Regional Graphic Designer

📍 Job Overview

Job Title: Regional Graphic Designer

Company: Carson Plains Investments LLC

Location: Dayton, Nevada, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-29T01:32:38

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute high-impact marketing and promotional materials for a multi-property casino environment, spanning print, digital, social media, and video channels.

• Collaborate closely with marketing and creative teams to conceptualize and deliver engaging campaigns that adhere to strict brand standards and regulatory compliance.

• Manage a high volume of design projects, ensuring timely delivery and meticulous attention to detail in a fast-paced production workflow.

• Leverage advanced proficiency in Adobe Creative Suite to produce production-ready assets for diverse platforms, including large-format signage and digital displays.

📝 Enhancement Note: The role is specifically situated within the casino gaming and hospitality sector, implying a need for designs that resonate with entertainment-focused audiences and adhere to stringent gaming regulations. The emphasis on multi-property management suggests a need for design scalability and consistency across different venues.

📈 Primary Responsibilities

• Develop and design a wide array of marketing collateral, including promotional posters, direct mail pieces, digital advertisements, social media graphics, email campaign visuals, and on-property signage.

• Prepare and optimize artwork for various production outputs, such as print, large-format displays, digital screens, social media platforms, and web applications.

• Partner with the marketing department to conceptualize, design, and implement creative campaigns that drive customer engagement and brand visibility across all casino properties.

• Meticulously manage project timelines, revisions, and competing deadlines within a dynamic production environment, ensuring all deliverables meet quality and brand specifications.

• Adapt swiftly to evolving project priorities, new creative briefs, and changing production requirements while maintaining a high standard of output.

• Edit and produce engaging short-form video content tailored for social media (e.g., reels), Over-The-Top (OTT) advertising, in-house promotional screens, and various digital campaigns.

• Capture basic photographic and videographic content using mobile devices (e.g., iPhone) for promotional use and event coverage.

• Employ Adobe Premiere Pro, Motion Array templates, and motion graphics to enhance video content with dynamic text animations, transitions, fitting music, sound effects, and branded elements.

• Repurpose existing or newly created content across multiple formats and aspect ratios (e.g., reels, widescreen, portrait, digital signage) to maximize reach and impact.

📝 Enhancement Note: The responsibilities indicate a dual focus on graphic design and video editing, requiring a candidate proficient in both static and dynamic content creation. The mention of "repurposing content" highlights the need for efficient workflow and adaptability in content delivery across various platforms.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional graphic design experience, with a strong emphasis on marketing collateral and campaign development.

Required Skills:

• Advanced proficiency in Adobe Photoshop for image manipulation and graphic creation.

• Advanced proficiency in Adobe Illustrator for vector graphics and logo design.

• Advanced proficiency in Adobe InDesign for layout design and print production.

• Strong understanding of typography principles, including font selection, hierarchy, and readability.

• In-depth knowledge of layout design, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Proficiency in preparing production-ready files for various media, including print, large-format, digital signage, and web.

• Demonstrated ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a high-volume environment.

• Excellent attention to detail, ensuring accuracy and quality in all design outputs.

• Strong written communication skills for clear articulation of design concepts and feedback.

Preferred Skills:

• Experience with Adobe Premiere Pro for video editing.

• Experience with Adobe After Effects for motion graphics and visual effects.

• Experience creating video content for social media, OTT advertising, digital signage, and promotional campaigns.

• Experience filming basic promotional content and events using mobile devices (e.g., iPhone).

• Prior experience in the casino gaming, hospitality, entertainment, or promotional marketing industries.

📝 Enhancement Note: The advanced proficiency requirement for Adobe Photoshop, Illustrator, and InDesign, coupled with preferred video editing skills, suggests the company is seeking a versatile designer capable of handling a broad spectrum of creative tasks. The preference for industry-specific experience points to a desire for a candidate who can quickly grasp the unique demands of casino marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, specifically highlighting marketing and promotional materials for print, digital, and social media.

• The portfolio must demonstrate advanced proficiency in Adobe Photoshop, Illustrator, and InDesign, with clear examples of complex design solutions.

