Social Marketing Designer

📍 Job Overview

Job Title: Social Marketing Designer

Company: Birdman

Location: Guadalajara, Jalisco, Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 28, 2026

Experience Level: Mid-Level (3-5 Years)

Remote Status: On-site

🚀 Role Summary

• Drive creative production for organic and paid social media channels across the US and Mexico, focusing on high-impact, scroll-stopping visuals and short-form video content.

• Translate brand strategy and content objectives into engaging social-first assets, including carousels, covers, thumbnails, motion graphics, and ad creative.

• Develop and maintain scalable design systems, templates, and frameworks to ensure brand consistency and accelerate high-velocity content production.

• Collaborate closely with Social, Content, and Performance Marketing teams to deliver creative that aligns with both brand identity and key performance indicators (KPIs).

• Continuously innovate visual approaches based on platform trends, audience behavior, and business requirements within the dynamic plant-based nutrition and wellness industry.

📝 Enhancement Note: While the title is "Social Marketing Designer," the responsibilities heavily lean into Creative Operations and Marketing Operations by emphasizing the creation of scalable systems, templates, and high-velocity production workflows. This role requires a blend of creative design talent and operational efficiency.

📈 Primary Responsibilities

• Design and produce a high volume of social-first visual assets, including carousels, static images, covers, and thumbnails, optimized for platforms like TikTok and Instagram.

• Create and edit engaging motion graphics and short-form video content that enhances brand recognition, message clarity, and audience retention.

• Develop and implement scalable design templates, style guides, and asset libraries to ensure brand consistency and empower rapid content creation across the marketing team.

• Adapt and localize existing brand campaigns and creative assets into native social media formats suitable for both US and Mexican audiences, preserving creative intent.

• Partner with Social Media Managers, Content Strategists, and Performance Marketing Specialists to ensure creative output aligns with marketing objectives and drives measurable results in engagement, reach, and conversions.

• Proactively research and integrate emerging platform trends, user behaviors, and industry best practices into the visual design and content strategy.

• Maintain rigorous visual consistency and brand integrity across all creative deliverables, regardless of production volume or turnaround time.

• Execute video edits for social media, potentially including simple animation and text overlays, using tools like Premiere Pro or CapCut.

📝 Enhancement Note: The emphasis on "high-volume," "scalable templates," "visual systems," and "high-velocity environments" indicates a strong operational component to this design role. The expectation is not just creative output but also efficient, repeatable processes for content creation.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Communication, Marketing, or a closely related field.

Experience:

• 3–5 years of demonstrable experience in digital design, social-first content creation, or working within a creative agency environment with a marketing focus.

Required Skills:

• Advanced command of Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects/Animate.

• Advanced video editing skills using Adobe Premiere Pro, CapCut, or similar professional video editing software.

• Solid foundation and practical experience in motion graphics design and animation.

• Proficiency in working with AI design tools (e.g., Adobe Firefly, Nano Banana) to enhance creative workflows.

• Strong understanding of social-first content strategy and best practices for platforms like TikTok and Instagram.

• Ability to design and manage scalable visual systems, templates, and design kits.

• Excellent English and native Spanish fluency for content production targeting both US and Mexican markets.

Preferred Skills:

• Experience in graphic design for wellness, fitness, lifestyle, pharmaceutical, or competitive CPG categories.

• Proven success in creating organic social media content that drives strong performance metrics (engagement, reach, follower growth).

• Experience producing creative assets for both organic social media and paid advertising campaigns (statics, motion graphics, video ads).

• Track record of building comprehensive visual systems, reusable templates, and optimizing production workflows for efficiency.

• Direct experience collaborating with Social Marketing, Content Marketing, and Performance Marketing teams.

• Demonstrable impact on retention rates, visual clarity, and engagement through design interventions.

📝 Enhancement Note: The requirement for both advanced English and native Spanish highlights the dual-market focus and the need for cultural nuance in design. The emphasis on AI design tools suggests an openness to leveraging new technologies for efficiency and creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating social-first content creation, with a strong emphasis on short-form video and dynamic visual assets.

