Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Flo Health

Location: Warsaw, Poland

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-28

Experience Level: 3+ years

Remote Status: Hybrid

🚀 Role Summary

• Design and execute visually compelling static and animated graphics for diverse marketing campaigns, product experiences, and medical education materials, ensuring brand consistency and user engagement.

• Collaborate closely with cross-functional teams, including User Acquisition (UA), Product, Content, Medical, and Social Media, to translate complex health information into clear, digestible, and engaging visual assets.

• Leverage user research, A/B testing insights, and analytics data to inform design decisions and optimize visual content for maximum impact and effectiveness.

• Champion accessibility standards and inclusive design principles across all creative outputs, ensuring that Flo Health's visual communication is accessible to a broad user base.

• Stay abreast of emerging design trends, tools (including AI), and innovations specifically relevant to health communication and digital platforms.

📝 Enhancement Note: While the role is titled "Graphic Designer," the emphasis on collaboration with UA, Product, and Analytics, coupled with the requirement to use A/B testing insights and drive engagement/product metrics, strongly positions this role within a broader Marketing Operations or Creative Operations function. The focus on translating complex health topics visually also suggests a need for strategic communication design, not just aesthetic execution.

📈 Primary Responsibilities

• Conceptualize and design high-impact static and animated graphics for global marketing campaigns, in-app product features, and educational content, adhering to brand guidelines and strategic objectives.

• Partner with User Acquisition teams to create A/B tested ad creatives that optimize for conversion rates and customer acquisition cost (CAC).

• Collaborate with the Product team to develop intuitive and visually appealing UI elements, infographics, and feature illustrations that enhance user experience and understanding.

• Work with the Content and Medical teams to visually represent complex health and scientific information, ensuring accuracy, clarity, and accessibility for a diverse audience.

• Develop engaging visual assets for social media platforms, driving community interaction and brand awareness.

• Create basic to mid-level animations and video edits to complement static designs, enhancing storytelling and engagement across various channels.

• Present design concepts and rationale to stakeholders, effectively incorporating feedback while championing design integrity and strategic alignment.

• Maintain a comprehensive understanding of design tools, including advanced proficiency in Figma, Adobe Illustrator, and Photoshop, with working knowledge of After Effects and emerging AI creative tools.

📝 Enhancement Note: The responsibilities highlight a strong focus on data-driven design and cross-functional collaboration, typical of roles supporting growth and product marketing operations. The requirement to produce A/B tested assets and support campaign outcomes directly links this role to measurable marketing performance.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communications, or a related field is implied by the experience requirements and portfolio expectations. Experience:

• A minimum of 3 years of dedicated experience in graphic design, with a significant portion focused on digital platforms, mobile applications, and high-velocity marketing environments. Required Skills:

• Advanced Proficiency in Design Software: Expert-level skills in Figma, Adobe Illustrator, and Adobe Photoshop are essential for creating and manipulating visual assets.

• Motion Graphics Fundamentals: Working knowledge of Adobe After Effects for producing animated graphics and basic video edits is required.

• Portfolio Excellence: A robust portfolio showcasing visually engaging designs across multiple channels, including advertisements, app interfaces, and social media content, is critical.

• Data-Informed Design: Demonstrated understanding of how to design for impact, specifically through experience with A/B tested assets and inclusive UI/UX visuals.

• Cross-Functional Collaboration: Proven ability to effectively collaborate with content creators, product managers, growth marketing specialists, and medical experts in a fast-paced environment.

• Communication & Storytelling: Excellent English communication skills, both verbal and written, with a strong ability to articulate design concepts and tell compelling visual stories.

• Detail Orientation & Multitasking: Meticulous attention to detail and the capacity to manage and prioritize multiple design tasks concurrently.

Preferred Skills:

• Mentorship & Standards Setting: Experience in mentoring junior designers or establishing visual quality standards for a design team.

• Domain Expertise: Background in health, education, or behavior-change-related design, providing a nuanced understanding of the target audience and subject matter.

• AI Creative Tool Proficiency: Comfort and practical experience working with AI-assisted creative tools such as ChatGPT, Midjourney, Runway, or Adobe Firefly for ideation and asset generation.

