Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Lalamove

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing / Creative & Media / Art & Design

Date Posted: April 02, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Support the Marketing Manager in the development and execution of diverse marketing communications materials, ensuring alignment with internal briefs, timelines, and budgets.

• Drive creative concept development for a wide range of assets, including graphic designs, simple animations, key visuals, social media content, email marketing campaigns (EDMs), and website design elements.

• Execute basic image retouching and manipulation to enhance visual assets for marketing initiatives.

• Act as a creative liaison, translating design needs from various functional departments (e.g., Driver Operations, People Team) into compelling creative deliverables.

• Assist the Marketing Manager in overseeing the creative development progress with external agencies and production houses, covering concept development, photo/video shoots, animation content creation, and advertising material installation.

📝 Enhancement Note: This role is a dedicated on-site Graphic Designer position within the Lalamove UK Marketing team. It requires a blend of creative execution, project coordination with external vendors, and cross-functional collaboration to support the company's rapid growth and brand presence in the UK market. The emphasis on "startup spirit" and translating needs from diverse departments indicates a dynamic, fast-paced environment where adaptability and proactive problem-solving are key.

📈 Primary Responsibilities

• Develop and design a variety of marketing collateral, including digital ads, social media graphics, email templates, website banners, and internal communication materials, ensuring brand consistency.

• Create engaging motion graphics and simple animations to enhance marketing campaigns and user experience across digital platforms.

• Conduct thorough image research, retouching, and manipulation to ensure all visual assets are high-quality and on-brand.

• Collaborate closely with the Marketing Manager and other internal stakeholders to understand project requirements, gather feedback, and iterate on designs effectively.

• Manage relationships with external creative agencies and production houses, providing clear briefs, reviewing deliverables, and ensuring projects are completed on time and within budget.

• Maintain and organize a comprehensive library of brand assets, templates, and design files for easy access and reuse.

• Stay abreast of the latest design trends, tools, and best practices in graphic design and digital marketing to continuously improve creative output.

• Contribute to the development of brand guidelines and ensure their consistent application across all marketing materials.

• Support the creation of key visuals and campaign assets for product launches, promotions, and events.

• Assist in the preparation of presentations and reports related to marketing campaign creative performance and design effectiveness.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant project management and stakeholder engagement components. The expectation to "translate requirements from other functions" suggests a need for strong communication and interpretation skills, bridging the gap between technical/operational needs and creative solutions. Managing external agencies implies a level of autonomy and vendor management experience is beneficial.

🎓 Skills & Qualifications

Education: Bachelor Degree or Diploma in Multimedia, Graphic Design, Advertising, or a related field.

Experience: Minimum of 2 years of professional experience in graphic design, multimedia, or advertising, with a strong emphasis on brand and marketing communications material development. Experience in a startup environment or with a production house background is considered a significant advantage.

Required Skills:

• Proficiency in using MAC operating systems.

• Expert-level command of Adobe Creative Suite (CC), including Photoshop, Illustrator, Premiere Pro, and After Effects.

• Strong graphic design fundamentals, including layout, typography, color theory, and visual hierarchy.

• Proven ability to develop creative concepts and translate them into compelling visual assets.

• Experience in image retouching and manipulation.

• Ability to create simple animations and motion graphics.

• Excellent eye for detail and a strong aesthetic sense.

• Good command of the English language, both written and spoken.

• Demonstrated understanding of current design trends.

• Ability to work effectively in a fast-paced, dynamic, and diversified working environment.

Preferred Skills:

• Motion graphic skills beyond basic animation.

• Experience working directly with creative/web agencies and production houses.

• Familiarity with web design principles and UI/UX concepts.

• Experience in a startup or high-growth technology company.

• Basic understanding of marketing principles and campaign execution.

📝 Enhancement Note: The emphasis on Adobe CC, particularly Premiere and After Effects, alongside a "startup spirit" and "local insight in the UK," suggests the ideal candidate is a versatile designer capable of rapid iteration and understanding the nuances of the UK market. The explicit requirement for a portfolio is critical for assessing practical skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2 years of design work, with a strong emphasis on brand and marketing communications materials.

• Specific examples of graphic design, simple animation, and key visual development for various marketing channels (social media, EDM, website).

• Demonstrations of creative concept development and the ability to translate functional requirements into visual assets.

• Proof of proficiency in image retouching and manipulation.

