Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: PS SEASONING & SPICES INC

Location: Richfield, WI, US

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-05-26T03:41:00

Experience Level: 3+ Years

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency across all touchpoints for PS Seasoning and Pro Smoker brands through expert graphic design.

• Develop impactful packaging and labeling solutions that meet both aesthetic and regulatory requirements for retail and foodservice.

• Create compelling digital assets for e-commerce platforms, marketing campaigns, and social media to enhance online presence and drive engagement.

• Collaborate with cross-functional teams to translate business objectives into visually persuasive marketing collateral, including sales decks, trade show graphics, and internal communications.

• Manage multiple design projects simultaneously, ensuring high-quality output, adherence to deadlines, and efficient workflow management within an on-site environment.

📝 Enhancement Note: This role sits within a marketing operations capacity, focusing on the execution of brand visuals across various channels. The emphasis on "making your mark on brands people are passionate about" and working across "every touchpoint where design matters" suggests a strategic contribution to brand perception and market penetration, rather than purely execution.

📈 Primary Responsibilities

• Design and produce production-ready files for retail and foodservice packaging, encompassing die lines, print specifications, and ensuring regulatory accuracy for innovation pitches and approvals.

• Create a comprehensive suite of print and marketing collateral, including catalogs, sell sheets, trade show graphics, signage, and sales decks, to support sales and marketing initiatives.

• Develop and optimize digital assets for websites, email campaigns, Amazon listings (including A+ content), and digital advertisements, ensuring brand consistency and visual appeal.

• Design engaging visual content for social media campaigns, product launches, and seasonal promotions to drive brand awareness and customer interaction.

• Produce internal communication materials that foster team engagement, inform stakeholders, and reinforce company culture and values.

• Collaborate with product development, marketing, and sales teams to conceptualize and execute design solutions that align with brand strategy and business goals.

• Stay current with design trends, digital technologies, and AI-powered design tools to continuously innovate and improve creative output.

• Maintain brand integrity and visual consistency across all design outputs, ensuring adherence to brand guidelines.

📝 Enhancement Note: The responsibilities indicate a need for strong project management and an understanding of production workflows, particularly for packaging. The mention of "regulatory accuracy" and "FDA/USDA labeling requirements" (as a bonus) implies a need for attention to detail and compliance in a heavily regulated industry.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent professional experience will be considered.

Experience: Minimum of 3 years of professional graphic design experience, with a proven track record across print, packaging, and digital design disciplines.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Demonstrated hands-on experience with packaging production processes, including understanding and working with die lines, print specifications, and preparing production-ready files.

• A strong portfolio showcasing a range of design work, including packaging, print collateral, and digital assets, with a keen eye for typography, layout, color theory, and visual hierarchy.

• Experience designing for e-commerce platforms and digital marketing channels, including website assets, email graphics, and digital ads.

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet strict deadlines in a fast-paced environment.

• Strong understanding of visual communication principles and brand identity development.

Preferred Skills:

• Familiarity with AI-powered design tools and workflows to enhance efficiency and creativity.

• Experience within the Consumer Packaged Goods (CPG), food, or manufacturing industries.

• Proficiency in designing for specific e-commerce platforms like Shopify.

• Experience with email marketing platforms such as Klaviyo.

• Knowledge of FDA and USDA labeling requirements for food products.

📝 Enhancement Note: The requirement for "expert-level Adobe Creative Suite skills" and "hands-on experience with packaging production" are critical technical proficiencies. The emphasis on a portfolio showing "range" and "polished to playful" suggests a need for versatility and adaptability in creative execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 3 years of design experience, demonstrating proficiency across print, packaging, and digital mediums.

• Specific examples of packaging design projects, including concept development, die line utilization, print specifications, and final production-ready files.

• Case studies or visual examples of digital assets created for e-commerce platforms (e.g., Amazon A+ content, website banners, digital ads) and email marketing campaigns.

• Demonstrations of print collateral design, such as catalogs, sell sheets, or trade show graphics, highlighting layout, typography, and brand consistency.

Process Documentation:

• Ability to document design processes for packaging production, including workflow for die line creation, print spec adherence, and regulatory review integration.

