Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: goodr

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Product Design / Innovation

Date Posted: 2026-09-21

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the conceptualization and execution of innovative sunglass designs, encompassing frame silhouettes, hardware, lens treatments, and premium packaging.

• Drive design direction by translating seasonal color, material, and finish (CMF) stories and fashion trend narratives into compelling visual designs.

• Foster a collaborative and creative environment, mentoring junior designers and ensuring the high-fidelity translation of creative vision onto final product files and 2D Tech Packs.

• Champion goodr's core values of Fun & Authenticity throughout the design process and product lifecycle, contributing to the brand's unique market position.

• Contribute to the company's commitment to sustainability by integrating eco-conscious design principles and materials where applicable.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities heavily lean into product design with a strong emphasis on CMF (Color, Material, Finish), graphic design, and packaging. This role is less about digital product design and more about physical product aesthetics and development for eyewear. The emphasis on "innovation" and "design direction" suggests a strategic component beyond execution.

📈 Primary Responsibilities

• Spearhead the generation of high-level design concepts through advanced sketching, pattern creation, and custom artwork for frame components, lens treatments, and packaging.

• Translate seasonal CMF narratives and fashion/accessory trend insights into cohesive and compelling surface designs for eyewear frames and associated packaging.

• Develop detailed graphic mockups, explore diverse colorways, and create intricate artwork layouts for sunglasses and soft goods packaging.

• Ensure precise and high-fidelity translation of the creative vision onto final product print files and comprehensive 2D Tech Packs for manufacturing.

• Provide mentorship and guidance to junior designers, focusing on CMF exploration, surface artwork generation, and effective packaging design execution.

• Proactively manage project timelines, adhering to agreed-upon schedules and communicating any potential delays or roadblocks early and consistently.

• Collaborate closely with Product Development, Product Strategy, and other Design team members to foster a continuous flow of fresh and innovative ideas.

• Execute other assigned duties within the Innovation and Design team to support overall product development goals.

• Report directly to the Director of Innovation and Design, contributing to team strategy and execution.

📝 Enhancement Note: The responsibilities highlight a strong focus on tangible product design elements like CMF, sketching, and packaging, distinguishing it from digital product design. The emphasis on "accountability" and "communication" regarding timelines is a key performance indicator for this senior role.

🎓 Skills & Qualifications

Education: While a degree is not strictly required, a background in a related field such as Graphic Design, Industrial Design, Fashion Design, or a related discipline is beneficial. Bonus points for unconventional or highly creative educational backgrounds (e.g., Basset Hound Science, Dinosaur Law) reflecting the company's fun culture.

Experience:

• Minimum of 5 years of progressive experience in product design.

• Strong background in Product Development for consumer packaged goods (CPG), with a proven ability to transform concepts and visions into tangible realities.

• Experience within the eyewear industry is highly preferred and considered a significant advantage. Required Skills:

• Exceptional Sketching Skills: A fundamental requirement for visualizing and communicating design concepts rapidly.

• Strong Conceptualization Skills: Ability to generate original and innovative design ideas.

• Proficiency in Adobe Creative Suite: Including Photoshop, Illustrator, and potentially InDesign for graphic and CMF design.

• CMF Exploration & Application: Deep understanding and practical application of Color, Material, and Finish principles in product design.

• Typography, Color Theory, and Composition: Solid grasp of fundamental design principles critical for aesthetic appeal and brand consistency.

• Graphic Design Capabilities: Ability to create compelling graphics for frames, packaging, and marketing collateral.

• Packaging Design Expertise: Experience in designing functional and aesthetically pleasing packaging solutions.

• Strong Communicator: Ability to articulate design rationale clearly and effectively.

• Collaboration Skills: Proven ability to work constructively with cross-functional teams.

• Problem-Solving Acumen: Proactive and independent approach to identifying and resolving design challenges.

• Proficiency on Mac Operating System: Standard operating environment for creative roles.

• Proficiency in Google Workspace: For collaboration and documentation.

