Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sisu Group

Location: Tallinn, Estonia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual strategy and execution for a fast-growing iGaming startup, shaping brand identity across three distinct platforms: Epicbet, ReSpin, and Shokker.

• Develop and adapt high-impact campaign key visuals for social media, programmatic banners, and Out-of-Home (OOH) advertising.

• Collaborate with marketing and product teams to translate creative briefs into compelling visual assets that enhance acquisition and retention efforts.

• Leverage advanced proficiency in Adobe Creative Suite, Figma, and emerging AI-driven design tools to deliver consistent, scalable, and effective creative output.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, indicated by the 2-5 years of experience requirement and the expectation of advanced proficiency with core design tools. The emphasis on brand consistency across three distinct brands suggests a need for strong organizational skills and a deep understanding of brand architecture. The iGaming industry context implies a need for dynamic, engaging visuals that can perform in a highly competitive digital landscape.

📈 Primary Responsibilities

• Create primary campaign key visuals and adapt them for various digital and offline channels, including social media, programmatic banners, and OOH.

• Design engaging social media assets (static and motion) with a focus on strong typography, visual hierarchy, and clear messaging.

• Produce programmatic banner sets, efficiently managing core sizes and ensuring quality assurance for auto-resized formats, potentially utilizing platforms like Bannerflow.

• Collaborate closely with the marketing team to translate creative briefs into effective visuals that support customer acquisition and retention strategies across digital channels.

• Develop strong visual concepts for large-scale campaigns (e.g., sports-themed like FIFA, NHL), ensuring clarity of idea and standout execution that captures attention within seconds.

• Work with AI-generated visuals, refining them into high-quality, production-ready creatives while maintaining visual consistency.

• Maintain and evolve brand identity across Epicbet, ReSpin, and Shokker, ensuring strict adherence to each brand's unique visual language and guidelines.

• Contribute to UX/UI principles by creating design assets that integrate seamlessly into product environments and enhance user experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand management. The emphasis on "campaign key visuals" and their adaptation across multiple platforms points to a need for efficient workflow and an understanding of performance marketing creative. The mention of specific brands (Epicbet, ReSpin, Shokker) signifies a requirement for versatility and the ability to tailor design approaches to different target audiences and brand personalities.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for mid-level roles. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of professional graphic design experience, with a significant portion focused on digital design, campaign visuals, and brand identity work. Experience within the iGaming or a related fast-paced digital industry is highly advantageous.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) for digital and offline production.

• Strong typography and layout skills, demonstrating a clear understanding of visual hierarchy and composition.

• Proficiency in Figma for creating landing pages, banner sets, and working within design systems (components, auto-layout).

• Experience with 3D tools (e.g., Blender or equivalent) for basic modeling, texturing, lighting, and rendering of assets, preferably sports/casino-related.

• Hands-on experience with AI-driven design tools, including prompt structuring and maintaining visual consistency.

• Understanding of UX/UI principles to create design assets that integrate well into product environments.

• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Skills:

• Knowledge of HTML5 animation, Lottie, or shape-based motion design.

• Experience with banner management platforms such as Bannerflow or Adform.

• Experience designing for the iGaming or sports betting industry.

📝 Enhancement Note: The required skills are heavily skewed towards digital design tools and production. The inclusion of 3D modeling and AI-driven tools suggests the company is investing in cutting-edge creative capabilities. The preference for banner management platforms indicates a need for efficiency and scalability in ad creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of digital design work, including campaign key visuals, social media assets, and programmatic banners.

• Include case studies that highlight your process for developing visual concepts from brief to final execution, emphasizing problem-solving and strategic thinking.

• Showcase examples of brand identity work, demonstrating consistency and adaptability across different applications and platforms.

• Present projects that required adaptation across various formats (digital, OOH, print), illustrating an understanding of production requirements for each.

Process Documentation:

• Candidates should be prepared to discuss their design process, including how they approach creative briefs, conduct research, and iterate on designs.

• Demonstrate an understanding of workflow optimization, particularly in adapting core creative assets for multiple channels efficiently.

• Be ready to explain how you ensure brand consistency and quality control throughout the design and production lifecycle.

• Articulate how you integrate feedback from stakeholders (marketing, product) into the design process.

📝 Enhancement Note: For a graphic design role with a focus on campaign visuals, a portfolio is paramount. The emphasis on "adapting" visuals and "efficient QA" suggests a need for process-oriented thinking, not just creative flair. The mention of AI tools implies a forward-thinking approach to creative production that candidates should be able to articulate.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in Tallinn, Estonia, the estimated annual salary range is €28,000 - €40,000. This estimate considers the cost of living in Tallinn, the company's growth stage, and the specialized skills required (e.g., 3D, AI tools).

