Graphic Designer | Full Time | On Site

📍 Job Overview

Job Title: Graphic Designer | Full Time | On Site

Company: Greenleaf Hospitality Group

Location: Radisson Plaza Hotel, Myrtle Beach, South Carolina, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-01

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing and executing visually compelling marketing assets that align with brand guidelines and project objectives within the hospitality sector.

• Responsibilities include conceptualizing and creating designs for a diverse range of print and digital media, focusing on brand consistency and audience engagement.

• Requires proficiency in industry-standard design software and a strong understanding of design principles, typography, and color theory.

• The position offers an opportunity to contribute to a dynamic marketing team in a recognized hospitality group, with potential for skill development and career growth.

📝 Enhancement Note: While the original listing is for a "Graphic Designer," this enhanced description frames it within a "Marketing Operations / Creative Services" category to align with operations-centric job boards and candidate search patterns. The focus is on the operational impact of design in marketing execution.

📈 Primary Responsibilities

• Assist in the conceptualization and execution of design projects for various marketing collateral, including brochures, advertisements, social media graphics, and website assets.

• Collaborate closely with the marketing and design teams to ensure all visual communications adhere strictly to established brand identity and guidelines.

• Develop creative and impactful designs tailored to specific project goals and target demographics within the hospitality industry.

• Support the end-to-end production process for both print and digital assets, ensuring quality control and timely delivery to meet campaign schedules.

• Proactively research and integrate current industry trends, emerging design techniques, and new tools to continuously elevate design quality and operational efficiency.

• Maintain meticulous attention to detail in all design outputs, ensuring accuracy and brand integrity.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet established deadlines and project milestones.

📝 Enhancement Note: These responsibilities are detailed to emphasize the operational aspects of design, such as process adherence, collaboration for efficiency, and timely asset delivery, which are critical in marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related creative field.

Experience: 0-2 years of professional experience in graphic design, with a focus on marketing collateral and digital assets.

Required Skills:

• Proficiency in Adobe Creative Suite: Demonstrated expertise in Adobe Photoshop, Illustrator, and InDesign for creating and editing complex visual assets.

• Design Principles Mastery: Strong understanding and practical application of typography, color theory, layout design, and visual hierarchy.

• Portfolio of Work: A comprehensive portfolio showcasing a range of design projects, illustrating a keen eye for detail, creativity, and problem-solving abilities.

• Brand Consistency Management: Proven ability to interpret and apply brand guidelines consistently across diverse media.

• Communication & Collaboration: Excellent verbal and written communication skills, with a demonstrated ability to work effectively within a team environment and with cross-functional stakeholders.

• Project Management Fundamentals: Ability to manage multiple projects simultaneously, prioritize tasks, and adhere to strict deadlines in a fast-paced environment.

Preferred Skills:

• Experience in the hospitality industry or with related marketing campaigns.

• Familiarity with digital marketing platforms and social media content creation tools.

• Basic understanding of UX/UI principles for web and mobile design elements.

• Knowledge of print production processes and file preparation.

📝 Enhancement Note: The required skills are specifically tailored to highlight the operational competencies expected from a graphic designer supporting marketing efforts, emphasizing software proficiency, adherence to standards, and project execution capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Concept Execution: Showcase examples of how you translated abstract concepts or client briefs into concrete visual designs, demonstrating your process from ideation to final output.

• Brand Guideline Adherence: Include case studies or examples where you successfully applied complex brand guidelines to create cohesive marketing materials across different platforms (e.g., print ads, social media posts, digital banners).

• Software Proficiency Demonstration: Ensure your portfolio visually represents your command over Adobe Creative Suite tools, perhaps through examples that highlight advanced techniques or efficient workflows.

• Project Scope & Impact: For each portfolio piece, briefly describe the project's objective, your role, the tools used, and the intended or actual impact (e.g., engagement metrics for social graphics, clarity of messaging for brochures).

Process Documentation:

• Ability to document design processes for future reference, including workflow steps, software settings, and asset management practices.

• Experience in creating design briefs or templates that streamline the design request process for internal stakeholders.

• Understanding of how design assets integrate into broader marketing campaign workflows and automation processes.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only displays creative work but also demonstrates an understanding of design as an operational function—process, consistency, and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 0-2 years of experience in Myrtle Beach, South Carolina, the estimated annual salary range is likely between $45,000 and $60,000. This estimate considers the cost of living in the region and typical compensation for entry-to-mid-level creative roles in the hospitality sector.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance options available for full-time employees.

• Retirement Savings: 401K plan with a generous 100% match on contributions up to 3% of salary, supporting long-term financial planning.

• Family Support: Parental Leave Program for eligible full-time employees.

• Employee Well-being: Robust Employee Assistance Program offering up to 7 free counseling sessions annually, and a Health and Wellness reimbursement of up to $600 per year for fitness-related expenses (e.g., gym memberships, massages).

• Perks: Daily shift meals provided, a 10% discount on food and beverages at Greenleaf Hospitality Group outlets, and discounted hotel rates at Choice Hotels Worldwide.

