Graphic Designer at Serhant

📍 Job Overview

Job Title: Graphic Designer

Company: Serhant

Location: New York, New York

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 22, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

Drive innovative brand identity development for high-stakes new development real estate projects, focusing on translating architectural visions into compelling visual narratives.
Spearhead end-to-end creative production within a systemized, in-house agency model, leveraging AI tooling and established asset frameworks for accelerated delivery.
Serve as a key client-facing creative lead, presenting and defending design concepts directly to developers and stakeholders with confidence and strategic rationale.
Ensure meticulous brand consistency across a comprehensive suite of marketing collateral, from initial pitch decks to final sales gallery materials, maintaining a luxury sensibility throughout.

📝 Enhancement Note: This role is distinctly positioned within a high-paced, in-house creative agency (ID Lab) that operates with a production-focused, systemized model, differing significantly from traditional agency structures. The emphasis is on rapid iteration, brand ownership from concept to execution, and direct client interaction, requiring a designer who thrives in a proprietary, efficient workflow.

📈 Primary Responsibilities

Develop comprehensive brand identities for new development projects, including naming support, logo systems, typography, color palettes, and robust brand guidelines to ensure long-term identity integrity.
Translate developer visions, architectural designs, and neighborhood context into impactful brand stories that resonate with buyers, consistently applying this narrative across all collateral, including pitch decks, brochures, environmental graphics, and digital platforms.
Present creative concepts and design rationale directly to developers, sponsors, and internal stakeholders, adeptly absorbing feedback and iterating quickly to refine creative solutions.
Design a complete suite of new development marketing collateral, encompassing pitch and RFP materials, brochures, floor plan books, e-blasts, social media graphics, signage, construction barricades, print advertisements, and presentation decks.
Create engaging floor plan presentations for both print and digital distribution, with floor plan production handled by a dedicated contractor.
Design new development websites using Figma, preparing developer-ready files for internal and external web partners, and conducting thorough reviews of website builds for brand and design fidelity.
Integrate and leverage AI tools to enhance concept development, iteration speed, and overall production efficiency.
Actively contribute to and optimize the ID Lab's proprietary templates, brand kits, and asset libraries to ensure each project begins with a significant head start.
Maintain strict brand consistency across multiple concurrent building projects while ensuring each development possesses a unique and distinct visual identity.
Collaborate closely with the New Development project management team, sales agents, and external vendors, including printers, fabricators, photographers, and web developers, to ensure seamless project execution.
Proactively contribute to team objectives, manage individual project timelines, and ensure all deliverables meet established deadlines.
Continuously research and stay abreast of trends in luxury, hospitality, fashion, and architectural design to inform creative strategies and elevate the brand's reference set beyond typical real estate aesthetics.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand building and high-volume, production-oriented design work. The emphasis on "systemized production model," "templated asset frameworks," and "brand kits" indicates a focus on efficiency and scalability. The expectation to "move at a pace an outside agency cannot" underscores the unique operational advantage Serhant aims for with its in-house ID Lab.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Communication Design, or a closely related field.

Experience: 4–6 years of dedicated experience in brand identity development and marketing, with a significant portion focused on luxury categories such as real estate, hospitality, fashion, spirits, or automotive.

Required Skills:

Proven experience in developing complete brand identity systems, not just isolated assets, with a portfolio showcasing editorial-quality print work.
Demonstrated expertise in luxury marketing, with a portfolio clearly showcasing new development, luxury residential, or comparable real estate marketing experience.
Direct client-facing experience, including confidently presenting creative work and design rationale to clients and stakeholders.
Comprehensive understanding of print production processes, including prepress, paper stocks, finishes, binding techniques, and large-format/environmental specifications.
Proficiency in leveraging AI tools within the creative process, with the ability to articulate specific applications and benefits.
Mastery of Adobe Creative Suite: InDesign, Illustrator, and Photoshop.
Advanced proficiency in Figma, including website design and preparing files for developer handoff.
Familiarity with website builders such as Squarespace, Webflow, or similar platforms.
Experience with project management software, such as ClickUp or comparable systems.
Experience with email marketing platforms, such as Mailchimp or similar. Preferred Skills:
Ground-up experience in new development branding or sales gallery design.
Familiarity with Canva brand kits and operating at-scale with templated design systems.
Working knowledge of construction and development timelines and how creative deliverables integrate with these schedules.

