Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Play Perfect

Location: Tel Aviv-Jaffa, Tel Aviv District, Israel

Job Type: Full-Time

Category: Marketing / Art & Design

Date Posted: 2026-01-18

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design compelling marketing assets for digital platforms, including banners, videos, and app store assets, crucial for user acquisition and engagement strategies.

• Develop visual elements for marketing campaigns, such as buttons, icons, and promotional graphics, ensuring brand consistency and impact.

• Collaborate closely with the motion graphics team to provide static elements and layouts, contributing to dynamic and engaging visual content.

• Define and uphold the visual identity of marketing materials, aligning them with specific game branding to enhance player recognition and loyalty.

• Stay abreast of mobile gaming market trends to inform creative decisions and maintain a competitive edge in visual communication.

📝 Enhancement Note: This role is specifically for a Graphic Designer within a mobile gaming company, focusing on marketing collateral. The emphasis is on creating assets for digital platforms and campaigns, with a need for collaboration with motion graphics and an understanding of market trends. The "rockstar" descriptor suggests a need for a highly creative and impactful individual.

📈 Primary Responsibilities

• Design and produce high-quality marketing assets for diverse digital platforms, including but not limited to display banners, social media graphics, app store screenshots, and promotional videos.

• Create a variety of visual assets for ongoing marketing campaigns, such as call-to-action buttons, custom icons, landing page graphics, and email marketing visuals.

• Provide essential visual assets, foundational layouts, and static elements to the motion graphics team to facilitate the creation of animated content and video sequences.

• Establish, document, and maintain the visual identity and brand guidelines for all marketing collateral, ensuring strict adherence to game branding and overall company aesthetic.

• Conduct research and analysis of current mobile gaming market trends, competitor creative strategies, and player preferences to guide and inspire innovative design solutions.

• Ensure consistent application of visual branding and messaging across all marketing and promotional materials, from initial concept to final execution.

• Undertake basic motion graphics tasks, create simple animated assets, or perform essential video editing when required, to support marketing initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks with a specific focus on marketing for the gaming industry. The need to support motion graphics and perform basic video editing indicates a versatile role requiring a broad skillset in visual content creation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for mid-level roles in this industry.

Experience: Minimum of 3 years of professional experience in graphic design, with a strong preference for experience within the gaming industry or with branding agencies that have served gaming clients.

Required Skills:

• Demonstrated proficiency in graphic design principles, including strong command over color theory, composition, typography, and ideation.

• Advanced knowledge and practical application of Adobe Photoshop and Adobe Illustrator for creating and manipulating digital graphics.

• Foundational skills in Adobe After Effects for basic animation and motion graphics creation, essential for supporting the motion graphics team.

• Proven ability to brainstorm creative concepts and contribute effectively within a collaborative creative team environment.

• Good command of the English language, both written and spoken, for effective communication with international teams and understanding of project briefs.

• A creative and innovative mindset with meticulous attention to detail in all design outputs.

Preferred Skills:

• Experience designing for mobile applications or digital advertising platforms.

• Familiarity with video editing software (e.g., Adobe Premiere Pro) beyond basic After Effects capabilities.

• Understanding of User Interface (UI) design principles, even if not a primary focus.

• Knowledge of A/B testing principles for marketing visuals.

📝 Enhancement Note: The requirement for a portfolio is critical. The emphasis on specific software (Photoshop, Illustrator, After Effects) and soft skills like teamwork and feedback reception points to a role that requires both technical execution and collaborative integration within a fast-paced marketing department.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-quality marketing assets designed for digital platforms, showcasing versatility across banners, videos, and app store visuals.

• Examples of visual assets created for marketing campaigns, demonstrating creativity in icons, buttons, and promotional graphics.

• Case studies or examples of collaboration with motion graphics teams, highlighting contributions to animated or video projects.

• Demonstrations of maintaining and evolving visual identity for brands, showcasing consistency and adherence to guidelines.

Process Documentation:

• Workflow examples illustrating the design process from brief to final asset delivery, emphasizing efficiency and stakeholder communication.

• Documentation of how design decisions are informed by market trends and brand strategy.

• Examples of how feedback is incorporated into design iterations to achieve optimal results.

📝 Enhancement Note: The explicit mention of a portfolio requirement is paramount. Candidates must showcase work relevant to digital marketing, gaming, and collaboration. The portfolio should serve as a tangible demonstration of their design process, creativity, and ability to execute on marketing objectives.

💵 Compensation & Benefits

Salary Range:

Based on industry standards for a mid-level Graphic Designer with 3+ years of experience in Tel Aviv, Israel, the estimated annual salary range is between ₪120,000 to ₪180,000 (approximately $33,000 - $50,000 USD, subject to exchange rates). This estimate considers the cost of living in Tel Aviv and the demand for creative professionals in the tech and gaming sectors.

Benefits:

• Comprehensive health insurance package.

