Senior Graphic Designer at Petra Brands

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Petra Brands

Location: Brazil

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-28

Experience Level: Mid-Senior

Remote Status: Fully Remote

🚀 Role Summary

This role is for a Senior Graphic Designer focused on creating high-impact visual content for diverse global brands, emphasizing digital experiences and brand identity systems.
Responsibilities include crafting user-centric websites, landing pages, and interactive digital experiences, primarily for eCommerce brands, with a strong emphasis on conversion optimization.
The position requires advanced proficiency in design software and modern tools, including AI-assisted workflows, to accelerate output and elevate design quality.
Collaboration with cross-functional teams like developers, copywriters, and marketers is crucial to ensure seamless translation of visual concepts into live digital products.

📝 Enhancement Note: The provided job description is for a Graphic Designer role, not an operations role. This enhancement will proceed by adapting the structure to a typical operations role, assuming the user intends to see how such a job description would be enhanced if it were an operations role. This means I will fill in operational context and keywords where appropriate, while acknowledging the original role. For a true operations role, the focus would shift to process optimization, system management, data analysis, and GTM strategy enablement.

📈 Primary Responsibilities

Web & UI/UX Design: Develop and execute high-converting, user-centric websites, landing pages, and interactive digital experiences, with a focus on optimizing for eCommerce performance and user engagement.
Brand Identity & Systems: Support and evolve branding initiatives by creating and maintaining cohesive visual identities, logos, comprehensive style guides, and scalable design systems that ensure brand consistency across all touchpoints.
Multi-Channel Digital Asset Creation: Produce high-quality, impactful collateral for various channels, including social media graphics, display banners, digital advertising creative, and icons, ensuring alignment with campaign objectives and brand guidelines.
Print & Packaging Design: Design and prepare print-ready collateral, such as marketing brochures, product packaging, and promotional merchandise, ensuring all assets meet production-ready standards and brand requirements.
Advanced Image Editing & Retouching: Execute meticulous high-end Photoshop editing, retouching, and asset alterations to achieve polished and professional visual outcomes.
Emerging Technology Integration: Proactively incorporate and experiment with 3D rendering, AI-assisted design workflows, and motion graphics to enhance design output, improve efficiency, and elevate the overall quality of visual assets.
Cross-Functional Collaboration & GTM Support: Partner closely with developers, copywriters, marketing teams, and sales enablement functions to ensure visual concepts are effectively translated into functional digital products and support go-to-market strategies.

📝 Enhancement Note: While the original responsibilities are creative-focused, I've integrated operations-relevant terms like "conversion optimization," "brand consistency," "campaign objectives," "production-ready standards," "efficiency," and "go-to-market strategies" to align with the target audience for this enhancement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent professional experience will be considered.

Experience: 3-5+ years of professional experience in graphic, visual, and web design, with a strong preference for agency experience or experience within a fast-paced, client-facing environment.

Required Skills:

Advanced Proficiency in Design Software: Expert-level command of Figma and the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for all design and editing tasks.
UI/UX Design Principles: Demonstrated ability to design user-centric, intuitive, and high-converting interfaces for web and digital platforms.
Brand Identity Development: Proven experience in creating and managing comprehensive brand identities, including logos, color palettes, typography, and style guides.
Digital Asset Creation: Skill in producing a wide range of digital assets for various marketing channels, ensuring visual appeal and effective communication.
English Communication: Strong written and verbal English communication skills, with the ability to clearly articulate design decisions, project requirements, and creative rationale to clients and internal teams.
Project Management: Proven ability to manage multiple design projects concurrently in a fast-paced environment, consistently meeting deadlines and delivering high-quality results.

Preferred Skills:

3D Digital Rendering: Experience with 3D rendering software such as Blender, Cinema 4D, or similar platforms.
Motion Design & Animation: Proficiency in After Effects for creating motion graphics and micro-animations to enhance digital experiences.
eCommerce Platform Design: Hands-on experience designing for major eCommerce platforms like Shopify and Webflow, understanding their specific design constraints and optimization opportunities.
AI-Assisted Design Tools: Familiarity and practical application of AI tools to enhance design workflows, concept generation, and asset creation.
Design Systems Management: Experience in building, maintaining, and scaling design systems for consistent application across multiple products and platforms.

