Graphic Designer at LDX Digital

📍 Job Overview

Job Title: Graphic Designer

Company: LDX Digital

Location: Metro Manila, Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2025-09-11T16:45:11.129

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Design high-converting ad creatives and digital graphics specifically for eCommerce and Direct-to-Consumer (DTC) brands, focusing on performance-driven advertising.
Collaborate closely with cross-functional teams, including video editors, copywriters, and media buyers, to develop cohesive and impactful paid ad campaigns.
Utilize a data-driven approach to iterate on designs, leveraging ad performance metrics to optimize creatives for improved CTR, ROAS, and engagement.
Stay abreast of industry trends in ad design, e-commerce visual styles, and digital marketing to pitch innovative creative concepts.

📝 Enhancement Note: This role is positioned within the Marketing Operations and Creative Operations spectrum, emphasizing the application of design skills within a performance marketing framework. The focus on "conversion mindset" and "data-driven iteration" highlights a need for operational efficiency and measurable impact in design output, which is crucial for a GTM strategy.

📈 Primary Responsibilities

Ad Creative Design: Develop static and animated ad creatives for platforms such as Meta (Facebook/Instagram), Google Display Network, and YouTube thumbnails, with a strong emphasis on hooks, calls-to-action (CTAs), and effective product presentation to drive conversions.
Landing Page Asset Creation: Design essential graphics, headers, icons, and illustrations to support high-converting sales funnels and landing pages, working from UX wireframes and collaborating with funnel strategists and copywriters.
Brand Consistency & Adaptation: Maintain and elevate brand identity by designing within established brand guidelines while also introducing fresh, creative concepts, and adapting designs for various digital placements and formats (desktop, mobile, stories, reels).
Data-Driven Design Iteration: Analyze ad performance data to inform design tweaks and conduct A/B testing on graphic concepts to identify and implement top-performing visual strategies, directly impacting campaign ROI.
Design Innovation & Trend Awareness: Proactively research and stay updated on current ad design trends, top-performing visual formats, meme marketing, typography, and e-commerce visual styles to inform creative pitches and campaign execution.
Cross-Functional Collaboration: Work seamlessly with video editors, funnel designers, and media buyers to ensure a cohesive campaign narrative and visual output, facilitating smooth asset handoffs using tools like Figma, Canva, or Adobe Suite.
Asset Management: Maintain organized asset libraries, ensuring clean version control and efficient storage in shared folders to support rapid campaign deployment.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the operational aspects of digital advertising, not just aesthetic creation. The emphasis on "data-driven iteration" and "collaboration with media buyers" suggests that this role requires a strategic mindset focused on measurable campaign success and efficient workflow management within a GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Digital Media, Marketing, or a related field is beneficial. Emphasis is placed on demonstrable skills and portfolio quality over formal education.

Experience: A minimum of 3 years of experience as a Graphic Designer is required, with a preference for candidates with specific experience in e-commerce or performance marketing environments.

Required Skills:

Graphic Design Proficiency: Strong command of design principles, including typography, layout, color theory, and composition.
eCommerce Creative Expertise: Proven ability to design high-converting ad creatives and digital assets specifically for e-commerce and Direct-to-Consumer (DTC) brands.
Design Software Proficiency: High proficiency in industry-standard design tools such as Figma, Adobe Photoshop, Adobe Illustrator, and Canva.
Direct-Response Marketing Understanding: Solid grasp of direct-response marketing principles, including effective use of hooks, CTA hierarchy, and conversion-focused design strategies.
Performance Mindset: Ability to balance aesthetic appeal with performance goals, understanding how design choices impact key metrics.
Communication Skills: Clear and concise English communication (written and verbal) is essential for effective remote collaboration and asynchronous work.
Organizational Skills: Highly organized with the capacity to manage multiple fast-paced projects simultaneously and maintain meticulous attention to detail.
Independent Work Ethic: Comfort and proven ability to work independently and manage tasks effectively in a remote-first environment.