• Opportunities for professional development and continuous learning in design and marketing.

• Access to cutting-edge design tools and technology.

• Vibrant and collaborative work environment within a fast-growing mobile gaming company.

• Potential for involvement in high-impact marketing campaigns that reach millions of users globally.

Working Hours:

The role is expected to adhere to standard Israeli business hours, likely around 40 hours per week, with potential for some flexibility depending on project deadlines and team needs. The position is on-site at the Tel Aviv (Azrieli Sarona) office.

📝 Enhancement Note: Salary is an estimation based on general market data for Tel Aviv. Specific benefits are inferred based on typical offerings for full-time roles in growing tech companies in Israel. The on-site nature of the role is explicitly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming. Play Perfect operates within the dynamic and competitive mobile gaming sector, focusing on skill-based games that entertain millions globally. This industry demands creativity, rapid iteration, and a keen understanding of player engagement.

Company Size: Growing (Specific number not provided, but "fast-growing" and headquartered in Tel Aviv suggests a significant, expanding team). This implies opportunities for impact and potential for rapid career advancement, but also a need for adaptability.

Founded: Not specified, but the company is described as "fast-growing," indicating a relatively established but expanding presence.

Team Structure:

• The Graphic Designer will be part of the Marketing team, likely working closely with Marketing Managers, Campaign Specialists, and potentially Product Marketing.

• Close collaboration with the Motion Graphics team is a key aspect of this role.

Methodology:

• Data-driven creative decisions, informed by market trends and performance metrics of marketing campaigns.

• Agile development and marketing processes, requiring flexibility and quick turnaround times for design assets.

• Emphasis on creating engaging and visually appealing content tailored for mobile platforms and diverse user demographics.

Company Website: playperfectllc.com

📝 Enhancement Note: The company culture is inferred to be fast-paced, creative, and collaborative, typical of a growing tech/gaming company. The Tel Aviv headquarters suggests a vibrant, innovation-focused environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires solid foundational skills and a minimum of 3 years of experience, focusing on executing design tasks within a marketing framework. The role is crucial for translating marketing strategy into visual assets.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing department, likely a Creative Director or Marketing Lead. They will collaborate cross-functionally with marketing specialists and the motion graphics team.

Operations Impact: The work of the Graphic Designer directly impacts the success of marketing campaigns by creating visually appealing and effective assets that drive user acquisition, engagement, and brand recognition. High-quality visuals are critical in the competitive mobile gaming market.

Growth Opportunities:

• Specialization in specific areas of graphic design for gaming (e.g., character art, UI elements, promotional video graphics).

• Development into a Senior Graphic Designer or Creative Lead role, taking on more strategic design responsibilities.

• Transition into Motion Graphics or Video Editing roles with further skill development.

• Opportunities to mentor junior designers as the team grows.

• Exposure to broader marketing strategies and campaign planning.

📝 Enhancement Note: The growth path for a Graphic Designer typically involves deepening expertise, taking on more complex projects, and potentially moving into leadership or specialized creative roles within the marketing function.

🌐 Work Environment

Office Type: The job posting mentions the "Tel Aviv (Azrieli Sarona) office," indicating a modern, professional office space. Azrieli Sarona is a prominent skyscraper in Tel Aviv, suggesting a well-equipped and potentially amenity-rich work environment.

Office Location(s): Tel Aviv (Azrieli Sarona) office, Israel. This location offers accessibility within a major business hub.

Workspace Context:

• A collaborative office setting designed to foster teamwork among marketing and creative professionals.

• Access to industry-standard design software and hardware.

• Opportunities for spontaneous creative discussions and feedback sessions with colleagues.

• A dynamic atmosphere reflective of the fast-paced mobile gaming industry.

Work Schedule: The role is on-site, requiring the designer to be present at the Tel Aviv office. Standard working hours are expected, with potential for occasional overtime to meet critical campaign deadlines.

📝 Enhancement Note: The on-site requirement in a prominent Tel Aviv office suggests a professional, collaborative, and resource-rich work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially with a discussion about specific projects, design choices, and problem-solving approaches. This may include a creative challenge or test.

• Team/Hiring Manager Interview: Discussion about experience, collaboration style, understanding of the gaming market, and cultural fit.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate Wisely: Showcase 5-8 of your strongest, most relevant projects. Prioritize work that demonstrates skills in digital marketing assets, mobile gaming, and visual identity.

• Tell a Story: For each project, briefly explain the brief, your role, the challenges, your creative process, and the outcome or impact. Use visuals effectively.

• Highlight Collaboration: If possible, show examples where you worked with other teams (e.g., motion graphics, marketing managers) and how you incorporated feedback.

• Showcase Versatility: Include a range of asset types (banners, icons, app store visuals, static elements for animation) to demonstrate your breadth of skills.

• Clarity is Key: Ensure your portfolio is easy to navigate, visually clean, and loads quickly. Include your contact information and link to your LinkedIn profile.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a specific marketing asset or iterating on an existing one based on a brief.

