Senior Product Designer at The Lottery Corporation

📍 Job Overview

Job Title: Senior Product Designer

Company: The Lottery Corporation

Location: Brisbane, Queensland, Australia

Job Type: Full time

Category: Product Design / UX/UI

Date Posted: 2026-09-03

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

Drive the end-to-end design process for complex, multi-channel customer experiences, spanning retail terminals, web, and CRM platforms.
Lead the evolution and ownership of the Retail Systems design system, ensuring consistency and scalability across all touchpoints.
Champion user-centered design principles, conducting thorough discovery and embedding usability testing to inform evidence-based design solutions.
Collaborate closely with Product Managers, Engineers, and Business Analysts to foster a shared understanding of user needs and design quality across delivery squads.
Shape intuitive, accessible, and connected experiences that consider the complete retail journey, from technology interaction to customer engagement.

📝 Enhancement Note: Given the role title "Senior Product Designer" and the responsibilities outlined, this position is firmly within the product design and UX/UI domain. The emphasis on "retail touchpoint," "delivery squad," and "design system" suggests a focus on operationalizing design within an agile product development framework, making it highly relevant to operations professionals who interface with product and technology teams.

📈 Primary Responsibilities

Lead the discovery phase for new features and enhancements, translating user needs and business requirements into clear design concepts and solutions.
Design comprehensive user flows, wireframes, prototypes, and high-fidelity mockups for a variety of platforms including retail terminals, web applications, and CRM interfaces.
Own and actively develop the Retail Systems design system, creating and maintaining a library of reusable components, patterns, and guidelines to ensure design consistency and efficiency.
Conduct and analyze usability testing sessions, synthesizing feedback to iterate on designs and validate solutions with target users.
Partner with engineering teams to ensure accurate implementation of designs, providing detailed specifications and actively participating in development sprints.
Navigate and balance competing priorities, including commercial objectives, technical constraints, and regulatory requirements, to deliver optimal design outcomes.
Influence and educate stakeholders across product, engineering, and business analysis on user experience best practices and the value of user-centered design.
Uplift design quality standards and processes within multiple delivery squads, fostering a culture of design excellence and continuous improvement.
Consider the holistic service design, including the physical environment and human interactions, to create seamless and integrated customer experiences.

📝 Enhancement Note: The responsibilities highlight a senior-level contribution, focusing on leadership in design discovery, system ownership, and cross-functional influence. This goes beyond just execution to strategic design thinking and process improvement within an agile operations context.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for senior design roles. Equivalent practical experience will also be highly valued.

Experience: 5-10 years of professional experience in product design, UX design, or interaction design, with a proven track record of designing and launching complex digital products.

Required Skills:

Strong proficiency in product, UX, and interaction design principles and methodologies.
Demonstrated experience designing complex, multi-channel or omnichannel experiences (e.g., web, mobile, in-store, CRM).
Expertise in developing and maintaining design systems, including component libraries, style guides, and design tokens.
Deep understanding of accessibility standards (e.g., WCAG) and experience implementing inclusive design practices.
Proficiency in responsive design principles and their application across various devices and screen sizes.
Experience with service design principles and considerations for physical environments.
Proven ability to create user personas, journey maps, and conduct user research to drive design decisions.
Confidence and skill in influencing product, technical, and commercial stakeholders through clear communication and compelling design rationale.
Sound judgment and decision-making capabilities when navigating competing design priorities and trade-offs.
Advanced proficiency with modern design and prototyping tools, such as Figma, Sketch, Adobe XD, InVision, etc.
Familiarity with agile product development methodologies and experience working within agile teams. Preferred Skills:
Experience specifically within the lottery, gaming, or entertainment industry.
Familiarity with CRM systems and their design implications.
Experience with user research methodologies beyond usability testing (e.g., ethnographic studies, interviews).
Understanding of front-end development principles and capabilities to facilitate better collaboration with engineering.

📝 Enhancement Note: The emphasis on "complex, multi-channel experiences" and "design systems" points to a need for a seasoned designer who can manage intricate systems and ensure consistency across diverse touchpoints. The "Senior" title implies leadership in design strategy and mentorship.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated selection of case studies demonstrating end-to-end product design ownership, from initial concept and research to final execution and iteration.
Clear articulation of design challenges, the user problems being solved, and the specific business objectives addressed.
Detailed explanation of the design process, including user research methodologies, ideation techniques, wireframing, prototyping, and usability testing.
Showcase of experience with complex systems, particularly multi-channel or integrated retail experiences.
Examples of contributions to or ownership of design systems, highlighting component creation, pattern definition, and system governance.
Evidence of designing for accessibility and inclusive principles within projects.
Demonstration of proficiency in modern design tools, with a strong preference for Figma.
Inclusion of projects that required navigating commercial, technical, or regulatory trade-offs, with clear explanations of how these were managed. Process Documentation:
Case studies should clearly document the iterative design process, including how feedback was incorporated and how designs were refined based on user insights and stakeholder input.
Where applicable, illustrate the process of evolving or contributing to a design system, detailing how components were defined, documented, and implemented.
Show evidence of how designs were validated through user testing or other research methods, and how this data informed design decisions and improvements.
Demonstrate a structured approach to problem-solving, outlining the steps taken to dissect complex design challenges and arrive at effective solutions.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It needs to showcase not just visual design skills but strategic thinking, process ownership (especially for design systems), and the ability to translate complex requirements into user-centric solutions within a structured development environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Brisbane, Australia, with 5-10 years of experience, the estimated annual salary range is AUD $120,000 - $170,000. This range accounts for the seniority of the role, the specific skills required, and the cost of living in Brisbane.

Benefits:

Hybrid Working: Flexibility to balance work and personal life with a hybrid model.
Generous Leave Options: A range of leave provisions to support work-life balance.
Reward and Recognition Programs: Opportunities for acknowledgment and reward for hard work and achievements at all levels.
Learning and Development Platform: Access to a dedicated platform for continuous skill enhancement and career growth.
Internal Career Growth: Strong emphasis on internal promotion, with a significant percentage of roles filled by existing employees.
Inclusion & Diversity Initiatives: Commitment to a diverse and inclusive workplace, with specific support programs like Gender Affirmation Support and employee inclusion networks.
Community Impact: Opportunities to volunteer with community partners and dollar-matching for employee fundraising efforts.

Working Hours: While specific hours are not detailed, a standard full-time role in Australia typically involves 38-40 hours per week. The "flex for great outcomes" approach suggests flexibility in scheduling, provided work is completed effectively.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Brisbane. The benefits listed are directly from the job description and are highlighted to showcase the company's commitment to employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment/Gaming (Lottery Services). The Lottery Corporation is a significant player in Australia's lottery and gaming market, operating under brands like The Lott and Keno. The company is transitioning into a broader entertainment company, emphasizing customer obsession and agility.

Company Size: The Lottery Corporation is a large organization. While an exact employee count isn't provided in the raw data, its scale as a national lottery operator implies a workforce of several thousand employees across various functions.

Founded: The company has a history spanning over a century, built on decades of experience in the lottery business. This long history suggests a stable foundation with evolving operational strategies to meet modern market demands.

Team Structure:

The Senior Product Designer will be embedded within a "delivery squad," which is a common agile team structure comprising Product Managers, Engineers, Business Analysts, and Designers.
This squad likely operates with a high degree of autonomy to deliver specific product features or initiatives.
The design function may have a central design team or a distributed model where designers are embedded within squads, with opportunities for cross-squad collaboration and community of practice.
Reporting likely falls within a Product or Technology department, with the Senior Product Designer potentially having informal leadership over design within their squad. Methodology:
Agile Product Development: The role operates within agile frameworks, emphasizing iterative development, continuous feedback, and cross-functional collaboration.
User-Centric Design: A strong focus on user understanding, research, and evidence-based design to ensure products meet customer needs and preferences.
Design System Driven: Utilization of a design system to ensure consistency, efficiency, and scalability across a complex ecosystem of products.
Data-Informed Decisions: While not explicitly stated, the mention of "real outcomes" and "evidence-based design" implies that data analytics and performance metrics play a role in validating and refining designs.

