Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Greece

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-09-01

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting, conversion-driven marketing pages and landing experiences with a focus on brand consistency and implementation-readiness.

• Translate brand assets and concepts into responsive web layouts and structured components suitable for developer or no-code tool implementation.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials, upholding modern web design trends.

• Prepare and package production-ready files with meticulous attention to detail for seamless developer handoff, including Figma frames, asset exports, and detailed specifications.

📝 Enhancement Note: This role is framed within a "Tendem project" for Mindrift, a platform connecting specialists with AI projects. The focus on "conversion-driven layouts" and "implementation-ready designs" strongly suggests a need for operational efficiency in the design process, directly impacting Go-To-Market (GTM) and marketing operations effectiveness. The "part-time freelance" nature implies a need for self-management and efficient workflow.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams or no-code platforms.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining a cohesive brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a critical operational loop: design creation, asset preparation, quality assurance, and handoff. This requires not just creative skill but also a systematic approach to ensure efficiency and reduce friction in the development and deployment phases, aligning with GTM operations principles.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Experience working from rough prompts, AI-generated drafts, or existing brand systems to convert them into structured, implementation-ready web designs. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for implementation or understanding of their capabilities.

• Familiarity with AI-generated design drafts and the ability to refine them into production-ready assets.

• Understanding of marketing funnels and conversion rate optimization (CRO) principles.

• Experience in managing design assets within a brand ecosystem.

📝 Enhancement Note: The emphasis on Figma, developer handoff, and conversion-driven design points to a role that bridges creative execution with operational efficiency. Candidates must demonstrate not only design prowess but also an understanding of the downstream implementation process and its impact on marketing outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Landing Page & Marketing Website Focus: Showcase a minimum of 3-5 projects that are primarily landing pages, marketing websites, or single-page product showcases. Projects should demonstrate a clear hierarchy, strong typography, and an understanding of conversion goals.

• Figma Proficiency: Include examples of complex Figma work, such as auto-layout components, responsive design systems, or well-organized design files that illustrate efficient workflow.

• Developer Handoff Examples: Present a case study or a set of screenshots demonstrating how you prepared and handed off design files, including any specification documents, asset exports, or notes on implementation considerations.

• Brand Consistency Examples: If possible, show how you applied an existing brand system to a new web project or how you maintained consistency across different digital assets (e.g., web, social media, PDFs).

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a brief or raw concept to a finished, implementation-ready design. Highlight how you ensure efficiency and minimize revisions.

• Implementation & Automation Methods: Explain your understanding of how designs are implemented (developer handoff, no-code tools) and any methods you use to streamline this process.

• Measurement & Performance Analysis: While not directly responsible for analytics, be ready to discuss how design choices can impact conversion rates and how you would ideally measure design success in a marketing context.

📝 Enhancement Note: A strong portfolio is critical for this role, acting as a direct indicator of a candidate's ability to deliver "implementation-ready" designs efficiently. The focus should be on demonstrating not just aesthetic appeal but also the operational rigor behind the design process, including organization, handoff preparation, and understanding of downstream impacts.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

Explanation: This is a freelance, part-time role with an estimated workload of 10-20 hours per week during active project phases. The stated compensation of "up to $40 per hour" is competitive for experienced freelance web designers, especially those with specialized skills in conversion-driven design and efficient developer handoff. Compensation can vary based on project scope, complexity, and the candidate's demonstrated expertise and pace of contribution.

Benefits:

• Flexible Remote Work: Fully remote position allowing work from anywhere in Greece.

• Part-Time Engagement: Ideal for balancing with other projects or commitments, with estimated 10-20 hours/week during active phases.

• Project Variety: Opportunity to work on innovative AI technology projects within the Tendem platform.

• Direct Impact: Contribute to the visual identity and conversion effectiveness of real-world AI use cases.

• Potential for Ongoing Work: The freelance nature allows for potential to be engaged in future projects based on performance and project needs.