Preferred Skills:

Motion Graphics/Animation: Familiarity with motion graphics, GIF creation, or designing animated elements for ad creatives.
A/B Testing & Analytics: Basic knowledge of A/B testing methodologies and ad analytics, with an understanding of performance metrics like Click-Through Rate (CTR) and Return on Ad Spend (ROAS).
Landing Page Design: Exposure to or experience with landing page design principles and funnel layout thinking.
Video Thumbnail Design: Experience designing eye-catching thumbnails for video ad platforms like YouTube.
Agency/Performance Marketing Background: Prior experience working within a digital marketing agency or a performance marketing team.

📝 Enhancement Note: The requirements highlight a blend of creative talent and analytical thinking, crucial for operations roles focused on marketing effectiveness. The emphasis on specific tools like Figma and Canva, alongside an understanding of performance metrics, signals the need for practical, results-oriented design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

High-Converting Creatives: Showcase a minimum of 3-5 distinct case studies or examples of ad creatives (static and/or animated) that demonstrably drove high conversion rates, strong CTR, or excellent ROAS for e-commerce or DTC clients.
Performance Metrics: For each relevant portfolio piece, clearly articulate the design's contribution to specific performance improvements. Quantify results where possible (e.g., "Increased CTR by X%", "Achieved Y ROAS").
Design Process Explanation: Provide a brief explanation of your design process for key projects, detailing how you approached client briefs, incorporated feedback, and iterated based on performance data.
Tool Proficiency Demonstration: Include examples that clearly utilize Figma, Photoshop, Illustrator, or Canva, demonstrating mastery of these tools for efficient asset creation and delivery.

Process Documentation:

Workflow Clarity: Be prepared to discuss your typical workflow for creating ad creatives, from brief to final asset delivery, including any templating or systemization you employ to maintain efficiency.
Collaboration Protocols: Demonstrate an understanding of how to collaborate with cross-functional teams, including how you manage asset handoffs, incorporate feedback from media buyers, and contribute to campaign strategy discussions.
Asset Organization: Be ready to explain your methods for organizing and versioning design assets to ensure clarity and ease of use for campaign implementation teams.

📝 Enhancement Note: A strong portfolio is paramount for this role, acting as the primary evidence of the candidate's ability to deliver "performance-driven" design. The expectation is not just visually appealing work, but work that has a quantifiable impact, reflecting an operational understanding of marketing campaign success metrics.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Graphic Designer with 3+ years of experience in the Philippines' digital marketing sector, the estimated salary range is PHP 40,000 - PHP 70,000 per month. This estimate considers the company's remote-first nature and the specialized skill set in performance creative design.

Benefits:

Fully Remote Work: Enjoy the flexibility and autonomy of working from any location.
Impactful Voice: Play a significant role in shaping media strategies and directly contributing to client success and business growth.
Growth Opportunities: Access to a fast-paced environment that fosters rapid career advancement and skill development.
Continuous Learning: Support for professional growth through access to the latest courses, certifications, and learning resources relevant to digital marketing and design.
Competitive Compensation: Receive a competitive salary package, potentially augmented by performance-based bonuses tied to campaign success.
Vibrant Culture: Become part of a supportive, collaborative team of ambitious professionals.
Client Impact: Opportunity to work with high-profile clients and deliver tangible business impact through innovative media strategies.

Working Hours: The role is full-time, typically requiring around 40 hours per week. Given the remote and globally diverse team structure, there's an expectation of flexibility and asynchronous communication, but core availability during common business hours for collaboration might be necessary.

📝 Enhancement Note: The salary range is an estimation based on typical market rates in the Philippines for this role and experience level, adjusted for the remote work context. The benefits emphasize professional development and impact, aligning with the growth-oriented nature of a digital marketing agency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Advertising, with a specialization in eCommerce and Direct-to-Consumer (DTC) brands. LDX Digital focuses on creating advertising campaigns that deliver measurable results.

Company Size: While exact numbers aren't provided, the description suggests a growing, dynamic agency, likely with a lean and agile team structure, typical of modern digital marketing firms. This implies opportunities for significant individual impact.

Founded: The founding date is not specified, but the description points to a company that is "cutting-edge" and "innovative," suggesting a relatively modern operational approach.

