Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Clera

Location: Vienna, Austria

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-09-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (EU-compatible timezones)

🚀 Role Summary

• This role is pivotal in defining and executing Clera's visual identity across all customer touchpoints, acting as a key contributor to the company's brand perception and market presence within the fintech and identity infrastructure sector.

• You will be responsible for the end-to-end visual design of critical sales enablement materials, marketing collateral, and web assets, directly impacting lead generation and deal closure rates.

• This position requires a keen ability to translate complex technical and business concepts into clear, compelling visual narratives through diagrams, charts, and infographics, enhancing understanding and engagement.

• As the owner of the visual language, you will ensure consistency and evolution of brand guidelines across all digital and print assets, maintaining a cohesive and professional brand experience.

📝 Enhancement Note: This role, while titled "Visual Designer," has significant implications for Sales Operations and Marketing Operations by directly supporting the creation of materials used in Go-To-Market (GTM) strategies. The emphasis on sales decks, one-pagers, and marketing collateral indicates a strong alignment with GTM enablement functions. The requirement for AI design tool integration also points towards an operations-forward approach to design execution.

📈 Primary Responsibilities

• Design and produce high-impact sales decks, one-pagers, comparison charts, and customizable templates to directly support enterprise sales efforts and accelerate deal cycles.

• Develop engaging LinkedIn visuals, social media graphics, and templates to amplify marketing messaging, increase brand visibility, and drive lead generation initiatives.

• Create compelling hero images, section graphics, and supporting visuals for the company website and various landing pages to enhance user experience and conversion rates.

• Produce custom icons, illustrations, and infographics for white papers, blog posts, and long-form content to visually communicate complex ideas and thought leadership.

• Translate intricate business concepts and data into clear, digestible diagrams and charts that enhance comprehension and support strategic decision-making.

• Own, maintain, and evolve the comprehensive visual language and brand guidelines across all customer-facing design assets, ensuring brand consistency and integrity.

📝 Enhancement Note: The core responsibilities highlight a direct contribution to revenue generation through the creation of sales and marketing assets. This role is deeply embedded within the GTM function, requiring a designer who understands the operational impact of visual communication on sales effectiveness and marketing campaign performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is expected, demonstrated through a robust portfolio.

Experience: 3 to 6 years of professional visual design experience, with a demonstrated track record of speed and effective execution in a professional setting.

Required Skills:

• Master-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for production-level design work.

• Advanced proficiency in Figma for web-based design, interface elements, and collaborative design workflows.

• Proven ability to adhere to and effectively design within established brand guidelines without necessitating brand overhauls, showcasing adaptability and discipline.

• Demonstrated experience in designing a wide range of marketing and sales materials, including comprehensive decks, concise one-pagers, effective landing pages, and informative comparison charts.

• Proven experience in creating clear and impactful data visualizations, diagrams, and infographics, particularly for complex subject matter.

• Experience in designing social media graphics and visual content, with a specific emphasis on professional platforms like LinkedIn.

• Career history must be clearly rooted in visual design, with a portfolio that substantiates expertise in this domain over adjacent disciplines like UX or product design.

• Active hands-on experience and demonstrated integration of AI design tools into daily workflows for enhanced efficiency and creative output. Preferred Skills:

• Background in B2B SaaS, fintech, or the identity and compliance domains.

• A portfolio demonstrating exceptional icon design and custom illustration work.

📝 Enhancement Note: The emphasis on "bias toward speed and execution," "designing within established brand guidelines," and "career history clearly rooted in visual design" suggests the company prioritizes designers who can quickly produce polished assets that align with existing branding, rather than those focused on foundational brand strategy or UX. The requirement for AI tool integration is a forward-looking operational skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-6 years of professional visual design work, with a strong emphasis on output speed and execution quality.

• Include examples of sales enablement materials such as decks, one-pagers, and comparison charts, detailing the objective and impact.

• Present a range of marketing collateral, including social media graphics, web banners, and landing page visuals.

• Demonstrate expertise in data visualization and infographic creation, illustrating the ability to simplify complex information.

• Highlight custom icon design and illustration work, if applicable, to showcase creative range.

• Include examples of work adhering to existing brand guidelines, demonstrating adherence and subtle evolution. Process Documentation:

• Provide case studies that illustrate the process of translating complex ideas into visual assets, detailing the problem, your approach, and the outcome.

• Showcase how you've integrated AI design tools into your workflow to improve efficiency and output quality.

• For web and landing page designs, explain the rationale behind visual choices and their intended impact on user engagement and conversion.

📝 Enhancement Note: A strong portfolio is critical for this role, acting as the primary screening tool. The emphasis on "speed and execution" means candidates should highlight projects completed efficiently and effectively. The inclusion of AI tools in the portfolio demonstrates operational readiness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 3-6 years of experience in a high-cost-of-living city like Vienna, and considering the remote nature within EU-compatible timezones, a competitive salary range would be estimated between €50,000 - €70,000 annually. This estimate accounts for the company's fintech/SaaS focus and the specialized skill set required.

