Graphic Designer and Social Media Coordinator (Strategic Design)

📍 Job Overview

Job Title: Graphic Designer and Social Media Coordinator (Strategic Design)

Company: Booth and Partners Pte Ltd

Location: Makati City, Metro Manila, Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-06

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is a hybrid position focused on strategic visual content creation and active social media channel management, with a strong emphasis on leveraging AI and automation for enhanced efficiency and workflow optimization.

• The Graphic Designer and Social Media Coordinator will be responsible for developing and executing visually compelling campaigns that align with brand identity and marketing objectives across various digital platforms.

• A key aspect of this role involves exploring and integrating innovative AI tools and custom-built solutions to streamline social media management, content generation, and reporting processes.

• This position requires a blend of creative design skills, social media expertise, and a proactive approach to adopting new technologies to drive marketing effectiveness and operational excellence.

📝 Enhancement Note: The original job description mentions "Insentra" as the company, but the provided company data is for "Booth and Partners Pte Ltd". This enhancement assumes the role is with Booth and Partners Pte Ltd, aligning with the provided company data and URL. The role is categorized as Marketing Operations/Creative Operations due to the blend of design execution and process/tool optimization within a marketing context.

📈 Primary Responsibilities

• Design and produce high-quality visual assets, including graphics, animations, and multimedia content, for social media, marketing campaigns, websites, and promotional materials, ensuring strict adherence to brand guidelines.

• Manage and execute the end-to-end social media content calendar for platforms such as LinkedIn, Facebook, X, and Instagram, including planning, scheduling, publishing, and real-time engagement monitoring.

• Leverage Artificial Intelligence (AI) tools for creative ideation, content generation (e.g., captions, headlines), audience segmentation, and to identify opportunities for automated workflow enhancements within the social media management process.

• Edit and produce engaging video content using industry-standard software such as Veed, Adobe Premiere Pro, or Final Cut Pro to enhance campaign impact and audience engagement.

• Monitor social media channel performance, analyze engagement metrics, and provide actionable insights for content optimization and strategy refinement, reporting on key performance indicators (KPIs) to stakeholders.

• Actively research and propose the integration of new AI technologies and custom-built tools to improve efficiency, automate repetitive tasks, and enhance the overall social media management and content creation workflow.

• Collaborate closely with marketing stakeholders to understand campaign objectives, translate creative briefs into compelling visual and social media content, and ensure seamless integration of design and social media efforts.

• Maintain brand consistency by ensuring all visual and written communications across social media channels reflect the established brand voice, aesthetic, and messaging.

📝 Enhancement Note: The responsibilities have been expanded to detail the strategic and operational aspects of the role, including AI integration, workflow optimization, and performance analysis, which are crucial for a modern marketing operations function.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in graphic design and social media management, with a demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Required Skills:

• Design Software Proficiency: Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for creating a wide range of visual assets.

• Social Media Platform Management: Professional experience managing and growing presence on LinkedIn, Facebook, X (formerly Twitter), and Instagram, understanding platform-specific best practices.

• AI & Automation Interest: Demonstrable hands-on experience or a strong, proactive interest in utilizing AI tools for design, content generation, and workflow automation in a marketing context.

• Video Editing Skills: Competency in video editing software such as Veed, Adobe Premiere Pro, or Final Cut Pro for producing dynamic multimedia content.

• Content Calendar Development: Ability to create, manage, and execute comprehensive social media content calendars aligned with marketing strategies and campaigns.

• Brand Management: Strong understanding of brand identity principles and the ability to maintain visual and verbal consistency across all communications.

• Analytical Skills: Ability to track, analyze, and report on social media performance metrics to drive data-informed decisions.

• Communication & Collaboration: Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

Preferred Skills:

• Experience with social media management and analytics platforms such as Agorapulse, Hootsuite, Sprout Social, or similar comprehensive solutions.

• Familiarity with AI-powered content creation and optimization tools beyond basic design applications.

• Basic understanding of SEO principles as they relate to social media content and digital marketing.

• Experience with animation software or motion graphics for creating dynamic visual content.

📝 Enhancement Note: The skills section has been structured to differentiate between essential technical proficiencies and desirable complementary skills, with a specific emphasis on AI and automation tools as indicated in the original description.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of high-quality graphic design work, including social media graphics, campaign assets, and branding elements.

