Graphic Designer / Sr. Graphic Designer

📍 Job Overview

Job Title: Graphic Designer / Sr. Graphic Designer

Company: Lakshya Digital

Location: Gurugram, Haryana, India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-22

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Design and develop compelling visual assets for both digital and print platforms, ensuring alignment with brand guidelines and marketing objectives.

• Collaborate cross-functionally with production, marketing, and other stakeholders to conceptualize and execute impactful creative campaigns.

• Manage the end-to-end design process for multiple projects, from initial concept and development to final QA and implementation, adhering to strict timelines and quality standards.

• Leverage expertise in Adobe Suite and other design tools to create high-quality graphics, newsletters, and visualizations that enhance company messaging and user engagement.

• Contribute to establishing and maintaining the company's creative direction and brand voice across all visual communications.

📝 Enhancement Note: While the role is for a Graphic Designer, the emphasis on collaborating with "production and marketing," creating "effective and eye-catching images and campaigns to increase our user base," and ensuring "projects are completed in a timely manner with a quality product" strongly suggests a function within a broader marketing or GTM operations framework. The mention of "marketing" as a service area and "Support" as the area of work further points to operations-adjacent responsibilities.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of visual materials, including digital graphics, print collateral, and marketing campaign assets, maintaining brand consistency.

• Develop engaging content for the monthly in-house newsletter, ensuring a cohesive and informative publication that resonates with employees.

• Collaborate closely with marketing teams to translate campaign objectives and messaging into visually appealing and effective graphic design solutions.

• Implement feedback from stakeholders efficiently and accurately, iterating on designs to meet project specifications and quality expectations.

• Create clear and impactful visualizations that effectively communicate complex information or project details for various internal and external communications.

• QA all design outputs meticulously to identify and rectify any errors, ensuring a high-quality final product that adheres to established standards.

• Contribute to the strategic development and enforcement of brand guidelines, ensuring all visual communications are consistent and reinforce the company's identity.

• Manage multiple design projects simultaneously, balancing creative demands with project deadlines, budget constraints, and evolving priorities.

📝 Enhancement Note: The responsibilities list is comprehensive and aligns with a senior graphic design role, but the inclusion of "Help with the monthly creation of in-house newsletter," "Create visualizations that convey accurate messaging for the project," and "Advise best practices and optimizations throughout design projects" indicates a need for strategic thinking and process improvement, common in operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree or higher in a creative field (e.g., Graphic Design, Fine Arts, Visual Communications).

Experience: At least 2 years of progressive experience in a professional web design, graphic design, or advertising organization.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator.

• Demonstrated experience in creating graphics for both digital (web, social media) and print media.

• Strong understanding of graphic design fundamentals, including typography, layout design, color theory, and visual hierarchy.

• Excellent written and verbal communication skills for effective collaboration and feedback integration.

• Proven ability to manage time effectively, organize multiple projects, and meet deadlines in a fast-paced environment.

• Strong analytical skills to understand project requirements and translate them into effective visual solutions.

• Knowledge of design best practices for web and print, including accessibility standards and responsive design principles where applicable. Preferred Skills:

• Experience with Motion Graphics software (e.g., After Effects) to create dynamic visual content.

• Familiarity with establishing and working within strict brand guidelines.

• Ability to contribute to creative direction and strategic planning for visual campaigns.

• Experience in the gaming or entertainment industry, with an understanding of its aesthetic trends.

• Knowledge of UI/UX principles for web and digital applications.

📝 Enhancement Note: The experience requirement of "at least 2 years" combined with the "Graphic Designer / Sr. Graphic Designer" title suggests a role that could encompass both mid-level and senior responsibilities, justifying the "2-5 years" experience level. The emphasis on communication, time management, and analytical skills are crucial for operations-focused design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of creative projects, demonstrating proficiency across digital and print mediums.

• Case studies that highlight the design process, problem-solving approaches, and the impact of your work on project objectives.

• Examples of work that adhere to specific brand guidelines and established creative direction.

• Visualizations and graphics that clearly convey accurate messaging and project requirements.

• Projects that demonstrate an understanding of user engagement and effectiveness across various platforms. Process Documentation:

• Evidence of workflow design and optimization in previous roles, showcasing how processes were improved for efficiency and quality.

• Examples of how you've documented design processes, including feedback loops, QA procedures, and implementation steps.

• Demonstrations of how you measure the effectiveness of your designs and incorporate performance analysis into future iterations.

📝 Enhancement Note: For a design role within an operations context, a portfolio is paramount. The emphasis here is not just on aesthetics but on demonstrating a structured approach to design, process, and impact, aligning with operations' focus on efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers/Sr. Graphic Designers in Gurugram, India, with 2-5 years of experience, a competitive salary range is estimated to be between ₹450,000 to ₹850,000 per annum. This range accounts for the cost of living in Gurugram and the specialized skills required for a role involving both creative execution and marketing collaboration.

Benefits:

• Competitive salaries and annual performance-based bonuses, rewarding contributions and achievements.

• Generous paid time off, including 26 annual leaves plus additional paid time off from December 25th to January 1st for year-end holidays.

• Term Insurance and Personal Accidental Insurance coverage for added financial security.

• Access to a free Employee Assistance Program (EAP) to support mental and emotional wellbeing.

• Special Education Assistance Scheme to foster continuous career development and skill enhancement.

• Opportunities for experienced artists to work remotely, offering flexibility.

Working Hours: Standard full-time working hours, typically 40 hours per week, with the possibility of flexible arrangements for experienced artists, as indicated by the remote work option.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Gurugram, India, considering the experience level and the specialized nature of graphic design within a corporate marketing context. The benefits provided are directly from the job description and are tailored to appeal to professionals seeking comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Game Art and Animation Services, a segment within the broader Entertainment and Technology sectors. Lakshya Digital operates as a critical service provider within the global game development ecosystem, contributing to AAA titles.

Company Size: Approximately 850 professionals globally, with a significant presence in India. This mid-to-large size indicates a stable yet dynamic environment with established processes but also room for individual impact.

Founded: 2004, with significant growth and integration into Keywords Studios since 2014. This history suggests a company with deep industry experience, a proven track record, and established operational frameworks.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Support team, which is a crucial operational function within Lakshya Digital.

• Reporting structure will likely involve a Marketing Manager or Operations Lead, with direct collaboration with production and marketing teams.

• Cross-functional collaboration is a core aspect, involving close work with game artists, animators, marketing specialists, and potentially project managers to ensure cohesive visual output. Methodology:

• Data-driven decision-making and process optimization are implied through the emphasis on quality, efficiency, and client satisfaction in their industry.

• Workflow planning and optimization are essential for managing a large volume of creative projects for AAA titles.

• Automation and efficiency practices are likely employed to streamline production pipelines and client communication.

Company Website: lakshyadigital.com

📝 Enhancement Note: The company description highlights Lakshya Digital's significant growth and role in the AAA game development industry. This context is vital for understanding the scale of projects and the operational rigor expected, even in a creative role. The "Support" and "Marketing" service areas point to the operational nature of this role within the company's structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as either a mid-level Graphic Designer or a Senior Graphic Designer, depending on the candidate's experience and portfolio. It signifies a professional capable of independent work, contributing significantly to creative output, and potentially mentoring junior designers.

Reporting Structure: The Graphic Designer will report to a manager overseeing marketing or creative operations. This position involves frequent interaction with various departments, including production (art and animation teams) and marketing, requiring strong stakeholder management skills.

Operations Impact: The Graphic Designer's work directly impacts Lakshya Digital's brand perception, marketing effectiveness, and client engagement. By creating compelling visuals for internal newsletters and external campaigns, they contribute to employee morale, company culture, and the overall attractiveness of the studio to potential clients and talent.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to develop project management skills, learn advanced workflow optimization techniques, and gain experience in managing creative pipelines within a large-scale production environment.

• Specialization: Potential to specialize in specific areas of graphic design relevant to the gaming industry, such as character concept art, UI/UX design for game interfaces, or marketing asset creation for game launches.

• Leadership Potential: For Sr. Graphic Designers, there's a path towards leading design projects, managing junior designers, and contributing to the strategic direction of the marketing and creative operations teams.

📝 Enhancement Note: The progression from "Graphic Designer" to "Sr. Graphic Designer" implies a clear career path. The growth opportunities are framed within an operations context, focusing on process, project management, and strategic contribution rather than just artistic development.

🌐 Work Environment

Office Type: The role is specified as "Full Time (From Studio)," indicating an on-site work environment at their Gurugram office. This fosters direct collaboration, team cohesion, and immediate access to resources.

Office Location(s): Gurugram, Haryana, India. This location is a major business hub, offering good connectivity and access to talent.

Workspace Context:

• The workspace is designed for collaboration, with opportunities for direct interaction with production artists, marketing professionals, and other team members.

• Access to industry-standard design tools and technology within the studio environment is expected.

• The environment likely encourages a blend of focused individual work for design tasks and dynamic team collaboration for project conceptualization and execution.

Work Schedule: Full-time, likely adhering to standard business hours in India (Asia/Kolkata timezone). While the role is on-site, the mention of "Experienced artists may get the opportunity to work remotely" suggests potential for future flexibility or hybrid arrangements for highly experienced individuals.

📝 Enhancement Note: The explicit mention of "Full Time (From Studio)" clearly defines the work arrangement. The note about remote work for experienced artists hints at a progressive company culture that values employee well-being and flexibility where operationally feasible.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output. Candidates should highlight their experience with Adobe Suite, project management, and relevant design types (digital, print, motion graphics).

• Technical/Creative Assessment: A potential design challenge or portfolio presentation to evaluate design skills, problem-solving abilities, and understanding of brand guidelines. This may involve creating a sample asset or discussing past projects in detail.

• Team/Manager Interview: Discussion about experience, work style, collaboration capabilities, and cultural fit. Questions may focus on how you handle feedback, manage deadlines, and contribute to team goals.

• Final Round: Potentially with senior leadership, focusing on strategic thinking, long-term career aspirations, and alignment with Lakshya Digital's vision.

Portfolio Review Tips:

• Curate your portfolio to showcase your strongest and most relevant work, emphasizing projects similar to those described in the job posting (e.g., marketing materials, newsletters, digital graphics).

• For each project, clearly articulate your role, the design process you followed, the challenges you faced, and the outcomes or impact achieved. Use metrics where possible to demonstrate effectiveness.

• Be prepared to discuss your creative decision-making process, your understanding of brand consistency, and your ability to adapt to different project requirements.

• Include examples of motion graphics if you have them, as this is a preferred skill. Challenge Preparation:

• If a design challenge is given, understand the brief thoroughly. Focus on meeting the core requirements while showcasing your unique creative approach and problem-solving skills.

• Practice presenting your work concisely and effectively, explaining your rationale and addressing potential stakeholder questions.

• For on-site roles, be prepared to discuss how you would collaborate with team members in person to achieve project goals.

📝 Enhancement Note: The application process is inferred based on industry standards for creative roles and the company's scale. Emphasizing the portfolio and creative assessment is key for a Graphic Designer role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, InDesign, and Illustrator for graphic creation, layout, and illustration.

• Motion Graphics Software: Experience with tools like Adobe After Effects is preferred for creating dynamic visual content.

• Design Collaboration Tools: While not explicitly mentioned, tools for file sharing, version control, and feedback (e.g., cloud storage, project management software integrations) are likely used.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts engagement metrics (e.g., click-through rates, social media interaction, newsletter open rates) is beneficial. Basic familiarity with analytics dashboards could be a plus. CRM & Automation:

• Not directly applicable to the core design tasks, but awareness of how marketing campaigns are managed and how design assets integrate into CRM or marketing automation platforms could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Suite, Photoshop, InDesign, and Illustrator, along with the preferred skill of Motion Graphics, forms the core technology stack for this role.

👥 Team Culture & Values

Operations Values:

• Quality Excellence: A strong commitment to delivering high-quality creative output that meets client expectations and industry benchmarks, crucial for a AAA game art studio.

• Efficiency & Timeliness: Emphasis on completing projects within specified timelines and budgets, reflecting operational discipline.

• Innovation & Creativity: Encouraging innovative design solutions and creative approaches to problem-solving within brand and project constraints.

• Collaboration: Fostering a team-oriented environment where cross-functional collaboration is key to success.

• Continuous Improvement: A drive to learn, adapt, and optimize processes and skills to stay ahead in a competitive industry.

Collaboration Style:

• Cross-functional Integration: Working closely with production artists, marketing specialists, and other departments to ensure unified messaging and visual consistency.

• Feedback-Driven: An open culture for providing and receiving constructive feedback to enhance designs and project outcomes.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and creative insights among team members.

📝 Enhancement Note: The company's description emphasizes quality, process excellence, and growth, which translates into core values for its operational and creative teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and client requirements.

• Managing Multiple Project Demands: Juggling diverse projects with varying deadlines, styles, and stakeholder expectations in a fast-paced environment.

• Staying Current with Design Trends & Technology: Continuously learning and adapting to new design software, techniques, and industry trends, particularly in the rapidly evolving gaming sector.

• Integrating Feedback Effectively: Incorporating feedback from multiple stakeholders while maintaining design integrity and project goals.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Suite or explore new design tools and technologies.

• Industry Conferences & Workshops: Potential to attend relevant events in the gaming, animation, or graphic design industries for skill enhancement and networking.

• Mentorship Programs: Access to experienced senior designers or operations leads for guidance on career development, process optimization, and strategic thinking.

• Cross-Departmental Learning: Gaining exposure to game production pipelines and marketing strategies, broadening understanding of the overall business operations.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and understand the demands of the role, while highlighting growth opportunities provides a clear view of career progression within Lakshya Digital.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it, and what was the outcome?" (Focus on process, compromise, and results.)

• "How do you prioritize tasks when managing multiple design projects with competing deadlines? Walk me through your organizational strategy." (Highlight time management, prioritization, and workflow.)

• "Imagine you're tasked with creating visuals for a new internal newsletter. What steps would you take from concept to final delivery, and how would you ensure it's engaging for employees?" (Demonstrate process, creativity, and audience consideration.) Company & Culture Questions:

• "What interests you most about Lakshya Digital and our work in the gaming industry?" (Research company projects, values, and industry standing.)

• "How do you contribute to a collaborative team environment, especially when working with non-designers?" (Focus on communication, empathy, and shared goals.)

• "How do you ensure your designs are effective in achieving the intended marketing or communication goals?" (Discuss impact, metrics, and strategic alignment.) Portfolio Presentation Strategy:

• Structure your presentation logically, perhaps by project type or by demonstrating a progression of skills.

• For each project, clearly state the objective, your role, the challenges, your design process, and the results achieved. Quantify impact where possible.

• Be prepared to discuss your creative rationale and how you incorporated feedback.

• Showcase your versatility across different styles and mediums.

• For this role, specifically highlight any experience with newsletters, marketing collateral, or digital assets for promotional purposes.

📝 Enhancement Note: These questions are tailored to assess a candidate's blend of creative skill, operational mindset, and cultural fit within a company like Lakshya Digital.

📌 Application Steps

To apply for this Graphic Designer / Sr. Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Ensure your resume clearly highlights your experience with Adobe Suite, motion graphics (if applicable), and your years of experience in graphic/web design or advertising. Quantify achievements where possible (e.g., "Designed marketing materials that increased engagement by X%").

• Curate Your Portfolio: Select your strongest and most relevant design projects. Organize them logically, emphasizing digital and print work, and include any examples of newsletters or marketing campaigns. Be ready to discuss your process and impact.

• Prepare for Interview Questions: Review common interview questions for creative roles and practice articulating your design process, problem-solving skills, and ability to collaborate. Consider how your skills align with Lakshya Digital's focus on AAA titles and operational excellence.

• Research Lakshya Digital: Familiarize yourself with their portfolio, company history, and values. Understand their role in the gaming industry and their commitment to quality and process excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---