Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Simple Life App

Location: Remote (Poland, Armenia, Cyprus, Georgia, Portugal, Romania, Spain, Serbia, Ukraine)

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-08-28

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive innovation in the health and wellness sector by designing user-centric experiences for an AI-powered health coaching app.

• Integrate cutting-edge AI technologies and gamification mechanics to enhance user engagement and promote sustainable behavior change.

• Leverage data analytics and user research to inform design decisions and champion an iterative, hypothesis-driven product development process.

• Collaborate effectively with cross-functional teams to translate scientific approaches and user insights into compelling product features.

• Shape the future of digital health by contributing to a product designed to positively impact the lives of over a billion people globally.

📝 Enhancement Note: The role of Senior Product Designer at Simple Life App is positioned at the intersection of technology, health, and human behavior. The emphasis on AI integration, gamification, and behavior change methodologies indicates a need for a designer who can not only create aesthetically pleasing interfaces but also deeply understand and influence user psychology and motivation. The company's mission and scale suggest a high-impact role with significant responsibility.

📈 Primary Responsibilities

• Lead the design of user journeys within the Simple Life app, focusing on enhancing the customer experience through AI-driven coaching and gamification.

• Develop and iterate on UI/UX designs for mobile platforms, ensuring seamless integration of complex AI features and engaging gamified elements.

• Conduct comprehensive UX research, including user interviews, surveys, and usability testing, to gather insights that inform design strategy and product roadmap.

• Analyze product performance data and user analytics to identify areas for improvement and validate design hypotheses through rapid experimentation.

• Collaborate closely with product managers, engineers, data scientists, and AI specialists to translate business objectives and technical capabilities into intuitive and effective user interfaces.

• Champion a data-driven design approach, presenting original hypotheses and design solutions with confidence and articulating their potential impact on user engagement and business goals.

• Stay abreast of industry trends in health & fitness apps, AI, gamification, and behavioral psychology to propose innovative design solutions that maintain Simple Life's market leadership.

• Contribute to the development of a unique behavior change methodology by designing features that foster long-term user adherence and sustainable healthy habits.

📝 Enhancement Note: The core responsibilities highlight a strategic design role. The emphasis on "efficient, unconventional solutions" and pushing boundaries suggests that the company values proactive problem-solving and innovation. The requirement to "go beyond the surface" and "think critically" implies a need for a designer who can deeply analyze user needs and market dynamics, not just execute visual designs.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in product design, with a significant focus on B2C mobile applications.

• Proven track record of designing and launching successful, world-class B2C products.

• Experience within the Health & Fitness app sector is highly desirable. Required Skills:

• Expertise in modern mobile product design principles and best practices.

• Strong proficiency in UI/UX design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Demonstrated experience with AI integration in user interfaces and user experiences.

• Solid understanding and practical application of gamification mechanics and user psychology.

• Proficiency in leveraging UX research methodologies (qualitative and quantitative) to inform design decisions.

• Strong analytical skills with experience using data analytics tools to measure design impact and drive iterative improvements.

• Ability to generate, defend, and present original design hypotheses and solutions with confidence.

• Excellent communication and collaboration skills, with experience working effectively in cross-functional teams.

• A data-driven mindset with a passion for rapid experimentation and iterative improvement. Preferred Skills:

• Experience with behavior change methodologies and their application in digital products.

• Familiarity with AI-driven coaching platforms or similar technologies.

• Knowledge of user habit formation and motivation drivers.

• Experience with A/B testing and other experimental design techniques.

• Understanding of accessibility standards and inclusive design principles.

📝 Enhancement Note: The "5+ years of experience working on world-class B2C product" is a key indicator of the seniority and expected impact of this role. The emphasis on AI integration and gamification suggests that candidates with specialized experience in these areas will be highly competitive. The preference for Health & Fitness app experience indicates a need for domain-specific understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 significant B2C product design projects, demonstrating end-to-end design ownership from concept to launch.

• Projects should highlight your ability to integrate complex technologies like AI and gamification into user-friendly and engaging experiences.

• Case studies must clearly articulate the user problem, your design process, the solutions you implemented, and the measurable impact achieved (e.g., increased engagement, conversion rates, user retention).

• Include examples of how you utilized UX research, data analytics, and rapid experimentation to inform and validate your design decisions.

