Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Marathon Talent

Location: Bogotá, Bogota D.C., Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 07, 2026

Experience Level: Mid-Level (1-3 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for developing and executing visual assets that support broad Go-To-Market initiatives, ensuring brand consistency across all platforms.

• The Graphic Designer will be instrumental in translating marketing strategies into compelling visual narratives for campaigns, digital content, and collateral.

• A key focus will be on optimizing visual elements for various channels, including digital marketing, social media, and print, to enhance engagement and brand perception.

• This position requires close collaboration with marketing operations and creative teams to ensure seamless integration of design into broader GTM strategies.

📝 Enhancement Note: While the raw description focuses on general graphic design, this role is interpreted as having a strong connection to Marketing Operations and Go-To-Market (GTM) functions, given the emphasis on campaign support and brand consistency across multiple channels. The "hybrid" work arrangement suggests a need for on-site collaboration, which is typical for creative roles requiring team synergy.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets for digital marketing campaigns, including social media graphics, email banners, website visuals, and digital advertisements, ensuring alignment with campaign objectives and brand identity.

• Develop and maintain visual content for print materials such as brochures, flyers, presentations, and event collateral, ensuring all production-ready files meet stringent quality standards.

• Collaborate closely with Marketing Operations, Content Creators, and Product Marketing teams to translate campaign briefs and strategic goals into impactful visual designs.

• Assist in the creation of brand collateral and style guides, ensuring all visual outputs adhere to established brand guidelines and maintain a cohesive brand experience across all touchpoints.

• Participate actively in creative brainstorming sessions, contributing fresh ideas and innovative design solutions to enhance marketing initiatives and user engagement.

• Prepare and optimize design files for various platforms and media, ensuring proper formatting, resolution, and color profiles for both digital and print production.

• Stay abreast of emerging design trends, software advancements, and industry best practices to continuously elevate the quality and effectiveness of visual communications.

📝 Enhancement Note: The original "Key Responsibilities" have been expanded to explicitly link the design tasks to broader marketing operations and GTM objectives, emphasizing campaign support, brand consistency, and cross-functional collaboration, which are core to operations roles.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, and InDesign for creating and manipulating complex visual assets.

• Design Principles Mastery: Deep understanding and practical application of typography, color theory, composition, layout, and visual hierarchy.

• Brand Guideline Adherence: Proven ability to consistently apply and interpret brand guidelines to ensure visual identity integrity across all creative outputs.

• Digital Design Acumen: Strong skills in designing for digital platforms, including web, social media, and email, with an understanding of responsive design principles and asset optimization.

• File Preparation for Production: Proficient in preparing and exporting final artwork for both digital deployment and print production, including understanding color modes (RGB/CMYK), resolution, and file formats.

Preferred Skills:

• Motion Graphics/Video Editing: Basic knowledge of video editing software (e.g., Adobe Premiere Pro, After Effects) for creating simple animated graphics or video assets.

• UI/UX Fundamentals: Familiarity with user interface (UI) and user experience (UX) design principles, which can enhance the design of digital assets for better user interaction.

• Content Management Systems (CMS): Experience with CMS platforms (e.g., WordPress, HubSpot) for uploading and managing visual assets on websites.

• Project Management Tools: Familiarity with project management software (e.g., Asana, Trello, Monday.com) for tracking design tasks and deadlines.

📝 Enhancement Note: The required skills have been elaborated to include specific operations-relevant applications like "Brand Guideline Adherence" and "File Preparation for Production," which are critical for smooth GTM execution. Preferred skills focus on expanding the candidate's utility within a marketing operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that demonstrate proficiency across digital, social media, and potentially print design.

• Include case studies or detailed descriptions for key projects, highlighting the design process, challenges faced, and the impact of the visual solutions on campaign objectives or brand engagement.

• Demonstrate a clear understanding and application of brand guidelines in at least one project, illustrating how cohesive branding was maintained.

• Feature examples of asset optimization for different digital platforms (e.g., social media ad sizes, web banners) and/or preparation for print.

Process Documentation:

• Be prepared to discuss your design workflow, from initial concept and brief interpretation through to final asset delivery and file management.

• Provide insights into how you manage multiple design projects simultaneously, including prioritization, time management, and stakeholder communication.

• Explain your approach to receiving and implementing feedback from cross-functional teams, demonstrating a collaborative and iterative design process.

📝 Enhancement Note: This section emphasizes the practical application of design skills within an operational context, focusing on project management, workflow efficiency, and demonstrable impact – key considerations for operations roles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical coverage, potentially including dental and vision.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to design resources to enhance skills.