• Include examples of scalable design systems, templates, or frameworks that have been implemented to improve production efficiency and brand consistency.

• Present case studies that highlight the direct impact of your design work on key performance indicators (KPIs) such as engagement rates, retention, reach, or conversion rates for social media campaigns.

• Demonstrate proficiency in adapting brand guidelines and campaign themes into native social media formats across different platforms (e.g., TikTok, Instagram Reels, Stories).

Process Documentation:

• Clearly articulate the workflow for developing social media assets, from concept ideation and brief interpretation to final delivery and iteration.

• Detail the methodology used for building and maintaining design templates and visual systems, including version control and accessibility for team members.

• Explain the process for collaborating with cross-functional teams (Social, Content, Performance Marketing) to gather requirements, receive feedback, and ensure alignment on creative direction.

• Illustrate how you measure the effectiveness of your designs and use data-driven insights to inform future creative decisions and optimize visual strategies.

📝 Enhancement Note: The portfolio requirement is heavily geared towards demonstrating operational efficiency and impact, not just creative aesthetic. Candidates must be prepared to show how their design process leads to measurable results and scalable output.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Social Marketing Designer with 3-5 years of experience in Guadalajara, Mexico, the estimated annual salary range is MXN $360,000 - $540,000. This range accounts for the required bilingual proficiency, advanced technical skills, and the high-velocity nature of the role, aligning with competitive creative and marketing operations positions in the region.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off (PTO) for vacation, personal days, and holidays.

• Opportunities for professional development, including workshops, training programs, and access to design conferences.

• Potential for performance-based bonuses or incentives tied to campaign success.

• Employee discounts on Birdman's plant-based nutrition products.

• Contribution to a retirement savings plan or similar long-term financial benefit.

Working Hours:

• Standard full-time work week, estimated at 40 hours per week.

• Potential for some flexibility in daily start and end times, subject to team coordination and project deadlines.

• Occasional evening or weekend work may be required during peak campaign periods or for urgent content releases, with compensatory time off or overtime pay as per local labor laws.

📝 Enhancement Note: The salary range is an estimate based on regional market data for similar roles and experience levels in Guadalajara. It considers the bilingual requirement and the specialized skill set. Benefits are standard for full-time positions in established companies and are tailored to attract talent in the creative and marketing operations space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Plant-based Nutrition / Wellness / CPG (Consumer Packaged Goods). Birdman operates within a rapidly growing and competitive market, focusing on science-backed, transparent wellness products. This industry demands strong brand storytelling, community building, and a commitment to health and sustainability.

Company Size: Birdman is a fast-scaling organization, indicated by its expansion into the US and beyond. While specific numbers aren't provided, its growth trajectory suggests a dynamic, agile environment, likely transitioning from a startup phase to a more established, yet still lean, operational structure. This implies a culture that values rapid iteration, direct impact, and cross-functional collaboration.

Founded: Birdman was born in Guadalajara. The founding date is not specified but its rapid growth and expansion suggest a relatively recent founding, likely within the last 5-10 years, aligning with the surge in plant-based and wellness brands.

Team Structure:

• The Social & Content Marketing team is likely composed of specialists in social media management, content strategy, copywriting, and now, dedicated design.

• The designer will report to a Marketing Manager or Head of Content/Social, with direct collaboration lines to Performance Marketing and potentially Brand Marketing.

Methodology:

• Data Analysis & Insights: The team relies on data from social platforms and marketing analytics to inform content strategy and creative direction, emphasizing performance-driven design.

• Workflow Planning & Optimization: A key aspect is building systems and templates to streamline the content creation process, enabling high-volume output while maintaining quality and brand consistency.

• Automation & Efficiency: Leveraging AI design tools and templated workflows to maximize output and minimize manual effort, allowing the team to be agile and responsive.