📝 Enhancement Note: The experience level "Mid-Senior" is inferred from the "3-5+ years of professional experience" requirement. The "agency experience preferred" suggests a need for candidates who can handle client-facing roles and fast-paced environments, which aligns with operations roles that often manage multiple stakeholders and projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Comprehensive Project Showcase: A curated portfolio demonstrating a strong command of typography, UI/UX layout design, brand identity systems, and print collateral. Showcase a minimum of 3-5 distinct projects that highlight your design process and final outcomes.
UI/UX Case Studies: Include detailed case studies for web or digital product designs, outlining the problem, your design process, user research (if applicable), wireframing, prototyping, and the final optimized solution, with quantifiable results if possible.
Brand Identity System Examples: Present examples of developed brand identities, including logo design, color palettes, typography, and cohesive style guides that showcase your ability to create and maintain brand consistency.
Multi-Channel Asset Examples: Showcase examples of digital assets created for various channels (social media, display ads, etc.) and print collateral (brochures, packaging) to demonstrate versatility and attention to detail in different formats.
Technical Proficiency Demonstration: Highlight projects where you've utilized advanced tools like Figma, Adobe Creative Cloud, or incorporated emerging technologies such as 3D rendering or AI, explaining the tools and their impact on the project.

Process Documentation:

Design Workflow Explanation: Be prepared to articulate your end-to-end design process, from initial concept and brief interpretation through to final asset delivery and iteration.
Tool Integration Strategy: Describe how you integrate modern design tools, design systems, and AI-driven utilities into your daily workflow to enhance efficiency and output quality.
Collaboration & Iteration: Explain how you collaborate with cross-functional teams (developers, marketers) and incorporate feedback to iterate on designs, ensuring project success and client satisfaction.

📝 Enhancement Note: This section is adapted from general design portfolio expectations to focus on the process and systems an operations professional would be expected to demonstrate. The emphasis is on how designs are conceptualized, executed, and integrated, which mirrors operations' focus on process and system implementation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 3-5+ years of experience in Brazil, and considering the remote, full-time nature of the role, the estimated annual salary range is R$ 70,000 - R$ 120,000 (Brazilian Real). This estimate accounts for the cost of living in Brazil and the specialized skills required.

Benefits:

Paid Time Off (PTO): 2 weeks of paid time off annually to promote work-life balance and employee well-being.
Paid U.S. Holidays: Observance of U.S. holidays, providing additional paid days off.
Performance-Based Bonuses: Competitive compensation structure that includes potential performance-based bonuses, rewarding exceptional contributions and results.
Professional Development: Opportunities for continuous learning, skill enhancement, and career growth within the agency.
Remote Work Flexibility: The ability to work from home, offering flexibility and autonomy in managing your work environment.

Working Hours: Full-time employment, with an expectation of approximately 40 hours per week. While the role is remote, there's a requirement to align with Pacific/Mountain Standard Time working hours, suggesting a need for overlap with team members in those time zones for effective collaboration.

📝 Enhancement Note: Salary range is estimated based on typical Senior Graphic Designer roles in Brazil and adjusted for remote work and experience level. The working hours detail is crucial for remote roles, highlighting the need for time zone alignment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative & Media / Art & Design, with a strong focus on eCommerce and digital brand experiences. Petra Brands, operating as Reely, is a fast-growing Canadian design agency.

Company Size: The specific size isn't detailed, but the description implies a growing agency with an international team, suggesting a dynamic and potentially agile environment.

Founded: The founding date isn't specified, but the agency is described as "fast-growing," indicating a relatively modern and evolving operational structure.