• Examples of work created using Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects).

Process Documentation:

• Ability to document and articulate the design process from brief interpretation to final delivery, including concept generation and iteration stages.

• Experience in managing creative development progress, which may involve informal process tracking and communication with external vendors.

• Understanding of how design processes contribute to achieving marketing objectives and supporting functional department needs.

📝 Enhancement Note: Submitting a portfolio is a mandatory requirement. The portfolio should highlight not just the final design but also the candidate's ability to interpret briefs, develop creative concepts, and execute across various media, demonstrating their understanding of the end-to-end design process within a marketing context.

💵 Compensation & Benefits

Salary Range: Estimated £28,000 - £40,000 per annum.

Benefits:

• Competitive salary package reflecting experience and qualifications.

• Opportunity to be part of a rapidly growing global tech company with a strong presence in Asia and expanding into new markets.

• Dynamic and fast-paced startup environment that encourages innovation and professional growth.

• Collaboration with a diverse, international team.

• Potential exposure to various aspects of marketing and business operations in a logistics technology company.

• Standard UK employment benefits (to be confirmed upon offer).

Working Hours: Typically 40 hours per week, reflecting a standard full-time role. Flexibility may be required on occasion due to project deadlines or campaign launches, common in a startup environment.

📝 Enhancement Note: A salary range of £28,000 - £40,000 is estimated for a Graphic Designer with 2-5 years of experience in London. This estimate is based on industry benchmarks for similar roles in the UK creative and marketing sectors, taking into account the cost of living in London and Lalamove's status as a growing tech company. Specific benefits are not detailed in the original posting, so standard offerings for a full-time role are listed, with the expectation of further clarification during the hiring process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics Technology / On-Demand Delivery Services. Lalamove operates in a highly competitive and rapidly evolving market, leveraging technology to disrupt traditional logistics. This industry context means a focus on efficiency, speed, and customer satisfaction is paramount, influencing design priorities towards clarity and impact.

Company Size: Lalamove is a large, established company with a significant global footprint, having expanded across Asia, Latin America, the Middle East, and Europe. While specific UK team size isn't detailed, the global presence indicates robust operational structures and resources.

Founded: 2013. Lalamove has a history of rapid growth and innovation, demonstrating an entrepreneurial spirit and a commitment to scaling its operations and technology.

Team Structure:

• The Graphic Designer will be part of the Marketing team in London, reporting to the Marketing Manager.

• This role requires close collaboration with other marketing functions, driver operations, and the people team, indicating a cross-functional operational structure.

Methodology:

• Lalamove's approach is characterized by a "startup spirit," implying agility, a willingness to experiment, and a focus on rapid execution to achieve business goals.

• Data-driven decision-making is likely a core component, meaning design work should be aimed at measurable outcomes and impactful communication.

• A strong emphasis on community and connecting drivers with customers suggests design should reflect reliability, ease of use, and trust.

Company Website: https://www.lalamove.com/

📝 Enhancement Note: Lalamove's positioning as a technology-driven logistics provider implies a culture that values innovation, efficiency, and user-centricity. The "startup spirit" within a global company suggests a blend of entrepreneurial drive and structured operational processes. The design role will be crucial in visually communicating these values and supporting market expansion efforts.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level. This role is positioned for a designer with foundational experience (2+ years) who is ready to take on more responsibility in creating marketing assets and managing projects, specifically within the UK market. It's a step up from an entry-level design role, offering exposure to campaign strategy and vendor management.

Reporting Structure: The Graphic Designer reports directly to the Marketing Manager in London. This provides a clear line of reporting and mentorship, with opportunities to learn from experienced marketing professionals.

Operations Impact: The Graphic Designer's work directly impacts Lalamove's brand perception, marketing campaign effectiveness, and customer acquisition/retention efforts in the UK. High-quality, on-brand creative assets are essential for driving engagement, building trust, and supporting the company's growth objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, animation, or specific marketing design disciplines.

• Brand Development: Contribute to evolving the Lalamove brand in the UK market, potentially taking on more strategic branding projects.

• Project Management: Gain experience in managing creative projects end-to-end, including vendor relations and budget oversight.

• Cross-Functional Leadership: Develop a broader understanding of marketing strategy and operational needs, potentially leading design initiatives for specific campaigns or departments.

• International Exposure: Collaborate with global marketing teams, offering insights into international branding and design best practices.

