Creative Designer, Paid Social

📍 Job Overview

Job Title: Creative Designer, Paid Social

Company: Mochi Health

Location: San Francisco, CA

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 25, 2026

Experience Level: Mid-Level (3-4 years)

Remote Status: On-site (5 days/week)

🚀 Role Summary

• Design and produce high-performing paid social ad creatives for Meta and TikTok platforms, focusing on static, motion graphics, and short-form video formats.

• Own the end-to-end creative production lifecycle, from initial brief and concept development through to final asset export and implementation.

• Leverage animation and motion graphics skills in After Effects and Cinema 4D to create engaging transitions and visual effects that drive audience attention.

• Collaborate closely with performance marketing teams to translate data-driven insights and campaign briefs into creative assets that optimize for conversion and ROI.

• Utilize AI creative tools to accelerate the production process and explore innovative creative avenues, staying ahead of emerging trends and formats on social platforms.

📝 Enhancement Note: This role sits at the intersection of creative execution and performance marketing, requiring a blend of artistic talent and analytical understanding. The emphasis on "design for performance" and "iterate fast" indicates a need for a candidate who can balance creative vision with measurable results, a key characteristic for success in marketing operations.

📈 Primary Responsibilities

• Conceptualize, design, and execute compelling ad creatives for Meta and TikTok campaigns, encompassing static images, animated graphics, and short-form video content.

• Manage the complete production workflow for paid social assets, ensuring timely delivery from initial concept and design to final asset export and integration.

• Develop sophisticated motion graphics, transitions, and visual effects using industry-standard tools such as Adobe After Effects and Maxon Cinema 4D.

• Partner with performance marketing specialists to interpret campaign briefs, analyze performance data, and iteratively refine creative concepts to maximize conversion rates.

• Drive rapid creative iteration by testing various hooks, formats, and copy variations, informed by performance metrics and A/B testing results.

• Integrate AI-powered creative tools into the workflow to enhance efficiency, explore novel design concepts, and scale creative output.

• Proactively monitor and experiment with new formats and trends on Meta and TikTok to maintain a competitive edge in paid social advertising.

📝 Enhancement Note: The responsibility to "own production end-to-end" and "iterate fast" suggests a dynamic, fast-paced environment where autonomy and agility are highly valued. This implies a need for strong project management and decision-making skills within the creative process.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Animation, Marketing, or a related field, or equivalent practical experience.

Experience: 3-4 years of dedicated experience in producing paid social ad creatives, with a strong portfolio showcasing real-world campaign execution and results.

Required Skills:

• Demonstrated proficiency in designing high-performing ad creatives for Meta (Facebook, Instagram) and TikTok platforms.

• Strong command of Adobe After Effects for motion graphics and animation design.

• Expertise in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Proficiency in at least one professional video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve, CapCut).

• Experience with 3D software, specifically Maxon Cinema 4D or equivalent, for advanced visual asset creation.

• Hands-on experience with AI creative tools such as Runway, Midjourney, Adobe Firefly, or ElevenLabs for content generation and enhancement.

• Ability to articulate creative decisions and campaign performance in a clear, concise manner during portfolio reviews.

Preferred Skills:

• Experience in healthcare marketing or a related regulated industry.

• Familiarity with A/B testing methodologies for creative optimization.

• Basic understanding of animation principles and visual storytelling techniques.

• Experience with project management tools for tracking creative workflows.

📝 Enhancement Note: The requirement for a portfolio showing "real work that ran" underscores the performance-driven nature of this role. Candidates should be prepared to discuss the strategic thinking behind their creative choices and the quantifiable impact they had on campaign objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-4 years of paid social ad creative production for Meta and TikTok.

• Demonstrate a clear understanding of the creative brief, design rationale, and execution process for each featured campaign.

• Include examples of static ads, motion graphics, and short-form video content that have been actively run in paid social campaigns.

• Showcase specific examples of creative iterations and optimizations based on performance data and A/B testing results.

Process Documentation:

• Ability to articulate the end-to-end creative production workflow, from brief interpretation to final asset delivery, emphasizing efficiency and quality control.

• Demonstrate experience in managing multiple creative projects concurrently, including timelines, stakeholder feedback, and asset versioning.

• Provide examples of how performance data and analytics from Meta/TikTok are integrated into the creative design and iteration process.

• Outline methods for collaborating effectively with performance marketing teams to ensure creative alignment with campaign objectives and audience targeting.

