Graphic Designer (Middle/Senior)

📍 Job Overview

Job Title: Graphic Designer (Middle/Senior)

Company: Gameloft

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-09-22

Experience Level: Middle/Senior (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce compelling 2D marketing assets, in-game visuals, and branding materials to enhance player engagement and support marketing strategies.

• Collaborate with cross-functional teams, including marketing, live operations, and user acquisition, to ensure visual alignment and brand consistency across all channels.

• Manage the entire creative process from asset preparation to final delivery, adhering strictly to creative briefs, artistic guidelines, and licensing requirements.

• Stay abreast of industry trends and emerging technologies to propose innovative design solutions and continuously improve the quality of marketing materials.

• Contribute fresh ideas and shape the creative direction of 2D assets through active participation in team meetings and discussions.

📝 Enhancement Note: This role is positioned within a 'Creative Agency Team' at Gameloft, indicating a focus on providing design services internally across various game titles and marketing campaigns. The emphasis on "adapting and creating compelling visuals" suggests a blend of creative execution and adherence to established brand and IP guidelines, crucial for maintaining consistency in a large gaming organization. The role requires not just design execution but also a strategic understanding of how visuals drive user acquisition and engagement within the video game industry.

📈 Primary Responsibilities

• Create high-quality 2D assets for marketing and promotional purposes, including social media graphics, banners, app store images, cross-promotions, and user acquisition campaigns.

• Design in-game visuals such as icons, splash screens, and event banners, as well as branding materials like logos, infographics, presentations, and merchandise.

• Ensure all designs are optimized for their intended platform or format, covering both print and digital channels.

• Independently manage the complete creative process, from initial asset preparation to final delivery, while meticulously adhering to creative briefs.

• Incorporate feedback from internal teams, leads, and licensors promptly and accurately, ensuring the final product meets all specified requirements.

• Participate actively in meetings, contribute innovative ideas, and help shape the creative direction and narrative of 2D assets.

• Learn and strictly adhere to artistic, brand IP, and licensing guidelines to maintain brand consistency across all 2D materials.

• Ensure final deliverables meet high-quality standards and are delivered on time, managing project timelines effectively.

• Organize and manage design files, ensuring they are easily accessible and properly archived for future reference and reuse.

• Prepare final deliverables in various formats, ready for deployment across platforms like social media, app stores, or print media.

• Monitor the performance of static ads and collaborate with internal teams to improve results by providing data-driven insights and actionable recommendations.

• Stay updated on industry trends, design tools, and emerging technologies to bring innovative techniques and approaches to projects.

• Propose creative solutions to enhance the quality and engagement of marketing materials.

📝 Enhancement Note: The responsibilities highlight a deep integration with marketing and user acquisition efforts, emphasizing the direct impact of the designer's work on business objectives. The requirement to "monitor the performance of static ads and collaborate with internal teams to improve results" suggests a data-informed design approach, moving beyond purely aesthetic considerations to performance optimization. This is a key aspect of modern GTM (Go-To-Market) operations where creative assets are treated as measurable components of campaign success.

🎓 Skills & Qualifications

Education: Bachelor’s / College Degree in Graphic Design, Art, Creative Multimedia, or a related field is recommended.

Experience: 2-5 years of experience in graphic design, with a strong emphasis on digital marketing assets and potentially in-game visuals.

Required Skills:

• Fluency in English with excellent communication and interpersonal skills.

• Strong proficiency in Adobe Photoshop and Adobe Illustrator (specifically the Web Pack).

• Demonstrated strong composition and layout skills for visually engaging designs.

• Ability to independently manage the entire creative process, from asset preparation to final delivery, while adhering to a creative brief.

• An online portfolio and/or demo reel, which must be included with the application, showcasing relevant work.

• Experience in adapting to diverse styles and project needs with creativity, precision, and attention to detail. Preferred Skills:

• Experience working within the video game industry.

• Familiarity with game-engine content manipulation or related technical aspects.

• A strong sense of creativity and innovation, with a passion for exploring new techniques.

• Capability to juggle multiple tasks with competing deadlines in a fast-paced environment.

