Head of UX/UI (m/w/d)

📍 Job Overview

Job Title: Head of UX/UI (m/w/d)

Company: Pammys™ (dieseo GmbH)

Location: Hamburg, Germany

Job Type: Full-time (Festanstellung)

Category: UX/UI Design, E-commerce Operations

Date Posted: August 11, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the overall UX/UI strategy and digital customer experience for Pammys' international e-commerce shops, driving conversion and user engagement.

• Manage and develop a team of UX/UI designers, fostering a culture of high design quality, rapid execution, and significant business impact.

• Translate brand identity and creative direction into compelling digital experiences that are distinctly Pammys, ensuring consistency across all touchpoints.

• Utilize data analysis, customer insights, and A/B testing to identify and prioritize CRO initiatives and optimize the entire customer journey.

• Collaborate closely with Creative, Performance Marketing, E-commerce, and Development teams to ensure a cohesive and high-performing digital ecosystem.

📝 Enhancement Note: This role is positioned as a Head of UX/UI, indicating significant leadership and strategic responsibility. The emphasis on "business impact," "conversion," and "data-driven optimization" strongly suggests a Revenue Operations or GTM-aligned function within the UX/UI domain, focusing on measurable outcomes rather than purely aesthetic design. The "Office-first" approach for this role means candidates should expect a collaborative, in-person work environment.

📈 Primary Responsibilities

• Assume end-to-end ownership of the UX/UI and digital customer experience for Pammys' global e-commerce platforms.

• Lead, mentor, and grow the UX/UI team, setting clear expectations for design quality, speed, and measurable business outcomes.

• Develop and articulate a compelling UX/UI vision and design direction in close partnership with the Director of Creative.

• Drive continuous improvement across the entire customer journey, from initial landing page and navigation through product detail pages (PDP), cart, and checkout processes.

• Champion and prioritize Conversion Rate Optimization (CRO), A/B testing, and UX initiatives, grounding decisions in customer insights, data analytics, and projected business impact.

• Evolve and maintain the company's Design System to ensure a consistent, scalable, and internationally applicable digital experience.

• Translate Pammys' brand identity and creative vision into digital interfaces that are both visually appealing and functionally superior, reinforcing brand recognition.

• Analyze user behavior, conversion funnels, and customer journey data to derive actionable insights and implement targeted optimizations.

• Foster strong cross-functional collaboration with Creative, Performance Marketing, E-commerce, Development, and Product teams to align digital experience efforts with broader business objectives.

• Stay abreast of emerging UX/UI, e-commerce, design, AI, and consumer trends, proactively integrating relevant innovations into the Pammys digital ecosystem.

📝 Enhancement Note: The responsibilities clearly indicate a blend of strategic leadership, team management, and hands-on execution oversight. The emphasis on CRO, A/B testing, and business impact suggests this role is critical to the company's growth and revenue generation efforts, aligning it closely with GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, Marketing, or a related field is often preferred for leadership roles in UX/UI.

Experience: A minimum of 5-10 years of progressive experience in UX/UI, Product Design, or E-commerce Design, with a significant portion spent in leadership or senior individual contributor roles within fast-growing DTC, fashion, consumer goods, or e-commerce brands.

Required Skills:

• Proven experience in the fachliche und disziplinarische Führung von Designern (functional and disciplinary leadership of designers).

• Exceptional understanding of UX, UI, Interaction Design, and Visual Design principles and best practices.

• Deep knowledge of E-commerce Customer Journeys and Conversion Optimization strategies.

• Demonstrated success with CRO, A/B testing, and data-driven UX optimization methodologies.

• High proficiency with Figma and modern design and prototyping workflows.

• Experience in building and scaling Design Systems.

• Strong understanding of Mobile-first Design principles and international e-commerce considerations.

• Ability to translate quantitative data and qualitative customer insights into concrete design decisions.

• Keen awareness of current Design, E-commerce, and digital Consumer Trends.

• Strong commercial acumen and understanding of how design impacts Conversion and Revenue.

• A clear vision, decisive decision-making capabilities, and the ability to challenge and develop the team.

• High quality standards coupled with speed, pragmatism, and execution power. Preferred Skills:

• Experience in the fashion or footwear industry.

• Familiarity with AI tools and their application in UX/UI and e-commerce.

