Graphic Designer (Johor)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing Focus)

Company: Wine Adore

Location: Johor Bahru, Johor, Malaysia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (1-3 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal for driving digital conversion through the creation of high-impact visual assets specifically for performance marketing channels.

• It requires a blend of creative design expertise and a deep understanding of how visuals influence key marketing metrics like Click-Through Rates (CTR) and conversions.

• The Graphic Designer will be instrumental in developing and iterating on creatives for Meta Ecosystem (Facebook, Instagram) and Google Ads (Display, YouTube) platforms.

• Collaboration with Marketing and Sales teams will be essential to translate campaign concepts into compelling visual narratives that resonate with target audiences and support business growth.

📝 Enhancement Note: While the provided description focuses on graphic design, the emphasis on "Performance Marketing Focus," "Digital Conversion," and "Meta Ads & Google Ads" strongly indicates this role sits within or closely supports a Marketing Operations function. The need to iterate based on "performance data & feedback" is a core operations principle.

📈 Primary Responsibilities

• Design and produce high-performing, conversion-optimized creatives for Meta Ads (Facebook, Instagram) and Google Ads (Display, YouTube) campaigns.

• Develop compelling visual assets that align with marketing briefs, brand guidelines, and campaign objectives, focusing on driving user engagement and conversions.

• Collaborate closely with Marketing, Sales, and potentially Product teams to understand campaign strategies, target audiences, and performance goals.

• Translate marketing objectives and data-driven insights into clear, impactful visual communications that enhance ad effectiveness.

• Continuously analyze creative performance data (CTR, conversion rates, engagement metrics) and iterate on designs to improve campaign outcomes.

• Support broader design needs including social media content, landing page visuals, email marketing assets, and other marketing collateral as required.

• Leverage and explore AI-powered design tools to accelerate production, generate creative variations for A/B testing, and enhance overall design efficiency.

• Maintain a strong understanding of current digital marketing trends, ad platform best practices, and emerging design technologies to inform creative strategies.

📝 Enhancement Note: The responsibilities clearly point to a role that bridges creative execution with data-driven optimization, a hallmark of effective marketing operations. The iteration based on performance data is a direct link to operations' focus on continuous improvement.

🎓 Skills & Qualifications

Education:

Experience:

• 1-3 years of hands-on experience in Graphic Design, with a significant portion focused on digital marketing or performance marketing environments.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator) for creating static and dynamic visual assets.

• Performance Marketing Design: Proven ability to design creatives with a specific focus on conversion optimization, CTR, and engagement metrics.

• Ad Platform Understanding: Familiarity with the creative requirements and best practices for Meta Ads (Facebook, Instagram) and Google Ads (Display, YouTube).

• Visual Communication: Strong understanding of layout, typography, color theory, and visual hierarchy as applied to digital advertising and marketing materials.

• Adaptability & Iteration: Ability to quickly iterate on designs based on performance data, A/B testing results, and constructive feedback from marketing stakeholders.

• AI Design Tool Familiarity: Experience or a strong willingness to learn and utilize AI-powered design tools (e.g., Midjourney, DALL·E, Canva AI) for enhanced efficiency and creative exploration.

Preferred Skills:

• Motion Graphics: Proficiency in motion design tools such as After Effects, CapCut, or similar, for creating animated ads and video content.

• Landing Page Design: Experience designing visuals for landing pages to complement ad campaigns and improve conversion funnels.

• Data Interpretation: Basic understanding of how creative elements influence ad performance metrics and the ability to interpret performance data to inform design decisions.

• Cross-functional Collaboration: Proven ability to work effectively with marketing, sales, and other cross-functional teams.

• Digital Marketing Fundamentals: General knowledge of digital marketing strategies, SEO, and content marketing principles.

📝 Enhancement Note: The emphasis on "performance," "conversion," and "data" in the requirements clearly elevates this from a purely aesthetic design role to one deeply intertwined with marketing operations and data-driven decision-making. The preference for AI tools indicates a forward-thinking operations environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Case Studies: Showcase at least 2-3 distinct projects where your design work directly contributed to measurable improvements in ad performance (e.g., increased CTR, higher conversion rates, improved engagement). Clearly articulate the challenge, your creative solution, the tools used, and the quantifiable results.

• Ad Creative Examples: Include a diverse range of ad creative examples for Meta Ads (Facebook, Instagram) and Google Ads (Display, YouTube), demonstrating versatility in format, messaging, and target audience adaptation.

• Brand Consistency: Demonstrate an understanding of maintaining brand consistency across various campaign assets while adapting creative for different platforms and objectives.

• Process Documentation (Optional but Recommended): If possible, include a brief outline or visual representation of your design workflow from brief to final asset delivery, highlighting any process optimization techniques you employ.

• AI Tool Integration: If AI tools were used in your portfolio pieces, briefly explain how they were leveraged to enhance the creative process or outcome.

Process Documentation:

• While not explicitly stated as a deliverable, the role implies a structured design process. Candidates should be prepared to discuss their typical workflow for:

  • Receiving and interpreting marketing briefs.

  • Developing creative concepts and initial mockups.

  • Iterating on designs based on feedback and performance data.

  • Finalizing assets and preparing them for ad platforms.

  • Managing design assets and version control.

📝 Enhancement Note: For a role with a "performance marketing focus," a portfolio must go beyond aesthetics. It needs to demonstrate an understanding of business objectives and the ability to translate design into measurable results. This is a core expectation for operations roles.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: MYR 3,500 - MYR 5,500 per month.

• Justification: This estimate is based on typical mid-level graphic designer salaries in Johor Bahru, Malaysia, considering the 1-3 years of experience requirement and the specialized focus on performance marketing, which can command a slight premium over general graphic design roles. Data is benchmarked against regional salary aggregators and industry standards for similar positions.

Benefits:

• Competitive Salary: As outlined above, reflecting skills and experience.

• Health Insurance: Comprehensive medical and health coverage for employees.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training and upskilling, particularly in performance marketing design, AI tools, and motion graphics.

• Employee Discounts: Potential discounts on Wine Adore's curated wine selection.

• Team Events & Socials: Regular team-building activities and social gatherings to foster a strong company culture.

• On-site Amenities: Access to a comfortable and well-equipped on-site workspace.

Working Hours:

• Standard full-time hours, likely 40 hours per week (e.g., Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour break).

• Adherence to local Malaysian labor laws regarding working hours and overtime.

📝 Enhancement Note: The salary range is an estimation based on location, experience, and role specialization. Specific benefits may vary and should be confirmed with the employer. The emphasis on professional development aligns with how operations-focused roles often invest in employee growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Wine & Spirits Retail), Digital Marketing

Company Size: Adore Global Ops MY is part of a larger network, likely indicating a growing startup or mid-sized company environment. The specific size of the 'Adore Global Ops MY' entity isn't specified, but the company's ambition suggests a dynamic, fast-paced setting.

Founded: Wine Adore is building a modern wine experience, implying it's a relatively new or evolving company, likely focused on innovation and leveraging digital channels.

Team Structure:

• Reporting: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Lead within the Adore Global Ops MY division.

• Collaboration: Close collaboration is expected with the Marketing team (including campaign managers, copywriters, and digital marketers) and potentially the Sales team to ensure creative alignment with commercial objectives.

• Specialization: This role appears to be a specialized function within a broader marketing or operations team, focusing specifically on performance-driven creative output.

Methodology:

• Data-Driven Campaigns: Emphasis on using performance data to inform creative decisions and optimize campaign effectiveness.

• Agile Execution: The need to iterate quickly suggests an agile approach to campaign development and creative production.

• Storytelling: Wine Adore aims for strong storytelling, meaning creatives should not only convert but also convey a brand narrative.

• Digital Ecosystem Focus: The company operates within a growing digital ecosystem, highlighting a reliance on digital channels and online customer engagement.

Company Website: [Wine Adore Company Website - Placeholder, as URL was null]

📝 Enhancement Note: The company's focus on a "modern wine experience," "strong storytelling," and a "growing digital ecosystem" suggests a brand-centric yet performance-oriented approach. This environment likely values innovation, data-informed decisions, and cross-functional teamwork, common in modern GTM and operations spheres.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-to-mid-level role (1-3 years of experience), serving as a dedicated Graphic Designer within a performance marketing context. It's a foundational role for building a career in digital design, performance creative, or marketing operations.

Reporting Structure: The role likely reports into a Marketing Manager or Head of Marketing for the Malaysian operations. This provides exposure to campaign strategy and performance metrics.

Operations Impact: The Graphic Designer's work directly impacts the company's ability to acquire and retain customers through digital channels. High-converting creatives lead to increased lead generation, sales, and overall revenue growth, making this role critical to the company's go-to-market (GTM) strategy and operational efficiency in marketing spend.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, motion graphics, or specific ad platforms (Meta, Google).

• Marketing Operations Transition: Develop a stronger understanding of campaign management, analytics, and optimization, potentially transitioning into a Marketing Operations Specialist role.

• Creative Leadership: Grow into a Senior Graphic Designer or Creative Lead position, managing junior designers and overseeing creative strategy.

• Cross-Functional Mobility: Gain experience in broader marketing functions, product marketing, or even UI/UX design depending on company evolution and individual interests.

• AI & Automation Skills: Become an expert in leveraging AI tools for design, a highly sought-after skill in modern operations.