• Documented experience in managing digital asset creation workflows for e-commerce and marketing campaigns, ensuring brand consistency and timely delivery.

• Examples of how design briefs are translated into creative concepts and executed through the design process.

• Evidence of collaboration with production teams or vendors to ensure successful implementation of design assets.

📝 Enhancement Note: The portfolio is a critical component for this role, requiring tangible proof of skills in packaging production and digital asset creation. The emphasis on process documentation suggests the company values structured approaches to creative execution and workflow management.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3+ years of experience in the Wisconsin area, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the required skill set, responsibilities, and the company's industry.

Benefits:

• Comprehensive health insurance (medical, dental, vision)

• Paid time off (vacation, sick leave, holidays)

• Retirement savings plan (e.g., 401(k) with company match)

• Opportunities for professional development and continuing education in design software and trends.

• Employee discounts on PS Seasoning and Pro Smoker products.

• Potential for performance-based bonuses.

Working Hours: Standard office hours are Monday through Friday, 8:00 AM to 4:30 PM, totaling 40 hours per week. This is an on-site position.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Graphic Designer with the specified experience level and location. Actual compensation may vary based on the candidate's specific qualifications and the company's compensation structure. The role is strictly on-site in Richfield, WI, with a planned relocation to West Bend, WI in late 2027.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Manufacturing / Consumer Packaged Goods (CPG). PS Seasoning & Spices Inc. is a four-generation family-owned company specializing in flavor creation, spices, seasonings, and smokers. They prioritize quality, tradition, and innovation.

Company Size: The company's description suggests a growing, established mid-sized business, likely employing between 50-250 individuals based on the need for a dedicated Graphic Designer across multiple brands and functions.

Founded: Established in 1986, PS Seasoning has a long-standing history, emphasizing a culture built on development, family values, integrity, teamwork, and excellence.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, working closely with marketing managers, brand managers, and potentially product development teams.

• Collaboration is expected with sales teams for collateral and e-commerce teams for digital assets.

Methodology:

• Emphasis on craft and flavor innovation, mirroring a meticulous approach in design.

• Customer focus is a core ingredient, suggesting designs should resonate with consumer needs and preferences.

• A "family" culture promotes teamwork, support, and loyalty among employees.

• Commitment to excellence drives a high standard for all outputs, including creative work.

Company Website: https://www.psseasoning.com/

📝 Enhancement Note: The company's emphasis on "flavor," "craft," and "family recipes" suggests a culture that values tradition, quality, and a personal touch. This likely translates into a design aesthetic that is both authentic and appealing, with a focus on enhancing the consumer's culinary experience.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an intermediate level, requiring 3+ years of experience. It offers a significant opportunity to make a direct impact on brand perception and sales performance through creative execution.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director, working collaboratively with various departments including Marketing, Sales, Product Development, and potentially Operations for packaging compliance.

Operations Impact: The Graphic Designer's work directly influences brand recognition, consumer engagement, and ultimately, sales performance across both physical retail and digital channels. High-quality design is crucial for differentiating products in competitive markets and building strong brand loyalty.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as CPG packaging design, e-commerce visual merchandising, or digital campaign creative.

• Skill Expansion: Gain experience with new design tools, AI-powered workflows, and potentially adjacent marketing disciplines like content creation or basic web design.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead design projects, or take on more strategic branding initiatives.

• Industry Exposure: Deepen knowledge of the food and beverage industry, CPG marketing, and regulatory compliance within packaging design.

📝 Enhancement Note: This role offers a solid foundation for a career in graphic design, particularly within the CPG and food industries. The opportunity to work across multiple brands and touchpoints provides broad experience. Growth potential is tied to mastering the craft and demonstrating strategic value through design.

🌐 Work Environment

Office Type: The role is based at the company's facility in Richfield, WI. The company is planning a relocation to a new facility in West Bend, WI, in late 2027. This indicates a dynamic environment with potential for updated workspaces.

Office Location(s):

• Current: Richfield, Wisconsin, US (Zip Code: 53076)

Workspace Context:

• The environment is described as family-oriented and collaborative, suggesting a supportive workplace where teamwork is valued.

