Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TLC Worldwide

Location: Sandton, South Africa

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop compelling campaign Key Visuals and artwork for global brands, translating approved concepts into polished assets across digital, print, and presentation formats.

• Manage multiple concurrent design projects, ensuring creative consistency and high-quality delivery for websites, digital campaigns, emailers, decks, and print materials within tight deadlines.

• Collaborate effectively with cross-functional teams including creatives, strategists, and account managers, contributing positively to the energy and craft of the Creative Studio.

• Leverage a strong portfolio showcasing Key Visual development and design thinking to respond to solus design briefs with robust conceptualization.

📝 Enhancement Note: While the role is a Graphic Designer, the context provided by TLC Worldwide's business (experience-led rewards, customer acquisition, loyalty, engagement, ROI) suggests this role is deeply embedded within marketing operations. The designer will be instrumental in visually communicating GTM strategies and campaign effectiveness.

📈 Primary Responsibilities

• Design and develop campaign Key Visuals (KVs) that are ready for build and subsequent rollout across various client touchpoints.

• Translate approved creative concepts into polished, high-quality artwork optimized for digital platforms (websites, digital campaigns, emailers), print collateral, and internal presentations/decks.

• Respond to solus design briefs with strong conceptual thinking, developing original ideas that align with brand strategy and campaign objectives.

• Execute the rollout of master visuals across multiple touchpoints, diligently maintaining creative consistency and adherence to brand guidelines.

• Deliver high-quality creative assets for a range of marketing materials, including websites, digital advertising banners, email marketing campaigns, pitch decks, and physical print collateral.

• Collaborate closely with internal teams, including fellow creatives, marketing strategists, and account management professionals, to ensure seamless project execution and alignment.

• Prepare and present rough concepts and creative development stages internally to stakeholders, incorporating feedback effectively.

• Manage multiple live campaigns simultaneously, prioritizing tasks and meeting tight deadlines in a fast-paced agency environment.

• Maintain organized and production-ready files, artwork, and font libraries, ensuring efficient asset management and retrieval.

• Contribute positively to the overall culture, energy, and creative output of the dedicated Creative Studio.

📝 Enhancement Note: The responsibilities highlight a need for strategic visual communication that directly supports Go-To-Market (GTM) strategies and campaign performance, reinforcing the connection to revenue operations by driving customer acquisition and loyalty.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree or equivalent qualification in Graphic Design, Fine Arts, or a related creative field is typically expected for this level of role.

Experience: Proven experience working in an agency setting or a similarly fast-paced, deadline-driven environment is essential, ideally with 2-5 years of hands-on design experience.

Required Skills:

• Proficient in Adobe Creative Suite: Photoshop, Illustrator, and InDesign.

• Strong command of Microsoft PowerPoint for presentations and internal creative development.

• Demonstrated experience in email design and basic understanding of email build processes.

• Solid grasp of fundamental web design principles and best practices.

• Excellent typography, layout, and composition skills, with a keen eye for visual hierarchy and aesthetic balance.

• Confident in managing file structuring, font management, and preparing artwork for production.

• Proven ability to interpret and execute design briefs effectively.

• Experience working with multiple stakeholders and managing shifting priorities.

Preferred Skills:

• Experience with motion graphics software such as After Effects.

• Familiarity with video editing software like Premiere Pro.

• Basic understanding of HTML/CSS for email or web design integration.

• Experience with program platforms or campaign management tools.

📝 Enhancement Note: The emphasis on "translating approved concepts into polished artwork" and "rolling out master visuals across multiple touchpoints" indicates a need for strong execution skills that can translate strategic marketing concepts into tangible design assets, crucial for GTM campaign success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating a clear understanding of Key Visual (KV) development principles and robust design thinking.

• Showcase examples of translating strategic concepts into visually compelling artwork across various media (digital, print, presentations).

• Include case studies that highlight your process for responding to briefs, conceptualization, and iterative design development.

• Demonstrate proficiency in managing design projects from initial concept through to final production-ready artwork.

Process Documentation:

• Portfolio pieces should implicitly or explicitly illustrate your workflow for managing design projects, including brief interpretation, ideation, client/stakeholder feedback integration, and final asset delivery.