Preferred Skills:

• Familiarity with digital marketing platforms for asset creation.

• Knowledge of print and digital design best practices.

• Experience with 2D Tech Pack creation for manufacturing.

• Understanding of sustainability in design and materials.

📝 Enhancement Note: The "May or may not have a degree" and humorous bonus points indicate a strong emphasis on practical skills and cultural fit over formal education. The explicit "MUST" for sketching skills and the "5+ years of experience" clearly define the seniority and core technical requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing a strong foundation in product design, particularly for consumer goods.

• Demonstrations of CMF exploration, including mood boards, material swatches, and final application on product concepts.

• Examples of advanced sketching techniques for ideation and concept visualization.

• High-fidelity graphic mockups and artwork layouts for products and packaging.

• Case studies detailing the product development process from concept to final output, highlighting problem-solving and execution.

• Packaging design projects that illustrate creativity, functionality, and brand alignment.

• Projects demonstrating an understanding of typography, color theory, and composition. Process Documentation:

• Visual representation of design workflows, from initial ideation and sketching to concept refinement and final Tech Pack creation.

• Documentation of CMF research and selection processes, including rationale for choices.

• Examples of how seasonal trend narratives were translated into design concepts.

• Evidence of collaboration with cross-functional teams (e.g., Product Development, Marketing) during the design process.

• Documentation of how feedback was incorporated into design iterations.

📝 Enhancement Note: The emphasis on "sketching," "CMF," and "packaging" in the responsibilities and skills directly informs the portfolio requirements. The "Final assignment and presentation" in the application process further underscores the need for a portfolio that can be effectively presented and discussed. The unique requirement of "A drawing of an octopus fighting a pirate" is a specific, fun element to include in application materials.

💵 Compensation & Benefits

Salary Range: $105,000 - $120,000 per year. The final offer will be determined based on the candidate's experience and qualifications.

Benefits:

• Medical, Dental, and Vision insurance coverage.

• 401(k) retirement plan with company matching contributions.

• Financial Wellness Counseling services.

• Paid vacation time, with encouragement to utilize it.

• Professional Development opportunities through an all-company learning program.

• Complimentary goodr sunglasses.

Working Hours: Standard full-time hours, likely 40 hours per week, with a hybrid work arrangement requiring attendance in the Inglewood office on Tuesdays and Thursdays, and potentially a third day.

📝 Enhancement Note: The salary range is explicitly provided. The benefits list is detailed, and the inclusion of "Professional Development" aligns with the company's stated value of continuous learning. The hybrid work arrangement is a key detail for work-life balance considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Active Eyewear Retail; Consumer Packaged Goods (CPG). goodr operates within a dynamic and fun-focused consumer market, known for its unique branding and product positioning.

Company Size: Mid-sized, indicating a balance between established processes and agility. This size often allows for significant individual impact and direct interaction with leadership.

Founded: The company was founded with a mission to create fun, functional, and affordable active eyewear. Its rapid growth suggests a strong product-market fit and effective brand strategy.

Team Structure:

• The Senior Product Designer will be part of the Innovation and Design team.

• This team likely comprises designers, product developers, and potentially trend analysts focused on bringing new eyewear collections to market.

• The role reports directly to the Director of Innovation and Design, suggesting a clear reporting line and opportunities for senior-level mentorship.

• Collaboration is expected with Product Development, Product Strategy, and other Design teams, highlighting a cross-functional approach. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on CMF, trends, and translating vision into reality implies a data-informed approach to design choices, even within a fun-oriented company.

• Agile Development: The mention of timelines, communication, and iterative feedback suggests an agile or iterative product development methodology.

• Creative Exploration: The company's values of "Fun & Authenticity" and emphasis on "innovation" point to a culture that encourages creative risk-taking and unique ideas.

• Sustainability Focus: A core tenet of the company, integrated into product releases and business practices.

Company Website: https://goodr.com/

📝 Enhancement Note: The company's emphasis on "Fun & Authenticity" and "Autonomy" shapes the work environment. The sustainability initiative (1% for the Planet, Carbon Neutral) is a significant differentiator and likely influences design decisions. The hybrid model is a concrete aspect of their operational structure.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Product Design discipline. It signifies a high degree of autonomy, responsibility for design direction, and the capacity to mentor junior team members. The role is expected to contribute significantly to product innovation and brand aesthetic.

Reporting Structure: The Senior Product Designer reports directly to the Director of Innovation and Design. This structure provides a clear path for guidance, feedback, and career development within the design function.

Operations Impact: This role directly impacts product success by shaping the visual identity, functionality, and market appeal of goodr's eyewear collections. Through innovative design and effective product development, the role contributes to brand differentiation, customer engagement, and ultimately, revenue growth. The success of new collections hinges on the designer's ability to translate trends and brand vision into desirable products.

Growth Opportunities:

• Leadership Development: Potential to grow into a lead design role, managing larger projects or a team of designers, especially given the mentorship aspect.

• Specialization: Deepen expertise in specific areas like CMF, packaging, or even sustainable design within the eyewear sector.

• Cross-functional Advancement: Opportunities to move into Product Strategy or broader Product Management roles by leveraging product development insights.

• Industry Recognition: Contributing to award-winning designs or innovative product lines could enhance professional reputation within the CPG and eyewear industries.

• Continuous Learning: Access to the company's "all-company learning program" provides structured opportunities for skill enhancement and personal growth.

📝 Enhancement Note: The "Senior" title, reporting to a Director, and mentorship responsibilities clearly define the career stage. The "innovation" aspect suggests potential for strategic influence beyond day-to-day design tasks. The company's focus on professional development is a key growth driver.

🌐 Work Environment

Office Type: Hybrid work model with a requirement to be present in the Inglewood office on specified days. This suggests a blend of remote flexibility and in-person collaboration.

Office Location(s): Inglewood, California. This location is specified for the hybrid requirement, indicating a physical workspace for team meetings, brainstorming sessions, and hands-on design work.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates in-office days for direct interaction, brainstorming, and team synergy. This is crucial for design roles where visual communication and feedback are paramount.

• Tools & Technology: The role requires proficiency with Mac computers and Google Workspace, and a strong command of the Adobe Creative Suite. Access to design software and potentially physical materials for CMF exploration will be available.

• Team Interaction: Tuesdays and Thursdays are designated for in-office presence, likely facilitating focused team meetings, design reviews, and collaborative problem-solving sessions with peers and the manager.

Work Schedule: Standard full-time hours are expected, with the hybrid arrangement dictating specific in-office days. This schedule allows for focused work both remotely and collaboratively in the office.

📝 Enhancement Note: The explicit mention of "Inglewood office every Tuesday and Thursday" is key to understanding the work environment. The "occasional third day" adds a layer of flexibility or project-driven need for in-office presence.

📄 Application & Portfolio Review Process

Interview Process:

• 1. Application: Submit resume, links to projects, and the unique "drawing of an octopus fighting a pirate."

• 2. Form Completion: Answer basic questions to assess initial fit and gather essential information.

• 3. HR Introductory Interview (30 min): Initial screening call with an HR team member to discuss general qualifications, cultural fit, and role expectations.

• 4. Peer & Manager Interviews (30 min): Virtual interviews with colleagues and the hiring manager to delve deeper into technical skills, design philosophy, and team dynamics.

• 5. Final Assignment & Presentation: A practical design challenge or assignment followed by a presentation to showcase skills, problem-solving abilities, and communication style. This is a critical stage for evaluating design thinking and execution.

• 6. Offer: Extended to the selected candidate.

Portfolio Review Tips:

• Showcase Core Skills: Ensure your portfolio prominently features excellent sketching, CMF exploration, graphic design, and packaging design examples.

• Highlight Product Development Journey: For relevant projects, detail your process from concept ideation through to final execution, demonstrating your ability to bring ideas to life.

• Visual Storytelling: Present your work with clear narratives that explain the problem, your approach, the design solutions, and the impact.

• Emphasize Collaboration: Include examples or descriptions of how you worked with cross-functional teams (e.g., Product Development) and incorporated feedback.

• Address the "Fun" Element: Infuse your presentation with goodr's brand personality – be authentic, engaging, and show your passion for design.

• Prepare for the Octopus Drawing: Be ready to discuss your creative interpretation and execution of this unique request, showcasing your ability to follow instructions with a creative flair.

Challenge Preparation:

• Understand goodr's Brand: Thoroughly research goodr's existing product lines, marketing, and brand ethos to align your assignment and presentation with their style.

• Anticipate CMF & Trend Integration: Be prepared to discuss how you would approach integrating current trends and CMF stories into eyewear designs.

• Focus on Process: Be ready to articulate your design process, especially concerning sketching, concept development, and translation to Tech Packs.

• Practice Presentation: Rehearse your presentation to ensure it's concise, engaging, and effectively communicates your design thinking and final output within the allotted time.

📝 Enhancement Note: The interview process is clearly outlined, with a unique "octopus drawing" requirement. The emphasis on a "final assignment and presentation" means the portfolio must be robust and presentable, not just a collection of past work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and visual asset creation. Specific programs likely include Photoshop and Illustrator.

• Mac Operating System: The primary platform for design work.

• Google Workspace: For collaboration, documentation, and communication (e.g., Google Docs, Sheets, Slides).

Analytics & Reporting: While not a primary focus for this design role, understanding how design impacts sales and customer engagement may involve familiarity with basic analytics dashboards or reporting tools used by marketing or product teams.

CRM & Automation: Not directly relevant to the core design responsibilities, but awareness of how design assets are used in marketing campaigns might involve some understanding of CRM or marketing automation platforms from a user perspective.

Specialized Tools:

• Sketching Tools: Hand sketching is a MUST. This implies traditional methods and potentially digital sketching tools if they complement the workflow.

• 2D Tech Pack Software: While not explicitly named, proficiency in creating or interpreting 2D Tech Packs for manufacturing is implied by the responsibility to ensure "high-fidelity translation of creative vision onto final product print files and 2D Tech Packs."

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite," "Mac," and "Google Workspace" are the core technology requirements. The emphasis on "sketching" and "2D Tech Packs" points to specific functional tool needs within the design workflow.

👥 Team Culture & Values

Operations Values:

• FUN: Embracing creativity, taking pride in excellent work, finding joy in achievements, and celebrating wins (and losses). This translates to a positive, energetic, and engaging work environment where creativity is encouraged.

• AUTHENTICITY: Prioritizing genuine expression and integrity over seeking universal approval. This means encouraging honest feedback, unique perspectives, and a true reflection of the brand's identity in designs.

• AUTONOMY: Empowering team members with control over their work, fostering accountability, and promoting self-direction. This supports independent problem-solving and ownership of design projects.

• SUSTAINABILITY: A deep commitment to environmental responsibility, influencing design choices and company practices. This value is integrated into the brand's mission and product development.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Product Development, Product Strategy, and other Design teams, emphasizing teamwork and shared goals.

• Feedback-Driven: The company values personal growth and thrives on constant feedback, suggesting an open and iterative communication style.

• Proactive Communication: Team members are expected to communicate early and often, especially regarding timelines and potential issues, fostering transparency and efficiency.

• Empowerment: The practice of autonomy means team members are encouraged to take initiative and solve problems independently, while still being part of a supportive team structure.

📝 Enhancement Note: The company's explicit core values of "Fun & Authenticity" are central to its culture and should be reflected in the applicant's approach and portfolio. The emphasis on "autonomy" and "constant feedback" paints a picture of a mature, growth-oriented team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Fun and Function: Integrating goodr's playful brand identity with the technical requirements of product design and manufacturing.

• Trend Translation: Accurately interpreting and applying fashion and accessory trends to eyewear designs in a unique and authentic way.

• Cross-functional Alignment: Effectively communicating design vision and rationale to non-design teams (e.g., Product Development, Sales) to ensure buy-in and seamless execution.

• Mentorship at Scale: Guiding junior designers while managing senior-level responsibilities and project deadlines.

• Maintaining Innovation: Continuously generating fresh concepts in a competitive market while adhering to brand guidelines and sustainability goals.

Learning & Development Opportunities:

• Advanced CMF & Trend Forecasting: Opportunities to deepen knowledge in emerging materials, finishes, and color trends relevant to eyewear and fashion accessories.

• Product Development Process Mastery: Gaining in-depth experience in the end-to-end product development cycle for CPG, particularly within the eyewear niche.

• Design Leadership Skills: Developing mentorship capabilities and potentially leading design initiatives or small project teams.

• Sustainability in Design: Exploring and integrating more sustainable materials and manufacturing processes into product lines.

• Company Learning Program: Access to structured learning modules and workshops covering a broad range of professional development topics.

📝 Enhancement Note: The challenges are framed around the unique aspects of the company and the product category, requiring adaptability and creative problem-solving. The growth opportunities are directly linked to the role's responsibilities and the company's stated commitment to professional development.

💡 Interview Preparation

Strategy Questions:

• Design Philosophy & Brand Alignment: "How would you approach translating goodr's 'Fun & Authenticity' values into a new sunglass collection?" "Describe a time you had to balance a creative vision with manufacturing constraints." "How do you stay ahead of design trends in the eyewear or fashion accessory industry?"

• Process & Collaboration: "Walk us through your process for developing a new product concept from sketch to Tech Pack." "How do you handle constructive criticism or feedback on your designs?" "Describe your experience mentoring junior designers. What's your approach?"

• Problem-Solving: "Imagine a scenario where a material you selected for a new frame is proving difficult to source reliably. How would you address this?" "How would you approach designing packaging that is both eye-catching and sustainable?"

Company & Culture Questions:

• "What excites you most about goodr's brand and mission?" "How do you embody 'Fun' and 'Authenticity' in your professional life?" "Describe your experience with hybrid work environments and how you ensure productivity and collaboration."

• "What are your thoughts on sustainability in product design, and how have you incorporated it into your work?"

• "How do you approach taking direction from a manager and contributing to a larger team vision?" Portfolio Presentation Strategy:

• Storytelling is Key: For each project, clearly articulate the problem, your creative solution, the design process, and the outcome.

• Highlight Core Skills: Ensure your presentation prominently features your sketching, CMF, graphic, and packaging design work.

• Demonstrate Process: Show your ideation stages, including sketches, mood boards, and material explorations.

• Explain CMF Choices: Be ready to discuss why you chose specific colors, materials, and finishes, linking them to trends, brand, and functionality.

• Address the Octopus: Be prepared to present your "octopus fighting a pirate" drawing with enthusiasm, explaining your creative choices and how you interpreted the prompt.

• Conciseness: Practice your presentation to ensure it fits within any allotted time, focusing on the most impactful projects and insights.

📝 Enhancement Note: The interview questions are designed to assess not just technical skills but also cultural fit, problem-solving abilities, and understanding of the brand's unique ethos. The portfolio presentation strategy emphasizes the need for clear communication and showcasing relevant skills.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.

• Craft a compelling resume that highlights your 5+ years of product design experience, emphasizing CMF, sketching, graphic design, and packaging development. Quantify achievements where possible, demonstrating your impact on product success.

• Curate a strong portfolio that visually showcases your best work in sketching, CMF exploration, graphic design, and packaging. Include case studies that detail your design process from concept to execution, and ensure it reflects goodr's brand aesthetic and values.

• Prepare your unique "drawing of an octopus fighting a pirate" and be ready to present it with creativity and personality.

• Research goodr thoroughly: Understand their brand, products, values (Fun, Authenticity, Sustainability, Autonomy), and target audience to tailor your application and interview responses.

• Practice your presentation: Be ready to articulate your design process, rationale, and key project highlights clearly and concisely during the final assignment presentation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.