B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of a client)

Location: Mexico

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: April 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-performing static B2B ad creatives for cold audiences across digital platforms including LinkedIn, Google Display, and Meta.

• Translate complex go-to-market messaging, campaign strategies, and Ideal Customer Profile (ICP) insights into visually compelling ad creatives that drive measurable engagement and conversions.

• Collaborate closely with marketing and growth teams to ensure creative assets align with campaign performance goals and support rigorous A/B testing initiatives.

• Leverage AI design tools to accelerate ideation, concept development, and streamline creative production workflows.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations domain, focusing on the execution and optimization of B2B advertising creative assets. The emphasis on "high-performing" and "performance marketing" indicates a strong need for a designer who understands the direct impact of their work on campaign ROI.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives tailored for platforms such as LinkedIn, Google Display, and Meta, focusing on driving clicks and conversions from cold audiences.

• Effectively translate campaign briefs, established messaging frameworks, and go-to-market strategies into compelling visual concepts that resonate with target B2B segments.

• Produce a high volume of ad variations, meticulously testing different headlines, visuals, layouts, and calls-to-action (CTAs) to support A/B testing and optimize campaign performance.

• Create and adapt assets in multiple formats and dimensions to meet the specific technical requirements and best practices of various digital ad platforms.

• Maintain strict brand consistency across all creatives while strategically tailoring visual elements and messaging for different audience segments and campaign objectives.

• Interpret and utilize Ideal Customer Profiles (ICPs), overarching messaging strategies, and specific campaign objectives to inform and direct creative development.

• Actively collaborate with marketing and growth teams to ensure all creative assets are aligned with campaign performance goals and contribute to overall demand generation efforts.

• Participate in brainstorming sessions for new campaign concepts, contributing innovative creative ideas and visual approaches.

• Review campaign performance insights and data with the marketing team, iterating on creative designs and strategies based on actionable results.

• Manage a diverse portfolio of ad creative projects, prioritizing tasks and maintaining high quality standards while consistently meeting deadlines.

• Build and maintain a comprehensive library of creative assets, design templates, and brand materials for efficient access and reuse.

• Develop reusable design templates and repeatable frameworks to enable scalable ad production and ensure consistent quality across campaigns.

• Integrate and utilize AI design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to accelerate ideation, enhance concept development, and optimize creative workflows.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance-driven design within a B2B context. The inclusion of A/B testing, ICP interpretation, and AI tool integration suggests the need for a designer who is not only visually skilled but also strategically minded and adaptable to evolving MarTech landscapes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often foundational for this level of expertise. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 3 years of dedicated experience in creating B2B ad creatives specifically for digital advertising campaigns, with a proven track record of driving performance.

Required Skills:

• B2B Ad Creative Design Expertise: Proven ability to design static ad creatives for platforms such as LinkedIn, Google Display, and Meta, with a strong understanding of what drives engagement and conversion in a business-to-business context.

• Portfolio of Performance-Driven Work: A robust portfolio showcasing successful B2B static ad creatives that demonstrate an understanding of campaign strategy, messaging hierarchy, and audience targeting.

• Adobe Creative Suite Proficiency: Expert-level command of core Adobe Creative Suite applications, including Photoshop, Illustrator, and InDesign.

• Canva Proficiency: Demonstrated ability to utilize Canva for efficient and effective ad creative production, especially for rapid iteration and testing.

• Marketing Strategy Translation: Strong capacity to translate marketing strategy, campaign briefs, and go-to-market messaging into compelling visual designs.

• B2B Conversion Psychology: Deep understanding of B2B audience conversion principles, including visual attention, messaging hierarchy, and effective CTA placement.

• AI Design Tool Familiarity: Practical experience or strong familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT for ideation and creative workflow acceleration.

Preferred Skills:

• Performance Marketing Collaboration: Experience working directly with performance marketing or demand generation teams, understanding their objectives and contributing to their success.

• Advertising Performance Metrics: Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates, and how design impacts them.

• Motion Graphics/Animation: Experience in creating motion graphics or animated ads, which can enhance campaign engagement.

• SaaS/Technology/Professional Services Background: Prior experience marketing within the SaaS, technology, or professional services sectors, understanding their unique market dynamics.

• Project Management Tool Proficiency: Experience using project management tools like ClickUp, Asana, or Notion for managing projects, tasks, and workflows.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta" is critical. Candidates should prepare to present specific examples that illustrate their understanding of conversion principles and their ability to work with B2B messaging. The requirement for AI tool familiarity suggests a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated B2B Ad Performance: The portfolio must clearly showcase static ad creatives specifically designed for B2B digital advertising campaigns, with evidence or clear rationale for their effectiveness (e.g., examples of A/B tests, discussion of strategic intent).

• Platform Versatility: Include examples of creatives designed for key platforms such as LinkedIn, Google Display, and Meta, demonstrating an understanding of each platform's unique requirements and best practices.

• Strategic Messaging Integration: Showcase how you have translated complex B2B messaging, campaign objectives, and ICP insights into clear, visually compelling ad designs.

• Creative Variation & Optimization: Present examples of how you have created multiple variations of an ad (e.g., different headlines, CTAs, visuals) to support A/B testing and iterative design improvements.

• Brand Consistency: Illustrate your ability to maintain brand consistency while adapting creatives for different audience segments or campaign phases.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your personal design workflow, including how you manage multiple projects, collaborate with stakeholders, and incorporate feedback. Highlight any processes you've developed to improve design efficiency.

• AI Tool Integration: Discuss how you have integrated or would integrate AI tools into your design process to enhance ideation, concept development, or production speed.

• Performance Feedback Loop: Explain your process for reviewing ad performance data and how you use these insights to iterate and improve future creative designs.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not just be a collection of pretty pictures but a testament to the candidate's ability to design for performance in a B2B context. Candidates should be ready to articulate the strategic thinking behind each piece presented.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level B2B Graphic Designer with 3+ years of experience, working remotely in Mexico, and operating under U.S. EST hours, the estimated salary range is approximately $30,000 - $50,000 USD annually.

📝 Enhancement Note: This salary estimate is based on research of comparable roles in Mexico for remote, independent contractors engaged by U.S.-based companies. Factors considered include:

• Experience Level: Mid-level with 3+ years of specific B2B ad creative experience.

• Location: Mexico, which typically offers a lower cost of living than the U.S. but requires competitive USD compensation for remote roles.

• Time Zone Alignment: Working U.S. EST hours implies a commitment to client availability.

• Employment Type: Independent contractor status often means a higher hourly/annual rate to account for self-employment taxes and lack of traditional benefits.

• Skill Set: Specialized skills in B2B ad performance, Adobe Suite, AI tools, and conversion optimization are in demand.

• Data Sources: Benchmarking data from platforms like Glassdoor, LinkedIn Salary, and industry-specific surveys for freelance graphic designers and remote roles in Latin America.

Benefits: As an Independent Contractor, traditional employee benefits are typically not provided. However, the engagement may include:

• Flexible Work Schedule: Ability to manage work hours within the U.S. EST time zone framework, allowing for flexibility.

• Remote Work Opportunity: Complete freedom to work from any location within Mexico.

• Direct Impact: Opportunity to see the direct impact of your creative work on campaign success and business growth.

• Exposure to Diverse Campaigns: Work on a variety of B2B campaigns for different clients or projects within the client's ecosystem.

Working Hours: Full-time commitment, with the expectation of working during Eastern Standard Time (U.S. Hours). This typically translates to approximately 40 hours per week, with flexibility in daily scheduling as long as availability during core EST business hours is maintained for collaboration and meetings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the staffing and recruitment sector, connecting businesses with specialized talent. The client's industry is not explicitly stated but is implied to be in a B2B-focused sector such as SaaS, technology, or professional services, given the role's requirements.

Company Size: Pavago is a growing company. The client's size is not specified but the need for specialized design talent suggests they are likely a mid-sized to large enterprise or a fast-growing startup with significant marketing investment.

Founded: Pavago was founded to bridge the gap between businesses needing specialized skills and skilled professionals seeking impactful remote opportunities. The client's founding date will influence their market maturity and operational scale.

Team Structure:

• Operations Team: The designer will likely be part of a broader marketing or growth team, potentially reporting to a Marketing Manager, Demand Generation Lead, or Creative Director.

• Cross-functional Collaboration: Close collaboration is expected with marketing specialists, campaign managers, copywriters, and potentially sales enablement teams.

• Remote-First Environment: Given the remote nature of the role and the likely client base, expect a culture that is adept at remote collaboration, asynchronous communication, and utilizing digital tools for teamwork.

Methodology:

• Data-Driven Creative: The team likely emphasizes data analysis to inform creative decisions and measure campaign success, with a strong focus on A/B testing and performance optimization.

• Agile Campaign Management: Campaigns are likely managed in an agile manner, allowing for rapid iteration and adaptation based on market feedback and performance data.

• Scalable Production: Emphasis on developing repeatable processes and templates to ensure efficient and consistent output of creative assets.

Company Website: https://pavago.co/

📝 Enhancement Note: While Pavago is the hiring platform, the cultural context and team structure will primarily be dictated by the client company. The role's focus on performance marketing suggests a results-oriented culture where design directly contributes to business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level position, requiring 3+ years of specialized experience. It's a hands-on contributor role focused on execution and tactical application of design skills within a performance marketing framework.

Reporting Structure: The designer will likely report to a Marketing Manager or a Creative Lead within the client organization. Collaboration will extend to various marketing and growth team members.

Operations Impact: The designer's primary impact will be on the effectiveness of digital advertising campaigns. By creating high-converting ad creatives, they will directly influence key metrics such as CTR, conversion rates, lead generation volume, and ultimately, customer acquisition cost (CAC) and return on ad spend (ROAS).

Growth Opportunities:

• Specialization in Performance Design: Deepen expertise in designing for specific platforms (LinkedIn, Meta, Google) and understanding the nuances of B2B conversion optimization.

• Creative Strategy Development: Progress to contributing more significantly to the strategic development of ad concepts and campaign messaging.

• Motion Graphics & Animation: Develop skills in motion graphics and animated ads, expanding the range of creative capabilities.

• Performance Marketing Acumen: Gain a deeper understanding of performance marketing metrics and strategies by working closely with demand generation teams.

• Client-Facing Experience: As an independent contractor, there's potential to gain exposure to different client challenges and build a strong reputation for delivering results.

📝 Enhancement Note: While this is a contract role, growth can be achieved through skill development and a strong portfolio that can lead to future, potentially longer-term or full-time engagements, either with the same client or through Pavago to other clients. The emphasis on performance metrics offers a clear path to demonstrating value and career progression.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work environment is entirely digital.

Office Location(s): The role is open to candidates located in Mexico. Candidates are expected to have a reliable internet connection and a suitable home office setup.

Workspace Context:

• Digital Collaboration Tools: Expect to heavily utilize communication and project management tools (e.g., Slack, Zoom, ClickUp, Asana, Notion) for collaboration with team members across different locations.

• Independent Work: The role requires a high degree of self-discipline, time management, and the ability to work autonomously.

• Creative Freedom within Strategy: While working within defined campaign strategies and brand guidelines, there is likely room for creative expression and innovative approaches to ad design.

Work Schedule: Full-time commitment with the requirement to align with Eastern Standard Time (U.S. Hours). This means being available for meetings and collaborative work during typical U.S. business hours (roughly 9 AM to 5 PM EST), though specific daily hours can be flexible as long as core availability is met.

📝 Enhancement Note: The remote nature requires strong self-management skills. The EST hours requirement is crucial for effective collaboration with U.S.-based marketing and growth teams, ensuring timely feedback and project alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion to assess your overall experience, alignment with the role's remote and contractor nature, and initial review of your portfolio's relevance.

• Portfolio & Creative Review: A more in-depth session with a hiring manager or senior designer. This will focus on your B2B ad creative work, design approach, understanding of conversion principles, and how you've used tools like Adobe Creative Suite and AI. Be prepared to walk through specific examples from your portfolio.

• Client Interview: A conversation with the client's hiring team (likely marketing or growth leads). This interview will focus on your ability to collaborate, understand campaign objectives, translate strategy into creative, and your experience with performance marketing.

• Final Interview: A final alignment meeting to discuss expectations, confirm understanding of the role, and finalize terms.

Portfolio Review Tips:

• Curate for Impact: Select your strongest 5-7 pieces that best represent your B2B ad creative experience. Prioritize examples that demonstrate a clear understanding of conversion optimization and platform-specific design.

• Tell the Story: For each piece, be ready to explain the objective, the target audience, the strategy behind your design choices (messaging, visuals, CTA), the platform it was for, and any results or testing performed.

• Highlight B2B Focus: Ensure your portfolio clearly signals your expertise in the B2B space, not just general graphic design.

• Showcase AI Integration (if applicable): If you have examples of how AI tools enhanced your workflow or creative output, be prepared to discuss them.

• Format for Clarity: Ensure your portfolio is easily accessible (e.g., a clean PDF, a dedicated website, or a Behance/Dribbble profile) and well-organized.

Challenge Preparation:

• Design Challenge: You may be asked to complete a small, timed design exercise based on a hypothetical B2B ad brief to assess your speed, approach, and ability to execute under pressure.

• Strategy Discussion: Be prepared to discuss how you would approach designing ads for a new B2B product or service based on limited information, focusing on your process for uncovering insights and developing creative concepts.

• Performance Metrics: Understand how your designs contribute to key metrics like CTR and conversion rates, and be able to articulate this connection.

📝 Enhancement Note: The interview process is structured to progressively assess your technical skills, strategic thinking, and collaborative fit. A strong, well-prepared portfolio is the most critical element for success in this role and interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, particularly in Photoshop (for image manipulation, layout) and Illustrator (for vector graphics, logos, icons). InDesign may be useful for template creation.

• Canva: Proficiency expected for quick design iterations and template-based creative production.

• AI Design Tools: Familiarity with tools such as Midjourney (for image generation), Adobe Firefly (integrated AI image generation), and ChatGPT (for ideation, copywriting assistance, prompt engineering).

Analytics & Reporting:

CRM & Automation:

Project Management & Collaboration:

• ClickUp, Asana, Notion: Experience with one or more of these project management tools is preferred for managing tasks, deadlines, and team communication.

• Slack/Microsoft Teams: Essential for daily communication and team collaboration.

📝 Enhancement Note: The emphasis is on design execution tools and AI integration. While analytical understanding is valued, the core technical requirement is proficiency in design software and the ability to leverage AI for creative enhancement.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and contributing directly to campaign success and business growth.

• Data-Informed: Decisions, including creative choices, are ideally informed by data and performance insights.

• Efficiency & Scalability: Valuing processes and tools that enable efficient production and scalable creative output.

• Collaboration & Communication: Open communication and effective collaboration with marketing and growth teams are crucial for alignment and success.

• Adaptability & Innovation: Embracing new tools (like AI) and strategies to stay ahead in the dynamic digital advertising landscape.

Collaboration Style:

• Asynchronous & Remote-First: Expect a collaborative environment that relies heavily on digital tools and clear, concise communication.

• Feedback-Oriented: Openness to receiving and providing constructive feedback on creative work to drive continuous improvement.

• Cross-Functional Partnership: Working closely with individuals from marketing, potentially sales, and other creative roles to achieve shared campaign objectives.

📝 Enhancement Note: The culture is likely to be fast-paced and results-oriented, typical of companies investing heavily in digital advertising and demand generation. A proactive and collaborative attitude will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Messaging: Effectively translating complex or abstract B2B messaging into visually intuitive and compelling ad creatives can be challenging.

• Balancing Creativity and Performance: Striking the right balance between innovative design and the strict requirements of performance-driven advertising.

• Rapid Iteration & Testing: Keeping up with the demand for multiple creative variations and rapid iteration cycles for A/B testing.

• Remote Collaboration Dynamics: Navigating effective communication and collaboration within a remote, cross-functional team.

• AI Tool Integration Learning Curve: Understanding the best practices and prompt engineering required to effectively leverage AI tools for creative output.

Learning & Development Opportunities:

• Deepen Performance Design Expertise: Gain extensive experience in what makes B2B ads perform, learning directly from campaign data and experienced marketers.

• Mastery of AI Design Tools: Become highly proficient in using AI to augment the creative process, staying at the forefront of design technology.

• Expand Platform Knowledge: Further develop expertise in the specific nuances and best practices for advertising on LinkedIn, Google Display, and Meta.

• Contribute to Campaign Strategy: As you demonstrate effectiveness, you may have opportunities to contribute more to the strategic ideation phase of campaigns.

📝 Enhancement Note: This role offers a practical, hands-on opportunity to hone skills in a high-demand area of digital marketing. The challenges are directly tied to the growth opportunities, providing a clear path for skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a B2B campaign brief into a visual ad creative. What are the first steps you take?" (Focus on research, understanding the ICP, identifying key message points, and initial concept sketching.)

• "How do you approach A/B testing for ad creatives? What elements do you typically test, and how do you interpret the results to inform your next design?" (Highlight your understanding of design variables and data-driven iteration.)

Company & Culture Questions:

• "What interests you about working with Pavago and our client in a remote, independent contractor capacity?" (Show enthusiasm for the opportunity and understanding of the role's structure.)

• "How do you ensure effective communication and collaboration when working remotely with a distributed team?" (Provide examples of tools and strategies you use.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, prepare a concise story: Problem (campaign objective/client need), Solution (your design approach, key elements), Result (impact on metrics, learnings, or why it was effective).

• Quantify When Possible: If you have access to any performance data (even if anonymized or illustrative), use it to support your claims about effectiveness.

• Highlight B2B & Performance Focus: Explicitly state why each example is relevant to B2B advertising and how it was designed to drive performance.

• Showcase Tool Proficiency: Be ready to briefly discuss how you used Adobe Creative Suite, Canva, or AI tools to achieve the final output.

• Engage and Ask Questions: Be prepared to discuss your work, answer questions about your process, and ask insightful questions about the client's marketing goals and creative challenges.

📝 Enhancement Note: Be ready to articulate not just what you designed, but why you designed it that way, linking your creative decisions directly to business objectives and performance metrics.

📌 Application Steps

To apply for this B2B Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Ensure your resume highlights your 3+ years of experience specifically in B2B ad creative design, performance marketing collaboration, and proficiency with Adobe Creative Suite/Canva. Use keywords from the job description.

• Prepare Your Portfolio: Curate a strong portfolio showcasing your best B2B static ad creatives for platforms like LinkedIn, Google Display, and Meta. Be ready to discuss the strategic rationale and performance impact of each piece.

• Practice Your Pitch: Rehearse how you will present your portfolio and discuss your design process, focusing on your ability to translate strategy into high-converting creatives.

• Research: Familiarize yourself with Pavago and, if possible, research the client's industry to understand their market and potential customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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