Graphic Designer (On-Site)

📍 Job Overview

Job Title: Graphic Designer

Company: The Flowery

Location: Wynwood, FL (Miami, Florida, United States)

Job Type: Full-Time, Salaried

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-11

Experience Level: 2-5 Years

Remote Status: On-Site

🚀 Role Summary

• Drive brand aesthetic and visual communication across digital and print channels, with a strong emphasis on cannabis and lifestyle branding.

• Develop and execute compelling visual content for social media, email campaigns, packaging, and promotional materials, ensuring brand consistency.

• Leverage expertise in email marketing platforms, specifically Klaviyo, to design and implement high-performing, visually engaging email campaigns.

• Collaborate closely with marketing, sales, and product teams to translate campaign objectives and product launches into impactful visual assets.

• Contribute to the creative studio environment by bringing innovative ideas to life and maintaining a proactive, problem-solving attitude.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities, particularly the deep dive into Klaviyo email design, advanced video editing, and collaboration with sales/marketing for campaign visuals, strongly indicate a role that bridges creative design with marketing operations and GTM execution. The emphasis on "Sales & Marketing" department and collaboration with these teams suggests a focus on how design directly impacts revenue-generating activities and customer engagement. This role requires not just aesthetic talent but also a strategic understanding of how design contributes to business objectives.

📈 Primary Responsibilities

• Design and develop a wide range of visual assets, including social media graphics, email templates, packaging designs, website banners, and promotional materials, ensuring alignment with brand guidelines and campaign objectives.

• Craft visually compelling and high-performing email campaigns within Klaviyo, incorporating dynamic content, personalization, animations (GIFs), responsive layouts, and optimizing for deliverability and user experience.

• Collaborate with the Creative Director and marketing team to conceptualize and execute creative strategies for product launches, brand campaigns, and go-to-market initiatives.

• Maintain and enforce brand consistency across all touchpoints, ensuring a cohesive and recognizable brand identity.

• Edit and prepare images and graphics for both digital (web, social) and print applications, optimizing for quality and performance.

• Support the development of engaging visuals for product packaging and promotional materials, understanding the unique requirements of the cannabis industry.

• Contribute to creative writing efforts for content, email campaigns, and promotional materials, ensuring copy complements visual design.

• Assist with potential in-store opening events and the physical construction of displays, demonstrating a hands-on approach to brand activation.

• Proactively identify and implement design trends relevant to the cannabis, wellness, and lifestyle sectors, staying informed about industry-specific regulations and political landscapes.

• Organize and manage digital design files and assets efficiently, ensuring easy accessibility and version control for the creative team.

📝 Enhancement Note: The inclusion of "Potentially helping in store openings and/or physically building displays" suggests a hybrid role where design skills extend to physical merchandising and event support, common in GTM roles that require a hands-on approach to brand experience. The explicit mention of Klaviyo and the detailed requirements for email design indicate a strong focus on marketing operations and direct-to-consumer engagement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: A minimum of two years of professional design experience, including internships or freelance work, with a demonstrated ability to deliver high-quality creative assets.

Required Skills:

• Graphic Design Software Proficiency: Expert command of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and manipulating digital and print assets.

• Email Marketing Design: Deep fluency in Klaviyo for designing, building, and optimizing visually compelling, high-performing emails, including experience with dynamic content, personalization, and responsive design.

• Typography & Color Theory: Strong foundational knowledge of design principles, typography, color theory, and layout composition to create aesthetically pleasing and effective visuals.

• Visual Content Creation: Proven ability to create engaging visual content for diverse platforms such as social media, email campaigns, packaging, and marketing collateral.

• Brand Management: Experience in maintaining and enforcing brand consistency across various marketing channels and materials.

• Image Editing & Preparation: Skill in editing and preparing images and graphics for web and print use, ensuring optimal quality and file formats.

• Collaboration & Communication: Excellent interpersonal skills for effective collaboration with marketing, sales, product teams, and management.

• Project Management Tools: Familiarity with workflow management and communication tools such as Monday.com, Slack, and Microsoft Teams.

Preferred Skills:

• Video Editing & Motion Graphics: Experience with video editing software like Adobe Premiere Pro and motion graphics tools such as After Effects for creating dynamic visual content.

• UI/UX Design Principles: Knowledge of user interface (UI) and user experience (UX) design principles to inform web and digital asset creation.

