Graphic Designer (Performance Creative & Paid Social)

📍 Job Overview

Job Title: Graphic Designer (Performance Creative & Paid Social)

Company: Afina

Location: London, United Kingdom

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: May 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting static creatives for paid social channels, focusing on performance metrics like CTR and conversion rates.

• Collaborate closely with growth, creative, and media buying teams to develop and iterate on marketing assets that drive customer acquisition and revenue.

• Leverage consumer psychology and direct-response marketing principles to create compelling visuals for Meta, TikTok, Instagram, Amazon, and other growth channels.

• Utilize AI tools and modern creative workflows to enhance design speed, output, and campaign effectiveness.

📝 Enhancement Note: This role is distinctly focused on "performance creative" rather than traditional aesthetic design. The emphasis is on visual assets that directly contribute to measurable business outcomes like clicks, conversions, and revenue, aligning with a GTM (Go-To-Market) operations mindset. The role requires a deep understanding of paid social advertising dynamics and e-commerce consumer behavior.

📈 Primary Responsibilities

• Design high-converting static ads optimized for Meta, TikTok, Instagram, and other paid social campaigns, prioritizing engagement and conversion metrics.

• Develop a high volume of ad variations for rapid A/B testing and iteration to identify winning creative strategies.

• Create visually compelling graphics for landing pages, email campaigns, Amazon listings, product launches, and promotional materials that align with direct-response objectives.

• Translate user-generated content (UGC), customer testimonials, reviews, and product benefits into persuasive visual advertisements.

• Collaborate with creative strategists, media buyers, and video editors to ensure cohesive campaign development and execution.

• Conduct thorough research on competitor ads and industry trends to inform creative direction and identify emerging successful styles.

• Contribute to the maintenance and evolution of Afina's visual identity across all digital marketing channels.

• Integrate AI design tools and modern creative workflows to boost efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a strong connection to GTM strategy and execution. The emphasis on "high-converting static ads," "performance-focused creatives," and "rapid testing and iteration" indicates a need for a design professional who operates with a data-driven and results-oriented approach, akin to a performance marketing specialist.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio and practical experience are prioritized over formal education. Applicants with degrees in Graphic Design, Marketing, Communications, or related fields may have an advantage.

Experience: 2+ years of graphic design experience specifically within Direct-to-Consumer (DTC) or e-commerce environments is required.

Required Skills:

• Proven graphic design experience for DTC or e-commerce brands, with a minimum of 2 years.

• A robust portfolio showcasing paid social ads and performance-focused creative work.

• Demonstrated experience designing for major social media platforms including Meta (Facebook/Instagram), TikTok, and general digital advertising.

• Solid understanding of direct-response marketing principles and consumer psychology.

• Ability to produce clean, modern, and conversion-focused design solutions.

• Capacity for fast execution and high-volume creative production.

• Strong command of typography, visual hierarchy, and effective ad composition.

• Proficiency in design software such as Adobe Photoshop, Illustrator, Figma, Canva, or comparable tools.

Preferred Skills:

• Experience scaling creatives for brands generating 7-figure or 8-figure revenue.

• Background in the wellness, beauty, skincare, or general consumer products industries.

• Basic motion graphics or light animation skills.

• Experience designing graphics and infographics specifically for Amazon product listings.

• Familiarity with AI-powered design tools and workflows.

• Understanding of landing page design best practices and Conversion Rate Optimization (CRO) principles.

📝 Enhancement Note: The requirements clearly indicate a need for a designer who understands the nuances of performance marketing and e-commerce sales funnels. The emphasis on "direct-response marketing," "consumer psychology," and "conversion-focused designs" differentiates this role from a general graphic designer position. The preference for experience with high-revenue brands and specific product categories suggests the company is looking for someone who can hit the ground running with proven strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 2 years of graphic design work, with a strong emphasis on assets created for paid social media campaigns (Meta, TikTok, Instagram).

• Case studies or examples showcasing direct-response creative that achieved measurable results, such as high CTR, hook rates, or conversion improvements.

• Examples of ad variations designed for A/B testing, illustrating your approach to iterative creative development.

• Visual assets for landing pages, email campaigns, or Amazon listings that highlight conversion-focused design principles.

Process Documentation:

• While not explicitly stated as a formal documentation requirement, candidates are expected to articulate their design process, particularly how they approach creative briefs, iterate based on feedback, and collaborate with cross-functional teams.

