Creative Services Graphic Designer

📍 Job Overview

Job Title: Creative Services Graphic Designer

Company: Weigel Broadcasting Co

Location: Chicago, Illinois, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: December 29, 2025

Experience Level: Mid-Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce compelling motion graphics for network sizzle videos, digital presentations, and print collateral, directly contributing to the company's brand narrative and sales initiatives.

• Collaborate closely with the Creative Services Director and Art Director to translate creative concepts into visually impactful designs that align with Weigel Broadcasting's brand identity and strategic objectives.

• Leverage mastery of the Adobe Creative Suite and other design tools to execute high-quality visual assets for various media platforms, ensuring consistency and excellence across all touchpoints.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet stringent deadlines in a fast-paced media environment, demonstrating strong organizational and project management capabilities.

📝 Enhancement Note: This role is distinctly focused on creative production within a broadcast media environment, requiring a blend of technical graphic design proficiency and strategic visual storytelling. The emphasis on "sizzle videos," "presentation decks," and "collateral materials" indicates a need for designers who can not only create aesthetically pleasing graphics but also convey persuasive messages for network and company promotion.

📈 Primary Responsibilities

• Develop and execute dynamic motion graphics for network sizzle videos, promotional content, and internal/external presentations, ensuring visual appeal and message clarity.

• Design and produce a range of print and digital collateral, including one-sheets, presentation decks, and other marketing materials, maintaining brand consistency and aesthetic quality.

• Collaborate with cross-functional teams to understand project requirements, creative briefs, and stakeholder feedback, ensuring design solutions meet objectives.

• Manage the entire design process from concept to final delivery, including revisions, approvals, and asset organization, adhering to project timelines and budget constraints.

• Stay abreast of industry trends, emerging technologies, and best practices in graphic design and motion graphics to continuously enhance creative output and innovate within the design function.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage both dynamic motion graphics and static design elements. The emphasis on "telling our company’s exciting story" suggests a strategic component to the design work, moving beyond purely aesthetic execution to persuasive communication.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level design roles.

Experience: Demonstrated professional experience working at a TV network, major market station, streaming service, studio, or agency, with a minimum of 5-10 years of relevant design experience.

Required Skills:

• Masterful creative and technical skills using the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Proven expertise in creating dynamic motion graphics for broadcast or digital media.

• Strong understanding of visual aesthetics, layout principles, and typography.

• Proficiency in Microsoft PowerPoint for creating professional presentation decks.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

• Exceptional organizational skills and proven ability to manage multiple projects simultaneously under tight deadlines.

Preferred Skills:

• Experience with 3D design software (e.g., Cinema 4D, Blender) for enhanced motion graphics.

• Familiarity with other design and editing software relevant to broadcast media.

• Knowledge of print production processes and pre-press requirements.

• Experience in branding and identity development for media properties.

• A strong portfolio showcasing a diverse range of TV motion graphics and still design work.

📝 Enhancement Note: The requirement for "heavy motion graphics skills a must" and portfolios showing "TV motion graphics and still design work" strongly indicates that proficiency in Adobe After Effects is paramount. The mention of PowerPoint suggests that the designer must be adept at creating polished, professional slide decks that integrate graphic elements effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-10 projects, with a significant emphasis on TV motion graphics (e.g., network IDs, show intros, sizzle reels).

• Examples of digital and print presentation decks, demonstrating effective use of layout, typography, and branding.

• Case studies or visual examples of collateral materials such as one-sheets, brochures, or social media graphics.

• Evidence of strong visual aesthetic, clean graphic design, and sophisticated typography across various media.

Process Documentation:

• While not explicitly required as separate documents, the portfolio should implicitly demonstrate an understanding of design workflows, including concept development, iteration, and final asset delivery.

• Candidates should be prepared to discuss their design process, including how they approach creative briefs, manage feedback, and ensure project completion within deadlines.

• The ability to articulate how their design process contributes to efficiency and effective communication of brand messaging will be advantageous.

📝 Enhancement Note: The explicit requirement for a portfolio demonstrating "TV motion graphics and still design work" means candidates must curate their submissions to highlight relevant experience. This isn't just about showing pretty pictures; it's about demonstrating a professional workflow and the ability to produce assets that meet broadcast industry standards and strategic marketing goals.