Benefits:

• Full-time employment with competitive salary.

• Opportunity to work fully remote within EU-compatible timezones.

• Contribution to shaping the visual identity of a growing fintech startup.

• Potential for professional development in AI design tools and B2B SaaS marketing.

• Standard EU benefits as applicable to remote employees in compatible timezones.

Working Hours: Approximately 40 hours per week, with flexibility expected due to remote work and potential international team collaboration.

📝 Enhancement Note: Salary is estimated based on general market data for Visual Designers in major European cities and the specified experience level. The remote aspect and EU timezone requirement are factored in. Specific benefits will be confirmed by the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Clera operates within the Fintech and Identity & Trust Infrastructure sector, providing solutions for businesses to establish and verify identity and trust. This is a rapidly evolving and compliance-driven industry.

Company Size: Clera is a startup, likely in the early to growth stage, meaning a dynamic, fast-paced environment with opportunities for significant impact.

Founded: While the founding date isn't explicitly stated, the startup nature implies a relatively young company, likely fostering innovation and agility.

Team Structure:

• The Visual Designer will sit within the Design team, reporting to a Design Lead or Manager.

• Close collaboration is expected with Marketing, Sales, and Product teams to ensure cohesive Go-To-Market (GTM) strategies and customer experiences.

• As a startup, cross-functional collaboration is likely direct and frequent. Methodology:

• Emphasis on data-driven design decisions, translating complex ideas into clear visuals.

• Agile workflow for rapid iteration and execution of design assets.

• Integration of cutting-edge tools, including AI design technologies, to optimize processes.

• Focus on delivering high-quality visual assets that directly support business objectives such as sales enablement and market penetration.

Company Website: https://www.getclera.com/

📝 Enhancement Note: As a fintech startup, Clera likely values innovation, efficiency, and a strong understanding of regulatory environments. The design team's role is critical in building trust and credibility in a sensitive industry.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Visual Designer role, focusing on execution and refinement rather than foundational strategy. It offers an opportunity to become a specialist in visual communication for B2B SaaS and fintech.

Reporting Structure: The role reports within the Design team, likely to a Design Manager or Head of Design, with significant collaboration across Marketing and Sales departments.

Operations Impact: The Visual Designer's work directly impacts the effectiveness of sales pitches, marketing campaigns, and overall brand perception. High-quality visual assets can significantly improve conversion rates, shorten sales cycles, and build market credibility.

Growth Opportunities:

• Specialization: Deepen expertise in visual design for B2B SaaS, fintech, and identity verification sectors.

• Tool Proficiency: Become a leader in integrating AI design tools into operational workflows.

• Brand Ownership: Potentially grow into a Senior Visual Designer role with greater responsibility for evolving brand visual systems.

• Cross-functional Exposure: Gain deeper understanding of sales and marketing operations by working closely with those teams.

📝 Enhancement Note: Growth in this role is likely focused on deepening specialized skills and increasing operational efficiency through tool adoption, rather than managing a team in the immediate term, given the role's execution-oriented nature.

🌐 Work Environment

Office Type: Fully remote, allowing for flexible work arrangements.

Office Location(s): While based in Vienna, the role is open to candidates within EU-compatible timezones, indicating a distributed team structure.

Workspace Context:

• The work environment is expected to be dynamic and fast-paced, typical of a startup.

• Collaboration will primarily occur through digital tools, requiring strong communication and asynchronous work skills.

• Access to modern design software and potentially AI-powered design tools will be standard.

• Opportunities for virtual team-building and collaboration will be important for maintaining team cohesion.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. The remote nature and EU timezone requirement suggest a need for availability during core European business hours for team syncs and collaborative tasks.

📝 Enhancement Note: The remote, EU-timezone-focused environment requires self-discipline, proactive communication, and proficiency with remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios against stated requirements.

• Portfolio Presentation & Interview: A dedicated session to walk through your portfolio, discuss specific projects, and explain your design process, focusing on the impact and execution of your work.

• Skills Assessment/Exercise: Potentially a small design challenge or task to assess practical skills, speed, and adherence to brand guidelines, possibly incorporating AI tool usage.

• Team/Hiring Manager Interview: Discussion about your experience, cultural fit, and how you approach collaboration and problem-solving within a GTM context.

Portfolio Review Tips:

• Highlight Execution: Showcase projects that demonstrate your ability to deliver high-quality visuals quickly and efficiently, especially sales and marketing assets.

• Brand Adherence: Clearly present examples where you successfully worked within existing brand guidelines.

• Problem/Solution: For each project, briefly explain the objective (e.g., support sales, drive leads), your approach, and the outcome or impact.