• Web Design Tools: Familiarity with web design platforms like Figma and content management systems such as WordPress.

• Basic HTML/CSS: Understanding of basic HTML and CSS for potential web-based design applications or email template customization.

• Cannabis Industry Familiarity: Prior experience or a strong understanding of the cannabis culture, industry nuances, and regulatory landscape.

• 3D Design Software: Experience with 3D modeling and rendering tools like Blender, SketchUp, or Cinema 4D for advanced visual development.

• AI Tools: Familiarity with AI and related platforms for design exploration and efficiency.

• Creative Writing: Aptitude for creative writing to complement visual design efforts.

📝 Enhancement Note: The emphasis on Klaviyo, alongside general email platform experience, is a critical differentiator for this role. The inclusion of "creative writing" and "helping in store openings/building displays" broadens the scope beyond traditional graphic design, aligning it more closely with GTM and marketing operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a preference for work demonstrating experience in lifestyle branding, cannabis-related themes, or visually rich marketing campaigns.

• Specific examples of high-performing email campaigns designed and built within Klaviyo (or similar platforms), highlighting metrics or results where possible.

• Case studies illustrating the design process from concept to execution for key projects, demonstrating problem-solving and strategic thinking.

• Examples of brand identity development or consistent application of brand guidelines across multiple assets.

• Visuals of packaging design, social media content, and digital marketing collateral that demonstrate creativity and effectiveness. Process Documentation:

• Showcase your approach to managing design projects from brief to final delivery, including file organization and asset management.

• Provide examples of how you collaborate with cross-functional teams (marketing, sales, product) to ensure design solutions meet business objectives.

• Illustrate your process for incorporating feedback and iterating on designs to achieve optimal results.

• Demonstrate your understanding of design for specific platforms (e.g., email best practices for Klaviyo, social media aspect ratios, print specifications).

📝 Enhancement Note: The explicit requirement for a "Sick portfolio showcasing creative work, preferably with lifestyle or cannabis- related themes" and the deep dive into Klaviyo email design necessitates a portfolio that highlights these specific areas. Candidates should be prepared to discuss the strategic thinking behind their design choices and their impact on business goals, particularly in email marketing and brand building.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Miami, FL, and considering the specialized skills (Klaviyo, video editing), a competitive salary range is estimated to be between $55,000 - $75,000 annually.

Benefits:

• Full-time, salaried position offering stability and comprehensive compensation.

• Opportunity to work within the dynamic and rapidly growing cannabis industry.

• Creative studio environment in the vibrant Wynwood art district.

• Collaboration with a passionate and driven team.

• Potential for professional development and skill expansion in marketing operations and GTM design.

• Standard benefits package (details to be confirmed with employer, likely includes health insurance, paid time off, etc.).

Working Hours: Standard full-time work hours, typically 40 hours per week, with a focus on delivering tasks and projects efficiently within the on-site studio environment.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for Graphic Designers in the Miami, FL area with 2-5 years of experience, factoring in the specialized technical skills (Klaviyo, Adobe Creative Suite, video editing) and the industry (cannabis). The "Salaried" designation implies a fixed annual compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail & Lifestyle Brand. The Flowery operates within the regulated cannabis market, focusing on brand identity, retail experience, and consumer engagement. This industry requires a keen awareness of evolving regulations, marketing restrictions, and a creative approach to differentiation.

Company Size: The company description doesn't specify, but the presence of a "Creative Studio" and collaboration with "Sales & Marketing" departments suggests a growing organization with dedicated teams for different functions. It's likely a medium-sized business that has established a distinct brand presence.

Founded: The founding date is not provided, but the company's presence in a competitive market like Wynwood, FL, implies a level of established operation and brand recognition.

Team Structure:

• The role reports to the Creative Director, indicating a hierarchical creative department.

• It's part of the Sales & Marketing department, highlighting the direct link between design and revenue-generating activities.

• Collaboration is expected with marketing, sales, and product teams, suggesting a matrixed or highly integrated cross-functional structure. Methodology:

• Brand-Centric Design: A primary focus on developing and maintaining a strong, consistent brand identity across all touchpoints.

• Data-Informed Creativity: Utilizing insights from email platform performance (Klaviyo) and market trends to inform design decisions.

• Collaborative Innovation: Encouraging idea generation and execution within a creative studio setting, fostering a team-oriented approach to problem-solving.

