Freelance Marketing Designer (Part-time)

📍 Job Overview

Job Title: Freelance Marketing Designer (Part-time)

Company: Qdrant

Location: New York, United States of America (Remote)

Job Type: PART_TIME

Category: Marketing Design / Creative Operations

Date Posted: 2026-08-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual consistency and brand excellence across all Qdrant marketing initiatives, leveraging AI-powered creative tools.

• Develop compelling marketing assets, including digital creatives, landing pages, email visuals, and presentation materials.

• Collaborate closely with the Visual Designer and Design Lead to evolve and uphold Qdrant's visual identity in a rapidly growing AI technology sector.

• Utilize advanced design software and AI generative tools to produce high-impact visuals that align with fundamental design principles like typography, spacing, and color.

• Contribute to the strategic visual storytelling of Qdrant's open-source vector search engine and AI infrastructure solutions.

📝 Enhancement Note: While the original listing is for a Marketing Designer, this enhancement frames the role within a "Creative Operations" context, emphasizing the structured approach to visual asset creation and brand management crucial for GTM functions in a tech company. The "AI fluency" requirement is highlighted as a key differentiator for this operations-focused creative role.

📈 Primary Responsibilities

• Conceptualize and execute a wide range of marketing collateral, including social media graphics, blog post visuals, pitch decks, and other promotional materials that enhance Qdrant's market presence.

• Design and iterate on website pages and campaign-specific landing pages, ensuring a seamless user experience and effective conversion pathways.

• Produce high-performance ad creatives for digital advertising platforms (e.g., LinkedIn, Google Display Network), optimizing for engagement and brand recall.

• Craft visually appealing and engaging graphics for email marketing campaigns, supporting lead nurturing and customer communication strategies.

• Develop comprehensive event and conference materials, encompassing slide decks, booth designs, and any necessary print assets, to ensure a unified brand experience at physical and virtual events.

• Actively maintain and enforce brand consistency across all visual outputs, ensuring adherence to Qdrant’s established brand identity and style guidelines.

• Leverage AI art direction capabilities to generate unique and relevant imagery that complements marketing messages and enhances visual storytelling.

📝 Enhancement Note: These responsibilities are structured to reflect the operational aspects of marketing design, focusing on output, consistency, and strategic alignment with marketing goals. The emphasis on "execution," "iteration," and "enforcement" points to a role with defined processes and measurable outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience, is highly valued. A strong portfolio demonstrating design acumen is paramount.

Experience: 2-5 years of professional experience in marketing design, visual design, or a similar creative role, preferably within the B2B technology or SaaS sector. Demonstrated experience in a freelance or part-time capacity is a plus.

Required Skills:

• Proven expertise in creating a diverse range of marketing assets, including digital graphics, web visuals, and presentation materials.

• Strong proficiency in Figma and experience working with established design systems to ensure brand coherence.

• Demonstrated ability to art direct and effectively utilize creative AI tools such as MidJourney, Flora AI, Higgsfield, and Claude for visual asset generation.

• Solid understanding of fundamental design principles, including typography, color theory, spacing, and visual hierarchy.

• Experience in designing for web, with a focus on landing pages and website updates.

• Excellent organizational skills, with a proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a freelance or fast-paced environment. Preferred Skills:

• Experience in designing for performance marketing campaigns, including banner ads and social media ad creatives.

• Familiarity with AI-generated imagery art direction and the nuances of guiding AI output for specific marketing objectives.

• Basic understanding of HTML/CSS for implementing designs on web pages.

• Experience in the AI, machine learning, or data infrastructure sectors.

• Familiarity with A/B testing visual elements on landing pages for optimization.

📝 Enhancement Note: This section emphasizes practical skills and tool proficiency, aligning with operations roles that require tangible output and system knowledge. The "preferred skills" section includes elements that would indicate a candidate's readiness to adapt to Qdrant's specific technology domain and contribute to data-driven design optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of marketing design projects showcasing a breadth of work across different channels (e.g., social media, web banners, email campaigns, presentations).

• Case studies demonstrating the process behind at least 2-3 key projects, highlighting problem definition, design exploration, AI tool utilization, and final outcomes.

• Visual examples of how brand consistency was maintained across multiple assets for a single campaign or initiative.

