Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Colombia (Remote)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: May 13, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end creation of high-impact visual assets for brand identity, marketing campaigns, and performance-driven advertising.

• Drive engagement, clicks, and conversions through strategically designed visuals across social media, paid ads, web, and print.

• Maintain brand consistency and optimize designs for various digital platforms and user experiences.

• Collaborate closely with marketing, product, and sales teams to align visual assets with messaging and campaign objectives.

• Manage multiple projects with tight deadlines, ensuring timely delivery and high-quality output within a performance-focused creative environment.

📝 Enhancement Note: This role is positioned as a "Graphic Designer (Brand, Ads & Marketing Campaigns)" with a clear emphasis on performance-driven design, indicating a need for candidates who understand how visual elements directly impact engagement, CTR, and conversions, not just aesthetics. The remote nature extends to LATAM, with specific mention of Colombia, Mexico, Argentina, and Brazil.

📈 Primary Responsibilities

• Design high-performing visual assets for social media (LinkedIn, Instagram, Facebook), paid ads (Meta, Google Display), email campaigns, and presentations/sales decks.

• Translate campaign concepts into clear, compelling visual narratives and create multiple design variations for A/B testing to optimize performance.

• Develop and maintain brand identity elements including logos, typography systems, color palettes, and visual guidelines, ensuring consistent application across all channels.

• Design web banners, landing page graphics, and digital ad creatives, optimizing them for mobile, desktop, and specific social platform requirements.

• Create GIFs, simple animations, and motion graphics using Adobe After Effects (bonus skill), and support light video or campaign edits.

• Work closely with cross-functional teams (marketing, product, sales) to align designs with messaging, campaign goals, and business objectives.

• Manage project timelines, incorporate feedback efficiently, and deliver assets in various formats (AI, PSD, PNG, PDF) while maintaining organized asset libraries.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing creative, moving beyond traditional graphic design. The emphasis on A/B testing variations, optimizing for CTR and conversions, and designing for specific digital platforms (social, ads, web) are key indicators of this performance-driven approach.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for this level of professional experience.

Experience: 2+ years of professional graphic design experience, with a proven track record in branding and digital marketing asset creation.

Required Skills:

• Advanced proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign for creating and editing digital and print assets.

• Proven experience designing engaging visuals for social media platforms, paid advertising campaigns, and print collateral.

• Strong understanding of design principles, typography, color theory, and layout to create visually appealing and effective designs.

• Ability to translate marketing briefs and campaign objectives into creative visual solutions that drive performance.

Preferred Skills:

• Experience with motion graphics creation using Adobe After Effects for animated assets and simple video edits.

• Proficiency in Figma for collaborative design and prototyping, and Canva for rapid asset creation.

• Background in marketing agencies, SaaS companies, or e-commerce environments, providing context for diverse brand and campaign needs.

• Experience working directly with performance marketing teams and understanding key metrics like CTR and conversion rates.

📝 Enhancement Note: The "What Makes You a Strong Fit" section strongly implies that candidates must possess a performance-driven mindset, understanding that design's primary purpose in this role is to achieve measurable business outcomes such as increased CTR and conversions. This is a crucial differentiator from purely aesthetic design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a minimum of 2 years of professional design work, with a significant emphasis on branding and marketing campaign assets.

• Demonstrated ability to create high-performing visuals for social media, paid ads, and digital platforms, with examples of how design contributed to engagement or conversion goals.

• Case studies or examples that highlight the design process from concept to final delivery, including any A/B testing variations or optimizations made.

Process Documentation:

• Evidence of efficient workflow management, including how projects were organized, feedback was incorporated, and assets were delivered within deadlines.

• Examples of collaboration with marketing, product, or sales teams, illustrating how design solutions were aligned with broader business objectives.