Team Structure:

Remote & Global: The team is fully remote and globally diverse, fostering a culture of independence and cross-cultural collaboration.
Cross-Functional: Designers work closely with video editors, copywriters, media buyers, and funnel strategists, requiring strong collaboration and communication skills.
Performance-Oriented: The overarching culture is driven by performance, data, and achieving exceptional results for clients, which influences all team functions, including design.

Methodology:

Performance-Driven: All activities are geared towards achieving measurable outcomes, such as high CTR, ROAS, and conversion rates.
Data-Informed Design: Design decisions are influenced by ad performance data and A/B testing results.
Agile Campaign Development: The agency likely operates with a degree of agility, allowing for rapid iteration and adaptation of creative assets based on campaign feedback and market trends.
Collaborative Brainstorming: Creative concepts are developed through team brainstorming sessions, encouraging shared ideation and innovation.

Company Website: lxdigital.io

📝 Enhancement Note: The company culture is centered around performance, data, and remote collaboration. For a graphic designer, this means being comfortable with data analysis, rapid iteration, and working effectively with teams that might not share a physical workspace. The emphasis on "cutting-edge" and "innovation" suggests an environment that values forward-thinking design solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires foundational design skills coupled with specialized knowledge in performance marketing creatives and an understanding of conversion-driven design principles. The scope includes creating assets for paid advertising campaigns and landing pages across multiple digital platforms.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or Head of Marketing within LDX Digital. They will work closely with media buyers and funnel strategists, providing design support for their campaigns and strategies.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of paid advertising campaigns. By creating visually compelling and conversion-optimized creatives, they contribute significantly to client acquisition, revenue generation, and overall campaign ROI. Their ability to interpret performance data and iterate on designs makes them a critical component of the GTM operations.

Growth Opportunities:

Specialization in Performance Creatives: Develop deep expertise in designing for various ad platforms (Meta, Google, TikTok) and understanding the nuances of conversion optimization for different campaign objectives.
Motion Graphics & Animation Skills: Gain experience and develop skills in motion graphics and animation, which are increasingly important for engaging ad creatives.
Landing Page & Funnel Design: Expand expertise into broader areas of conversion rate optimization (CRO) by contributing to landing page and sales funnel design.
Creative Leadership: Potential to move into senior designer roles, lead creative projects, or even transition into art direction or creative strategy roles as experience grows within the agency.
Industry Certifications & Training: Access to company-sponsored learning opportunities to stay current with design trends, software, and performance marketing best practices.

📝 Enhancement Note: This role offers a clear path for a designer to specialize in a high-demand area of digital marketing. The growth opportunities are tied to developing specialized skills that directly impact business revenue, aligning with the core objectives of operations roles in GTM.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is entirely digital and distributed.

Office Location(s): While the company may have a registered address or headquarters, the role itself is location-independent within the Philippines, allowing the employee to work from home or any suitable remote workspace.

Workspace Context:

Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, Zoom, email), project management software, and cloud-based design platforms.
Asynchronous Workflow: Expect a degree of asynchronous work, requiring clear documentation, organized communication, and self-management.
Technology Stack: Access to and proficiency with various digital tools for design, communication, and project management will be essential.
Team Interaction: Opportunities for team interaction will occur through scheduled video calls, team meetings, and collaborative design sessions.

Work Schedule: The position is full-time, likely requiring approximately 40 hours per week. While there's flexibility inherent in remote work, adherence to project deadlines and availability for key collaborative sessions will be important. The global nature of the team may also mean some flexibility is needed to align with different time zones for critical communications.

📝 Enhancement Note: The fully remote nature of this role requires a high degree of self-discipline, proactive communication, and comfort with digital collaboration tools. Candidates should be prepared for an environment where face-to-face interaction is limited and digital communication is paramount for operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

Application Submission: Submit CV and any requested work samples via the application portal.
Survey & Work Samples: Complete a short survey and provide relevant work samples to assess initial qualifications and design aesthetic.
HR Interview: A one-on-one video interview with HR to discuss background, motivation, and cultural fit.
Test Task: A short, practical design test task to evaluate specific skills and approach to a typical work scenario.
Hiring Manager Interview: A final one-on-one video interview with the Hiring Manager to assess technical skills, experience alignment, and strategic thinking related to performance creatives.

Portfolio Review Tips:

Highlight Performance: Ensure your portfolio prominently features e-commerce ad creatives that demonstrate a clear impact on performance metrics (CTR, ROAS, conversions). Quantify results whenever possible.
Showcase Process: For key projects, briefly explain your design process, including how you incorporated client feedback, iterated based on data, and collaborated with other team members.
Tool Proficiency: Select examples that clearly showcase your proficiency with Figma, Photoshop, Illustrator, and Canva.
Variety & Relevance: Include a diverse range of creative examples relevant to performance marketing and e-commerce, demonstrating adaptability across different campaign objectives and visual styles.
Conciseness & Clarity: Organize your portfolio for easy navigation and present your work with clear, concise descriptions.

Challenge Preparation:

Test Task Focus: Anticipate a design task that requires creating ad creatives or landing page elements within a specific timeframe, likely testing your ability to incorporate a brief, brand guidelines, and a conversion-focused objective.
Data Interpretation: Be prepared to discuss how you would interpret performance data to inform design decisions if presented with hypothetical scenario.
Collaboration Scenarios: Think about how you would communicate design choices and handle feedback from non-designers (e.g., media buyers, copywriters) to ensure campaign alignment.

📝 Enhancement Note: The interview process emphasizes practical skills and data-driven results. Candidates should prepare to not only showcase their design talent but also their understanding of how design contributes to business objectives and their ability to work efficiently within a remote, collaborative environment.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and asset delivery. Proficiency is highly valued for its team-based workflow capabilities.
Adobe Creative Suite (Photoshop, Illustrator): Standard tools for graphic design, image editing, and vector creation. Strong skills in these are expected for producing high-quality assets.
Canva: Useful for rapid design iterations, social media graphics, and potentially for client self-service or simpler asset creation.

Analytics & Reporting:

Ad Platform Analytics (Meta Ads Manager, Google Ads): Basic familiarity with understanding performance metrics (CTR, CPC, CPA, ROAS) from these platforms is beneficial for design iteration.
Google Analytics: Understanding how website traffic and conversions are tracked can provide context for landing page design effectiveness.

CRM & Automation:

While direct CRM interaction may not be a primary function, an understanding of how customer data informs marketing campaigns and targeting can indirectly influence design choices.

📝 Enhancement Note: Proficiency in Figma is particularly important given its collaborative and efficient nature, aligning with the operational demands of a fast-paced digital agency. Understanding the output of ad analytics tools is critical for the "data-driven iteration" aspect of the role.

👥 Team Culture & Values

Operations Values:

Performance-Driven: A core value is the relentless pursuit of measurable results and client success through effective advertising.
Data-Informed: Decisions are guided by data and analytics, encouraging a methodical and evidence-based approach to creative development.
Collaboration: Strong emphasis on teamwork and cross-functional cooperation to achieve campaign objectives.
Innovation & Creativity: Valuing fresh ideas and creative solutions that stand out in a crowded digital landscape.
Efficiency & Speed: Operating in a fast-paced environment requires quick turnarounds and efficient workflows without compromising quality.
Remote-First Mindset: Trust, autonomy, and clear communication are key to thriving in a distributed team.

Collaboration Style:

Cross-functional Integration: Designers are expected to work closely with media buyers, copywriters, and video editors, actively participating in campaign strategy discussions.
Feedback-Oriented: A culture of constructive feedback is likely present, encouraging designers to be open to input from various team members to refine creatives.
Knowledge Sharing: Team members are encouraged to share insights, trends, and best practices to foster collective learning and improvement.
Proactive Communication: Given the remote setting, proactive and clear communication is essential for seamless collaboration and project management.

📝 Enhancement Note: The company culture values outcomes and data, expecting designers to contribute strategically to campaign performance. The emphasis on collaboration and proactive communication is vital for a remote team to function effectively and drive GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Iteration Demands: The need to constantly create new, high-performing creatives based on campaign data and evolving trends can be demanding.
Balancing Creativity with Performance: Striking the right balance between aesthetic appeal and conversion-focused design principles requires a unique skill set.
Remote Collaboration Nuances: Effectively collaborating and communicating design intent in a fully remote, potentially asynchronous environment can present challenges.
Staying Ahead of Trends: The digital marketing landscape evolves rapidly, requiring continuous learning to keep up with new platforms, formats, and design techniques.

Learning & Development Opportunities:

Specialized Training: Access to courses and certifications in performance marketing design, motion graphics, and specific design software.
Industry Exposure: Working on diverse e-commerce brands and campaigns provides broad exposure to different market strategies and creative approaches.
Mentorship: Opportunities to learn from experienced creative leads, art directors, and performance marketing specialists within the agency.
Skill Expansion: Potential to develop skills in areas like landing page optimization, basic video editing, or even performance analytics interpretation.

📝 Enhancement Note: This role offers significant opportunities for a designer to become highly specialized in a critical area of digital marketing. The challenges are inherent to a fast-paced, results-driven agency environment, but they are directly linked to valuable skill development and career growth.

💡 Interview Preparation

Strategy Questions:

Performance Creative Philosophy: "Describe your approach to designing ad creatives that are both visually appealing and highly effective at driving conversions for e-commerce brands." Prepare to discuss your understanding of hooks, CTAs, and audience segmentation in design.
Data-Driven Iteration: "How do you use performance data (e.g., CTR, ROAS) to inform your design decisions and iterate on creatives? Can you provide an example?" Be ready to walk through a hypothetical or past experience.
E-commerce Design Trends: "What are the current key design trends in e-commerce performance advertising, and how do you stay updated on them?" Show awareness of platform-specific best practices (e.g., Meta, TikTok) and emerging visual styles.
Collaboration in a Remote Setting: "How do you ensure effective collaboration and clear communication with non-design team members (like media buyers or copywriters) in a remote environment?" Prepare to discuss your preferred communication tools and methods.

Company & Culture Questions:

Understanding LDX Digital: "What do you know about LDX Digital and our focus on performance-driven advertising?" Research the company website and any available materials to demonstrate genuine interest.
Remote Work Experience: "Describe your experience working in a remote-first environment. What strategies do you use to stay productive and engaged?" Highlight your self-management skills and communication practices.
Handling Feedback: "How do you typically receive and incorporate feedback on your designs, especially from stakeholders with different perspectives (e.g., performance marketers)?" Emphasize an open and constructive approach.

Portfolio Presentation Strategy:

Focus on Impact: For each piece, clearly state the objective, your role, and the results achieved. Quantify success metrics whenever possible.
Narrate Your Process: Briefly walk through your thought process for 2-3 key projects, explaining your creative decisions and how they addressed the client's goals.
Tool Demonstration: If applicable, be prepared to share your screen to showcase specific design techniques or file organization within Figma or other tools.
Concise Storytelling: Keep descriptions brief and impactful, allowing the visuals to speak for themselves while you provide necessary context.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, a strategic understanding of performance marketing, and strong remote work capabilities. Be ready to articulate how your design skills directly contribute to business outcomes and how you operate within a collaborative, data-driven team.

📌 Application Steps

To apply for this Graphic Designer position:

Click the "Apply" button on the job listing and submit your CV.
Portfolio Customization: Ensure your submitted portfolio specifically highlights your experience with e-commerce ad creatives and performance marketing. Select your strongest, most relevant pieces that demonstrate conversion-focused design.
Resume Optimization: Tailor your resume to include keywords from the job description, such as "eCommerce," "performance creatives," "Figma," "direct-response marketing," and "data-driven." Quantify achievements wherever possible.
Interview Preparation: Practice articulating your design process, your understanding of performance metrics, and how you collaborate in a remote setting. Prepare to discuss your portfolio with confidence.
Company Research: Familiarize yourself with LDX Digital's services, client focus (e-commerce/DTC), and overall mission to align your responses with their company culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer