Graphic Designer – Brand, Packaging & Social Media

📍 Job Overview

Job Title: Graphic Designer – Brand, Packaging & Social Media

Company: Re'equil India Private Limited

Location: Chandigarh, Chandigarh, India

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-06

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling brand strategies across packaging, product photography, and digital touchpoints.

• Design engaging social media creatives and marketing campaign assets that align with brand identity and business objectives.

• Maintain and evolve brand guidelines and brand books to ensure visual consistency across all platforms.

• Collaborate effectively with cross-functional teams and stakeholders to translate requirements into impactful design solutions.

• Ensure seamless visual consistency across digital, e-commerce, packaging, and offline marketing materials.

📝 Enhancement Note: This role is critical for a D2C brand in the beauty/skincare/FMCG sector, requiring a blend of creative flair and strategic brand application. The emphasis on packaging and social media suggests a hands-on role with significant direct impact on product presentation and customer engagement.

📈 Primary Responsibilities

• Conceptualize and design innovative packaging and merchandising solutions that elevate the brand experience and product appeal.

• Create mood boards and curate visual references to guide product shoots and marketing campaign aesthetics.

• Design dynamic and shareable social media graphics, animations, and digital ad creatives.

• Develop and implement comprehensive brand guidelines and brand books to ensure consistent visual language across all communications.

• Collaborate closely with marketing, product development, and sales teams to understand project briefs and deliver creative solutions.

• Ensure brand consistency across all marketing collateral, including digital assets, e-commerce platforms, print materials, and product packaging.

• Maintain a high standard of design quality, paying close attention to typography, color theory, layout, and print production best practices.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting strict deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibility to "Develop, maintain, and implement brand guidelines and brand books" indicates a need for a designer who can not only create assets but also govern the visual identity of the brand, suggesting a mid-level role with some autonomy and strategic input.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Design, or a closely related field.

Experience: 2–3 years of professional experience in graphic design, with a strong preference for candidates with experience in the beauty, skincare, FMCG, lifestyle, or Direct-to-Consumer (D2C) brand sectors.

Required Skills:

• Proven expertise in branding and identity design.

• Extensive experience in packaging design, from concept to final artwork.

• Proficiency in creating engaging social media creatives and digital marketing assets.

• Strong command of Adobe Photoshop, Illustrator, and InDesign.

• Deep understanding of typography, color theory, and composition principles.

• Solid knowledge of print production processes and best practices.

• Excellent visual storytelling abilities.

• Strong communication and presentation skills to articulate creative ideas and collaborate with stakeholders.

• Demonstrated ability to manage multiple projects effectively and meet tight deadlines. Preferred Skills:

• Familiarity with Figma for collaborative design workflows.

• Experience with AI-powered design tools to enhance creative processes.

• Prior experience working with beauty, skincare, FMCG, or lifestyle brands.

• Understanding of e-commerce visual merchandising principles.

📝 Enhancement Note: The requirement for specific industry experience (beauty, skincare, FMCG, lifestyle, D2C) suggests that candidates with a portfolio showcasing work in these sectors will have a significant advantage. The inclusion of Figma and AI design tools as "added advantages" indicates a forward-thinking design team that values both established and emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-3 distinct branding projects, demonstrating conceptual thinking and visual execution.

• A dedicated section featuring at least 3-5 examples of creative packaging design, highlighting structural considerations and visual appeal.

• A collection of at least 5-7 high-impact social media creatives and digital campaign assets, illustrating versatility and engagement strategies.

• Examples demonstrating your understanding and application of typography, color theory, and layout composition in various design contexts.

• Visual evidence of maintaining brand consistency across different media types (digital, print, packaging). Process Documentation:

• Case studies or project descriptions that detail your design process, from initial brief interpretation and concept development to final asset delivery.

• Examples of how you have collaborated with stakeholders (e.g., marketing, product teams) to gather requirements and present design solutions.

• Documentation or examples showing how you have applied or developed brand guidelines in your work.

