Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Delivery Hero (talabat)

Location: Erbil, Erbil Governorate, Iraq

Job Type: Full-time (Contractor)

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Focus on creating and adapting high-quality, on-brand visual assets for talabat mart's in-app visibility campaigns.

• Drive customer engagement and supplier exposure through compelling shoppable banners, hero banners, and category tiles.

• Collaborate closely with marketing and partnership campaign teams to translate campaign concepts into effective digital designs.

• Ensure design consistency and adherence to talabat mart's brand guidelines across all visibility assets.

• Deliver creative solutions efficiently within agreed timelines, managing revisions as needed.

📝 Enhancement Note: The role is explicitly stated as "Freelance Graphic Designer" and the employment_type is derived as "CONTRACTOR." This indicates a project-based or fixed-term engagement rather than a permanent employee position. The focus on "in-app visibility assets" and "talabat mart" suggests a specialized role within the e-commerce/q-commerce sector.

📈 Primary Responsibilities

• Design and produce clean, attractive, and commercially effective in-app visibility assets for talabat mart, including shoppable banners, hero banners, and category tiles.

• Adapt and translate campaign concepts into various in-app formats and sizes, ensuring clarity in product placement, layout, typography, and color schemes.

• Support daily and weekly campaign design requests, prioritizing based on business objectives and marketing priorities.

• Maintain strict adherence to talabat mart's brand guidelines, ensuring visual consistency across all digital marketing materials and platforms.

• Collaborate effectively with marketing and partnership campaign teams to accurately interpret creative briefs, understand campaign objectives, and deliver designs that meet strategic goals.

• Manage design files meticulously, ensuring proper organization and timely delivery of editable/source files as required for further use or archiving.

• Execute revisions promptly and efficiently while maintaining high-quality standards.

📝 Enhancement Note: The responsibilities emphasize a strong focus on digital asset creation for an e-commerce platform, specifically for the "talabat mart" vertical. The need to "adapt campaign concepts into different in-app formats and sizes" highlights a requirement for versatility and scalability in design execution. The emphasis on "daily and weekly campaign design requests" points to a fast-paced environment requiring efficient workflow management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating foundational design principles is paramount. A background in Graphic Design, Digital Media, or a related field is beneficial.

Experience: 2-5 years of proven experience in digital and e-commerce design, with a focus on visual asset creation for online platforms.

Required Skills:

• Proficiency in industry-standard design software, specifically Adobe Photoshop and Adobe Illustrator, for creating and editing digital assets.

• Demonstrated experience in digital and e-commerce design, with a keen understanding of creating effective promotional layouts and product-based creatives.

• Strong ability to design quickly while maintaining high standards of quality and visual appeal.

• Excellent eye for detail, with a strong grasp of product arrangement, visual hierarchy, typography, and overall visual balance.

• Ability to meticulously follow and apply brand guidelines across diverse campaign themes and asset types.

• Demonstrated flexibility and responsiveness to urgent requests and constructive feedback. Preferred Skills:

• Prior experience designing visuals for grocery, retail, quick-commerce (q-commerce), or general e-commerce platforms.

• Familiarity with app banner design best practices and user interface (UI) considerations for mobile applications.

📝 Enhancement Note: The ai_experience_level is derived as "2-5 years," indicating a need for candidates with established practical experience beyond entry-level. The emphasis on "design quickly while keeping quality high" suggests that efficiency and speed are key performance indicators for this role, common in fast-paced e-commerce operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects, with a specific emphasis on visually compelling in-app assets like banners, tiles, and promotional graphics relevant to e-commerce or retail.

• Include examples that demonstrate the ability to adapt campaign concepts into multiple formats and sizes, highlighting flexibility and creative problem-solving.

• Present case studies or project examples that illustrate a strong understanding of product placement, layout, typography, and color theory to drive commercial appeal and customer engagement.

• Provide evidence of successful collaboration with marketing or campaign teams, showcasing how designs met specific objectives and brand guidelines.

