ISTARASA Product Designer Staff Pyk. Rasa Dewata

📍 Job Overview

Job Title: ISTARASA Product Designer Staff Pyk. Rasa Dewata

Company: Samudera Shipping Line Ltd

Location: Palmerah, Jakarta Barat, Indonesia

Job Type: FULL_TIME

Category: Product Design / GTM Operations Support

Date Posted: April 20, 2026

Experience Level: 0-2 Years

🚀 Role Summary

• Design and develop innovative product concepts and visual assets that align with brand strategy and market trends.

• Execute end-to-end product design processes, from ideation and sketching to prototyping and final documentation.

• Collaborate closely with cross-functional teams, including marketing and operations, to ensure successful product launches and campaign execution.

• Conduct thorough market research and trend analysis to inform design decisions and maintain a competitive edge.

• Manage design project timelines and deliverables, ensuring efficient workflow and timely project completion.

📝 Enhancement Note: This role, while titled "Product Designer," has significant overlap with Go-To-Market (GTM) Operations support due to its emphasis on collaborating with marketing and operations teams, managing project timelines, and aligning designs with business requirements. The "Rasa Dewata" aspect suggests a potential focus on consumer-facing products or branding within the Food & Beverage (F&B) sector, a niche within the broader logistics and shipping industry.

📈 Primary Responsibilities

• Create and develop compelling product designs, utilizing sketches and industry-standard design software (e.g., Adobe Creative Suite, CorelDraw).

• Develop functional prototypes and iterate on designs based on feedback from stakeholders, user testing, and performance data.

• Partner with marketing teams to translate campaign objectives into visually engaging promotional materials and branding assets.

• Liaise with operations teams to ensure product designs are feasible, meet technical specifications, and adhere to budgetary constraints.

• Conduct comprehensive market research and trend analysis to identify opportunities for product innovation and ensure design relevance.

• Prepare and meticulously maintain detailed design documentation, including specifications, revision history, and product development records for GTM alignment.

• Proactively manage product development timelines, ensuring all design-related milestones are met for seamless project execution and on-schedule deliveries.

• Champion the principles of the Integrated Management System (IMS) within the design department, identifying and mitigating risks associated with design processes.

• Actively participate in incident investigations, providing accurate and factual information related to design-related safety or operational issues.

• Uphold information security protocols to protect company data and assets throughout the design and product development lifecycle.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and operational coordination. The emphasis on market research, trend analysis, and documentation indicates a need for a structured, process-oriented approach to design, which is crucial for GTM alignment and operational efficiency. The inclusion of IMS responsibilities suggests a company culture that prioritizes compliance and risk management.

🎓 Skills & Qualifications

Education: Minimum Diploma (D3) or Bachelor’s degree (S1) in Design (Visual Communication Design - DKV, Product Design, or a closely related field).

Experience: Minimum 1 year of experience in a design role; however, exceptional fresh graduates with a strong portfolio are encouraged to apply.

Required Skills:

• Proficiency in design software: Figma, Adobe Illustrator, Adobe Photoshop.

• Strong creative and aesthetic sense, with a focus on branding, packaging, and promotional materials.

• Ability to translate conceptual ideas into tangible design solutions.

• Detail-oriented approach to design execution and documentation.

• Effective time management skills, with the capacity to manage multiple projects and meet deadlines.

• Basic understanding of market research methodologies and trend analysis.

Preferred Skills:

• Experience with CorelDraw or other related design software.

• Prior experience in the Food & Beverage (F&B) sector or related consumer goods.

• Understanding of product development lifecycle and GTM strategies.

• Familiarity with Integrated Management Systems (IMS) principles.

• Experience in sketching and rapid prototyping.

📝 Enhancement Note: The requirement for proficiency in Figma, Adobe Illustrator, and Photoshop, coupled with a strong design sense for branding and promotional materials, is standard for product design roles. The inclusion of "fresh graduates are welcome" indicates a willingness to invest in training and development for promising candidates. The F&B experience being a plus suggests a potential focus for the "Rasa Dewata" aspect of the role, which may extend to packaging design and marketing collateral for food products within the company's broader logistics services.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse design projects demonstrating proficiency in branding, packaging, and promotional materials.

• Include case studies that highlight your design process, from initial concept and research to final execution and rationale.

• Clearly articulate your role and contributions in each project, especially if working in a team environment.

• Demonstrate the application of design software (Figma, Adobe Illustrator, Photoshop) within your projects.

Process Documentation:

• Be prepared to discuss your personal design workflow and how you approach documentation for design projects.

• Demonstrate an understanding of how design documentation supports marketing and operations alignment.

• Illustrate how you manage revisions and maintain version control for design assets.

📝 Enhancement Note: For a role that bridges design and GTM/operations, a portfolio is critical to showcase practical application of skills. The emphasis on process and documentation suggests the hiring team will evaluate not just the aesthetic quality of the work, but also the candidate's ability to work systematically and collaboratively within a business context. The "Rasa Dewata" aspect could imply a need for portfolio pieces related to food product branding or packaging.

💵 Compensation & Benefits

Salary Range: IDR 6,000,000 - IDR 9,000,000 per month (approximately USD 370 - USD 550 per month, subject to exchange rate fluctuations).

Benefits:

• Full-time employment contract with Samudera Shipping Line Ltd.

• Opportunities for professional development and training in design and related operational areas.

• Comprehensive Integrated Management System (IMS) training, focusing on risk management and information security.

• Potential for exposure to diverse projects within the logistics and shipping industry.

• Standard employee benefits as per Indonesian labor law, which may include health insurance, paid time off, and social security contributions.

Working Hours: Typically 40 hours per week, Monday to Friday, with potential for occasional overtime to meet project deadlines.

📝 Enhancement Note: The salary range provided is an estimate based on industry benchmarks for a Junior Product Designer role with 0-2 years of experience in Jakarta, Indonesia, considering the cost of living and typical compensation for entry-level creative positions. The benefits emphasize professional development and compliance with company-wide management systems, reflecting Samudera's structured operational environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics & Shipping, with potential diversification into related consumer sectors (indicated by "Rasa Dewata"). Samudera Indonesia is a prominent player in the Indonesian maritime and logistics industry, offering a wide range of services including freight forwarding, shipping lines, and port operations.

Company Size: Samudera Shipping Line Ltd is a large enterprise, part of the broader Samudera Indonesia group, which employs thousands of individuals across various divisions and locations. This offers stability and structured career paths.

Founded: Samudera Indonesia was founded in 1964, signifying a long-standing history and deep expertise in the maritime and logistics sector. This heritage suggests a culture that values experience, reliability, and long-term vision.

Team Structure:

• The design team likely operates as a support function, collaborating closely with marketing, product development, and operational departments.

• Reporting lines would typically be to a Design Manager or Head of Marketing/Creative, with dotted lines to project leads in operations.

Methodology:

• Data-driven decision-making is expected, with market research and user feedback informing design choices, especially for "Rasa Dewata" initiatives.

• Workflow optimization and process adherence are key, given the company's emphasis on Integrated Management Systems (IMS).

• Automation and efficiency practices are likely encouraged to streamline design processes and project management.

Company Website: samudera.id

📝 Enhancement Note: The company's long history and large size suggest a formal, process-driven environment. The "Rasa Dewata" element introduces an interesting duality, hinting at potential innovation and consumer-facing initiatives within a traditionally B2B industry. This means the design role could involve both corporate branding and more consumer-centric product/packaging design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior staff position within the design function. It serves as a foundational stage for individuals looking to build a career in product design, with potential to specialize in areas like branding, packaging, or even user experience (UX) design as it relates to logistics platforms.

Reporting Structure: The Product Designer will report to a Design Lead or Manager, who in turn reports to higher management within the marketing or creative division. Close collaboration with operations and marketing teams is expected, requiring effective communication and alignment with their objectives.

Operations Impact: While primarily a design role, the Product Designer's work directly impacts GTM strategies by creating compelling visual assets for marketing campaigns, product launches, and promotional activities. Effective designs can enhance brand perception, improve customer engagement, and support sales efforts, thus contributing to the company's overall revenue objectives. The "Rasa Dewata" aspect could involve driving consumer demand for specific products or services.

Growth Opportunities:

• Specialization: Develop expertise in specific design niches like F&B packaging, digital product design for logistics platforms, or corporate branding.

• Skill Development: Gain experience in advanced design software, project management methodologies, and cross-functional collaboration within a large corporate structure.

• Leadership Potential: With proven performance and a deeper understanding of business operations, opportunities may arise to lead smaller design projects or mentor junior designers.

• Industry Exposure: Gain invaluable experience in the vital logistics and shipping sector, understanding its unique design challenges and opportunities.

📝 Enhancement Note: The growth path for this role likely involves deepening design expertise and understanding how design contributes to business operations and GTM success. The "Rasa Dewata" aspect might offer a unique avenue for growth into consumer-focused product development or marketing within a logistics conglomerate.

🌐 Work Environment

Office Type: This is an on-site role, requiring the designer to work from the company's office in Palmerah, Jakarta Barat. This setting facilitates direct collaboration and access to resources.

Office Location(s): The primary work location is Palmerah, Jakarta Barat, Indonesia. This area is a commercial and residential hub within Jakarta, offering accessibility via public transportation and proximity to various amenities.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with fellow designers, marketing professionals, and operations team members.

• Access to necessary design tools, software, and potentially a company-provided workstation will be available.

• The environment likely fosters a culture of teamwork and shared learning, particularly given the IMS requirements.

Work Schedule: The standard work schedule is Monday to Friday, reflecting a typical corporate environment. However, project deadlines may necessitate flexibility and occasional overtime to ensure timely delivery of design assets.

📝 Enhancement Note: The on-site requirement points to a traditional corporate structure where face-to-face collaboration is valued. For a design role, this can be beneficial for brainstorming, receiving immediate feedback, and integrating with other departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design capabilities.

• Technical Interview: Discussion of your design process, software proficiency, and experience with specific project types (branding, packaging, promotional materials). Expect questions about your approach to market research and trend analysis.

• Case Study/Portfolio Presentation: A presentation of selected portfolio pieces, focusing on your problem-solving approach, design rationale, and the impact of your work. Be prepared to discuss how your designs supported marketing or operational goals.

• Behavioral/Cultural Fit Interview: Assessment of your teamwork, communication skills, adaptability, and alignment with Samudera's values, including adherence to IMS principles.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to branding, packaging, and promotional materials. If you have F&B design experience, ensure those pieces are prominent.

• Showcase Process: Don't just present final designs. Explain your thought process, research methods, and how you incorporated feedback. Use visual aids like sketches, mood boards, and wireframes.

• Quantify Impact: Where possible, highlight the results or impact of your designs. For example, if a campaign design led to increased engagement or sales, mention it.

• Tailor to "Rasa Dewata": If you have relevant F&B or consumer product design examples, be ready to discuss them in detail, explaining how your designs appealed to specific target audiences.

Challenge Preparation:

• Design Challenge: You might be given a short design brief (e.g., create a social media graphic, a simple logo concept) to complete within a time limit. Focus on quickly understanding the requirements and delivering a clean, well-reasoned solution.

• Process Discussion: Be ready to articulate how you manage your design workflow, collaborate with non-designers, and ensure your designs meet business objectives.

📝 Enhancement Note: The interview process emphasizes practical design skills, process understanding, and cultural fit within a corporate, compliance-focused environment. A strong portfolio that demonstrates a structured approach and consideration for business objectives will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly emphasized), Adobe Illustrator, Adobe Photoshop.

• Prototyping Tools: Figma's prototyping capabilities, potentially others depending on project needs.

• Creative Suite: Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Graphics Software: CorelDraw (preferred but not mandatory).

Analytics & Reporting:

• While not a primary tool for a designer, an understanding of how design performance is measured (e.g., engagement metrics for digital assets, sales uplift for packaging) is beneficial.

CRM & Automation:

• Limited direct interaction expected, but awareness of how marketing campaigns and product information are managed within CRM systems can be helpful.

• Understanding of how design assets are integrated into marketing automation platforms.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is essential. The mention of CorelDraw indicates that a broader toolset might be advantageous. The role requires an awareness of how design outputs feed into broader marketing and operational systems, even if direct hands-on experience with CRM or automation tools isn't required.

👥 Team Culture & Values

Operations Values:

• Integrity & Compliance: A strong commitment to following established processes, particularly the Integrated Management System (IMS), and upholding ethical standards.

• Collaboration: Emphasis on teamwork and cross-functional cooperation to achieve common business goals. Designers are expected to work effectively with marketing, operations, and potentially other departments.

• Efficiency & Optimization: A drive to improve processes and workflows, ensuring timely delivery of high-quality work within budget.

• Customer Focus: Understanding and responding to customer needs, whether external clients or internal stakeholders, to deliver impactful designs.

• Continuous Improvement: A willingness to learn, adapt, and embrace new tools and methodologies to enhance design quality and efficiency.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in project teams, contributing their expertise while being receptive to input from other disciplines.

• Process-Oriented Feedback: Feedback loops are likely structured, with clear channels for providing and receiving constructive criticism on designs.

• Knowledge Sharing: An environment that encourages sharing best practices, design trends, and learnings from projects to foster collective growth.

📝 Enhancement Note: The company culture appears to be formal, process-driven, and focused on compliance and efficiency, which is common in large, established organizations like Samudera. The "Rasa Dewata" aspect might introduce a slightly more creative and consumer-centric element, but it will still operate within the company's overarching operational framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: The primary challenge will be to deliver innovative and aesthetically pleasing designs while adhering to strict brand guidelines, technical specifications, and operational budgets set by marketing and operations.

• Cross-Departmental Communication: Effectively translating the needs and feedback from diverse teams (marketing, operations, product development) into design solutions can be challenging.

• Adapting to Industry Nuances: Understanding the specific demands and visual language of the logistics and shipping industry, and potentially the F&B sector for "Rasa Dewata," requires dedicated learning.

• Keeping Pace with Trends: Staying current with design software updates, industry trends, and evolving customer expectations in a dynamic market.

Learning & Development Opportunities:

• Advanced Design Software Training: Deepen expertise in Figma and other Adobe tools, potentially exploring motion graphics or UI design.

• Industry-Specific Design: Gain specialized knowledge in packaging design for consumer goods or digital design for logistics platforms.

• Project Management Fundamentals: Learn to manage design projects more effectively, understanding timelines, resource allocation, and stakeholder management.

• Cross-functional Exposure: Develop a better understanding of marketing strategies and operational processes, enhancing your ability to create designs that directly support business objectives.

📝 Enhancement Note: This role offers a solid foundation in design within a corporate setting, with opportunities to learn how design integrates with broader business functions. The challenges are typical for junior designers in larger organizations, and the growth opportunities are geared towards practical skill development and operational understanding.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your typical design process for creating a new product package or promotional campaign. How do you incorporate market research and stakeholder feedback?" (Focus on systematic approach, research methods, and collaboration.)

• Software Proficiency: "Describe a complex design challenge you faced using Figma or Adobe Illustrator and how you overcame it. What are your favorite features in these tools and why?" (Highlight problem-solving and tool mastery.)

• Brand Alignment: "How do you ensure your designs align with a company's brand identity and marketing objectives, especially when working with established brands like Samudera or potentially for a new initiative like 'Rasa Dewata'?" (Emphasize understanding brand guidelines and strategic thinking.)

Company & Culture Questions:

• "What do you know about Samudera Indonesia and its role in the logistics industry? How do you see design contributing to our business?" (Show research and understanding of the company's context.)

• "How do you approach working with cross-functional teams like marketing and operations? Describe a time you had to collaborate with individuals from different departments." (Demonstrate teamwork and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your approach, the solution, and the outcome.

• Focus on Process: Clearly explain your design decisions and the rationale behind them. Show sketches, wireframes, and iterations.

• Highlight Relevance: If you have F&B or consumer product design examples, make sure to present them clearly, explaining your target audience and design choices.

• Quantify Impact: If possible, mention any positive results or feedback your designs achieved.

📝 Enhancement Note: Preparation should focus on demonstrating a structured design process, strong technical skills, and an understanding of how design supports business objectives within a corporate environment. Being aware of Samudera's industry and commitment to IMS will be advantageous.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Curate your portfolio to prominently feature branding, packaging, and promotional material design examples, especially any relevant to the F&B sector if applicable.

• Resume Optimization: Tailor your resume to highlight your proficiency in Figma, Adobe Illustrator, and Photoshop, along with any experience in market research, trend analysis, and project timeline management.

• Interview Preparation: Practice articulating your design process, demonstrating your software skills, and discussing your understanding of how design supports marketing and operational goals. Be ready to present your portfolio with confidence.

• Company Research: Familiarize yourself with Samudera Indonesia's business, its position in the logistics industry, and its commitment to Integrated Management Systems. Understand the potential scope of the "Rasa Dewata" initiative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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