• Evidence of systematic approach to file management, artwork preparation, and font library organization should be visible or explainable.

• Examples that demonstrate how you've approached rolling out master visuals across diverse platforms, showing a process for ensuring brand consistency and scalability.

📝 Enhancement Note: The portfolio is critical for this role, acting as the primary evidence of design thinking and execution capabilities. It should not only display aesthetic talent but also demonstrate a structured approach to design problem-solving, which is highly valued in operations-aligned creative roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Sandton, South Africa, the estimated salary range is ZAR 300,000 - ZAR 450,000 per annum. This estimate considers the cost of living in Sandton and the typical compensation for agency roles within the marketing and creative sectors.

Benefits:

• Shareholder scheme: Opportunity to own a piece of TLC Worldwide, aligning personal success with company growth.

• Annual TLC Wellness Week and ongoing wellness programs throughout the year, promoting employee well-being.

• TLC Gives Back initiatives, including volunteering opportunities and dedicated volunteering leave, supporting community engagement.

• TLC Culture Club events, seasonal social gatherings, and team lunches, fostering a strong social and collaborative environment.

• Weekly webinars through the People Academy for continuous professional development and skill enhancement.

• TLC Rise program, specifically supporting and empowering women into leadership roles.

• 'Frankies' internal awards ceremony, celebrating achievements and fostering a positive, recognition-driven culture.

Working Hours: The role is full-time, with an estimated 40 hours per week. While specific flexibility is not detailed, agency environments often require adaptability to meet client deadlines.

📝 Enhancement Note: The salary range is an estimate based on general market data for South Africa and the specified experience level. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits package is substantial and reflects a strong focus on employee well-being, development, and engagement, which can be a significant factor for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, specifically focused on customer acquisition, loyalty, and engagement through experience-led rewards. TLC Worldwide operates in a dynamic sector that leverages consumer insights and a global network of rewards to drive measurable ROI for brands.

Company Size: 400+ employees globally, with operations across 15 hubs. This indicates a well-established, mid-to-large-sized organization with significant reach and resources. For operations professionals, this size often means structured processes but also opportunities for impact within specific departments or projects.

Founded: 30 years ago. This long history suggests stability, deep industry expertise, and a proven track record in delivering successful campaigns and programs. It implies a company that has adapted to market changes and maintained strong client relationships.

Team Structure:

• The Graphic Designer will be part of the Creative Studio, which likely includes other designers, art directors, copywriters, and potentially production specialists.

• Collaboration is highlighted with creatives, strategists, and account teams, indicating a matrixed or project-based team structure where individuals work across different client projects and functional groups.

Methodology:

• Data-driven insights and smart technologies (COSMOS platform) are central to TLC's approach, enabling personalized campaigns at scale.

• Focus on emotionally engaging, experience-led rewards to shift behavior and build brand love, rather than just discounting.

• Emphasis on measurable ROI for brands, indicating a performance-oriented culture.

• Continuous learning and development are supported through weekly webinars and a "People Academy."

Company Website: https://www.tlcworldwide.com/

📝 Enhancement Note: The company's focus on "experience-led rewards" and "measurable ROI" suggests that creative output is directly tied to business outcomes and marketing operations' goals of driving customer acquisition and loyalty. This role is not just about aesthetics but about visually contributing to strategic GTM initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It's a hands-on execution role within the creative function, contributing directly to the tangible outputs of marketing campaigns. For operations professionals looking at this role, it represents a key contributor to the visual aspect of GTM strategy implementation.

Reporting Structure: The Graphic Designer will report into a Creative Lead or Head of Creative within the Creative Studio. They will collaborate extensively with strategists and account teams, requiring strong communication and integration with various operational functions.

Operations Impact: The visual assets created by this Graphic Designer are critical for the success of TLC Worldwide's client campaigns. High-quality, conceptually strong designs directly impact customer engagement, brand perception, and ultimately, the ROI delivered to clients. This role contributes to the effectiveness of GTM strategies by making them visually appealing and persuasive.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital campaign design, email marketing visuals, or motion graphics (with After Effects/Premiere Pro).

• Creative Leadership: Potential progression to Senior Graphic Designer, Art Director, or Creative Lead roles, involving more strategic input and team management.