Company Website: https://www.thelotterycorporation.com/

📝 Enhancement Note: The company's evolution into an "entertainment company" suggests a dynamic environment that values innovation and customer engagement, which will influence the design challenges and opportunities. The embedded "delivery squad" model is key for understanding how design integrates with broader operational workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Product Design and UX/UI function. It signifies a professional who not only executes design tasks but also leads design initiatives, mentors junior designers, contributes to design strategy, and influences product direction. The role requires autonomy and the ability to manage complex projects and stakeholders.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product Design, or a Product Manager within their assigned delivery squad. They will collaborate closely with Product Managers, Engineers, and Business Analysts, acting as the design authority within their immediate team.

Operations Impact: The Senior Product Designer's work directly impacts the customer experience across multiple touchpoints, influencing engagement, satisfaction, and potentially conversion rates for lottery games. By shaping intuitive and accessible interfaces, they contribute to retailer success and customer loyalty, thereby impacting the company's overall revenue generation and market position. Their work on the design system also impacts operational efficiency for the product and engineering teams.

Growth Opportunities:

Leadership Development: Opportunities to mentor junior designers, lead design initiatives within squads, and potentially transition into a Design Lead or Managerial role.
Specialization & Deepening Expertise: Focus on specific areas such as advanced UX research, service design, accessibility consulting, or design system architecture.
Cross-Functional Mobility: Potential to move into Product Management roles, leveraging a deep understanding of user needs and product development cycles.
Industry Exposure: Continued engagement with the evolving entertainment and gaming industry, staying ahead of design trends and user expectations.
Internal Mobility: The company actively promotes internal career growth, offering pathways to other roles within The Lottery Corporation.

📝 Enhancement Note: The explicit mention of "50% of all roles in 2025 were filled by our own people" is a strong indicator of internal growth opportunities. This role offers a path to leadership and deeper specialization within a stable yet evolving industry.

🌐 Work Environment

Office Type: The company offers a hybrid working model, indicating a blend of remote work and in-office collaboration. The office environment is designed to support both focused individual work and collaborative team activities.

Office Location(s): The primary location is Brisbane, Queensland, Australia. Specific office details or amenities are not provided, but for a large corporation, it would typically include modern facilities designed for employee comfort and productivity.

Workspace Context:

Collaborative Environment: The "delivery squad" model fosters close collaboration between designers, product managers, and engineers, encouraging frequent communication and co-creation.
Tools and Technology: Access to modern design and prototyping tools, with a specific mention of Figma, is expected. The company likely supports a robust technology stack to facilitate design and development workflows.
Team Interaction: Regular team meetings, design critiques, and cross-functional workshops are typical in such an environment, providing ample opportunities for interaction and knowledge sharing.
Flexibility: The "flex for great outcomes" approach suggests an environment that trusts employees to manage their work schedules effectively, supporting work-life integration.

Work Schedule: While a standard full-time schedule is implied, the "flex for great outcomes" approach suggests a degree of flexibility in start and end times, as long as project deadlines and team collaboration needs are met. This is beneficial for operations professionals who may need to align with global teams or manage personal commitments.

📝 Enhancement Note: The hybrid model and "flex for great outcomes" approach indicate a modern work environment that prioritizes employee well-being and trusts employees to manage their time effectively, which is a significant draw for many professionals.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of applications and portfolios by the Talent team to assess qualifications and fit.
Hiring Manager/Team Interview: A discussion with the hiring manager and potentially members of the delivery squad to delve deeper into experience, design approach, and cultural fit. This stage may include scenario-based questions.
Portfolio Presentation/Design Challenge: A common step for senior design roles. Candidates will likely be asked to present a selection of their portfolio case studies, detailing their process, rationale, and impact. Alternatively, a design challenge may be issued, either take-home or in-session, to assess problem-solving skills and design execution.
Final Interview: Potentially with a senior leader (e.g., Head of Product) to discuss strategic thinking, leadership potential, and overall alignment with the company's vision.