• Evidence of website or landing page design work, with a focus on user interface (UI) and user experience (UX) considerations.

• Demonstrations of proficiency with Figma, including examples of design systems or components used. Process Documentation:

• For each portfolio piece, be prepared to discuss your design process, including:

  • How you interpreted creative briefs and client requirements.

  • Your approach to AI art direction and tool selection.

  • How you ensured brand alignment and design best practices.

  • The iterative steps taken to refine designs based on feedback or performance data.

  • How you managed your time and workflow for each project.

📝 Enhancement Note: The portfolio requirements are designed to assess a candidate's ability to execute, manage projects, and demonstrate a structured approach to design, mirroring the process-oriented nature of operations roles. The emphasis on "process documentation" and "case studies" is crucial for evaluating operational efficiency and strategic thinking in a design context.

💵 Compensation & Benefits

Salary Range: As a freelance, part-time role, compensation will be project-based or an hourly rate commensurate with experience and the scope of work. Based on industry benchmarks for freelance marketing designers with 2-5 years of experience in New York, a competitive hourly rate would likely range from $40 - $75 USD.

Benefits:

• Competitive project-based compensation.

• Flexible working hours and an async-friendly culture, allowing for effective remote work.

• Opportunity to choose your own laptop equipment to optimize your workflow.

• Potential for transition to a full-time role with comprehensive benefits for US-based employees, including:

  • 401k match

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Flexible PTO policy Working Hours: This is a part-time, freelance role with flexible working hours. The workload will vary based on project needs, but the expectation is for approximately 10-20 hours per week, with potential to scale up. The role is designed to be async-friendly.

📝 Enhancement Note: Salary estimation is based on a combination of general freelance design rates in a high-cost-of-living area like New York and the specific requirements of the role, including AI tool proficiency. The benefits section clarifies what is available for freelance versus potential full-time employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Infrastructure / Vector Search Engine. Qdrant operates at the forefront of AI technology, providing a critical component for applications requiring efficient similarity search and data retrieval. This fast-paced, engineering-driven environment demands innovation and adaptability.

Company Size: Qdrant is a rapidly growing Series B funded startup, indicating a dynamic and evolving organizational structure. As a remote-first company, it fosters a global, collaborative atmosphere.

Founded: Qdrant was founded to address the growing need for specialized databases that can handle high-dimensional vector data efficiently, powering the next generation of AI applications.

Team Structure:

• The Marketing Designer will be part of the broader Marketing and Design team, reporting to the Design Lead.

• Close collaboration with the Visual Designer and other marketing stakeholders (e.g., content, product marketing).

• Cross-functional interaction with engineering and product teams to ensure accurate representation of technical features in marketing materials. Methodology:

• Data-driven decision-making, with a focus on measuring the impact of marketing assets on campaign performance.

• Agile and iterative approach to design, incorporating feedback and adapting to new technologies and market trends.

• Emphasis on open-source principles and community engagement within the AI/ML space.

Company Website: https://qdrant.tech/

📝 Enhancement Note: This section contextualizes Qdrant as a cutting-edge AI company, highlighting the implications of this industry for a marketing designer – a need for technical understanding, rapid iteration, and a focus on data-driven results. The "Methodology" section is framed to reflect operational efficiency and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Marketing Designer. It offers a significant opportunity for an individual to contribute to the visual strategy of a fast-growing AI company, gaining exposure to cutting-edge technology and creative AI tools.

Reporting Structure: The designer will report to the Design Lead, working closely with a Visual Designer. This structure allows for mentorship and clear direction while providing autonomy in project execution.

Operations Impact: The Marketing Designer's work will directly influence Qdrant's brand perception, marketing campaign effectiveness, and overall GTM strategy. High-quality, consistent visuals are critical for establishing credibility and attracting customers in the competitive AI market.

Growth Opportunities:

• Potential for transition to a full-time role, offering increased responsibility, benefits, and a stable career path within Qdrant’s expanding team.

• Opportunity to deepen expertise in AI-generated imagery art direction and other advanced creative AI tools.

• Exposure to various marketing channels and campaign strategies, broadening design experience.

• Development of skills in working with design systems and contributing to brand evolution in a high-growth tech environment.