📝 Enhancement Note: For a role focused on "design for performance," a portfolio is crucial. It should not just be a gallery of aesthetically pleasing work, but a testament to the candidate's ability to translate creative concepts into measurable business outcomes through effective paid social advertising.

💵 Compensation & Benefits

Salary Range: $100,000 - $130,000 annually.

This range is determined by factors such as job-related skills, experience, education, and geographic location.

Benefits:

• Daily meals provided, including breakfast and lunch.

• Access to an on-site espresso and matcha bar.

• Pre-tax commuter benefits for transit and parking.

• Generous equity packages, allowing employees to share in company success.

• Comprehensive health coverage including medical, dental, and vision insurance.

• 401(k) plan with company match.

• Life insurance.

• Mochi Health membership, covering the monthly subscription fee for employees.

• Unlimited Paid Time Off (PTO) and generous company holidays.

• Weekly mindfulness sessions and group workouts.

• Fitness perks to support employee well-being.

Working Hours: Full-time position, with an expected 40-hour work week. The role is designated as on-site, requiring a 5-day per week presence in the San Francisco HQ.

📝 Enhancement Note: The salary range of $100,000 - $130,000 for a Creative Designer with 3-4 years of experience in San Francisco is competitive for the market. The extensive benefits package, including daily meals, wellness programs, and a Mochi Health membership, reflects a strong commitment to employee well-being and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare Technology. Mochi Health operates in a rapidly evolving sector, aiming to disrupt traditional healthcare systems with an AI-driven marketplace focused on patient access, transparent pricing, and personalized medication management. This industry context implies a need for creative solutions that can navigate regulatory landscapes while appealing to a broad patient demographic.

Company Size: The provided data does not explicitly state company size from LinkedIn, but the mention of a "World-Class Team" with individuals from top tech and academic institutions suggests a growing, ambitious startup environment. This typically means opportunities for significant impact and broader responsibilities.

Founded: The founding date is not provided, but the description indicates Mochi Health has been operational for "a few years" and is experiencing "rapid growth," suggesting a company in its scale-up phase. This phase often involves establishing robust processes and scaling operations to meet increasing demand.

Team Structure:

• The creative team is likely integrated within or closely aligned with the performance marketing department, given the role's focus on "paid social ads."

• Collaboration is expected across marketing, product, and potentially engineering teams to ensure creative aligns with overall business objectives and platform capabilities.

Methodology:

• Data-driven decision-making is a core operational methodology, particularly in performance marketing where creative effectiveness is measured by conversion rates and ROI.

• Agile development and rapid iteration are key to staying competitive in fast-paced digital marketing environments, especially on platforms like Meta and TikTok.

• AI integration is a strategic approach to enhance creative capabilities and operational efficiency.

Company Website: https://joinmochi.com/

📝 Enhancement Note: Mochi Health's mission to "rebuild healthcare from the patient up" suggests a patient-centric culture. The emphasis on "bold thinking, inclusive collaboration, and getting meaningful work into the world" points to a values-driven organization that prioritizes impact and teamwork.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Creative Designer, specializing in paid social media. It offers a direct path to impacting marketing performance and gaining experience in a high-growth digital health startup. The responsibility for end-to-end ownership suggests a significant level of autonomy for someone at this career stage.

Reporting Structure: The Creative Designer will likely report to a Marketing Manager or Director, working closely with performance marketing specialists. This structure facilitates direct collaboration and feedback loops essential for rapid creative iteration.

Operations Impact: The Creative Designer's work directly influences Mochi Health's customer acquisition efforts. High-performing ad creatives are critical for driving traffic, generating leads, and ultimately acquiring new members for their healthcare platform. This role has a tangible impact on the company's growth trajectory and its ability to fulfill its mission.

Growth Opportunities:

• Skill Specialization: Deepen expertise in paid social creative development, motion graphics, and AI-driven design tools.

• Leadership Potential: As experience grows, opportunities may arise to lead creative projects, mentor junior designers, or specialize in specific platforms (e.g., TikTok expert).

• Cross-Functional Exposure: Gain broader understanding of performance marketing strategies, data analysis, and product marketing within the digital healthcare space.

• Career Advancement: Potential to move into Senior Creative Designer roles, Art Director positions, or even transition into broader marketing or operations leadership roles within Mochi Health.

📝 Enhancement Note: The emphasis on "immediate impact" and working with a "World-Class Team" suggests that individuals who excel in this role can expect significant learning opportunities and accelerated career progression within Mochi Health.

