Hiring || Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: 2coms

Location: Kolkata, West Bengal, India

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: June 12, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for conceptualizing and executing visually compelling graphics and animations to enhance the company's digital presence and brand identity.

• Drive the creation of high-quality design assets across various digital platforms, including web, mobile applications, social media, and advertising campaigns.

• Ensure strict adherence to brand guidelines, maintaining visual consistency and strengthening brand recognition across all touchpoints.

• Collaborate closely with cross-functional teams, including marketing, content development, and technology, to translate business objectives into effective visual communication strategies.

📝 Enhancement Note: This role is firmly rooted in design execution and brand management within a digital-first environment. While the core is graphic design, the emphasis on UI/UX, web design, and animation suggests a need for a versatile designer who can contribute to a broader range of digital marketing and product development initiatives. The mention of "improving existing creatives for better UX and performance" indicates a data-informed approach to design, a key trait in modern marketing operations.

📈 Primary Responsibilities

• Develop and design engaging graphics, layouts, and animations for digital platforms such as websites, mobile applications, social media channels, and online advertisements.

• Maintain and enforce brand consistency across all digital marketing assets and communication materials.

• Interpret design briefs, understand project requirements, and deliver innovative and effective creative solutions that align with business goals.

• Produce 2D and 3D animations, as well as video content, to support marketing campaigns, product launches, and internal communications.

• Analyze and optimize existing creative assets to enhance user experience (UX) and improve campaign performance metrics.

• Foster strong collaborative relationships with marketing, content, and technology teams to ensure seamless integration of design elements into broader GTM strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The emphasis on "improving existing creatives for better UX and performance" points towards a need for a designer who understands conversion optimization and user-centric design principles, common in performance marketing and sales enablement roles.

🎓 Skills & Qualifications

Education: Bachelor's Degree or Diploma/Certification in Graphic Design, Animation, Digital Media, or a related field.

Experience: 3-5 years of professional experience in graphic design, with a minimum of 3 years focused specifically on graphic design.

Required Skills:

• Graphic Design Software: Proficiency in Adobe Illustrator, Adobe Photoshop, and CorelDRAW X7.

• Animation & Video: Experience with Adobe Premiere Pro for video editing and animation creation.

• UI/UX Design: Familiarity with UI/UX design principles and tools such as Adobe XD, Figma, or Sketch.

• Web Design Fundamentals: Understanding of UI/UX design, web design principles, and basic HTML/CSS.

• Brand Management: Ability to understand and consistently apply brand guidelines.

• Creative Problem-Solving: Capability to interpret design briefs and develop creative solutions.

Preferred Skills:

• Experience with 2D and 3D animation software beyond Premiere Pro.

• Portfolio showcasing a strong understanding of user-centered design and web optimization.

• Familiarity with A/B testing concepts as they relate to creative asset performance.

• Basic understanding of digital marketing campaign metrics and how design impacts them.

📝 Enhancement Note: The requirements suggest a candidate who is not only artistically skilled but also technically proficient across a range of digital design tools and platforms. The inclusion of UI/UX tools and basic web technologies indicates a desire for a designer who can contribute to the end-to-end digital product lifecycle, from initial concept to user interface.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic design principles, including layout, typography, and color theory.

• Case studies showcasing the design process from brief to final output, highlighting problem-solving approaches and creative decision-making.

• Examples of digital assets created for web, social media, and advertising, with a focus on visual impact and brand consistency.

• Demonstrations of UI/UX design work, including wireframes, mockups, and interactive prototypes, illustrating user-centered design thinking.

• Inclusion of animation and video content, showcasing motion graphics capabilities and storytelling through video. Process Documentation:

• Ability to articulate the design process undertaken for key projects within the portfolio, detailing steps from ideation to final execution.

• Documentation of how brand guidelines were applied and maintained across various design projects.

• Evidence of how feedback and iterations were incorporated to refine designs and improve outcomes.

• Examples of how design choices were informed by user needs, performance data, or marketing objectives.

📝 Enhancement Note: For a design role with operations implications, the portfolio should go beyond purely aesthetic achievements. It needs to demonstrate a structured design process, an understanding of how design impacts user experience and business metrics, and the ability to articulate this impact clearly.

💵 Compensation & Benefits

Salary Range: Up to ₹6,00,000 per annum (LPA).

Benefits:

• Competitive salary package up to ₹6 LPA.

• Opportunities for professional development and skill enhancement in design and related digital fields.

• Exposure to diverse digital marketing and product development projects.

• Collaborative work environment with cross-functional teams.

• Potential for growth within the organization for exceptional performers.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for occasional overtime based on project deadlines.

📝 Enhancement Note: The stated salary of up to 6 LPA for a mid-level Graphic Designer in Kolkata (as of mid-2026) aligns with industry benchmarks for this experience level and location. This range is competitive for roles requiring proficiency in a broad suite of design tools and a focus on digital execution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology and Services / Staffing and Recruiting (based on company domain and services). 2coms is likely involved in providing technology solutions or staffing services, which implies a dynamic and fast-paced corporate environment.

