AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Remote - Hungary (Europe)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology / Data & Analytics

Date Posted: April 24, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive customer acquisition by producing high-impact, AI-generated visual creatives optimized for conversion across paid media channels (Facebook, Instagram, YouTube, Google).

• Leverage generative AI tools and traditional design pipelines to create photorealistic imagery, lifestyle scenes, and product-focused visuals that enhance campaign performance.

• Collaborate cross-functionally with marketing, copywriting, and media production teams to ensure visual assets align with messaging, brand guidelines, and funnel logic.

• Continuously iterate on creative concepts based on performance data and A/B testing results to maximize CTR and audience engagement.

• Maintain a high standard of visual quality, realism, and consistency in all AI-generated assets, actively researching and integrating new AI tools and techniques.

📝 Enhancement Note: The role of "AI Creative Designer" is a modern evolution within performance marketing and digital creative teams, emphasizing the strategic application of AI for direct business impact (conversion rates) rather than purely aesthetic output. This role requires a blend of artistic sensibility, technical AI proficiency, and a data-driven approach to creative iteration.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality AI-generated visuals for performance marketing campaigns, including static ads, lifestyle imagery, and photorealistic human characters.

• Creative Iteration & Testing: Produce multiple creative variations to support A/B testing and campaign scaling, iterating on visual concepts based on performance data and feedback.

• Quality & Realism Assurance: Ensure photorealistic quality in all generated assets, addressing common AI issues like artifacts, distortions, and inconsistencies in lighting, composition, anatomy, and textures.

• AI Tools & Workflow Management: Utilize and actively research modern AI image generation platforms (e.g., Midjourney, Runway, Figma Weave) and traditional design software (Figma, Adobe Creative Suite), integrating new tools to enhance output quality and efficiency.

• Performance & Optimization Focus: Understand the impact of visual content on campaign performance (CTR, conversion rates) and adjust creative output based on data and testing results.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment, provide visual input during campaign planning, and prepare assets for downstream production.

• Documentation: Maintain clear documentation of all tasks within ClickUp according to team standards.

📝 Enhancement Note: The emphasis on "performance marketing" and "conversion rates" indicates that the primary success metric for this role is the direct impact of visual assets on campaign ROI, not just aesthetic appeal. This requires a mindset geared towards experimentation, data analysis, and rapid iteration.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum 2+ years of experience in design, visual content creation, or creative digital marketing.

Required Skills:

• AI Image Generation: Proven proficiency with modern AI image generation tools and platforms.

• Design Software Proficiency: Cross-platform skills, including connecting AI outputs with traditional design pipelines (e.g., Figma, Adobe Creative Suite).

• Visual Design Acumen: Strong understanding of composition, lighting, color theory, typography, realism, and human anatomy.

• Photorealistic Rendering: Ability to produce high-end, photorealistic marketing visuals.

• Performance Marketing Fundamentals: Understanding of basic performance marketing concepts, including CTR, hooks, and conversion-focused creative strategies.

• Iterative Design: Ability to quickly iterate on creative concepts based on performance data and feedback.

• Detail Orientation: Meticulous attention to detail and a commitment to maintaining high visual quality.

• Proactive Mindset: Demonstrated initiative in suggesting improvements and solutions.

• Communication & Collaboration: Clear communication skills and the ability to collaborate effectively with cross-functional teams.

• Portfolio: A strong portfolio showcasing AI-generated visuals with demonstrated quality and high-end visual sensibility.

• English Proficiency: Upper-intermediate (B2) English or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-CPA verticals (e.g., home services, insurance, finance).

• Comfort working in a fast-paced environment with evolving priorities.

📝 Enhancement Note: The "Nice to Have" section suggests that candidates with experience in specific high-value industries or an understanding of video production workflows will have an advantage, indicating a strategic need for adaptability and downstream asset integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Showcase: A dedicated section within the portfolio demonstrating expertise in AI image generation, featuring a range of styles and applications (e.g., photorealistic humans, lifestyle scenes, product mockups).

• Performance-Driven Examples: Case studies or examples illustrating how specific visual assets contributed to improved campaign metrics (e.g., higher CTR, increased conversion rates), detailing the iteration process.