Working Hours: This is a full-time, on-site position requiring approximately 40 hours per week, typically within standard business operating hours to facilitate collaboration with marketing and hotel operations teams.

📝 Enhancement Note: A regional salary estimate has been provided, along with a detailed breakdown of benefits, to offer a more complete picture for potential applicants. The hours are specified to clarify the operational commitment required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels and Food Service). Greenleaf Hospitality Group operates within a competitive and dynamic sector that prioritizes guest experience, service quality, and consistent brand representation.

Company Size: While not explicitly stated, the "101 Best and Brightest Companies" recognition suggests a company that invests in its employees and fosters a positive workplace culture, likely with a mid-to-large employee base across its various properties.

Founded: Greenleaf Hospitality Group has a history that includes being recognized as one of the "Nation's 101 Best and Brightest Companies," indicating a commitment to excellence and employee well-being over time.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative services department, potentially within the hotel's management structure or a centralized group supporting multiple properties.

• Reporting will be to a Marketing Manager, Creative Director, or a senior designer.

Methodology:

• Data-Driven Design: While creativity is key, designs will likely be informed by marketing objectives, target audience insights, and performance metrics from previous campaigns.

• Process Standardization: Emphasis on adhering to brand guidelines and efficient workflow processes to ensure consistency and timely delivery of marketing assets.

• Collaborative Development: Design concepts are likely developed through teamwork, with feedback loops involving various stakeholders to refine creative output.

Company Website: https://www.greenleafhospitality.com/ (Inferred from domain_derived)

📝 Enhancement Note: This section provides context about Greenleaf Hospitality Group's industry, potential company culture based on awards, and the likely structure and operational approach of the team the designer will join.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior designer (0-2 years experience), focusing on executing established design concepts and supporting senior team members. It's a foundational role within the creative and marketing operations function.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or a Senior Designer, providing clear lines of direction and feedback on project tasks and professional development.

Operations Impact: The role's impact is measured by the effectiveness of marketing materials in attracting guests, driving bookings, enhancing brand perception, and supporting sales initiatives. High-quality, on-brand visuals are critical operational tools for the hospitality business.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing graphics, print collateral, or even basic motion graphics.

• Industry Knowledge: Gain in-depth understanding of marketing and operational strategies within the hospitality sector.

• Creative Leadership Path: Potential to advance to Senior Graphic Designer roles, Creative Director, or into broader marketing management positions with demonstrated performance and leadership potential.

• Cross-functional Exposure: Opportunities to learn about other aspects of hotel and hospitality operations through collaboration.

📝 Enhancement Note: This analysis outlines the career trajectory for a graphic designer, emphasizing how this role contributes to the operational success of the company and highlighting pathways for professional advancement within the hospitality industry.

🌐 Work Environment

Office Type: The role is based on-site at the Radisson Plaza Hotel, suggesting a dynamic, fast-paced environment typical of hotel operations. The design workspace may be integrated within the hotel's administrative offices.

Office Location(s): Radisson Plaza Hotel, Myrtle Beach, South Carolina. This location offers a coastal environment and is part of a tourist-centric region, providing context for the types of marketing campaigns the designer might support.

Workspace Context:

• Collaborative Hub: The workspace is likely designed to foster interaction with hotel management, sales, and marketing teams, promoting efficient communication and rapid feedback cycles.

• Tool Access: Expect access to standard office equipment and the necessary software and hardware (computers, monitors) required for graphic design tasks.

• Team Integration: Close proximity to other hotel departments allows for a deep understanding of operational needs and direct engagement with stakeholders who utilize the design assets.

Work Schedule: A standard 40-hour work week, likely during regular business hours, to ensure seamless collaboration with internal teams and timely completion of design requests that support daily hotel operations and marketing initiatives.

📝 Enhancement Note: This section details the physical and operational context of the work environment, focusing on how the on-site nature and hotel setting influence the designer's day-to-day activities and collaborative opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative aptitude. Be prepared to highlight relevant projects.

• Skills Assessment/Portfolio Review: A more in-depth discussion about your portfolio, focusing on your design process, problem-solving skills, and understanding of design principles. This may include a creative exercise or a specific case study presentation.

• Behavioral/Situational Interviews: Questions designed to gauge your collaboration style, ability to handle feedback, time management skills, and cultural fit with Greenleaf Hospitality Group.

• Final Interview: Potentially with a department head or senior leader to confirm alignment with company values and overall team fit.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills relevant to marketing and hospitality. Ensure a mix of print and digital if possible.

• Showcase Process: For each project, briefly explain the objective, your design thinking, the tools used, and the outcome. Visuals of sketches, wireframes, or mood boards can be impactful.

• Highlight Brand Consistency: Include examples where you successfully applied brand guidelines, demonstrating your attention to detail and ability to maintain visual integrity.

• Quantify Impact (If Possible): If any designs led to measurable results (e.g., increased social engagement, successful event promotion), mention them.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. PDFs or dedicated online portfolios are common.

Challenge Preparation:

• Design Brief Interpretation: Practice interpreting design briefs and quickly brainstorming visual concepts.