📝 Enhancement Note: This analysis focuses on the career trajectory for a design role within an operations context, emphasizing the potential for growth beyond the initial freelance position and the impact such a role can have on a company's GTM success.

🌐 Work Environment

Office Type: Qdrant is a remote-first company, meaning the primary work environment is digital and distributed globally. This fosters an async-friendly culture that prioritizes results over physical presence.

Office Location(s): While the company has a US presence (New York is mentioned as a location), the role is fully remote and open to candidates in Brazil, Argentina, Costa Rica, Colombia, and the United States.

Workspace Context:

• A fully digital workspace requiring strong self-discipline and communication skills.

• Access to Qdrant's internal communication tools (e.g., Slack) and project management systems for seamless collaboration.

• Collaboration with a global team, necessitating comfort with asynchronous communication and diverse time zones.

• Potential to influence the digital tools and platforms used for creative production and collaboration.

Work Schedule: This is a part-time, freelance role with a flexible schedule, ideal for individuals seeking to balance work with other commitments. The focus is on task completion and meeting project deadlines rather than adhering to rigid office hours.

📝 Enhancement Note: This section highlights the operational advantages of a remote-first, async-friendly environment, emphasizing autonomy and flexibility, which are key considerations for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your application, resume, and portfolio to assess basic qualifications and creative fit.

• Portfolio Review & Creative Discussion: A deeper dive into your portfolio with the Design Lead and Visual Designer. Expect to discuss your design process, approach to AI art direction, and how you've managed brand consistency in past projects.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design task or a hypothetical scenario to evaluate your design skills, problem-solving abilities, and understanding of Qdrant's brand.

• Final Interview: A conversation to discuss your availability, expectations, and cultural fit with the team, potentially with a hiring manager or key stakeholder.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that demonstrate your versatility and ability to meet Qdrant's needs (marketing assets, web design, AI tool usage).

• Tell a Story: For each project, clearly articulate the problem, your role, your design process (especially AI integration), and the impact or outcome. Use visuals to support your narrative.

• Highlight AI Fluency: Explicitly showcase how you've used AI tools (MidJourney, Claude, etc.) to achieve specific design goals, explaining your prompts, iteration process, and how you refined AI outputs.

• Demonstrate Brand Understanding: Include examples that show how you've applied brand guidelines and maintained consistency, or how you would approach it for Qdrant.

• Prepare for Figma & Design Systems: Be ready to discuss your experience with Figma and how you've worked within or contributed to design systems.

Challenge Preparation:

• Familiarize yourself with Qdrant's current brand identity, website, and marketing materials.

• Be prepared to discuss how you would approach designing assets for a hypothetical Qdrant marketing campaign or product launch.

• Think about how AI can be strategically used to enhance marketing visuals beyond simple image generation.

• Practice articulating your design decisions clearly and concisely, focusing on the "why" behind your choices.

📝 Enhancement Note: This section provides actionable advice tailored to a design role within a tech operations context, focusing on demonstrating process, strategic thinking, and tool proficiency during the application and interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Proficiency with its features, components, and design system integration is expected.

• Adobe Creative Suite (Photoshop, Illustrator): Standard tools for image manipulation, vector graphics, and asset creation.

• Creative AI Tools:

  • MidJourney: For generating high-quality, artistic imagery.
  • Flora AI / Higgsfield: Potentially for specific AI-driven design workflows or asset generation.
  • Claude: For AI-assisted content generation, ideation, or potentially image prompting.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts metrics (e.g., click-through rates on ads, conversion rates on landing pages) is beneficial. Familiarity with basic analytics dashboards (e.g., Google Analytics, platform-specific ad managers) is a plus. CRM & Automation:

• No direct CRM or automation tool requirements, but understanding how marketing assets are deployed through marketing automation platforms and CRMs (like Salesforce, HubSpot) provides valuable context.

📝 Enhancement Note: This section details the specific software and AI tools required, crucial for operations roles where technical proficiency is key. It emphasizes not just knowing the tools but understanding their application within a marketing and GTM context.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Fluency: Embracing new technologies and creative AI tools to push design boundaries and find efficient solutions.

• Brand Excellence & Consistency: A commitment to maintaining a high standard of visual quality and brand integrity across all touchpoints.

• Collaboration & Communication: Openly sharing ideas, providing constructive feedback, and working effectively with a global, remote team.

• Data-Driven Design: Understanding that design choices should be informed by performance data and contribute to measurable business objectives.

• Efficiency & Agility: A proactive approach to task management and a willingness to adapt quickly to changing project needs and priorities.

Collaboration Style:

• Async-First: Primarily communicating and collaborating through digital channels, respecting different time zones and work schedules.

• Feedback-Oriented: A culture of constructive critique and iterative improvement, where feedback is welcomed and acted upon.

• Cross-Functional Partnership: Working closely with marketing, product, and engineering teams to ensure cohesive messaging and product representation.

• Ownership & Accountability: Taking responsibility for assigned projects and delivering high-quality work independently.

📝 Enhancement Note: This section translates company values into actionable behaviors relevant to an operations-focused creative role, emphasizing efficiency, data, and collaborative processes within a remote, distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Creativity with Brand Integrity: Effectively using AI tools to generate novel visuals while strictly adhering to Qdrant's established brand guidelines and aesthetic.

• Rapid Iteration in a Fast-Paced Environment: Keeping pace with the demands of a high-growth tech company and evolving marketing campaigns, requiring quick turnarounds.

• Remote Collaboration Dynamics: Navigating communication and project management across different time zones and cultures within a distributed team.

• Translating Technical Concepts Visually: Developing compelling designs that accurately represent complex AI infrastructure concepts to a diverse audience.

Learning & Development Opportunities:

• Mastery of Creative AI Tools: Deepening expertise in prompt engineering, AI art direction, and utilizing advanced features of tools like MidJourney.

• Design System Contribution: Gaining experience in evolving and maintaining a design system for a growing tech brand.

• Exposure to GTM Strategy: Understanding how design directly supports sales and marketing objectives in the AI sector.

• Potential Full-Time Transition: A clear path for career progression within Qdrant, offering stability and expanded responsibilities.

📝 Enhancement Note: This section addresses potential hurdles and learning opportunities specific to the role and company, framing challenges as chances for skill development relevant to operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for art directing AI image generation for a specific marketing goal. How do you ensure brand consistency?" (Focus on AI tool usage, prompt engineering, iteration, and brand guidelines).

• "How would you approach designing a landing page for a new Qdrant feature, considering user experience and conversion optimization?" (Discuss user flows, UI elements, A/B testing potential, and brand alignment).

• "Walk us through a past project where you had to manage multiple design requests with tight deadlines. How did you prioritize and deliver?" (Highlight organizational skills, time management, and communication). Company & Culture Questions:

• "What excites you about Qdrant and the AI infrastructure space? How do you see design contributing to our mission?" (Showcase research into Qdrant, industry awareness, and understanding of design's strategic role).

• "How do you prefer to collaborate within a remote, async-first team? What tools or strategies do you use to stay connected and aligned?" (Demonstrate comfort with remote work, communication etiquette, and proactive engagement).

• "How do you ensure brand consistency across diverse marketing assets, especially when working with external tools or freelancers?" (Emphasize process, guidelines, and quality control). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the tools used (especially AI), your process, and the outcome. Quantify results where possible.

• Showcase AI Integration: Dedicate specific points to how AI tools were leveraged, what challenges they solved, and how you refined the output.

• Highlight Brand Adherence: Be prepared to discuss how you applied brand guidelines and maintained visual integrity.

• Demonstrate Figma Proficiency: Be ready to briefly showcase your Figma workflow or explain your experience with design systems.

• Conciseness is Key: Present your most impactful work efficiently, respecting the interviewer's time.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess the candidate's operational capabilities in design, focusing on process, tool utilization, strategic thinking, and brand management within the context of a tech startup.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application via the provided link on Ashby, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your marketing design skills, AI tool proficiency, and experience with brand consistency, specifically selecting examples relevant to B2B tech or SaaS if possible.

• Resume Optimization: Ensure your resume clearly articulates your experience with Figma, creative AI tools, and your ability to manage multiple projects and deadlines in a remote setting. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially your approach to AI art direction and how you maintain brand integrity. Prepare to discuss case studies from your portfolio that demonstrate problem-solving and execution.

• Company Research: Thoroughly review Qdrant's website, product, and current marketing materials to understand their brand, target audience, and technical offerings. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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