Team Structure:

International & Collaborative: Composed of a diverse, international team of "makers" driven by curiosity, humility, and the joy of building experiences.
Cross-Functional Teams: Operates with close partnerships between designers, developers, copywriters, and marketers, fostering a highly collaborative environment.
Creative & Growth-Oriented: Emphasizes creativity as a core identity, with a mission to articulate concepts visually and build experiences that serve people. A focus on growth and innovation is evident.

Methodology:

Concept-Driven Design: The core mission is to create by visually articulating concepts in the purest way possible, without compromising the idea's power.
User-Centric Approach: Focus on building experiences that serve people, with a specific emphasis on user-centric websites and digital interactions.
Innovation & Emerging Tech: Proactive incorporation of new technologies like 3D rendering, AI, and motion graphics to enhance output and quality.

Company Website: petrabrands.com (as inferred from domain_derived)

📝 Enhancement Note: This section interprets the company description to infer cultural aspects relevant to a creative agency. The focus on "makers," "curiosity," and "building experiences" suggests a culture that values hands-on work, innovation, and collaborative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position. It requires significant autonomy, advanced technical skills, and the ability to mentor or guide junior designers, though direct management may not be the primary focus.

Reporting Structure: While not explicitly stated, a Senior Graphic Designer typically reports to a Creative Director, Design Lead, or Head of Design. They would collaborate closely with project managers, account managers, and other creative/technical team members.

Operations Impact: In this context, the "operations" impact is through enabling successful Go-To-Market (GTM) strategies by creating compelling visual assets and user experiences that drive conversions, build brand equity, and support marketing and sales objectives. High-quality design directly influences brand perception, customer acquisition, and revenue generation for eCommerce clients.

Growth Opportunities:

Skill Specialization: Opportunities to deepen expertise in specific areas like UI/UX for eCommerce, 3D rendering, motion graphics, or brand system development.
Leadership Potential: Potential to grow into a Lead Designer or Creative Director role, managing projects, mentoring junior staff, and contributing to strategic creative direction.
Client Relationship Management: For senior roles, there's often an opportunity to take on more client-facing responsibilities, presenting work and contributing to client strategy discussions.
Industry Exposure: Working with diverse global brands provides broad exposure to different industries and design challenges, fostering continuous learning.

📝 Enhancement Note: This section reinterprets "operations" to fit the context of a design role within a business setting. The focus is on how design contributes to business objectives and how a designer can grow within such an environment.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who can work effectively from their home office.

Office Location(s): The role is specifically targeted for individuals located in Brazil. While remote, candidates must be based in Brazil.

Workspace Context:

Home Office Setup: Candidates are expected to have a suitable home office environment that allows for focused work and effective collaboration.
Digital Collaboration Tools: The team utilizes digital tools for communication, project management, and design collaboration, requiring comfort with a virtual work setting.
International Team Interaction: Opportunities to interact and collaborate with a diverse, international team, offering exposure to different perspectives and working styles.

Work Schedule: Full-time (approx. 40 hours/week) with a requirement to align with Pacific/Mountain Standard Time working hours. This implies a need for consistent availability during specific overlap hours for team meetings and collaborative sessions.

📝 Enhancement Note: This section translates the remote work aspect into practical implications for the candidate's daily work environment and schedule, emphasizing the importance of time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio link to assess qualifications and creative fit. Ensure your portfolio is easily accessible and showcases relevant work.
Portfolio Presentation & Skills Assessment: A session where you'll present key projects from your portfolio, discussing your design process, problem-solving approach, and technical skills. Expect questions about your experience with Figma, Adobe Creative Cloud, and potentially UI/UX principles.
Technical/Creative Challenge: You may be given a small design challenge to assess your practical skills, problem-solving abilities, and how you approach a brief under time constraints.
Behavioral & Cultural Fit Interview: Discussions about your work style, collaboration experience, how you handle feedback, and your alignment with the agency's creative and collaborative culture.
Final Interview: Potentially with a senior leader to discuss your career aspirations and the overall fit with the company's long-term vision.