• Include examples of production-ready file preparation for various mediums, such as large-format printing or digital signage.

Video Editing & Content Creation Portfolio:

• A separate section or supplementary portfolio demonstrating video editing capabilities, ideally including examples of short-form content for social media, promotional videos, or digital ad campaigns.

• Include content that showcases the use of Adobe Premiere Pro, motion graphics, text animation, and sound design.

Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to articulate their design process during interviews, including how they manage revisions, collaborate with stakeholders, and ensure brand consistency.

• Be prepared to discuss how you approach file organization and asset management for multi-property campaigns.

📝 Enhancement Note: The explicit requirement for both graphic design and preferred video editing portfolios indicates that candidates should curate their submissions to clearly present their capabilities in both these areas. The emphasis on production-ready files and brand consistency suggests a need for candidates who understand the practicalities of design implementation.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision)

• Paid time off (vacation, sick leave, holidays)

• Retirement savings plan (e.g., 401(k))

• Opportunities for professional development and training in design and video software.

Working Hours:

• Standard full-time work week, likely around 40 hours. While the role is on-site, there may be occasional requirements for flexibility to meet project deadlines or cover events, though this is not explicitly stated as a mandatory requirement beyond typical production demands.

📝 Enhancement Note: The salary range provided ($55,000-$60,000) is considered competitive for a mid-level Graphic Designer in the Dayton, Nevada area, especially given the specialized industry and advanced software requirements. The benefits are standard for full-time positions, with potential industry-specific perks being a significant draw for candidates in hospitality or entertainment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Casino Gaming, Hospitality, Entertainment. Carson Plains Investments LLC operates multiple casino properties, indicating a fast-paced, customer-centric, and highly regulated business environment. The industry demands creativity balanced with strict adherence to legal and brand guidelines.

Company Size: The company operates multiple casino properties, suggesting a medium-to-large enterprise with a significant employee base across various departments, including marketing, operations, and guest services. This size implies established processes but also a need for dynamic adaptation in marketing efforts.

Founded: While the exact founding date for Carson Plains Investments LLC is not provided, the operational context of multiple casino properties suggests a company with established roots in the gaming and hospitality sector. This history likely translates to a culture that values experience, tradition, and robust operational frameworks.

Team Structure:

• The Graphic Designer will be part of the marketing or creative team, which likely includes marketing managers, copywriters, digital marketers, and potentially other designers or content creators.

• This role will likely report to a Marketing Director or Creative Lead, overseeing campaign execution and brand consistency.

Methodology:

• Data Analysis & Insights: Marketing campaigns will likely be informed by guest demographics, market trends, and performance metrics from previous campaigns to optimize creative output.

• Workflow Planning & Optimization: The role requires managing a high volume of projects, necessitating efficient workflow planning, prioritization, and the optimization of design and video production processes.

• Automation & Efficiency: While not explicitly detailed, the use of templates (e.g., Motion Array) and the need for rapid content repurposing suggest an emphasis on leveraging tools and techniques for efficiency.

Company Website: carsonplainscasino.net

📝 Enhancement Note: The company's focus on multiple casino properties means the Graphic Designer will need to be adept at creating campaigns that are both brand-consistent and potentially tailored to the unique appeal of each location, while always adhering to Nevada State Gaming Control regulations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring established technical skills and a proven ability to manage projects independently. It involves executing creative strategies rather than defining them, but with significant autonomy in content creation.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a similar leadership role within the marketing department. This structure allows for guidance and strategic direction while providing opportunities for creative ownership of assigned projects.

Operations Impact: The Graphic Designer's work directly impacts customer acquisition, engagement, and retention by creating compelling visual narratives for promotions, events, and brand messaging. Effective design and video content can drive foot traffic, increase participation in casino promotions, and enhance the overall guest experience, ultimately contributing to revenue generation.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in video editing, motion graphics, and potentially explore new design software or advanced techniques through company-sponsored training or by leveraging provided resources.

• Specialization: Potential to specialize in specific areas such as digital advertising creative, large-format design, or video production for entertainment campaigns within the casino industry.

• Leadership Potential: With demonstrated success and expanded responsibilities, there may be pathways to Senior Graphic Designer, Art Director, or Creative Lead positions, overseeing projects and mentoring junior designers.

📝 Enhancement Note: The "Operations Impact" section has been reframed to emphasize how the Graphic Designer's creative output directly influences business objectives and revenue generation within the casino context, aligning with the broader "operations" theme.

🌐 Work Environment

Office Type: The role is on-site, requiring the designer to work from a designated office space within one of the casino properties or a central corporate location. This environment will likely be a blend of office work and potential exposure to the active casino floor.

Office Location(s): Dayton, Nevada (6996 US 50, Dayton, NV 89403). As this is a regional role, the designer may be expected to support multiple casino properties in the surrounding area, requiring occasional travel between locations.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and a dedicated workstation with the necessary hardware and software for graphic design and video editing.

• Collaboration will be facilitated through team meetings, project management tools, and direct interaction with marketing colleagues.

• The environment may involve exposure to the lively and potentially noisy atmosphere of a casino floor if work requires presence in those areas, including tolerance for secondhand smoke, high noise levels, and bright lights.

Work Schedule: The standard work schedule is 40 hours per week, full-time. While the core hours will be set, there may be an expectation for occasional flexibility to meet critical project deadlines or cover special events, particularly during peak promotional periods.

📝 Enhancement Note: The "Work Environment" section clarifies the on-site nature and potential exposure to casino floor conditions, which is crucial for candidates to understand regarding physical work environment expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess technical skills and relevant experience. Candidates with strong portfolios that clearly demonstrate the required Adobe Suite proficiency and creative output will be prioritized.

• Technical Interview/Skills Assessment: This may involve a design challenge or a portfolio review session with the hiring manager or a senior creative team member. Be prepared to discuss your design process, problem-solving approach, and how you handle feedback and revisions.

• Behavioral/Team Fit Interview: Questions will focus on your ability to collaborate, manage deadlines, adapt to changing priorities, and understand brand and regulatory compliance within the casino industry.

• Final Interview: Potentially with a department head or senior leadership to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work that directly aligns with the job description – strong examples of marketing collateral (print, digital, social) and, if possible, video editing projects.

• Highlight Process: For each project, be ready to briefly explain the brief, your creative process, challenges faced, and the outcome or impact.

• Demonstrate Software Proficiency: Ensure your portfolio clearly reflects your advanced skills in Adobe Photoshop, Illustrator, and InDesign. If video is included, showcase Premiere Pro and After Effects capabilities.

• Address Compliance: If you have experience with regulated industries (like gaming), highlight how you ensured compliance in your designs. If not, be prepared to discuss how you would approach this.

• Video Editing Focus: For video, emphasize storytelling, pacing, use of graphics, and suitability for intended platforms (social, digital signage).

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a piece of marketing collateral (e.g., a social media ad, a flyer) based on a given brief within a time limit.

• Practice articulating your design choices and justifying them based on brand guidelines, target audience, and marketing objectives.

• For video challenges, expect to discuss how you would approach editing a provided clip or conceptualizing a short promotional video.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, skills-based nature of this role. Candidates should prepare to not only show their work but also explain their creative thinking and process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. These are the core tools for all graphic design tasks.

• Adobe Premiere Pro: Preferred experience for video editing, essential for creating dynamic content for digital and promotional channels.

• Adobe After Effects: Preferred experience for motion graphics and advanced visual effects, enhancing video content.

• Motion Array Templates: Mentioned as a tool for video editing, suggesting familiarity with leveraging pre-made assets and templates to expedite video production.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned as direct requirements for the graphic designer. However, an understanding of how marketing campaigns are deployed through CRM or marketing automation platforms might be beneficial for context.

📝 Enhancement Note: The explicit mention of advanced proficiency in Photoshop, Illustrator, and InDesign, along with preferred experience in Premiere Pro and After Effects, clearly defines the essential technical skill set for this role. Familiarity with Motion Array suggests a focus on efficient video production workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valued for generating fresh ideas and visually compelling content that stands out in a competitive market.

• Brand Consistency & Integrity: Strong emphasis on maintaining brand standards across all marketing materials and properties, ensuring a unified brand experience.