• Advanced Motion & Video Editing: Familiarity with more advanced motion graphics and video editing software beyond basic After Effects capabilities.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, After Effects, and AI tools, along with the requirement for a strong portfolio demonstrating A/B testing and inclusive design, points to a candidate who can contribute to both creative excellence and measurable marketing performance. The preferred qualifications suggest a potential growth path towards leadership and specialized domain expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Channel Representation: The portfolio must clearly showcase examples of designs executed for various channels, including digital advertisements (display, social), mobile app interfaces, social media graphics, and infographics.

• Impact & Optimization Focus: Include case studies or specific examples that highlight how your designs have contributed to key metrics such as engagement, conversion rates, user comprehension, or brand consistency. Evidence of A/B testing results or iterative design improvements is highly valued.

• Visual Storytelling: Demonstrate the ability to translate complex information (especially health and scientific topics) into clear, compelling, and easily digestible visual narratives.

• Brand Consistency: Showcase an understanding of brand guidelines and the ability to maintain a consistent visual identity across different platforms and campaign materials.

• Accessibility & Inclusivity: Examples that illustrate an understanding and application of accessibility standards and inclusive design principles are a significant plus.

Process Documentation:

• While not explicitly requiring formal process documentation, candidates are expected to articulate their design process during interviews and within their portfolio. This includes:
  • Brief Interpretation: How you approach understanding project briefs and stakeholder requirements.
  • Conceptualization & Ideation: Your methods for brainstorming, developing creative concepts, and exploring different visual directions, including the use of AI tools.
  • Iterative Design: How you incorporate feedback and conduct revisions to refine designs based on stakeholder input and performance data.
  • Collaboration Workflow: How you effectively partner with cross-functional teams (UA, Product, Content, Medical) throughout the design lifecycle.
  • Output & Delivery: Your process for preparing and delivering final assets in appropriate formats for various platforms.

📝 Enhancement Note: For a role with operational implications, the portfolio is key. It needs to demonstrate not just aesthetic skill but also strategic thinking, an understanding of performance metrics (like A/B testing), and the ability to work within established processes and collaborate effectively. The expectation is to see how design contributes to business objectives.

💵 Compensation & Benefits

Salary Range:

The provided starting salary is from 3400 EUR per month.

• 📝 Enhancement Note: Based on the stated starting salary of 3400 EUR/month, an annual range for a Graphic Designer with 3+ years of experience in Warsaw, Poland, would typically fall between 40,800 EUR and 55,000 EUR gross per year. This estimate considers:

  • Location: Warsaw, Poland, has a competitive but generally lower cost of living and salary benchmark compared to Western European tech hubs.
  • Experience Level: 3+ years aligns with a mid-level designer.
  • Company Type: Flo Health is a well-funded, high-growth tech company in the health sector, suggesting salaries at the higher end of the local market for skilled professionals.
  • Data Source: General salary data for Graphic Designers in Poland from platforms like Glassdoor, SalaryExpert, and local recruitment agency reports were consulted.
  • Role Specifics: The hybrid nature and specific tool requirements (Figma, Adobe Suite, After Effects, AI tools) also influence the compensation.

Benefits:

• Competitive Salary & Reviews: Regular salary adjustments and performance-based reviews.

• Performance Incentive Scheme: Opportunity to participate in Flo's performance-based incentive program.

• Comprehensive Leave: Paid holiday, sick leave, and dedicated female health leave.

• Enhanced Parental Leave: Generous paid leave for maternity, paternity, and adoptive parents.

• Professional Development: Accelerated growth opportunities through challenging work and dedicated learning support.

• Hybrid Work Model: A blend of in-office collaboration and remote flexibility, with 3 days per week in the office.

• Long-Term Sabbatical: A 5-week fully paid sabbatical upon reaching the 5-year "Floversary."

• Employee Perks: Flo Premium subscription for personal use and for friends/family, along with additional health, pension, and wellbeing benefits.

Working Hours:

• The role is structured around a standard full-time work week, with an estimated 40 hours per week.

• 📝 Enhancement Note: While a 40-hour week is standard, the hybrid model (3 days in office) offers flexibility in how and where the remaining work is completed. Operations roles often require a degree of flexibility to meet project deadlines or respond to urgent campaign needs, though core hours are typically expected.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Tech / Digital Health. Flo Health operates at the intersection of technology and women's health, leveraging data and AI to provide personalized health insights and support. This industry is characterized by rapid innovation, a strong focus on user privacy, and a mission-driven approach.