• Traditional Design Integration: Examples that show the seamless integration of AI-generated elements with traditional design software (Figma, Adobe Creative Suite), showcasing refinement, retouching, and brand alignment.

• Variety of Outputs: Demonstration of creating multiple creative directions or variations from a single brief, highlighting the ability to explore and test different visual approaches.

Process Documentation:

• Workflow Design: Ability to articulate and follow structured production workflows, particularly in the context of AI asset generation and refinement.

• Tool Integration: Understanding of how to connect and utilize various AI tools (Midjourney, Runway) with traditional design software (Figma, Adobe Suite) for an end-to-end creative process.

• Performance Analysis Integration: Capacity to interpret performance data (CTR, conversion metrics) and translate insights into actionable adjustments for visual creative development.

📝 Enhancement Note: The portfolio for this role is critical and must go beyond simply showcasing aesthetic capabilities. It needs to demonstrate a clear understanding of performance marketing objectives and the ability to use AI as a tool to achieve measurable business outcomes. Candidates should be prepared to discuss the process behind their creations.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), the specified location (Remote - Europe, with a focus on Hungary), and the specialized nature of AI creative design within performance marketing, a competitive salary range is estimated.

• Estimated Range: €30,000 - €50,000 annually.

• Methodology: This estimate is derived from salary benchmarks for graphic designers, digital marketers, and AI specialists in the European market, adjusted for the cost of living in Hungary and considering the full-time remote nature of the role. Specific salary would be dependent on candidate experience and interview performance.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within Europe.

• Professional Development: Opportunities to research, test, and integrate new AI tools and technologies.

• Global Collaboration: Work with a diverse, global team and contribute to unique customer acquisition solutions for B2C clients.

• Performance-Oriented Culture: Be part of a forward-thinking company that values innovation and data-driven results.

• Career Growth: Potential to grow within a scaling Design department focused on AI visual production.

• Team Environment: Collaborative atmosphere with exchange of new ideas and open communication.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week. Flexibility may be offered, but core hours may be required for team collaboration and timely project delivery.

📝 Enhancement Note: Given the specified "Europe" hiring region and the company's global operations, the salary estimate is presented in Euros. The benefits are inferred from the company description which emphasizes innovation, global teams, and a forward-thinking approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions

Company Size: While not explicitly stated, CapsLock operates globally with a diverse team, suggesting a medium to large-sized organization with specialized departments. Their focus on "scalable customer acquisition solutions" for "large North American partners" implies a robust operational structure.

Founded: The company's active engagement with "AI-driven analytics" and "proprietary MarTech" suggests a relatively modern founding or a significant evolution in its operational strategy, likely post-2015.

Team Structure:

• Design Department: This role sits within a scaling Design department specifically focused on AI visual production.

• Cross-Functional Teams: The designer will work closely with marketers, copywriters, media production specialists, and video editors.

• Reporting: Likely reports to a Design Lead or Head of Creative, with close collaboration with Marketing Managers.

Methodology:

• Data-Informed Innovation: The company emphasizes "AI-driven analytics" and "data-informed customer acquisition solutions," suggesting a strong reliance on data for strategic decision-making and creative output.

• Agile Operations: A "fast-moving environment with evolving priorities" points towards agile methodologies and a need for adaptability.

• Proprietary Technology: Development and utilization of "proprietary MarTech" indicate a focus on internal tooling and process optimization.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's positioning as a "global IT marketing company that pioneers unique, scalable customer acquisition solutions" indicates a results-oriented, technologically advanced, and client-focused operational environment. The emphasis on AI and MarTech suggests a culture that embraces innovation and data-driven strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "AI Creative Designer," typically falling into a mid-level individual contributor role, requiring specialized technical and creative skills. It's a progression from a junior designer or digital artist to a specialist in AI-driven creative production for performance marketing.

Reporting Structure:

• The AI Creative Designer will likely report to a Design Lead or Creative Director within the Design department.

Operations Impact:

• The primary impact of this role is directly on customer acquisition and conversion rates through the creation of high-performing visual assets.