• Clearly articulate the design process for selected projects, emphasizing how brand guidelines were followed and how efficiency was maintained. Process Documentation:

• While formal process documentation might not be a primary deliverable for a freelance role, candidates should be prepared to discuss their personal workflow for managing design requests, incorporating feedback, and ensuring timely delivery.

• Be ready to explain how you organize design files and manage project iterations to maintain clarity and facilitate collaboration.

📝 Enhancement Note: For a freelance role, the "portfolio" is the primary mechanism for demonstrating process and system proficiency. The requirements focus on showcasing practical application of design skills in an e-commerce context, rather than formal process documentation, which is more typical for in-house operations roles.

💵 Compensation & Benefits

Salary Range: As this is a freelance, contract position, compensation will likely be project-based or an hourly rate. Based on industry standards for experienced freelance graphic designers in the Middle East region and considering the specific skills required (Adobe Suite, e-commerce design), an estimated hourly rate could range from $15 - $30 USD per hour, or a project-based fee negotiated per deliverable. This estimate is based on general market data for freelance creative roles in similar economic regions and the specialized nature of the work for a prominent e-commerce platform like talabat.

Benefits:

• As a freelance contractor, standard employee benefits such as health insurance, paid time off, and retirement plans are typically not provided.

• Opportunity to work with a leading on-demand delivery app in the region, gaining valuable experience in the fast-paced e-commerce and q-commerce sector.

• Exposure to high-volume campaign work and the chance to contribute to a widely used consumer platform.

• Potential for ongoing project work based on performance and business needs.

Working Hours: This is a full-time, on-site role, implying a commitment of approximately 40 hours per week, aligning with standard business operations. Flexibility may be required to meet urgent campaign deadlines, typical for freelance engagements.

📝 Enhancement Note: The "Full-time" employment_type combined with "Freelance Graphic Designer" title suggests a contractor role that requires dedicated time commitment, potentially up to 40 hours per week, rather than occasional ad-hoc tasks. Salary estimates are based on the derived ai_experience_level and general freelance rates in comparable regions, acknowledging the lack of specific data.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Delivery / E-commerce / Q-commerce. talabat operates within the rapidly evolving digital commerce landscape, focusing on convenience and speed for everyday deliveries.

Company Size: Delivery Hero is a large, global company operating in numerous markets. talabat, as a key brand within Delivery Hero, functions as a significant regional player with substantial operational scale. This means the role operates within a structured corporate environment but with the agility often found in specific vertical teams.

Founded: talabat was founded in 2004. This long history in the region provides a deep understanding of local markets and customer needs, informing its operational strategies and brand presence.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team within talabat's operations in Iraq.

• Reporting will be to a Marketing Manager or Creative Lead responsible for digital campaigns and asset creation.

• Close collaboration is expected with the marketing, partnership campaigns, and potentially the talabat mart category management teams. Methodology:

• Design decisions are driven by campaign objectives, brand guidelines, and data insights related to customer engagement and conversion.

• Emphasis on iterative design and quick adaptation to evolving marketing needs and promotional calendars.

• A data-informed approach to visual appeal, aiming to optimize visibility and user interaction within the app.

Company Website: https://www.deliveryhero.com/ (Delivery Hero) and https://www.talabat.com/ (talabat)

📝 Enhancement Note: The company description highlights talabat's position as a "leading on-demand food and Q-commerce app" and its "local roots" and "understanding of the needs of the communities we serve." This context is crucial for a designer to understand the brand's positioning and target audience, influencing visual communication strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Graphic Designer, focusing on specialized execution within the e-commerce marketing domain. It offers a practical application of design skills in a fast-paced, results-oriented environment.

Reporting Structure: The designer will report to a manager within the marketing or creative department, receiving briefs and feedback on specific campaign assets. The freelance nature means direct oversight on day-to-day task management, with a focus on output quality and timeliness.

Operations Impact: The visual assets created directly impact the visibility and attractiveness of talabat mart's offerings within the app. Effective designs can lead to increased customer engagement, higher conversion rates for promotions, and improved supplier exposure, all contributing to the commercial success of talabat mart.

Growth Opportunities:

• Develop specialized expertise in e-commerce and q-commerce visual merchandising and digital advertising design.

• Gain experience working with a prominent regional brand and a large global food delivery company (Delivery Hero).

• Build a strong portfolio of high-impact digital assets that can lead to further freelance opportunities or roles in the digital marketing and design space.

• Potential for longer-term contract engagements or future opportunities within Delivery Hero's broader network, based on performance and business needs.

📝 Enhancement Note: The "growth opportunities" are framed within the context of a freelance role, emphasizing skill development, portfolio enhancement, and potential for continued contract work, rather than traditional corporate career ladders. The impact is tied directly to the commercial outcomes of the designed assets.

🌐 Work Environment

Office Type: The role is listed as "On-site," suggesting a requirement to work from talabat's office in Erbil. This environment is likely a professional corporate setting designed to foster collaboration and productivity.

Office Location(s): Erbil, Erbil Governorate, Iraq. Specific office address details would be provided upon engagement.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and potentially dedicated design workstations.

• Access to relevant software and company brand assets will be provided to facilitate design tasks.

• Opportunities for direct interaction with marketing teams and campaign managers to receive briefs, clarify requirements, and gather feedback.

Work Schedule: As a full-time contractor, the work schedule is expected to align with standard business hours, likely Monday to Friday, approximately 40 hours per week. However, freelance roles can sometimes require flexibility to meet project deadlines, potentially involving occasional work outside of standard hours.

📝 Enhancement Note: The "On-site" ai_work_arrangement dictates the need for physical presence, implying a structured work environment and direct team interaction, which can be beneficial for creative roles requiring collaboration and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and design skills.

• Portfolio Review & Technical Assessment: A more in-depth review of the candidate's portfolio, focusing on quality, relevance to e-commerce/app design, and adherence to brand guidelines. This may include a discussion of specific projects and design choices.

• Skills Test/Design Challenge: Candidates may be asked to complete a short design task or adapt an existing concept to demonstrate their speed, creativity, and proficiency with design tools under time constraints.

• Cultural Fit & Collaboration Discussion: An opportunity to discuss working style, communication preferences, and ability to collaborate with marketing and campaign teams.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with digital assets, e-commerce visuals, app banners, and promotional graphics. Highlight versatility in adapting designs to different campaign themes and formats.

• Demonstrate Brand Adherence: Include examples where you successfully followed strict brand guidelines while still producing creative and impactful designs.

• Showcase Speed & Quality: If possible, include projects completed under tight deadlines, demonstrating your ability to deliver high-quality work efficiently.

• Contextualize Your Work: For each project, briefly explain the brief, your role, the objectives, and the outcome or impact of your design. This helps reviewers understand your thought process and problem-solving skills.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize key elements of the brief and ensure your design addresses them effectively.

• Be mindful of brand guidelines and the specific context of talabat mart.

• Aim for a clean, impactful design that communicates the core message quickly.

• Practice working efficiently within a given timeframe.

📝 Enhancement Note: The emphasis on a "Portfolio Review" and potential "Skills Test/Design Challenge" is typical for creative roles, especially freelance positions where practical demonstration of skills is crucial. The advice focuses on presenting work relevant to the specific needs of talabat mart.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mandatory proficiency in Adobe Photoshop and Adobe Illustrator for creating and editing digital graphics, banners, and other visual assets.

• Design Software: Familiarity with other design tools may be beneficial, but Photoshop and Illustrator are the core requirements.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics (e.g., click-through rates, conversion rates) can be an advantage. Familiarity with how visual assets are tracked within an e-commerce platform is beneficial. CRM & Automation:

• No direct CRM or automation tool usage is specified for this design role, but understanding how designs are deployed through marketing automation platforms or content management systems within the talabat ecosystem could be helpful.

📝 Enhancement Note: The primary tools are clearly defined as Adobe Photoshop and Illustrator, reflecting the core requirements for a graphic designer in a digital asset creation role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should aim to enhance the customer experience and drive engagement within the talabat app.

• Efficiency & Speed: Given the fast-paced e-commerce environment and freelance nature, delivering high-quality work promptly is a key expectation.

• Brand Consistency: Upholding and meticulously applying talabat mart's brand guidelines is paramount to maintaining a cohesive brand image.

• Collaboration: Working effectively with marketing and campaign teams to understand briefs and integrate feedback is essential.

Collaboration Style:

• Expected to be collaborative, responsive, and able to integrate feedback from marketing and campaign managers.

• Open communication to clarify briefs and ensure designs align with campaign objectives.

• A proactive approach to managing design requests and timelines.

📝 Enhancement Note: The "Operations Values" are interpreted from the company description's emphasis on customer convenience, regional understanding, and innovation, applied to the context of a design role. Collaboration is key for fulfilling campaign briefs.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The need to create and adapt designs quickly for daily and weekly campaign requests can be demanding.

• Maintaining Brand Consistency: Balancing creative expression with strict adherence to brand guidelines across diverse campaigns.

• Managing Revisions: Efficiently incorporating feedback and making necessary adjustments to designs while meeting deadlines.

• Evolving Campaign Needs: Adapting design approaches to meet the dynamic requirements of e-commerce promotions and marketing strategies.

Learning & Development Opportunities:

• Gain specialized experience in designing for the q-commerce and on-demand delivery sector.

• Enhance skills in rapid design iteration and campaign asset optimization for digital platforms.

• Build a robust portfolio through consistent output for a leading regional brand.

• Networking opportunities within the Delivery Hero/talabat ecosystem.

📝 Enhancement Note: Challenges are framed around the realities of a fast-paced e-commerce design role, emphasizing the need for speed, adaptability, and attention to detail. Growth opportunities are focused on skill enhancement and portfolio building relevant to a freelance career.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an in-app banner from brief to final delivery." (Focus on workflow, tool usage, and client communication)

• "How do you ensure your designs align with brand guidelines while still being creative and engaging?" (Highlight understanding of brand constraints and creative problem-solving)

• "Can you walk us through a project in your portfolio where you had to adapt a campaign concept into multiple formats or sizes?" (Demonstrate adaptability and efficiency)

• "How do you prioritize design requests when faced with multiple urgent deadlines?" (Showcase time management and prioritization skills) Company & Culture Questions:

• "What interests you about working with talabat mart specifically?" (Research talabat mart's offerings and current campaigns)

• "How do you approach receiving and implementing feedback on your designs?" (Emphasize a collaborative and open attitude)

• "What do you understand about the e-commerce/q-commerce design landscape in this region?" (Show awareness of the market and user behavior) Portfolio Presentation Strategy:

• Highlight Relevance: Focus on presenting your strongest e-commerce, app banner, and promotional graphic designs.

• Tell a Story: For each selected project, briefly explain the objective, your creative process, the tools used, and the outcome or impact.

• Showcase Versatility: Demonstrate your ability to create different types of assets and adapt to various campaign themes.

• Be Prepared for Challenges: If asked, be ready to discuss how you would approach a specific design brief for talabat mart.

📝 Enhancement Note: Interview preparation advice is tailored to a graphic design role in e-commerce, focusing on portfolio strength, process explanation, and understanding of brand and campaign objectives.

📌 Application Steps

To apply for this freelance graphic designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your online portfolio (or PDF) prominently features your most relevant digital design work, particularly e-commerce, app banners, and promotional graphics for retail or food delivery.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Photoshop, Illustrator, digital design, e-commerce, and working under tight deadlines. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and discussing how you would approach talabat mart's specific design needs. Be ready to discuss your freelance rate expectations.

• Company Research: Familiarize yourself with talabat's brand, its talabat mart offerings, and recent marketing campaigns to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.