Company Size: (Information not directly provided, but "2coms" suggests a medium to large-sized organization, likely with multiple departments and a structured hierarchy). A larger company size often means more established processes and a greater need for standardized visual communication.

Founded: (Information not directly provided). A company's founding date can indicate its maturity and how ingrained its culture and operational processes are.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, reporting to a Marketing Manager or Creative Lead.

• This role requires close collaboration with content creators, digital marketers, web developers, and potentially product managers.

• The team structure is expected to be cross-functional, emphasizing teamwork and shared project goals. Methodology:

• Design projects will likely follow a structured workflow, starting with brief intake and concept development, moving to design and revisions, and concluding with asset delivery.

• A data-informed approach to design, where creative iteration is guided by performance metrics and user feedback, is anticipated.

• Emphasis will be placed on maintaining brand integrity and ensuring all visual communications align with company objectives.

Company Website: www.2coms.com

📝 Enhancement Note: The context of 2coms as a potential IT services or staffing firm suggests a professional, results-oriented culture. For a Graphic Designer, this means designs must not only be aesthetically pleasing but also strategically aligned with business outcomes like lead generation, brand perception, and client engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (3-5 years of experience). It involves executing design tasks with a degree of autonomy and contributing to broader creative strategies.

Reporting Structure: Typically, this role reports to a Creative Lead, Marketing Manager, or Art Director, who oversees the creative output and provides strategic direction.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and user engagement across digital touchpoints. High-quality visuals are crucial for attracting clients, engaging candidates (if in staffing), and reinforcing the company's professional image.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UI/UX design, motion graphics, 3D animation, or digital marketing design.

• Senior Designer/Lead Role: Advancement to a Senior Graphic Designer or Creative Lead position, involving more complex projects, mentorship of junior designers, and strategic input.

• Cross-Functional Movement: Potential to transition into related roles such as UI/UX Designer, Digital Marketing Specialist, or even roles within Brand Management, leveraging design expertise.

• Certifications & Training: Access to company-sponsored training or support for industry certifications to enhance technical and creative skills.

📝 Enhancement Note: The growth path for a Graphic Designer in a company like 2coms often involves deepening technical skills and taking on more strategic creative responsibilities. The emphasis on digital platforms suggests a strong trajectory towards roles that integrate design with marketing performance and user experience optimization.

🌐 Work Environment

Office Type: This is an on-site role located in Kolkata. The office environment is expected to be professional and collaborative, typical of a corporate setting in the IT services or staffing industry.

Office Location(s): Kolkata, West Bengal, India. Specifics regarding office accessibility, amenities, and proximity to public transport would be beneficial for candidates.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and dedicated workstations for creative tasks.

• Access to necessary design software and hardware will be provided.

• The environment encourages collaboration, with opportunities for brainstorming sessions and team meetings with marketing and content teams.

• A culture that values creative input and professional development is anticipated.

Work Schedule: Standard full-time hours, Monday to Friday, with the expectation of meeting project deadlines, which may occasionally require flexible working arrangements or overtime.

📝 Enhancement Note: An on-site role in Kolkata means candidates should be prepared for a traditional office setting. The collaborative aspects are key, suggesting that team dynamics and communication skills will be as important as technical design skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and resumes for basic qualifications and experience.

• Portfolio Review: A crucial step where candidates will present their design portfolio, highlighting relevant projects and their design process. Expect to discuss your creative choices, problem-solving approaches, and the impact of your designs.

• Technical Assessment: A practical design test or challenge may be given to assess proficiency in required software and design skills (e.g., creating a specific graphic, editing a short video, or designing a UI element).

• Team/Hiring Manager Interview: Discussion about your experience, problem-solving abilities, collaboration style, and how you align with the team and company culture. Questions may focus on how you handle design briefs, feedback, and cross-functional collaboration.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, long-term career goals, and overall fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your best and most relevant work. For this role, prioritize digital assets, UI/UX examples, and any animation/video projects.

• Tell a Story: For each project, explain the brief, your process, the challenges you faced, your solutions, and the outcomes (quantify impact if possible - e.g., "increased engagement by X%").

• Highlight Technical Proficiency: Be ready to discuss the tools and techniques you used.

• Demonstrate Brand Understanding: Show examples where you've successfully applied or adapted brand guidelines.

• Prepare for UI/UX Discussion: Be ready to explain your design decisions from a user-centric perspective.

Challenge Preparation:

• Practice creating graphics or short animations under timed conditions.

• Be prepared to adapt to a specific brand style or brief quickly.

• Think about how your design choices contribute to business objectives like user engagement, conversions, or brand recall.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Demonstrating not just artistic talent but also a structured, problem-solving approach to design, with an understanding of digital marketing and UX, will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Adobe Illustrator, Adobe Photoshop (essential for graphic creation and manipulation).

• Video & Animation: Adobe Premiere Pro (for video editing and motion graphics).

• UI/UX Design: Adobe XD, Figma, Sketch (for designing user interfaces and prototypes).

• Web Design: Basic understanding of HTML/CSS implies familiarity with how designs are implemented on the web, though not necessarily coding proficiency.

• Additional Graphics Software: CorelDRAW X7 (utilized for specific design tasks).

Analytics & Reporting:

• While not explicitly listed as a requirement, a designer focused on improving UX and performance will ideally have familiarity with analytics dashboards (e.g., Google Analytics) to understand how their work impacts metrics. CRM & Automation:

• No direct mention, but a designer working with marketing teams might interact with marketing automation platforms or CRM systems for asset deployment or campaign tracking.

📝 Enhancement Note: The specified tools cover a broad spectrum of digital design needs. Proficiency in the Adobe suite is non-negotiable. Experience with UI/UX tools is increasingly important for roles that bridge graphic design and digital product development. Understanding how to use these tools to create assets that are optimized for web and mobile performance is key.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original and impactful visual content.

• Collaboration: Working effectively with marketing, content, and tech teams to achieve shared goals.

• Quality & Precision: Commitment to high standards in design execution and brand consistency.

• Adaptability: Ability to respond to changing project requirements and evolving design trends.

• Result-Oriented: Understanding that design efforts should contribute to business objectives and user engagement.

Collaboration Style:

• The role requires an integrated approach, working closely with marketing to understand campaign objectives and with tech teams to ensure design feasibility.

• Open communication and a willingness to receive and provide constructive feedback are essential for iterating on designs.

• Team members are expected to share knowledge and best practices within the creative function.

📝 Enhancement Note: The company culture likely values a blend of creative excellence and business acumen. Designers are expected to be team players who can translate strategic objectives into compelling visual assets, demonstrating an understanding of how design contributes to the overall success of the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: The primary challenge will be to produce innovative designs while strictly adhering to established brand guidelines and technical specifications.

• Meeting Diverse Project Demands: Juggling multiple design projects simultaneously, each with unique requirements and deadlines across different platforms (web, social, ads, video).

• Translating Abstract Concepts into Visuals: Effectively interpreting marketing briefs and abstract ideas into clear, compelling visual communications.

• Staying Current with Design Trends & Technology: Continuously learning and adapting to new design software, techniques, and digital platform requirements.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in specific Adobe Creative Suite applications or explore new design tools.

• UI/UX Specialization: Courses or workshops focused on advanced UI/UX design principles and user research methodologies.

• Motion Graphics & Animation: Training in more sophisticated animation techniques and video production.

• Digital Marketing Integration: Understanding how design impacts SEO, social media engagement, and conversion rates through cross-functional collaboration and potential training.

📝 Enhancement Note: This role presents an opportunity to refine design skills within a corporate context, learning to balance creative expression with business needs. The challenges are typical for a mid-level designer in a dynamic company, offering significant learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative design brief with strict brand guidelines. How did you approach it?" (Focus on process, compromise, and outcome)

• "How do you ensure your designs are not only visually appealing but also effective in achieving marketing objectives (e.g., engagement, conversion)?" (Highlight understanding of UX, performance, and data)

• "Walk us through your design process for a complex project, from initial brief to final asset delivery. What tools did you use and why?" (Emphasize structure, problem-solving, and tool proficiency) Company & Culture Questions:

• "What interests you about 2coms and this specific Graphic Designer role?" (Research company, align your skills with their needs)

• "How do you collaborate with non-designers (e.g., marketing, developers) to ensure your design vision is understood and executed effectively?" (Showcase communication and teamwork skills)

• "How do you stay updated with the latest design trends and technologies?" (Demonstrate a commitment to continuous learning) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by highlighting your strongest, most relevant work first.

• Quantify Impact: Where possible, provide metrics or results that demonstrate the effectiveness of your designs.

• Explain Your "Why": For each project, articulate your design rationale, the problem you were solving, and the choices you made.

• Be Prepared for Technical Questions: Know your tools inside and out and be ready to discuss specific techniques.

• Showcase Versatility: Ensure your portfolio covers the range of skills required, from pure graphic design to UI/UX and animation.

📝 Enhancement Note: Interviewers will be looking for a designer who is not just technically skilled but also a strategic thinker, a strong communicator, and a good cultural fit. Being able to articulate your process and the impact of your work is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, UI/UX tools, animation, and digital asset creation. Use keywords from the job description, such as "visual identity," "brand consistency," and "digital platforms."

• Prepare Your Portfolio: Ensure your portfolio is polished, easily accessible (e.g., online link), and showcases your most relevant work, focusing on digital design, UI/UX, and animation. Be ready to discuss specific projects in detail.

• Research 2coms: Understand the company's services, target audience, and existing visual branding. This will help you tailor your application and prepare for interview questions about your interest and alignment.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clearly explaining your design process, rationale, and the outcomes of your work. Be ready to answer technical and behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.