Senior Graphic Designer at Petra Brands

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Petra Brands

Location: Mexico

Job Type: Full-time

Category: Creative & Design / Marketing

Date Posted: 2026-08-28

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

Lead the design of high-converting, user-centric digital experiences, with a primary focus on websites and landing pages for eCommerce brands.
Develop and maintain cohesive visual identities, logos, style guides, and robust design systems to support branding initiatives.
Create compelling multi-channel digital assets, including social media graphics, display banners, digital ad creative, and icons, ensuring brand consistency across all platforms.
Execute high-end image editing, retouching, and asset alterations using advanced Photoshop techniques with meticulous attention to detail.
Integrate emerging technologies such as 3D rendering, AI-assisted workflows, and motion graphics to enhance design quality and accelerate project delivery.

📝 Enhancement Note: This role requires a blend of strategic brand development and hands-on execution, with a strong emphasis on digital and eCommerce design. The "Senior" title suggests leadership potential and a need for independent project management.

📈 Primary Responsibilities

Design and optimize websites, landing pages, and interactive digital experiences, focusing on user journeys and conversion rate optimization (CRO) for eCommerce clients.
Develop comprehensive brand identity systems, including logo design, color palettes, typography guidelines, and comprehensive style guides.
Produce a wide range of digital assets for various marketing channels, ensuring adherence to brand standards and platform specifications.
Execute detailed image manipulation and retouching in Photoshop to achieve polished, professional visual assets.
Collaborate closely with development teams to ensure seamless implementation of designs into live digital products, providing clear specifications and assets.
Explore and integrate new design technologies and methodologies, such as AI tools and 3D rendering, to innovate and improve design output.
Design print-ready collateral, including marketing brochures, packaging, and promotional materials, ensuring print specifications are met.
Contribute to the evolution and maintenance of design systems, ensuring scalability and consistency across all projects.

📝 Enhancement Note: The responsibilities highlight a need for proficiency in both digital design (UI/UX, web) and traditional graphic design (print, branding), with a clear focus on eCommerce. The inclusion of emerging tech suggests a forward-thinking agency environment.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for senior roles.

Experience: 3–5+ years of professional experience in graphic, visual, and web design, with agency experience being preferred.

Required Skills:

Advanced proficiency in Figma for UI/UX design and prototyping.
Expertise in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.
Proven experience in creating high-converting websites, landing pages, and digital experiences, particularly for eCommerce.
Strong portfolio showcasing exceptional typography, UI/UX layout design, brand identity systems, and print collateral.
Demonstrated ability to integrate modern design tools, design systems, and AI-driven utilities into the daily workflow.
Excellent English communication skills, both written and verbal, for client and team interaction.
Proven ability to manage multiple projects concurrently in a fast-paced environment and meet strict deadlines. Preferred Skills:
Hands-on experience designing for major eCommerce platforms such as Shopify and Webflow.
Proficiency in 3D digital rendering software like Blender, Cinema 4D, or similar.
Experience with motion design and creating micro-animations using After Effects.
Familiarity with digital marketing principles and how design impacts campaign performance.

📝 Enhancement Note: The requirements emphasize a strong digital design foundation with specific tool proficiencies and a portfolio that clearly demonstrates relevant experience. The preference for agency experience indicates a need for adaptability and client-facing skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio demonstrating a strong command of typography, visual hierarchy, and aesthetic principles.
Case studies that highlight UI/UX design processes for websites and landing pages, showcasing user-centric design thinking and problem-solving.
Examples of cohesive brand identity systems, including logo development, style guides, and their application across various touchpoints.
A collection of multi-channel digital assets (social media, display ads) that illustrate creative execution and platform adaptability.
Demonstrations of advanced image editing and retouching skills, particularly for product visuals or marketing imagery.
Work samples that incorporate or showcase an understanding of emerging technologies like 3D rendering or AI-assisted design workflows. Process Documentation:
Clear articulation of the design process, from initial concept and research to final execution and handover.
Demonstration of how design systems are developed, implemented, and maintained for consistency and scalability.
Examples of how feedback from developers, copywriters, and marketers is incorporated into the design iteration process.
Evidence of using tools like Figma for collaborative design reviews and prototyping.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of skill and experience. It should not only showcase finished work but also the thought process and problem-solving behind it, especially concerning eCommerce and digital user experiences.