🌐 Work Environment

Office Type: The role is explicitly "Onsite (5 days/week)" at their "Downtown SF HQ." This indicates a traditional office-based environment designed for in-person collaboration and focused work.

Office Location(s): The San Francisco office is described as being "just steps from BART, Muni, and great food," suggesting excellent accessibility via public transportation in a vibrant urban setting.

Workspace Context:

• The office is designed to foster "deep work and casual collaboration," likely featuring a mix of private workspaces and communal areas.

• Access to necessary creative tools and technology, including high-performance workstations and potentially specialized software licenses, can be expected.

• Opportunities for spontaneous interaction and collaboration with colleagues from diverse backgrounds will be a regular part of the workday.

Work Schedule: A standard full-time schedule (approximately 40 hours/week) is expected, with the requirement to be present in the office five days a week. While the role focuses on performance, the unlimited PTO policy suggests flexibility in managing personal time off, provided operational needs are met.

📝 Enhancement Note: The "5 days/week" on-site requirement is a strong indicator of Mochi Health's commitment to fostering a collaborative, in-person culture. Candidates should be comfortable with this arrangement and recognize its potential benefits for team cohesion and rapid problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and creative output.

• Portfolio Presentation: A dedicated session to walk through your portfolio, explaining the brief, your creative decisions, the execution process, and the results achieved for paid social campaigns. Focus on performance metrics.

• Skills Assessment: Potential practical exercises or discussions to evaluate proficiency in After Effects, Figma, video editing, and AI tools.

• Cross-Functional Interview: Discussion with performance marketing team members to assess collaboration style, understanding of marketing objectives, and ability to translate data into creative.

• Cultural Fit Interview: Conversation with hiring managers or team leads to gauge alignment with Mochi Health's values, work ethic, and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest paid social campaigns that best represent your skills in Meta and TikTok, across static, motion, and video formats.

• Tell a Story: For each project, clearly articulate the initial brief, the problem you were solving, your creative process and decisions, the tools used (especially AI), and most importantly, the quantifiable results (e.g., CTR, conversion rate, CPA).

• Highlight Performance: Emphasize how your creative directly contributed to campaign performance and business objectives. Be ready to discuss A/B tests and optimizations.

• Showcase AI Integration: If AI tools were used, clearly explain how they enhanced your workflow or the final output.

• Be Concise: Practice presenting your work efficiently, respecting time limits and focusing on key takeaways.

Challenge Preparation:

• Be prepared for a potential creative challenge that simulates a paid social ad brief. This might involve conceptualizing new ad variations for an existing product or developing a creative strategy for a new campaign.

• Practice articulating your creative process under pressure and demonstrating how you would approach iterating based on hypothetical performance data.

• Be ready to discuss how you stay current with platform trends and emerging creative technologies.

📝 Enhancement Note: The interview process is heavily geared towards evaluating practical skills and performance attribution. A strong portfolio that clearly links creative work to measurable business outcomes will be the most critical element of the application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics, animation, and video compositing. Proficiency required for creating dynamic ad elements.

• Figma: Critical for UI/UX design, collaborative workflow, prototyping, and creating static ad assets.

• Video Editing Software: Proficiency in at least one of Adobe Premiere Pro, DaVinci Resolve, or CapCut is necessary for assembling and editing video creatives.

• Maxon Cinema 4D (or equivalent 3D software): Required for advanced 3D modeling, animation, and rendering for more complex visual assets.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret data from Meta Ads Manager and TikTok Ads Manager is crucial for informing creative decisions and iterations.

CRM & Automation:

AI & Emerging Technologies:

• AI Creative Tools: Hands-on experience with tools like RunwayML, Midjourney, Adobe Firefly, and ElevenLabs (for voice generation) is a requirement, indicating Mochi Health's focus on leveraging AI for creative production.

📝 Enhancement Note: The specified toolset highlights a modern creative workflow that blends traditional design software with cutting-edge AI tools, emphasizing efficiency and advanced visual capabilities. A candidate's ability to demonstrate practical application of these tools, especially AI, will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on designing creatives that not only look good but also achieve measurable marketing objectives. This means a data-informed approach to creativity.

• Speed & Agility: The need to "iterate fast" and "ship multiple variants" points to a culture that values rapid execution and continuous improvement.