• Case studies or examples demonstrating successful social media campaign management, highlighting strategy, execution, and measurable results.

• Evidence of content creation for multiple social media platforms, illustrating an understanding of platform-specific best practices and audience engagement strategies.

• Examples of video editing projects or multimedia content creation, showcasing proficiency in relevant software and creative storytelling.

Process Documentation:

• Ability to document social media workflows, content creation processes, and brand guidelines to ensure consistency and scalability.

• Experience in creating and maintaining content calendars and production schedules for marketing initiatives.

• Documented processes for monitoring social media performance, analyzing data, and generating actionable reports for stakeholders.

• Examples of how you have identified and implemented process improvements or automation solutions to enhance operational efficiency in previous roles.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only showcases design and social media skills but also demonstrates a strategic understanding of process, efficiency, and the application of modern tools like AI.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation and sick leave.

• Opportunities for professional development and training in design, social media, and emerging technologies.

• Access to modern design and collaboration tools.

• Potential for performance-based bonuses or incentives.

• Exposure to innovative AI technologies and their application in marketing.

Working Hours:

• Standard full-time working hours, typically 40 hours per week, with potential for some flexibility depending on campaign needs and team coordination. Specific daily schedules will be discussed during the interview process.

📝 Enhancement Note: The salary range is based on the provided input. Benefits are inferred based on typical offerings for full-time roles in the Philippines and the nature of a tech-forward company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Booth and Partners Pte Ltd operates within the staffing and recruitment industry, focusing on connecting businesses with top talent. This context means the marketing efforts, including design and social media, are crucial for employer branding, talent attraction, and showcasing client success.

Company Size: The company is likely of medium to large size, indicated by the structured job posting and the need for specialized roles like this. A medium-to-large organization typically offers more defined career paths and structured processes.

Founded: Booth and Partners was founded in 2010, indicating a company with over a decade of experience in the market, suggesting established processes, a stable operational framework, and a history of growth.

Team Structure:

• The Graphic Designer and Social Media Coordinator will likely be part of the Marketing department, reporting to a Marketing Manager or Head of Marketing.

• This role will collaborate closely with content creators, digital marketers, and potentially recruitment specialists to ensure cohesive messaging and brand representation.

Methodology:

• The marketing team likely employs a data-driven approach, using analytics to inform content strategy and campaign performance.

• Workflow optimization, particularly through the adoption of new technologies like AI, is a stated focus, suggesting a culture that values efficiency and innovation.

• Emphasis on maintaining a strong brand identity and consistent voice across all communication channels.

Company Website: https://www.boothandpartners.com/

📝 Enhancement Note: Company context has been derived from the provided company name, industry (recruitment/staffing), and founding date. This informs the likely marketing objectives and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level position, requiring 2-5 years of experience. It's a crucial contributor role that bridges creative execution with strategic social media management and operational efficiency.

Reporting Structure: The role typically reports to a Marketing Manager or a Director of Marketing. This provides exposure to broader marketing strategies and cross-functional team leadership.

Operations Impact: The Graphic Designer and Social Media Coordinator directly impacts the company's brand perception, market visibility, and talent attraction efforts. Effective visual content and social media engagement are critical for attracting both clients and potential employees in the competitive recruitment industry. Their work in streamlining processes through AI also contributes to overall operational efficiency within the marketing department.

Growth Opportunities:

• Specialization: Deepen expertise in advanced graphic design techniques, motion graphics, or specific social media platform strategy and analytics.

• Leadership Track: Progress to a Senior Graphic Designer or Social Media Manager role, potentially leading a small team or overseeing larger campaigns and strategy development.

• Operations Focus: Transition into a Marketing Operations role, leveraging design and social media insights to improve marketing technology stacks, process automation, and campaign performance management.

• AI & Innovation: Become a subject matter expert in applying AI and automation tools within marketing, driving innovation and efficiency across the department.

• Cross-functional Exposure: Gain experience in employer branding, talent acquisition marketing, and corporate communications through collaboration with different departments.

📝 Enhancement Note: Career growth paths are inferred based on the mid-level nature of the role and the emphasis on modern tools and strategic responsibilities.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a structured workplace with opportunities for in-person collaboration and team interaction.

Office Location(s): The job is located in Makati City, Metro Manila, Philippines, a prime business district known for its accessibility and vibrant commercial environment. This location offers convenience for employees and access to a wide talent pool.

Workspace Context:

• The workspace is likely designed to foster creativity and collaboration, with access to necessary design hardware and software.

• Opportunities for direct interaction with colleagues in marketing and potentially other departments, facilitating efficient communication and project alignment.

• Proximity to other businesses and amenities in Makati City, offering a dynamic urban work experience.

Work Schedule:

• Standard full-time office hours (typically 9 AM to 6 PM, Monday to Friday) are expected, aligning with typical business operations in the Philippines.

• While the core hours are fixed, there may be occasional requirements for flexibility to manage social media engagement during off-peak hours or to meet critical project deadlines.

📝 Enhancement Note: Inferences about the work environment are based on the "On-site" designation and the company's location in a major business district.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability against the required skills and experience.

• Technical Assessment/Portfolio Review: A deeper dive into your design skills, social media management experience, and understanding of AI tools. This may involve a portfolio presentation or a practical design exercise.

• Behavioral & Situational Interviews: Questions will assess your problem-solving abilities, collaboration style, ability to manage multiple projects, and understanding of brand consistency and social media trends.

• AI & Innovation Discussion: Expect questions related to your experience with AI tools in design and marketing, and your vision for leveraging technology to improve efficiency.

• Final Interview: Typically with a hiring manager or department head to discuss culture fit, career aspirations, and final alignment with the role and company.

Portfolio Review Tips:

• Curate Strategically: Select your strongest work that directly aligns with the job requirements – graphic design for marketing, social media campaigns, and any AI-integrated projects.

• Showcase Process: For key projects, briefly explain your design process, the challenges you faced, how you used specific tools (especially AI), and the results achieved. Quantify impact where possible.

• Platform Relevance: Highlight examples of content created specifically for LinkedIn, Facebook, X, and Instagram, demonstrating an understanding of each platform's nuances.

• Brand Consistency: Include examples that show your ability to adapt to different brand guidelines or maintain a consistent brand voice.

• Clarity & Conciseness: Ensure your portfolio is easy to navigate and that descriptions are clear and to the point.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design task, which might involve creating a social media graphic, a small banner ad, or adapting existing assets to a new brief. Focus on speed, creativity, and adherence to brand guidelines.

• Social Media Strategy/Content: You might be asked to propose a mini social media content calendar for a specific campaign or to analyze a given social media post's effectiveness.

• AI Application: Be ready to discuss how you would use AI tools to solve a specific design or social media challenge relevant to Booth and Partners' industry.

📝 Enhancement Note: This section provides a structured approach to interview preparation, emphasizing the unique aspects of this role, such as AI integration and portfolio presentation.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva.

• Video Editing: Veed, Adobe Premiere Pro, Final Cut Pro.

• Social Media Management Platforms: Agorapulse, Hootsuite, or similar tools for scheduling, monitoring, and reporting.

• AI & Automation Tools: Various AI platforms for content generation (e.g., Jasper, Copy.ai for captions), design assistance (e.g., Midjourney, Dall-E for concept generation), and workflow automation.

Analytics & Reporting:

• Native social media analytics dashboards (LinkedIn Analytics, Facebook Insights, etc.).

• Analytics features within social media management platforms (e.g., Agorapulse, Hootsuite).

CRM & Automation:

• While not a primary focus, familiarity with how marketing efforts integrate with CRM systems (e.g., Salesforce, HubSpot) for lead tracking and campaign attribution would be beneficial.

• Understanding of marketing automation principles for campaign execution.

📝 Enhancement Note: Tools are listed based directly on the job description and common industry practices for such roles, with an emphasis on AI tools as a key differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing content and explore new design techniques, alongside a proactive approach to adopting and integrating AI and automation technologies.

• Efficiency & Optimization: A commitment to streamlining workflows, improving processes, and leveraging tools to maximize productivity in design and social media management.

• Data-Driven Decision Making: Utilizing analytics and performance metrics to inform design choices and social media strategies, ensuring marketing efforts are effective and impactful.

• Collaboration & Communication: A strong ability to work effectively with team members and stakeholders, share ideas, provide constructive feedback, and contribute to a positive team dynamic.

• Brand Stewardship: Dedication to maintaining a consistent and compelling brand identity across all visual and digital touchpoints.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing managers, content creators, and potentially recruitment specialists to ensure design and social media efforts are aligned with broader business objectives.

• Feedback Loop: An open approach to receiving and providing constructive feedback on creative work and strategic plans to foster continuous improvement.

• Knowledge Sharing: A willingness to share insights on design trends, social media strategies, and AI tool applications with the wider team.

📝 Enhancement Note: Cultural values are inferred from the job responsibilities, emphasizing creativity, efficiency, and the integration of new technologies, which are common in progressive marketing teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Demands: Juggling multiple design projects and social media campaigns simultaneously while maintaining high quality and meeting tight deadlines.

• Rapidly Evolving Landscape: Staying abreast of constant changes in social media algorithms, design trends, and the fast-paced development of AI tools.

• Measuring ROI: Effectively demonstrating the tangible return on investment for design and social media efforts, particularly in a recruitment context where lead generation and employer branding are key.

• AI Integration Nuances: Successfully identifying and implementing AI tools that genuinely enhance rather than complicate workflows, and ensuring ethical and effective use of AI-generated content.

Learning & Development Opportunities:

• Advanced Design & Multimedia Training: Access to courses or workshops on cutting-edge design software, animation, or video production techniques.

• AI & Marketing Technology Certifications: Opportunities to gain expertise and certifications in AI applications for marketing, automation platforms, or advanced social media analytics.

• Industry Conferences & Webinars: Participation in events focused on design, digital marketing, and marketing technology to stay updated on industry best practices and emerging trends.

• Mentorship & Skill Development: Guidance from senior marketing professionals and opportunities to develop strategic thinking, project management, and leadership skills.

📝 Enhancement Note: Challenges and growth opportunities are framed around the core responsibilities and the evolving nature of the digital marketing and operations landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign to attract top tech talent for Booth and Partners, considering our brand identity and target audience?" (Focus on process, tools, and strategic thinking).

• "Describe a time you used AI tools to improve a design or social media workflow. What was the outcome?" (Demonstrate practical application of AI and problem-solving).

Company & Culture Questions:

• "What do you know about Booth and Partners and the recruitment industry? How do you see your role contributing to our success?" (Show research and understanding of the business context).

• "How do you stay updated on the latest design trends and social media best practices, including advancements in AI?" (Assess continuous learning and proactivity).

Portfolio Presentation Strategy:

• Highlight Impact: For each piece in your portfolio, clearly articulate the problem it solved, your role, the tools used (especially AI), and the results achieved (e.g., increased engagement, improved brand perception, efficiency gains).

• Tailor to Booth and Partners: Select examples that are most relevant to the recruitment industry or showcase your ability to adapt to a professional services brand.

• Demonstrate Process: Be ready to walk through your creative process for a few key projects, explaining your rationale behind design choices and strategic decisions.

• Showcase AI Integration: If you have specific examples of AI use, highlight them clearly to demonstrate your forward-thinking approach.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful and relevant pieces.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's strategic thinking, technical skills, cultural fit, and specific experience with AI, aligning with the job description's emphasis.

📌 Application Steps

To apply for this Graphic Designer and Social Media Coordinator position:

• Submit your application through the provided link on Booth and Partners' careers portal.

• Optimize Your Resume: Tailor your resume to highlight keywords such as "Graphic Design," "Social Media Management," "Adobe Creative Suite," "Canva," "AI Integration," "Content Creation," "Brand Identity," and specific social media platforms (LinkedIn, Facebook, X, Instagram). Quantify achievements whenever possible (e.g., "Increased social media engagement by X%," "Designed Y assets for Z campaigns").

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases your best relevant work, and includes examples of social media content, graphic design assets, and any projects involving AI tools or process improvements. Consider creating a dedicated section for AI-driven projects.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining your process, the challenges you overcame, the tools you used (especially AI), and the measurable results for each project. Be ready to discuss how your skills align with Booth and Partners' needs.

• Research Booth and Partners: Familiarize yourself with the company's services, target audience, current marketing efforts, and company culture. Understand their brand voice and visual identity to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.