Growth Opportunities:

• Specialization: Deepen expertise in specific AI generation models or advanced AI-driven design techniques.

• Leadership: Progress to a Senior AI Creative Designer or potentially a Lead role within the Design department, mentoring junior designers.

• Strategic Input: Contribute more significantly to creative strategy, AI tool selection, and workflow optimization for the entire design team.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, media buying, and video production pipelines.

📝 Enhancement Note: The growth path for an AI Creative Designer at a company like CapsLock would likely involve specialization in advanced AI techniques, a move towards creative strategy, or leadership within the design function, all tied to the company's data-driven customer acquisition model.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed team structure where collaboration and communication are primarily digital.

Office Location(s): The role is open to candidates in Europe, specifically noting Hungary. This suggests a focus on time zone alignment and potentially specific legal/employment frameworks within the EU.

Workspace Context:

• Digital Collaboration: Expect to work extensively with digital collaboration tools (e.g., ClickUp, Slack, video conferencing) for communication, project management, and asset sharing.

• Technology Stack: Access to and proficiency with a range of AI generation tools, design software, and project management platforms will be essential.

• Team Interaction: Collaboration will be asynchronous and synchronous through digital channels, requiring clear communication and proactive engagement.

Work Schedule:

• The role is full-time, likely around 40 hours per week. While remote, adherence to core team hours for collaboration and meetings may be expected, especially given the international team structure.

📝 Enhancement Note: The fully remote nature implies a need for strong self-discipline, excellent digital communication skills, and the ability to manage one's own work environment effectively. The "Europe" hiring region suggests potential for collaboration across various European time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience with AI tools, design sensibility, and performance marketing understanding.

• Technical/Creative Assessment: A practical exercise or portfolio deep-dive focusing on AI visual generation techniques, problem-solving for realism, and iteration based on hypothetical performance data.

• Hiring Manager/Team Interview: Discussion on collaboration style, understanding of campaign goals, proactive mindset, and cultural fit within CapsLock's innovative environment.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase your hands-on experience with specific AI generation tools and your workflow for creating high-quality visuals.

• Demonstrate Performance Impact: For each project, explain the objective, your creative approach using AI, and how the visuals contributed to campaign success (e.g., increased CTR, conversions). Quantify results where possible.

• Showcase Iteration: Include examples that demonstrate your ability to iterate on designs based on feedback or simulated performance data, showing multiple variations and refinements.

• Integrate Traditional Skills: Present examples that blend AI-generated elements with traditional design techniques (retouching, compositing, typography) to show a complete skill set.

• Focus on Realism: Emphasize your ability to achieve photorealistic quality, paying attention to details like lighting, anatomy, and texture.

Challenge Preparation:

• AI Generation Task: Be prepared for a task that might involve generating specific types of visuals (e.g., a human character for a specific ad, a lifestyle scene for a product) within a time limit, using provided prompts or developing your own.

• Problem-Solving Scenario: You might be presented with a poorly performing ad creative and asked how you would use AI to redesign it for better conversion, explaining your thought process and potential visual changes.

• Tooling Discussion: Be ready to discuss your preferred AI tools, their strengths and weaknesses, and how you integrate them with tools like Figma or Adobe Creative Suite.

📝 Enhancement Note: The interview process will heavily weigh the candidate's ability to translate AI creative skills into tangible business results for performance marketing campaigns. A strong portfolio that clearly articulates this connection is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Figma Weave, Freepik, Higgsfield, or similar generative AI tools.

• Design & Editing Software: Figma, Adobe Creative Suite (Photoshop, Illustrator).

Analytics & Reporting:

• Performance Data Interpretation: While not a primary analytics tool, the ability to understand and interpret performance metrics (CTR, conversion rates) from marketing platforms is crucial.

CRM & Automation:

• Project Management: ClickUp (explicitly mentioned for task documentation).

• Communication Tools: Likely Slack, Zoom, or similar for team collaboration.

📝 Enhancement Note: Proficiency in a range of AI generation tools is key, alongside a strong foundation in traditional design software. The ability to integrate these tools into a cohesive workflow, managed via platforms like ClickUp, is essential for an efficient operations environment.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong emphasis on pioneering new solutions, particularly through AI and advanced MarTech.

• Data-Driven Decision Making: Leveraging AI-driven analytics to inform creative output and customer acquisition strategies.

• Performance & Efficiency: Focus on producing results (conversion rates, customer acquisition) and optimizing operations for scalability.

• Collaboration: Fostering an environment of open communication and idea exchange among a diverse, global team.

• Client Focus: Delivering customer acquisition solutions that drive success for B2C clients.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, copywriting, and production teams to ensure cohesive campaign elements.

• Proactive Communication: Encouraging team members to suggest improvements and share new ideas.

• Digital-First: Reliance on digital tools for communication, project management, and asset sharing in a remote environment.

📝 Enhancement Note: CapsLock's culture appears to be a blend of cutting-edge technology adoption (AI), rigorous performance measurement, and collaborative teamwork, all geared towards achieving client acquisition goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the latest AI tools, models, and techniques in a fast-changing field.

• Balancing Realism and Creativity: Consistently achieving photorealistic quality while also producing compelling and unique creative concepts that drive engagement.

• Data Interpretation for Creative: Effectively translating performance data into actionable creative adjustments and new visual directions.

• Cross-Time Zone Collaboration: Managing communication and project timelines effectively within a globally distributed team.

• Maintaining Brand Consistency: Ensuring AI-generated assets align with diverse client brand guidelines and product specifications.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into advanced features and techniques of leading AI image generation platforms.

• Performance Marketing Insights: Gain a deeper understanding of campaign analytics, A/B testing methodologies, and conversion optimization strategies.

• Creative Strategy Development: Contribute to the strategic direction of visual creative for campaigns.

• Industry Trend Monitoring: Staying abreast of emerging trends in AI, digital marketing, and creative technology.

📝 Enhancement Note: The primary challenge lies in navigating the dynamic AI space while consistently delivering measurable business impact. Growth opportunities are tied to deepening specialized AI skills and understanding the strategic application of creative output in performance marketing.

💡 Interview Preparation

Strategy Questions:

• "How do you approach generating photorealistic human characters for advertising, and what are the common pitfalls you look to avoid?"

• "Describe a time you used AI to iterate on a visual concept based on performance data. What was the outcome?"

• "How do you ensure consistency in brand messaging and visual style across multiple AI-generated assets for a single campaign?"

Company & Culture Questions:

• "What interests you most about CapsLock's approach to customer acquisition and the use of AI in marketing?"

• "How do you see your role contributing to our core values of innovation and data-driven results?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio thematically or by project type, clearly labeling each piece with the tools used and the objective.

• Storytelling: For key projects, tell a story: what was the problem/goal, what was your AI-driven solution, what was the process, and what was the measurable impact?

• Metrics Focus: Highlight specific metrics (CTR improvements, conversion rate increases) directly attributable to your creative work.

• Process Demonstration: Be ready to walk through your workflow for a specific AI-generated asset, from prompt engineering to final refinement.

• Tool Showcase: Show examples of how you've integrated AI tools with traditional design software.

📝 Enhancement Note: Interviewers will be looking for candidates who can demonstrate a clear link between their AI creative skills and tangible business outcomes like conversion rate optimization. Be prepared to articulate your process and results with confidence.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Ensure your portfolio prominently features your best AI-generated visuals, clearly highlighting your proficiency with tools like Midjourney or Runway, and demonstrating their application in a performance marketing context.

• Resume Optimization: Tailor your resume to emphasize your 1+ year of hands-on AI image generation experience, your proficiency in relevant design software (Figma, Adobe Creative Suite), and any experience with performance marketing metrics or high-CPA verticals.

• Prepare for AI/Design Challenge: Anticipate a practical exercise involving AI image generation or a portfolio review where you'll discuss your creative process, reasoning behind design choices, and how your work impacts conversion rates.

• Research CapsLock: Understand CapsLock's business model, their focus on AI and customer acquisition, and their emphasis on innovation and data-driven solutions to articulate your alignment with their culture and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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