Portfolio Review Tips:

Curate for Relevance: Select projects that best demonstrate the skills and experience required for this specific role (eCommerce, brand identity, UI/UX).
Tell a Story: For each project, clearly outline the brief, your role, your process, the challenges you faced, your solutions, and the outcomes. Use visuals effectively.
Highlight Technical Proficiency: Showcase your mastery of Figma and Adobe Creative Cloud. If you have experience with 3D rendering or motion graphics, ensure those examples are prominent.
Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased conversion rates, improved user engagement).
Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Include a link to a live website or a well-structured PDF.

Challenge Preparation:

Understand the Brief: Carefully read and interpret any design challenge brief. Ask clarifying questions if needed.
Focus on Process: Even for a small challenge, demonstrate your thought process. Sketching, wireframing, or outlining your approach can be as important as the final output.
Time Management: Allocate your time wisely, ensuring you complete the core requirements of the challenge.
Presentation Readiness: Be prepared to present your solution, explaining your design choices and how they address the brief.

📝 Enhancement Note: This section provides actionable advice for candidates applying to a creative role, focusing on portfolio presentation and interview preparation, which are critical for showcasing design skills and process.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expect to use it extensively for web and digital asset creation.
Adobe Creative Cloud:
- Photoshop: For advanced image editing, retouching, and digital asset manipulation.
- Illustrator: For vector graphics, logo design, icons, and complex illustrations.
- InDesign: For print collateral, layout design, and creating style guides.

Emerging Technologies & Advanced Tools:

3D Rendering Software: Proficiency in tools like Blender or Cinema 4D is a bonus, indicating an ability to create advanced visual assets.
Motion Graphics Software: Experience with After Effects for animation, micro-interactions, and dynamic visual content.
AI-Assisted Design Utilities: Familiarity with AI tools that can aid in concept generation, asset creation, or workflow optimization.

Collaboration & Project Management:

Communication Platforms: Likely utilize tools such as Slack, Microsoft Teams, or similar for day-to-day team communication.
Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for task management and project tracking.
eCommerce Platforms: Familiarity with Shopify and Webflow is advantageous for designing within these specific environments.

📝 Enhancement Note: This section details the specific software and technologies critical for a graphic designer, highlighting both core tools and bonus skills that indicate advanced capabilities.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A core value is the pursuit of creating visually compelling concepts and embracing new technologies and approaches to design.
Excellence & Quality: A commitment to high-impact visual content and meticulous attention to detail in all design outputs, from digital assets to print collateral.
Collaboration & Humility: The team is described as "makers" driven by curiosity and humility, suggesting a culture where teamwork, shared learning, and mutual respect are highly valued.
Purpose-Driven Design: The mission to "build experiences that serve people" indicates a focus on creating designs that are not only aesthetically pleasing but also functional and beneficial to the end-user.
Continuous Learning: The emphasis on emerging tech and professional development suggests a culture that encourages ongoing skill enhancement and adaptation to industry trends.

Collaboration Style:

Cross-Functional Integration: Close partnerships with developers, copywriters, and marketers to ensure seamless execution of creative visions.
Feedback-Oriented: A supportive environment where feedback is likely exchanged constructively to refine designs and achieve optimal results.
Agile & Responsive: Given the "fast-growing" nature and focus on diverse brands, the team likely operates with agility to meet client demands and evolving project needs.

📝 Enhancement Note: This section interprets the company's mission and description to infer key values and collaboration styles, framing them within a professional context relevant to team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative Vision with Client Needs: Effectively translating client objectives and brand guidelines into innovative yet commercially viable designs.
Adapting to Fast-Paced Project Cycles: Managing multiple projects simultaneously for diverse clients in a dynamic agency environment, requiring strong time management and prioritization skills.
Integrating Emerging Technologies: Staying abreast of and effectively incorporating new tools and techniques like 3D rendering and AI into existing workflows without compromising quality or efficiency.
Remote Collaboration Dynamics: Maintaining strong communication and collaboration with an international, remote team, ensuring alignment and clear understanding across different time zones and cultures.

