Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Flo Health

Location: Ukraine

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office required)

🚀 Role Summary

• Design visually compelling static and animated graphics for a global health and fitness app with over 500M downloads.

• Collaborate with cross-functional teams, including User Acquisition (UA), Product, Content, Medical, and Social, to execute impactful visual assets.

• Translate complex health and scientific topics into easily digestible illustrations and infographics, leveraging data-driven insights for design optimization.

• Ensure all creative outputs adhere to accessibility standards and inclusive design principles, enhancing user comprehension and engagement.

• Utilize advanced design tools and stay abreast of emerging technologies, including AI, to drive innovation in health communication and visual storytelling.

📝 Enhancement Note: This role is positioned within a fast-paced, mission-driven tech company focused on female health. The Graphic Designer will play a crucial role in bridging creative excellence with data-informed decision-making, impacting both user engagement and business objectives. The hybrid work model emphasizes a balance between collaborative in-office work and the flexibility of remote contribution.

📈 Primary Responsibilities

• Develop and execute visually compelling static and animated graphics for diverse marketing campaigns, product experiences, and medical education materials.

• Partner closely with User Acquisition (UA), Product, Content, Medical, and Social media teams to conceptualize and deliver high-impact visual assets that align with strategic objectives.

• Simplify intricate health and scientific information into clear, engaging illustrations and infographics, ensuring broad user understanding.

• Apply insights derived from user research, A/B testing, and analytics to iteratively refine and optimize design outputs for maximum effectiveness and engagement.

• Uphold and champion accessibility standards and inclusive design principles across all visual creative work.

• Proactively research and integrate current design trends, innovative tools (including AI), and best practices relevant to health communication and digital experiences.

• Clearly articulate and present creative concepts and design rationale to stakeholders, effectively incorporating feedback while maintaining design integrity.

• Produce basic to mid-level animations and video edits to complement static design concepts, enhancing storytelling and engagement.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design execution and strategic collaboration. The emphasis on translating complex health topics and using data (A/B testing, analytics) points to a role where design directly influences user comprehension and campaign performance, aligning with GTM and product marketing operations. The requirement for animation/video is noted as a "plus," suggesting it's a valuable but not strictly essential skill for initial hiring.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is implicitly expected, demonstrated through a robust portfolio.

Experience: 3+ years of progressive experience in graphic design, with a significant emphasis on digital platforms, app-based contexts, and performance-driven marketing.

Required Skills:

• Advanced proficiency in industry-standard design software: Figma, Adobe Illustrator, and Adobe Photoshop.

• Working knowledge of motion graphics and animation software: After Effects.

• Proven ability to create visually engaging designs across various channels, including digital ads, app interfaces, and social media content, as evidenced by a strong portfolio.

• Solid understanding of design principles for impact, specifically in contexts such as A/B tested assets and inclusive UI/UX visuals.

• Demonstrated experience collaborating effectively with content, product, and growth teams in a fast-paced, high-velocity environment.

• Excellent English communication and visual storytelling skills, capable of articulating design concepts clearly and persuasively.

• Meticulous attention to detail and the capacity to manage multiple design projects concurrently, prioritizing effectively. Preferred Skills:

• Experience in mentoring junior designers or onboarding new team members, including setting and maintaining visual quality standards.

• Background or demonstrated interest in health, education, or behavior-change-related design fields.

• Comfort and experience working with AI-assisted creative tools (e.g., ChatGPT for ideation, Midjourney/Runway/Adobe Firefly for asset generation or inspiration).

• Familiarity with broader motion graphics and video editing software beyond After Effects.

📝 Enhancement Note: The qualifications emphasize hands-on technical skills with core design tools (Figma, Adobe Suite) and a portfolio that showcases impact, not just aesthetics. The inclusion of A/B testing and inclusive design points towards a data-driven and user-centric approach, common in growth-focused operations. AI tool proficiency is a significant plus, reflecting industry trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional graphic design work.

• Specific examples of visually compelling static graphics designed for digital advertising, app interfaces, and social media campaigns.

• Demonstrations of animated graphics or motion design work, ideally including examples of translating complex information visually.

• Case studies or clear explanations of how designs have been optimized based on user research, A/B testing results, or performance analytics.

• Examples of work that adheres to accessibility standards and inclusive design principles.

• Visuals that illustrate the ability to simplify complex health or scientific topics into digestible infographics. Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, including ideation, concept development, iteration, and finalization stages.

• Evidence of collaborative workflow, showing how designs were developed in partnership with cross-functional teams (e.g., Product, UA, Content).

• Understanding of how design decisions are informed by data, user feedback, and performance metrics, with examples of iterative design improvements.

📝 Enhancement Note: For a graphic design role with a focus on impact and data, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, adaptability (A/B testing), and effective communication of complex information, aligning with operations' focus on measurable outcomes.

💵 Compensation & Benefits

Salary Range: Starting from 3400 EUR per month.

• Methodology: The stated starting salary of 3400 EUR per month (approximately 40,800 EUR annually) is provided. For a mid-level Graphic Designer in Ukraine with 3+ years of experience in digital/app design, this falls within a competitive range. Ukraine's cost of living is lower than Western Europe, influencing salary benchmarks. This figure likely represents an entry point for the mid-level experience bracket, with potential for higher compensation based on the depth of portfolio, specific skills (especially animation/AI), and interview performance.

Benefits:

• Competitive salary with annual reviews.

• Opportunity to participate in Flo’s performance incentive scheme, linking individual/team performance to financial rewards.

• Comprehensive paid time off: holiday, sick leave, and dedicated female health leave.

• Enhanced parental leave and pay (maternity, paternity, same-sex, adoptive).

• Accelerated professional growth opportunities through impactful work and dedicated learning support.

• Hybrid work model with 3 days per week in the office for collaborative synergy.

• A significant perk: 5-week fully paid sabbatical after 5 years of service.

• Flo Premium access for personal use and for friends & family.

• Pension contributions and other wellbeing perks.

Working Hours: The standard working hours are assumed to be 40 hours per week, typical for a full-time role. The hybrid model allows for flexibility within this structure, with specific in-office days likely coordinated with the team.

📝 Enhancement Note: The salary is provided as a starting point, and the benefits package is robust, emphasizing professional development, work-life balance, and employee well-being, which are key attractors for talent in competitive tech markets. The hybrid model with 3 office days is a specific detail for the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health & Fitness, Mobile Applications. Flo Health operates in a rapidly evolving sector focused on leveraging technology to improve health outcomes, particularly for women. The company is a leader in its niche, backed by significant investment.

Company Size: Flo Health is a well-established scale-up, indicated by its 500M+ downloads, 80M+ monthly users, 7M paid subscribers, and a $1B valuation. This suggests a company with established processes but still agile enough for rapid growth and innovation.

Founded: The company has a decade of experience, founded around 2014, indicating a mature product and a stable operational foundation.

Team Structure:

• The design team is likely part of a larger marketing or product organization, composed of specialized roles (graphic design, motion design, UI/UX).

• Designers collaborate closely with cross-functional teams including User Acquisition (UA), Product Managers, Content Creators, Medical Experts, and Social Media Managers.

• Reporting structure will likely be to a Design Lead or Head of Marketing/Creative, with clear lines of communication for project briefs and feedback.

• A hybrid work model implies a team that balances in-person collaboration on specific days with remote work, requiring strong communication and project management tools. Methodology:

• Data-driven decision-making is a core operational principle, evidenced by the requirement to use A/B testing insights and analytics to refine designs.

• Agile methodologies are likely employed to facilitate rapid iteration and response to market trends and user feedback.

• Emphasis on user-centric design, ensuring that visual communication effectively serves the user's needs and comprehension, especially for complex health topics.

• A culture that values ownership, collaboration, and continuous improvement ("move fast, stay focused and take ownership – from brief to build to impact").

Company Website: https://flo.health

📝 Enhancement Note: Flo Health presents itself as a mission-driven, product-focused company that values speed, ownership, and data. The operations context here emphasizes the need for designers to integrate with various departments and contribute to measurable outcomes, a key aspect of GTM and marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level (2-5 years of experience). It signifies a position where the individual is expected to contribute independently on defined tasks, possess strong technical skills, and begin to influence design direction within projects. It's a crucial step towards senior or specialized design roles.

Reporting Structure: The Graphic Designer will likely report to a Design Manager, Creative Director, or Head of Marketing. They will work closely with Product Managers, UA specialists, Content Leads, and Medical writers, indicating a highly collaborative environment where operations and creative functions are tightly integrated.

Operations Impact: The Graphic Designer's work directly impacts key operational metrics:

• User Acquisition: Designing high-converting ad creatives.

• User Engagement: Creating visually appealing and informative in-app experiences and educational content.

• Brand Consistency: Ensuring a cohesive visual identity across all touchpoints.

• Product Adoption: Supporting new feature launches with clear visual communication.

• Medical Education Effectiveness: Translating complex health information to improve user comprehension and adherence.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, video editing, or specific areas of health communication design.

• Leadership: Potential to move into a Senior Graphic Designer role, mentoring junior designers, or leading design on specific campaigns/products.

• Cross-functional Skills: Develop a stronger understanding of product management, user acquisition strategies, and data analysis through close collaboration.

• AI Integration: Become a go-to expert for leveraging AI tools in the design workflow, a rapidly growing area.

• Industry Exposure: Gain experience in the high-growth digital health sector, working on a product with global reach.