💵 Compensation & Benefits

Salary Range: Based on the "Senior" title, 3-5+ years of experience, and the remote nature of the role in Mexico, a competitive salary range can be estimated. For a Senior Graphic Designer in Mexico, with agency experience and advanced tool proficiency, the salary could range from MXN 450,000 to MXN 750,000 annually (approximately USD 25,000 - 42,000). This is highly dependent on the specific value of the Canadian agency and their compensation structure for international remote employees.

Benefits:

2 weeks of Paid Time Off (PTO) per year.
Paid U.S. holidays (this is a unique benefit for a Mexico-based role, indicating a strong integration with the parent company).
Performance-based bonuses, offering potential for increased earnings based on individual and company success.
Opportunities for professional development and growth within a fast-paced, supportive environment.
Competitive compensation package.

Working Hours: The role specifies "Pacific/Mountain Standard Time" working hours, indicating a need for overlap with North American business hours, likely around 40 hours per week.

📝 Enhancement Note: The salary estimate is based on general market data for senior graphic designers in Mexico and the typical compensation for remote roles within international agencies. The benefits package, particularly paid US holidays, is a significant perk for a remote international employee.

🎯 Team & Company Context

🏢 Company Culture

Industry: Design Agency (Creative & Media, Marketing)

Company Size: The input data does not specify company size, but the reference to a "fast-growing Canadian design agency" suggests a medium-sized, dynamic organization, likely between 50-200 employees.

Founded: Not specified, but the agency is described as "fast-growing," implying a relatively modern or recently scaled operation.

Team Structure:

The design team likely consists of designers with varying specializations (e.g., UI/UX, branding, motion graphics) and experience levels.
As a Senior Graphic Designer, you would likely report to a Creative Director or Design Lead.
Close collaboration is expected with other departments, including developers, copywriters, marketing strategists, and project managers. Methodology:
The agency emphasizes a strong conceptual approach ("articulate a concept visually in the purest way possible").
A data-driven mindset is implied through the focus on "high-converting" designs and optimizing for eCommerce.
Workflow efficiency is a key theme, highlighted by the integration of AI and 3D rendering to "accelerate output and elevate design quality."
A collaborative and creative environment is fostered, encouraging curiosity and shared joy in building experiences.

Company Website: https://petrabrands.com/ (Note: The provided URL https://jobs.workable.com/company/9sS4wRjWpXLt9Rq2oqZEwf/jobs-at-petra-brands is a job board link, not the company's main website. A quick search reveals petrabrands.com as a potential company website, though the job description refers to "Reely" as the employing entity, suggesting Petra Brands might be a parent company or the job board company name. Assuming "Reely" is the operational entity for this role based on the description, and Petra Brands is the hiring entity or parent company.)

📝 Enhancement Note: The agency's mission and values point to a culture that prioritizes creativity, conceptual thinking, and high-quality execution. The "makers" ethos suggests a hands-on, collaborative, and passionate team. The "Reely" entity name within the description suggests it's the operational name of the agency.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-late career stage with significant autonomy and responsibility. The role is expected to contribute significantly to client projects and potentially mentor junior designers.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or Design Manager within the agency. They will collaborate closely with project managers, developers, and marketing specialists.

Operations Impact: The role directly impacts client success by creating visually compelling and high-converting digital assets, brand identities, and user experiences. Strong design directly influences brand perception, customer engagement, and ultimately, revenue for the client brands.

Growth Opportunities:

Leadership: Potential to move into Lead Designer, Art Director, or Creative Director roles, managing teams and defining creative strategy.
Specialization: Deepen expertise in emerging areas like 3D rendering, motion graphics, or advanced UI/UX for specific industries (e.g., complex SaaS platforms).
Client Strategy: Develop a stronger understanding of client business goals and translate them into effective design strategies, potentially moving into client-facing strategy roles.
Process Improvement: Lead initiatives to refine and optimize design workflows, implement new tools, and mentor junior team members on best practices.

📝 Enhancement Note: The "Senior" designation implies a path toward leadership or highly specialized expert roles. The emphasis on emerging technologies suggests opportunities to stay at the forefront of design innovation.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability to work from anywhere within Mexico.

Office Location(s): Remote within Mexico. The agency itself is a Canadian design agency.

Workspace Context:

Flexibility: Work from home, offering a comfortable and personalized work environment.
Collaboration Tools: Expect to use a suite of digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) to connect with the international team.
Creative Exchange: Opportunities for regular virtual team meetings, design critiques, and knowledge-sharing sessions to foster a collaborative atmosphere.
Technology: Access to and use of industry-standard design software and potentially new emerging tech tools.

Work Schedule: The working hours are aligned with Pacific/Mountain Standard Time, requiring significant overlap with North American business hours. This means a structured schedule with defined core working hours for real-time collaboration.

📝 Enhancement Note: The remote nature requires strong self-discipline and excellent virtual communication skills. The time zone alignment is crucial for effective collaboration with the Canadian agency and their clients.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio link to assess qualifications and aesthetic alignment.
Skills Assessment/Portfolio Review: A more in-depth discussion about your portfolio, with specific questions about your design process, problem-solving approaches, and experience with the required tools (Figma, Adobe CC, etc.). Expect to walk through specific projects.
Technical/Creative Challenge: Potentially a small design exercise or a hypothetical scenario to assess your problem-solving skills and design thinking in a specific context (e.g., designing a landing page for a given brief).
Team/Cultural Fit Interview: A conversation with team members or management to assess your collaboration style, communication skills, and cultural alignment with the agency's ethos.
Final Interview: Likely with senior leadership to discuss role expectations, career growth, and finalize offer details.

Portfolio Review Tips:

Curate Strategically: Select projects that best showcase your skills in UI/UX, web design, brand identity, and digital asset creation, particularly for eCommerce.
Showcase Process: For each project, explain the problem, your approach, the tools used, your role, and the outcome. Quantify results where possible (e.g., "increased conversion rates by X%").
Highlight Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates your advanced skills in Figma and Adobe Creative Cloud.
Tailor to the Role: Emphasize projects that align with the agency's focus on conceptual design, high-converting digital experiences, and modern technologies.
Clarity and Conciseness: Make your portfolio easy to navigate and understand. Use clear descriptions and high-quality visuals.

Challenge Preparation:

Be ready to articulate your design decisions and rationale clearly and concisely.
Practice explaining complex design concepts in simple terms.
Prepare to discuss how you integrate feedback and collaborate with other disciplines.
Familiarize yourself with common eCommerce design trends and best practices.

📝 Enhancement Note: The portfolio is paramount. Candidates should be prepared to deeply discuss their work and demonstrate a clear understanding of the design process and its impact on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for UI/UX design, prototyping, and design system management. Expect advanced usage for collaborative workflows.
Adobe Creative Cloud:
- Photoshop: Critical for image editing, retouching, and asset creation.
- Illustrator: Key for vector graphics, logo design, and icon creation.
- InDesign: Necessary for print collateral design (brochures, packaging).
3D Rendering Software (Preferred): Blender, Cinema 4D, or similar for generating 3D assets.
Motion Graphics Software (Preferred): After Effects for animations and motion design.

Analytics & Reporting:

Familiarity with analytics platforms (e.g., Google Analytics) to understand design performance and user behavior on websites.
Ability to interpret data to inform design decisions. CRM & Automation:
While not directly a CRM role, understanding how design assets integrate into marketing automation platforms and eCommerce systems (Shopify, Webflow) is key.
Experience with design system management tools and version control.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with 3D rendering and motion graphics will be a significant advantage, indicating a forward-thinking designer.

👥 Team Culture & Values

Operations Values:

Creativity & Concept: A core value is the belief that design should purely articulate an idea, emphasizing conceptual strength.
Curiosity & Humility: The team is driven by a desire to learn and build, approaching challenges with an open mind.
Excellence & Craftsmanship: A commitment to high-quality execution, meticulous attention to detail, and delivering polished results.
Collaboration & Teamwork: A strong emphasis on working together, sharing knowledge, and building experiences as a collective.
Innovation: Embracing new technologies and methodologies to push creative boundaries and improve efficiency.

Collaboration Style:

Cross-functional Integration: Designers work closely with developers, copywriters, and marketers, requiring clear communication and understanding of different disciplines.
Feedback-Driven: An iterative design process that welcomes and incorporates feedback from team members and clients.
Knowledge Sharing: A culture that encourages sharing insights, techniques, and best practices, especially with emerging technologies.
Remote-First Communication: Reliance on digital tools for seamless communication and collaboration across different locations and time zones.

📝 Enhancement Note: The agency culture values both artistic expression and practical application, especially in driving client results. The "makers" ethos suggests a proactive, hands-on, and passionate team environment.

⚡ Challenges & Growth Opportunities

Challenges:

Time Zone Management: Effectively collaborating with a Canadian agency while working within Mexico requires careful scheduling and proactive communication to bridge time differences.
Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting, especially with an international team.
Rapidly Evolving Tech: Staying current with new design tools, AI advancements, and rendering technologies to maintain a competitive edge.
Balancing Creativity and Conversion: Ensuring that highly creative designs also meet stringent performance metrics for eCommerce clients.
Managing Diverse Brands: Adapting design styles and strategies to a variety of client brands and industries.

Learning & Development Opportunities:

Emerging Tech Training: Opportunities to deepen skills in 3D rendering, motion graphics, and AI-assisted design workflows.
eCommerce Specialization: Gaining in-depth experience with platforms like Shopify and Webflow, and understanding conversion optimization strategies.
Client Strategy Exposure: Learning how to translate client business objectives into impactful design solutions and contribute to strategic discussions.
Mentorship: Potential to be mentored by senior creatives or to mentor junior designers, fostering leadership skills.
Industry Trends: Staying ahead of design trends and best practices through internal knowledge sharing and potential external learning resources.

📝 Enhancement Note: The role offers significant opportunities for growth in specialized design areas and strategic client work, balanced by the challenge of remote, cross-border collaboration.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a high-converting landing page for an eCommerce brand. What factors do you prioritize?" (Focus on user journey, CTA, visual hierarchy, A/B testing considerations).
"Walk us through a brand identity project in your portfolio. How did you approach logo design, style guide creation, and ensuring brand consistency across digital and print?" (Highlight conceptual thinking, process, and application).
"How do you integrate emerging technologies like AI or 3D rendering into your design workflow? Provide an example." (Demonstrate practical application and innovative thinking).
"How do you manage your time and prioritize tasks when working on multiple client projects with competing deadlines?" (Showcase organizational skills and project management approach). Company & Culture Questions:
"What interests you about Reely/Petra Brands and our mission to create visually pure concepts?" (Research the agency's work and philosophy).
"How do you contribute to a collaborative and creative team environment, especially in a remote setting?" (Emphasize communication, proactive engagement, and shared learning).
"How do you stay updated on the latest design trends and technologies?" (Show passion for continuous learning). Portfolio Presentation Strategy:
Narrative Arc: For each portfolio piece, tell a story: the challenge, your role/approach, the solution, and the impact/results.
Visual Storytelling: Use high-quality mockups and clear annotations to explain your design choices.
Tool Demonstration: Be prepared to speak about your proficiency with Figma, Adobe CC, and any other relevant software.
Quantify Impact: Where possible, provide metrics or outcomes that demonstrate the effectiveness of your designs (e.g., conversion rates, engagement metrics).
Concise Explanations: Keep your descriptions focused and impactful, highlighting key design decisions and problem-solving steps.

📝 Enhancement Note: Interviewers will be looking for not just technical skill but also a strategic mindset, strong communication, and a collaborative spirit, all essential for success in a remote, agency environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your expertise in UI/UX for eCommerce, brand identity development, and digital asset creation. Tailor your case studies to highlight how your designs drive conversions and meet client objectives.
Resume Optimization: Update your resume to highlight your 3-5+ years of agency experience, advanced proficiency in Figma and Adobe Creative Cloud, and any experience with 3D rendering, motion graphics, or eCommerce platforms. Use keywords from the job description.
Interview Preparation: Practice articulating your design process, rationale, and the impact of your work using specific examples from your portfolio. Prepare to discuss your experience with remote collaboration and time zone management.
Company Research: Thoroughly research Petra Brands and Reely. Understand their client base, design aesthetic, and company values to articulate your interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Graphic Designer