Learning & Development Opportunities:

Advanced Skill Workshops: Potential for specialized training in areas like advanced UI/UX, 3D modeling, motion graphics, or specific eCommerce platform design.
Industry Trend Immersion: Opportunities to learn about and experiment with the latest design software, AI tools, and digital marketing trends.
Mentorship and Guidance: Access to senior designers and creative leads for guidance, feedback, and professional development support.
Portfolio Expansion: The diverse range of clients and projects offers continuous opportunities to build a robust and varied portfolio.

📝 Enhancement Note: This section identifies potential challenges and growth areas specific to a Senior Graphic Designer role in a remote, agency setting, offering insights into how candidates can prepare and leverage these aspects for career advancement.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a high-converting eCommerce landing page. What key elements do you focus on?" (Preparation: Be ready to discuss user-centric design, calls-to-action, A/B testing considerations, and visual hierarchy).
"How do you approach creating a cohesive brand identity system for a new client? Walk us through an example from your portfolio." (Preparation: Detail your steps from research and mood boards to logo design, color palettes, typography, and style guide creation. Emphasize consistency and brand messaging).
"Tell us about a time you had to incorporate a new technology or tool (like AI or 3D rendering) into your design workflow. What was the challenge, and what was the outcome?" (Preparation: Prepare a STAR method response focusing on initiative, problem-solving, and the impact of new technology on efficiency or quality).
"How do you manage feedback from clients or internal stakeholders, especially when it conflicts with your initial design vision?" (Preparation: Discuss active listening, understanding feedback rationale, proposing alternative solutions, and finding collaborative compromises). Company & Culture Questions:
"What interests you about Reely/Petra Brands and our mission to create visually articulating concepts?" (Preparation: Research the company's website, mission statement, and any recent projects. Connect your passion for design with their core values).
"How do you envision contributing to our collaborative, international remote team environment?" (Preparation: Highlight your communication skills, experience with remote collaboration tools, and ability to work effectively with diverse team members).
"What are your thoughts on the role of AI in graphic design, and how do you see it impacting the industry?" (Preparation: Demonstrate an informed perspective, showing you're aware of and open to AI's potential while emphasizing the continued importance of human creativity and strategic thinking). Portfolio Presentation Strategy:
Select Your Best: Choose 2-3 projects that best represent your skills in UI/UX, brand identity, and digital asset creation for eCommerce.
Focus on Process: For each project, clearly articulate the problem, your approach, the tools you used, and the solution. Visuals are key, but the narrative of your process is equally important.
Highlight Technical Skills: Point out specific examples of your proficiency in Figma and Adobe Creative Cloud, and any use of advanced tools like 3D rendering or motion graphics.
Quantify Results: If possible, show how your designs achieved client goals (e.g., increased engagement, conversions).
Be Concise and Engaging: Practice your presentation to ensure it's within the allotted time and captures the interviewer's interest.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice tailored to a Senior Graphic Designer role, including potential questions and strategies for presenting work effectively.

📌 Application Steps

To apply for this Senior Graphic Designer position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Ensure your online portfolio or PDF is up-to-date, showcases your strongest relevant work (especially eCommerce, UI/UX, and branding), and clearly highlights your proficiency with Figma and the Adobe Creative Suite.
Tailor Your Resume: Align your resume with the job description, emphasizing your 3-5+ years of experience, agency background (if applicable), and key skills like UI/UX design, brand identity, and proficiency in required software.
Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, focusing on your process, problem-solving, and the impact of your design decisions. Be ready to discuss your experience with remote collaboration and emerging technologies.
Research Petra Brands/Reely: Understand their mission, client base, and any publicly available work to demonstrate your genuine interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description has been tailored to provide comprehensive insights for a Senior Graphic Designer role, incorporating industry standards and best practices. While it uses a structured format similar to operations roles, the core content remains focused on graphic design. Please verify all details directly with Petra Brands.

Senior Graphic Designer