• Strong artistic sensibilities and a keen eye for detail.

• Willingness to learn and adapt to new tools and processes.

📝 Enhancement Note: The "Web Pack" mention for Adobe tools suggests a focus on digital design workflows. The requirement for a portfolio is critical for creative roles, and its inclusion with the application is mandatory. The preference for video game industry experience and "game-engine content manipulation" indicates a need for candidates who understand the specific context and aesthetics of game marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a range of graphic design work, including marketing assets, social media graphics, banners, app store visuals, and branding materials.

• Specific examples demonstrating proficiency in Adobe Photoshop and Illustrator, highlighting their application in creating high-quality 2D assets.

• Case studies or project descriptions that detail the creative brief, design process, challenges faced, and the final outcome, emphasizing problem-solving and execution.

• Visuals that demonstrate strong composition, layout skills, and an understanding of visual hierarchy and user experience principles.

• Evidence of adaptability to different artistic styles, brand guidelines, and project requirements. Process Documentation:

• Applicants are expected to articulate their design process, from brief interpretation and ideation to final asset delivery and optimization, in their portfolio or during interviews.

• The portfolio should implicitly demonstrate an understanding of workflow management, including file organization, version control, and timely delivery.

• Candidates should be prepared to discuss how they incorporate feedback and iterate on designs to meet stakeholder requirements and quality standards.

• The ability to explain the rationale behind design choices, linking them to marketing objectives and player engagement, is crucial.

📝 Enhancement Note: For a graphic design role, the portfolio is the primary artifact. The enhancement here focuses on what makes a portfolio effective for this specific role: demonstrating technical skill, creative problem-solving, understanding of marketing objectives, and adherence to brand guidelines within the context of the gaming industry. The expectation is not just to show pretty pictures, but to explain the process and impact.

💵 Compensation & Benefits

Salary Range: Based on the Ho Chi Minh City market for a Middle/Senior Graphic Designer with 2-5 years of experience in the tech/gaming industry, the estimated annual salary range is approximately 300,000,000 VND to 550,000,000 VND (approx. $12,000 - $22,000 USD). This range accounts for the hybrid work model, comprehensive benefits, and the specialized nature of the role within a global gaming company.

Benefits:

• Hybrid working model with 2 days working from home per week, offering flexibility and work-life balance.

• Comprehensive well-being programs and policies supporting employees' physical, mental, and emotional health.

• Diverse training opportunities, including internal sessions, sponsorship for external training, and access to e-learning platforms like iLearn, Udemy, and O'Reilly.

• Opportunities for global collaboration and training with Gameloft experts worldwide.

• Attractive monthly salary supplemented by Tet and other performance-based bonuses.

• Generous paid time off: minimum 12 days of annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave, and CSR leave.

• Full coverage of mandatory insurance and private healthcare insurance.

• Monthly allowances for lunch meals and to support home office electricity and internet bills.

• Relocation support for international candidates moving to Vietnam.

Working Hours: Standard full-time working hours, with a hybrid arrangement allowing for 3 days in the office and 2 days remote work per week. The typical workday is expected to be around 8 hours.

📝 Enhancement Note: Salary estimation is based on current market data for similar roles in Ho Chi Minh City, Vietnam, considering the company's industry (gaming), experience level (Middle/Senior), and the hybrid work arrangement. The benefits package is extensive and competitive, particularly the allowances and relocation support, which are attractive for both local and international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Games & Entertainment. Gameloft is a leading global publisher and developer of mobile games, known for creating high-quality, engaging titles across various genres. The company operates in a dynamic and competitive market that demands continuous innovation and high production values.

Company Size: Gameloft is a large, international company with multiple studios worldwide, indicating a robust organizational structure and significant resources. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Gameloft was founded in 2000, bringing over two decades of experience in game development and publishing. This long history suggests a stable company with established processes and a deep understanding of the gaming industry.

Team Structure:

• The Graphic Designer will be part of the Creative Agency Team, reporting to the Creative Agency Team Lead (CAT Lead).