• Presentation of design variations for A/B testing, showing an understanding of performance-driven creative strategy.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating impact and performance, not just creative output. Candidates must be able to articulate how their designs have contributed to specific business metrics like CTR and conversions, making the portfolio a critical component of the application and interview process.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), remote nature, and LATAM location (specifically Colombia), a competitive salary range for a Graphic Designer with this specialization would typically fall between $20,000 - $35,000 USD annually. This estimate is derived from industry benchmarks for remote design roles in Latin America, considering the demand for performance-focused creatives and the cost of living in countries like Colombia.

Benefits:

• Full-time remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with U.S. client business hours, potentially exposing designers to international market demands and practices.

• Direct impact on marketing campaigns and measurable business results (CTR, engagement, conversions).

• Potential for growth into Senior Designer or Creative Lead roles within the organization.

• Exposure to performance-driven creative strategy and collaboration with international teams.

Working Hours: U.S. Client Business Hours (typically 9 AM - 5 PM EST or PST, or equivalent, depending on client needs) for approximately 40 hours per week.

📝 Enhancement Note: Salary estimation is based on a combination of remote work compensation trends, the specific region (LATAM), and the specialized skill set (performance-driven graphic design). The benefits listed are inferred from the role's description emphasizing ownership, impact, and growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company's industry is not explicitly stated, but the mention of SaaS, E-commerce, and performance marketing agencies as preferred backgrounds suggests a focus on technology, digital services, or client services within the digital marketing space.

Company Size: Based on the typical structure of companies looking for specialized remote roles across multiple LATAM countries, Pavago likely operates as a medium-sized company or a growing startup that leverages remote talent for specialized functions.

Founded: Not specified.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team, possibly reporting to a Marketing Manager, Creative Director, or Head of Design.

• Collaboration with marketing, product, and sales teams is a core requirement, indicating a highly cross-functional environment.

Methodology:

• Data-Driven Design: Emphasis on using data (CTR, engagement, conversions) to inform and measure design effectiveness.

• Performance Optimization: Continuous iteration and A/B testing of visual assets to improve campaign outcomes.

• Agile Workflow: Managing multiple projects with tight deadlines suggests an agile or iterative approach to design and development.

• Brand Stewardship: Maintaining brand consistency across diverse channels and campaign types.

Company Website: pavago.co

📝 Enhancement Note: The company's culture appears to be performance-oriented, fast-paced, and collaborative, with a strong emphasis on measurable results and leveraging remote talent effectively across Latin America.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience) with a clear specialization in Brand, Ads, and Marketing Campaigns. The emphasis on "owning" creative responsibilities and driving measurable impact suggests a significant level of autonomy and responsibility beyond junior roles.

Reporting Structure: While not explicitly stated, the graphic designer will likely report to a Marketing Manager, Creative Lead, or a similar role that oversees marketing campaign execution and brand management. Close collaboration with marketing, product, and sales teams is a key aspect of this role.

Operations Impact: The graphic designer's impact is directly tied to the performance of marketing campaigns. Success is measured not just by aesthetic quality but by tangible metrics such as increased Click-Through Rates (CTR), higher engagement rates on social media, and improved conversion rates for ads and landing pages. This role plays a critical part in the Go-To-Market strategy by visually communicating value propositions and driving customer acquisition.

Growth Opportunities:

• Senior Designer/Creative Lead: The job description explicitly mentions an opportunity to grow into a Senior Designer or Creative Lead role, suggesting a career path within the design function.

• Specialization: Deepening expertise in performance marketing creative, motion graphics, or specific digital platforms.

• Cross-functional Exposure: Gaining experience in product marketing, sales enablement design, and broader Go-To-Market strategies through collaboration.

• Leadership Development: Potentially leading design initiatives for specific campaigns or brands as seniority increases.

📝 Enhancement Note: The growth trajectory emphasizes both vertical advancement within design and horizontal development through exposure to broader marketing and GTM functions. The performance-driven nature of the role also offers a unique opportunity for designers to develop analytical skills alongside their creative ones.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a distributed workforce, allowing candidates from across LATAM to apply.