📝 Enhancement Note: This role offers a solid platform for a graphic designer to grow within the dynamic logistics tech industry. The combination of hands-on design, project coordination, and market-specific responsibilities provides a well-rounded experience that can lead to further career advancement within Lalamove or the broader marketing and design fields.

🌐 Work Environment

Office Type: The role is based in London, indicating an on-site work environment. This suggests a traditional office setting where in-person collaboration and direct mentorship are prioritized.

Office Location(s): London, England. Specific office details are not provided, but Lalamove's operations in major cities suggest an accessible location within the London metropolitan area.

Workspace Context:

• Collaborative Environment: The emphasis on supporting the Marketing Manager and translating needs from other functions points to a collaborative workspace where teamwork is essential.

• Dynamic Setting: As part of a growing tech company with a "startup spirit," the workspace is likely fast-paced, requiring adaptability and efficiency.

• Tools & Technology: Access to necessary hardware (MAC) and software (Adobe CC) will be provided, enabling the designer to execute their tasks effectively.

Work Schedule: The standard 40-hour work week provides a structured schedule. However, the nature of marketing campaigns and startup environments may necessitate occasional flexibility to meet project deadlines. This balance between structure and flexibility is common in operations-focused roles within the tech sector.

📝 Enhancement Note: The on-site requirement in London suggests a preference for direct team interaction, spontaneous collaboration, and immersion in the company culture. This environment is conducive to rapid feedback cycles and building strong working relationships, which are often beneficial for design roles supporting operational teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and a mandatory portfolio.

2. Initial Screening: HR or Hiring Manager reviews applications and portfolios for relevant skills, experience, and creative quality.

3. Creative Assessment/Interview: Candidates may be asked to discuss their portfolio, present case studies of past projects, and potentially complete a short design exercise or a more in-depth case study related to Lalamove's UK market challenges.

4. Team/Manager Interview: Discussion with the Marketing Manager to assess fit with the team, understanding of Lalamove's brand, and ability to translate requirements.

5. Final Round: Potentially a final interview with a senior leader or HR to discuss culture fit and compensation.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in brand communications, marketing collateral, and digital design relevant to Lalamove's business.

• Highlight Process: For each project, briefly explain the brief, your creative approach, the tools used, and the outcome/impact.

• Showcase UK Insight: If possible, include examples that demonstrate your understanding of the UK market and local design sensibilities.

• Demonstrate Versatility: Include a range of work, from static graphics to simple animations, showing proficiency across Adobe CC.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF format or a well-structured online portfolio is recommended.

Challenge Preparation:

• Understand Lalamove's Brand: Research Lalamove's current branding, marketing campaigns in the UK, and competitor landscape.

• Prepare for Design Briefs: If a design exercise is given, focus on understanding the core objective, target audience, and key message before diving into design.

• Articulate Your Creative Choices: Be ready to explain why you made certain design decisions, linking them to objectives and user needs.

• Motion Graphics Focus: If motion graphics are a plus, be prepared to discuss your experience and potentially showcase relevant work.

📝 Enhancement Note: The emphasis on a portfolio and the potential for a design exercise or case study indicates that practical design skills and the ability to apply them to Lalamove's context will be heavily weighted. Candidates should prepare to discuss not just their technical abilities but also their strategic thinking and understanding of marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (CC):

  • Photoshop: For image editing, manipulation, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Premiere Pro: For video editing, including creating simple animations and assembling video content.
  • After Effects: For advanced motion graphics, animation, and visual effects.

• MAC Operating System: The standard platform for creative professionals.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Graphic Designer role, but awareness of how design assets integrate into marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, Premiere, and After Effects, is a core technical requirement. The mention of "motion graphic skill will be a plus" highlights a key area for candidates to emphasize if they possess it. The focus is on creative execution tools rather than analytical or CRM platforms.

👥 Team Culture & Values

Operations Values:

• Community Focus: Lalamove emphasizes connecting drivers and customers, suggesting a value placed on user experience and building trust through design.

• Speed and Efficiency: As a logistics company, speed and efficiency are paramount. Design should reflect this by being clear, concise, and impactful, ensuring messages are conveyed quickly.

• Innovation: A "startup spirit" implies a culture that embraces new ideas, experimentation, and continuous improvement in both product and marketing.

• Data-Driven: Marketing decisions, and by extension design choices, are likely informed by data and performance metrics.