Benefits:

• Competitive salary package.

• Stock options, providing an opportunity to share in the company's success.

• Generous paid time off to ensure work-life balance.

• Opportunities for professional growth and development within a fast-paced startup environment.

• Collaborative and non-corporate company culture.

• Clear police record requirement ensures a safe and integrity-focused workplace.

Working Hours: 40 hours per week, with an expectation of flexibility to meet project deadlines in a fast-paced startup environment.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for graphic design roles in Tallinn and the specified experience level. The provided benefits are directly from the job description, highlighting the company's attractive compensation and culture. The working hours are standard but the "fast-paced startup" environment implies potential for extended hours during critical campaign periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming / Sports Betting. Sisu Group is actively redefining the iGaming landscape by developing cutting-edge technology and next-generation player experiences through its brands: ReSpin.com, Epicbet.com, and Shokker. This industry is characterized by rapid innovation, a strong focus on user engagement, and a dynamic competitive environment.

Company Size: Over 170 team members. This size indicates a growing startup that has moved beyond its initial stages but retains a nimble, collaborative, and non-corporate culture. It's large enough to offer structured roles and resources but small enough for individuals to make a significant impact.

Founded: The company was founded with a mission to redefine the future of iGaming. Key brand launches (ReSpin.com and Epicbet.com) in 2024, backed by substantial funding (€21M), suggest a period of significant growth and expansion. The majority ownership by the team fosters a strong sense of shared purpose and investment in the company's success.

Team Structure:

• The Graphic Designer will be part of a broader marketing or creative team, likely working closely with marketing managers, campaign specialists, and potentially product designers.

• The reporting structure is expected to be relatively flat, common in startups, with direct lines of communication to a Creative Lead or Marketing Director.

Methodology:

• Data-Driven Creativity: Visuals are expected to support acquisition and retention, implying a need for designs that are not only aesthetically pleasing but also performant and measurable.

• Agile Development: The fast-paced environment suggests an agile approach to creative development, allowing for quick iterations and adaptation to market feedback.

• Brand Consistency: A key methodology will be maintaining strict visual consistency across three distinct brands, requiring a systematic approach to design guidelines and asset management.

Company Website: https://sisugroup.com/

📝 Enhancement Note: The company's focus on iGaming and sports betting means the Graphic Designer will be in a high-energy, results-oriented environment. The emphasis on team ownership and a collaborative, non-corporate culture suggests a workplace that values proactivity, innovation, and mutual respect.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Graphic Designer position (2-5 years of experience). The responsibilities involve not just execution but also contributing to campaign strategy through visual concepts and brand consistency. The designer is expected to be proficient in core tools and capable of working independently on assigned projects.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Head of Design, or Marketing Manager. This structure allows for guidance and strategic direction while providing autonomy in day-to-day design tasks. Collaboration will extend to marketing specialists, product managers, and potentially other designers.

Operations Impact: The Graphic Designer's output directly impacts Sisu Group's revenue and retention campaigns. High-quality, on-brand visuals are crucial for attracting new players (acquisition) and engaging existing ones (retention) across their diverse brand portfolio. Effective visual design can significantly influence conversion rates, player engagement, and overall brand perception in the competitive iGaming market.

Growth Opportunities:

• Specialization: Potential to become a subject matter expert in iGaming visual design, focusing on specific brand aesthetics or campaign types (e.g., sportsbook vs. casino).

• Leadership: As the company grows, opportunities may arise to lead design projects, mentor junior designers, or even step into a Senior Graphic Designer or Art Director role.

• Skill Expansion: Development in areas like advanced motion graphics, 3D visualization, UX/UI design, and AI-assisted creative workflows, aligning with industry trends and company investment.

• Cross-Functional Movement: Potential to move into related roles within marketing, product design, or brand management, leveraging design expertise.

📝 Enhancement Note: The growth potential is tied to the company's rapid expansion in the iGaming sector. The role offers a chance to develop specialized skills in a high-demand industry, with clear paths for career progression based on performance and initiative.

🌐 Work Environment

Office Type: The role is based on-site in Tallinn, Estonia, within Sisu Group's offices. This suggests a collaborative physical workspace designed to foster teamwork and open communication.

Office Location(s): The primary office is located in Tallinn, Estonia, specifically at Neutra Torn, 10145. This location places the employee in the heart of the city, likely with good access to public transport and amenities.