• Hands-On Execution: Willingness to engage in both digital design and, where necessary, physical aspects of brand activation.

Company Website: https://theflowery.co/ (Based on domain derived)

📝 Enhancement Note: The company's industry (cannabis) is a crucial context. It implies a need for creativity within regulatory constraints, a focus on lifestyle branding, and an understanding of a specific consumer demographic. The "Creative Studio Gangster with Heart of Gold" tagline suggests a culture that values personality, passion, and a collaborative, perhaps slightly unconventional, work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer. It requires a solid foundation of design principles and software proficiency, along with specialized skills in areas like email marketing design (Klaviyo) and video editing. The responsibilities indicate a hands-on contributor role with significant ownership over specific creative outputs that directly support marketing and sales initiatives.

Reporting Structure: The Graphic Designer reports directly to the Creative Director. This provides a clear line of mentorship and creative oversight, allowing for skill development under experienced guidance.

Operations Impact: The role's impact is significant, as visual assets are critical for brand perception, customer engagement, and driving sales in the competitive cannabis market. The direct involvement in email campaign design via Klaviyo means the designer's work will have a measurable impact on lead nurturing, customer retention, and conversion rates, thus directly influencing revenue operations.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing design and Klaviyo, becoming a go-to resource for high-impact email campaigns.

• Creative Leadership: Develop skills in conceptualizing and leading creative projects, potentially moving towards a Senior Graphic Designer or Art Director role within the company.

• Cross-Functional Acumen: Gain a stronger understanding of marketing strategy, sales enablement, and product launches through close collaboration, opening doors to roles in integrated marketing or GTM strategy.

• Industry Expertise: Develop specialized knowledge in cannabis branding and marketing, a niche with high demand.

• Broader Skillset: Expand proficiency in areas like motion graphics, UI/UX, and potentially 3D design, increasing versatility.

📝 Enhancement Note: The integration of "Sales & Marketing" into the department and the explicit mention of Klaviyo and collaboration with sales teams elevate this role beyond a purely aesthetic function. It's a position where design directly serves GTM objectives, offering unique growth paths tied to marketing operations and revenue enablement.

🌐 Work Environment

Office Type: The job is explicitly "On-Site" and located in a "creative studio in Wynwood." This suggests a dedicated space designed for creative work, likely featuring collaborative areas, individual workstations, and potentially specialized equipment for design and production. Wynwood is known for its artistic and vibrant atmosphere, which may influence the office's aesthetic and culture.

Office Location(s): 380 NW 24TH ST, Miami, FL 33127-4326. This is in the Wynwood district, a well-known arts and entertainment hub in Miami, suggesting a dynamic and inspiring work location.

Workspace Context:

• Creative Hub: The studio environment is described as a "playground of opportunities with space and tools to develop and execute ideas," implying access to necessary creative software and potentially hardware.

• Collaborative Atmosphere: Expect opportunities for direct interaction and brainstorming with other designers, marketing professionals, and potentially sales team members.

• Dynamic Setting: Working in Wynwood places the designer in an environment rich with artistic inspiration, which can foster creativity.

• Hands-On Opportunities: The mention of potentially assisting with store openings and building displays indicates a workspace that might involve aspects beyond a typical office setup, possibly including some physical interaction with brand materials or event setups.

Work Schedule: Full-time, salaried position. While specific daily hours aren't detailed, a standard 40-hour work week is implied, with the expectation of punctuality and presence ("Expert in showing up on-time and on-point"). The on-site nature means a consistent daily presence is required.

📝 Enhancement Note: The "On-Site" requirement in Wynwood, FL, is a key detail. This location is a significant cultural and artistic center, suggesting the company values an inspiring and collaborative physical environment for its creative team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by HR or the Creative Director to assess basic qualifications and creative style.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, discussing key projects, design process, and how their work aligns with The Flowery's brand and the specific requirements of the role (especially Klaviyo and cannabis branding).

• Skills Assessment/Design Challenge: A practical test to evaluate proficiency in Adobe Creative Suite, Klaviyo email design, or a creative problem-solving exercise related to a branding challenge.

• Team/Culture Fit Interview: Discussions with the Creative Director and potentially other team members to gauge personality, collaborative ability, and alignment with the company's "creative studio gangster" culture.

• Final Interview: Potentially with a senior leader to discuss overall fit and expectations.