• As an on-site role, it offers direct interaction with colleagues, fostering a sense of community and facilitating real-time collaboration.

• Access to necessary design software and hardware is expected, along with potential exposure to production-related aspects of packaging and marketing collateral.

Work Schedule: The standard work schedule is 40 hours per week, typically Monday to Friday, from 8:00 AM to 4:30 PM. This provides a structured workweek with consistent core office hours.

📝 Enhancement Note: The on-site requirement is a key factor, emphasizing in-person collaboration and direct contribution to the company's physical and digital assets. The impending relocation to West Bend suggests a company that is investing in its future and infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative range.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and problem-solving approaches. Be prepared to walk through your packaging, digital, and print work.

• Skills Assessment: A potential design challenge or skills test, possibly focusing on packaging layout, typography, or digital asset creation within a time constraint.

• Behavioral & Situational Interviews: Questions designed to assess cultural fit, teamwork abilities, how you handle deadlines, and your approach to feedback and collaboration.

• Team/Manager Interview: Discussion with the hiring manager and potential team members to evaluate technical skills, creative vision, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the requirements: strong packaging design (including production considerations), diverse digital assets (e-commerce focus), and impactful print collateral.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, your solutions, and the impact of your design. Use metrics where possible (e.g., increased engagement, improved conversion).

• Showcase Technical Skills: Highlight your proficiency with Adobe Creative Suite, especially Illustrator for packaging and InDesign for print. Demonstrate understanding of die lines and print specs.

• Highlight Digital Expertise: Feature examples of e-commerce assets, such as Amazon A+ content, social media graphics, and website banners, showing an understanding of online visual merchandising.

• Be Ready to Discuss Trends: Be prepared to discuss current design trends, especially in the CPG and food industries, and how you integrate them while maintaining brand integrity.

Challenge Preparation:

• Understand the Brands: Familiarize yourself with PS Seasoning and Pro Smoker's current branding, product lines, and target audience.

• Practice Packaging Layouts: If a packaging challenge is given, practice working with die lines and incorporating essential elements like logos, product information, and regulatory text.

• Digital Asset Creation: Be ready to quickly create a digital ad or social media graphic that reflects brand guidelines.

• Time Management: Practice completing design tasks within a limited timeframe, simulating a design challenge scenario.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "range" and "hands-on experience with packaging production" means candidates should meticulously prepare examples that cover these specific areas. Expect to articulate your design process and problem-solving skills in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Adobe Illustrator (for packaging, logos, vector graphics), Adobe Photoshop (for image manipulation, digital assets, mockups), and Adobe InDesign (for print collateral, catalogs, sell sheets).

• Packaging Software: Familiarity with software or plugins used for 3D mockups and die-line creation.

• AI Design Tools: Experience or familiarity with AI-powered design tools and workflows is a plus, indicating an openness to leveraging new technologies for efficiency and creativity.

Analytics & Reporting:

• E-commerce Platform Analytics: Understanding how design impacts performance on platforms like Amazon (e.g., A+ content effectiveness) and Shopify.

• Web Analytics: Basic understanding of how website design elements contribute to user experience and conversion rates.

CRM & Automation:

• Email Marketing Platforms: Familiarity with platforms like Klaviyo (preferred) for designing visually appealing email campaigns.

• Content Management Systems (CMS): Potential interaction with content management systems for website updates.

📝 Enhancement Note: The core requirement is deep expertise in the Adobe Creative Suite. Proficiency with packaging production tools and an understanding of e-commerce platforms like Amazon and Shopify are highly valued. Familiarity with AI design tools suggests a forward-thinking approach to design workflows.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high-quality output in all design projects, ensuring professional and impactful visual communication.

• Teamwork: Collaborative spirit, working effectively with marketing, sales, and product teams to achieve shared goals.

• Integrity: Upholding brand standards and ensuring accuracy in all design elements, especially those related to regulatory compliance.

• Customer Focus: Designing with the end consumer in mind, creating visuals that resonate with their needs and enhance their experience with the brand.