Company Website: https://birdmanstunna.com/

📝 Enhancement Note: The company's focus on plant-based nutrition and its rapid growth suggest an energetic, forward-thinking culture. The operations aspect of this role is crucial for supporting this growth through efficient and effective creative production.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Social Marketing Designer. It requires 3-5 years of experience, indicating a candidate who has moved beyond entry-level tasks and can independently manage significant creative responsibilities, including system design and workflow optimization. The role demands a blend of individual contributor design execution and a strategic understanding of how design supports marketing operations and business objectives.

Reporting Structure: The designer will likely report to a Marketing Manager or a Director of Marketing/Creative. They will work closely with Social Media Managers, Content Strategists, and Performance Marketing specialists, functioning as a key creative engine within the marketing department. This structure emphasizes collaboration and integration with other marketing functions.

Operations Impact: The designer's impact is directly tied to the effectiveness of Birdman's social media presence and paid advertising campaigns. By creating engaging, on-brand, and high-performing visual content and scalable systems, they will directly influence audience engagement, brand perception, lead generation, and ultimately, revenue growth for both organic and paid initiatives in key markets. Their work in building efficient workflows also contributes to operational excellence within the marketing department.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in marketing operations by developing and refining comprehensive design systems, production workflows, and templated asset libraries that can be scaled across new campaigns or markets.

• Specialization Paths: Potentially specialize further in areas like motion graphics, advanced video editing for advertising, or UX/UI design for marketing interfaces as the company's needs evolve.

• Leadership Potential: As the company grows, there may be opportunities to lead design projects, mentor junior designers, or transition into a Creative Lead or Design Operations Manager role, overseeing a broader scope of creative production and systems.

• Industry Exposure: Gain valuable experience within the fast-growing plant-based wellness sector, a highly relevant and dynamic industry for marketing professionals.

📝 Enhancement Note: The growth potential is linked not just to creative skills but to the operational aspects of the role – building systems and improving workflows. This offers a clear path for a designer who wants to grow into a more strategic and operations-focused position.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Guadalajara, Jalisco, Mexico. This suggests a physical office environment where in-person collaboration and team synergy are valued. Birdman likely has a modern, dynamic office space designed to foster creativity and teamwork, typical of fast-growing consumer brands.

Office Location(s): Guadalajara, Jalisco, Mexico. This location is Birdman's birthplace and likely a key hub for its operations and creative teams. Details about specific office amenities or accessibility would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The on-site nature implies a workspace designed for collaboration, with opportunities for spontaneous brainstorming sessions, in-person meetings, and direct interaction with marketing colleagues.

• Operations Tools & Technology: Expect access to robust creative software (Adobe Creative Suite, video editing tools) and potentially project management or asset management systems to support high-volume production.

• Team Interaction: Regular face-to-face interaction with the Social, Content, and Performance Marketing teams will facilitate clear communication, rapid feedback loops, and a shared understanding of project goals and brand direction.

Work Schedule: The role is full-time, likely with standard business hours (e.g., 9 AM to 5 PM or 10 AM to 6 PM), but with the expectation of flexibility to meet project deadlines and respond to time-sensitive social media trends or campaign launches. This flexibility is common in fast-paced marketing environments.

📝 Enhancement Note: The on-site requirement is a key differentiator. It suggests a company culture that prioritizes direct collaboration and team cohesion, which can be beneficial for creative operations roles requiring tight-knit teamwork and rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Workable platform.

• Initial Screening: A recruiter or hiring manager will review applications to assess qualifications, experience, and portfolio relevance.

• Portfolio Review & Skills Assessment: Candidates will be asked to present their portfolio, focusing on social-first content, video editing, motion graphics, and system design. This may involve a live walkthrough or a dedicated presentation.

• Skills Challenge: A practical design exercise or case study, likely focused on creating social-first assets or a mini-system for a given brief, replicating the high-velocity environment.