Portfolio Review Tips:

• Highlight Klaviyo Expertise: Dedicate a significant portion of your portfolio to email designs created in Klaviyo. Showcase dynamic content, personalization, animations, and responsive layouts. Quantify results if possible (e.g., "improved open rates by X%," "contributed to Y% increase in click-throughs").

• Showcase Brand Versatility: Include examples demonstrating your ability to adapt to different brand aesthetics, especially if you have lifestyle or cannabis-related work. Clearly articulate your understanding of the target audience and how your designs resonate.

• Process Over Perfection: For each project, explain your thought process: the brief, research, concept development, design choices (typography, color, layout), execution, and any challenges overcome.

• Visual Storytelling: Present your work in a clear, visually appealing manner. Use mockups to show how designs would appear in their intended context (e.g., on a phone screen for emails, on packaging).

• Tailor to The Flowery: Research The Flowery's current branding and marketing efforts. If possible, include a conceptual piece that demonstrates how you would approach their brand or a specific campaign.

• Include Writing Samples: If you have strong creative writing samples that complement your design work, include them, especially for email copy or social media content.

Challenge Preparation:

• Klaviyo Proficiency: Be ready to demonstrate your ability to build a responsive, visually appealing email template in Klaviyo, potentially under timed conditions.

• Design Principles Application: Prepare to discuss how you apply typography, color theory, and layout principles to achieve specific marketing or brand objectives.

• Brand Consistency: Understand how to maintain brand integrity across diverse media. Be ready to critique existing brand materials or propose improvements.

• Problem-Solving: Anticipate questions about how you handle creative briefs, tight deadlines, challenging feedback, or unexpected project changes.

📝 Enhancement Note: The emphasis on Klaviyo and the "creative studio gangster" ethos means candidates should prepare to present a portfolio that is not only visually strong but also demonstrates a proactive, collaborative, and results-oriented approach to design within a fast-paced, creative environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design tasks.

• Klaviyo: Deep expertise required for designing, building, and deploying email campaigns. This is a critical tool for this role.

• Video Editing Software: Proficiency in Adobe Premiere Pro and After Effects for creating dynamic video and motion graphics content.

• Web Design Tools: Familiarity with Figma for UI/UX design and prototyping, and WordPress for potential content management system integration.

Analytics & Reporting:

• While not explicitly listed as a primary responsibility for the designer, understanding how to interpret basic analytics from Klaviyo (e.g., open rates, click-through rates) to inform email design decisions is beneficial. CRM & Automation:

• Monday.com: Used for project management, task tracking, and workflow organization within the creative and marketing teams.

• Slack/Microsoft Teams: For real-time communication, team collaboration, and project updates.

Other Potential Tools (Preferred):

• 3D Design Software: Blender, SketchUp, Cinema 4D for advanced visual rendering and asset creation.

• AI Design Tools: Familiarity with emerging AI platforms relevant to graphic design.

📝 Enhancement Note: The explicit mention of Klaviyo as a core requirement, alongside Adobe Creative Suite and video editing tools, highlights the role's focus on digital marketing execution and content creation that directly impacts customer engagement and sales funnels.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating unique ideas and pushing creative boundaries within the cannabis lifestyle space.

• Collaboration & Teamwork: Valuing a "squad" mentality, where individuals work together, share knowledge, and support each other in a dynamic studio environment.

• Passion & Drive: Seeking individuals who are genuinely enthusiastic about design, the cannabis industry, and contributing to the company's success.

• Resilience & Adaptability: Encouraging a positive attitude towards challenges and the ability to thrive in a fast-paced, sometimes chaotic, environment.

• Professionalism & Punctuality: While valuing a creative spirit, there's an expectation of reliability and punctuality ("Expert in showing up on-time and on-point").

Collaboration Style:

• Integrated Workflows: Designers work closely with marketing, sales, and product teams to ensure creative outputs align with business objectives and campaign strategies.

• Feedback Loops: An open environment for giving and receiving constructive feedback to refine designs and improve campaign performance.

• Knowledge Sharing: Encouraging team members to learn from each other, whether it's sharing design tips, new software techniques, or insights into the cannabis market.

• Proactive Contribution: Team members are expected to be self-motivated, contributing ideas and taking initiative to solve problems and enhance brand presence.