• Collaboration: Working closely with performance marketing requires strong communication and the ability to integrate feedback effectively. Teamwork is essential for success.

• Innovation: Encouragement to "experiment before trends go mainstream" and "use AI tools to move faster and go further creatively" suggests a culture that embraces new technologies and forward-thinking approaches.

• Patient-Centricity: As a healthcare company, the underlying mission to improve patient lives should implicitly guide creative messaging and ethical considerations.

Collaboration Style:

• Cross-Functional Integration: The designer will work tightly with performance marketers, requiring clear communication of creative concepts, feedback interpretation, and data-driven adjustments.

• Feedback-Oriented: A willingness to receive and act on feedback from marketing stakeholders is essential for iterative design and optimization.

• Proactive Communication: Keeping stakeholders informed about creative progress, potential challenges, and performance insights is key to a smooth workflow.

📝 Enhancement Note: The culture at Mochi Health appears to value a blend of creative excellence and commercial effectiveness. Candidates who can demonstrate both artistic talent and a results-oriented mindset will likely thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need to "iterate fast" and "ship multiple variants" can be demanding, requiring efficient workflows and the ability to produce high-quality work under tight deadlines.

• Balancing Creativity and Performance: Striking the right balance between innovative, eye-catching creative and ads that directly convert can be a constant challenge.

• Platform Specificity: Keeping up with the ever-changing algorithms, trends, and best practices for both Meta and TikTok requires continuous learning and adaptation.

• AI Tool Integration: Mastering and effectively integrating new AI tools into existing workflows can present a learning curve and require experimentation.

Learning & Development Opportunities:

• Platform Expertise: Deepen knowledge of paid social advertising best practices, ad formats, and targeting strategies across Meta and TikTok.

• Advanced Creative Skills: Develop advanced animation, motion graphics, and 3D design skills, potentially through online courses or workshops.

• AI Tool Mastery: Become proficient in leveraging a range of AI creative tools for ideation, asset generation, and workflow optimization.

• Performance Marketing Acumen: Gain a stronger understanding of marketing analytics, A/B testing, and campaign performance metrics, bridging the gap between creative and results.

• Industry Exposure: Learn about the unique challenges and opportunities within the digital healthcare sector.

📝 Enhancement Note: This role offers a significant opportunity to grow within the high-demand field of performance-driven creative for social media, with a strong emphasis on modern tools and techniques.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a paid social campaign you designed for Meta or TikTok. What was the brief, what were your creative decisions, how did you measure success, and what were the results?" (Be ready to discuss specific metrics like CTR, conversion rate, CPA).

• "How do you approach turning campaign data and performance metrics into actionable creative insights for future ad iterations?"

• "Describe a time you had to rapidly iterate on creative based on feedback or performance data. What was your process?"

Company & Culture Questions:

• "What excites you about Mochi Health's mission to improve healthcare accessibility?"

• "How do you see your creative skills contributing to Mochi Health's growth and patient acquisition goals?"

• "Describe your ideal collaborative environment when working with performance marketing teams."

Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem/Brief -> Solution/Creative Strategy -> Execution Details (including AI tools used) -> Results/Impact.

• Quantify Everything: Use specific numbers and metrics to demonstrate the success of your work. Avoid vague statements.

• Focus on "Why": Explain the reasoning behind your design choices, not just what you did.

• Be Prepared for Technical Questions: Expect to discuss your proficiency with After Effects, Figma, Cinema 4D, and AI tools.

• Enthusiasm for the Mission: Show genuine interest in Mochi Health's work and how your creative skills can support it.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to connect creative output with tangible business results. A well-prepared portfolio presentation that clearly articulates this link is paramount.

📌 Application Steps

To apply for this Creative Designer, Paid Social position:

• Submit your application through the Greenhouse application portal.

• Customize Your Resume: Highlight specific achievements and quantifiable results from your paid social creative work, using keywords from the job description (e.g., Meta, TikTok, After Effects, AI creative tools, performance marketing).

• Curate Your Portfolio: Ensure your portfolio prominently features 3-4 years of paid social ad creative work for Meta and TikTok, demonstrating static, motion, and video examples with clear performance metrics and explanations of your creative process.

• Prepare Your Presentation: Practice walking through your portfolio case studies concisely, focusing on the brief, your creative decisions, the execution (including AI tool usage), and measurable results.

• Research Mochi Health: Understand their mission, target audience, and current marketing efforts. Consider how your creative approach aligns with their brand and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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