Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Village Roadshow

Location: Gold Coast, Queensland, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is centered on creating compelling visual assets for marketing and sales initiatives across a portfolio of iconic theme parks, directly impacting ticket sales and admissions.

• The Graphic Designer will be responsible for the end-to-end design process, from initial concept development and digital asset creation to final artwork preparation for both digital and print platforms.

• Collaboration is a key aspect, requiring close work with Creative Directors, Art Directors, and the broader Marketing & Sales team in a fast-paced, dynamic studio environment.

• The position involves supporting daily studio operations, including liaising with IT for technical issues and maintaining organized digital archives of completed projects.

📝 Enhancement Note: While the role is primarily Graphic Design, the context of supporting Marketing & Sales and driving ticket sales indicates a strong Go-To-Market (GTM) operational focus. The emphasis on artwork production workflows and quality standards also suggests alignment with operational excellence in creative output.

📈 Primary Responsibilities

• Design and develop visually engaging artwork for a variety of digital platforms, including websites, video content, digital display advertising, and eDMs, ensuring brand consistency and campaign effectiveness.

• Construct initial thumbnail designs and creative concepts to facilitate approval and further development by senior creative staff.

• Meticulously proof printer pre-press artwork and manage the approval process in collaboration with the Creative Director and Art Directors, ensuring all technical specifications are met.

• Prepare, check, and collect final artwork files in strict accordance with Art Studio procedures and established quality standards, ensuring readiness for production.

• Provide hands-on assistance during photoshoots and filming, including essential image processing and color correction to maintain visual integrity and brand aesthetics.

• Contribute creative input and conduct research to support ongoing advertising and branding initiatives, staying abreast of industry trends and competitor activities.

• Maintain accurate archiving and cataloging of all completed design jobs, ensuring efficient retrieval and organization of creative assets for future reference.

• Support day-to-day studio operations, including troubleshooting system or hardware issues by liaising with the IT department as needed.

• Actively participate in meetings, manage supplier interactions, and engage in broader Art Studio activities to foster a collaborative and productive creative environment.

• Adhere to all safety protocols and work responsibly to ensure the well-being of oneself, team members, and partners.

📝 Enhancement Note: The responsibilities highlight a need for process adherence and quality control, crucial for operations roles. Tasks like "preparing, checking, and collecting final artwork in line with Art Studio procedures and quality standards" and "maintaining accurate archiving and cataloguing of completed jobs" are direct operational functions within a creative department.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related field is highly recommended, demonstrating a foundational understanding of design principles and practices.

Experience: Proven experience working in a graphic design role or a studio environment is essential, with a preference for candidates demonstrating 2-5 years of practical application. This experience should highlight exposure to fast-paced, deadline-driven creative workflows.

Required Skills:

• Proven experience working in a graphic design or studio environment, successfully delivering creative projects.

• Strong proficiency across the Adobe Creative Cloud suite, with a particular emphasis on InDesign, Illustrator, Photoshop, and Acrobat.

• A solid understanding of artwork production workflows, including print specifications, digital asset requirements, and approval processes.

• Exceptional attention to detail, with a demonstrated commitment to delivering high-quality, error-free creative output.

• The ability to remain effective and productive when juggling multiple tasks, managing competing priorities, and learning new tools or processes quickly.

• Clear and concise visual and verbal communication skills, enabling effective collaboration and presentation of design concepts.

• A proactive approach to work, with a demonstrated willingness to contribute ideas, suggest improvements, and actively participate in process enhancement.

Preferred Skills:

• Experience in asset management and digital archiving systems.

• Familiarity with project management tools used in creative operations.

• Basic understanding of video editing software or motion graphics principles.

• Experience working within the entertainment or theme park industry, understanding its unique branding and marketing demands.

• Knowledge of web design principles and UI/UX best practices.

📝 Enhancement Note: The emphasis on "artwork production workflows and approval processes," "attention to detail and pride in delivering high quality creative," and a "proactive approach with a willingness to... improve processes" strongly suggests that candidates with a background in operational efficiency within creative departments will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects that demonstrate proficiency across various media, including digital (websites, social media, eDMs) and print (billboards, brochures).

• Highlight specific projects that involved collaboration with marketing or sales teams, illustrating an understanding of campaign objectives and target audience engagement.

• Include examples of artwork production workflows, clearly detailing the steps taken from concept to final delivery, including any challenges overcome.

• Present case studies that demonstrate an ability to adhere to brand guidelines and quality standards, showing consistency in execution.

Process Documentation:

• For each portfolio piece, candidates should be prepared to articulate the design process, including initial brief interpretation, concept development, iteration, and final output.

• Be ready to discuss how quality control measures were implemented throughout the design and production phases.

• Demonstrate an understanding of digital asset management and archiving practices, explaining how completed jobs were organized.

• Be prepared to discuss how feedback from stakeholders (e.g., Creative Director, Art Directors) was incorporated into the design process.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the job description's emphasis on "Art Studio procedures and quality standards" and "workflow" implies that a portfolio demonstrating an understanding of these operational aspects will be highly beneficial. Candidates should be prepared to discuss their process and how they ensure quality and efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 2-5 years of experience in the Gold Coast, Queensland, Australia region, the estimated salary range is AUD $60,000 - $85,000 per annum. This estimate accounts for the cost of living in the Gold Coast and the specific responsibilities outlined, including digital and print design, production workflows, and studio support.

Benefits:

• Unlimited free entry to Village Roadshow's theme parks.

• Complimentary park passes to share with family and friends.

• Discounts on food, beverage, and retail across all parks.

• Discounts on animal experiences.

• Exclusive employee deals through the Village Employee Benefits App, covering over 65 major retailers.

• Unique team events and awards to celebrate employee contributions.

• Reward and recognition programs with prizes for outstanding performance.

• Comprehensive wellbeing support, including an on-site team and a 24/7 Employee Assistance Program (EAP).

• Professional development opportunities, including internal training programs aimed at talent growth.

Working Hours: The role is listed as "Full Time Salary" and implies a standard 40-hour work week. While the environment is described as fast-paced, specific flexibility details beyond standard business hours are not provided, suggesting a typical Monday-Friday schedule unless project demands require otherwise.

📝 Enhancement Note: Salary estimation methodology:

1. Location: Gold Coast, Queensland, Australia, identified as a high-cost-of-living area with a strong tourism/entertainment sector.

2. Experience Level: Mid-level (2-5 years) identified by AI.

3. Role: Graphic Designer, typically requiring technical software skills and creative output.

4. Industry Benchmarks: Research conducted on Australian job boards (e.g., Seek, Indeed) for Graphic Designer salaries in Queensland, factoring in the specific responsibilities (digital, print, production, studio support).

5. Company Size/Type: Village Roadshow is a large, well-established entertainment company, suggesting competitive compensation. The range of AUD $60,000 - $85,000 reflects the typical compensation for this profile in the specified region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment & Tourism, specifically theme parks and attractions. This industry is characterized by a high-energy, guest-focused environment that prioritizes creating memorable experiences.

Company Size: Village Roadshow Theme Parks is part of the larger Village Roadshow group, which is a significant player in the Australian entertainment sector. The theme park division itself is large, employing numerous staff across its various properties. This scale suggests structured operational processes and opportunities for specialized roles.

Founded: Village Roadshow has a long history dating back to 1926, with its theme parks division growing significantly over decades. This longevity indicates stability and established operational frameworks.

Team Structure:

• The Graphic Designer will be part of the in-house Art Studio, working closely with a Creative Director and Art Directors.

• This studio likely collaborates extensively with the Marketing & Sales team to support their strategic objectives for ticket sales and admissions.

Methodology:

• The Art Studio likely employs a project-based methodology, managing creative requests from various departments.

• Emphasis will be placed on adhering to established design briefs, brand guidelines, and production workflows to ensure consistency and quality.

• Data-driven decision-making will be evident in the marketing and sales support, where design effectiveness can be measured by campaign performance and ticket sales.

Company Website: https://www.villageroadshow.com.au/

📝 Enhancement Note: The company's focus on "creating joy and memories" implies a culture that values creativity, customer experience, and teamwork. For an operations role like Graphic Designer, this means understanding how design contributes to the guest experience and operational efficiency of marketing campaigns.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It involves hands-on creation and execution with some level of autonomy in managing daily tasks and artwork preparation, but with oversight from senior creative staff.

Reporting Structure: The Graphic Designer will report to the Creative Director and/or Art Directors within the Art Studio. This structure allows for mentorship and guidance while expecting independent contribution.

Operations Impact: The work directly supports the Marketing & Sales teams by creating visual assets that drive ticket sales and admissions. Success in this role contributes to the operational effectiveness of marketing campaigns and the overall revenue generation of the theme park portfolio.

Growth Opportunities:

• Specialization: Potential to develop deeper expertise in specific design areas (e.g., digital advertising, video content creation, print production management) within the Art Studio.

• Process Improvement: Opportunity to contribute to refining studio workflows, improving efficiency, and implementing best practices in asset management and production.

• Project Leadership: As experience grows, there may be opportunities to take on more complex projects or lead smaller design initiatives.

• Cross-Functional Exposure: Gaining a broader understanding of marketing strategy, sales objectives, and guest experience management within the theme park operations.

• Internal Training: Access to professional development opportunities and internal training programs to enhance design skills and operational knowledge.

📝 Enhancement Note: The "professional development opportunities with internal training, we love to grow our talent!" benefit directly supports career growth. For operations, this could translate into training on new design software, project management methodologies, or even basic marketing operations principles.

🌐 Work Environment

Office Type: The role is based at Movie World, Oxenford, on the Gold Coast. This implies working within a theme park environment, which is typically vibrant, energetic, and fast-paced. The "Art Studio" setting suggests a dedicated creative workspace within this larger entertainment complex.

Office Location(s): Movie World, Oxenford, Gold Coast, Queensland, Australia. This location is accessible within the Gold Coast region.

Workspace Context:

• The Art Studio is likely a collaborative space where designers work closely together and with their reporting managers.

• Access to necessary design hardware and software (Adobe Creative Cloud) is expected.

• The environment will be dynamic, influenced by the needs of ongoing marketing campaigns, seasonal events, and new park attractions.

• Opportunities for interaction with other departments, particularly Marketing & Sales, will be frequent.

Work Schedule: The position is full-time, indicating a standard 40-hour work week. Given the nature of theme park operations and marketing campaigns, there may be occasional requirements to work outside standard hours, especially during peak seasons or critical campaign launches, though this is not explicitly stated.

📝 Enhancement Note: The "fast paced creative" environment mentioned in the role summary suggests that the workspace is designed for quick turnarounds and dynamic project management, a common characteristic of operational creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of resume and a portfolio showcasing relevant design work.

• Screening: A brief review of applications and portfolios to assess suitability for the role.

• First Interview: Likely with the Creative Director or Art Director to discuss experience, design philosophy, and technical skills. Portfolio walkthroughs will be critical here.

• Skills Assessment/Challenge: Potentially a practical design exercise or a case study related to theme park marketing to evaluate problem-solving skills and creative application under pressure.

• Final Interview: May involve meeting with broader marketing or operations leadership to assess cultural fit and overall strategic alignment.

Portfolio Review Tips:

• Showcase Variety: Include a mix of digital and print projects that align with the responsibilities outlined (e.g., digital ads, eDMs, concept art, print collateral).

• Detail Your Process: For each project, briefly explain the brief, your role, the design process, the tools used, and the outcome. Highlight how you met specific objectives (e.g., driving engagement, adhering to production standards).

• Highlight Collaboration: If possible, include projects where you collaborated with marketing or sales teams, demonstrating your ability to work within a larger operational framework.

• Quality Over Quantity: Ensure all presented work is of high quality and error-free, reflecting your attention to detail.

• Tailor to the Role: Emphasize projects that demonstrate your ability to create "bold, eye-catching design" and your understanding of "artwork production workflows."

Challenge Preparation:

• Be prepared for a design challenge that might involve creating artwork for a specific theme park campaign or developing creative concepts under a time constraint.

• Practice articulating your design rationale clearly and concisely, explaining how your creative choices support marketing objectives and operational efficiency.

• Familiarize yourself with the Village Roadshow Theme Parks' existing branding and marketing materials to understand their style and target audience.

📝 Enhancement Note: For this role, the "operations" aspect of the portfolio review will focus on how well a candidate understands and executes within established creative workflows, adheres to quality standards, and can manage projects efficiently from concept to final delivery.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential proficiency is required, specifically:

  • Adobe InDesign: For layout design, brochures, flyers, and print collateral.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, digital assets, and web graphics.
  • Adobe Acrobat: For PDF creation, editing, and pre-press checks.

• Digital Asset Management Systems: Familiarity is preferred for maintaining organized archives and ensuring efficient retrieval of creative assets.

• Project Management Tools: Experience with tools like Asana, Trello, or Jira may be beneficial for managing project timelines and task assignments within the studio.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this role, as it's focused on creative output rather than sales operations or lead management. However, understanding how marketing automation platforms use creative assets (e.g., eDMs) would be beneficial.

📝 Enhancement Note: The strong emphasis on Adobe Creative Cloud and "artwork production workflows" indicates that technical proficiency in these specific creative tools and understanding their operational integration into production pipelines is paramount.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce "bold, eye-catching design" and bring "creative ideas to life."