Office Location(s): Candidates are sought from Colombia, Mexico, Argentina, and Brazil. The specific primary location mentioned for filtering is Colombia.

Workspace Context:

• Flexibility: The fully remote nature provides significant flexibility in terms of work location, allowing designers to work from home or any suitable remote workspace.

• Digital Collaboration: The environment relies heavily on digital collaboration tools (e.g., Slack, project management software, Figma) for communication and teamwork.

• Performance-Focused Culture: The workspace is likely structured around achieving measurable campaign results, with designers expected to be organized, detail-oriented, and responsive to feedback.

• International Exposure: Working with U.S. client business hours provides exposure to international client expectations and business practices.

Work Schedule: U.S. Client Business Hours, approximately 40 hours per week. This implies a structured workday, but the remote nature may offer some flexibility in scheduling specific tasks as long as deadlines and collaboration needs are met.

📝 Enhancement Note: The remote work environment is a key feature, requiring self-discipline and strong digital communication skills. The U.S. client business hours suggest a need for alignment with typical North American working schedules, which is important for candidates to consider in terms of work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and a strong portfolio. The portfolio is critical and should highlight branding, marketing, and performance-driven digital assets.

• Screening: Likely a portfolio review and initial screening call to assess experience, skills, and cultural fit.

• Design Challenge/Test: A practical design exercise or case study may be administered to evaluate design skills, speed, adherence to brand guidelines, and performance-oriented thinking.

• Interviews: Multiple rounds of interviews, potentially including with hiring managers, marketing leads, and cross-functional team members, to discuss design philosophy, collaboration style, and strategic approach.

• Final Assessment: Evaluation based on portfolio, design test, interview performance, and overall fit with the company's performance-driven culture.

Portfolio Review Tips:

• Curate for Performance: Prioritize projects demonstrating how your designs drove engagement, CTR, or conversions. Quantify results where possible.

• Showcase Brand Versatility: Include examples of work across different brands or campaign types to demonstrate adaptability.

• Detail Your Process: For each project, briefly explain the brief, your role, your design process, and the rationale behind key design decisions, especially those related to performance.

• Organize Clearly: Ensure your portfolio is easy to navigate and clearly showcases the required skills (Adobe Suite, social media, ads, web design). Include motion graphics examples if applicable.

• Highlight Collaboration: If possible, include examples of how you worked with marketing or cross-functional teams.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief, identifying key objectives, target audiences, and performance metrics.

• Brand Alignment: Ensure your submitted work strictly adheres to any provided brand guidelines.

• Performance Focus: Design with the goal of achieving specific marketing outcomes (e.g., higher CTR, better engagement).

• Efficiency: Practice creating assets quickly and efficiently, as speed is often a factor in these tests.

• Presentation: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on a "performance-driven" culture means the portfolio and any design tests will be heavily scrutinized for their ability to demonstrate measurable impact, not just aesthetic appeal. Candidates should prepare to discuss the "why" behind their design decisions in relation to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, and complex illustrations.

• Adobe Photoshop: For image editing, digital asset creation, and photo manipulation.

• Adobe InDesign: For layout design, presentations, and print collateral.

• Figma: For collaborative design, prototyping, and UI/UX design elements (preferred).

• Canva: For rapid asset creation and template-based designs (preferred).

Analytics & Reporting:

• While not a direct tool for the designer, understanding and using data from platforms like Meta Ads Manager, Google Analytics, or social media analytics dashboards to inform design decisions is crucial.

CRM & Automation:

• No direct CRM/automation tools are listed for the designer, but understanding how designs integrate into marketing automation platforms or email systems would be beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a hard requirement. Figma and Canva are strong preferred skills, indicating a modern design workflow that values collaboration and efficiency. Understanding how design impacts campaign performance metrics is key, even if direct use of analytics tools isn't required.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value focused on achieving measurable results (CTR, engagement, conversions) through design.