• Brand Guideline Application: Be ready to demonstrate how you would apply specific (hypothetical or real) brand guidelines to a new project.

• Problem-Solving Scenarios: Prepare to discuss how you would approach design challenges, such as tight deadlines, conflicting feedback, or creative blocks.

📝 Enhancement Note: This section provides tactical advice for the application and interview process, with a strong emphasis on portfolio presentation and demonstrating operational design capabilities relevant to the hospitality industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design work. Proficiency in Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print and digital publications) is critical.

• Microsoft Office Suite / Google Workspace: For general document creation, communication, and collaboration (Word/Docs, PowerPoint/Slides).

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are expected for this role, but understanding how design assets are integrated into marketing automation platforms or CRM campaigns can be advantageous for effective collaboration.

📝 Enhancement Note: This highlights the core software essential for the role and touches upon related technologies to provide a complete picture of the design technology environment.

👥 Team Culture & Values

Operations Values:

• Excellence in Service: Reflecting the hospitality industry's core value, aiming for high-quality design output that enhances guest experience and brand perception.

• Collaboration & Teamwork: Working harmoniously with marketing, sales, and hotel operations to achieve collective goals, emphasizing open communication and mutual support.

• Integrity & Professionalism: Upholding high standards in all work, from design execution to stakeholder interactions, ensuring reliability and trustworthiness.

• Innovation & Adaptability: Staying current with design trends and being open to new creative approaches and technologies to continuously improve marketing effectiveness.

Collaboration Style:

• Cross-functional Integration: Actively engaging with various hotel departments to understand their marketing needs and providing tailored design solutions.

• Feedback-Driven Improvement: Embracing constructive criticism and incorporating feedback from team members and stakeholders to refine designs and processes.

• Knowledge Sharing: Contributing to a team environment where design best practices, new techniques, and creative ideas are shared openly.

📝 Enhancement Note: This section infers the team's cultural values and collaboration style based on the company's industry, recognition, and the nature of the role, focusing on how these values translate into operational behavior for a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively expressing creative vision while strictly adhering to established brand guidelines and corporate objectives.

• Managing Diverse Stakeholder Needs: Catering to the varied design requests and expectations from different departments within the hotel and the broader group.

• Pace of the Hospitality Industry: Adapting to the fast-paced nature of hotel marketing, which often requires quick turnarounds for promotions and events.

• Staying Current with Design Trends: Continuously learning and adapting to new design software, techniques, and digital marketing trends in a competitive landscape.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities for workshops or online courses focused on specific design software features, digital marketing design, or hospitality branding.

• Industry Exposure: Learning about the intricacies of the hospitality business, marketing strategies, and operational workflows through daily interaction and project involvement.

• Mentorship: Guidance from senior designers or marketing managers to refine creative skills and career direction.

• Portfolio Expansion: Building a robust portfolio with diverse projects that can lead to future career advancements within Greenleaf Hospitality Group or the broader industry.

📝 Enhancement Note: This section proactively addresses potential challenges inherent in the role and company context, framing them as opportunities for skill development and professional growth within the operations and marketing framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a design under tight constraints. How did you manage the process and ensure a successful outcome?" (Focus on process, time management, and brand adherence).

• "How do you ensure brand consistency across different marketing channels, especially when working with multiple stakeholders?" (Highlight your understanding of brand guidelines and communication skills).

Company & Culture Questions:

• "What interests you about working in the hospitality industry, specifically with Greenleaf Hospitality Group?" (Research the company's values, recent campaigns, and reputation).

• "How do you handle receiving constructive criticism on your designs?" (Demonstrate openness to feedback and a collaborative approach to refinement).

Portfolio Presentation Strategy:

• Storytelling: Craft a narrative for each portfolio piece, focusing on the problem, your solution, and the impact.

• Visual Clarity: Use high-quality images and clear layouts. Ensure your digital portfolio is easily navigable.

• Conciseness: Be prepared to present your strongest pieces within a limited timeframe, focusing on the most relevant skills for the role.

• Engagement: Be ready to answer questions about your choices and demonstrate your thought process.

📝 Enhancement Note: This provides targeted interview preparation advice, including specific question types and strategies for presenting a portfolio, aiming to equip candidates to demonstrate their operational readiness and creative problem-solving skills.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Greenleaf Hospitality Group careers portal.

• Resume Optimization: Tailor your resume to highlight graphic design skills, software proficiency, and any relevant experience in marketing or the hospitality industry. Use keywords such as "Adobe Creative Suite," "brand consistency," "print and digital media," and "marketing collateral."

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your ability to create visually appealing and brand-aligned assets for marketing purposes. If possible, include examples relevant to hospitality or customer-facing services.

• Interview Preparation: Practice articulating your design process, project management approach, and how you collaborate with teams. Be ready to discuss your portfolio in detail and answer behavioral questions.

• Company Research: Familiarize yourself with Greenleaf Hospitality Group's brands, mission, and recent marketing efforts to demonstrate genuine interest and understanding of their operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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