• Quality & Excellence: A commitment to "high quality creative" and adherence to "quality standards" in all artwork.

• Collaboration & Teamwork: Working closely with "Creative Director and Art Directors," and supporting the "Marketing & Sales team," indicating a highly collaborative environment.

• Efficiency & Process Adherence: Following "Art Studio procedures and quality standards," and supporting "day to day studio operations" suggests a value placed on structured and efficient workflows.

• Proactiveness & Ownership: Encouraging a "proactive approach with a willingness to contribute ideas and improve processes" and taking "accountability, reliability and ownership of your work."

Collaboration Style:

• Highly collaborative, working within an "in house Art Studio" and closely with other creative leads and marketing teams.

• Expectation of clear communication (visual and verbal) to share ideas and feedback effectively.

• The environment supports "fast paced creative," implying a need for agile collaboration and quick decision-making.

• Team events and a supportive environment suggest a culture that values camaraderie and mutual support.

📝 Enhancement Note: The company's stated purpose, "create joy and memories that last a lifetime," underpins a culture that is guest-centric and experience-driven. For operations, this translates to ensuring that all creative output effectively serves the guest experience and marketing objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Juggling multiple design projects simultaneously with tight deadlines, requiring strong time management and organizational skills.

• Diverse Creative Demands: Adapting design style and execution to suit a variety of platforms and campaign objectives across different theme park brands.

• Maintaining Brand Consistency: Ensuring all creative output aligns with established brand guidelines while still being innovative and engaging.

• Technical Troubleshooting: Supporting studio operations may involve dealing with occasional IT or hardware issues, requiring basic problem-solving skills.

Learning & Development Opportunities:

• Skill Enhancement: Deepen expertise in specific Adobe Creative Cloud applications or explore new design software and techniques.

• Industry Trends: Stay current with graphic design trends, digital marketing best practices, and the evolving landscape of the entertainment and tourism industry.

• Operational Process Improvement: Contribute to the optimization of Art Studio workflows, documentation, and asset management, enhancing efficiency.

• Cross-Departmental Understanding: Gain insights into marketing strategy, sales operations, and guest experience management within a large theme park organization.

📝 Enhancement Note: The challenge of a "fast paced creative" environment directly relates to operational efficiency. Successfully navigating this requires strong process management and the ability to prioritize tasks effectively, skills that are highly valued in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design from initial concept to final production-ready artwork, particularly for digital advertising campaigns." (Focus on workflow, quality checks, and stakeholder approvals.)

• "How do you ensure brand consistency across multiple design projects and platforms for different brands within a portfolio like Village Roadshow Theme Parks?" (Highlight adherence to guidelines and brand operationalization.)

Company & Culture Questions:

• "What excites you about working for Village Roadshow Theme Parks, and how do you see your design skills contributing to our mission of creating joy and memories?" (Show enthusiasm for the brand and understanding of its operational purpose.)

• "How do you approach receiving and incorporating feedback from Art Directors or marketing stakeholders on your designs?" (Illustrate collaborative and adaptive work style.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the brief, your creative process, the operational steps taken (e.g., production checks, approvals), and the quantifiable or qualitative results.

• Highlight Operational Elements: Emphasize projects where you demonstrated strong attention to detail, adhered to production workflows, and managed assets efficiently.

• Showcase Versatility: Present a range of work that demonstrates your ability to meet diverse creative needs, from bold campaign visuals to precise digital assets.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific Adobe Creative Cloud tools and any other relevant design software or systems.

📝 Enhancement Note: Interview preparation should strongly emphasize how the candidate's design skills translate into efficient, high-quality operational output that supports marketing and sales objectives. Demonstrating an understanding of process and workflow will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided careers page link.

• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing digital advertising, eDMs, and print collateral relevant to a theme park or entertainment context. Ensure it highlights your ability to work with "bold, eye catching design" and your understanding of production workflows.

• Resume Optimization: Tailor your resume to emphasize your proficiency in Adobe Creative Cloud, your experience in studio environments, and your ability to manage multiple tasks with attention to detail. Use keywords from the job description such as "artwork production," "quality standards," and "collaboration."

• Prepare Your Narrative: Be ready to discuss your design process, how you ensure quality and adhere to procedures, and your experience with asset archiving during the interview stage. Practice articulating your contributions to marketing and sales objectives.

• Company Research: Familiarize yourself with Village Roadshow Theme Parks' current marketing campaigns, their brand identity across different parks (Movie World, Sea World, etc.), and their overall mission to understand their operational context and creative needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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