📝 Enhancement Note: The growth path here is strongly linked to operations by emphasizing data-driven iteration and potential movement into broader marketing operations functions. The AI tool requirement is a key indicator of future-proofing skills.

🌐 Work Environment

Office Type: On-site, with the role being part of "Adore Global Ops MY" in Johor Bahru. This suggests a dedicated physical workspace within a company office.

Office Location(s): Johor Bahru, Johor, Malaysia. This provides a specific geographic context for the work environment.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing and sales teams, implying an open or team-oriented office layout that encourages interaction.

• Technology Access: Expect to have access to standard office equipment, reliable internet, and the necessary software (Adobe Creative Suite, AI tools) to perform design duties.

• Creative Hub: The workspace likely fosters creativity, with potential for brainstorming sessions and team critiques.

Work Schedule:

• Standard full-time hours, typically Monday to Friday.

• The on-site nature means predictable hours, allowing for focused work and team interaction. However, occasional flexibility might be required during peak campaign periods or product launches, common in dynamic marketing environments.

📝 Enhancement Note: The "on-site" requirement for this role emphasizes a traditional work environment, which can be beneficial for team cohesion and direct collaboration, especially important for operations roles that often rely on clear communication channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application, resume, and portfolio. Ensure your portfolio clearly highlights performance-driven design work.

• Portfolio Review & Technical Interview: Expect a dedicated session to walk through your portfolio. Be prepared to discuss specific projects, your design process, how you incorporated performance data, and your experience with Meta/Google Ads and AI tools.

• Skills Assessment/Creative Challenge: You may be given a small design task related to performance marketing or asked to critique existing creatives and suggest improvements. This assesses your practical skills and strategic thinking.

• Team/Cultural Fit Interview: Meet with potential team members (Marketing, Sales) to assess collaboration style, communication skills, and alignment with Wine Adore's values.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the tools used, and – most importantly – the results achieved (e.g., "Increased CTR by 15%," "Achieved a 2x ROAS," "Generated X leads").

• Highlight Performance: Emphasize designs created specifically for paid ads and explain your strategic thinking behind them regarding conversion goals.

• Showcase AI Usage: If you used AI tools, explain how they aided your process (e.g., rapid ideation, generating variations for testing).

• Tailor to Wine Adore: If possible, show examples that align with the wine industry or e-commerce. Research Wine Adore's current campaigns and demonstrate how your skills can enhance them.

• Clarity and Conciseness: Present your work logically. Use clear descriptions and ensure easy navigation.

Challenge Preparation:

• Understand the Brief: If given a challenge, read the brief carefully. Identify the target audience, objective, and key message.

• Think Strategically: Don't just design; explain why you are designing a certain way. Connect your design choices to performance goals.

• Time Management: Be mindful of any time constraints for the challenge. Prioritize key elements.

• Presentation Skills: Be ready to present your challenge solution clearly and concisely, highlighting your thought process and expected outcomes.

📝 Enhancement Note: The interview process for a performance-focused role will heavily scrutinize the candidate's ability to link design to business outcomes. The portfolio is the primary tool for demonstrating this, and candidates must be prepared to articulate ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and creating static ad creatives.
  • Illustrator: Crucial for vector graphics, logos, icons, and scalable design elements.

• Motion Design Tools (Preferred):

  • After Effects: For creating dynamic animated ads, explainer videos, and motion graphics.
  • CapCut / Other Mobile/Desktop Video Editors: For quick video edits and social media content.

• AI Design Tools (Advantageous):

  • Midjourney / DALL·E: For generating unique imagery, conceptual exploration, and creating assets that might be difficult to source or create manually.
  • Canva AI: For rapid prototyping, template-based design, and streamlining common design tasks.

• Collaboration & Project Management: Analytics & Reporting:

• While not a direct user, the designer must understand how to interpret basic performance metrics from platforms like:

  • Meta Ads Manager: For understanding ad performance data (CTR, CPC, Conversions).
  • Google Ads Interface: For insights into display and video ad performance.

CRM & Automation:

• Not directly applicable to the designer's core function, but understanding how creatives are deployed through marketing automation platforms or CRM-integrated campaigns could be beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is standard, but the explicit mention and preference for AI design tools highlight a commitment to leveraging technology for efficiency – a key operations principle. Understanding ad platform analytics is crucial for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results and continuous improvement in campaign performance through creative optimization.

• Data-Informed: Decisions, particularly regarding creative iteration, are guided by performance data and analytics.

• Agility & Responsiveness: The ability to adapt quickly to market changes, campaign feedback, and new trends is highly valued.

• Collaboration & Communication: Open communication and strong teamwork with marketing, sales, and other departments are essential for success.

• Innovation: A willingness to experiment with new design techniques, AI tools, and creative concepts to stay ahead.

• Ownership & Accountability: Taking responsibility for the quality and impact of one's creative output.

Collaboration Style:

• Cross-Functional Integration: The role necessitates working closely with marketing strategists, campaign managers, and potentially sales teams to ensure creative assets align with broader business objectives.

• Feedback Loops: An environment that encourages constructive feedback on designs, with a focus on iterative improvement based on performance data.

• Shared Goals: A team mentality where everyone contributes to the overarching goal of driving business growth through effective marketing.

📝 Enhancement Note: The values listed here are typical of modern marketing and GTM operations environments where efficiency, data, and measurable impact are paramount. The emphasis on collaboration and responsiveness is key for smooth operational workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for high-volume creative output for performance marketing can sometimes conflict with the time needed for meticulous design. Learning to prioritize and efficiently produce quality work is key.

• Interpreting Performance Data: Translating raw ad performance metrics into actionable design insights requires analytical thinking and a willingness to learn about marketing analytics.

• Staying Ahead of Trends: The digital advertising landscape and design trends evolve rapidly. Continuous learning is essential to maintain creative relevance and effectiveness.

• Creative Burnout: Constantly producing high-impact creatives for ads can be demanding. Developing strategies for creative renewal and managing workload is important.

• AI Integration: Effectively integrating AI tools into a creative workflow requires experimentation and adaptation, moving beyond traditional design methods.

Learning & Development Opportunities:

• Advanced Performance Creative Training: Opportunities to learn specialized techniques for designing ads that maximize ROI on platforms like Meta and Google.

• Motion Graphics & Video Editing Skills: Upskilling in animation and video to create more engaging ad formats.

• Marketing Analytics & CRO Fundamentals: Gaining a deeper understanding of conversion rate optimization (CRO) and how design impacts the entire customer journey.

• AI Design Tool Mastery: Becoming an expert in leveraging AI for creative ideation, asset generation, and workflow automation.

• Cross-functional Exposure: Learning about marketing strategy, campaign management, and sales processes to better inform design decisions.

📝 Enhancement Note: This section highlights the dynamic nature of performance marketing and the need for continuous learning, which aligns with the operational imperative for adaptability and skill enhancement in fast-evolving fields.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing ad creatives for a specific target audience on platforms like Facebook or Google?"

  • Preparation: Focus on audience segmentation, platform best practices, and how you tailor visuals and messaging.

• "Describe a time you used performance data to iterate on a design and improve its effectiveness. What were the results?"

  • Preparation: Prepare a specific case study from your portfolio that demonstrates this ability. Quantify the improvement.

• "How do you balance creative innovation with the need for rapid production in a performance marketing environment?"

  • Preparation: Discuss your workflow, prioritization skills, and how you leverage tools (including AI) for efficiency.

• "What are your thoughts on using AI tools in graphic design, and how have you incorporated them, if at all?"

Company & Culture Questions:

• "What interests you about Wine Adore and our mission to create a modern wine experience?"

  • Preparation: Research the company's brand, products, and market position. Connect your passion for design to their mission.

• "How do you handle constructive criticism or feedback on your designs?"

  • Preparation: Emphasize an open, collaborative approach and focus on how feedback helps improve outcomes.

• "Describe your ideal team environment for a graphic designer."

Portfolio Presentation Strategy:

• Storytelling is Key: For each portfolio piece, tell a story: the challenge, your strategic approach, the creative solution, the tools used, and the measurable impact.

• Focus on Performance Metrics: Don't just show pretty pictures; highlight the conversion rates, CTRs, ROAS, or other relevant KPIs your designs achieved.

• Demonstrate Process: Briefly explain your workflow, especially how you incorporated feedback and data.

• Showcase AI Integration: If applicable, explain how AI tools enhanced your process or outcomes.

• Be Ready for Challenges: Prepare to discuss hypothetical design challenges related to Wine Adore's products or marketing goals.

📝 Enhancement Note: Interview preparation for this role requires a strong emphasis on demonstrating the tangible business impact of design work. Candidates must be articulate about their process, results, and strategic thinking, not just their aesthetic capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Tailor your portfolio to prominently feature performance marketing creatives and case studies with quantifiable results. Showcase examples relevant to e-commerce or the wine industry if possible.

• Resume Optimization: Ensure your resume clearly highlights your experience with Meta Ads, Google Ads, Adobe Creative Suite, and any AI design tools. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, performance impact, and collaboration style. Be ready to discuss your portfolio in detail and potentially complete a design challenge.

• Company Research: Familiarize yourself with Wine Adore's brand, products, and current marketing efforts to demonstrate genuine interest and a strategic understanding of their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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