• Efficiency & Productivity: Demonstrated ability to manage a high volume of work, meet deadlines, and optimize creative processes in a fast-paced environment.

• Collaboration & Teamwork: Ability to work effectively with marketing colleagues, accept feedback constructively, and contribute positively to team projects.

• Compliance & Professionalism: Adherence to all relevant regulations (e.g., Nevada State Gaming Control) and company policies in all creative outputs.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing strategists, copywriters, and potentially property managers to ensure creative aligns with campaign objectives and brand guidelines.

• Feedback Exchange: An open culture for providing and receiving constructive criticism on designs and video edits to achieve the best possible outcome.

• Knowledge Sharing: Encouragement for team members to share insights, new techniques, and best practices in design and video production.

📝 Enhancement Note: The culture values a balance between creative expression and strict adherence to industry regulations and brand guidelines, a common theme in highly regulated sectors like casino gaming.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Rapid Turnaround: Managing a consistent flow of design requests and urgent revisions for multiple casino properties requires exceptional organizational skills and the ability to stay calm under pressure.

• Balancing Creativity with Compliance: Developing engaging and innovative designs while strictly adhering to Nevada State Gaming Control regulations and internal policies can be a complex creative constraint.

• Multi-Property Brand Consistency: Ensuring that all creative assets maintain a cohesive brand identity across diverse casino properties, each potentially having its own subtle nuances or target audiences.

• Evolving Digital Landscape: Keeping pace with rapidly changing social media trends, digital advertising formats, and video content expectations to ensure marketing materials remain relevant and effective.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Premiere Pro, After Effects, or explore emerging design and video tools through company-sponsored courses or online learning platforms.

• Industry Best Practices: Learning about effective marketing strategies and creative approaches specific to the casino and hospitality industry, potentially through industry events or workshops.

• Mentorship & Skill Development: Opportunities to learn from senior creative staff, potentially leading to mentorship relationships that foster skill growth and career progression.

📝 Enhancement Note: The challenges highlight the unique demands of the casino industry, particularly the intersection of high-volume creative production, strict regulatory compliance, and the need for consistent branding across multiple venues.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a promotional campaign for a new slot machine launch across print, digital, and social media, considering gaming regulations?" (Focus on process, compliance, and multi-channel strategy.)

• "Describe a time you had to manage multiple urgent design requests simultaneously. How did you prioritize and ensure all deadlines were met?" (Assess time management and prioritization skills.)

Company & Culture Questions:

• "What interests you about working in the casino gaming industry, specifically for Carson Plains Investments LLC?" (Gauge passion for the industry and company research.)

• "How do you handle constructive criticism or feedback on your designs from stakeholders or clients?" (Assess adaptability and collaborative spirit.)

Portfolio Presentation Strategy:

• Storytelling: For each project, clearly articulate the brief, your creative process, the tools you used, the challenges you overcame, and the results or impact of your design.

• Highlight Versatility: Showcase a range of work demonstrating proficiency across print, digital, social, and video. Emphasize your advanced Adobe Suite skills.

• Address Compliance: If you have experience in regulated industries, highlight it. If not, be prepared to discuss how you would learn and adhere to specific regulations.

• Video Focus: For video work, be ready to discuss pacing, narrative, graphics integration, and suitability for the intended platform.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating not only technical skills but also strategic thinking, understanding of regulatory environments, and effective communication, all critical for a designer in this industry.

📌 Application Steps

To apply for this Regional Graphic Designer position:

• Submit your application through the provided application link on recruiting.paylocity.com.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), any video editing experience (Premiere Pro, After Effects), and any relevant marketing collateral design, especially for print, digital, and social media.

• Resume Optimization: Ensure your resume clearly states your years of experience and emphasizes achievements related to managing multiple projects, meeting deadlines, and creating impactful marketing materials. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you handle feedback and collaboration. Prepare specific examples for behavioral questions related to managing workload and working in a team.

• Company Research: Familiarize yourself with Carson Plains Investments LLC and its casino properties. Understand their current marketing efforts and brand aesthetic to better tailor your responses and showcase your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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