• Showcase your proficiency in modern mobile UI/UX design, with a focus on intuitive navigation, compelling visual design, and a seamless user journey. Process Documentation:

• Demonstrate your structured approach to problem-solving, including how you define user needs, generate hypotheses, and conduct iterative design cycles.

• Provide evidence of your ability to collaborate effectively with cross-functional teams (product managers, engineers, data scientists) throughout the design process.

• Illustrate your methods for translating user psychology principles and gamification mechanics into tangible product features that drive desired user behaviors.

• Include examples of how you measure the success of your designs and use that data to drive further optimization and improvements.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It must not only showcase visual design skills but also a deep understanding of product strategy, user psychology, and the ability to drive measurable outcomes through design. The emphasis on AI and gamification requires specific examples of how these elements were successfully incorporated.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in remote European roles, the estimated annual salary range is €65,000 - €95,000. This estimate considers the company's global reach, the specialized skills required (AI, gamification), and the full-remote nature of the position. Actual compensation will be determined by experience, skills, and location. Benefits:

• Competitive salary and stock options.

• Comprehensive health insurance coverage.

• Generous paid time off and holidays.

• Professional development budget for conferences, courses, and learning resources.

• Fully remote work environment with flexibility.

• Opportunities for career advancement and leadership within a rapidly growing company.

• Access to cutting-edge AI and health technology tools.

• Wellness programs and initiatives to support employee well-being. Working Hours:

• Standard full-time work hours are expected, typically around 40 hours per week.

• Flexibility in scheduling is provided to accommodate different time zones and personal needs, fostering a results-oriented work environment.

📝 Enhancement Note: Given the fully remote nature and the company's global presence, a salary range was estimated based on European market rates for senior-level design roles with specialized skill sets. The exact figure would depend on the candidate's specific location within the approved remote regions and their demonstrated experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Fitness Technology, AI, Mobile Applications. Simple Life App is a leader in the AI-first approach to weight loss and healthy lifestyle coaching, operating in a highly competitive and rapidly evolving market.

Company Size: While not explicitly stated, the mention of "millions of downloads," "over 17 million downloads," and a "dedicated global team" suggests a mid-to-large-sized organization that has achieved significant scale and market traction.

Founded: The company has a history sufficient to have achieved millions of downloads and significant user reviews, indicating a well-established presence in the market.

Team Structure:

• The Product Design team likely consists of designers specializing in various areas, including UX research, UI design, and potentially interaction design.

• This Senior Product Designer will report into a Head of Product Design or a Director of Product, working within a larger Product organization.

• Close collaboration is expected with Product Management, Engineering, Data Science, AI Research, and Marketing teams. Methodology:

• Data-Driven Decision Making: Emphasis on using analytics, A/B testing, and user research to validate design choices and drive product improvements.

• Agile & Iterative Development: A focus on rapid experimentation, continuous feedback loops, and iterative design cycles to quickly adapt to user needs and market changes.

• AI Integration: A core philosophy of embedding AI as a fundamental component of the user experience, not just an add-on feature.

• Behavioral Science Focus: Grounding product design in principles of user psychology, habit formation, and behavior change to achieve sustainable user outcomes.

Company Website: https://simple.life

📝 Enhancement Note: The company's positioning as an "AI-powered health coaching app" and its mission to impact over a billion lives suggests a culture that values innovation, impact, and a scientific approach to user well-being. The emphasis on AI and gamification points to a forward-thinking and technology-centric environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant responsibility and influence within the product development lifecycle. It requires a candidate who can operate autonomously, mentor junior designers, and contribute to strategic product decisions.

Reporting Structure: The Senior Product Designer will likely report to a Product Design Lead, Manager, or Director. They will work closely with Product Managers and Engineering Leads, forming part of a cross-functional product team.

Operations Impact: The role has a direct and substantial impact on the company's core offering – the user experience of the health coaching app. Success in this role directly contributes to user engagement, retention, health outcomes, and ultimately, the company's mission and revenue growth.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives for key product areas, and potentially move into a Lead or Managerial role.

• Specialization: Deepen expertise in AI-driven design, gamification strategies, and behavioral science applications within the health tech domain.

• Strategic Contribution: Influence product strategy and roadmap through design insights and innovative solutions.

• Cross-functional Exposure: Gain experience working with advanced AI technologies and a global team, broadening professional capabilities.

• Impact at Scale: Contribute to a product that aims to positively impact over a billion lives, offering a unique and rewarding career experience.