Company Size: Flo Health is a significant player in the digital health space, boasting over 500 million downloads and 80 million monthly users, and having achieved a $1 billion valuation. This scale suggests a mature, well-resourced organization with established processes, yet still maintaining the agility of a growth-stage company.

Founded: Founded 10 years ago, Flo Health has a decade of experience in building and scaling its platform, indicating a stable foundation with a proven track record while continuing to innovate.

Team Structure:

• Cross-functional Integration: The Graphic Designer will be part of a highly collaborative environment, working closely with distinct teams: User Acquisition (UA), Product, Content, Medical, and Social Media. This indicates a structure where specialized functions work in tandem to achieve overarching business goals.

• Reporting: While not explicitly stated, a Graphic Designer typically reports into a Marketing leadership role (e.g., Head of Marketing, Creative Director) or potentially a dedicated Design Lead within a larger operations or marketing function.

• Agile & Mission-Driven: The company culture emphasizes moving fast, staying focused, taking ownership, and encouraging debate. This suggests an agile, results-oriented environment where team members are empowered and expected to contribute proactively.

Methodology:

• Data-Driven Decision Making: The role explicitly requires utilizing insights from user research, A/B testing, and analytics to refine design outputs, highlighting a strong reliance on data to inform creative strategy and execution.

• Iterative Improvement: The emphasis on A/B testing and refining designs suggests a commitment to continuous improvement and optimization of visual content for performance.

• User-Centricity: With a mission centered on female health, the design process is inherently user-centric, aiming to provide clear, trustworthy, and engaging experiences for millions of users.

Company Website: https://flo.health/

📝 Enhancement Note: The company's mission, scale, and funding indicate a dynamic and impactful work environment. For a designer, understanding the user base (primarily women seeking health information) and the company's commitment to data-driven optimization is crucial for aligning creative output with business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. With 3+ years of experience, the expectation is for independent contribution, proficiency in core design tools, and the ability to manage multiple projects. The role involves not just execution but also collaboration, conceptualization, and contributing to campaign effectiveness through design.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. They will work collaboratively with various departments, including UA, Product, Content, and Medical teams, indicating a matrixed influence rather than a strict hierarchical reporting line for day-to-day tasks.

Operations Impact: The role's impact is directly tied to supporting User Acquisition campaigns through optimized creatives, enhancing user comprehension and engagement within the product, and contributing to the overall brand perception and communication effectiveness. By translating complex health information into accessible visuals, the designer plays a critical role in the company's mission and its ability to connect with and educate its user base, ultimately influencing engagement, retention, and potentially conversion metrics.

Growth Opportunities:

• Specialization in Health Tech Design: Deepen expertise in designing for health, wellness, and behavior change, becoming a go-to specialist within the company for these complex topics.

• Advanced Motion & Animation Skills: Develop advanced capabilities in motion graphics and video editing, potentially leading to more complex animated content creation or even directing/producing short video assets.

• AI-Assisted Design Leadership: Become proficient in leveraging AI tools for creative ideation and production, potentially contributing to the company's strategy for integrating AI into the creative workflow.

• Transition to Senior Designer/Art Director: With proven impact and potential leadership in mentoring, progression to a Senior Graphic Designer or Art Director role is a natural career path.

• Cross-Functional Skill Development: Gain deeper insights into marketing strategy, product development, and user research through close collaboration, potentially opening doors to roles in Product Marketing or Brand Management.

📝 Enhancement Note: The growth opportunities are tied to both deepening design craft and broadening operational understanding. The emphasis on AI and health-specific design suggests areas for specialized development.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring 3 days per week in the Warsaw office. This implies a modern office space designed to foster collaboration, creativity, and team cohesion.

Office Location(s): Warsaw, Poland. Specific details about office amenities, accessibility, or neighborhood would typically be provided during the interview process.

Workspace Context:

• Collaborative Hub: The in-office days are designed for in-person collaboration, brainstorming sessions, team meetings, and building stronger working relationships with colleagues across different departments.

• Tool Access: Employees in the office likely have access to high-performance workstations and any necessary hardware for design work. The company also supports remote work, indicating robust digital infrastructure and cloud-based tools.

• Team Interaction: The hybrid model allows for both focused individual work (potentially remote) and active team engagement (in-office), fostering a balanced work environment.

Work Schedule:

• The standard working hours are approximately 40 per week. The hybrid arrangement offers flexibility in structuring the work week, balancing in-office presence with remote workdays, which can be beneficial for deep work or managing personal commitments.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration with the benefits of remote flexibility. This is increasingly common in tech companies, including those with significant operations functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, assessing for key qualifications and experience.

