Senior Graphic Designer_MARKETING_Fitness First Marketing UAE_HOSP - Landmark Group Tower - Dubai, UAE_Fitness First

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Fitness First (part of Landmark Group)

Location: Dubai, United Arab Emirates

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: June 24, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of impactful visual assets that align with Fitness First's brand identity and marketing objectives within the UAE.

• Collaborate closely with marketing teams to develop compelling creative concepts for campaigns, promotions, and ongoing brand initiatives.

• Ensure all visual communications adhere to brand guidelines, maintaining consistency across all channels and touchpoints.

• Contribute to the overall brand development and visual storytelling that inspires members and promotes health and fitness.

• Support omnichannel retail and hospitality marketing efforts through innovative and engaging graphic design solutions.

📝 Enhancement Note: This role is positioned within a large, established retail and hospitality group, implying a need for a designer who can adapt to corporate structures while maintaining creative agility. The focus on "inspiring people to go further in life" suggests a need for design that evokes motivation and positive lifestyle choices, particularly within the fitness context.

📈 Primary Responsibilities

• Conceptualize and design a wide range of marketing collateral, including digital ads, social media graphics, website banners, email templates, brochures, posters, and in-club signage.

• Translate marketing briefs and strategies into visually compelling designs that resonate with the target audience and achieve campaign goals.

• Manage multiple design projects simultaneously, from initial concept through to final delivery, ensuring all deadlines are met.

• Collaborate with marketing managers, content creators, and digital specialists to ensure cohesive campaign execution.

• Maintain and evolve the visual identity of Fitness First in the UAE, ensuring all designs are on-brand and of high quality.

• Stay abreast of industry trends in graphic design, fitness marketing, and digital media to bring fresh ideas and innovative solutions to the team.

• Assist in the development of new creative concepts and campaign ideas that support Fitness First's brand purpose and business objectives.

• Prepare design files for various production methods, ensuring correct color modes, resolutions, and formats for print and digital output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand alignment, typical for a senior role in a large organization. The emphasis on omnichannel retail and hospitality suggests the need for design versatility across different platforms and customer touchpoints.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field.

• A strong portfolio demonstrating a deep understanding of design principles and application across various media. Experience:

• 5-10 years of professional experience as a Graphic Designer, with a significant portion focused on marketing and brand collateral.

• Proven experience working within a corporate marketing department or for a creative agency serving large clients.

• Demonstrated experience in the fitness, health, wellness, retail, or hospitality sectors is highly advantageous. Required Skills:

• Advanced proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for creating and delivering high-quality visual assets.

• Strong understanding of visual communication principles: Ability to translate complex ideas into clear, engaging, and aesthetically pleasing designs.

• Brand identity development and management: Experience in creating and maintaining consistent brand guidelines across all marketing materials.

• Digital and print design expertise: Proficiency in designing for a variety of platforms, including web, social media, email, and print publications.

• Creative conceptualization: Ability to generate original design concepts that align with marketing objectives and brand messaging.

• Project management skills: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Motion graphics and video editing skills: Experience with After Effects or similar software for creating animated graphics and short promotional videos.

• UI/UX design principles: Basic understanding of user interface and user experience design for web and app interfaces.

• Photography and art direction experience: Ability to contribute to photo shoots or guide visual aesthetics for photography.

• Familiarity with content management systems (CMS) and marketing automation platforms.

• Experience with A/B testing for creative assets.

📝 Enhancement Note: The "5-10 years" experience level suggests a need for a candidate who can not only execute designs but also contribute strategically to brand direction and mentor junior designers if applicable. The emphasis on Adobe Creative Suite is standard, but the breadth of application across digital and print, coupled with brand management, is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 distinct projects that demonstrate your design process from brief to final execution. Each case study should highlight the problem, your creative solution, the tools used, and measurable results (e.g., increased engagement, conversion rates, brand recognition).

• Brand Alignment Examples: Include examples of how you've successfully applied and maintained brand guidelines for established brands, showcasing consistency and adherence to corporate identity.

• Multi-Channel Application: Present a range of work that spans digital (social media, web banners, email) and print (brochures, posters, signage) to demonstrate versatility.

• Fitness Industry Relevance: Prioritize or clearly highlight any projects related to fitness, health, wellness, sports, or lifestyle brands.

• Demonstration of Creativity & Strategy: Your portfolio should not just show aesthetic skill but also strategic thinking and problem-solving capabilities.

Process Documentation:

• Workflow Visualization: Be prepared to discuss your typical design workflow, including stages of conceptualization, feedback loops, revisions, and final asset delivery.

• Collaboration Process: Detail how you collaborate with marketing teams, stakeholders, and other creatives to ensure project success and alignment.

• Quality Assurance: Explain your process for ensuring design quality, accuracy, and adherence to technical specifications before final delivery.

📝 Enhancement Note: For a senior role, the portfolio needs to go beyond just showcasing pretty pictures. It must articulate the designer's strategic thinking, problem-solving abilities, and understanding of how design impacts business objectives, especially within a large corporate structure like Landmark Group.

💵 Compensation & Benefits

Salary Range:

• Estimated AED 15,000 - 22,000 per month, depending on experience and qualifications.

• Methodology: This estimate is based on industry benchmarks for Senior Graphic Designers in Dubai, UAE, with 5-10 years of experience, particularly within large retail/hospitality groups. It accounts for the cost of living in Dubai and the competitive market for creative talent. Data points from salary aggregators and recruitment agency reports for similar roles in the region were consulted.

Benefits:

• Comprehensive health insurance package for employees and dependents.

• Paid annual leave and public holidays as per UAE labor law.

• Opportunities for professional development, training, and certifications.

• Employee discounts across Landmark Group brands (retail, hospitality, leisure).

• Access to Fitness First facilities and potential for discounted memberships.

• Potential for performance-based bonuses.

• Relocation assistance may be considered for exceptional candidates. Working Hours:

• Standard 40-hour work week.

• Typically Sunday to Thursday, with potential for occasional weekend or evening work during peak campaign periods or for urgent project needs.

• Flexibility may be offered based on project demands and team needs.

📝 Enhancement Note: The inclusion of employee discounts across Landmark Group brands and potential access to Fitness First facilities are significant perks for this role, highlighting the integrated nature of the conglomerate's offerings. The salary range is a professional estimate for a senior role in Dubai.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Omnichannel), Hospitality, Leisure, Health & Fitness.

Company Size: Landmark Group is a large, global organization with over 2,200 retail stores and outlets, employing tens of thousands of people. Fitness First operates over 50 clubs across multiple countries. This scale implies a structured, process-oriented environment with opportunities for significant impact.

Founded: Landmark Group was founded in 1973. Fitness First, a global brand originating in the UK, has over 20 years of experience, now operated by Landmark Group in the Middle East. This history suggests a stable, established company with a strong market presence and a long-term vision.

Team Structure:

• The Senior Graphic Designer will likely be part of the broader Marketing department within Fitness First UAE.

• This team is expected to be cross-functional, collaborating with marketing managers, digital specialists, content creators, and potentially external agencies.

• The structure will likely be hierarchical, with the designer reporting to a Marketing Manager or Head of Marketing, who in turn reports to senior leadership.

• Collaboration with other departments such as Operations, Sales, and Customer Experience will be crucial for cohesive brand messaging. Methodology:

• Data-Driven Creativity: While creativity is paramount, decisions are likely informed by data on member engagement, campaign performance, and market trends.

• Process Optimization: Given the scale, efficient workflows and clear processes are essential for delivering consistent, high-quality creative assets across a vast network.

• Brand Consistency: A strong emphasis on maintaining brand integrity and a unified brand voice across all channels and customer interactions.

• Customer-Centric Approach: Design efforts are geared towards inspiring members and enhancing their fitness journey, aligning with the brand's purpose.

Company Website: https://www.landmarkgroup.com/, https://uae.fitnessfirst.com/

📝 Enhancement Note: The sheer size of Landmark Group means the Senior Graphic Designer will operate within a well-defined corporate framework. Understanding this structure and how to navigate it effectively will be key to success. The integration of Fitness First into this larger entity suggests opportunities for cross-promotional design work.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-late career stage for a creative professional. The responsibilities suggest a higher degree of autonomy, strategic input, and potentially leadership in design execution compared to a junior or mid-level designer. The role requires not just execution but also conceptual thinking and brand stewardship.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager or Head of Marketing within Fitness First UAE. They may also collaborate closely with Brand Managers and Digital Marketing leads. There might be opportunities to mentor or guide junior designers or interns.

Operations Impact: The design output directly influences brand perception, member engagement, and the effectiveness of marketing campaigns. Strong visual communication can drive higher conversion rates for memberships, promote class attendance, and reinforce Fitness First's position as a leading fitness provider. The designer's work contributes to the overall revenue and growth of the Fitness First brand in the UAE.

Growth Opportunities:

• Lead Designer/Art Director: Potential to move into a Lead Designer or Art Director role, overseeing creative strategy and managing a team of designers.

• Specialization: Opportunity to further specialize in areas like digital design, motion graphics, or brand strategy within the fitness or broader Landmark Group context.

• Cross-Brand Projects: Possibility of contributing to design initiatives for other Landmark Group brands, broadening experience across different sectors.

• Leadership Development: Access to leadership training programs offered by Landmark Group for senior employees.

• Industry Exposure: Working on campaigns for a leading fitness brand provides valuable experience and networking opportunities within the health and wellness sector.