• Candidates should be prepared to discuss how they manage a high volume of creative requests and maintain quality and brand consistency.

• The ability to explain how they use data and performance metrics to inform design decisions and optimize creatives will be crucial.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating performance and ROI. Candidates should select work that explicitly highlights their ability to drive business outcomes through design, not just aesthetic appeal. Preparing to discuss the "why" behind design choices and the impact on key metrics will be critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in a specialized performance creative role, operating remotely in the UK, the estimated salary range is £35,000 - £55,000 per annum. This estimate considers the London market's general cost of living and the specialized nature of performance-driven design.

Benefits:

• Competitive compensation package.

• Performance bonuses tied to the success of creatives and campaign revenue.

• Fully remote work arrangement with flexibility.

• Opportunity for significant professional growth within a fast-growing e-commerce brand.

• Exposure to high-impact campaigns seen by millions of consumers.

• Fast-paced startup culture with minimal bureaucracy.

Working Hours: 40 hours per week, with flexibility offered due to the remote nature of the role.

📝 Enhancement Note: Salary is estimated based on similar roles in the UK market, considering the specialized "performance creative" aspect which may command a premium over general graphic design roles. The lack of specific salary data in the listing necessitates this estimation. The provided benefits align with a growth-oriented startup environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (DTC - Direct-to-Consumer) within the Wellness sector, specifically known for being the #1 selling filtered showerhead brand on Amazon.

Company Size: Afina is described as an "8-figure DTC wellness brand," indicating substantial revenue and operational scale. While an exact employee count isn't provided, this revenue suggests a team likely ranging from 50-200 individuals, indicative of a growing, established startup.

Founded: The founding date is not provided, but the company's description as an "8-figure DTC brand" and its aggressive scaling across multiple channels implies it has moved beyond its initial startup phase and is in a significant growth trajectory.

Team Structure:

• The Graphic Designer will be part of a dynamic growth-focused team, likely collaborating closely with individuals in roles such as Growth Marketing Managers, Media Buyers, Creative Strategists, and potentially Video Editors.

• The reporting structure is not explicitly detailed but is expected to be within a marketing or creative department, reporting to a Creative Lead or Marketing Director.

Methodology:

• Data-driven decision-making is paramount, with a focus on performance metrics (CTR, conversion rates) guiding creative development and iteration.

• Agile and iterative processes are employed, particularly in creative testing and optimization for paid social campaigns.

• The company utilizes modern workflows, including AI tools, to enhance efficiency and output in creative production.

Company Website: https://afina.com/

📝 Enhancement Note: The company culture is characterized by rapid growth, high ownership, and a strong focus on measurable results. The "zero bureaucracy" and "fast-paced startup culture" suggest an environment where initiative and direct impact are highly valued, typical of scaling DTC brands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist or Mid-Level Graphic Designer, focusing on a specific, high-impact area of GTM operations – performance creative. It demands a blend of design expertise and marketing acumen, with a direct contribution to revenue generation.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Head of Creative, or a Marketing Manager overseeing paid media and creative efforts. This structure allows for focused guidance on performance objectives and brand alignment.

Operations Impact: The role has a direct and significant impact on scaling customer acquisition and revenue. By creating effective ads that drive clicks and conversions, the designer directly influences the company's top-line growth and return on ad spend (ROAS). Their work is integral to the success of paid social campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, paid social design, and e-commerce marketing psychology, becoming a go-to expert in these areas.

• Skill Development: Opportunities to learn and integrate advanced AI design tools, explore motion graphics or animation for ads, and potentially gain experience in CRO and landing page optimization.

• Leadership Potential: As the company scales, there may be opportunities to move into a Senior Graphic Designer role, lead creative projects, mentor junior designers, or even transition into a Creative Strategy role if performance and strategic thinking are demonstrated.

📝 Enhancement Note: The growth trajectory for this role is heavily tied to performance. Demonstrating a consistent ability to deliver high-performing creative and contribute to revenue growth will be key to advancing within Afina's fast-paced environment. The emphasis on "scaling" suggests ample room for individuals who can grow with the company.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office to attend. The work is conducted from the employee's chosen location within the UK.

Office Location(s): While the role is remote, the company specifies it is based in London, UK. This might imply a preference for candidates within UK time zones for collaboration purposes.

Workspace Context:

• The remote nature requires self-discipline and effective time management. Collaboration will primarily occur through digital communication channels (e.g., Slack, email, video conferencing).

• Employees are expected to have their own reliable setup for remote work, including internet access and necessary hardware.

• The company fosters a collaborative environment through digital means, encouraging interaction and knowledge sharing among team members.

Work Schedule: The standard working hours are 40 hours per week. While remote, there's an expectation of availability during core UK business hours to facilitate team collaboration and timely responses to campaign needs. Flexibility is offered, but performance and meeting deadlines remain paramount.

📝 Enhancement Note: The fully remote nature requires a candidate who is highly self-motivated and comfortable working independently. Effective digital communication and collaboration skills are crucial for success in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and, critically, your portfolio. Expect a request for a portfolio link or samples early in the process.

• Skills Assessment/Portfolio Deep Dive: This stage will likely involve a more in-depth review of your portfolio, focusing on specific examples of performance creative and your design process. You may be asked to walk through your work and explain the rationale behind your design choices and their impact on campaign performance.

• Practical Exercise/Case Study: Be prepared for a design challenge or a case study where you're asked to conceptualize or create a piece of performance creative for a hypothetical Afina campaign or a similar DTC product. This will test your ability to apply direct-response principles under simulated real-world conditions.

• Team/Hiring Manager Interview: A conversation to assess your cultural fit, understanding of e-commerce performance marketing, collaboration style, and overall suitability for the role and Afina's fast-paced environment.

Portfolio Review Tips:

• Curate for Performance: Select your strongest examples of paid social ads and performance-driven creative. Prioritize work that clearly demonstrates your ability to drive clicks, conversions, and revenue.

• Quantify Results: Whenever possible, include specific metrics (e.g., CTR, conversion rate improvement, ROAS) associated with your designs. If exact figures aren't available, explain the intended impact and how you would measure success.

• Showcase Process: Include brief explanations for your design choices, highlighting how you incorporated consumer psychology, direct-response principles, or A/B testing insights.

• Highlight DTC/E-commerce Focus: Ensure your portfolio prominently features work for DTC or e-commerce brands, demonstrating relevant industry experience.

• Diversity of Platforms: Include examples for Meta, TikTok, and potentially Amazon listings or landing pages to show versatility.

Challenge Preparation:

• Understand Afina's Brand: Research Afina's current marketing, product offerings, and target audience. Familiarize yourself with their existing creative and brand aesthetic.

• Study Direct-Response Principles: Review common direct-response copywriting and design techniques. Understand hooks, calls-to-action (CTAs), benefit-driven messaging, and urgency tactics.

• Analyze Competitor Ads: Look at ads from Afina's competitors and other successful DTC brands in the wellness/beauty space. Identify common themes, visual styles, and messaging that seem to perform well.

• Practice Articulating Your Process: Be ready to verbally walk through your creative process, from understanding a brief to delivering final assets, emphasizing how you would optimize for performance.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and practical application of performance design skills. Candidates should treat their portfolio not just as a collection of work, but as a strategic tool to demonstrate their value in driving measurable business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop and Illustrator are essential for creating static ad graphics, image manipulation, and vector work.

• Figma: Increasingly used for collaborative design, prototyping, and creating UI elements for landing pages or ads.

• Canva: May be used for faster iterations, simpler graphics, or by team members with less intensive design needs, but proficiency is still valuable.

• AI Design Tools: Familiarity with tools that assist in image generation, editing, or workflow optimization (e.g., Midjourney, DALL-E, Adobe AI features) is a plus.

Analytics & Reporting:

• While not a direct analytics role, an understanding of how design impacts metrics tracked in platforms like Meta Ads Manager, TikTok Ads Manager, or Google Analytics is crucial.

CRM & Automation:

• Not directly applicable to the core design function, but an awareness of how creatives are deployed within marketing automation platforms or CRM systems for email campaigns could be advantageous.

📝 Enhancement Note: The emphasis on tools like Photoshop, Illustrator, and Figma, alongside a preference for AI tools and a strong understanding of performance marketing platforms, underscores the technical requirements for this performance-focused design role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results. Designs are judged by their effectiveness in driving clicks, conversions, and revenue, rather than purely aesthetic merit.

• Agility & Iteration: The team values speed and the ability to adapt quickly. Continuous testing and iteration of creatives are standard practices.

• Data-Informed Decisions: Insights derived from campaign performance data are used to guide creative strategy and decision-making.

• Collaboration & Communication: While remote, effective communication and collaboration with cross-functional teams (growth, media buying) are essential for success.

• Growth Mindset: A willingness to learn, experiment, and embrace new tools and strategies to drive company growth.

Collaboration Style:

• Cross-Functional Integration: Designers work in lockstep with media buyers and growth strategists, receiving briefs, feedback, and performance data to inform their work.

• Feedback-Oriented: Openness to constructive criticism and the ability to iterate designs based on performance insights and team input.

• Proactive Communication: Given the remote setup, proactive communication about project status, challenges, and ideas is key to maintaining alignment and efficiency.

📝 Enhancement Note: The culture at Afina is heavily geared towards rapid growth and measurable outcomes. A candidate who thrives in a fast-paced, results-oriented environment and can effectively collaborate digitally will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: The demand for a large volume of creative assets for constant testing can be demanding. Candidates must be efficient and organized.

• Performance Pressure: Directly contributing to revenue means designs are constantly evaluated against clear performance metrics, which can be high-pressure.

• Rapid Iteration: The need to quickly adapt designs based on A/B test results and market trends requires flexibility and resilience.

• Evolving Platform Algorithms: Staying abreast of changes in social media platform algorithms and ad formats that impact creative effectiveness.

Learning & Development Opportunities:

• Mastering Performance Creative: Develop deep expertise in designing for high-conversion DTC e-commerce channels.

• Advanced Tool Proficiency: Gain hands-on experience with cutting-edge AI design tools and advanced features in industry-standard software.

• Understanding Growth Marketing: Deeper insights into paid social strategies, conversion rate optimization (CRO), and e-commerce marketing funnels.

• Career Advancement: Potential to move into senior design roles, team leadership, or creative strategy positions within a rapidly growing company.

📝 Enhancement Note: The challenges presented are typical of high-growth, performance-focused marketing roles. The growth opportunities are substantial for individuals who demonstrate a strong aptitude for both design and business impact.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing an ad for a new product launch on TikTok, considering direct-response principles?" (Preparation: Discuss your process from brief to execution, highlighting how you'd incorporate hooks, CTAs, and target audience psychology.)

• "Describe a time you designed an ad that underperformed. What did you learn, and how did you iterate on it to improve its performance?" (Preparation: Prepare a specific case study showcasing your analytical skills and ability to learn from data to optimize creative.)

Company & Culture Questions:

• "What attracts you to a performance-focused design role at a DTC e-commerce brand like Afina, rather than a traditional agency or corporate setting?" (Preparation: Highlight your understanding of e-commerce growth, consumer behavior, and the impact of design on revenue.)

• "How do you stay organized and manage your time effectively when working remotely and handling a high volume of creative requests?" (Preparation: Discuss your organizational systems, time management techniques, and communication strategies for remote work.)

Portfolio Presentation Strategy:

• Storytelling with Data: Frame your portfolio pieces as mini case studies. Start with the objective, explain your design rationale (linking it to consumer psychology or direct-response principles), showcase the creative, and then present the results (metrics).

• Focus on Impact: Emphasize how your designs directly contributed to business goals. Use clear, concise language to explain the "why" and the "what" of your work's success.

• Demonstrate Iteration: If possible, show examples of how you iterated on designs based on feedback or performance data. This highlights your adaptability and learning process.

• Tailor to Afina: Highlight examples that are most relevant to Afina's product category (wellness, e-commerce) and target platforms (Meta, TikTok, Amazon).

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven mindset, an understanding of direct-response marketing, and the ability to translate those principles into compelling, high-performing visual assets. Be ready to quantitatively back up your design decisions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Afina careers portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work in paid social ads, performance creative, and e-commerce design. Select case studies that highlight quantifiable results (e.g., improved CTR, higher conversion rates) and explain your design process and rationale.

• Resume Optimization: Tailor your resume to highlight experience in DTC/e-commerce, direct-response marketing, and proficiency with key design tools. Use keywords from the job description to align with ATS scanning. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, explaining your creative decisions with a focus on performance metrics, and preparing specific examples for behavioral and situational interview questions. Be ready to discuss your understanding of consumer psychology and e-commerce growth.

• Company Research: Thoroughly research Afina's brand, products, target audience, and current marketing efforts. Understand their position in the market and how your creative contributions can support their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.