Portfolio Review Tips:

Curate Strategically: Select 2-3 strong case studies that best represent your experience with multi-channel design, design systems, and complex problem-solving. Tailor the selection to the job description.
Tell a Story: For each case study, clearly articulate the problem, your role, your process, the challenges faced, the solutions you designed, and the measurable outcomes or impact. Use visuals effectively.
Highlight Process & Rationale: Emphasize why you made certain design decisions, referencing user research, design principles, and business goals. Showcase your thinking, not just the final output.
Demonstrate System Thinking: If you have design system experience, clearly explain your contribution, the system's structure, and its benefits.
Showcase Figma Proficiency: Ensure your portfolio includes examples of work done in Figma and be prepared to discuss your workflow within the tool.
Prepare for Questions: Be ready to answer questions about your design choices, how you handle feedback, navigate trade-offs, and collaborate with cross-functional teams.

Challenge Preparation:

Understand the Scope: If a design challenge is provided, carefully read and understand the brief, objectives, and constraints.
Prioritize: Focus on demonstrating your core design skills (research, ideation, UX, UI) within the given timeframe. It's better to deliver a well-reasoned partial solution than a rushed, incomplete one.
Communicate Your Process: Even in a take-home challenge, clearly document your thought process, assumptions, and design decisions.
Practice Presentation: Rehearse your presentation of the case studies or design challenge to ensure clarity, conciseness, and confidence.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge is standard for senior design roles. Candidates should be prepared to articulate their entire design process and demonstrate strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Explicitly mentioned as a required tool for design and prototyping. Proficiency is essential for creating interfaces, components, and interactive prototypes.
Prototyping Tools: Beyond Figma, familiarity with other prototyping tools (e.g., InVision, Adobe XD) may be beneficial.
Design & Wireframing Software: Tools such as Sketch, Adobe Creative Suite (Illustrator, Photoshop) are often used in conjunction with or as alternatives to Figma.

Analytics & Reporting:

While not explicitly listed as required for the designer, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Adobe Analytics) and dashboards (e.g., Tableau, Power BI) will be crucial for evidence-based design and demonstrating impact. CRM & Automation:
CRM Systems: Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics) is beneficial, as the role involves designing for CRM interfaces and understanding how customer data flows.
Project Management & Collaboration Tools: Familiarity with tools like Jira, Confluence, Asana, or Trello is expected for working within agile delivery squads.

📝 Enhancement Note: Figma is a key requirement. Understanding how design tools integrate with project management and analytics platforms is crucial for a designer working in an agile, operations-focused environment.

👥 Team Culture & Values

Operations Values:

Customer Obsession: A core value driving the company's evolution into an entertainment company, focusing on creating exceptional customer experiences.
Agility & Outcomes: A drive for efficiency, adaptability, and delivering tangible results in a fast-paced environment.
Integrity & Responsibility: As a lottery operator, ethical conduct and responsible gaming are paramount.
Collaboration & Inclusion: Fostering a supportive and diverse workplace where all employees feel valued and can contribute their best work.
Innovation: Encouraging new ideas and approaches to stay competitive and relevant in the entertainment sector.

Collaboration Style:

Cross-Functional Integration: The "delivery squad" model necessitates strong collaboration between design, product, engineering, and business analysis. Designers are expected to be active participants in team discussions and decision-making.
Evidence-Based Approach: A culture that values data and user insights to inform design decisions, moving away from purely subjective preferences.
Constructive Feedback: An environment where constructive criticism is welcomed and used for continuous improvement of both products and processes.
Shared Ownership: A philosophy where quality, user experience, and project success are shared responsibilities across the entire team.

📝 Enhancement Note: The company's stated values and collaborative style suggest an environment that is both results-oriented and people-focused. For a designer, this means being comfortable with data, actively participating in team discussions, and contributing to a positive, inclusive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Diverse Needs: Designing for multiple platforms (terminal, web, CRM) and user types (retailers, customers) simultaneously, each with unique constraints and requirements.
Evolving Design System: Continuously updating and expanding the design system to accommodate new features and evolving design standards while ensuring adoption across multiple squads.
Navigating Trade-offs: Effectively managing competing priorities between user experience, commercial goals, technical feasibility, and regulatory compliance.
Uplifting Design Quality: Driving adoption of best practices and elevating design standards across different delivery squads that may have varying levels of design maturity.
Physical-Digital Integration: Bridging the gap between digital interfaces and the physical retail environment to create a seamless end-to-end experience.