📝 Enhancement Note: The "Senior" title implies a pathway to leadership. The candidate should be prepared to discuss how they can contribute to the strategic vision of the brand's visual identity and potentially mentor others, leveraging their 5-10 years of experience.

🌐 Work Environment

Office Type: This role is based in Dubai, UAE, within the Landmark Group Tower. It is an on-site position, suggesting a professional office environment. The office is likely modern, equipped with the necessary tools for creative work, and designed to foster collaboration.

Office Location(s): Landmark Group Tower, Dubai, United Arab Emirates. This central location in Dubai offers accessibility for employees and is a hub for the group's operations in the region.

Workspace Context:

• Collaborative Space: The office environment will likely encourage interaction with marketing teams, project managers, and other creative professionals. Open-plan areas or designated collaborative zones may be present.

• Creative Tools & Technology: Access to state-of-the-art design software, hardware, and potentially creative briefing tools. High-speed internet and robust IT support are expected.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews are likely to be part of the daily routine, fostering a dynamic and interactive workspace.

• Brand Immersion: Being part of a large retail and hospitality group means the workspace is likely infused with the brands' presence, offering a constant reminder of the company's offerings and values.

Work Schedule: Standard working hours are likely to be aligned with the typical business week in Dubai (Sunday-Thursday), with a 40-hour work week. However, the dynamic nature of marketing campaigns may necessitate occasional flexibility to meet deadlines, including potential evening or weekend work during critical periods.

📝 Enhancement Note: The on-site requirement in a major hub like Dubai suggests a professional, potentially fast-paced office environment. Candidates should be comfortable with a structured work setting and appreciate the benefits of in-person collaboration for creative projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Creative Challenge: A key stage will involve presenting your portfolio to the hiring manager and potentially a panel. This may be accompanied by a practical design challenge or a discussion based on your existing portfolio work, assessing your problem-solving skills and creative approach.

• Hiring Manager Interview: In-depth discussion about your experience, design philosophy, approach to brand consistency, and how you handle feedback and collaboration.

• Team/Stakeholder Interviews: Meetings with key marketing team members or stakeholders you would collaborate with to assess team fit and communication style.

• Final Interview: Potentially with a senior marketing leader or department head to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to Fitness First and Landmark Group – focus on marketing collateral, brand development, and ideally, fitness/lifestyle brands.

• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the challenges you faced, your creative solutions, and the impact/results. Use visuals effectively to support your narrative.

• Highlight Process: Be prepared to walk through your design process, from initial concept sketches to final file preparation. Demonstrate how you interpret briefs and incorporate feedback.

• Demonstrate Brand Savvy: Show examples of how you've worked within strict brand guidelines or how you've helped develop/evolve them.

• Quantify Results: If possible, include metrics or data that demonstrate the success of your designs (e.g., increased engagement, click-through rates, campaign ROI).

• Tailor to the Role: Ensure your presentation emphasizes skills and experience most relevant to this Senior Graphic Designer position in the fitness industry.

Challenge Preparation:

• Understand the Brand: Thoroughly research Fitness First UAE and the broader Landmark Group. Understand their mission, values, target audience, and current marketing campaigns.

• Anticipate Design Brief: If a challenge is given beforehand, analyze the brief meticulously. Consider the target audience, desired message, and any brand constraints.

• Focus on Strategy: For any challenge, don't just focus on aesthetics. Think about the strategic objective behind the design.

• Time Management: If it's a timed challenge, practice working efficiently. Prioritize key elements and ensure a polished final output within the allocated time.

• Presentation Skills: Practice presenting your work clearly and concisely, articulating your design decisions and rationale.

📝 Enhancement Note: The interview process will likely be rigorous, focusing not just on design talent but also on strategic thinking, brand understanding, and collaborative capabilities, given the senior nature of the role and the corporate environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For layout design of brochures, posters, presentations, and other print/digital publications.

• Prototyping/Wireframing Tools (potentially):

  • Figma, Sketch, or Adobe XD: For creating mockups and interactive prototypes, especially if involved in digital campaign elements or web/app related graphics.

Analytics & Reporting:

• Google Analytics: Understanding basic web traffic and engagement metrics to inform digital design choices.

• Social Media Analytics Platforms: Familiarity with insights from platforms like Facebook, Instagram, LinkedIn to gauge creative performance.

• Internal Reporting Dashboards: Ability to interpret data presented in internal reports to understand campaign effectiveness.

CRM & Automation:

• Basic understanding of CRM principles: Familiarity with how customer data is used in marketing.

• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Experience designing email templates or assets that integrate with these systems.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The inclusion of prototyping tools and an understanding of analytics and marketing automation platforms indicates a modern marketing team that expects designers to be digitally savvy and data-aware.

👥 Team Culture & Values

Operations Values:

• Inspire to Go Further: This core purpose of Fitness First should permeate all design work, creating visuals that motivate and empower individuals.

• Customer Centricity: Designs should always consider the member experience, aiming to be clear, engaging, and beneficial to their fitness journey.

• Excellence & Quality: A commitment to producing high-quality, polished creative work that reflects the premium nature of the Fitness First brand.

• Innovation: Encouraging fresh ideas and creative approaches to design challenges, staying ahead of industry trends.

• Collaboration & Teamwork: Working effectively within the marketing team and across departments to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: The designer will need to collaborate closely with marketing managers, digital specialists, and potentially operations teams to ensure design aligns with overall business objectives and operational realities.

• Feedback-Driven Improvement: An open approach to receiving and incorporating constructive feedback from stakeholders to refine designs and achieve desired outcomes.

• Proactive Communication: Regularly communicating project status, potential roadblocks, and creative insights to ensure transparency and alignment.

• Shared Ownership: A culture where team members feel a sense of ownership over the success of marketing campaigns and brand initiatives.

📝 Enhancement Note: The company values, particularly "Inspire to Go Further," are critical. Candidates should be able to articulate how their design philosophy and work style align with these values and how they foster a collaborative and quality-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining a cohesive brand identity across all touchpoints while continuously introducing fresh and engaging creative concepts can be challenging.

• Managing Multiple Stakeholder Demands: As part of a large group, there may be numerous stakeholders with varying opinions and priorities, requiring strong negotiation and communication skills.

• Adapting to Evolving Digital Trends: The rapid pace of change in digital marketing and social media requires continuous learning and adaptation of design strategies.

• Meeting Tight Deadlines in a Fast-Paced Environment: The demands of a busy marketing calendar can lead to high-pressure situations requiring efficient workflow management.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized areas of Adobe Creative Suite or explore new design technologies.

• Fitness Industry Trends: Staying updated on visual trends within the health, wellness, and fitness sectors through industry publications, conferences, and competitor analysis.

• Brand Strategy Workshops: Participation in sessions focused on brand management, marketing strategy, and consumer insights.

• Cross-Departmental Exposure: Opportunities to learn about other functions within Landmark Group, such as retail operations or customer experience, to better inform design decisions.

• Mentorship Programs: Potential to be mentored by senior creative leaders or to mentor junior designers, fostering leadership skills.

📝 Enhancement Note: This section helps candidates anticipate potential hurdles and understand how the company supports professional development, making the role more attractive by highlighting pathways for growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign to increase membership sign-ups for Fitness First in the UAE, considering our brand purpose of 'inspiring people to go further'?" (Focus on strategic thinking, target audience, and brand alignment.)

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation. How did you achieve this?" (Assesses ability to work within constraints while being creative.)

• "How do you ensure your design work is not only aesthetically pleasing but also effectively meets marketing objectives and drives measurable results?" (Focus on data-driven design and ROI.) Company & Culture Questions:

• "What do you know about Fitness First and Landmark Group, and how do you see your role contributing to our brand mission?" (Tests research and alignment with company values.)

• "How do you typically collaborate with marketing teams and incorporate feedback from various stakeholders?" (Assesses teamwork and communication style.)

• "How do you stay updated on the latest graphic design trends, particularly within the fitness and lifestyle industries?" (Focus on continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by chronological order of your most impactful work. Start with your strongest, most relevant pieces.

• Context is Crucial: For each piece, provide a brief overview: client/brand, objective, your role, challenges, solution, and outcome. Quantify results whenever possible.

• Visual Storytelling: Use high-quality mockups and clear visuals. Let your work speak for itself, but be prepared to elaborate on your thought process.

• Be Prepared for Questions: Anticipate questions about your design choices, your process, and how you handle constructive criticism.

• Enthusiasm and Fit: Convey your passion for design and your genuine interest in Fitness First and the fitness industry. Show how you'd be a good cultural fit.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of brand principles, and excellent communication skills, in addition to creative talent. The portfolio is the centerpiece, so preparing to discuss it in detail is vital.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Oracle Cloud portal link.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in marketing, brand development, and ideally, the fitness or lifestyle industry. Showcase a range of digital and print work.

• Resume Optimization: Ensure your resume clearly outlines your 5-10 years of experience, proficiency in Adobe Creative Suite, and any achievements related to campaign success or brand consistency. Use keywords like "Graphic Design," "Marketing Collateral," "Brand Identity," and "UAE Market."

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you align with Fitness First's mission. Prepare to present your portfolio and discuss past projects in detail.

• Company Research: Thoroughly research Fitness First UAE and Landmark Group's current marketing efforts, brand values, and target audience to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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