Workspace Context:

• The workspace is designed to be collaborative and non-corporate, encouraging interaction among team members.

• Access to necessary design tools and technology, including advanced software (Adobe Creative Suite, Figma) and potentially 3D/AI hardware or software licenses.

• Opportunities for direct interaction with marketing and product teams, facilitating quick feedback loops and a shared understanding of project goals.

• A dynamic environment characterized by fast-paced project execution and a focus on delivering high-quality creative assets.

Work Schedule: Standard working hours are 40 per week. However, given the startup environment and the nature of campaign-driven work in iGaming, there may be an expectation for occasional flexibility to meet critical deadlines or launch events.

📝 Enhancement Note: The on-site requirement in Tallinn indicates a preference for in-person collaboration, which is crucial for creative teams to brainstorm, iterate, and maintain brand cohesion. The description of the workspace emphasizes a modern, dynamic, and people-centric approach.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Candidates will submit their resume and portfolio. A preliminary review will assess technical skills, relevant experience, and creative output.

• Portfolio Review & Technical Interview: This stage will involve a deep dive into the candidate's portfolio. Expect to discuss specific projects, your design process, problem-solving approaches, and how you managed challenges. Technical questions about Adobe Creative Suite, Figma, 3D, and AI tools will be prevalent.

• Creative Challenge/Case Study: Candidates may be given a design task or a case study to complete. This will assess your ability to interpret briefs, develop concepts, and execute designs under time constraints, mirroring real-world campaign needs. Focus on demonstrating brand adherence and creative problem-solving.

• Cultural Fit & Team Interview: Interviews with key stakeholders (e.g., Creative Director, Marketing Manager) to assess collaboration style, communication skills, understanding of the iGaming industry, and alignment with Sisu Group's values (caring, thinking outside the box, taking charge, positive mindset).

• Final Interview: Potentially with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate the required skills (campaign visuals, adaptability, brand consistency, digital focus).

• Showcase Process: For each project, explain the brief, your conceptual thinking, design iterations, challenges faced, and the final outcome. Highlight your use of tools like Adobe Creative Suite, Figma, and any AI or 3D applications.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., improved engagement, conversion rates).

• Brand Versatility: Ensure your portfolio includes examples that show your ability to work with different brand aesthetics, particularly relevant given the three distinct brands at Sisu Group.

• Prepare for the "Why": Be ready to explain why you chose specific projects and how they align with the requirements of this Graphic Designer role.

Challenge Preparation:

• Understand Brand Nuances: Research Epicbet, ReSpin, and Shokker thoroughly. Understand their target audiences, visual styles, and market positioning.

• Focus on Core Deliverables: If given a challenge, prioritize creating compelling key visuals and adaptable banner sets.

• Demonstrate Efficiency: Show how you would approach creating assets for multiple channels efficiently, perhaps by outlining a streamlined workflow.

• Articulate Creative Strategy: Be prepared to explain the strategic thinking behind your design choices, not just the aesthetic appeal.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative talent and practical application in a demanding industry. A strong, well-curated portfolio that highlights adaptability and process is critical for success. The potential creative challenge underscores the need for practical design skills relevant to campaign execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, After Effects): Essential for all aspects of digital and print design, illustration, and motion graphics. Candidates must demonstrate advanced proficiency.

• Figma: Crucial for UI design, landing pages, banner sets, and working within design systems. Proficiency in components, auto-layout, and scalable design is expected.

• 3D Tools (e.g., Blender): Required for creating 3D assets, including basic modeling, texturing, lighting, and rendering. Experience with sports/casino elements is preferred.

• AI-Driven Design Tools: Experience with prompt structuring and maintaining visual consistency for AI-generated creatives is a must.

Analytics & Reporting: While not a core responsibility, understanding how designs perform via analytics is beneficial. Awareness of tools used for campaign tracking and reporting would be advantageous.

CRM & Automation: Not directly applicable to this role, but understanding how design assets integrate into marketing automation platforms or ad tech could be a plus.

Other Potential Tools:

• Banner Management Platforms (e.g., Bannerflow, Adform): Preferred for programmatic banner production.

• Motion Design Tools (e.g., Lottie): Knowledge of HTML5 animation or Lottie for motion graphics is a plus.

📝 Enhancement Note: The technology stack is modern and forward-thinking, reflecting the company's investment in advanced creative capabilities. Proficiency in Adobe Creative Suite and Figma is foundational, while experience with 3D and AI tools provides a competitive edge.

👥 Team Culture & Values

Operations Values:

• Caring: Fostering a supportive and inclusive environment where team members feel valued and respected.

• Thinking Outside the Box: Encouraging creativity, innovation, and novel approaches to problem-solving and design challenges.

• Taking Charge: Promoting proactivity, ownership, and accountability in one's work and contributions.

• Positive Mindset: Cultivating an optimistic and resilient attitude, essential for navigating the fast-paced startup environment.

• Collaboration: Emphasizing teamwork, open communication, and shared success across departments.

Collaboration Style:

• Integrated Teams: Expect close collaboration with marketing and product teams, working together to achieve campaign goals and product enhancements.

• Feedback-Rich Environment: A culture that encourages constructive feedback to drive continuous improvement in both creative output and processes.

• Cross-Functional Knowledge Sharing: Opportunities to learn from and contribute to the expertise of colleagues in different departments, fostering a holistic understanding of the business.

• Agile & Responsive: A dynamic approach to collaboration, allowing for quick pivots and adjustments based on project needs and market feedback.

📝 Enhancement Note: Sisu Group's values are clearly defined and integrated into their culture. The Graphic Designer will need to embody these values, particularly "thinking outside the box" and "taking charge," to thrive in their environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Dilution: Maintaining distinct visual identities for three different brands (Epicbet, ReSpin, Shokker) while ensuring overall brand coherence and quality can be challenging.

• Fast-Paced Demands: The iGaming industry and startup culture necessitate rapid turnaround times for creative assets, requiring efficient workflow management and the ability to perform under pressure.

• Evolving Technology: Keeping pace with rapidly advancing design tools, including AI and 3D software, and integrating them effectively into the workflow.

• Performance-Driven Creativity: Balancing creative excellence with the need for visuals that drive measurable results (acquisition, retention) in a highly competitive market.

Learning & Development Opportunities:

• Specialization in iGaming Design: Deepen expertise in designing for the unique demands of the iGaming and sports betting sectors.

• Advanced Tool Proficiency: Gain mastery in cutting-edge design software, including advanced 3D rendering, AI-powered creative tools, and sophisticated motion graphics.

• Campaign Strategy Involvement: Contribute more significantly to the strategic planning of marketing campaigns through visual concept development.

• Mentorship: Opportunities to learn from experienced creatives and potentially mentor junior designers as the team grows.

• Industry Exposure: Potential to attend industry events or workshops related to design, marketing, or iGaming.

📝 Enhancement Note: The challenges presented are typical for a rapidly growing company in a dynamic industry. The growth opportunities are substantial, offering a chance to become a highly specialized and valuable asset in the iGaming creative space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign key visual for a new feature launch on Shokker, considering its bold, comic-style aesthetic and target audience?" (Focus on conceptualization, brand adherence, and visual impact.)

• "Describe your process for creating a set of programmatic banners for Epicbet. How do you ensure efficiency and consistency across different sizes and messaging variations?" (Highlight workflow, tool usage, and understanding of performance creative.)

Company & Culture Questions:

• "What excites you about the iGaming industry, and specifically about Sisu Group's mission and brands?" (Show genuine interest and research.)

• "How do you embody Sisu Group's values of Caring, Thinking Outside the Box, Taking Charge, and Positive Mindset in your daily work?" (Provide specific examples.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, narrate the journey from brief to solution, emphasizing your thought process, challenges overcome, and the impact of your design.

• Tool Demonstration: Be ready to discuss how you used specific tools (Adobe Creative Suite, Figma, Blender, AI tools) to achieve the results shown.

• Brand Context: Clearly articulate how your designs align with the specific brand requirements for each project.

• Efficiency & Scalability: For campaign assets, explain how your designs are built for scalability and adaptability across different platforms.

• Q&A Readiness: Prepare for detailed questions about your design choices, technical execution, and problem-solving strategies.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of design principles, tool proficiency, brand strategy, and the specific nuances of the iGaming industry. Highlighting adaptability and efficiency will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Sisu Group Teamtailor portal.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, 3D tools, AI design, and campaign visual creation. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase your skills in campaign visuals, brand adaptation, and digital design. Ensure it's easily accessible online.

• Prepare Your Narrative: Practice articulating your design process, your approach to brand consistency, and how you use tools like Figma and Adobe Creative Suite. Be ready to discuss specific projects from your portfolio in detail.

• Research Sisu Group: Thoroughly understand Sisu Group, its brands (Epicbet, ReSpin, Shokker), and its company culture. Be prepared to discuss why you are a good fit for their values and industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.