• Cross-functional Exposure: Gaining broader understanding of marketing strategy, client management, and program operations through close collaboration with other departments.

• Global Exposure: Working with international clients and colleagues across 15 global hubs provides diverse perspectives and learning opportunities.

• Platform Expertise: Developing proficiency with TLC's COSMOS platform can open doors to roles focused on campaign execution and optimization.

📝 Enhancement Note: While not a direct "operations" role, the Graphic Designer's output is a critical component of marketing operations and GTM strategy execution. Growth here could involve moving into roles that blend creative with strategic campaign management or leverage design skills in a more operations-focused capacity, such as creative operations or marketing technology implementation.

🌐 Work Environment

Office Type: The role is advertised as on-site, located at Upper Grayston Office Park in Sandton. This suggests a professional office environment designed for collaboration and focused work.

Office Location(s): Sandton, Johannesburg, South Africa. This is a major business hub, offering accessibility and a professional setting.

Workspace Context:

• Collaborative Environment: Being part of a "Creative Studio" implies a dynamic and interactive workspace where designers work alongside other creative professionals and collaborate with strategy and account teams.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, PowerPoint) and likely a robust IT infrastructure to support creative production.

• Team Interaction: Frequent interaction with colleagues across different functions is expected, fostering a team-oriented atmosphere and encouraging knowledge sharing.

Work Schedule: Full-time, with an expected 40 hours per week. The agency environment may necessitate some flexibility to meet client deadlines, but the core work is expected to be performed within standard business hours.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which is often beneficial for creative brainstorming and rapid iteration essential in campaign development, a key aspect of GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative output.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing their design process, conceptual thinking, and how they've handled client briefs and managed projects. This stage will assess design skills, communication, and problem-solving abilities.

• Skills Assessment: Potentially a practical design test or a creative challenge related to a typical TLC Worldwide campaign brief to evaluate technical proficiency and creative response under pressure.

• Team/Culture Fit Interview: Meeting with the Creative Director and potentially other team members to assess cultural alignment, collaborative potential, and enthusiasm for the company's values and mission.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your skills in Key Visual development, digital and print design, conceptual thinking, and campaign rollout.

• Showcase Process: For each project, clearly articulate the brief, your conceptual approach, design challenges, how you iterated based on feedback, and the final outcome. Highlight your role and contributions.

• Highlight ROI/Impact (where possible): If any of your designs contributed to measurable campaign success (e.g., increased engagement, click-through rates), be prepared to discuss that impact. This aligns with TLC's focus on ROI.

• Demonstrate Technical Proficiency: Ensure your portfolio clearly shows mastery of Adobe Creative Suite and competence in PowerPoint.

• Tailor to TLC: Research TLC Worldwide's clients and campaign styles. If possible, include work that demonstrates an understanding of their brand of rewards-based marketing.

Challenge Preparation:

• Be prepared for a design challenge that requires quick conceptualization and execution, possibly involving a mock client brief.

• Practice articulating your design decisions clearly and concisely, focusing on how your visuals meet strategic objectives.

• Understand TLC's business model (experience-led rewards, customer acquisition, loyalty) and how creative execution supports these goals.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare to articulate not just what they designed, but why, and how it supported the campaign's strategic objectives—a mindset crucial for roles that bridge creative output with business results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (Essential). Proficiency is a core requirement for all design tasks.

• Microsoft PowerPoint: Essential for preparing internal presentations, roughs, and creative development stages.

• After Effects: Advantageous for motion graphics, potentially used in digital campaigns or animated elements.

• Premiere Pro: Advantageous for video editing, which may be incorporated into digital campaigns or social media assets.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as requirements for this role, but an understanding of how design assets are deployed through marketing automation platforms or integrated into customer journeys could be an advantage.

📝 Enhancement Note: The focus is heavily on core design software. For operations professionals, understanding how these design tools integrate with marketing automation and CRM systems to deliver campaigns would be a valuable perspective to bring, even if not a direct requirement for the designer.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should aim to engage and delight customers, aligning with TLC's focus on experience-led rewards.

• Performance-Oriented: Creative output is expected to contribute to measurable ROI and campaign success, reflecting a data-driven approach to marketing.

• Collaboration: A strong emphasis on teamwork and cross-functional cooperation to deliver integrated campaigns.