📝 Enhancement Note: The growth analysis highlights how a "creative" role like Graphic Designer is deeply integrated into operational success. The emphasis on data, cross-functional collaboration, and impact metrics positions this role as integral to GTM and marketing operations, offering clear career progression pathways within a tech-centric environment.

🌐 Work Environment

Office Type: Flo Health operates a hybrid model, requiring employees to spend 3 days per week in the office. This suggests a modern, collaborative office space designed to facilitate teamwork, brainstorming, and in-person interactions. The remaining 2 days offer remote flexibility.

Office Location(s): While the role is listed for Ukraine, specific office locations within Ukraine are not detailed. Candidates should inquire about the primary office hub for this role. Ukraine's tech hubs often feature modern co-working spaces or dedicated office buildings.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional work indicate a dynamic office where designers will interact frequently with peers and stakeholders from various departments.

• Tools & Technology: Expect access to high-performance workstations, necessary software licenses (Figma, Adobe Suite, etc.), and potentially tools for collaboration and project management (e.g., Slack, Asana, Jira).

• Team Interaction: Opportunities for spontaneous brainstorming, design critiques, and team-building activities are inherent in the in-office component of the hybrid model.

Work Schedule: The standard work schedule is likely 40 hours per week. The hybrid nature provides some flexibility, allowing for focused work at home and collaborative sessions in the office. Specific in-office days will likely be coordinated to maximize team synergy.

📝 Enhancement Note: The hybrid work environment is a key aspect of this role. The expectation of 3 days in the office suggests a company that values in-person collaboration for creative and strategic tasks, while still offering the benefits of remote work. This is typical for many modern tech companies aiming to balance team cohesion with employee flexibility.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio link. Be prepared to briefly articulate your experience and why you're a good fit for Flo Health.

2. Portfolio Review & Technical Interview: This is a critical stage. You'll likely present your portfolio, discussing 2-3 key projects in detail. Expect questions about your design process, problem-solving approach, how you used specific tools (Figma, Adobe Suite), and how your designs achieved specific objectives (e.g., engagement, conversion, clarity). Be ready to discuss your experience with A/B testing and inclusive design.

3. Cross-functional Interviews: You may meet with individuals from teams you'd collaborate with (e.g., Product Manager, UA Specialist, Content Lead). These interviews will assess your collaboration style, communication skills, and understanding of how design supports broader business goals.

4. Hiring Manager/Final Interview: A final discussion to assess cultural fit, long-term potential, and align on expectations. This might involve discussing company values and your career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase the required skills: digital ads, app UI elements, infographics, and ideally, animation/motion graphics. Prioritize work demonstrating impact (A/B tested results, user comprehension improvements).

• Tell a Story: For each project, clearly outline the problem/brief, your role, your design process (ideation, iteration, tools used), challenges faced, solutions implemented, and the measurable outcomes or impact.

• Highlight Data Integration: Explicitly show how you incorporated A/B testing, user research, or analytics to inform and improve your designs.

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different styles and communication needs (e.g., serious medical content vs. engaging marketing campaigns).

• Accessibility & Inclusivity: Point out specific design choices made to ensure accessibility and inclusivity.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

Challenge Preparation:

• Be prepared for a potential design challenge, either pre-interview or during. This could involve creating a quick concept for a marketing campaign, illustrating a health concept, or refining an existing asset.

• Focus on demonstrating your process under pressure: how you approach the brief, ideate quickly, and articulate your rationale.

• If a challenge involves data or user insights, show how you'd approach incorporating them.

📝 Enhancement Note: The application process strongly emphasizes the portfolio as proof of skill and impact. Candidates must be ready to articulate their design process, demonstrate data-informed decision-making, and showcase their ability to collaborate effectively within a GTM/operations context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is critical for app-based design and real-time collaboration.

• Adobe Illustrator: For vector graphics, logo creation, icon design, and complex illustrations required for infographics and marketing assets.

• Adobe Photoshop: For image editing, manipulation, creating digital assets for ads, and compositing.

• Adobe After Effects: For creating animations, motion graphics, and video elements to enhance marketing campaigns and product features.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret data from tools like Amplitude, Google Analytics, or internal dashboards is crucial for optimizing designs based on performance metrics and A/B test results. CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements for the designer, but familiarity with how creative assets are deployed via marketing automation platforms or ad managers might be beneficial. Emerging Tools:

• AI-Assisted Creative Tools: Comfort working with tools such as ChatGPT (for ideation/copywriting support), Midjourney, Runway, or Adobe Firefly (for image generation, concept exploration, or asset enhancement) is a significant plus.

📝 Enhancement Note: The tool stack is heavily focused on industry-standard creative software, with a strong emphasis on Figma for digital product design and Adobe Suite for broader graphic and motion work. The inclusion of AI tools highlights Flo Health's forward-thinking approach to creative operations.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving female health is central. Designs should aim to educate, empower, and engage users positively.