Working Hours: Estimated 10-20 hours per week during active project phases. This is an estimate and not a guaranteed workload. Flexibility in scheduling is expected, provided deliverables are met on time.

📝 Enhancement Note: The compensation is structured as an hourly equivalent for freelance work, common in platform-based project engagements. The stated "up to $40" suggests a tiered compensation model where higher expertise commands a higher rate. The benefits are typical for freelance roles, emphasizing flexibility and project-based work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Platform & Specialist Connection)

Company Size: Mindrift's company size is not explicitly stated, but the "Tendem project" implies a structured platform model connecting many external specialists. This suggests a distributed, project-based workforce rather than a large internal team.

Founded: Information not provided, but the focus on AI and connecting specialists indicates a modern, innovation-driven company.

Team Structure:

• Distributed Freelance Network: The primary "team" structure is a network of freelance specialists, including web designers, developers, and AI professionals.

• Project-Based Collaboration: Specialists are connected to specific projects (like Tendem) as needed, fostering a collaborative yet independent work environment.

• Cross-Functional Project Teams: While not a traditional hierarchy, project teams will likely involve designers, developers, and project managers working towards common goals.

Methodology:

• Agile Project Management: Given the project-based nature and focus on iterative development, an agile or lean methodology is likely employed.

• Data-Driven Design Refinement: While the designer's role is primarily creation, the emphasis on "conversion-driven layouts" suggests that design decisions are informed by data and performance metrics from previous projects or A/B testing.

• Efficient Workflow & Handoff: The core methodology for designers revolves around creating "implementation-ready" assets quickly and efficiently, minimizing friction for developers or no-code implementers.

Company Website: https://mindrift.ai/ (Implied by domain)

📝 Enhancement Note: Mindrift operates as a platform connecting talent to projects, particularly in the AI space. This implies a culture of self-sufficiency, strong communication, and a focus on delivering tangible results for specific projects. The operations aspect here lies in managing a distributed workforce and ensuring smooth project execution through clear processes and deliverables.

📈 Career & Growth Analysis

Operations Career Level: This role is at an experienced individual contributor level, focusing on specialized execution within the design domain. It requires a high degree of autonomy and the ability to deliver production-ready assets independently.

Reporting Structure: As a freelance role, direct hierarchical reporting might be minimal. The designer will likely report to a Project Manager or a designated point of contact for the Tendem project, who will provide briefs, feedback, and manage deliverables.

Operations Impact: The Web Designer's impact is directly tied to the effectiveness of marketing and sales enablement materials. High-converting landing pages and consistent branding can significantly influence lead generation, conversion rates, and overall brand perception, thereby impacting the revenue pipeline. Efficient design handoff also reduces development time and costs, contributing to operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in conversion optimization, specific no-code platforms (Webflow, Framer), or advanced Figma system design.

• Project Leadership: As experience with the platform grows, potentially lead design aspects of larger projects or mentor newer freelance designers.

• Broader GTM Contribution: Gain exposure to other aspects of Go-To-Market operations by working on diverse projects, potentially leading to roles in marketing operations or GTM strategy.

• Platform Engagement: Build a strong reputation on the Mindrift platform, leading to more frequent and higher-value project assignments.

📝 Enhancement Note: Growth in this role is primarily through deepening specialized skills and increasing engagement on the platform. The operational aspect of growth involves demonstrating reliability, efficiency, and a consistent ability to deliver high-quality, impact-driven design work.

🌐 Work Environment

Office Type: Fully Remote. This is a freelance, telecommuting position.

Office Location(s): Greece. While the work is remote, the legal and tax implications may tie the engagement to Greece.

Workspace Context:

• Independent Workstation: Candidates are expected to have their own reliable work setup, including a computer capable of running design software like Figma, a stable internet connection, and a quiet environment conducive to focused work.

• Digital Collaboration Tools: Communication will likely occur through project management software, email, and potentially video conferencing tools.

• Focus on Deliverables: The environment is results-oriented, emphasizing the timely and accurate delivery of design assets.

Work Schedule: Flexible, with an estimated commitment of 10-20 hours per week during active project phases. The designer is responsible for managing their schedule to meet project deadlines and communication needs with the project team.

📝 Enhancement Note: The work environment is highly autonomous, requiring strong self-management skills. Success hinges on the ability to maintain productivity and quality without direct supervision, a key operational characteristic for remote freelance roles.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on CV, portfolio link, and alignment with stated requirements.

• Portfolio Deep Dive: A thorough review of the candidate's portfolio, focusing on specific examples of landing pages, marketing sites, and technical design skills (Figma, handoff). This stage will likely involve direct communication to clarify project details and design decisions.

• Skills Assessment/Challenge: Potentially a short design challenge or a detailed discussion about how they would approach a specific design brief, testing their problem-solving, efficiency, and understanding of conversion principles.

• Final Discussion: A conversation to assess cultural fit, communication style, availability, and confirm understanding of project scope and compensation.

Portfolio Review Tips:

• Highlight Relevance: Ensure your portfolio prominently features projects that directly match the job description's focus on landing pages, marketing sites, and conversion-driven design.

• Showcase Figma Mastery: Include examples that demonstrate your proficiency with Figma's advanced features like auto-layout, component systems, and responsive design capabilities.

• Detail the Process: For each relevant project, briefly explain your design process, the problem you were solving, your approach to conversion optimization, and how you prepared assets for developer handoff.

• Quantify Impact (If Possible): If you have any data on the conversion rates or performance of past designs, include it. Even anecdotal evidence of success is valuable.

• Organize for Clarity: Ensure your portfolio is easy to navigate and that the most relevant work is easily accessible.

Challenge Preparation:

• Understand Conversion Principles: Be ready to discuss how you design for conversion, considering elements like clear calls-to-action (CTAs), persuasive copy placement, and user flow.

• Figma Workflow: Practice creating responsive layouts and auto-layout components quickly. Be prepared to explain your organizational strategies within Figma.

• Developer Handoff Scenarios: Think about common handoff challenges and how you would address them (e.g., clarifying spacing, defining interactive states, exporting assets in correct formats).

• Brand Application: If given a brand system, practice quickly applying it to a new layout concept.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as a primary evaluation tool. This means candidates must curate their submissions to directly address the operational demands of the role: efficient design creation, robust technical execution, and clear, actionable handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design creation, prototyping, and system building. Proficiency in auto-layout, components, variants, and collaborative features is critical.

• No-Code Platforms (Webflow, Framer): Understanding of how these platforms work and how to design for them is a significant advantage for seamless implementation.

• Design Handoff Tools (e.g., Zeplin, InVision Inspect, or Figma's built-in inspect mode): Familiarity with tools that facilitate clear communication of design specifications to developers.

Analytics & Reporting:

• Basic understanding of Analytics Platforms (e.g., Google Analytics): While not directly using them, understanding how design impacts metrics like conversion rate, bounce rate, and time on page is important.

• A/B Testing Tools (e.g., Optimizely, VWO): Familiarity with the concept of A/B testing to validate design choices and optimize conversion.

CRM & Automation:

• No direct CRM/Automation tools required for design: However, understanding how landing pages integrate with CRMs (like Salesforce, HubSpot) for lead capture is beneficial.

📝 Enhancement Note: The tool stack is heavily focused on design execution and collaboration. Figma is paramount. The emphasis on developer handoff and understanding no-code platforms highlights the operational need for designs to be readily and efficiently implementable, reducing time-to-market for marketing initiatives.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A strong emphasis on delivering production-ready assets quickly and without unnecessary revisions, critical for fast-paced projects.

• Quality & Consistency: Maintaining high standards for visual appeal, responsiveness, and absolute brand consistency across all delivered designs.

• User-Centricity & Conversion Focus: Designing with the end-user experience and conversion goals as primary drivers, not just aesthetic appeal.

• Proactiveness & Self-Sufficiency: Expectation that freelancers can troubleshoot independently, manage their time effectively, and proactively communicate any potential issues.