• Local Insight: A strong understanding and respect for local markets are crucial for successful expansion, suggesting a value placed on cultural relevance in communication.

Collaboration Style:

• Cross-Functional Integration: The role requires translating needs from various departments, emphasizing strong communication and collaboration skills to bridge different functional objectives.

• Agency Partnership: Working effectively with external agencies and production houses is key, requiring clear communication, constructive feedback, and project management.

• Team Support: The Graphic Designer supports the Marketing Manager, indicating a collaborative approach within the marketing team itself.

• Fast-Paced Environment: The "startup spirit" and dynamic nature of the company suggest a collaborative style that is adaptable, responsive, and solution-oriented.

📝 Enhancement Note: The cultural values of Lalamove, particularly its emphasis on community, speed, and innovation, should be reflected in the candidate's approach to design. Collaboration will be key, both internally with marketing and operations teams, and externally with agencies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholder Needs: Effectively translating diverse requirements from functional departments (Driver Ops, People Team) into cohesive creative output.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand message and visual identity across a wide range of marketing materials and channels.

• Adapting to a Fast-Paced Environment: Quickly iterating on designs and managing multiple projects simultaneously in a dynamic startup setting.

• Leveraging Local UK Insight: Developing creative that resonates specifically with the UK market while aligning with global brand standards.

• Managing External Agencies: Ensuring quality, timely delivery, and cost-effectiveness from external creative partners.

Learning & Development Opportunities:

• Motion Graphics Expertise: Opportunity to significantly enhance motion graphics skills through hands-on project work and potential training.

• Marketing Strategy Exposure: Gain deeper insight into marketing campaign planning, execution, and performance analysis within the logistics tech sector.

• Brand Evolution: Contribute to the growth and refinement of Lalamove's brand presence in a key international market.

• Cross-Cultural Collaboration: Work with a global team, broadening perspective on international marketing and design trends.

• Project Management Skills: Develop robust skills in managing creative projects from concept to completion, including vendor management and budget considerations.

📝 Enhancement Note: The challenges are inherent to a mid-level design role in a rapidly expanding tech company. The growth opportunities are substantial, offering a clear path for skill enhancement and career progression within marketing and design functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex requirement from a non-marketing department into a creative deliverable. What was your process, and what was the outcome?" (Focus on communication, interpretation, and problem-solving.)

• "How do you ensure brand consistency across a wide range of marketing materials, from social media posts to website banners?" (Focus on process, understanding of brand guidelines, and attention to detail.)

• "Walk us through your process for developing a key visual for a marketing campaign. What factors do you consider?" (Focus on creative concept development, research, and strategic thinking.)

Company & Culture Questions:

• "What do you know about Lalamove and our services in the UK market?" (Demonstrate research and genuine interest.)

• "How would you describe your experience working in a fast-paced or startup environment?" (Highlight adaptability, proactivity, and resilience.)

• "How do you stay updated on current design trends, and how do you decide which trends are appropriate for a brand like Lalamove?" (Focus on continuous learning and strategic application.)

Portfolio Presentation Strategy:

• Project Selection: Choose 3-5 projects that best showcase your skills in brand communications, marketing collateral, and animation/motion graphics. Prioritize work relevant to Lalamove's industry or target audience.

• Storytelling: For each project, clearly articulate the brief, your role, your creative process (ideation, iteration, tools used), and the impact or results achieved.

• Highlight Technical Proficiency: Be ready to discuss the software and techniques you used, especially for motion graphics.

• UK Market Relevance: If you have projects with a strong UK market focus, highlight them.

• Conciseness: Present your work clearly and efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also the ability to collaborate, translate needs, manage projects, and understand the business context of Lalamove's marketing efforts in the UK.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a mandatory portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio is tailored to showcase relevant experience in brand communications, marketing collateral, and motion graphics. Highlight projects demonstrating your ability to translate functional requirements into creative assets.

• Resume Optimization: Clearly list your proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) and any experience with motion graphics. Quantify your experience where possible (e.g., "2+ years of experience").

• Interview Preparation: Practice discussing your portfolio projects, focusing on your creative process, problem-solving skills, and understanding of marketing objectives. Be ready to articulate your "local insight" for the UK market.

• Company Research: Thoroughly research Lalamove's mission, services, current marketing efforts in the UK, and competitor landscape. Understand their "startup spirit" and community-focused approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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