Graphic Designer (Cebu)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing Focus)

Company: Wine Adore

Location: Cebu City, Cebu, Philippines

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 22, 2026

Experience Level: Mid-Level (1-3 Years)

Remote Status: On-site

🚀 Role Summary

• Develop and design high-converting visual assets for digital advertising campaigns, with a primary focus on Meta Ecosystem (Facebook, Instagram) and Google Ads (Display, YouTube).

• Collaborate cross-functionally with Marketing and Sales teams to translate campaign concepts and marketing briefs into compelling visual creatives that drive engagement and conversions.

• Continuously analyze creative performance data and iterate on designs to optimize Click-Through Rates (CTR) and conversion metrics.

• Leverage AI-powered design tools to accelerate production workflows, generate creative variations for A/B testing, and enhance overall campaign efficiency.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations domain, emphasizing the strategic application of design skills to drive measurable business outcomes in digital advertising. The focus on "performance marketing" and "conversion optimization" indicates a need for a designer who understands the direct impact of their work on sales and revenue.

📈 Primary Responsibilities

• Design and execute visually compelling and high-performing creatives specifically for Meta Ads (Facebook, Instagram) and Google Ads (Display, YouTube) platforms.

• Develop visuals that are optimized for conversion rates, engagement metrics, and overall campaign effectiveness.

• Work closely with Marketing and Sales teams to understand campaign objectives, translate marketing briefs into clear visual assets, and ensure brand consistency.

• Iterate on existing creative assets based on performance data, A/B testing results, and feedback from the marketing team to continuously improve campaign outcomes.

• Support broader design needs for the digital ecosystem, including social media graphics, landing page visuals, email marketing assets, and other marketing collateral.

• Utilize and experiment with AI design tools (e.g., Midjourney, DALL-E, Canva AI) to enhance productivity, generate diverse creative options, and streamline the A/B testing process for ad creatives.

• Maintain a strong understanding of current digital advertising trends and best practices in creative design for performance marketing.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical thinking. The emphasis on "iterating based on performance data" requires a proactive approach to design, where designers are expected to not only create but also interpret results to inform future work, a hallmark of operations-focused creative roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles with this level of responsibility and performance focus. Equivalent practical experience and a strong portfolio will also be highly valued.

Experience: 1-3 years of dedicated experience in Graphic Design, with a strong preference for experience within digital marketing, performance marketing, or a similar fast-paced, results-oriented environment.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually appealing and effective designs across various digital platforms.

• Performance Marketing Acumen: A foundational understanding of how design elements influence advertising performance metrics such as CTR, conversion rates, and engagement.

• Meta Ads Creative Design: Proven ability to design compelling ad creatives specifically for Facebook and Instagram campaigns, understanding platform-specific best practices.

• Google Ads Creative Design: Experience in creating effective display and YouTube ad creatives that align with Google Ads campaign objectives and formats.

• Adobe Creative Suite Mastery: Strong proficiency in Adobe Photoshop and Adobe Illustrator for image editing, vector graphics, and layout design.

• Portfolio of Ad Creatives: A robust portfolio showcasing a range of successful ad creatives, with clear examples demonstrating impact or potential impact on campaign performance.

• Understanding of Visual Hierarchy & Typography: Ability to create designs with clear visual flow and impactful typography suitable for digital advertising.

• Location Requirement: Must be based in Cebu, Philippines.

Preferred Skills:

• Motion Graphics/Video Editing: Familiarity with motion design tools like Adobe After Effects, CapCut, or similar, for creating animated ads or video content.

• AI Design Tool Experience: Prior experience or a keen interest in utilizing AI-powered design tools (e.g., Midjourney, DALL-E, Canva AI) to enhance creative output and efficiency.

• Landing Page Design Principles: Basic understanding of design principles for landing pages that support advertising campaigns and drive conversions.

• A/B Testing Experience: Familiarity with the concept and execution of A/B testing for creative assets to optimize campaign performance.

• Digital Marketing Fundamentals: General knowledge of digital marketing strategies and channels beyond paid social and search.

📝 Enhancement Note: The requirement for a "performance-driven mindset" and understanding of "how creatives impact ad performance" elevates this from a purely creative role to one with operational impact. Candidates should be prepared to discuss how their designs have contributed to specific marketing KPIs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Ad Creative Showcase: A dedicated section within your portfolio featuring a minimum of 5-7 examples of high-performing ad creatives for Meta and Google Ads. For each example, briefly describe the objective, target audience, and any known performance impact (e.g., improved CTR, conversion rate).

• Conversion-Focused Design: Highlight projects where your design choices directly contributed to a desired user action, such as a purchase, sign-up, or lead generation.

• Platform Adaptability: Include examples demonstrating your ability to adapt designs for different ad platforms and formats, showcasing an understanding of their unique requirements.

• AI Tool Integration (Optional but Recommended): If you have experience using AI tools for design, include examples where they were used to accelerate workflow, generate variations, or achieve specific design outcomes.

Process Documentation:

• Workflow Efficiency: Be prepared to discuss your design process, emphasizing how you manage multiple projects, prioritize tasks, and collaborate with stakeholders to ensure timely delivery without compromising quality.

• Performance Iteration: Articulate your approach to iterating on designs based on data. This includes how you interpret performance metrics and translate them into actionable design adjustments.

• Brief Interpretation: Demonstrate your ability to effectively interpret marketing briefs, ask clarifying questions, and translate strategic objectives into creative deliverables.

📝 Enhancement Note: For operations-focused roles, a portfolio is not just a gallery of work but a demonstration of process. Candidates should be ready to walk through their design workflow, highlighting how they incorporate feedback, data, and efficiency tools to achieve results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 1-3 years of experience in Cebu City, Philippines, specializing in performance marketing, the estimated salary range is PHP 25,000 - PHP 40,000 per month. This estimate considers the specialized nature of performance marketing design, the demand for AI tool proficiency, and the cost of living in Cebu.

Benefits:

• Competitive Salary: A monthly salary within the estimated range, reflecting your skills and experience.

• Health Insurance: Comprehensive health coverage, likely including medical and dental benefits.

• Paid Time Off: Generous paid leave days, including vacation leave, sick leave, and national holidays.

• Professional Development: Opportunities for training, workshops, and access to learning resources to enhance design and performance marketing skills.

• Team Events & Activities: Participation in company-sponsored social events and team-building activities.

• Employee Discounts: Potential discounts on Wine Adore products or services.

• Work Environment: A supportive and collaborative on-site work environment in Cebu City.

Working Hours: Typically 40 hours per week, with a standard Monday to Friday work schedule. Some flexibility may be expected during peak campaign periods, but this will be communicated and managed by the team.

📝 Enhancement Note: The salary estimate is based on research from local job boards and salary aggregators for similar roles in the Philippines, adjusted for the specific skills and industry focus. Benefits are standard for full-time positions in the region and within a growing e-commerce/digital marketing company.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Wine Retail) with a strong focus on digital marketing and direct-to-consumer sales across Southeast Asia. Wine Adore aims to modernize the wine-buying experience through curated selections and robust online engagement.

Company Size: Adore Support Services Philippines Inc. (the entity likely employing this role) is part of a larger, growing organization. The specific size helps indicate the potential for structured processes alongside a dynamic, startup-like pace. This means a more established operational framework but still with ample room for individual impact and innovation.

Founded: Wine Adore is building a "modern wine experience," suggesting it's a relatively newer player or undergoing significant digital transformation, likely founded within the last decade to leverage current digital marketing capabilities.

Team Structure:

• Marketing Operations Focus: This role sits within a team that is heavily focused on the operational execution of marketing campaigns, particularly digital advertising. The team likely includes specialists in paid media, content, and analytics.

• Cross-Functional Collaboration: Close collaboration with the broader Marketing team, Sales teams, and potentially product/e-commerce managers to ensure visual assets align with overall business objectives and campaign strategies.

• Reporting Line: Expected to report to a Marketing Manager, Creative Lead, or a Head of Digital Marketing, who will provide strategic direction and performance feedback.

Methodology:

• Data-Driven Design: Emphasis on using performance data (CTR, conversion rates) to inform and optimize creative design decisions.

• Agile Campaign Execution: A fast-paced approach to campaign deployment and iteration, requiring quick turnaround times for creative assets.

• AI-Augmented Workflows: Integration of AI tools to enhance efficiency, creativity, and testing capabilities within the design process.

Company Website: wineadore.com (Assumed, based on company name)

📝 Enhancement Note: Understanding Wine Adore's position as a "modern wine experience" and its digital ecosystem focus is crucial. This implies a forward-thinking marketing approach where design is directly tied to commercial outcomes, a key characteristic of operations roles in marketing.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, focusing on specialized application within performance marketing. It's an opportunity to deepen expertise in digital ad creative optimization and gain exposure to data-driven marketing strategies.

Reporting Structure: The role will likely report to a Marketing Manager or Creative Lead who oversees digital advertising campaigns. This provides a clear line of guidance and performance feedback, essential for growth.

Operations Impact: The Graphic Designer plays a direct role in the company's revenue generation by creating assets that drive traffic, engagement, and ultimately sales through paid advertising channels. Their work directly impacts the efficiency and ROI of marketing spend.

Growth Opportunities:

• Specialization in Performance Creative: Develop deep expertise in designing for specific digital advertising platforms and understanding the nuances of conversion-focused design.

• AI Design Mastery: Become proficient in leveraging cutting-edge AI tools for design, a rapidly growing field with high demand.

• Marketing Analytics Exposure: Gain practical experience in interpreting campaign performance data and applying insights to creative strategy, bridging the gap between design and analytics.

• Potential for Senior/Lead Creative Roles: With proven success in driving performance through design, opportunities may arise for senior designer positions or leadership roles within the creative or marketing operations team.

• Cross-Functional Skill Development: Opportunities to learn about broader digital marketing strategies, campaign management, and e-commerce operations.

📝 Enhancement Note: The growth path here is not just about design skill progression but about becoming a more strategic, data-informed creative professional. This aligns with the broader trend of operations roles demanding analytical capabilities alongside functional expertise.

🌐 Work Environment

Office Type: The role is based in Cebu City, Philippines, within Adore Support Services Philippines Inc., suggesting a professional office environment designed for operational efficiency and collaboration.

Office Location(s): Cebu City, Cebu, Philippines. Specific details about the office building or accessibility would need to be confirmed, but it's expected to be a standard professional office setting.

Workspace Context:

• Collaborative Hub: The office is likely set up to foster teamwork, with shared workspaces and meeting areas for cross-functional discussions between design, marketing, and sales teams.

• Tool Accessibility: Access to necessary design hardware (computers, monitors) and software licenses (Adobe Creative Suite, AI tools) will be provided.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues, facilitating quick feedback loops and idea sharing, which is crucial for a fast-paced creative role.

Work Schedule: A standard 40-hour work week, typically Monday to Friday. While on-site, the environment is expected to support focused work while encouraging team engagement.

📝 Enhancement Note: An on-site role in a professional office setting in Cebu for a growing e-commerce company suggests a structured yet potentially dynamic work environment. Collaboration and direct communication are likely key elements of the daily experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Creative Assessment/Portfolio Review: A more in-depth discussion about your portfolio, focusing on ad creatives, design process, and understanding of performance marketing. You may be asked to walk through specific case studies.

• Skills-Based Exercise (Potential): A short design challenge or task, possibly simulating ad creative creation or iteration based on provided data, to evaluate your practical skills and approach under time constraints.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, communication skills, problem-solving abilities, and alignment with the company's performance-driven mindset.

• Final Interview: May involve higher-level stakeholders to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate for Performance: Prioritize showcasing ad creatives (Meta, Google) that demonstrate your ability to drive results. If specific KPIs are available (e.g., "Increased CTR by X%"), highlight them.

• Showcase Process: Be ready to discuss your thought process behind