• Hybrid Work Flexibility: A balanced schedule allowing for both remote work and in-office collaboration.

• Creative Environment: Access to modern design tools and a collaborative workspace conducive to creativity.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, with potential for some flexibility depending on project deadlines and team needs. The hybrid model allows for a structured yet adaptable schedule.

📝 Enhancement Note: A regional salary estimate has been provided for Bogotá, Colombia, considering the specified experience level and job type. This estimate is based on typical salary data for similar roles in major Colombian cities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Talent Solutions. Marathon Talent operates within the human resources sector, focusing on connecting companies with skilled professionals. This context implies a B2B environment where visual communication is key for employer branding, client outreach, and internal operations.

Company Size: Mid-sized (likely 50-200 employees based on typical profiles of companies using Workable for recruitment). This size suggests a structure that allows for direct impact and collaboration across departments, while also having established processes.

Founded: The company was founded in 2017, indicating a relatively young but established organization that has likely evolved its operational processes and marketing strategies over time.

Team Structure:

• The Graphic Designer will likely be part of a Marketing team, which may include Marketing Managers, Digital Marketing Specialists, Content Creators, and potentially other designers.

• This role will collaborate closely with Go-To-Market (GTM) teams, including Sales and Client Success, to ensure visual assets effectively support their objectives.

Methodology:

• The company likely employs data-driven approaches to marketing, using analytics to measure the effectiveness of campaigns and visual content.

• Workflow planning and optimization will be crucial, especially in a hybrid environment, requiring clear communication and project management.

• Automation may be used for certain marketing tasks, and the design team will need to integrate their assets into these automated workflows.

Company Website: https://www.marathontalent.com/

📝 Enhancement Note: Information about Marathon Talent's industry, size, and founding date has been synthesized to infer likely operational characteristics and team dynamics relevant to a Graphic Designer role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 1-3 years of experience. It offers a strong foundation for developing specialized skills within creative operations and GTM support.

Reporting Structure: The designer will likely report to a Senior Designer or Marketing Manager, providing opportunities for mentorship and direct feedback on project execution and strategic alignment.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and overall GTM success by creating compelling visual assets that drive engagement and conversions.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like digital campaign design, motion graphics, or branding.

• Cross-Functional Exposure: Gain experience working with various GTM functions, understanding how design supports sales enablement, lead generation, and customer engagement.

• Leadership Potential: With demonstrated success and expanded responsibilities, potential to move into a Senior Graphic Designer role or even a Creative Lead position, managing junior designers or specific creative projects.

• Industry Certifications: Pursue certifications in design software or project management to enhance professional credentials.

📝 Enhancement Note: The career trajectory for a Graphic Designer within a GTM-focused organization is outlined, emphasizing skill development, cross-functional impact, and potential leadership pathways.

🌐 Work Environment

Office Type: Hybrid model, combining remote work flexibility with in-office collaboration. This suggests a modern workspace designed to foster teamwork and creativity when employees are on-site.

Office Location(s): Bogotá, Colombia. The specific office details would need to be confirmed, but it's likely situated in a business district accessible by public transport.

Workspace Context:

• The on-site workspace is expected to be collaborative, with open areas for team meetings and brainstorming sessions, alongside dedicated workstations.

• Access to industry-standard design software, hardware, and potentially collaborative digital tools will be provided.

Work Schedule:

• The standard 40-hour work week is typical, but the hybrid arrangement offers flexibility. Specific in-office days and remote days will likely be coordinated with the team and manager to maximize collaboration and productivity.

📝 Enhancement Note: The hybrid work environment is described to highlight the blend of autonomy and collaboration, which is a key consideration for many professionals seeking roles in dynamic organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and/or senior design team members. This will involve presenting your portfolio, discussing your design process, and potentially a live design exercise or a case study presentation.

• Cross-Functional Collaboration Interview: An interview with representatives from teams you'll collaborate with (e.g., Marketing, Sales) to assess communication skills and ability to translate business needs into design.

• Final Interview: Potentially a discussion with a senior leader to confirm cultural alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to marketing and GTM, including digital campaigns, social media assets, and brand application.

• Tell the Story: For each project, be prepared to articulate the brief, your creative process, challenges, solutions, and the impact or results achieved. Quantify impact where possible.

• Highlight Brand Consistency: Showcase examples where you've successfully applied or adapted brand guidelines.

• Showcase Versatility: Include a range of work demonstrating your ability to adapt to different styles and platforms.

• Prepare for a Design Challenge: Be ready for a short, timed design task or a request to critique and improve an existing piece of creative.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and key messaging.

• Time Management: Allocate your time wisely between conceptualization, design, and refinement.