• If applicable, include examples of how you have managed print production workflows or collaborated with printers.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display aesthetic capabilities but also demonstrate a strategic approach to branding, packaging, and social media. The ability to articulate the "why" behind design choices and showcase a structured design process will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-3 years of experience in Chandigarh, India, the estimated annual salary range is ₹400,000 to ₹700,000 (approximately $4,800 - $8,400 USD). This range can vary based on the candidate's specific experience, portfolio strength, and interview performance.

Benefits:

• Full-time employment with a growing D2C brand in the beauty/skincare sector.

• Opportunity to contribute significantly to brand identity and visual communication.

• Exposure to diverse design challenges across packaging, digital, and social media.

• Potential for professional development and learning new design tools and techniques.

• Standard Indian employment benefits, which may include:

  • Provident Fund (PF) contributions.

  • Employee State Insurance (ESI) where applicable.

  • Paid time off (annual leave, sick leave).

  • Potential for performance-based bonuses.

  • A dynamic and creative work environment. Working Hours: Standard full-time working hours, estimated at 40 hours per week, Monday to Friday. Occasional flexibility may be required to meet project deadlines, particularly around campaign launches or new product releases.

📝 Enhancement Note: The salary estimate is based on research of graphic design roles in Chandigarh, India, considering the experience level and industry. Benefits are typical for full-time positions in India, with specific details to be confirmed by the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the fast-growing beauty, skincare, and FMCG sectors, with a strong focus on a Direct-to-Consumer (D2C) model. This implies a brand-centric approach, emphasis on customer engagement, and a need for visually appealing products and marketing.

Company Size: Re'equil India Private Limited is likely a growing mid-sized company, suggested by the need for specialized roles like this Graphic Designer. A mid-sized company typically offers a balance between structured processes and the agility to implement new ideas quickly.

Founded: Founded in 2014, Re'equil has established itself as a reputable brand in the Indian skincare market, known for its science-backed formulations. This history suggests a company with a solid foundation, a clear vision, and a commitment to quality and consumer trust.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Brand team, working closely with marketing managers, content creators, and potentially product development specialists.

• Reporting structure will likely be to a Marketing Head, Creative Lead, or Brand Manager.

• Cross-functional collaboration is essential, involving regular interaction with product teams, e-commerce managers, and potentially external agencies or vendors (printers, photographers). Methodology:

• Data-driven decision-making, particularly in social media and e-commerce, influencing design choices based on performance metrics.

• Agile project management to adapt to market trends and consumer feedback.

• Collaborative design sprints and feedback sessions to refine creative output.

• Emphasis on brand consistency and a cohesive visual narrative across all customer touchpoints.

Company Website: www.reequil.com

📝 Enhancement Note: The company's focus on science-backed formulations suggests that design, while creative, will also need to convey efficacy and trustworthiness. The D2C model means the designer's work directly impacts customer acquisition and retention.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Graphic Designer" with 2-3 years of experience, indicating an entry-to-mid-level position. It's a specialized creative role focused on executing brand strategy through visual design.

Reporting Structure: The designer will likely report to a Creative Lead, Art Director, or Marketing Manager. This structure allows for guidance and mentorship while expecting independent execution of design tasks.

Operations Impact: The Graphic Designer's work directly influences brand perception, product appeal, and customer engagement. Strong visual design across packaging and social media is crucial for attracting and retaining customers in the competitive beauty and skincare market, directly impacting sales and brand loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like packaging design for cosmetics, advanced social media motion graphics, or e-commerce visual merchandising.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, leading projects, mentoring junior designers, and contributing more significantly to brand strategy.

• Skill Expansion: Develop skills in related areas such as UX/UI design for the brand's website or e-commerce platforms, or even basic photography/videography for product shoots.

• Cross-functional Moves: Transition into Brand Management or Marketing roles, leveraging design expertise to inform broader marketing strategies.

📝 Enhancement Note: The growth path suggests opportunities to become a subject matter expert within the company's creative function or to move into broader marketing leadership roles, leveraging a strong understanding of visual brand building.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where collaboration and in-person brainstorming are valued. The office space likely supports a creative team with design stations and collaborative areas.

Office Location(s): Chandigarh, India. This location offers a blend of urban amenities and a growing business ecosystem.

Workspace Context:

• A dedicated workspace equipped with necessary design software and hardware.

• Access to design resources, potentially including stock imagery, font libraries, and brand asset management systems.

• A collaborative environment where designers can interact with marketing, product, and other creative professionals.

• Opportunities for team meetings, critiques, and brainstorming sessions to foster innovation.

Work Schedule: The standard 40-hour work week (Monday-Friday) is expected. However, the dynamic nature of D2C marketing and product launches may occasionally require flexibility to meet critical deadlines.

📝 Enhancement Note: The on-site requirement suggests a company that values face-to-face interaction, team cohesion, and immediate feedback loops, which can be beneficial for collaborative creative work.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of resumes and portfolios to assess qualifications and creative fit.

2. Portfolio Presentation/Discussion: A shortlisted candidate will likely present their portfolio, discussing key projects, design process, and how their work aligns with Re'equil's brand. This is where they'll articulate their approach to branding, packaging, and social media design.

3. Technical/Creative Assessment: A practical design test or a case study may be assigned to evaluate specific skills (e.g., designing a social media post, conceptualizing packaging for a new product).

4. Stakeholder Interview: Meeting with the hiring manager (e.g., Marketing Head, Creative Lead) and potentially other team members to assess communication skills, cultural fit, and strategic thinking.

5. Final Interview: Potentially a final round with senior management to discuss role alignment and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your expertise in branding, packaging, and social media design. Prioritize work for beauty, skincare, or FMCG brands if available.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the outcomes achieved (e.g., increased engagement, successful product launch).

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates your proficiency in Adobe Creative Suite, your understanding of typography and color theory, and your ability to create compelling visual narratives.

• Showcase Versatility: Include a mix of static graphics, motion graphics (if applicable), and packaging mockups to demonstrate your breadth of skills.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A dedicated PDF or a personal website is ideal.

Challenge Preparation:

• Understand the Brand: Thoroughly research Re'equil's current brand identity, target audience, product offerings, and social media presence. Identify areas where their visual communication could be enhanced.

• Anticipate Design Tasks: Be prepared for tasks that might involve creating a social media campaign concept, redesigning a product label, or developing visual assets for a new product launch.

• Focus on Brand Alignment: When presenting your work or completing a test, emphasize how your design decisions align with Re'equil's brand values and aesthetic.

• Communicate Your Process: Be ready to explain your thought process, rationale behind design choices, and how you would approach a specific design challenge for Re'equil.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to defend their design decisions and demonstrate how their skills directly address the company's needs in brand, packaging, and social media.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, retouching, and creating detailed digital graphics.

• Adobe Illustrator: Crucial for vector graphics, logo design, typography, and packaging artwork.

• Adobe InDesign: Used for layout design, creating brand books, brochures, and other print collateral.

Analytics & Reporting:

• While not a primary design tool, understanding how design performance is measured through analytics (e.g., social media engagement rates, website conversion rates from visual assets) is beneficial. The designer may interact with reports generated by marketing analytics tools. CRM & Automation:

• Not directly used by the Graphic Designer, but understanding how visual assets are deployed through marketing automation platforms or CRM-driven campaigns can provide context. Emerging Tools:

• Figma: Increasingly used for collaborative design, prototyping, and asset management, especially for digital and UI/UX elements.

• AI-powered Design Tools: Familiarity with tools that can assist in idea generation, content creation, or image enhancement is a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Familiarity with Figma and AI design tools indicates a candidate who is adaptable and forward-thinking in their approach to design technology.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and effective visual solutions that stand out in a competitive market.

• Brand Stewardship: A deep commitment to maintaining and enhancing the Re'equil brand identity through consistent and high-quality design.

• Collaboration & Communication: Openness to feedback, effective teamwork, and clear communication with stakeholders to achieve shared goals.

• Data-Informed Design: An understanding that design choices should be informed by market trends, consumer insights, and performance data where applicable.

• Attention to Detail: Meticulousness in execution, ensuring accuracy in typography, color, layout, and print specifications.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product development, and e-commerce teams to ensure designs meet business objectives and brand standards.

• Feedback Culture: Actively participating in design reviews, providing constructive feedback, and being receptive to critiques to improve work.

• Knowledge Sharing: Willingness to share design best practices, new techniques, and inspiration within the creative team and broader organization.

📝 Enhancement Note: The company's focus on science and quality in its products suggests a culture that values precision, effectiveness, and a professional approach to all functions, including design.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all visual outputs adhere strictly to brand guidelines across diverse media and evolving marketing campaigns.

• Balancing Creativity with Commercial Needs: Creating visually appealing designs that also drive engagement, conversions, and align with business objectives.

• Fast-Paced Environment: Managing a high volume of design requests with tight deadlines, particularly during product launches or promotional periods.

• Adapting to Trends: Staying current with design trends in the beauty, skincare, and D2C sectors while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend workshops or online courses to hone skills in specific design software or techniques (e.g., advanced packaging die-lines, social media video editing).

• Industry Conferences: Potential to attend design or marketing conferences relevant to the beauty and FMCG industries.

• Mentorship: Learning from senior members of the marketing or creative team, gaining insights into brand strategy and campaign execution.

• Exposure to New Technologies: Gaining practical experience with emerging design tools like Figma and AI-powered creative software.

📝 Enhancement Note: The challenges present opportunities for growth, particularly in developing project management skills, strategic design thinking, and adaptability to evolving digital marketing landscapes.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new packaging concept for a skincare product. How do you ensure it stands out on the shelf and communicates the brand's value proposition?" (Focus on conceptualization, research, material consideration, and brand alignment.)

• "How would you approach designing a social media campaign for a new product launch? What elements would you consider to maximize engagement?" (Discuss target audience, platform specifics, visual hierarchy, calls-to-action, and A/B testing principles if applicable.)

• "Walk us through a time you had to balance creative vision with strict brand guidelines or stakeholder feedback. How did you navigate that situation?" (Highlight collaboration, negotiation, and problem-solving skills.) Company & Culture Questions:

• "What excites you about Re'equil's brand and its position in the beauty/skincare market?" (Demonstrate research into their products, values, and market presence.)

• "How do you ensure visual consistency across different design projects and platforms?" (Focus on your methodology for using brand guides, style sheets, and systematic approaches.)

• "Describe your ideal work environment and how you collaborate with marketing and product teams." (Align your response with the company's likely culture of collaboration and brand focus.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution, your process, and the results. Use a story-telling approach.

• Quantify Impact: Whenever possible, include metrics or outcomes related to your designs (e.g., "This packaging design contributed to a X% increase in sales," "These social media graphics achieved Y% higher engagement rates").

• Highlight Relevant Skills: Explicitly point out how specific projects demonstrate your proficiency in branding, packaging, social media, typography, color theory, and your chosen software.

• Showcase Brand Understanding: For Re'equil, emphasize how your designs align with their "science-backed" ethos and their target audience.

• Be Prepared for Q&A: Anticipate questions about your design choices, technical aspects, and how you would adapt your style to fit Re'equil's specific needs.

📝 Enhancement Note: Interviewers will be looking for not just creative talent but also a strategic mindset, strong communication skills, and a clear understanding of how design contributes to business goals, especially within the D2C beauty/skincare industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Re'equil's Zoho Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in branding, packaging, and social media design, with a preference for beauty, skincare, or FMCG sectors. Ensure it's professionally presented and easy to navigate.

• Resume Optimization: Update your resume to clearly showcase your 2-3 years of relevant experience, your proficiency in Adobe Creative Suite, and any experience with Figma or AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy and behavioral questions. Research Re'equil thoroughly to understand their brand, products, and market position.

• Company Research: Familiarize yourself with Re'equil's website, social media channels, and any recent news or campaigns to better understand their visual language and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, including salary ranges and specific benefit inclusions, should be verified directly with Re'equil India Private Limited during the application and interview process.