📝 Enhancement Note: The experience requirement is specifically tied to "substantive work in a luxury category" and "real estate marketing experience - new development, luxury residential, or comparable." This suggests a need for candidates who understand the nuances of marketing high-value properties and can articulate their experience in those terms. The portfolio requirement emphasizes "complete identity systems" over individual assets, pointing to a need for strategic thinkers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio link must be included with the resume, showcasing complete identity systems and their application across various media, not just individual graphic assets.
Portfolio should demonstrate a strong narrative through design, clearly articulating the strategic rationale behind branding decisions for luxury projects.
Include examples of editorial-quality print collateral that highlight meticulous attention to detail in typography, layout, and finishing.
Showcase direct client-facing presentations or case studies that illustrate the ability to present concepts, defend creative choices, and incorporate feedback effectively. Process Documentation:
Demonstrate experience working within structured production models, ideally with templated asset frameworks and brand kits, to ensure efficiency and scalability.
Provide examples of how AI tools have been integrated into the creative process for concepting, iteration, or production acceleration.
Illustrate a disciplined approach to file management, version control, and asset handoff to internal and external partners, ensuring brand consistency and operational efficiency.
Showcase understanding of how creative deliverables sequence against construction and development timelines, particularly for new development projects.

📝 Enhancement Note: The emphasis on "systemized production model," "templated asset frameworks," and "brand kits" suggests that candidates should be prepared to discuss their experience with structured workflows and how they maintain brand integrity within such systems. The portfolio needs to reflect this capability, not just artistic merit.

💵 Compensation & Benefits

Salary Range: $80,000 - $85,000 USD per year.

Benefits:

Comprehensive medical insurance.
Dental insurance coverage.
Vision insurance coverage.
Paid time off (PTO).
Paid holidays.
Retirement benefits.
Other company-sponsored benefits, subject to applicable eligibility requirements and plan terms.

Working Hours: The role is structured around a 40-hour work week, with flexibility for occasional work at additional SERHANT. offices or attendance at offsites, as agreed upon with management.

📝 Enhancement Note: The salary range provided is a national base pay range for the United States. Actual compensation will be determined based on factors including skills, prior relevant experience, and specific work location within the US. While the role is hybrid, candidates must reside within the United States.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate, Media & Content Creation, Technology. Serhant operates at the intersection of luxury real estate brokerage and innovative media production, leveraging advanced content creation capabilities and a proprietary amplification platform.

Company Size: Serhant is a significant player in the real estate market, described as the "most followed real estate brand in the world," implying a large and dynamic organization with substantial reach and resources.

Founded: Serhant was founded by Ryan Serhant, a prominent figure in real estate, with a vision to revolutionize the traditional brokerage model through media and content innovation.

Team Structure:

The role sits within the SERHANT. ID Lab, which functions as the in-house creative agency. This team is described as "collaborative" and "fast-moving," comprising designers, marketers, and brand strategists.
The ID Lab operates on a "systemized production model" with "templated asset frameworks, brand kits, a structured intake and review pipeline in ClickUp, AI tooling woven into the process, and in-house film, floor plan, and web resources."
This structure suggests a highly organized and efficient internal creative department designed for rapid execution and scalability. Methodology:
Data-Driven Brand Strategy: Developing brand identities that are not just aesthetically pleasing but also strategically aligned with market positioning, sales cycles, and buyer psychographics.
Systemized Production Workflow: Utilizing templated asset frameworks, brand kits, and structured pipelines (e.g., ClickUp) to ensure efficiency and consistency in creative output.
AI-Assisted Creativity: Incorporating AI tools to enhance concepting, iteration, and production processes, aiming for accelerated timelines.
Cross-Functional Integration: Seamless collaboration with internal teams (project management, web development) and external vendors (printers, fabricators) to ensure holistic project delivery.

Company Website: https://serhant.com/

📝 Enhancement Note: The company culture is characterized by innovation, speed, and a strong emphasis on media and content as core drivers of real estate success. The ID Lab's operational model is central to this, prioritizing efficiency and a proprietary approach over traditional agency structures. Understanding this operational focus is key for prospective candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Graphic Designer, positioned at a mid-to-senior level within the creative operations of Serhant's ID Lab. It requires 4-6 years of experience and the ability to handle complex projects independently, from concept through execution, including direct client interaction.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or Head of ID Lab, within a team structure that includes other designers, marketers, and brand strategists. Collaboration with project management and other internal departments is also a key aspect of the reporting dynamic.

Operations Impact: The role directly impacts the market perception and sales success of Serhant's new development projects. By creating compelling brand identities and marketing collateral, the designer influences buyer perception, supports sales cycles, and contributes to the overall brand value of Serhant as a luxury real estate leader. The efficiency of the ID Lab's operational model directly amplifies this impact.

Growth Opportunities:

Specialization in Luxury Branding: Deepen expertise in high-end branding for real estate, hospitality, and fashion, becoming a go-to expert within Serhant's ID Lab.
Creative Leadership: Potential to move into senior design roles, leading projects, mentoring junior designers, or contributing to strategic brand direction within the ID Lab.
Process Improvement: Opportunity to contribute to the refinement and expansion of the ID Lab's systemized production model, influencing workflow efficiencies and tool adoption.
Broader Creative Exposure: Exposure to a wide range of creative disciplines within the ID Lab, including film production, web development, and digital marketing strategies.

📝 Enhancement Note: The growth trajectory for this role is within a specialized, high-performance in-house creative unit. Success hinges on mastering their unique operational model and demonstrating impact on sales cycles and brand value. Advancement may involve taking on more complex projects, leading initiatives, or influencing the evolution of the ID Lab's processes.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to work from a Serhant office in the New York City area, with the flexibility to work remotely on certain days. Occasional work at additional Serhant offices or attendance at offsites may be required.

Office Location(s): New York City, NY area. Specific office locations are not detailed but are implied to be accessible within the metropolitan area.

Workspace Context:

Collaborative Environment: The ID Lab is described as a "collaborative, fast-moving team." This suggests an environment where designers work closely with marketers, brand strategists, and project managers.
Technology-Rich: The role involves using a suite of digital tools, including Adobe Creative Suite, Figma, project management software (ClickUp), and AI tools, indicating a tech-forward workspace.
Production-Focused: The workspace is geared towards efficient production, with access to internal resources like film studios and web development support, enabling designers to focus on craft and strategy.

Work Schedule: A standard 40-hour work week is typical, with the hybrid model offering some flexibility. However, the fast-paced nature of new development sales cycles may necessitate occasional extended hours or weekend work, particularly during critical project phases or client presentations.

📝 Enhancement Note: The hybrid nature of the role in a fast-paced, production-oriented environment means candidates should be comfortable with both in-office collaboration and independent remote work. The emphasis on meeting deadlines and working at speed implies a demanding yet rewarding environment.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the luxury brand aesthetic and production model.
Portfolio Presentation & Case Study: Candidates will likely present their portfolio, focusing on complete identity systems and providing detailed case studies of past projects. Expect questions about their process, client interaction, and how they leverage tools like AI.
Skills-Based Exercise/Challenge: A design challenge or a deep dive into a specific project from their portfolio to assess problem-solving skills, creative thinking, and technical proficiency under time constraints.
Team/Stakeholder Interviews: Meetings with key members of the ID Lab and potentially direct reports from development teams to evaluate cultural fit, collaboration style, and communication skills, especially client-facing composure.
Final Interview: Discussion with senior leadership to assess overall fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

Showcase Identity Systems: Prioritize projects demonstrating end-to-end brand development, from concept to comprehensive guidelines and collateral.
Highlight Luxury Sensibility: Curate work that clearly reflects a refined aesthetic suitable for luxury markets, explaining the design choices that support a high price point.
Detail Your Process: Be prepared to walk through your design process for key projects, explaining your strategic thinking, tool usage (including AI), and problem-solving approaches.
Emphasize Client Interaction: Include examples or descriptions of how you have presented work to clients, handled feedback, and managed stakeholder expectations.
Quantify Impact (if possible): While challenging for design, try to articulate how your creative work contributed to project success, sales cycles, or brand perception.

Challenge Preparation:

Understand the ID Lab Model: Be ready to discuss how you would adapt your design process to a systemized, production-focused environment with templates and brand kits.
AI Integration: Prepare specific examples of how you use AI in your workflow and how you would apply it to Serhant's projects.
Luxury Market Nuances: Refresh your understanding of current trends and aesthetics in luxury real estate, hospitality, and fashion.
Presentation Skills: Practice articulating your design rationale clearly, concisely, and persuasively, as if presenting to a developer.

📝 Enhancement Note: The interview process emphasizes practical application, client-facing skills, and an understanding of Serhant's unique operational model. Candidates should be ready to demonstrate not just design talent but also strategic thinking, efficiency, and composure under pressure.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: InDesign, Illustrator, Photoshop are essential for core design tasks, layout, illustration, and image manipulation.
Figma: Critical for website design, prototyping, and preparing developer-ready files, indicating a shift towards collaborative, modern UI/UX design workflows.
AI Tools: Explicitly mentioned as being woven into the process, candidates must demonstrate proficiency and willingness to leverage AI for concepting, iteration, and production acceleration. Specific tools are not named, implying adaptability.

Analytics & Reporting:

Project Management Software: Proficiency in tools like ClickUp is required for managing workflows, tracking progress, and coordinating with the project management team.
Website Builders: Familiarity with platforms like Squarespace or Webflow is beneficial for understanding web design constraints and capabilities.

CRM & Automation:

Email Marketing Platforms: Experience with platforms such as Mailchimp is expected for designing and distributing email campaigns as part of the collateral suite.

📝 Enhancement Note: The technology stack is a blend of industry-standard design software (Adobe CC, Figma) and operational tools (ClickUp, AI) that support Serhant's efficient, systemized production model. Candidates must be comfortable with this integrated approach.

👥 Team Culture & Values

Operations Values:

Innovation & Speed: A core value is revolutionizing the traditional brokerage model through media and content, demanding rapid iteration and forward-thinking creative solutions.
Craftsmanship & Detail: Despite the speed, there's a strong emphasis on meticulous attention to detail, particularly for print, fabrication, and environmental design, ensuring luxury quality.
Storytelling: The ability to translate abstract visions (architecture, neighborhood) into tangible, emotional narratives that resonate with buyers is paramount.
Collaboration & Efficiency: Working within a structured, systemized production model requires strong collaborative skills and a commitment to optimizing processes and leveraging shared resources.
Client Focus: A dedication to understanding and exceeding client (developer) expectations, presenting work with confidence, and adapting to feedback is essential.

Collaboration Style:

Integrated In-House Team: The ID Lab operates as a cohesive unit, fostering close collaboration between designers, marketers, and brand strategists, supported by project management.
Process-Oriented: Collaboration is facilitated through structured workflows, templated assets, and project management software, ensuring clear communication and efficient task handoffs.
Feedback-Driven: The environment encourages the exchange of constructive criticism to refine creative output and improve processes.

📝 Enhancement Note: The team culture values individuals who are not only talented designers but also adaptable, efficient, and collaborative team players who can thrive in a fast-paced, production-oriented environment focused on luxury branding.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Craft: The primary challenge is delivering high-quality, luxury-level creative work at the rapid pace required by Serhant's systemized production model, often under tight deadlines.
Maintaining Brand Uniqueness: Ensuring that multiple concurrent new development projects each have a distinct and compelling identity, avoiding visual repetition despite using templates and brand kits.
Direct Client Pressure: Presenting and defending creative concepts directly to high-stakes clients (developers) who may have strong opinions, requiring strong communication, persuasion, and resilience.
Adapting to Proprietary Systems: Quickly learning and integrating into Serhant's specific production workflows, templated frameworks, and AI tooling, which may differ from previous agency experiences.

Learning & Development Opportunities:

Deep Dive into Luxury Real Estate Branding: Gaining unparalleled experience in a niche but highly lucrative sector, understanding the specific drivers of luxury property sales.
Mastering In-House Creative Operations: Developing expertise in running a high-efficiency, systemized creative production unit, a valuable skill set for future roles.
Advanced AI Tool Integration: Becoming proficient in leveraging cutting-edge AI tools for creative tasks, staying ahead of industry trends.
Cross-Disciplinary Exposure: Working alongside internal film, web development, and marketing teams provides exposure to a broader range of creative and media production processes.

📝 Enhancement Note: Candidates should be prepared to discuss how they handle pressure, manage multiple demanding projects, and adapt to unique operational methodologies. The challenges are directly linked to the role's core function within Serhant's innovative model.

💡 Interview Preparation

Strategy Questions:

"Describe a time you developed a full brand identity for a new development project. What was your process from concept to final brand guidelines, and how did you ensure it supported a luxury price point?"
"How would you approach translating a developer's vision and architectural plans into a compelling brand story that resonates with potential buyers, and how would you maintain that story across various marketing materials?"
"Walk us through a project where you presented your design concepts directly to a client. How did you frame your rationale, handle feedback, and iterate on the design?"
"How do you balance the need for speed and efficiency with maintaining meticulous attention to detail and high-quality craft, especially when working with templates and brand kits?" Company & Culture Questions:
"What appeals to you about Serhant's model of integrating media and content creation with real estate brokerage?"
"How do you stay updated on trends in luxury, hospitality, fashion, and architectural design, and how do you apply that knowledge to your work?"
"Describe your experience working within a systemized production model or with templated asset frameworks. What are the benefits and challenges?"
"How do you approach collaboration within a fast-moving creative team, and how do you give and receive constructive criticism?" Portfolio Presentation Strategy:
Structure for Impact: Organize your presentation to tell a story, starting with the strategic brief and ending with the successful execution and impact of your brand identity systems.
Highlight Identity Systems: Focus on 2-3 comprehensive projects that showcase your ability to build a complete brand, not just individual assets. Explain the interconnectedness of logo, typography, color, and collateral.
Articulate the 'Why': For each design choice (color palette, typeface, layout), provide a clear rationale tied to the project's goals, target audience, and luxury positioning.
Demonstrate Client Interaction: Use case studies to illustrate how you've managed client feedback and presented your work persuasively.
Showcase AI Integration: Be ready to verbally walk through how you've used AI tools in specific projects, explaining the benefits and your process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, operational efficiency, and strong client-facing communication skills, all tailored to the luxury real estate market and Serhant's unique in-house model.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on the Greenhouse platform.
Portfolio Customization: Curate your portfolio to prominently feature complete brand identity systems for luxury projects, emphasizing your ability to develop comprehensive narratives and execute them across diverse collateral types.
Resume Optimization: Tailor your resume to highlight the 4-6 years of experience in luxury branding and real estate marketing, explicitly mentioning proficiency in Adobe Creative Suite, Figma, AI tools, and client presentation experience.
Interview Preparation: Practice presenting your portfolio with a focus on strategic rationale, process, and client interaction. Prepare to discuss how you would thrive in Serhant's systemized production model and leverage AI tools.
Company Research: Gain a deep understanding of Serhant's innovative approach to real estate marketing, their ID Lab's operational model, and the luxury market they serve to articulate your alignment with their mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer