Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: Rome, Lazio, Italy (Onsite)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Technology / Marketing / Software

Date Posted: 2026-04-24

Experience Level: 2-5 Years

🚀 Role Summary

• Design and build high-performing, visually compelling websites and landing pages with a primary focus on the Framer platform.

• Collaborate closely with SEO professionals to ensure web experiences are optimized for search engine discoverability, loading speed, and accessibility standards.

• Partner with marketing, product, and engineering teams to translate brand vision and business objectives into seamless user experiences.

• Develop and maintain modular design components and templates to support scalable website structures and a consistent brand identity.

• Leverage site analytics and user behavior data to drive iterative improvements and inform A/B testing strategies for continuous optimization.

📝 Enhancement Note: While the job title is "Framer Website Designer," the core responsibilities and requirements strongly indicate a role within a broader Go-To-Market (GTM) or Marketing Operations function, specifically focused on the digital presence and conversion optimization of marketing assets. The emphasis on SEO collaboration and analytics suggests a direct impact on lead generation and user acquisition, aligning with GTM objectives. The "Onsite, Lisbon - Portugal" location mentioned in the description conflicts with the "Rome, Italy" location derived from the data. This enhancement assumes the "Rome, Italy" location is the correct primary location for this description, but it's crucial for candidates to verify.

📈 Primary Responsibilities

• Design and construct responsive, accessible, and engaging websites and landing pages utilizing the Framer platform, ensuring a consistent and high-quality user experience across all devices.

• Actively partner with SEO specialists to integrate best practices for search engine optimization, web performance, and accessibility (WCAG) directly into the design and build process.

• Engage in cross-functional collaboration with brand, marketing, and product teams to ensure website designs effectively communicate key messaging and align with overarching business objectives.

• Develop and implement modular components and reusable templates to build scalable and maintainable site architectures, facilitating efficient content management and future expansion.

• Uphold and evolve the visual identity of Air Apps' web presence, ensuring all digital assets adhere to established brand guidelines and contribute to a cohesive brand narrative.

• Monitor key website analytics and user behavior metrics to identify areas for improvement, inform iterative design changes, and support A/B testing initiatives for conversion rate optimization.

• Proactively stay informed about emerging web design trends, updates to the Framer platform, and evolving best practices in website performance and user experience.

📝 Enhancement Note: The responsibilities clearly point towards a crucial role in the digital marketing and GTM pipeline. The emphasis on collaboration with SEO and analytics highlights the need for an operations-minded individual who can translate design into measurable business outcomes, such as lead generation and user engagement. This role is integral to the success of marketing campaigns and overall digital strategy execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles and Framer proficiency will be paramount. Candidates with backgrounds in Graphic Design, Web Design, Digital Media, or related fields are encouraged to apply.

Experience: Approximately 3–5+ years of dedicated experience in website design and development, with a significant focus on creating impactful visual narratives and exceptional user experiences.

Required Skills:

• Deep proficiency in Framer, evidenced by a robust portfolio showcasing responsive web experiences or successfully launched live projects.

• Solid understanding of core web design principles, including effective layout, visual hierarchy, typography, and mobile-first design methodologies.

• Familiarity with web performance optimization techniques, fundamental SEO principles, and accessibility standards (WCAG) to ensure inclusive and performant web assets.

• Proven ability to collaborate effectively with SEO and marketing teams, aligning design outputs with strategic search engine and content initiatives.

• Experience in maintaining and contributing to design systems, ensuring brand consistency and scalability across digital platforms.

• Strong visual communication and rapid prototyping skills to effectively convey design concepts and user flows.

Preferred Skills:

• Prior experience designing marketing websites for SaaS, technology, or AI-driven product companies.

• Foundational knowledge of HTML/CSS, or a strong understanding of how websites are technically developed and deployed.

📝 Enhancement Note: The experience level and required skills indicate a mid-level role, likely within a specialized marketing or GTM operations team. The emphasis on Framer, SEO, and analytics suggests a need for someone who can not only design but also understand the performance implications of their work in a digital marketing context. Candidates should be prepared to demonstrate how their Framer skills translate into measurable business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 3-5 significant projects demonstrating end-to-end website design and development using Framer.

• Each project should clearly articulate the problem statement, design process, Framer-specific implementation details, and the resulting impact.

• Projects should showcase a strong understanding of responsive design, across-device adaptability, and user experience principles.

• Inclusion of live website links is highly encouraged, alongside detailed case studies.

Process Documentation:

• For each portfolio piece, be prepared to discuss the specific workflows and processes followed during design and development.

• Detail how Framer's features were leveraged for efficiency, component creation, and responsive adjustments.

• Explain how feedback was incorporated from stakeholders (e.g., SEO, marketing) and how it influenced the final design.

• Demonstrate an understanding of how site analytics were used to inform design iterations or A/B tests.

📝 Enhancement Note: For a role focused on website design and its impact on marketing and SEO, a portfolio is critical. It serves as the primary evidence of a candidate's ability to execute and deliver results. For operations roles, demonstrating process efficiency, data utilization, and stakeholder collaboration within the portfolio is key.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 USD per year.

Benefits:

• Apple hardware ecosystem provided for work.

• Annual Bonus.

• Top-tier Health and Life Insurance.

• Transportation Budget.

• Coverflex benefits package, including meal allowances, well-being, and more.

• Childcare support.

• Air Conference participation for team collaboration and growth.

• Pension Fund for long-term financial planning.

• Urban Sports Club membership for fitness and well-being.

• Meals 100% free at the company hub.

Working Hours: Standard full-time (40 hours per week) with an expectation of flexibility to meet project deadlines and collaborative needs.

📝 Enhancement Note: The salary range is competitive for a specialized web design role with a strong emphasis on performance and collaboration, especially considering the company's location in a major European hub. The benefits package is comprehensive, indicating a strong focus on employee well-being, work-life balance, and professional development, which are attractive to operations professionals seeking stability and support. The mention of "free meals at the hub" and "transportation budget" suggests a strong emphasis on the onsite work experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Resource Planning and productivity software. Air Apps is positioned in a rapidly evolving market focused on leveraging artificial intelligence to enhance personal and entrepreneurial planning.

Company Size: While not explicitly stated, the description mentions offices in Lisbon and San Francisco and a history since 2018, suggesting a growing, mid-sized tech company likely in the 50-250 employee range.

Founded: 2018 in Lisbon, Portugal.

Team Structure:

• The Framer Website Designer will be part of a cross-functional team, likely reporting into a Marketing or Digital team lead.

• Close collaboration is expected with SEO professionals, brand marketers, product managers, and potentially engineering.

Methodology:

• Data-driven decision-making, with a focus on leveraging analytics for website performance and user engagement improvements.

• Agile methodologies are likely employed given the fast-paced tech environment, encouraging iterative design and development.

• Emphasis on continuous learning and staying ahead of technological advancements, particularly in AI and web technologies.

Company Website: https://www.airapps.com

📝 Enhancement Note: Air Apps' focus on AI and its mission to "think bigger and move faster" suggests a dynamic and innovative work environment. For operations professionals, this means a culture that values efficiency, data-driven insights, and adaptability. The company's self-funded status and significant download numbers indicate a stable yet ambitious growth trajectory.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist or mid-level designer focused on a critical GTM function. It presents an opportunity to grow within a specialized area of digital marketing operations or transition into broader web development or product design roles within the company.

Reporting Structure: Likely reporting to a Marketing Manager, Head of Digital, or a Design Lead, with direct collaboration with SEO specialists and product teams.

Operations Impact: The Framer Website Designer's work directly impacts user acquisition, brand perception, and conversion rates. Their ability to optimize web presence for SEO and user experience contributes significantly to Air Apps' overall GTM strategy and revenue generation potential.

Growth Opportunities:

• Deepen expertise in Framer and advanced web design techniques, potentially becoming a subject matter expert.

