Web & Marketing Designer

📍 Job Overview

Job Title: Senior Digital Marketing Account Manager

Company: Rocket Media

Location: Gilbert, Arizona (Hybrid)

Job Type: Full Time

Category: Account Management / Digital Marketing Operations

Date Posted: April 2, 2026

Experience Level: Experienced (3-5 years)

Remote Status: Hybrid (2-3 days in office per month minimum)

🚀 Role Summary

• Drive strategic digital marketing initiatives for home service clients, focusing on paid, earned, and owned media channels.

• Cultivate strong client relationships by acting as the primary point of contact, understanding their business objectives, and proactively identifying growth opportunities.

• Collaborate cross-functionally with internal digital departments (Paid Search, Content, SEO) to ensure seamless strategy execution and goal achievement.

• Develop and present comprehensive digital marketing strategies, scope of work documents, annual business reviews, and performance reports to key stakeholders.

• Leverage data from Google Ads, Google Analytics 4, Meta Ads, and other platforms to inform strategy, track performance, and provide actionable insights.

📝 Enhancement Note: While the title is "Web & Marketing Designer" in the raw input, the detailed description clearly indicates a "Senior Digital Marketing Account Manager" role. The enhancements will focus on the account management and strategic digital marketing aspects, aligning with the provided responsibilities and requirements. The term "Operations" is integrated into the category to reflect the operational execution and strategic management components of this client-facing role within a marketing agency context.

📈 Primary Responsibilities

• Proactively recommend and develop comprehensive digital marketing strategies tailored to improve clients' overall marketing efforts across paid, earned, and owned digital media.

• Oversee and manage the execution of digital marketing strategies, collaborating closely with specialized internal teams (e.g., Paid Search, Content, SEO) to ensure alignment with client goals.

• Serve as the primary point of contact for clients, managing day-to-day relationships, leading client presentations, and ensuring clear, consistent communication.

• Develop and present annual business reviews (ABRs) and other strategic reports to key stakeholders, demonstrating a deep understanding of client business dynamics and performance data.

• Craft detailed scopes of work (SOWs), manage project timelines and budgets, and effectively communicate project status and outcomes to both clients and internal teams.

• Identify and surface new business opportunities, pitch fresh campaigns, and support the sales team with new business development initiatives.

• Leverage expertise in Google Ads, Google Analytics 4, Meta Ads, and other digital marketing platforms to analyze performance, derive insights, and inform strategic recommendations.

• Conduct consultative engagements with clients, understanding their organizational dynamics, challenging assumptions when necessary, and prioritizing mutual long-term success.

• Maintain a high level of technical proficiency with project management and CRM systems, including a strong understanding of how they support client strategy and performance tracking.

📝 Enhancement Note: The original description emphasizes "leading the charge" and "shaping digital strategy," indicating a senior-level account management role that requires strategic thinking and client leadership, rather than just execution. The responsibilities are structured to reflect this strategic and client-centric focus.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 3-5 years of direct experience in client-facing digital marketing roles, with a proven track record of managing client relationships and driving successful digital marketing campaigns.

Required Skills:

• Proven expertise in developing and executing digital marketing strategies across paid search (Google Ads), SEO, content strategy, and social media advertising (Meta Ads).

• Fluent in performance analysis using Google Analytics 4, with the ability to interpret data and translate it into actionable insights and strategic recommendations.

• Strong technical proficiency with project management software (e.g., ClickUp) and CRM systems (e.g., HubSpot).

• Excellent written and verbal communication skills, with the ability to craft compelling client emails, presentations, and reports.

• Demonstrated ability to ask insightful questions, listen effectively, and think strategically two steps ahead of client needs.

• Comfortable managing and analyzing data within spreadsheets, with a preference for organized and color-coded systems.

• Skill in providing constructive feedback and delivering tough messages with kindness and clarity.

• Natural curiosity and a proactive approach to understanding and improving processes and client outcomes.

Preferred Skills:

• Experience with ServiceTitan, HubSpot, or Housecall Pro CRM platforms.

• Familiarity with other digital marketing analytics and reporting tools.

• Experience in the home services industry (HVAC, plumbing, security).

• Demonstrated ability to scope projects, manage budgets, and create detailed scopes of work.

• Experience in sales support and new business development.

📝 Enhancement Note: The raw description highlights specific software experiences (ServiceTitan, HubSpot, Housecall Pro) as a plus, and general proficiency in project management and CRM systems as required. This section clarifies these requirements and categorizes them appropriately. The experience level is derived from the "3-to-5 years of experience" requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of strategic digital marketing campaign planning and execution, showcasing a range of channels and objectives.

• Case studies detailing client success stories, emphasizing problem-solving, strategic recommendations, and measurable ROI achieved through digital marketing efforts.

• Examples of client communication materials, such as presentation decks, quarterly business reviews, or project proposals, highlighting clarity, data visualization, and strategic storytelling.

Process Documentation:

• Workflow design and optimization for client strategy development, including how to translate client business goals into actionable digital marketing plans.

• Implementation and automation methods for managing client campaigns across various digital channels, ensuring efficient execution and resource allocation.

• Measurement and performance analysis frameworks, detailing how key performance indicators (KPIs) are tracked, reported, and used to inform ongoing strategy adjustments.

• Client relationship management processes, outlining best practices for communication, feedback loops, and proactive engagement to foster client loyalty and retention.

📝 Enhancement Note: Given the emphasis on strategy, planning, reporting, and client management, a portfolio demonstrating these capabilities is crucial. This section outlines typical expectations for such a role in a marketing agency environment, focusing on process and outcome.

💵 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year, depending on experience (DOE).

Benefits:

• Comprehensive medical, dental, and vision coverage.

• 401k employer matching program.

• Flexible work schedule.

• Opportunities for in-office "libations & nourishment" and quarterly team-building events.

• Access to top-of-the-line technology and tools to support work performance.

• A collaborative and supportive work environment with smart, kind colleagues.

Working Hours: Standard full-time hours, with flexibility. The role requires a minimum of 2-3 in-office days per month in Gilbert, AZ, with approximately 10%-20% travel for client meetings and annual business reviews.

📝 Enhancement Note: The salary range ($75K-$90K DOE) was explicitly provided in the raw data. Benefits are listed as provided in the perks section of the job description. Working hours are inferred from "Flexible work schedule" and the hybrid/travel requirements, indicating a standard full-time commitment with some in-office and travel expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency specializing in Home Services (HVAC, plumbing, security, etc.). This focus allows for deep specialization and understanding of the unique challenges and opportunities within this sector, requiring a tailored approach to Go-To-Market strategies and client success.

Company Size: Rocket Media is described as a "Remote-first team with HQ in Gilbert, AZ," suggesting a growing company that values flexibility and a distributed workforce while maintaining a central operational hub. This size typically allows for more direct impact and less bureaucracy.

Founded: While the founding date is not specified, the company's description as a "Rocket fam" and emphasis on "quarterly team-building shenanigans" and "smart, kind humans" points to a culture that prioritizes camaraderie, growth, and a positive employee experience.

Team Structure:

• The Account Management department likely comprises individuals with diverse digital marketing expertise, working collaboratively to serve a portfolio of clients.

• Reporting structure is likely to involve direct reporting to an Account Director or Head of Account Management, with strong dotted-line reporting or collaboration with department leads for Paid Search, SEO, Content, etc.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on performance metrics from Google Analytics 4, Google Ads, and Meta Ads to inform strategy and demonstrate ROI.

• Workflow planning and optimization are key, especially in managing client projects, strategy development, and execution across multiple departments.

• Automation and efficiency practices are likely employed to streamline client reporting, campaign management, and internal processes.

Company Website: rocketmedia.com

📝 Enhancement Note: Inferences about company culture and team structure are based on the "Rocket fam" language, "remote-first" description, and emphasis on collaboration and client success. The industry focus on home services is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Digital Marketing Account Manager," indicating an experienced professional who is beyond entry-level and possesses a solid understanding of digital marketing strategy, client management, and cross-functional team leadership. It requires a proactive approach, strategic thinking, and the ability to operate with a degree of autonomy.

Reporting Structure: The Senior Digital Marketing Account Manager will likely report to an Account Director or a similar leadership role within the Account Management department. They will work closely with various digital specialists (Paid Search, SEO, Content, etc.) and potentially project managers, acting as a key liaison between these teams and the client.

Operations Impact: The role has a direct impact on client revenue and business growth by developing and executing effective digital marketing strategies. Success in this position contributes significantly to client retention, account expansion, and the overall reputation of Rocket Media as a results-driven agency. The ability to "spot opportunities" and support new business development further amplifies this impact.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specific digital marketing channels, advanced analytics, and strategic account planning through hands-on experience and potentially specialized training or certifications.

• Leadership Development: Potential to advance into roles such as Account Director, Head of Account Management, or Client Strategy Lead, managing larger accounts or teams.

• Cross-Functional Expertise: Exposure to various facets of digital marketing operations within the agency, fostering a holistic understanding of GTM strategies and client service delivery.

📝 Enhancement Note: The "Senior" title and the responsibilities outlined (strategy creation, client leadership, cross-functional management) suggest significant growth potential within the agency's client services or strategy departments.

🌐 Work Environment

Office Type: Hybrid model with a "Remote-first team with HQ in Gilbert, AZ." This indicates a flexible work environment where employees can work remotely but are expected to come into the office for specific meetings, collaboration sessions, and team events.

Office Location(s): The primary headquarters are in Gilbert, Arizona. The hybrid nature means employees are expected to be in the office 2-3 times per month minimum, with potential for additional travel to client sites (10%-20% of the time). This setup offers a balance between remote flexibility and in-person collaboration.

Workspace Context:

• The workspace is designed to foster collaboration, with in-office days likely dedicated to team meetings, client strategy sessions, and brainstorming.

• Top-of-the-line tech and tools are provided, ensuring that both remote and in-office employees have the necessary resources for effective campaign management and client communication.

• Opportunities for interaction with operations professionals and other team members are facilitated through designated in-office days and virtual communication channels.

Work Schedule: A flexible work schedule is offered, allowing employees to manage their time effectively while ensuring client needs and team collaboration are met. This flexibility is balanced with the requirement for in-office presence and potential travel.

📝 Enhancement Note: The "hybrid" and "remote-first" descriptions, coupled with the specific mention of in-office days and travel, inform this section. The emphasis on "top-of-the-line tech" is also noted.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and potentially a brief introductory call to assess basic qualifications and cultural fit.

• Skills Assessment: This may involve a practical exercise or a deeper dive into your experience with digital marketing strategy, client management scenarios, and data analysis. Expect questions related to Google Ads, GA4, and SEO best practices.

• Portfolio Review: A dedicated session to walk through your selected case studies and examples, demonstrating your strategic thinking, execution capabilities, and client communication style. Be prepared to discuss your role, the challenges faced, the strategies implemented, and the measurable results.

• Team/Cultural Fit Interview: An opportunity to meet with potential colleagues and hiring managers to assess alignment with Rocket Media's values and team dynamics. Questions will likely focus on collaboration, problem-solving, and communication style.

• Final Interview: Potentially with senior leadership to discuss overall fit, career aspirations, and final alignment with the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong case studies that best represent your experience in digital marketing strategy, client management, and driving measurable results, ideally for clients in similar industries.

• Focus on Impact: For each case study, clearly articulate the client's challenge, your strategic approach, the specific tactics implemented, your role in execution (even if not hands-on), and the quantifiable outcomes (e.g., lead generation increases, ROI improvements, conversion rate optimization).

• Highlight Process: Be ready to discuss your process for strategy development, client communication, data analysis, and reporting. Emphasize how you use data to inform decisions and adapt strategies.

• Showcase Communication: Prepare to present your work as if you were presenting to a client. Demonstrate clear, concise, and engaging communication, highlighting your ability to tell a story with data and articulate complex concepts simply.

• Address Collaboration: Be prepared to discuss how you collaborated with internal teams and clients to achieve shared goals.

Challenge Preparation:

• Scenario-Based Questions: Anticipate questions asking how you would handle specific client situations, such as a campaign underperforming, a client requesting a strategy outside best practices, or a new business opportunity.

• Strategy Development Exercise: You might be asked to outline a digital marketing strategy for a hypothetical client or a specific business objective. Focus on a structured approach: understanding goals, target audience, channel selection, KPIs, and measurement.

• Data Interpretation: Prepare to analyze a set of performance data (e.g., from Google Analytics or Google Ads) and explain what it means and what actions you would take.

📝 Enhancement Note: The job description's emphasis on "relationship people," "not speed dating," and the mention of "meme in your application" suggests a thorough but personable hiring process. The portfolio and interview tips are tailored to highlight the strategic and client-facing aspects of this role.

🛠 Tools & Technology Stack

Primary Tools:

• Google Ads: Essential for managing and optimizing paid search campaigns. Proficiency in campaign setup, bidding strategies, keyword research, and performance analysis is critical.

• Google Analytics 4 (GA4): Core for tracking website traffic, user behavior, conversions, and campaign performance. Expertise in setting up events, audiences, and generating insightful reports is expected.

• Meta Ads (Facebook/Instagram Ads): Required for managing paid social media campaigns, including audience targeting, ad creative optimization, and performance tracking.

• Project Management Software: Proficiency with tools like ClickUp (mentioned in the description) or similar platforms (e.g., Asana, Trello) for managing tasks, timelines, and team workflows.

• CRM Systems: Experience with CRM platforms such as HubSpot (mentioned as a plus) or ServiceTitan/Housecall Pro (also mentioned as a plus) for client management, sales support, and data tracking.

Analytics & Reporting:

• Google Analytics 4: As mentioned, critical for comprehensive website and campaign analytics.

• Google Data Studio (Looker Studio) / Tableau: Likely used for creating dynamic dashboards and client-facing reports that visualize key performance indicators.

• Spreadsheets (Excel/Google Sheets): Necessary for data manipulation, analysis, and creating custom reports, with a preference for color-coding and organized data structures.

CRM & Automation:

• HubSpot / ServiceTitan / Housecall Pro: These are key CRM platforms that may be used for managing client interactions, sales pipelines, and marketing automation. Understanding how to leverage these for account management is beneficial.

• Email Marketing Platforms: Familiarity with platforms integrated with CRMs for client communication and campaign execution.

• Integration Tools: Awareness of how different marketing and CRM tools integrate to provide a unified view of client data and campaign performance.

📝 Enhancement Note: The raw description explicitly mentions Google Ads, Google Analytics 4, Meta Ads, ServiceTitan, HubSpot, and Housecall Pro. This section expands on their likely usage within the role and adds related tools common in digital marketing operations.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A deep commitment to client success, acting as a trusted advisor and partner to help them achieve their business objectives.

• Data-Driven Excellence: Valuing performance data and analytics to inform strategy, measure results, and drive continuous improvement in marketing efforts.

• Proactive Innovation: Encouraging a culture of forward-thinking, where team members are empowered to bring new ideas, identify opportunities, and challenge the status quo.

• Collaborative Spirit: Fostering a team environment where open communication, knowledge sharing, and mutual support are prioritized to achieve collective goals.

• Kindness & Cleverness: Embracing a positive and empathetic approach to client interactions and internal relationships, combined with sharp strategic thinking and problem-solving skills.

Collaboration Style:

• Cross-Functional Integration: Account Managers are expected to seamlessly integrate with specialized digital marketing teams, ensuring clear briefs, effective feedback loops, and unified client strategies.

• Process Review & Feedback: A culture that encourages constructive feedback on strategies, campaigns, and processes, with a focus on continuous improvement and learning from both successes and challenges.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings from client work through internal meetings, documentation, or informal discussions.

📝 Enhancement Note: The "Ted Lasso" analogy and descriptions like "smart, kind humans," "client magic," and "relationship people" strongly suggest a culture that values empathy, positive attitudes, and strong interpersonal skills alongside professional competence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Strategy: Effectively managing diverse client expectations and business goals while ensuring adherence to sound digital marketing principles and best practices.

• Navigating Complex Digital Landscapes: Keeping pace with the rapid evolution of digital marketing platforms, algorithms, and consumer behaviors to maintain effective strategies.

• Cross-Team Alignment: Ensuring seamless collaboration and communication across multiple internal departments and external client stakeholders to execute integrated campaigns flawlessly.

• Demonstrating ROI: Clearly articulating and proving the value of digital marketing investments to clients, especially in industries with longer sales cycles or less direct attribution.

Learning & Development Opportunities:

• Advanced Digital Marketing Certifications: Opportunities to pursue certifications in Google Ads, Google Analytics, Meta Ads, or other specialized marketing platforms.

• Industry Conferences & Workshops: Access to industry events and training sessions to stay abreast of the latest trends, tools, and strategies in digital marketing and account management.

• Mentorship & Leadership Programs: Potential for mentorship from senior leaders and opportunities to develop leadership skills through managing client relationships and contributing to team strategy.

• Exposure to Diverse Client Verticals: Gaining broad experience across various home service industries, deepening understanding of market dynamics and strategic application.

📝 Enhancement Note: Challenges are inferred from the nature of a senior account management role in a fast-paced agency environment, focusing on strategic execution, client relations, and industry dynamics. Growth opportunities are aligned with typical career progression in digital marketing and account management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a digital marketing strategy from scratch for a client. What was your process, what were the key components, and what were the results?" (Focus on structured approach, data utilization, and outcome articulation.)

• "How do you handle a situation where a client is resistant to your strategic recommendations? Provide an example of how you've challenged a client constructively." (Emphasize consultative approach, data-backed arguments, and client relationship management.)

Company & Culture Questions:

• "What attracts you to Rocket Media and our focus on the home services industry?" (Show research into the company and genuine interest in the niche.)

• "How do you approach collaboration with internal teams like Paid Search or SEO specialists to ensure client goals are met?" (Highlight teamwork, communication skills, and understanding of cross-functional dynamics.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your case studies as narratives, clearly outlining the client's challenge, your strategic solution, the execution steps, and the impactful results. Use visuals to support your points.

• Quantify Everything: For each case study, focus on presenting clear, measurable outcomes (e.g., X% increase in leads, Y% decrease in CPA, Z% improvement in conversion rate).

• Demonstrate Strategic Thinking: Explain why you made certain strategic choices, linking them back to client objectives and market insights.

• Be Prepared for Q&A: Anticipate questions about your specific contributions, challenges encountered, and alternative approaches you considered. Practice articulating your responses concisely and confidently.

📝 Enhancement Note: These questions are designed to probe the core competencies mentioned in the job description: strategic thinking, client management, data analysis, collaboration, and communication, with a focus on the specific context of Rocket Media and its industry.

📌 Application Steps

To apply for this Senior Digital Marketing Account Manager position:

• Click the "Apply" button on the careers page and submit your application.

• Portfolio Customization: Carefully select 2-3 of your strongest case studies that highlight your strategic planning, client management, and digital marketing execution capabilities. Tailor your resume to emphasize achievements relevant to Google Ads, GA4, SEO, and client-facing roles.

• Resume Optimization: Ensure your resume clearly outlines your 3-5 years of client-facing digital marketing experience, fluency in key platforms (Google Ads, GA4, Meta Ads), and proficiency with project management and CRM systems. Use keywords from the job description.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to discuss your portfolio in detail and articulate your strategic approach to client challenges.

• Company Research: Thoroughly research Rocket Media, its services, its focus on the home services industry, and its company culture. Prepare thoughtful questions to ask during the interview process.

• Application Bonus: Consider including a relevant meme in your application as requested, demonstrating personality and attention to detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.