• Innovation & Bold Thinking: Encouraged to develop strong conceptual ideas and contribute creatively to client solutions.

• Growth Mindset: Eagerness to learn, develop new skills, and contribute to a thriving creative environment.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with strategists and account teams, ensuring creative solutions align with business objectives and client needs.

• Feedback Exchange: A culture of providing and receiving constructive feedback is essential for iterative design processes and continuous improvement.

• Shared Craftsmanship: Contributing to the collective "craft" of the Creative Studio, sharing knowledge, and supporting colleagues to elevate the quality of work.

📝 Enhancement Note: TLC Worldwide's values emphasize a people-led, inclusive culture and a focus on driving results through engaging experiences. For a creative role, this means understanding that design is a functional tool for achieving business objectives, not just an aesthetic pursuit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Delivering innovative designs while adhering to client briefs, brand guidelines, and tight deadlines in a fast-paced agency setting.

• Managing Multiple Campaigns: Juggling parallel projects with shifting priorities and stakeholder demands requires strong organizational and time management skills.

• Translating Strategy into Visuals: Effectively interpreting abstract strategic concepts and turning them into impactful, engaging visual narratives.

• Staying Current: Keeping up with evolving design trends, digital technologies, and best practices in creative execution for marketing campaigns.

Learning & Development Opportunities:

• Skill Advancement: Access to weekly webinars via the "People Academy" for continuous learning in design, marketing, and related fields.

• Industry Exposure: Working with global clients and colleagues provides exposure to diverse markets and creative approaches.

• Creative Mentorship: Opportunities to learn from senior creatives, art directors, and creative leads within the studio.

• Broader Marketing Understanding: Gaining insight into customer acquisition, loyalty programs, and ROI measurement through collaboration with strategy and account teams.

📝 Enhancement Note: The challenges inherent in this role, such as managing multiple campaigns and translating strategy, mirror some of the complexities faced in operations roles, highlighting the need for robust process management and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex strategic brief into a compelling visual concept. What was your process?" (Focus on the 'why' behind your design decisions and how it met objectives).

• "How do you ensure creative consistency when rolling out visuals across multiple platforms (digital, print, email)?" (Highlight your systematic approach to asset management and brand adherence).

• "Walk me through a project where you had to manage competing priorities or tight deadlines. How did you organize your work?" (Demonstrate your project management and time-efficiency skills).

Company & Culture Questions:

• "What excites you about TLC Worldwide's approach to experience-led rewards and customer engagement?" (Research their business model and discuss how your design skills can amplify this).

• "How do you see your role contributing to the success of a campaign focused on customer acquisition or loyalty?" (Connect your design output to tangible business outcomes like engagement and ROI).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (brief/challenge), middle (process/iterations), and end (solution/impact).

• Focus on Process: Don't just show the final image; explain your thought process, the rationale behind your design choices, and how you overcame any challenges.

• Quantify Impact (if possible): If you have data on how your designs performed (e.g., improved engagement rates), be ready to share it. This aligns with TLC's ROI focus.

• Be Concise: Respect the interviewer's time by being clear and to the point, especially when discussing multiple projects.

📝 Enhancement Note: Interviewers will be looking for not just artistic talent but also an understanding of how design serves business objectives. Frame your answers and portfolio examples around problem-solving and delivering results that align with TLC's marketing and GTM strategies.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application, including your CV and a link to your online portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of Key Visual development, campaign rollout across multiple platforms, and strong conceptual thinking. Tailor any accompanying case studies to highlight your process and problem-solving skills.

• Resume Optimization: Highlight your experience in agency environments, proficiency with Adobe Creative Suite and PowerPoint, and any experience with digital campaigns, email design, or web design. Use keywords such as "Key Visuals," "Campaign Design," "Digital Assets," "Print Design," and "Brand Consistency."

• Interview Preparation: Practice articulating your design process and rationale, and prepare to discuss how your creative work contributes to marketing objectives like customer acquisition, loyalty, and ROI. Be ready to present your portfolio and potentially complete a design challenge.

• Company Research: Familiarize yourself with TLC Worldwide's business model, client roster, and their focus on experience-led rewards. Understand how their creative campaigns drive customer engagement and measurable results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.