Senior Product Designer, Web3 Growth

📍 Job Overview

Job Title: Senior Product Designer, Web3 Growth

Company: OKX

Location: Hong Kong, Hong Kong SAR

Job Type: Full-Time

Category: Product Design / Web3 Growth

Date Posted: 2026-09-03

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for Decentralized Finance (DeFi) and Web3 growth initiatives, focusing on transaction workflows, data display, and feature execution.

• Strategize and cultivate exceptional user experiences for a global user base, aiming to make DeFi accessible and intuitive.

• Drive user conversion and engagement rates through the design of growth-oriented products and marketing initiatives.

• Collaborate with Product, Development, Marketing, Design Systems, UX Writing, and Brand teams to shape the overall design vision for the business domain.

• Contribute to building a world-class Decentralised Platform leveraging the latest blockchain technologies.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for significant autonomy and leadership in design execution. The focus on "Web3 Growth" suggests a strong emphasis on metrics, user acquisition, conversion optimization, and retention strategies within the decentralized finance (DeFi) space. The requirement for proficiency in both Chinese and English, coupled with collaboration in a multicultural context, points to a global product with diverse user needs.

📈 Primary Responsibilities

• Lead the complete product design process from inception to execution, driving the entire journey from demand insight to high-quality implementation, creating intuitive, trustworthy, and aesthetically pleasing user experiences.

• Deeply understand business objectives and user needs, collaborating closely with product, development, and marketing teams to translate qualitative and quantitative research into innovative design strategies and solutions.

• Independently deliver key design artifacts including user flows, information architecture, wireframes, interaction design, high-fidelity visual mockups, and prototypes, continuously enhancing product experience.

• Spearhead the design of growth-oriented products or marketing initiatives to improve user conversion and engagement rates.

• Work collaboratively with Design system, UX writing, and brand teams to collectively shape the overall design vision for the business domain.

• Collaborate with global teams in a multicultural context, participating in cross-regional projects to ensure consistent and high-quality user experience delivery.

• Initiate and participate in design reviews and design thinking workshops, leveraging structured feedback mechanisms to elevate overall design quality.

📝 Enhancement Note: The responsibilities highlight a comprehensive design ownership, from strategic ideation to detailed execution. The emphasis on "growth-oriented products or marketing initiatives" and "user conversion and engagement rates" is critical for candidates to showcase their impact on business metrics. Collaboration with "Design system, UX writing, and brand teams" indicates a need for a holistic approach to product experience.

🎓 Skills & Qualifications

Education: Bachelor’s (BFA) or Master’s (MFA) degree in graphic design, visual communication, or a related design discipline.

Experience: At least 3 years of experience in consumer-facing internet product design, with preference given to those with experience in large platforms, complex systems, or global products.

Required Skills:

• Strong visual design skills, an eye for aesthetics, with a keen sensitivity to detail, capable of delivering pixel-perfect, high-fidelity design drafts.

• Experience designing for growth products, user conversion flows, and user acquisition/retention mechanisms, or having participated in product design for marketing initiatives.

• Proficient in user experience design methodologies, with a deep understanding and practical experience in user research, A/B testing, and usability testing.

• Strong cross-team collaboration and communication skills, with the ability to drive projects to completion while balancing user experience with business goals.

• Agile thinker with clear logic and a systematic approach, able to focus on micro-interactions while managing the overall user journey.

• Open-minded and highly motivated to grow, with a strong passion for continuous learning and exploring innovative design techniques.

• Proficient in both Chinese and English for work communication, with the ability to collaborate with international teams. Preferred Skills:

• Preference will be given to candidates with design experience in growth products, marketing campaigns, and financial exchanges.

• Proficient in motion design or prototyping skills to bring ideas to life and convey transitions or micro-interactions.

• Familiar with design systems and capable of maintaining visual consistency across different platforms.

• Exposure to data-driven design—comfortable interpreting user insights, behavioral data, or A/B testing results.

• Experience collaborating with distributed teams across time zones—understanding how to maintain consistency and clear communication.

📝 Enhancement Note: The "Required Skills" emphasize a blend of core design competencies and a strategic focus on growth. The "Preferred Skills" offer a pathway for candidates to differentiate themselves, particularly those with direct experience in the fintech/crypto space, data-driven design, and distributed team collaboration. Proficiency in both Chinese and English is a critical requirement for this global role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, demonstrating your ability to translate user needs and business objectives into tangible design solutions.

• Include case studies that highlight your process for user research, ideation, wireframing, prototyping, visual design, and user testing.

• Specifically feature projects related to consumer-facing internet products, with a strong preference for examples involving growth strategies, user conversion, or engagement optimization.

• Demonstrate proficiency in creating high-fidelity mockups and prototypes, showcasing attention to detail and aesthetic sensibility.

• For candidates with relevant experience, include examples of work on large platforms, complex systems, or global products. Process Documentation:

• Clearly articulate the design process followed for each project, detailing methodologies used (e.g., user-centered design, agile).

• Provide evidence of how you've incorporated user research, A/B testing, and usability testing into your design workflow.

• Illustrate your approach to cross-functional collaboration, showing how you've worked with product managers, developers, and marketing teams.

• Detail your experience with design systems, showcasing how you've maintained consistency and scalability.

• For growth-focused projects, explain how you've leveraged data and analytics to inform design decisions and measure impact.

📝 Enhancement Note: A robust portfolio is paramount for this role. It should not only display aesthetic capabilities but also a strategic understanding of the product development lifecycle, user research integration, and a proven ability to drive measurable growth. Case studies demonstrating impact on conversion and engagement are particularly valuable.

💵 Compensation & Benefits

Salary Range:

Given the Senior Product Designer title, 3+ years of experience, and location in Hong Kong, the estimated annual salary range is HKD 450,000 - HKD 750,000. This range is based on industry benchmarks for experienced product designers in major Asian financial hubs and accounts for the specialized nature of Web3 and DeFi design.

Benefits:

• Competitive total compensation package

• Learning and development (L&D) programs

• Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances

• Comprehensive healthcare schemes for employees and dependants

• Additional benefits to be discussed during the hiring process.

Working Hours: 40 hours per week (standard full-time)

📝 Enhancement Note: The salary estimate is based on industry data for senior product designers in Hong Kong, considering the specialized domain of Web3 and DeFi, which often commands a premium. The listed benefits are standard for a tech company of OKX's stature, with a notable emphasis on professional development and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency Exchange & Blockchain Technology

Company Size: 1,000 - 5,000 employees (estimated based on common knowledge of major crypto exchanges)

Founded: 2017 (OKG was founded in 2017, with OKX as a core product)

Team Structure:

• The Product Design team likely operates within a larger Product or Engineering department, collaborating closely with Product Managers, Developers, and QA.

• Designers are expected to work within agile methodologies, participating in sprints and cross-functional team rituals.

• There will be a strong emphasis on cross-regional collaboration, given OKX's global presence and user base.

• Reporting lines likely lead to a Head of Product Design or a Senior Product Lead. Methodology:

• OKX emphasizes a culture of "We Before Me," "Do the Right Thing," and "Get Things Done," suggesting a collaborative, ethical, and results-oriented environment.

• Design processes are expected to be data-informed, incorporating user research, A/B testing, and analysis of user behavior to drive product decisions.

• A strong focus on user experience is paramount, aiming to make complex crypto and DeFi products accessible and