💵 Compensation & Benefits

Salary Range: $70,000 - $85,000 annually. This range is determined by education, skills, experience, and location, as per state and local pay disclosure requirements.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance package.

• Life Insurance coverage.

• Long-Term Disability Insurance.

• Health Savings Account (HSA) Plan.

• 401k retirement plan with a Company Match.

• Generous Paid Time Off (PTO) including Vacation, Sick days, and Paid Holidays.

• Paid Qualified Family and Medical Leave (FMLA).

• Tax-free Transit benefits.

• Discounted Parking Access.

Working Hours: The role is full-time, typically expected to be 40 hours per week, with potential for overtime depending on project demands. The on-site nature of the role means standard business hours are likely, with flexibility potentially available based on project needs and team collaboration.

📝 Enhancement Note: The provided salary range is competitive for a mid-level Graphic Designer in a major metropolitan area like Chicago, especially within the media industry. The extensive benefits package indicates a commitment to employee well-being and long-term retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Broadcast Media & Entertainment. Weigel Broadcasting Co. operates national television networks (MeTV, Movies!, Catchy Comedy, H&I, Start TV, Dabl, MeTV Toons, Story Television, WEST) and local broadcast stations, making it a significant player in the television landscape.

Company Size: Weigel Broadcasting Co. is a family-owned, medium-sized company. While specific employee numbers aren't provided, their operation of multiple national networks and local stations across numerous markets suggests a robust organizational structure.

Founded: Founded in 1965, Weigel Broadcasting Co. has a long-standing history in media, indicating stability and a deep understanding of the industry.

Team Structure:

• This role reports to the Creative Services Director, with additional reporting to the Art Director. This suggests a hierarchical structure within the Creative Services department.

• The Creative Services department likely works closely with programming, marketing, sales, and network operations to develop promotional and informational materials.

Methodology:

• Data-driven insights are likely used to inform creative strategies, especially concerning audience engagement and network performance.

• Workflow planning and optimization are crucial for meeting tight broadcast deadlines and managing multiple network brands.

• Automation and efficiency practices may be employed to streamline the production of design assets across various platforms.

Company Website: https://www.weigelbroadcasting.com/

📝 Enhancement Note: Weigel Broadcasting's long history and diversified portfolio of networks suggest a culture that values experience, stability, and adaptability. As a family-owned business, there might be a strong sense of community and loyalty, balanced with the demands of a competitive media industry. The emphasis on collaboration indicates a workplace that encourages teamwork and shared creative vision.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role focused on creative execution within a specific department (Creative Services). It requires significant hands-on design experience and technical skill rather than strategic operational oversight.

Reporting Structure: The designer reports to both the Creative Services Director and the Art Director, indicating a clear line of supervision and guidance within the creative team. This structure allows for diverse feedback and mentorship.

Operations Impact: While not a direct Revenue Operations or Sales Operations role, the Graphic Designer's work directly impacts the company's ability to market its networks and programs effectively. High-quality visual assets are crucial for:

• Network Branding: Creating memorable logos, IDs, and on-air graphics.

• Program Promotion: Designing compelling visuals for sizzle reels and advertisements that drive viewership.

• Sales Enablement: Developing professional presentation decks and collateral that support advertising sales efforts.

• Digital Presence: Creating engaging graphics for websites, social media, and streaming platforms.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, 3D design, or specific areas of broadcast design.

• Senior Designer/Art Director: With significant experience and demonstrated leadership, progression to a Senior Graphic Designer or Art Director role within Weigel Broadcasting is possible.

• Creative Leadership: Develop skills in managing projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Departmental Moves: While less common for a specialized creative role, a strong understanding of media operations could open doors to roles in marketing or production management.

📝 Enhancement Note: The growth path for this role is primarily within the creative discipline. Advancement relies on building a strong portfolio of impactful design work and demonstrating leadership qualities within the creative team. The "operations" aspect here refers to the operational efficiency of the creative process itself, not GTM or RevOps.