• This team likely comprises various creative roles such as Illustration Artists and Motion Designers, fostering a collaborative environment for visual content creation.

• Close coordination is expected with Project Managers, Marketing teams, Game teams, and potentially external clients or licensors, highlighting a matrixed reporting and collaboration structure. Methodology:

• Data Analysis & Insights: While not a direct data analysis role, the Graphic Designer is expected to "monitor the performance of static ads and collaborate with internal teams to improve results," implying an understanding of how visual performance is measured and how data can inform creative decisions.

• Workflow Planning & Optimization: The role involves managing the entire creative process, from brief to delivery, requiring efficient workflow planning and an ability to optimize personal output for timely and high-quality results.

• Automation & Efficiency: The use of Adobe Creative Suite and the need for optimized asset delivery suggest an implicit requirement for efficient workflows, potentially leveraging templates or batch processing where applicable.

Company Website: https://www.gameloft.com/

📝 Enhancement Note: Gameloft's position as a major player in the mobile gaming sector means the Creative Agency Team operates under high expectations for quality and creativity, driven by market trends and player demands. The team structure emphasizes cross-functional collaboration, which is typical for GTM operations where creative outputs directly support marketing and product launches.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as Middle/Senior, indicating a level of autonomy and responsibility beyond entry-level positions. The designer is expected to manage their own projects from start to finish, contribute creatively, and adhere to quality standards with minimal supervision. This level often serves as a stepping stone for further specialization or leadership.

Reporting Structure: The designer reports to the Creative Agency Team Lead (CAT Lead). This structure suggests direct guidance and mentorship from a senior creative professional, with opportunities for feedback and development. Collaboration extends to Project Managers and various internal departments (Marketing, Game Teams), providing exposure to different facets of game development and publishing.

Operations Impact: The Graphic Designer's work directly impacts the success of user acquisition campaigns, in-game events, and overall brand perception. By creating compelling visuals, they contribute to higher click-through rates, increased player engagement, and stronger brand loyalty. This role is integral to the visual communication strategy that underpins Gameloft's GTM efforts.

Growth Opportunities:

• Senior Specialization: Advance to a Principal Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing to higher-level creative strategy.

• Horizontal Pivot: Transition to other roles within the Creative Agency Team, such as Motion Designer or Illustration Artist, by acquiring new skills. Alternatively, move into related departments like Marketing, UI/UX Design, or Art Direction, leveraging their creative foundation and industry knowledge.

• Leadership Potential: With demonstrated leadership in project management and creative direction, opportunities to move into team lead or management positions may arise.

📝 Enhancement Note: The "Middle/Senior" designation implies a need for independent work and a solid understanding of design principles and their application in marketing. The growth paths highlight the potential for deep specialization within design or broader career diversification within the gaming industry, supported by Gameloft's global presence.

🌐 Work Environment

Office Type: Gameloft offers a hybrid working model, combining remote work with in-office collaboration. The Ho Chi Minh City office is described as an open-space environment with various amenities.

Office Location(s): The role is based in Ho Chi Minh City, Vietnam. Specific details about office accessibility or proximity to public transport are not provided but can be assumed to be standard for a major metropolitan area.

Workspace Context:

• Collaborative Environment: The open-space office design encourages interaction among colleagues. The presence of amenities like a canteen, billiard table, ping-pong table, and foosball table suggests a vibrant and social workplace culture.

• Tools and Technology: Employees have access to necessary design tools and technology within the office environment, complementing their remote setup. The role specifically requires proficiency in Adobe Photoshop and Illustrator.

• Team Interaction: The hybrid model allows for structured in-office days for team meetings, brainstorming sessions, and direct collaboration with other designers, artists, and project managers.

Work Schedule: The role is full-time, with a standard 8-hour workday. The hybrid arrangement provides flexibility, allowing for 2 days of remote work per week, which can be beneficial for focused design tasks and personal productivity.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, balancing flexibility with the collaborative benefits of in-office work. The mention of various recreational facilities indicates a company culture that values employee well-being and social interaction, which can be a key differentiator for attracting talent in the creative and tech industries.

📄 Application & Portfolio Review Process

Interview Process:

• CV and Portfolio Assessment: Initial review of your resume and, crucially, your online portfolio to gauge your skills, experience, and fit with the role's requirements.

• Initial Discussion with Recruiter: A preliminary conversation to understand your background, career aspirations, and initial fit for Gameloft and the specific role.

• Test: A practical design test to assess your skills in creating specific assets under timed conditions, likely focusing on Photoshop and Illustrator proficiency and adherence to a brief.

• Interview with Managers: In-depth interviews with the Creative Agency Team Lead and potentially other hiring managers to discuss your experience, problem-solving abilities, creative process, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Showcase a variety of projects that directly align with the job description, emphasizing marketing assets, social media graphics, and branding. Include examples of 2D asset creation for digital and potentially print.

• Highlight Process: For key projects, provide brief case studies that explain the creative brief, your design process, challenges, and how your work met objectives. This demonstrates your problem-solving skills and strategic thinking.

• Demonstrate Technical Proficiency: Ensure your portfolio clearly displays your mastery of Adobe Photoshop and Illustrator. Use high-resolution images and clean presentation.

• Show Adaptability: Include examples that illustrate your ability to adapt to different styles, brands, and project requirements. If you have gaming industry experience, make that prominent.

• Call to Action: Ensure your portfolio is easily accessible via a link on your resume and that it includes your contact information.

Challenge Preparation:

• Understand the Brief: For any design test, carefully read and understand the requirements, target audience, and objectives before starting.

• Time Management: Practice creating similar assets within a limited timeframe to simulate the test environment. Prioritize key elements and maintain efficiency.

• Tool Proficiency: Be ready to demonstrate your speed and accuracy using Photoshop and Illustrator for tasks like image manipulation, layout creation, and asset export.

• Creative Rationale: Be prepared to articulate the reasoning behind your design choices, explaining how they address the brief and contribute to marketing goals.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio review, which is standard for creative roles. The inclusion of a "Test" is a key differentiator and requires dedicated preparation. The portfolio advice focuses on making it a powerful tool for demonstrating not just skill, but strategic thinking and problem-solving relevant to GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image manipulation, digital asset creation, photo retouching, and complex compositing. Expected proficiency includes layer management, masks, filters, and advanced selection tools.

• Adobe Illustrator: Crucial for vector graphics, logo design, icon creation, typography, and scalable illustrations. Mastery of vector paths, pen tool, shape tools, and typography controls is expected.

Analytics & Reporting:

• While not a primary analytics role, familiarity with how design performance is tracked is beneficial. This could include understanding metrics like click-through rates (CTR), conversion rates, and engagement rates for digital ads and social media content.

• The designer will collaborate with teams that use analytics tools to report on creative performance. CRM & Automation:

• Not directly applicable to this role's core functions, but an understanding of how marketing assets are deployed through various campaign management or CRM-adjacent platforms might be advantageous.

• Familiarity with asset management systems or cloud storage solutions for organizing and sharing design files (e.g., Google Drive, Dropbox, internal DAM systems) is implicitly required.

📝 Enhancement Note: The core tools are clearly defined as Adobe Photoshop and Illustrator. The "Analytics & Reporting" section is framed around the designer's interaction with performance data rather than direct use of analytics tools, highlighting the collaborative nature of GTM operations where creative input is informed by data.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh ideas and exploring new design techniques to keep marketing materials engaging and effective.

• Quality & Precision: Commitment to delivering high-quality assets that meet rigorous artistic and brand standards, with meticulous attention to detail.

• Collaboration & Communication: Valuing teamwork, open communication, and constructive feedback exchange within the Creative Agency Team and with cross-functional departments.

• Adaptability & Efficiency: Willingness to adapt to diverse project needs, evolving trends, and tight deadlines while maintaining efficient workflows.

• Player Focus: A passion for understanding the gaming audience and creating visuals that resonate with players and enhance their experience.

Collaboration Style:

• Cross-Functional Integration: Actively working with marketing, user acquisition, and game teams to understand campaign goals and translate them into compelling visual narratives.

• Feedback-Driven Iteration: A culture where constructive feedback is welcomed and incorporated to refine designs and ensure alignment with objectives.

• Knowledge Sharing: Encouraging the sharing of design techniques, industry trends, and best practices within the creative team to foster collective growth and innovation.

📝 Enhancement Note: Gameloft's culture likely embraces the fast-paced, innovative, and collaborative nature of the gaming industry. The values listed emphasize both creative excellence and the practical application of design in achieving business objectives, reflecting a professional operations environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Effectively translating creative visions into assets that strictly adhere to brand guidelines, licensing requirements, and technical specifications for various platforms.

• Managing Multiple Projects & Deadlines: Juggling numerous design requests from different teams simultaneously, each with its own urgency and set of requirements, in a fast-paced environment.

• Adapting to Evolving Trends: Staying current with rapidly changing design trends, platform requirements, and player expectations in the dynamic gaming industry.

• Interpreting Diverse Feedback: Synthesizing feedback from various stakeholders, who may have different perspectives and priorities, into cohesive and effective design revisions.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, explore new design software, and learn advanced techniques in 2D asset creation.

• Industry Exposure: Gaining insights into user acquisition strategies, marketing campaign performance, and player engagement within the global mobile gaming market.

• Cross-Disciplinary Learning: Collaborating with motion designers, illustrators, and game development teams to understand different creative processes and technical requirements.

• Mentorship: Learning from experienced Creative Agency Team Leads and senior designers, receiving guidance on career progression and creative development.

📝 Enhancement Note: The challenges highlight the complex operational demands of a creative role within a large organization, requiring both artistic talent and strong project management skills. The growth opportunities emphasize continuous learning and the potential for both vertical and horizontal career development within the gaming and creative industries.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a key visual for a user acquisition campaign. How do you ensure it resonates with the target audience and meets performance goals?" (Focus on your workflow, research, and how you'd integrate marketing objectives.)

• "How do you incorporate feedback from multiple stakeholders, especially when their opinions differ, while maintaining the integrity of your design?" (Highlight your communication and negotiation skills, and how you prioritize feedback based on project goals.)

• "Walk me through a project in your portfolio where you had to adapt to a strict brand guideline or licensing requirement. What were the challenges, and how did you overcome them?" (Demonstrate your ability to work within constraints and problem-solve creatively.) Company & Culture Questions:

• "What interests you about Gameloft and the mobile gaming industry specifically?" (Show your passion for gaming and research into the company.)

• "How do you stay updated on design trends, particularly within the gaming or mobile app space?" (Illustrate your proactive approach to learning and industry awareness.)

• "Describe your ideal collaborative environment. How do you contribute to a positive team dynamic?" (Align your answer with Gameloft's described culture and your understanding of teamwork.) Portfolio Presentation Strategy:

• Storytelling: For each project, don't just show the final asset; tell the story behind it. Explain the problem, your approach, and the solution.

• Highlight Impact: If possible, quantify the success of your designs (e.g., higher CTR, engagement). If not, explain how you believe your design contributed to the campaign's objectives.

• Showcase Process: Briefly explain your thought process, sketches, or iterations that led to the final design. This demonstrates your problem-solving skills.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant projects and key takeaways within the allotted time.

📝 Enhancement Note: Preparation for this role's interview should heavily focus on demonstrating practical design skills through the portfolio and articulating a clear, efficient design process that aligns with marketing and business objectives within the gaming context.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the official job posting link provided on SmartRecruiters or the Gameloft website.

• Portfolio Customization: Ensure your online portfolio is up-to-date, prominently features your strongest work relevant to mobile gaming marketing (banners, social media assets, app store visuals), and is easily accessible.

• Resume Optimization: Tailor your resume to highlight your proficiency in Adobe Photoshop and Illustrator, your experience in creating marketing assets, and any relevant video game industry background. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, be ready to discuss your design process, and prepare thoughtful answers to potential strategy and behavioral questions.

• Company Research: Familiarize yourself with Gameloft's games, recent marketing campaigns, and company culture. Understand their position in the mobile gaming market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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