• Team/Hiring Manager Interviews: Interviews with the hiring manager and key team members (e.g., Social Media Manager, Content Lead) to assess technical skills, cultural fit, problem-solving abilities, and understanding of brand strategy.

• Final Interview: Potentially a final interview with a senior leader to discuss broader company vision and strategic alignment.

Portfolio Review Tips:

• Highlight Social-First Expertise: Clearly showcase projects specifically designed for social media platforms, emphasizing engagement and platform-native creativity.

• Demonstrate System Thinking: Include examples of templates, style guides, or design kits you've created and how they've improved efficiency or consistency.

• Quantify Impact: For each relevant project, provide specific metrics (e.g., "Increased engagement by X%," "Reduced production time by Y hours") to demonstrate ROI.

• Showcase Video & Motion Skills: Include your strongest video editing and motion graphics work, demonstrating technical proficiency and creative storytelling.

• Address Bilingualism: If your portfolio includes work for both US and Mexican markets, explicitly call this out.

• Prepare for a Walkthrough: Be ready to discuss your design process, rationale, and problem-solving approach for each piece in your portfolio.

Challenge Preparation:

• Understand the Brand: Thoroughly research Birdman's current social media presence, brand voice, visual identity, and target audience in both the US and Mexico.

• Anticipate Briefs: Expect a challenge that requires creating social-first assets (static, carousel, or short video) under a tight deadline, similar to the role's daily demands.

• Focus on Efficiency & Scalability: Consider how your solution could be templated or scaled for future use, demonstrating operational thinking.

• Practice Rapid Iteration: Be prepared to make quick adjustments based on hypothetical feedback, showcasing adaptability.

• Articulate Your Process: Be ready to explain your design decisions, tool choices, and how your solution meets the brief's objectives and KPIs.

📝 Enhancement Note: The interview process strongly emphasizes practical application and operational efficiency. Candidates should prepare to not only show creative talent but also their ability to work quickly, systemically, and with measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop (image editing, graphic design), Illustrator (vector graphics, branding elements), and After Effects/Animate (motion graphics, animation).

• Video Editing Software: Advanced skills in Adobe Premiere Pro are essential. Familiarity with CapCut or similar mobile/desktop video editing tools for quick social edits is highly advantageous.

• AI Design Tools: Experience with AI-powered design tools such as Adobe Firefly, Nano Banana, or similar platforms for image generation, editing, or workflow enhancement.

Analytics & Reporting:

• While not a primary designer tool, understanding how to interpret social media analytics (e.g., from Instagram Insights, TikTok Analytics, Facebook Ads Manager) will be crucial for optimizing designs based on performance.

CRM & Automation:

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or Jira for managing design tasks, deadlines, and team collaboration.

• Digital Asset Management (DAM) Systems: Familiarity with DAM solutions for organizing, storing, and retrieving creative assets, especially if the company utilizes one for its templated systems.

• Collaboration Platforms: Proficiency in Slack, Microsoft Teams, or similar for real-time communication and team coordination.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite programs and video editing tools, alongside emerging AI design tools, highlights the technical demands of the role. The inclusion of project management and DAM systems points to the operational infrastructure supporting efficient creative workflows.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to producing visually appealing, high-quality creative assets that represent the Birdman brand effectively.

• Speed & Agility: The ability to work quickly and adapt to rapidly changing social media trends and marketing demands, essential for a high-velocity environment.

• Data-Driven Decision Making: Using performance metrics and audience insights to inform design choices and optimize creative output for maximum impact.

• Innovation & Experimentation: Willingness to explore new design techniques, platform features, and AI tools to push creative boundaries and find more effective ways to engage audiences.

• Collaboration & Transparency: Open communication and a willingness to share ideas, provide constructive feedback, and work collaboratively across teams to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: Expect to work very closely with Social Media Managers, Content Strategists, and Performance Marketers, acting as a dedicated creative partner to these functions.

• Process-Oriented Feedback: A culture that encourages providing and receiving feedback on design processes, templates, and creative output to drive continuous improvement.

• Knowledge Sharing: Encouraging team members to share insights on design trends, tool efficiencies, and successful creative strategies to elevate the entire team's capabilities.

📝 Enhancement Note: The culture values a blend of creative excellence and operational efficiency. Candidates who can demonstrate both strong design skills and a proactive approach to process improvement will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Consistently producing a large quantity of creative assets while maintaining high quality and brand consistency under tight deadlines.

• Balancing Brand & Performance: Striking the right balance between maintaining a strong, authentic brand identity and creating content that is optimized for specific performance KPIs (e.g., clicks, conversions).

• Adapting to Platform Evolution: Staying ahead of rapid changes in social media platform algorithms, features, and user trends, requiring continuous learning and adaptation of design strategies.

• Cross-Market Localization: Effectively creating content that resonates culturally and linguistically with two distinct audiences (US and Mexico) while maintaining a cohesive brand message.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to develop and refine comprehensive design systems, workflow automation, and production management skills, potentially leading to roles in Design Operations.

• Industry Expertise: Deepen knowledge of the plant-based nutrition and wellness sector, understanding consumer behavior and marketing strategies within this specific industry.

• Tool Proficiency: Gaining advanced proficiency in emerging AI design tools and sophisticated video editing/motion graphics software.

• Mentorship & Leadership: Potential to mentor junior designers or take on leadership responsibilities for creative projects as the team and company scale.

📝 Enhancement Note: The challenges presented are directly tied to the operational demands of the role. The growth opportunities are framed around developing both creative and operational expertise, offering a clear development path for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a scalable template system for Instagram Stories that can be used by multiple team members for different product launches?" (Assesses system thinking, adaptability, and understanding of scalable design.)

• "Describe a time you had to balance a client's (or internal team's) creative vision with performance marketing objectives. What was your process, and what was the outcome?" (Evaluates collaboration, problem-solving, and results-orientation.)

Company & Culture Questions:

• "What are your thoughts on Birdman's current social media presence? What opportunities do you see for visual innovation?" (Assesses research, brand understanding, and strategic creative thinking.)

• "How do you ensure visual consistency across a high volume of assets, especially when working with different team members or stakeholders?" (Probes understanding of brand governance and operational processes.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest social-first and video work. Clearly label each project with the platform, objective, your role, and key results.

• Showcase Systems: Dedicate a section or specific examples to your work on templates, design systems, or workflow optimizations. Explain the problem they solved and their impact.

• Quantify Everything Possible: Whenever you present a project, be ready to share metrics. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Narrate Your Process: For each piece, walk through your thought process: understanding the brief, research, ideation, tool selection, execution, and iteration. Emphasize how you translated strategy into visual execution.

• Highlight Bilingual Capability: If applicable, ensure your presentation demonstrates your ability to create culturally relevant content for both US and Mexican markets.

📝 Enhancement Note: Interview questions will likely probe both creative strategy and operational execution. Candidates should prepare to discuss not just what they designed, but how they designed it, why they made certain choices, and how their work contributed to business objectives and operational efficiency.

📌 Application Steps

To apply for this Social Marketing Designer position:

• Submit your application through the Workable platform, ensuring your resume and portfolio are uploaded.

• Customize Your Resume: Tailor your resume to highlight experience in social media design, video editing, motion graphics, and system/template creation. Use keywords from the job description like "social-first assets," "high-velocity environments," and "visual systems."

• Curate Your Portfolio: Select your most relevant and impactful work, prioritizing social-first content, short-form video, and any examples of scalable design systems or templates. Ensure it's easily accessible and visually appealing.

• Prepare for a Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining your design process, the impact of your work (quantified with metrics if possible), and your experience in high-volume production.

• Research Birdman Thoroughly: Understand their brand, product, current social media strategy (both US and Mexico), and their growth trajectory. Be ready to discuss your ideas for their visual future.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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