• Development: A culture that supports continuous learning and skill enhancement, encouraging designers to grow and adapt to new tools and trends.

Collaboration Style:

• Cross-functional Integration: The Graphic Designer will work closely with various departments, requiring strong communication and the ability to translate diverse needs into cohesive visual strategies.

• Feedback Incorporation: An open approach to receiving and incorporating feedback from stakeholders to refine designs and meet project objectives.

• Proactive Communication: Sharing design concepts, progress updates, and potential challenges proactively to ensure smooth project execution.

📝 Enhancement Note: The company's core values of Customer Focus, Development, Family, Integrity, Teamwork, and Excellence are directly applicable to the design role. Designers are expected to embody these values by producing excellent work, collaborating effectively, and acting with integrity in their creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Regulatory Requirements: Ensuring packaging and labels meet all necessary compliance standards (FDA, USDA) while remaining visually appealing and on-brand.

• Multi-Brand Management: Effectively designing for two distinct brands (PS Seasoning and Pro Smoker) while maintaining unique brand identities and visual consistency.

• Rapid E-commerce Evolution: Keeping pace with the dynamic visual demands of online marketplaces like Amazon and adapting designs for optimal performance and conversion.

• Project Prioritization: Managing a diverse workload with competing deadlines across packaging, print, and digital channels.

Learning & Development Opportunities:

• Specialized Packaging Design: Deepen expertise in CPG packaging, including sustainability considerations, advanced print techniques, and structural design.

• Digital Marketing Design: Enhance skills in creating high-converting digital ads, social media content, and optimizing user experiences for e-commerce.

• AI in Design: Explore and implement AI tools to streamline workflows, generate concepts, and enhance creative output.

• Industry Trends: Stay ahead of design trends in the food & beverage and lifestyle sectors through workshops, webinars, and industry publications.

• Cross-functional Exposure: Gain a deeper understanding of sales strategies, product development cycles, and marketing campaign planning.

📝 Enhancement Note: The role presents a dynamic challenge of managing diverse design needs for a growing company. The opportunities for growth are significant, particularly for those who can master the nuances of CPG packaging and digital e-commerce design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines or regulatory requirements. How did you approach it?" (Prepare a specific example from packaging or labeling.)

• "Walk us through a complex packaging design project from concept to production. What were the key challenges and how did you overcome them?" (Focus on your process, collaboration, and technical execution.)

Company & Culture Questions:

• "What interests you about PS Seasoning and Pro Smoker, and how do you see your design skills contributing to our brands?" (Research the company's products, mission, and market position.)

• "How do you approach collaboration with non-designers (e.g., sales, marketing, product development) to ensure successful design outcomes?" (Highlight your communication style and ability to translate needs.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your experience and then dive into 3-5 key projects that best showcase your skills relevant to this role (packaging, digital, print).

• Quantify Impact: Where possible, use data or metrics to illustrate the success of your designs (e.g., "This design increased engagement by X%," "This packaging update streamlined production by Y%").

• Showcase Process: Don't just show finished work; explain your thought process, sketches, iterations, and how you arrived at the final solution.

• Demonstrate Technical Proficiency: Be ready to discuss the specific tools and techniques used, especially for packaging production (die lines, print specs).

• Tailor to the Role: Emphasize projects that align with CPG, food, and e-commerce design needs.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design aesthetic but also their understanding of production workflows, e-commerce effectiveness, and their ability to integrate into a collaborative, family-oriented culture.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of packaging design (including production-ready files or discussions of die lines/print specs), e-commerce assets (Amazon A+ content, digital ads), and print collateral. Tailor it to highlight your best work relevant to the CPG/food industry.

• Optimize Your Resume: Highlight your 3+ years of experience and expert proficiency in Adobe Creative Suite. Quantify achievements where possible, such as successful product launches or improvements in digital asset performance.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, problem-solving skills, and how your work aligns with brand goals and company values. Be ready to discuss your experience with packaging production.

• Research the Company: Familiarize yourself with PS Seasoning and Pro Smoker's brands, product lines, and their mission. Understand their family-oriented culture and commitment to flavor and quality.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with PS SEASONING & SPICES INC. before making application decisions.