• Data-Informed: Decisions, including design choices, are expected to be supported by data, A/B testing, and user insights, reflecting a performance-oriented operational mindset.

• Collaborative Ownership: Team members are encouraged to take ownership of their work from start to finish and collaborate effectively across departments.

• Craftsmanship & Quality: A high standard for design execution is expected, with an emphasis on clarity, visual appeal, and brand consistency.

• Innovation & Adaptability: Openness to new tools, trends (like AI), and agile ways of working is valued.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product, marketing, content, and medical teams, understanding their needs and contributing to shared goals.

• Feedback-Oriented: A culture where constructive feedback is given and received openly, fostering continuous improvement in both individual work and team processes.

• Agile & Responsive: The ability to adapt quickly to changing priorities and feedback, typical in a fast-paced tech environment.

📝 Enhancement Note: The company culture emphasizes a blend of mission-driven purpose with a pragmatic, data-oriented approach to execution. For a designer, this means understanding how creative work contributes to tangible business and user outcomes, a key characteristic of effective GTM and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively simplifying intricate medical and scientific information into clear, engaging visuals for a broad audience requires strong conceptual thinking and design skills.

• Balancing Creative Vision with Data: Integrating A/B testing feedback and analytics into the creative process while maintaining a strong artistic vision and brand integrity.

• High-Volume Output: Working in a fast-paced environment with a large user base means consistently producing high-quality creative assets across multiple campaigns and platforms.

• Evolving Tools & Trends: Staying current with design software, AI creative tools, and emerging communication trends in the digital health space.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to master advanced animation/video editing, explore specialized areas of UI/UX, or focus on data visualization for health topics.

• AI Proficiency: Becoming an expert in leveraging AI tools for creative ideation, asset generation, and workflow optimization.

• Cross-functional Acumen: Gaining deeper insights into User Acquisition strategies, product development cycles, and content marketing through close collaboration.

• Industry Expertise: Developing specialized knowledge within the rapidly growing digital health sector.

• Mentorship: Potential to mentor junior designers or be mentored by senior creative leads.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a high-growth tech company. The growth opportunities are substantial, particularly in areas like AI integration and specialized digital health design, aligning with current industry trends in marketing and product operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an A/B tested ad creative for a mobile app. How do you incorporate insights from previous tests?" (Focus on data-driven iteration).

• "Walk us through a project where you had to translate a complex scientific or health-related topic into a simple, engaging visual. What were the challenges and your approach?" (Highlight storytelling and simplification skills).

• "How do you collaborate with product managers and UA specialists to ensure your designs meet their objectives and resonate with the target audience?" (Emphasize cross-functional communication and alignment).

• "Imagine we're launching a new AI feature. What are your initial thoughts on how to visually communicate its benefits to our users?" (Assess creativity, understanding of AI, and user-centricity). Company & Culture Questions:

• "What interests you most about Flo Health's mission and our approach to female health?" (Show genuine interest and alignment with the company's purpose).

• "How do you stay updated on design trends, especially in areas like AI and health communication?" (Demonstrate continuous learning and proactivity).

• "Describe a time you received constructive feedback on your design. How did you incorporate it?" (Assess receptiveness to feedback and collaborative spirit). Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and portfolio highlights. For each selected project:

  1. Context: Briefly explain the company/product and the project's objective.
  2. Your Role: Clearly define your responsibilities.
  3. The Challenge: What problem were you solving?
  4. Process: Detail your ideation, concept development, tool usage, and any iterations based on feedback or data.
  5. Solution: Present the final design(s).
  6. Impact: Quantify results where possible (e.g., increased CTR, improved comprehension, positive user feedback). If quantitative data isn't available, discuss qualitative impact or lessons learned.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Figma, Adobe Suite, animation, A/B testing, and inclusive design.

• Engage: Be prepared to answer detailed questions about your choices and thought process. Make it a conversation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, data literacy, and collaborative aptitude, aligning with the operational demands of a growth-focused tech company.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features work relevant to digital advertising, app design, infographics, and motion graphics. Tailor your project descriptions to highlight A/B testing experience and the impact of your designs.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience, proficiency in Figma, Adobe Illustrator, Photoshop, and After Effects, and any experience with AI creative tools. Use keywords from the job description, such as "visual storytelling," "user engagement," "accessibility standards," and "cross-functional collaboration."

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects with a focus on measurable outcomes, and preparing answers to common behavioral and situational questions related to collaboration and problem-solving.

• Company Research: Familiarize yourself with Flo Health's mission, product, recent news, and company culture. Understand their target audience and the competitive landscape in digital health.

⚠️ Important Notice: This enhanced job description provides a comprehensive overview based on the provided data and industry standards. Specific details regarding salary negotiations, exact team structure, and interview process nuances should be confirmed directly with Flo Health during the application and interview stages.