• AI Integration: If possible, include projects where AI tools were used and explain the benefits realized.

• Clarity & Conciseness: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a specific marketing or sales asset (e.g., a social media graphic for a new product feature, a section for a sales deck).

• Practice articulating your design choices and how they align with business goals and brand identity.

• Familiarize yourself with Clera's current visual branding and messaging.

📝 Enhancement Note: The interview process will heavily weigh practical design skills, speed of execution, and the ability to integrate into a fast-paced GTM environment. Portfolio review is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (production work).

• Figma: Web-based design, interface design, collaborative workflows.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how visual assets perform (e.g., website engagement, click-through rates on social media) is beneficial. Familiarity with basic analytics platforms for tracking visual asset performance is a plus. CRM & Automation:

• No direct CRM/automation responsibilities, but an understanding of how visual assets are deployed through marketing automation platforms or sales enablement tools is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with AI design tools is specifically requested and will be a key differentiator.

👥 Team Culture & Values

Operations Values:

• Execution & Speed: A culture that values getting things done efficiently and effectively, especially in a startup environment.

• Brand Consistency: Maintaining a strong, cohesive brand identity across all touchpoints is paramount.

• Data-Informed Design: Using insights and data to guide visual choices and measure impact.

• Collaboration: Working effectively with cross-functional teams (Sales, Marketing, Product) to achieve shared goals.

• Innovation: Embracing new tools and technologies, such as AI, to enhance design processes.

Collaboration Style:

• Proactive and communicative, especially in a remote setting.

• Willingness to provide and receive constructive feedback on design work.

• Collaborative approach to problem-solving, ensuring visual assets meet the needs of various stakeholders.

• Emphasis on clear documentation and handoffs for design assets.

📝 Enhancement Note: The culture likely emphasizes agility, results-orientation, and a strong sense of ownership, especially given the startup context and the direct link of design to GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting the demand for rapid asset creation while maintaining high visual standards and brand consistency.

• Translating Complexity: Effectively visualizing intricate fintech concepts and identity verification processes for diverse audiences.

• Remote Collaboration: Navigating communication and collaboration effectively within a fully remote, distributed team.

• AI Integration: Actively testing, learning, and integrating new AI design tools into established workflows.

Learning & Development Opportunities:

• AI Design Tools: Opportunity to become an early adopter and expert in leveraging AI for visual design tasks.

• Fintech/SaaS Design: Gaining specialized experience in a high-growth industry with unique design challenges.

• GTM Strategy: Deeper understanding of how visual design directly supports sales and marketing operations.

• Brand Evolution: Contributing to the ongoing development and refinement of Clera's visual identity.

📝 Enhancement Note: The primary challenges revolve around efficiency, clarity in complex domains, and adapting to new technologies, all of which offer significant opportunities for professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to quickly design a sales deck for a complex product. What was your process, and what was the outcome?" (Focus on speed, clarity, and impact).

• "How do you ensure visual consistency across a wide range of marketing materials, especially when working within established brand guidelines?" (Focus on adherence, process, and attention to detail).

• "Walk us through a project where you translated a complex technical concept into a diagram or infographic. What challenges did you face, and how did you overcome them?" (Focus on problem-solving, simplification, and visual storytelling). Company & Culture Questions:

• "What interests you about Clera and the fintech/identity verification space?" (Show genuine interest and research).

• "How do you approach collaboration with non-designers, such as sales or marketing teams, in a remote environment?" (Highlight communication skills and GTM understanding).

• "How have you integrated AI design tools into your workflow, and what benefits have you seen?" (Demonstrate proactivity and technical adaptability). Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight projects relevant to sales materials, marketing collateral, and data visualization.

• Narrative: For each key project, clearly articulate the brief/problem, your design process, the tools used (including AI if applicable), and the measurable impact or outcome.

• Visuals: Ensure your presentation is visually clean, professional, and reflects your design capabilities.

• Conciseness: Be prepared to present key projects within a defined timeframe, focusing on the most impactful work.

📝 Enhancement Note: Prepare to discuss your process, demonstrate your ability to execute quickly, and articulate the business value of your design work. Be ready to showcase your experience with AI design tools.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of sales decks, marketing collateral, data visualizations, and any work demonstrating adherence to brand guidelines. Highlight projects completed with speed and efficiency.

• Resume Optimization: Ensure your resume clearly outlines your 3-6 years of visual design experience, proficiency in Adobe Creative Suite and Figma, and any experience with AI design tools or the B2B SaaS/fintech sector. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, the business impact of your work, and your experience with AI tools. Prepare to discuss Clera's brand and industry.

• Company Research: Thoroughly research Clera, its products, its market position, and its current visual branding. Understand the challenges and opportunities within the fintech and identity verification space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.