• Efficiency & Speed: Valuing the ability to produce high-quality work quickly and manage multiple projects effectively.

• Collaboration: Strong emphasis on working closely with marketing, product, and sales teams to achieve shared goals.

• Brand Stewardship: Commitment to maintaining brand identity and consistency across all visual communications.

• Detail-Oriented: A focus on precision, accuracy, and high-quality output in all design tasks.

Collaboration Style:

• Cross-functional Integration: Designers are expected to actively collaborate with various departments, integrating feedback and aligning visuals with broader campaign strategies.

• Feedback-Driven Iteration: A culture that encourages incorporating feedback rapidly and efficiently to improve designs and campaign outcomes.

• Digital Communication: Reliance on digital platforms for communication, project management, and asset sharing.

📝 Enhancement Note: The company culture is clearly geared towards impact and results. Candidates should be prepared to demonstrate how they align with these values, particularly the performance-driven aspect, and how they approach collaboration in a remote, cross-functional setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge is to create visually appealing designs that also meet strict performance metrics, requiring a blend of artistic skill and analytical thinking.

• Managing Multiple Brands/Campaigns: Adapting design style and execution across potentially diverse brands and campaign objectives for U.S. clients.

• Remote Collaboration: Effectively communicating and collaborating with distributed teams and stakeholders across different time zones.

• Rapid Iteration: Keeping up with the pace of marketing campaigns and incorporating feedback for frequent design revisions.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepening expertise in designing for paid social, display ads, and other performance marketing channels.

• Motion Graphics & Animation: Developing skills in Adobe After Effects for creating dynamic visual content.

• Cross-functional Strategy: Gaining insights into broader marketing, product, and sales strategies through close collaboration.

• International Client Exposure: Learning to work with and adapt to the expectations of U.S.-based clients and markets.

📝 Enhancement Note: The role presents a unique challenge for designers to evolve beyond traditional aesthetics and embrace data-driven creative strategies, which is a significant growth opportunity in today's digital marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing visuals for A/B testing to maximize CTR?" (Prepare to discuss your methodology for creating variations and the rationale behind them.)

• "Describe a time you had to balance a client's creative vision with performance marketing goals. How did you achieve alignment?" (Prepare a specific example from your portfolio.)

Company & Culture Questions:

• "What interests you about working for a performance-driven company like Pavago?" (Research Pavago's mission and recent campaigns if possible, and connect it to your interest in performance marketing.)

• "How do you incorporate feedback from marketing, product, or sales teams into your design process?" (Highlight your collaborative approach and ability to iterate.)

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective, your role, the challenges, your design solutions, and most importantly, the measurable results (e.g., "+15% CTR," "Reduced bounce rate by 10%").

• Showcase Process: Walk through your design process for 1-2 key projects, explaining your rationale, creative decisions, and how you iterated based on feedback or performance data.

• Highlight Versatility: Be prepared to discuss examples that demonstrate your ability to design for different brands, platforms, and campaign types.

• Address Performance: Explicitly discuss how your designs were intended to drive performance and how you optimized them for engagement and conversions.

📝 Enhancement Note: Interview preparation should focus on articulating the "performance" aspect of your design work. Be ready with specific examples and quantifiable results that demonstrate your ability to drive business outcomes through visual design.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in brand identity, marketing campaign design, and performance-driven digital assets. Emphasize projects that showcase your ability to drive CTR and conversions.

• Resume Optimization: Clearly list your proficiency in Adobe Illustrator, Photoshop, and InDesign. Quantify achievements and responsibilities with metrics where possible (e.g., "Designed ad creatives that increased CTR by X%").

• Case Study Preparation: Be ready to present 1-2 key portfolio pieces in detail, focusing on the design process, rationale, iteration, and measurable impact. Practice explaining how your designs contributed to campaign goals.

• Company Research: Familiarize yourself with Pavago's offerings and any publicly available marketing campaigns to understand their brand and business objectives. Prepare to discuss why you are a good fit for a performance-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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