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools (e.g., Optimizely, VWO).

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with tech teams.

• Experience working in a rapidly scaling international business environment.

📝 Enhancement Note: The emphasis on "business impact," "conversion," and "revenue" in the required skills, alongside the explicit mention of "commercial thinking," positions this role as a critical player in the company's GTM strategy. The requirement for "speed, pragmatism, and execution power" suggests a dynamic, results-oriented environment typical of high-growth e-commerce operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating leadership in UX/UI and digital customer experience optimization for e-commerce platforms.

• Each case study should clearly articulate the business problem, the UX/UI strategy implemented, the design process followed, and the measurable impact on conversion rates, user engagement, or revenue.

• Highlight experience in developing and implementing a Design System, including its impact on consistency, scalability, and team efficiency.

• Include examples of A/B tests or CRO initiatives led, detailing the hypothesis, methodology, results, and key learnings.

• Demonstrate proficiency in using Figma and other relevant design and prototyping tools, with examples of complex user flows or interactive prototypes. Process Documentation:

• Evidence of establishing and refining UX/UI design processes within a team environment, focusing on agility and iterative improvement.

• Documentation of how user research, data analysis, and customer insights are integrated into the design workflow to inform decisions.

• Examples of how design systems are maintained, updated, and communicated to cross-functional teams for consistent implementation.

• Workflow examples showing collaboration with Performance Marketing, E-commerce, and Development teams to ensure seamless integration of design solutions.

📝 Enhancement Note: For a Head of UX/UI role focused on business impact, a portfolio is crucial. It should not only display design aesthetics but also a strategic approach to problem-solving, data utilization, and demonstrable ROI. The emphasis on CRO and A/B testing indicates that the ability to quantitatively measure the success of UX/UI initiatives is paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Head of UX/UI in Hamburg, Germany, with 5-10 years of experience in a rapidly growing e-commerce company, the estimated salary range is likely between €75,000 - €105,000 annually. This estimate considers the leadership responsibilities, the strategic importance of the role to revenue generation, and the cost of living in Hamburg.

Benefits:

• Attractive compensation package.

• Germany ticket subsidy (subsidized public transport pass).

• Corporate benefits program offering discounts on various products and services.

• Opportunity for significant ownership and impact in a fast-growing international e-commerce brand.

• Direct collaboration with senior leadership and creative teams.

• Access to large datasets for data-driven decision-making.

• Fast-paced environment with short decision-making paths and immediate feedback loops.

• Opportunities for leadership development and team growth.

Working Hours: Approximately 40 hours per week, with a focus on results and impact rather than strict adherence to hours.

📝 Enhancement Note: The salary estimate is based on research of similar Head of UX/UI roles in major German cities like Hamburg, factoring in the company's stated growth phase and the critical nature of the role to revenue. The listed benefits are common for German companies, with the "Germany ticket" being a specific perk for employees in Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Footwear & Apparel, Direct-to-Consumer (DTC). Pammys operates in a highly competitive market, emphasizing rapid growth, brand building, and customer acquisition in the digital space. This industry context demands agility, data-driven decision-making, and a keen understanding of consumer trends.

Company Size: Over 150 employees. This indicates a mid-sized company that has moved beyond startup chaos but retains a dynamic, growth-oriented culture. It's large enough to have dedicated departments and processes but small enough for individuals to have significant influence and visibility.

Founded: 4 years ago. This is a relatively young company, positioning itself as a rapidly scaling brand. This implies a culture of innovation, experimentation, and a focus on future growth rather than established, rigid structures.

Team Structure:

• The UX/UI team will likely be led by this Head of UX/UI, reporting to a Director-level executive (e.g., Director of Creative, Chief Product Officer, or potentially Chief Marketing Officer, given the CRO focus).

• This role requires close collaboration with Creative (Director of Creative), Performance Marketing, E-commerce (likely heads of specific functions like category management or operations), and Development/Tech teams.

• The structure emphasizes cross-functional alignment to drive digital experience and conversion. Methodology:

• Data-Driven Decision Making: The company explicitly states reliance on "Customer- and Performance-data" over "gut feeling," indicating a strong analytical culture.

• Agile & Iterative: Phrases like "short decision-making paths, fast tests, and the ability to see results immediately" point to an agile methodology.

• Growth-Oriented: The company's mission is to scale significantly (from mid-8-figure to mid-9-figure revenue), implying a focus on rapid execution, experimentation, and scalable processes.

• Brand-Centric: While data-driven, there's a strong emphasis on translating "Brand Identity and Creative Direction into digital experiences," suggesting a balance between performance and brand integrity.

Company Website: [dieseo.de] (Note: The provided URL was for the job portal, assuming dieseo.de is the company's main domain based on the "dieseo GmbH" naming.)

📝 Enhancement Note: The company's rapid growth and DTC model in the competitive fashion e-commerce space mean that this UX/UI role is intrinsically linked to revenue generation and GTM strategy. The culture is likely fast-paced, results-oriented, and values pragmatic execution alongside creative excellence.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership position, "Head of," indicating responsibility for a function and its team. It sits at the intersection of Creative, Product, and GTM Operations, with a strong emphasis on driving measurable business outcomes (conversion, revenue) through design.

Reporting Structure: The role likely reports to a Director or VP level, such as Director of Creative or potentially a Chief Product Officer or Chief Marketing Officer, given the strong CRO component. This position has direct reports within the UX/UI team.

Operations Impact: The Head of UX/UI has a direct and significant impact on revenue through optimizing the entire customer journey, particularly conversion points like landing pages, PDPs, and checkout. Their work directly influences customer acquisition costs (CAC) by improving conversion rates and customer lifetime value (CLTV) by enhancing overall user experience and brand perception. This role is a key driver of GTM success.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the long-term UX/UI vision and strategy for a rapidly scaling international brand.

• Team Development: Build and lead a high-performing design team, fostering talent and establishing best practices.

• Cross-Functional Influence: Gain experience collaborating with and influencing senior leaders across marketing, tech, and product.

• Scale & Impact: Experience the challenges and rewards of scaling a digital product and user experience for a growing global customer base.

• Specialization: Deepen expertise in e-commerce CRO, mobile-first design, and international UX strategy.

• Potential Advancement: Depending on company growth and structure, potential pathways could include VP of Product, Chief Experience Officer, or broader GTM leadership roles if the focus remains heavily on revenue impact.

📝 Enhancement Note: The "Head of" title and the direct link to conversion and revenue make this role a critical component of the GTM operations. Career growth opportunities are significant, particularly in a company prioritizing rapid scaling and digital experience.

🌐 Work Environment

Office Type: The company states it's an "Office-first Company" and the role is based in Hamburg. This implies a traditional office setting with opportunities for in-person collaboration, team meetings, and direct interaction with colleagues.

Office Location(s): The role is located at Großer Burstah 3, 20457 Hamburg, Germany. This is a central business district location in Hamburg, likely offering good accessibility via public transport.

Workspace Context:

• Collaborative Environment: Expect a dynamic office space that encourages interaction between design, creative, marketing, and tech teams. The role requires close daily collaboration with various departments.

• Tools & Technology: Access to modern design and prototyping tools (Figma is explicitly mentioned), likely supported by robust IT infrastructure to handle large datasets and design workflows.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and direct mentorship of junior designers. The "Office-first" approach facilitates spontaneous discussions and knowledge sharing.

Work Schedule: Standard full-time (approx. 40 hours/week), with an emphasis on achieving results and meeting business objectives, suggesting a degree of flexibility may be possible based on project needs and team agreements.

📝 Enhancement Note: The "Office-first" nature is a key differentiator, emphasizing in-person collaboration, which is often beneficial for complex design strategy and team leadership in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess core qualifications, experience, and alignment with the role's requirements.

• Hiring Manager Interview: Discussion with the direct manager (likely Director of Creative or similar) to delve into leadership experience, strategic vision, and team management philosophy.

• Team/Cross-functional Interviews: Meetings with key stakeholders from Performance Marketing, E-commerce, and Development to assess collaboration skills, understanding of business impact, and ability to integrate UX/UI with other functions. This stage may include a case study presentation.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, focusing on 2-3 key projects that demonstrate their expertise in e-commerce UX/UI, CRO, and data-driven optimization.

• Final Interview: Potentially with a member of the executive team to discuss strategic alignment, cultural fit, and long-term vision for the UX/UI function.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business goals, your role, the challenges, the solutions you implemented, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced cart abandonment by Y%", "Improved user satisfaction scores by Z points").

• Showcase Process: Detail your design process, including user research, wireframing, prototyping, A/B testing, and iteration. Explain why you made certain design decisions, linking them back to data or user insights.

• Highlight Leadership: Include examples of how you've led design teams, mentored designers, and driven strategic initiatives.

• Focus on E-commerce & CRO: Prioritize projects that demonstrate a deep understanding of e-commerce customer journeys and conversion optimization.

• Design System Expertise: Showcase your experience in building or significantly contributing to a design system, explaining its benefits and implementation.

• Figma Proficiency: Be ready to discuss your workflow in Figma and demonstrate your ability to create complex designs and prototypes.

Challenge Preparation:

• Case Study: Be prepared to present a detailed case study from your portfolio. Focus on storytelling, demonstrating your problem-solving skills, strategic thinking, and the tangible business impact of your work.

• Problem-Solving Scenario: Anticipate hypothetical scenarios related to optimizing a specific part of the Pammys customer journey (e.g., improving the mobile checkout experience, increasing landing page conversion for a new campaign). Prepare to walk through your thought process for analysis and solution development.

• Leadership Questions: Prepare to discuss your leadership style, how you motivate and develop teams, and how you handle conflict or performance issues.

• Company Research: Thoroughly research Pammys, its brand, its current digital presence, and its competitors. Understand their mission, values, and growth strategy.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study points to a rigorous evaluation process focused on practical skills and demonstrable results, especially in the context of driving business impact through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required skill, indicating it's the primary tool for UI design, wireframing, and prototyping.

• Prototyping Tools: Beyond Figma's native capabilities, other tools might be used for advanced prototyping or user flow mapping.

• Design System Management Tools: While not specified, tools for managing and documenting design systems (e.g., Zeroheight, Storybook) might be in use or expected to be implemented.

Analytics & Reporting:

• Web Analytics Platforms: Likely Google Analytics, Adobe Analytics, or similar, for tracking user behavior, conversion funnels, and website performance.

• A/B Testing Tools: Platforms like Optimizely, VWO, Google Optimize, or similar for running experiments and CRO initiatives.

• Data Visualization Tools: Tools such as Tableau, Power BI, or Looker might be used for creating dashboards and reports to communicate insights to stakeholders.

CRM & Automation:

• While not directly a UX/UI tool, understanding how UX/UI integrates with CRM (e.g., Salesforce, HubSpot) and marketing automation platforms is beneficial for a holistic view of the customer journey. The role will likely interact with data generated from these systems.

• Customer Journey Mapping Tools: Tools like Smaply, Miro, or Lucidchart may be used for visualizing and analyzing customer journeys.

📝 Enhancement Note: Proficiency in Figma is a must. The role's success hinges on leveraging data analytics and A/B testing tools to drive conversion optimization, making familiarity with these platforms crucial for demonstrating business impact.

👥 Team Culture & Values

Operations Values:

• Ownership & Impact: A strong emphasis on taking responsibility for outcomes and directly contributing to the company's growth and revenue.

• Speed & Pragmatism: A culture that values quick decision-making, efficient execution, and practical solutions over perfectionism where speed is critical.

• Data-Driven: Decisions are grounded in quantitative data and qualitative customer insights, not solely on intuition.

• Collaboration: Close teamwork across departments (Creative, Marketing, Tech, E-commerce) is essential for success.

• Growth Mindset: Continuous learning, adaptation to trends, and a proactive approach to development and improvement.

Collaboration Style:

• Cross-functional Integration: The role requires constant interaction and alignment with diverse teams to ensure the digital experience supports broader business objectives.

• Process Review & Feedback: An environment that likely encourages iterative design and open feedback loops, both within the design team and with cross-functional partners.

• Knowledge Sharing: Open sharing of insights from user research, data analysis, and trend monitoring to inform strategy across departments.

• Execution-Focused: A collaborative style that prioritizes getting things done efficiently and effectively, with a focus on tangible results.

📝 Enhancement Note: The company culture emphasizes rapid growth, data-driven decision-making, and a pragmatic approach to execution. For a Head of UX/UI, this means balancing creative excellence with measurable business impact and fostering strong collaborative relationships across departments to achieve GTM goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand with Performance: Ensuring that the drive for conversion optimization and rapid execution does not dilute the unique Pammys brand identity and creative vision.

• Rapid Scaling Demands: Keeping pace with the company's aggressive growth trajectory, which requires continuous adaptation and scaling of UX/UI processes and team capacity.

• Internationalization Complexity: Designing for a global audience with diverse cultural nuances, languages, and e-commerce behaviors.

• Staying Ahead of Trends: Continuously integrating new technologies (like AI) and evolving consumer expectations into the digital experience while maintaining core functionality.

• Cross-functional Alignment: Navigating potential priorities or differing perspectives between creative, marketing, and technical teams to achieve unified UX/UI goals.

Learning & Development Opportunities:

• Strategic UX Leadership: Developing expertise in setting long-term UX/UI vision and strategy for a large-scale e-commerce operation.

• CRO & Data Science Integration: Deepening knowledge in advanced CRO techniques and leveraging data science for user behavior prediction and personalization.

• Team Building & Management: Gaining extensive experience in building, managing, and mentoring a high-performing design team in a fast-paced environment.

• International E-commerce: Expanding understanding of global e-commerce markets, localization strategies, and cross-border user experience.

• Industry Conferences & Certifications: Potential for participation in leading UX/UI, e-commerce, and CRO conferences or pursuing relevant certifications.

📝 Enhancement Note: The challenges highlight the dynamic nature of a high-growth e-commerce environment, requiring adaptability and strategic thinking. The growth opportunities are substantial for a leader looking to make a significant impact and advance their career in digital product and GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a UX/UI vision for a rapidly growing international e-commerce brand like Pammys." (Focus on linking vision to business goals, brand identity, and data.)

• "How would you balance the need for rapid A/B testing and CRO with maintaining a strong and consistent brand identity across all digital touchpoints?" (Prepare examples of balancing speed and quality, and how you'd collaborate with creative.)

• "Walk us through a complex customer journey optimization project you led. What data did you use, what was your process, and what was the measurable business impact?" (Prepare a detailed case study emphasizing your strategic thinking, problem-solving, and results.) Company & Culture Questions:

• "How do you see UX/UI contributing directly to Pammys' goal of scaling to mid-9-figure revenues?" (Connect your role to revenue generation and GTM objectives.)

• "Describe your experience leading and developing design teams. How do you foster a culture of high performance, creativity, and collaboration?" (Highlight your leadership style and team-building approach.)

• "What are your thoughts on the current UX/UI trends in fashion e-commerce, and how would you leverage AI for Pammys?" (Show your industry awareness and forward-thinking approach.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around a clear story for each case study: Problem -> Your Strategy/Solution -> Process -> Results -> Learnings.

• Quantify Everything: Use specific metrics and data points to demonstrate the impact of your work. If exact numbers aren't available, provide well-reasoned estimates or qualitative impact statements.

• Visual Clarity: Ensure your slides are clean, visually appealing, and easy to understand. Use mockups, wireframes, and data visualizations effectively.

• Focus on "Why": Explain the rationale behind your design decisions, linking them to user needs, business objectives, or data insights.

• Prepare for Q&A: Anticipate questions about your process, challenges faced, alternative solutions considered, and how you would apply your learnings to Pammys.

📝 Enhancement Note: Interview preparation should heavily emphasize the role's connection to business outcomes, data-driven decision-making, and leadership. Candidates should be ready to articulate their strategic thinking and demonstrate how their UX/UI expertise directly contributes to revenue growth and GTM success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Personio.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 of your most impactful e-commerce UX/UI projects that demonstrate expertise in conversion optimization, data-driven design, and team leadership. Quantify all results.

• Resume Optimization: Ensure your resume clearly articulates your experience in UX/UI leadership, e-commerce, CRO, and A/B testing. Use keywords from the job description and emphasize achievements with measurable outcomes.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your strategic approach, process, and the business impact of your work. Prepare to discuss your leadership style and how you drive results in a fast-paced environment.

• Company Research: Thoroughly research Pammys' current digital presence, brand, mission, and growth strategy. Understand their target audience and competitive landscape to articulate how your UX/UI leadership will contribute to their GTM success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.