Graphic & Content Designer

📍 Job Overview

Job Title: Graphic & Content Designer

Company: Publicis Groupe Holdings B.V

Location: Stockholm, Sweden

Job Type: Full-Time

Category: Creative & Design

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on creating compelling visual assets and content to enhance internal and external communications for Publicis Groupe and its agencies.

• Key responsibilities include designing pitch decks, client presentations, social media assets, and case films, emphasizing strong visual storytelling.

• The position requires a proactive approach to exploring and integrating new tools, technologies, and AI solutions to improve efficiency and creative output.

• Collaboration is central, requiring close partnership with New Business teams, Strategists, Client Leads, PR teams, and Creatives across the 'Power of One' integrated model.

📝 Enhancement Note: While the input job title is "Graphic & Content Designer," the role's emphasis on pitch decks, client presentations, and supporting new business efforts within a large communications group suggests a strong connection to Go-To-Market (GTM) enablement and sales support functions, albeit from a creative perspective. This role is crucial for visually communicating the agency's value proposition and capabilities.

📈 Primary Responsibilities

• Design and develop a wide range of visual materials, including pitch decks, client presentations, case films, and social media assets, to effectively communicate ideas and showcase agency work.

• Elevate internal and external communications through compelling visuals, creative storytelling, and impactful presentation design.

• Create and manage templates, design systems, and visual frameworks to ensure consistency and efficiency across Publicis Groupe and its various agencies.

• Collaborate closely with New Business teams, Strategists, Client Leads, PR teams, and Creatives to understand project requirements and deliver high-quality visual solutions.

• Continuously research and experiment with new creative tools, AI solutions, and emerging technologies to enhance design processes and creative output.

• Support and reinforce the visual identity and overall quality standards of Publicis Groupe and its affiliated agencies.

📝 Enhancement Note: The responsibilities heavily lean into supporting client-facing activities and internal brand consistency, which are core to GTM operations. The emphasis on "New Business teams" and "client presentations" directly links this creative role to revenue-generating efforts.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of role.

Experience: 2-5 years of relevant professional experience in graphic design, content creation, or presentation design, preferably within an agency or fast-paced in-house creative environment.

Required Skills:

• Proven experience in presentation design, visual communication, and content creation.

• Mastery of Adobe Creative Cloud suite, with a strong focus on Illustrator, Photoshop, and InDesign.

• Proficiency in presentation software such as PowerPoint and Keynote.

• Demonstrated ability to create compelling visual assets and tell stories through design.

• Strong eye for typography, layout, detail, and visual consistency.

• Excellent problem-solving skills, translating complex information into clear, engaging designs.

• Natural curiosity and a proactive approach to exploring new tools and creative methods, including AI.

• Strong collaboration and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.

• Agility and ability to manage multiple projects simultaneously in a fast-paced environment.

• Humble, pragmatic, and hands-on attitude, willing to contribute wherever needed.

• Excellent written communication skills in both Swedish and English. Preferred Skills:

• Motion/animation skills using After Effects and Premiere Pro.

• Experience with relevant AI tools such as Google Gemini, Runway, Adobe Firefly, and Claude.

• Basic motion design or video editing capabilities.

• Understanding of branding principles and consistent application of visual identities across channels.

📝 Enhancement Note: The explicit mention of "AI tools (such as Google Gemini, Runway, Adobe Firefly and Claude)" indicates a forward-thinking approach and an expectation for candidates to be adept with emerging technologies, which is a significant differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, demonstrating strong visual thinking, expertise in presentation design, and creative problem-solving capabilities.

• Showcase a variety of work, including pitch decks, client presentations, case studies, and social media assets, highlighting your design process and final outcomes.

• Include examples that illustrate your ability to translate complex briefs into clear, visually engaging designs.

• Highlight projects where you've applied branding guidelines or developed visual systems. Process Documentation:

• The portfolio should implicitly demonstrate your design process, from initial concept development and ideation to final execution and delivery.

• Showcase how you approach project briefs, collaborate with stakeholders, and iterate on designs based on feedback.

• Examples of template creation or design system development can illustrate your approach to creating scalable and consistent visual frameworks.

📝 Enhancement Note: For a creative role supporting GTM functions, the portfolio is the primary tool for assessing capabilities. It needs to clearly articulate the candidate's design process, problem-solving approach, and ability to deliver impactful visuals that support business objectives.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a mid-level Graphic & Content Designer with 2-5 years of experience in Stockholm, Sweden, the estimated salary range is approximately SEK 350,000 - 500,000 per year. This translates to roughly $33,000 - $47,000 USD annually, depending on the exchange rate.

Benefits:

• Career Opportunities: Access to local and global opportunities within the Publicis Groupe network ('Power of One').

• Personal and Professional Learning: Access to a global AI learning platform with over 30,000 classes and international networking opportunities.

• Flexible Ways of Working: A flexible work policy that balances office presence with remote work, prioritizing work-life balance and output.

• Work Your World Program: Opportunity to work from any Publicis office globally for six weeks per year.

• Mental Health Support: Initiatives focused on employee well-being and maintaining a healthy work environment.

• Generous Benefit Package: Comprehensive benefits package offered by the company. Working Hours:

The role is full-time, implying approximately 40 hours per week, with a flexible approach to how and where the work is done.

📝 Enhancement Note: The salary estimate is based on average salaries for similar roles in Stockholm, considering the company's industry and the provided job description. For precise figures, candidates should consult local salary guides or inquire during the interview process. The benefits package highlights a strong focus on employee development, flexibility, and global mobility, which are attractive to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising, Marketing, Communications, and Technology. Publicis Groupe is a global leader in these sectors, known for its integrated approach ('Power of One') that fuses media, creative, data, and technology expertise.

Company Size: Large Enterprise (Publicis Groupe is one of the world's largest communications groups, with tens of thousands of employees globally).

Founded: Publicis Groupe was founded in 1926. This long history signifies stability, deep industry knowledge, and a strong legacy in the advertising and communications space.

Team Structure:

• The role is part of a creative team that collaborates across multiple departments, including New Business, Strategy, Client Leads, and PR.

• It operates within the 'Power of One' framework, emphasizing integrated teams working together to serve clients.

• The structure likely involves direct collaboration with senior creatives, strategists, and business development professionals. Methodology:

• Data-Driven Creativity: While creative-focused, the role is expected to leverage data and insights to inform design decisions and measure impact, aligning with modern GTM strategies.

• Agile & Collaborative: The work environment emphasizes agility, rapid iteration, and close collaboration across disciplines to deliver integrated solutions.

• Innovation-Focused: Continuous exploration of new tools, technologies, and creative approaches, including AI, is a key operational methodology.

Company Website: https://careers.publicisgroupe.com

📝 Enhancement Note: Publicis Groupe's 'Power of One' model is a critical aspect of its operational structure, aiming to break down silos and foster collaboration. Understanding this model is key for any candidate applying. The company's recognition as a Great Place to Work® and its focus on diversity and mental health are significant cultural indicators.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic & Content Designer. It requires a solid foundation in design principles and software, coupled with the ability to work independently on projects and contribute creatively to strategic initiatives. It's a hands-on role focused on execution and visual problem-solving.

Reporting Structure: The designer will likely report to a Creative Director, Head of Design, or a similar creative leadership role within the Stockholm office or a specific agency division. They will collaborate extensively with various teams, including New Business, Strategy, Client Leads, and PR, indicating a matrixed reporting or strong cross-functional alignment.

Operations Impact: The designer's work directly impacts the GTM strategy by enhancing the visual appeal and clarity of pitches, presentations, and marketing materials. Strong visual storytelling can significantly influence client perception, win new business, and strengthen the agency's brand identity. By creating efficient design systems and templates, they also improve operational efficiency for client-facing teams.

Growth Opportunities:

• Specialization: Deepen expertise in presentation design, motion graphics, or AI-driven creative tools.

• Leadership: Progress to a Senior Designer or Art Director role, potentially leading projects or mentoring junior designers.

• Cross-Functional Mobility: Transition into related roles within Publicis Groupe, leveraging design skills in areas like UX/UI, brand management, or even GTM strategy support.

• Global Exposure: Utilize the 'Work Your World' program and the global AI learning platform to expand skills and network internationally.

📝 Enhancement Note: The role is crucial for supporting the sales and new business pipeline, making it integral to GTM operations. Growth opportunities highlight a path for specialization and potential leadership within a large, global organization.

🌐 Work Environment

Office Type: The company has offices in Vasastan, Stockholm, described as "fantastic." Publicis Groupe promotes a flexible work policy, indicating a hybrid model.

Office Location(s): Odengatan 76 and Upplandsgatan, Vasastan, Stockholm, Sweden.

Workspace Context:

• Collaborative Hub: The office likely serves as a hub for collaboration, client meetings, and team brainstorming, fostering an energetic and creative atmosphere.

• Technology-Rich: Expect access to industry-standard design software, hardware, and potentially advanced creative technologies, including AI tools.

• Cross-Functional Interaction: Frequent interaction with strategists, account managers, PR specialists, and new business teams, encouraging a dynamic and integrated work environment.

Work Schedule:

Full-time employment with a flexible work policy. This suggests a balance between in-office collaboration and remote work, allowing for focused design time and personal flexibility. The exact schedule might be determined in coordination with team needs and project deadlines.

📝 Enhancement Note: The "flexible work policy" and emphasis on output over location suggest a modern work environment that values autonomy and work-life balance, which is increasingly important for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, design skills, and alignment with company values.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discuss their design process, and explain the rationale behind key projects. This is crucial for evaluating visual thinking, problem-solving, and communication skills.

• Skills Assessment: Potential for a practical design exercise or a case study related to presentation design or content creation to evaluate hands-on abilities and creative approach under timed conditions.

• Team/Stakeholder Interviews: Interviews with potential team members and key stakeholders (e.g., New Business leads, Strategists) to assess collaboration style, cultural fit, and understanding of GTM objectives.

• Final Interview: Discussion with hiring manager or senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in presentation design, visual storytelling, and content creation relevant to agency work. Include examples of pitch decks, client materials, and social assets.

• Showcase Process: Clearly articulate your design process for each project. Explain your approach to understanding the brief, ideation, execution, and how you incorporated feedback.

• Highlight Impact: Where possible, quantify the impact of your designs (e.g., how a presentation contributed to winning a pitch, engagement metrics for social assets).

• Demonstrate Tool Proficiency: Ensure your portfolio reflects mastery of Adobe Creative Cloud and presentation software. If you have AI tool experience, showcase relevant examples.

• Tailor to Publicis: Research Publicis Groupe's work and clients. Tailor your presentation to highlight how your skills align with their needs and 'Power of One' philosophy.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating visual assets or a presentation slide based on a hypothetical brief within a limited timeframe.

• Practice articulating your creative decisions and design rationale concisely and persuasively.

• Understand how to balance creative flair with client objectives and brand consistency.

📝 Enhancement Note: The portfolio is paramount. Candidates should treat it as a primary GTM tool, showcasing not just design aesthetics but also strategic thinking and problem-solving capabilities directly relevant to winning business and supporting client relationships.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Cloud: Essential proficiency expected in Illustrator, Photoshop, and InDesign.

• Presentation Software: Mastery of PowerPoint and Keynote is crucial for creating pitch decks and client presentations.

Motion & Video Tools:

• Adobe After Effects & Premiere Pro: Basic to intermediate skills are a plus for creating motion graphics and editing short videos for social content or case films.

Emerging Technologies:

• AI Tools: Explicitly mentioned are Google Gemini, Runway, Adobe Firefly, and Claude. Candidates are expected to have an interest and ideally some practical experience using these for creative enhancement.

Other Potential Tools:

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or project management software may be used for team communication and workflow management.

• Cloud Storage/Sharing: Platforms for sharing large design files (e.g., Google Drive, Dropbox, internal DAM systems).

📝 Enhancement Note: The explicit mention of specific AI tools highlights Publicis Groupe's commitment to integrating cutting-edge technology into its creative processes, making proficiency or a strong interest in these tools a significant advantage.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages exploring new ideas, pushing creative boundaries, and embracing emerging technologies like AI.

• Collaboration & Integration: Strong emphasis on teamwork and cross-functional partnership ('Power of One') to deliver cohesive solutions.

• Excellence & Craftsmanship: A commitment to high-quality design, attention to detail, and consistent application of brand standards.

• Curiosity & Proactivity: Encouraging team members to be inquisitive, seek out new knowledge, and take initiative in problem-solving.

• Flexibility & Agility: Adapting to fast-paced environments and project demands while maintaining a healthy work-life balance.

Collaboration Style:

• Integrated Teams: Working closely with strategists, client leads, PR, and new business teams, fostering a unified approach to client challenges and pitches.

• Feedback-Driven: An environment where constructive feedback is shared and utilized to refine creative output.

• Knowledge Sharing: Encouraging the sharing of best practices, new tools, and creative insights across teams.

📝 Enhancement Note: Publicis Groupe's values, as indicated by their Great Place to Work® certifications and awards, suggest a culture that prioritizes employee well-being, diversity, and a supportive, innovative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality creative assets quickly for fast-paced new business pitches and client demands.

• Maintaining Brand Consistency: Ensuring visual identity is consistently applied across diverse projects and multiple agencies within the group.

• Integrating New Technologies: Staying ahead of the curve with evolving AI tools and creative technologies and effectively integrating them into workflows.

• Diverse Project Scope: Adapting design style and approach to a wide variety of projects and client needs.

Learning & Development Opportunities:

• Global AI Learning Platform: Access to extensive training resources on AI and other creative technologies.

• 'Work Your World' Program: Opportunity for international exposure and learning from different market perspectives.

• Mentorship: Potential for guidance from senior creatives and leaders within Publicis Groupe.

• Cross-Disciplinary Exposure: Working with strategists, account managers, and other specialists provides broad industry knowledge.

📝 Enhancement Note: The key challenge for this role is to leverage creative expertise to directly support the GTM engine, ensuring that visual communication is not only aesthetically pleasing but also strategically effective in winning and retaining business.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used visual storytelling to solve a complex communication challenge for a client or project. What was your process, and what was the outcome?" (Focus on problem-solving, storytelling, and impact).

• "How do you approach maintaining brand consistency across different types of collateral and for various stakeholders within a large organization like Publicis Groupe?" (Focus on process, attention to detail, and understanding of branding).

• "How do you stay updated on design trends and new technologies, particularly AI tools? Can you give an example of how you've experimented with or integrated an AI tool into your workflow?" (Focus on curiosity, proactivity, and technical adaptability). Company & Culture Questions:

• "What interests you about Publicis Groupe and our 'Power of One' approach to communications?" (Research the company's values, recent work, and strategic model).

• "How do you see your role contributing to the success of our New Business teams and client presentations?" (Connect your skills directly to GTM objectives).

• "Describe your ideal collaborative environment. How do you work with diverse teams and stakeholders to achieve a common goal?" (Highlight your teamwork and communication skills). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (pitch decks, social, case studies) or by showcasing your strongest work first.

• Narrative: For each project, tell a story: the challenge, your approach, the tools used, your creative decisions, and the results or impact.

• Visuals: Ensure all visual examples are high-resolution and well-presented.

• AI Integration: If you've used AI tools, be prepared to explain how and why, focusing on how it enhanced your creative output or efficiency.

• Conciseness: Be mindful of time; prepare a concise overview and be ready to dive deeper into specific projects based on interviewer interest.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, an understanding of the agency/GTM environment, and a proactive attitude towards innovation and collaboration.

📌 Application Steps

To apply for this Graphic & Content Designer position:

• Submit your application through the provided link on the Publicis Groupe careers website.

• Portfolio Customization: Ensure your portfolio is up-to-date and specifically curated to highlight relevant work such as pitch decks, presentation design, and visual storytelling examples. If possible, include a brief case study or example showcasing your use of AI tools.

• Resume Optimization: Tailor your resume to emphasize experience in agency environments, presentation design, proficiency with Adobe Creative Suite and presentation tools, and any experience with motion graphics or AI creative tools. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, creative rationale, and the impact of your work. Prepare to discuss your understanding of Publicis Groupe's 'Power of One' model and how your skills support new business efforts.

• Company Research: Thoroughly research Publicis Groupe, its recent campaigns, its values, and its 'Power of One' philosophy. Understand their client portfolio and the Swedish market context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding salary and specific interview processes, should be verified directly with Publicis Groupe Holdings B.V.