🌐 Work Environment

Office Type: On-site. The role is based at their Chicago headquarters, suggesting a traditional office environment.

Office Location(s): 26 N. Halsted St., Chicago, IL 60661. This location is described as conveniently accessible via highways and public transportation, and is near "Restaurant Row," implying a vibrant urban setting.

Workspace Context:

• The workspace is likely designed to foster creativity and collaboration, with access to necessary design hardware and software.

• Proximity to other creative professionals within the department and potentially other media-related companies in Chicago could foster a dynamic work environment.

• The office is a hub for interaction with directors, art directors, and potentially other department heads, facilitating communication and feedback loops.

Work Schedule: Standard full-time business hours (likely 40 hours/week) are expected for an on-site role. However, the fast-paced nature of the broadcast media industry often requires flexibility to meet project deadlines, especially during critical launch periods or major campaigns.

📝 Enhancement Note: The on-site requirement and Chicago location suggest a professional office environment within a bustling urban center. Candidates should be prepared for a collaborative, deadline-driven atmosphere typical of broadcast media production.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or hiring manager reviews application and resume for basic qualifications and portfolio link.

2. Portfolio Review & Initial Interview: A deeper dive into the candidate's portfolio is conducted, focusing on relevance to TV motion graphics and still design. This may be a video call with the Art Director or Creative Services Director. Questions will assess creative approach, technical skills, and understanding of brand communication.

3. Skills Assessment/Creative Challenge: Candidates may be given a design challenge or a practical exercise to complete, either in a timed setting or as a take-home assignment. This evaluates their ability to apply skills to specific problems and meet deadlines.

4. Final Interview: Meeting with the Creative Services Director and potentially other key stakeholders to discuss fit within the team, larger creative strategy, and career aspirations.

5. Offer: Following successful completion of all stages.

Portfolio Review Tips:

• Curate for Relevance: Prioritize motion graphics examples, especially those related to broadcast, network IDs, or promotional content. Include strong examples of presentation design and print collateral.

• Showcase Process: Briefly explain your thought process behind 1-2 key projects. How did you interpret the brief? What challenges did you face? What was the outcome?

• Highlight Technical Proficiency: Ensure your portfolio clearly demonstrates mastery of Adobe Creative Suite, particularly After Effects.

• Quantify Impact (if possible): If any of your designs contributed to measurable success (e.g., increased viewership for a promo, successful sales pitch), mention it.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A dedicated website or platform is preferred.

Challenge Preparation:

• Understand the Brand: Research Weigel Broadcasting's networks (MeTV, Movies!, etc.) and their target audiences. Familiarize yourself with their existing visual style.

• Practice Time Management: If a timed challenge is given, practice completing similar tasks within the allocated timeframe.

• Focus on Core Skills: Ensure you can execute clean design, effective typography, and compelling motion graphics efficiently.

• Articulate Your Choices: Be ready to explain the rationale behind your design decisions and how they align with the brief and brand.

📝 Enhancement Note: The emphasis on a portfolio showcasing "TV motion graphics and still design work" is critical. Candidates must tailor their submissions to directly address the needs of a broadcast media company. The interview process will likely focus heavily on visual execution, creative problem-solving, and the ability to integrate into an existing creative team.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. This includes:

  • After Effects: For motion graphics, animations, and visual effects.
  • Photoshop: For image editing, manipulation, and graphic creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Premiere Pro: Potentially for editing sizzle videos or incorporating graphics into video timelines.

• Microsoft PowerPoint: Required for creating professional presentation decks.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, as it is focused on creative production rather than sales or marketing operations.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, with a strong emphasis on After Effects, is non-negotiable for this role. The inclusion of PowerPoint indicates that the designer must be capable of creating integrated visual presentations that combine graphics with text and data.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to generate "big ideas" and push creative boundaries within the media landscape.

• Collaboration: Working effectively with directors, art directors, and other departments to achieve shared goals.

• Excellence & Quality: Maintaining a high standard of visual design and technical execution across all projects.

• Efficiency & Deadline Management: Ability to deliver high-quality work on time, essential in a fast-paced broadcast environment.

• Passion for Media: A genuine interest in television, entertainment, and the creative process.

Collaboration Style:

• Team players are sought who can communicate effectively with all employees across the organization.

• The reporting structure suggests a collaborative relationship with the Creative Services Director and Art Director, involving feedback, revisions, and shared creative direction.

• Cross-functional collaboration with marketing, programming, and sales teams is implied, requiring clear communication and understanding of diverse project needs.

📝 Enhancement Note: The company culture values a combination of creative talent and professional discipline. Candidates who can demonstrate both an innovative spirit and the ability to work systematically and collaboratively will be the best fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Meeting Tight Deadlines: The broadcast industry is notorious for its rapid pace; designers must consistently deliver high-quality work under pressure.

• Balancing Creative Vision with Brand Guidelines: Ensuring individual creativity aligns with Weigel Broadcasting's established brand identity across multiple networks.

• Adapting to Evolving Media Landscape: Staying current with new design trends, software updates, and distribution platforms (e.g., streaming, social media).

• Managing Multiple Stakeholders: Effectively incorporating feedback from various departments and individuals to produce final designs that satisfy diverse needs.

Learning & Development Opportunities:

• Advanced Motion Graphics Training: Opportunities to deepen skills in After Effects, explore 3D animation, or learn new visual effects techniques.

• Industry Conferences: Attending design or broadcast media events (e.g., NAB Show, Adobe MAX) to gain insights and network.

• Mentorship: Learning from experienced Creative Services Directors and Art Directors.

• Exposure to Diverse Brands: Working across multiple national networks provides broad experience in different brand identities and target audiences.

📝 Enhancement Note: The primary challenges revolve around the demands of the broadcast media industry: speed, quality, and adaptability. Growth will stem from mastering these challenges and continuously honing creative and technical skills within the context of media production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a network sizzle video. What are the key steps from brief to final delivery?" (Focus on workflow, creative ideation, and technical execution.)

• "How do you approach balancing creative freedom with strict brand guidelines for multiple networks?" (Demonstrate understanding of brand consistency and adaptability.)

• "Tell us about a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Highlight communication, negotiation, and problem-solving skills.)

Company & Culture Questions:

• "What do you know about Weigel Broadcasting and our various networks?" (Research is key; show genuine interest.)

• "How do you see yourself contributing to our creative team's collaborative environment?" (Emphasize teamwork and communication.)

Portfolio Presentation Strategy:

• Storytelling: For each project, explain the brief, your creative process, the tools used, and the final outcome.

• Highlight Key Skills: Explicitly point out examples that demonstrate your motion graphics expertise, typography skills, and ability to create compelling presentations.

• Be Prepared for Live Edits: Some interviews might include a short, live design exercise. Be ready to demonstrate your workflow and thinking process in real-time.

• Focus on Impact: If possible, discuss how your designs have achieved specific goals for previous employers or clients.

📝 Enhancement Note: Interview preparation should heavily emphasize showcasing a strong portfolio of relevant work and articulating a clear, efficient design process. Candidates should be ready to discuss their technical skills in Adobe Creative Suite, especially After Effects, and demonstrate an understanding of the broadcast media landscape.

📌 Application Steps

To apply for this Creative Services Graphic Designer position:

• Submit your application through the provided link on the recruiting.paylocity.com platform.

• Curate Your Portfolio: Ensure your online portfolio or linked PDF prominently features your strongest TV motion graphics work, presentation designs, and collateral examples. Tailor it to highlight skills relevant to broadcast media.

• Optimize Your Resume: Clearly list your experience with Adobe Creative Suite (especially After Effects), PowerPoint, and any broadcast or agency environments. Use keywords from the job description like "motion graphics," "sizzle videos," and "presentation decks."

• Prepare for the Interview: Research Weigel Broadcasting's networks and recent campaigns. Practice discussing your portfolio projects and design process, focusing on how you meet the requirements of this specific role.

• Understand the Company Culture: Familiarize yourself with Weigel's history and their position in the media industry. Be ready to articulate how your collaborative style and "can-do" attitude align with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. While comprehensive, all details should be verified directly with Weigel Broadcasting Co. during the application and interview process to ensure accuracy and alignment with their specific expectations.