Collaboration Style:

• Asynchronous Communication: Given the remote and freelance nature, a reliance on clear, concise written communication and well-documented deliverables.

• Feedback Integration: Openness to receiving and acting on feedback from project managers or stakeholders to refine designs.

• Task-Oriented: Collaboration is focused on achieving specific project milestones and deliverables related to web design and implementation.

📝 Enhancement Note: The culture values individuals who can operate autonomously, deliver high-quality work efficiently, and understand the business impact of their design decisions. This aligns with an operational mindset where processes and outputs are optimized for effectiveness and speed.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Working from rough prompts or AI-generated drafts requires strong interpretation skills and the ability to ask clarifying questions to ensure the final design meets objectives.

• Maintaining Brand Consistency Across Diverse Projects: Ensuring that each web design aligns perfectly with the broader brand ecosystem, even when working on isolated components or pages.

• Balancing Speed with Quality: Delivering high-quality, implementation-ready designs within tight timelines demands efficient workflow and strong prioritization skills.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team without the benefit of in-person interaction.

Learning & Development Opportunities:

• Advanced Figma Techniques: Deepen expertise in creating complex design systems, auto-layout structures, and interactive prototypes.

• Conversion Rate Optimization (CRO) Principles: Learn more about the psychology and data behind high-converting landing pages and how to apply these principles in design.

• No-Code Platform Integration: Gain practical experience or deeper knowledge of platforms like Webflow and Framer, understanding their capabilities and limitations for implementation.

• Exposure to AI Projects: Work within the innovative field of AI development, gaining insights into how technology projects are brought to market.

📝 Enhancement Note: The challenges inherent in this role are operational in nature: managing ambiguity, optimizing for speed, and ensuring seamless integration into broader workflows. Growth opportunities focus on deepening specialized skills that enhance design efficiency and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and turning it into a high-converting, implementation-ready web page." (Focus on workflow, tools, and conversion thinking.)

• "How do you ensure visual consistency across different digital assets, such as web pages, social media graphics, and pitch decks?" (Assess understanding of brand ecosystem and cross-platform application.)

• "Walk us through a project where you had to prepare design files for developer handoff or a no-code platform. What were the key considerations and challenges?" (Evaluate practical handoff skills and understanding of implementation.) Company & Culture Questions:

• "What interests you about working with Mindrift and the Tendem project specifically?" (Gauge genuine interest and alignment with the company's mission.)

• "How do you manage your time and prioritize tasks when working remotely on multiple project components?" (Assess self-management and operational efficiency.)

• "How do you approach receiving and incorporating feedback on your designs?" (Understand collaboration and adaptability.) Portfolio Presentation Strategy:

• Curate for Relevance: Select 3-4 projects that best showcase your skills in landing pages, marketing sites, and conversion-focused design.

• Tell a Story: For each project, explain the objective, your design process, the challenges you overcame, and the outcome. Emphasize your role in achieving conversion goals.

• Highlight Technical Skills: Demonstrate your Figma proficiency by showing organized files, auto-layout usage, and responsive design implementation.

• Showcase Handoff Process: Clearly articulate how you prepared assets and specifications for implementation. Use screenshots or concise explanations.

• Be Concise and Focused: Respect the interviewer's time by presenting key information efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also operational discipline. Candidates need to articulate their processes, problem-solving abilities, and how their work directly contributes to business objectives like conversion and efficient development.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct, working link to your online portfolio. Curate your portfolio to prominently feature 3-5 of your strongest landing page, marketing website, or product one-pager projects, highlighting your UI/UX design skills, Figma proficiency, and conversion-focused approach.

• Resume Optimization: Tailor your resume to emphasize your experience with Figma, responsive design, developer handoff, and any experience with conversion optimization. Use keywords from the job description.

• Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio projects in detail during an interview, focusing on your design process, decision-making, and how you prepared assets for implementation.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and the context of AI technology projects. This will help you articulate your interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.