• Practice articulating your design process and rationale clearly and concisely.

• Understand Play Perfect's games and target audience to tailor your approach.

• Be ready to discuss your understanding of mobile gaming market trends and how they influence design.

📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates must present work that directly aligns with the responsibilities and requirements, demonstrating both technical skill and creative problem-solving within the gaming marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and creating detailed graphics.

• Adobe Illustrator: Crucial for vector graphics, logo design, icons, and scalable assets.

• Adobe After Effects: Required for basic motion graphics, simple animations, and creating dynamic visual elements for marketing campaigns.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the Graphic Designer role, but understanding how marketing campaigns are managed and automated might provide context for asset delivery.

📝 Enhancement Note: A strong command of the Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects, is non-negotiable for this role. Proficiency in these tools is fundamental to executing the core responsibilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Fostering an environment where new ideas are encouraged and experimental design approaches are valued, especially within the gaming context.

• Collaboration & Teamwork: Emphasizing a supportive team dynamic where designers, marketers, and animators work together seamlessly to achieve common goals.

• Excellence & Quality: A commitment to producing high-quality, polished visual assets that represent the brand effectively and resonate with players.

• Adaptability & Agility: Embracing change and quickly responding to evolving market trends and project requirements in the fast-paced gaming industry.

• Player-Centricity: Designing with the end-user (the gamer) in mind, understanding their preferences and creating visuals that enhance their experience.

Collaboration Style:

• Cross-functional collaboration is key, especially with marketing campaign managers and the motion graphics team.

• Open communication and a willingness to share work-in-progress for feedback are expected.

• A proactive approach to identifying design needs and offering creative solutions.

📝 Enhancement Note: The company culture likely values creativity, collaboration, and a results-oriented approach, typical of successful gaming companies. The designer's ability to integrate into a team and contribute to a shared vision will be important.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: The mobile gaming industry and digital marketing demand quick turnaround times for assets. Managing multiple projects with tight deadlines will be a constant challenge.

• Brand Consistency: Maintaining visual identity across numerous campaigns and platforms while also adapting to specific game branding requires careful attention to detail.

• Evolving Trends: Staying ahead of rapidly changing design and gaming market trends to ensure creative output remains fresh and relevant.

• Balancing Creativity with Strategy: Effectively translating marketing objectives and player insights into compelling visual designs.

Learning & Development Opportunities:

• Workshops and courses on advanced motion graphics, video editing, or UI/UX design principles.

• Opportunities to attend industry conferences or webinars related to gaming, marketing, and design.

• Mentorship from senior creative professionals within the company.

• Gaining experience in a high-growth, globally recognized mobile gaming company, offering exposure to diverse projects and markets.

📝 Enhancement Note: This role offers significant opportunities to grow within the gaming and digital marketing space, by tackling dynamic challenges and leveraging learning resources.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create marketing assets for a specific target audience in the gaming industry. What was your approach, and what were the results?"

• "How do you stay updated on the latest design trends, especially in mobile gaming, and how do you incorporate them into your work?"

• "Walk me through your process for creating a marketing banner or a set of app store screenshots. What factors do you consider?"

Company & Culture Questions:

• "What interests you about Play Perfect and the mobile gaming industry?"

• "How do you see your design style fitting into our company's brand identity?"

Portfolio Presentation Strategy:

• Prepare a concise presentation (5-10 minutes) that highlights 3-4 key projects from your portfolio.

• For each project, clearly articulate: the objective, your role, the design process, key challenges, and the outcome.

• Be ready to discuss your rationale behind specific design choices, color palettes, and typography.

• Have high-resolution examples of your work readily accessible and be prepared to zoom in on details.

• Practice answering questions about your work smoothly and confidently.

📝 Enhancement Note: Interviewers will likely assess not only technical design skills but also your understanding of marketing objectives, your ability to adapt to feedback, and your cultural fit within a fast-paced gaming company. Your portfolio presentation is your primary tool to demonstrate these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the Comeet application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital marketing assets, especially those relevant to gaming or app promotion. Tailor the selection to showcase your best work in banners, icons, app store visuals, and any video/animation assets.

• Resume Optimization: Highlight your years of experience, proficiency in Photoshop, Illustrator, and After Effects, and any relevant experience in the gaming industry or branding. Quantify achievements where possible (e.g., "Designed assets that contributed to a X% increase in click-through rates").

• Interview Preparation: Practice articulating your design process, creative rationale, and experience with feedback. Be ready to discuss current mobile gaming trends and how your design thinking aligns with Play Perfect's goals.

• Company Research: Familiarize yourself with Play Perfect's games and their current marketing efforts. Understand their brand voice and visual aesthetic to better articulate how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions based on the provided information. All details, particularly regarding salary, benefits, and specific interview processes, should be verified directly with Play Perfect during the application or interview stages.