• Develop stronger analytical skills by working with site performance data and A/B testing outcomes.

• Gain exposure to broader marketing operations, conversion rate optimization (CRO), and GTM strategy through cross-functional collaboration.

• Potential to take on more complex web projects, lead design initiatives for new product launches, or mentor junior designers.

📝 Enhancement Note: This role offers a clear path for growth within a specialized digital marketing operations niche. The emphasis on performance, SEO, and analytics means that success in this role can lead to opportunities in CRO, digital strategy, or even product-focused design roles, all of which are valuable in the broader GTM operations landscape.

🌐 Work Environment

Office Type: Fully onsite, located in Lisbon, Portugal. The company emphasizes close collaboration within a dynamic, fast-paced environment. Relocation support is available.

Office Location(s): Lisbon, Portugal.

Workspace Context:

• A collaborative physical workspace designed to foster in-person interaction and team synergy.

• Access to a modern tech stack, including Apple hardware, supporting efficient design workflows.

• Opportunities for direct engagement with cross-functional teams, including marketing, product, and engineering, facilitating quick feedback loops and integrated project execution.

Work Schedule: While a standard full-time schedule is expected, the dynamic nature of the tech industry and specific project needs may require flexibility. The emphasis on an onsite environment suggests a structured workday focused on collaborative productivity.

📝 Enhancement Note: The "fully onsite" requirement in Lisbon is a key differentiator. For operations roles, this often implies a culture that values direct communication, spontaneous problem-solving, and team cohesion, which can be highly beneficial for complex GTM initiatives. The availability of relocation support is a significant plus for international candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and Framer proficiency.

• Portfolio Presentation & Technical Interview: A session where you present key projects from your portfolio, discuss your design process, and answer technical questions related to Framer, responsive design, SEO, and web performance. Be prepared to articulate how your designs have driven business outcomes.

• Cross-functional Collaboration Interview: An interview with potential collaborators (e.g., SEO specialist, marketing manager) to assess your ability to work effectively within a team, understand their needs, and communicate design decisions clearly.

• Cultural Fit Interview: A discussion to evaluate alignment with Air Apps' fast-paced, innovative, and ambitious culture.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Showcase Framer Expertise: Highlight projects where you've pushed the boundaries of Framer's capabilities for responsive design, interactivity, and component creation.

• Quantify Impact: Wherever possible, include metrics related to user engagement, conversion rates, SEO improvements, or site performance that resulted from your designs.

• Detail Your Process: Clearly explain the problem, your approach, the tools used (especially Framer), challenges faced, and solutions implemented.

• Focus on Collaboration: If possible, include projects where you worked closely with SEO, marketing, or product teams, highlighting your contribution to their goals.

• Live Links: Prioritize including live links to your work, as this provides the most direct evidence of your skills.

Challenge Preparation:

• Be ready for potential design exercises or case studies that simulate real-world problems. These might involve optimizing an existing landing page or designing a new one for a specific campaign.

• Practice articulating your design rationale concisely and persuasively, focusing on how your decisions support business objectives and user needs.

• Prepare to discuss how you would integrate SEO and accessibility requirements into your Framer design workflow.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges is standard for creative roles but crucial for operations-minded candidates to demonstrate tangible results and process alignment. Candidates should prepare to speak about "how" they achieve results, not just "what" they achieve.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for website design and development. Deep proficiency is essential.

• Design & Prototyping Tools: While Framer is primary, familiarity with tools like Figma, Sketch, or Adobe Creative Suite for asset creation and conceptualization is beneficial.

• Collaboration Tools: Slack, Asana, or similar platforms for team communication and project management.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, or similar tools to monitor website traffic, user behavior, and conversion rates.

• SEO Tools: Familiarity with tools used by SEO professionals (e.g., SEMrush, Ahrefs, Google Search Console) to understand optimization requirements.

• A/B Testing Tools: Platforms like Google Optimize, Optimizely, or Framer's built-in A/B testing capabilities.

CRM & Automation:

• While not directly a CRM role, understanding how website designs feed into marketing automation platforms or CRMs (e.g., HubSpot, Salesforce) is advantageous for understanding the broader GTM funnel.

📝 Enhancement Note: The explicit mention of Framer, alongside analytics and SEO tools, underscores the role's blend of creative design and performance-driven operations. Candidates should be comfortable discussing how their design work integrates with and impacts these operational systems.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to leverage AI and cutting-edge web technologies to create impactful solutions.

• Speed & Agility: A commitment to moving fast and adapting quickly in a dynamic market.

• Data-Driven Decisions: Utilizing analytics to inform design choices and optimize performance.

• User-Centricity: A focus on creating seamless and engaging experiences for users.

• Collaboration: Working effectively across teams to achieve shared goals.

Collaboration Style:

• Highly collaborative, with a strong emphasis on in-person interaction within the Lisbon office.

• Open communication channels are encouraged, fostering a feedback-rich environment.

• Cross-functional teamwork is essential, requiring clear articulation of design concepts and responsiveness to input from marketing, SEO, and product teams.

📝 Enhancement Note: Air Apps' stated values of "thinking bigger and moving faster" and their mission-driven approach suggest a culture that rewards initiative, efficiency, and impactful contributions. For operations professionals, this means a place where process improvement and data analysis are likely highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative design vision with strict SEO, performance, and accessibility requirements.

• Rapidly adapting to evolving web technologies and Framer updates.

• Collaborating effectively with diverse teams to translate complex business needs into intuitive web experiences.

Learning & Development Opportunities:

• Deepen expertise in Framer and web design best practices.

• Gain practical experience in SEO, web performance optimization, and A/B testing.

• Develop stronger skills in cross-functional communication and project management within a tech environment.

• Potential to contribute to larger GTM strategy discussions and product launches.

📝 Enhancement Note: The challenges highlight the operational aspects of the role – ensuring designs are not just aesthetically pleasing but also functional, performant, and aligned with business goals. Growth opportunities focus on expanding skill sets relevant to digital marketing operations and GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative design with technical constraints (e.g., SEO, performance) in Framer. How did you approach it?"

• "How do you stay updated on the latest Framer features and web design best practices?"

• "Walk us through a Framer project in your portfolio that you are most proud of and explain its impact on user engagement or business goals."

Company & Culture Questions:

• "What interests you about Air Apps' mission and our AI-powered approach to resource planning?"

• "How do you see your role contributing to Air Apps' goal of thinking bigger and moving faster?"

Portfolio Presentation Strategy:

• Focus on 2-3 of your strongest Framer projects.

• For each project, clearly articulate the problem, your design process, specific Framer techniques used, and quantifiable results (e.g., increased conversion, improved load times, better SEO ranking).

• Be prepared to demonstrate how your designs meet SEO and accessibility standards.

• Have live links available and be ready to navigate the sites, explaining design choices in real-time.

📝 Enhancement Note: Interview preparation should emphasize the intersection of design, technical execution (Framer), and operational outcomes (SEO, performance, collaboration). Candidates should be ready to demonstrate not just creative talent but also a strategic, results-oriented approach.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Ashby link.

• Portfolio Preparation: Ensure your portfolio clearly showcases your Framer expertise, highlighting at least 2-3 significant projects. Prioritize projects with measurable outcomes related to user experience, SEO, or conversion rates.

• Resume Optimization: Tailor your resume to emphasize Framer proficiency, experience with SEO and accessibility standards, and any collaborative GTM or marketing projects. Quantify achievements where possible.

• Interview Practice: Rehearse your portfolio presentation, focusing on articulating your design process, Framer implementation, and the business impact of your work. Prepare answers to common questions about collaboration and problem-solving.

• Company Research: Familiarize yourself with Air Apps' mission, products, and company culture. Understand their AI focus and how your design skills can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The discrepancy between "Rome" and "Lisbon" locations needs clarification.