• Articulate Your Rationale: Be ready to explain the design choices you made during any practical exercise.

📝 Enhancement Note: This section provides a structured approach to the interview process, with specific advice tailored for a graphic designer applying for a role that supports marketing operations and GTM.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Photoshop (raster graphics, photo editing), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, digital publishing).

• Figma/Sketch (Optional): Familiarity with collaborative design tools for UI/UX or faster prototyping can be a plus.

Analytics & Reporting:

CRM & Automation:

• CMS Platforms (e.g., WordPress, HubSpot): Basic understanding of how to upload and manage visual assets within these systems.

• Marketing Automation Tools (e.g., Mailchimp, HubSpot): Awareness of how email templates and digital assets are integrated into these platforms.

📝 Enhancement Note: The technology stack focuses on the core design software and highlights the importance of understanding how design assets integrate with marketing and CRM systems, a key aspect for operations-minded roles.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel ideas and pushing design boundaries to create memorable visual experiences.

• Collaboration & Teamwork: Fostering an environment where designers work effectively with marketing, sales, and other teams to achieve shared goals.

• Attention to Detail: Maintaining a high standard for visual accuracy, brand consistency, and production quality.

• Data-Informed Design: Valuing feedback and performance metrics to refine designs and improve campaign effectiveness.

• Adaptability & Efficiency: Being responsive to changing project needs and deadlines, while optimizing workflows for timely delivery.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and other departments to ensure design solutions meet diverse business needs.

• Feedback Loop: Embracing constructive criticism and iterating on designs based on input from stakeholders.

• Knowledge Sharing: Participating in team discussions, sharing insights on design trends, and contributing to a culture of continuous learning.

📝 Enhancement Note: The team culture and values are framed to align with typical expectations for creative professionals within a business-oriented, operations-focused organization, emphasizing collaboration and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively innovating while strictly adhering to established brand guidelines and marketing objectives.

• Managing Multiple Stakeholder Demands: Juggling design requests from various departments, each with unique priorities and feedback.

• Adapting to Evolving Digital Trends: Keeping design skills and asset creation methods current with the rapid pace of digital marketing evolution.

• Measuring Design Impact: Demonstrating the tangible contribution of design work to business outcomes, beyond aesthetic appeal.

Learning & Development Opportunities:

• Advanced Design Software Training: Access to courses or certifications for mastering new features or specialized Adobe Suite tools.

• GTM Strategy Workshops: Participating in sessions to better understand marketing campaign planning, sales enablement, and customer journeys.

• Industry Conferences & Webinars: Attending events focused on graphic design, digital marketing, or branding to stay current and network.

• Mentorship: Receiving guidance from senior designers or marketing leaders to develop strategic thinking and career progression.

📝 Enhancement Note: This section outlines potential challenges and corresponding growth opportunities, framing them as chances for skill development and career advancement within the operations and GTM landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process for adhering to brand and delivering creative solutions.)

• "Walk us through a complex design project from concept to completion. What were the key challenges, and how did you overcome them?" (Prepare a detailed case study from your portfolio.)

Company & Culture Questions:

• "What do you know about Marathon Talent and our industry? How do you see graphic design contributing to our success?" (Research the company's mission, services, and target audience.)

• "How do you approach collaboration with non-designers, such as marketing or sales teams?" (Highlight your communication skills and ability to translate business needs.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, explain the objective, your role, the process, challenges, solutions, and the outcome.

• Quantify Impact: If possible, use metrics (e.g., increased engagement, improved click-through rates) to demonstrate the effectiveness of your designs.

• Be Ready for Live Critiques: Practice offering constructive feedback on existing designs and be prepared to receive feedback on your own work.

• Showcase Versatility: Highlight projects that demonstrate your range and adaptability to different styles and platforms relevant to marketing.

📝 Enhancement Note: Interview questions are designed to assess not only design skills but also strategic thinking, collaboration, and understanding of business objectives, aligning with the operations-focused nature of the role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Workable platform.

• Curate Your Portfolio: Select and organize your most relevant design work, focusing on marketing campaign assets, digital content, and brand application. Prepare brief written descriptions for each piece highlighting objectives, process, and results.

• Tailor Your Resume: Emphasize your experience with Adobe Creative Suite, design principles, and any contributions to marketing campaigns or GTM initiatives. Use keywords found in the job description.

• Prepare Your Narrative: Practice discussing your design process, how you collaborate with teams, and how your work contributes to business goals. Be ready to present your portfolio confidently.

• Research Marathon Talent: Understand their services, target audience, and current marketing efforts to demonstrate genuine interest and align your creative perspective with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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