📝 Enhancement Note: The "Senior" title implies that candidates are expected to not only execute but also to strategize, mentor, and lead. The growth opportunities are geared towards deepening expertise in specialized areas and advancing into leadership positions within a high-impact, mission-driven organization.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed global team, requiring strong asynchronous communication skills and self-discipline.

Office Location(s): The role is remote and open to candidates in Poland, Armenia, Cyprus, Georgia, Portugal, Romania, Spain, and Serbia. This wide geographic spread necessitates a robust remote work infrastructure and a culture that supports distributed collaboration.

Workspace Context:

• Collaborative Digital Environment: Expect to use a variety of digital collaboration tools (e.g., Slack, Miro, Notion, Figma) for communication, brainstorming, and design reviews.

• Technology Focus: Access to modern design software and potentially internal tools for AI model interaction or data visualization.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs to ensure alignment and foster a sense of team connection despite the remote setup.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote and global nature allows for flexibility in daily scheduling to accommodate different time zones and personal needs, with a strong emphasis on output and results.

📝 Enhancement Note: A fully remote environment requires a proactive approach to communication and collaboration. Candidates should be comfortable working independently and leveraging digital tools to stay connected and productive. The approved locations suggest a focus on regions with strong tech talent pools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company mission.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, focusing on your process, problem-solving skills, and impact. This may be followed by a design challenge, either take-home or live, to assess your practical design abilities, particularly concerning AI integration and gamification.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially Data Scientists to evaluate collaboration skills, technical understanding, and ability to work within a multidisciplinary team.

• Hiring Manager Interview: A final discussion with the hiring manager to assess leadership potential, strategic thinking, and overall fit for the Senior Product Designer role.

Portfolio Review Tips:

• Storytelling: Structure your case studies as narratives that clearly outline the problem, your approach, your specific contributions, the challenges faced, and the quantifiable results.

• Process Emphasis: Detail your thought process, research methodologies, and iterative design steps. Show how you arrived at your solutions, not just what the solutions are.

• Highlight AI & Gamification: Explicitly showcase projects where you've integrated AI features or gamification mechanics. Explain the design considerations and the impact of these elements.

• Quantify Impact: Use metrics whenever possible to demonstrate the effectiveness of your designs (e.g., increased conversion rates, engagement, retention, user satisfaction scores).

• Tailor to the Role: Emphasize projects that align with B2C mobile apps, health/fitness, AI, and behavioral change.

Challenge Preparation:

• Understand the Core: Familiarize yourself with Simple Life's mission, AI-powered approach, and gamification strategies.

• Behavioral Design: Be prepared to discuss how you design for behavior change, motivation, and long-term habit formation.

• AI & Gamification: Anticipate questions about how you would approach designing with AI or incorporating specific gamification elements for a health app.

• Data-Driven Approach: Be ready to discuss how you use data to inform and validate design decisions.

📝 Enhancement Note: The interview process is likely rigorous, given the seniority of the role and the specialized skills required. Candidates should be prepared to deeply articulate their design process, demonstrate strategic thinking, and showcase their ability to drive impact through design, particularly in the areas of AI and gamification.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), Protopie, InVision.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Miro, Jira, Confluence.

• User Research & Analytics: UserTesting.com, Maze, Hotjar, Amplitude, Google Analytics, Mixpanel.

Analytics & Reporting:

• Product Analytics Platforms: Amplitude, Mixpanel, Google Analytics, Tableau, Power BI (for understanding user behavior, feature usage, and conversion funnels).

• A/B Testing Tools: Optimizely, VWO, or in-house experimentation platforms.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM data (e.g., Salesforce, HubSpot) might inform user segmentation or how marketing automation workflows interact with the product experience can be beneficial.

• Integration Tools: Awareness of how front-end designs integrate with back-end systems and APIs is important.

📝 Enhancement Note: Proficiency in modern design tools like Figma is expected. Experience with product analytics platforms (Amplitude, Mixpanel) is crucial for a data-driven designer. Familiarity with experimentation tools will be a strong asset.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs, prioritizing their health and well-being.

• Innovation & Boldness: Encouraging the exploration of new ideas, pushing technological boundaries (especially with AI), and challenging conventional approaches.

• Data-Driven Impact: Valuing decisions grounded in data and measurable outcomes, with a focus on demonstrating real-world impact on user lives.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and teams work cohesively towards common goals.

• Passion for Health & Wellness: A genuine enthusiasm for improving people's health and quality of life, driving a sense of purpose in the work.

• Efficiency & Agility: Embracing lean methodologies, rapid iteration, and efficient processes to deliver value quickly.

Collaboration Style:

• Cross-functional Synergy: Expect a highly collaborative environment where designers work hand-in-hand with product managers, engineers, and data scientists from ideation through to deployment.

• Open Feedback Culture: A willingness to give and receive constructive criticism to continuously improve designs and processes.

• Shared Ownership: A collective responsibility for product success, with all team members contributing to achieving the company's ambitious goals.

• Asynchronous Communication: Proficiency in communicating effectively through written channels to accommodate a distributed team structure.

📝 Enhancement Note: The company's values likely mirror its mission: innovation in health tech, data-driven results, and a user-first approach. The emphasis on AI and behavior change suggests a culture that embraces scientific rigor and creative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Behavior Change: The inherent difficulty in motivating users towards long-term healthy habits and preventing attrition.

• Integrating Complex AI: Translating sophisticated AI capabilities into intuitive, user-friendly experiences that build trust and provide tangible value.

• Balancing Innovation with Usability: Ensuring that cutting-edge features (AI, gamification) do not compromise the core usability or accessibility of the app.

• Global Scalability & Localization: Designing for a diverse user base across different cultures, languages, and technological capabilities.

• Rapid Iteration in a Competitive Market: Keeping pace with evolving user expectations and competitor innovations in the crowded health tech space.

Learning & Development Opportunities:

• Mastering AI in Design: Gaining hands-on experience with AI-driven product development and learning to leverage AI as a design tool.

• Advanced Gamification Strategies: Deepening knowledge of motivational psychology and advanced gamification techniques for sustained engagement.

• Behavioral Science Application: Applying principles of behavioral economics and psychology to product design for maximum impact.

• Leadership & Mentorship: Developing skills in leading design projects and mentoring junior team members.

• Industry Exposure: Staying at the forefront of health tech innovation through company initiatives and potentially industry events.

📝 Enhancement Note: The challenges are directly tied to the unique aspects of the role: the focus on behavior change, AI integration, and the scale of the company's mission. Growth opportunities are aligned with developing expertise in these specific, high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed for behavior change. What were the key principles you applied, and what was the outcome?"

• "How would you approach designing a feature that leverages AI to personalize health coaching for users with different motivations and goals?"

• "Walk us through a project where you used data analytics and A/B testing to significantly improve a product's performance. What was your hypothesis, and how did you validate it?"

• "Imagine we want to introduce a new gamification element to increase daily user engagement. How would you go about designing and testing this feature?"

• "How do you balance innovative design with user accessibility and ease of use, especially when incorporating complex technologies like AI?" Company & Culture Questions:

• "What excites you about Simple Life's mission and our approach to health coaching?"

• "How do you see your skills in AI integration and gamification contributing to our product's success?"

• "Describe your ideal collaborative environment. How do you work with engineers, product managers, and data scientists?"

• "How do you stay updated on trends in product design, AI, and the health & fitness industry?"

• "What are your thoughts on designing for a global audience with diverse needs and backgrounds?" Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business or user problem, your role and responsibilities, your design process, the specific solutions you implemented, and the quantifiable results.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to illustrate your design thinking and solutions.

• Highlight AI/Gamification: If possible, showcase specific examples of how you've incorporated AI or gamification, explaining the rationale and user benefits.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs, and the rationale behind your choices.

• Practice Your Narrative: Ensure you can articulate your projects concisely and compellingly within the allotted time.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a deep understanding of user psychology, AI's role in product design, gamification strategies, and a data-driven approach to iterative improvement. Candidates should be ready to present their portfolio as evidence of these capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on jobs.simple.life.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing your experience with B2C mobile design, AI integration, gamification, and data-driven decision-making. Tailor your case studies to highlight achievements relevant to health & wellness if applicable.

• Resume Optimization: Update your resume to clearly articulate your 5-10 years of experience, focusing on quantifiable achievements and specific skills in UX research, UI design, AI, and gamification. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and impact using the STAR method. Prepare to discuss specific examples of how you've driven user engagement and behavior change through design.

• Company Research: Thoroughly review Simple Life's app, website, and mission. Understand their AI-powered approach and user base to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.