📝 Enhancement Note: The "creative studio gangster with heart of gold" description points to a culture that is energetic, passionate, and perhaps a bit unconventional, but ultimately values strong teamwork and positive contributions.

⚡ Challenges & Growth Opportunities

Challenges:

• Regulatory Landscape: Navigating the complexities and restrictions of marketing within the cannabis industry requires creativity and strategic thinking.

• Brand Differentiation: Standing out in a crowded market with a unique and compelling visual identity.

• Balancing Creativity with Performance: Ensuring designs are not only aesthetically pleasing but also optimized for conversion and engagement, especially in email marketing.

• Fast-Paced Environment: Adapting to evolving campaign needs, tight deadlines, and the dynamic nature of the cannabis market.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs (marketing, sales, product) into cohesive visual solutions.

Learning & Development Opportunities:

• Advanced Email Marketing Design: Deepen expertise in Klaviyo and other email marketing platforms, focusing on advanced personalization, automation, and A/B testing of visual elements.

• Cannabis Branding Strategy: Develop specialized knowledge in marketing to cannabis consumers, understanding brand archetypes, regulatory compliance, and effective visual communication within this niche.

• Motion Graphics & Video Production: Expand skills in After Effects and Premiere Pro to create more dynamic and engaging multimedia content.

• 3D Design & Emerging Technologies: Explore 3D modeling and AI tools to innovate visual asset creation.

• GTM Contribution: Gain a deeper understanding of Go-To-Market strategies and how design directly supports sales enablement and campaign success.

📝 Enhancement Note: The challenges highlight the unique aspects of working in the cannabis industry and a fast-paced marketing environment, while growth opportunities point towards specialization and expanding a versatile creative skillset.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an email campaign for a new product launch in the cannabis space, specifically for Klaviyo, considering our brand guidelines and regulatory constraints?" (Focus on process, platform knowledge, and strategic thinking).

• "Describe a time you had to balance creative vision with strict brand guidelines or technical limitations in a design project. How did you achieve a successful outcome?" (Assesses problem-solving and adaptability).

• "Our brand aims for a lifestyle-oriented aesthetic. How would you ensure our visual content resonates with our target audience and differentiates us from competitors?" (Tests understanding of target audience and brand strategy). Company & Culture Questions:

• "What are your thoughts on our current branding and visual identity? How might you contribute to evolving it?" (Shows research and initiative).

• "The job description mentions being a 'creative studio gangster.' What does that mean to you, and how do you embody that spirit in your work?" (Gauges cultural fit and enthusiasm).

• "How do you stay current with design trends, especially those relevant to the cannabis and lifestyle industries?" (Assesses industry awareness and continuous learning). Portfolio Presentation Strategy:

• Quantify Impact: For every project, especially email campaigns, highlight any measurable results (e.g., engagement rates, conversion contributions). If exact numbers aren't available, discuss the intended impact and how the design supported it.

• Detail Your Process: Walk through 2-3 key projects, explaining your design thinking, challenges, and solutions. Focus on how you used tools like Adobe Creative Suite and Klaviyo.

• Showcase Klaviyo Proficiency: Dedicate a specific segment of your presentation to your email design work in Klaviyo. Demonstrate your understanding of its features and how you leverage them for effective campaigns.

• Address Cannabis Context: Be prepared to discuss your understanding of the cannabis industry's visual language, regulatory considerations, and how your designs would navigate these.

• Enthusiasm and Collaboration: Convey your passion for design and your eagerness to collaborate with the team and contribute to The Flowery's success.

📝 Enhancement Note: Candidates should be prepared to discuss their experience with Klaviyo in detail, showcase how their design work supports marketing and sales objectives, and demonstrate an understanding of the unique challenges and opportunities within the cannabis industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruit.hirebridge.com.

• Curate Your Portfolio: Select your strongest design pieces, emphasizing those that showcase Klaviyo email design, lifestyle branding, and experience with packaging or social media content. Ensure your portfolio is easily navigable and visually appealing.

• Tailor Your Resume: Highlight your proficiency in Adobe Creative Suite, Klaviyo, video editing software, and any relevant experience in the cannabis industry or lifestyle branding. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, your collaboration with teams, and the impact of your work. Be ready to discuss specific examples related to email marketing and brand consistency.

• Research The Flowery: Familiarize yourself with their brand, products, marketing efforts, and the Wynwood area. Understand their target audience and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.