• Portfolio Review & Initial Interview: If shortlisted, you will likely have an interview where you present your portfolio. Be prepared to walk through 3-5 key projects, explaining your role, design process, rationale, and the impact of your work. Focus on projects relevant to digital marketing, app design, and data-informed decisions.

• Skills Assessment / Design Challenge: A practical design task or challenge may be given, either as a take-home assignment or a timed exercise during an interview. This will assess your proficiency in design tools, problem-solving abilities, and speed of execution. Expect tasks related to creating campaign assets or visualizing health data.

• Cross-Functional Interviews: Interviews with key stakeholders from UA, Product, or Content teams to assess your collaboration style, communication skills, and understanding of their respective needs.

• Final Interview: Potentially with a more senior leader to discuss cultural fit, long-term career aspirations, and overall alignment with Flo Health's mission and values.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your skills in digital design, mobile app graphics, ad creatives, and data visualization. Prioritize work that shows measurable impact.

• Tell a Story: For each project, clearly articulate the problem/brief, your role, the design process (ideation, iteration, tools used, challenges overcome), the solution, and the results/impact. Use metrics where possible.

• Highlight Process & Tools: Be ready to discuss your proficiency with Figma, Adobe Suite, After Effects, and any AI tools you've used. Explain how you use these tools to achieve specific outcomes.

• Showcase Impact: Quantify your contributions whenever possible. If your designs led to higher click-through rates, better engagement, or improved comprehension, highlight these achievements.

• Accessibility & Inclusivity: If you have examples demonstrating these principles, be sure to showcase them and explain your approach.

Challenge Preparation:

• Understand the Context: For any design challenge, first ensure you fully grasp the brief, the target audience, and the objective. Ask clarifying questions.

• Think Through the Process: Outline your approach before diving into execution. Consider the key elements needed, the constraints, and how you'll measure success.

• Focus on Speed & Quality: Balance the need to deliver a polished output within the given timeframe. Prioritize core requirements and demonstrate clear design thinking.

• Prepare to Justify: Be ready to explain your design decisions, tool choices, and any assumptions you made.

📝 Enhancement Note: The interview process emphasizes practical skills, collaborative potential, and the ability to link design work to business outcomes. A strong, relevant portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Illustrator: Critical for vector graphics, logo creation, and detailed illustrations.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating complex raster-based visuals.

• Adobe After Effects: Required for producing static and mid-level animated graphics and video edits.

Analytics & Reporting:

• While the designer may not directly use analytics tools, they will need to interpret data from them (e.g., A/B test results, engagement metrics). Familiarity with how design impacts metrics tracked in tools like Google Analytics, Amplitude, or internal analytics platforms is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing campaigns are managed and automated can provide context for asset creation. Emerging Tools:

• AI-Assisted Creative Tools: Comfort working with tools like ChatGPT (for ideation/copy), Midjourney/Stable Diffusion (for image generation), RunwayML (for video generation/editing), or Adobe Firefly is a preferred skill, indicating an openness to leveraging new technologies.

📝 Enhancement Note: The specified toolset is standard for digital graphic design but the emphasis on Figma and After Effects, alongside the preferred AI tools, positions this role within a modern, forward-thinking creative operations environment.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A core value is the commitment to improving female health. All work should align with this overarching mission, ensuring that designs are not only aesthetically pleasing but also supportive of user well-being and education.

• Data-Informed: Decisions are guided by data and user insights. This means designers are expected to understand performance metrics and use them to iterate and improve their work.

• Ownership & Accountability: Team members are encouraged to take ownership of their projects from start to finish and are accountable for their outcomes. This fosters a proactive and results-oriented mindset.

• Collaboration & Debate: Flo Health values open communication and constructive debate. Designers are expected to collaborate effectively and voice their opinions and design rationale respectfully.

• Craftsmanship & Quality: A strong emphasis is placed on the quality and craft of the work produced, aiming to set a high bar across all creative outputs.

Collaboration Style:

• Cross-Functional Partnership: The role thrives on close collaboration with UA, Product, Content, and Medical teams. This involves active participation in team meetings, providing design input early in project lifecycles, and being receptive to feedback from diverse perspectives.

• Agile & Iterative: The team likely operates in an agile or similar fast-paced methodology, requiring flexibility and the ability to adapt designs based on evolving project needs and performance data.

• Knowledge Sharing: An environment that encourages sharing best practices, design trends, and learnings from A/B tests to collectively elevate the team's capabilities.

📝 Enhancement Note: The culture emphasizes impact, data, and collaboration. A designer who is comfortable working with data, participating in cross-functional discussions, and aligning their work with a strong mission will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Health Data: Effectively visualizing intricate health and scientific information in a way that is accurate, accessible, and engaging for a broad audience can be challenging.

• Balancing Creative Vision with Performance Metrics: Striking the right balance between artistic integrity and the demands of data-driven optimization (e.g., A/B testing for conversion) requires strategic thinking.

• Rapid Iteration in a High-Growth Environment: The fast-paced nature of a growth-stage tech company means designs may need to be produced and iterated upon quickly, requiring adaptability and efficient workflows.

• Staying Ahead of Design & AI Trends: Continuously learning and integrating new design techniques, tools (especially AI), and platform best practices to maintain a competitive edge.

Learning & Development Opportunities:

• Specialization in Health Tech Design: Develop deep expertise in a niche but growing field, understanding the unique communication challenges and opportunities in health and wellness.

• Mastery of AI in Creative Workflows: Become a leader in utilizing AI tools to enhance design efficiency, ideation, and content creation.

• Impactful Campaign Design: Gain experience in designing for high-volume, global marketing campaigns with a direct link to measurable business outcomes.

• Mentorship and Leadership: Opportunities to mentor junior designers and contribute to setting visual quality standards, paving the way for future leadership roles.

• Cross-Functional Understanding: Deepen knowledge of marketing operations, product strategy, and user acquisition tactics through close collaboration.

📝 Enhancement Note: The challenges are inherent to a high-impact role in a dynamic industry. The growth opportunities are substantial, offering paths for specialization, technological adoption, and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex health topic and translating it into an easily understandable infographic or illustration. What tools and considerations are most important?" (Focus on clarity, accuracy, audience, and visual hierarchy.)

• "How do you approach designing assets for A/B testing? Can you give an example of how your design choices impacted campaign performance?" (Highlight iterative design, hypothesis-driven creation, and data analysis.)

• "How do you ensure your designs are inclusive and accessible? Can you share an example of a project where you applied these principles?" (Demonstrate awareness of diverse user needs and compliance standards.)

• "Describe a time you had to collaborate with a non-design stakeholder (e.g., medical, product). How did you manage their expectations and incorporate their feedback effectively?" (Focus on communication, negotiation, and compromise.) Company & Culture Questions:

• "What excites you about Flo Health's mission, and how do you see your design skills contributing to it?" (Show genuine interest and connect your passion to the company's purpose.)

• "How do you stay up-to-date with design trends, especially with the rapid advancements in AI?" (Demonstrate continuous learning and adaptability.)

• "Describe your experience working in a hybrid environment. How do you maintain productivity and collaboration?" (Address your work style and ability to manage remote/in-office dynamics.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process (Ideation, Tools, Challenges) -> Solution -> Results/Impact.

• Quantify Everything Possible: Use metrics to demonstrate the effectiveness of your designs. If exact numbers aren't available, explain the intended impact and how you'd measure it.

• Showcase Tool Proficiency: Be prepared to discuss how you used specific tools (Figma, Adobe Suite, After Effects, AI) to achieve your design outcomes.

• Highlight Collaboration: Mention how you worked with different teams and incorporated their feedback.

• Be Concise & Engaging: Respect the interviewer's time. Practice your presentation to be clear, engaging, and within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, collaborative ability, and a data-informed approach, all aligned with Flo Health's mission and operational needs.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in digital design, proficiency with Figma, Adobe Suite, and After Effects, and any experience with AI creative tools. Emphasize achievements related to campaign impact, user engagement, and cross-functional collaboration.

• Portfolio Customization: Prepare your portfolio to showcase projects most relevant to Flo Health's needs. Prioritize digital ads, app UI elements, infographics, and any work demonstrating data-driven design or health-related communication. Ensure clear case studies explaining your process and impact.

• Interview Preparation: Practice articulating your design process, justifying your creative decisions, and discussing your experience with A/B testing and collaboration. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Flo Health's mission, products, and recent news. Understand their target audience and their commitment to data-driven strategies. This will help you align your responses with their values and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.