Learning & Development Opportunities:

Design System Mastery: Opportunity to become a subject matter expert in design systems, potentially leading their strategic direction.
Advanced UX Research: Deepening skills in user research methodologies, particularly for complex, multi-channel environments.
Service Design Expertise: Developing a stronger understanding and application of service design principles to create holistic customer journeys.
Leadership & Mentorship: Gaining experience in mentoring junior designers and leading design efforts within cross-functional teams.
Industry Insights: Staying abreast of trends in the entertainment, gaming, and lottery sectors, and how they impact user expectations and design solutions.

📝 Enhancement Note: The challenges presented are typical for senior roles in complex product environments. The growth opportunities are geared towards deepening expertise and developing leadership skills within the design domain.

💡 Interview Preparation

Strategy Questions:

"Describe a time you led the design of a complex, multi-channel experience. What were the key challenges, and how did you ensure consistency and usability across touchpoints?" (Focus on process, trade-offs, and system thinking.)
"How do you approach building or evolving a design system? What are the key components, and how do you ensure adoption and governance?" (Highlight your expertise in design systems, component libraries, and stakeholder buy-in.)
"Walk us through a project where you had to navigate significant commercial, technical, or regulatory constraints. How did you balance these with user needs and design quality?" (Demonstrate your problem-solving skills and ability to find pragmatic solutions.)
"How do you embed user research and usability testing into an agile development process? Provide an example of how research findings directly influenced your design decisions." (Showcase your commitment to evidence-based design.) Company & Culture Questions:
"What excites you about The Lottery Corporation's evolution into an entertainment company?" (Research their strategy and align your passion with their vision.)
"How do you contribute to a positive and inclusive team culture?" (Reflect on your collaboration style and commitment to diversity.)
"How would you approach uplifting design quality within a delivery squad that might have varying levels of design maturity?" (Discuss your mentorship and influence strategies.)
"What are your thoughts on the balance between user experience and commercial objectives in the lottery/gaming industry?" (Demonstrate an understanding of the business context.) Portfolio Presentation Strategy:
Structure Your Narrative: For each case study, start with the problem and business context, define your role and responsibilities, detail your process (research, ideation, design, testing), showcase key design decisions and artifacts, and conclude with the outcomes and impact.
Quantify Impact: Whenever possible, use metrics (e.g., increased conversion, reduced error rates, improved task completion time) to demonstrate the value of your designs. If metrics aren't available, articulate the qualitative impact and user benefits.
Be Prepared for Deep Dives: Expect questions about specific design choices, alternative solutions considered, and how you handled disagreements or challenges.
Highlight Figma Skills: Be ready to discuss your Figma workflow, including component usage, prototyping capabilities, and collaboration features.
Engage with the Interviewers: Treat it as a collaborative discussion. Ask clarifying questions and be open to feedback on your presentation.

📝 Enhancement Note: The interview preparation focuses on showcasing strategic thinking, process expertise (especially in design systems and agile), and the ability to influence stakeholders, which are critical for a senior role.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided Oracle Cloud Careers link.
Craft a Compelling Portfolio: Curate 2-3 of your strongest case studies that highlight multi-channel design, design system contributions, and complex problem-solving. Ensure each case study clearly articulates the problem, your role, process, solutions, and impact. Prioritize examples showcasing Figma proficiency and evidence-based design.
Optimize Your Resume: Tailor your resume to highlight experience relevant to the job description, using keywords such as "Product Design," "UX," "Interaction Design," "Design Systems," "Figma," and "Agile." Quantify achievements where possible.
Prepare Your Presentation: Rehearse your portfolio presentation, focusing on storytelling, clear articulation of your design process, and the rationale behind your decisions. Be ready to discuss trade-offs and user-centric methodologies.
Research The Lottery Corporation: Understand their business, their evolution into an entertainment company, and their commitment to customer experience and inclusion. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer