Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: Dublin, Ireland

Job Type: FULL_TIME

Category: Web Design / GTM Operations (Marketing & Web Presence)

Date Posted: 2026-04-27

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site (Presidio, San Francisco - Note: Original description mentions San Francisco, but location data indicates Dublin, Ireland. Prioritizing Dublin based on location data.)

🚀 Role Summary

• Spearhead the design and development of high-performance, visually engaging websites and landing pages utilizing the Framer platform.

• Collaborate closely with SEO professionals and cross-functional teams to ensure optimal web presence, discoverability, and user engagement.

• Translate brand vision and business objectives into seamless, responsive web experiences that drive user interaction and brand perception.

• Contribute to the evolution of Air Apps' digital footprint through data-informed iterative improvements and A/B testing initiatives.

• Maintain and enhance the company's visual identity across all web properties, ensuring consistency and adherence to brand guidelines.

📝 Enhancement Note: The original job description indicates an "Onsite – Presidio, San Francisco" location, but the provided location data clearly states Dublin, Ireland. This enhancement assumes the Dublin, Ireland location is accurate and the San Francisco mention was an oversight or refers to a different office. The role is framed within a GTM Operations context, focusing on the operational aspects of web presence, SEO integration, and performance optimization, rather than pure creative design.

📈 Primary Responsibilities

• Design and build responsive, accessible, and engaging websites and landing pages using Framer, ensuring optimal user experience across all devices.

• Partner with SEO experts to integrate search engine optimization best practices directly into the design and build process, focusing on discoverability and site performance.

• Collaborate with brand, marketing, and product stakeholders to translate business goals, messaging, and user needs into effective web solutions.

• Develop and manage modular components and templates to ensure scalability, maintainability, and consistency of the web architecture.

• Uphold and advance the visual identity of Air Apps' web presence, ensuring strict adherence to brand guidelines and aesthetic standards.

• Monitor website analytics and user behavior data to identify opportunities for iterative improvements, A/B testing, and conversion rate optimization (CRO).

• Stay current with emerging web design trends, Framer platform updates, and industry best practices in site performance, accessibility, and SEO.

📝 Enhancement Note: Responsibilities are framed to emphasize the operational aspects of web design, including performance metrics, SEO integration, cross-functional collaboration with GTM teams, and data-driven optimization, aligning with a RevOps/Sales Ops perspective on web presence.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of web design principles is paramount.

Experience: Approximately 3–5+ years of hands-on experience in designing and building websites, with a demonstrable focus on visual storytelling and user experience (UX).

Required Skills:

• Deep proficiency and practical experience with Framer for website design and development.

• A robust portfolio showcasing a range of responsive web experiences, live projects, or case studies.

• Solid understanding of core web design principles: layout, visual hierarchy, typography, color theory, and mobile-first design methodologies.

• Familiarity with web performance optimization techniques to ensure fast loading times and a smooth user experience.

• Foundational knowledge of SEO principles and their application within web design.

• Understanding of web accessibility standards (e.g., WCAG) and their implementation in design.

• Ability to collaborate effectively with SEO specialists and marketing teams to align design with content and search strategies.

• Experience in maintaining or contributing to a design system for consistency and scalability.

• Strong visual communication, wireframing, and prototyping skills.

Preferred Skills:

• Experience designing marketing websites for SaaS, technology, or AI-driven products.

• Familiarity with HTML/CSS, or a strong understanding of front-end development principles and how websites function.

• Experience with analytics tools (e.g., Google Analytics) and A/B testing platforms for performance monitoring and optimization.

📝 Enhancement Note: The experience level is inferred from the "3–5+ years" requirement. The emphasis on Framer, SEO, and performance aligns with operational efficiency goals in GTM. The "bonus points" are categorized as preferred skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating recent and relevant Framer projects, showcasing a variety of website types (e.g., landing pages, product microsites, marketing pages).

• Case studies that detail the problem, design process, Framer implementation, and measurable outcomes (e.g., conversion rates, SEO improvements, user engagement metrics).

• Examples of responsive design implementation and how mobile-first principles were applied.

• Documentation or visual evidence of how accessibility standards were considered and integrated into the designs.

Process Documentation:

• Evidence of a structured design process, from initial concept and wireframing to final build and iteration.

• Demonstrations of how user feedback or analytics data informed design decisions and iterative improvements.

• Examples of collaboration workflows with SEO specialists, marketing teams, or other stakeholders.

• Documentation of component-based design or contributions to a design system, highlighting scalability and consistency.

📝 Enhancement Note: Portfolio requirements are tailored to highlight operational impact and process-driven design, emphasizing measurable results and collaboration, crucial for GTM and operations-focused roles.

💵 Compensation & Benefits

Salary Range: €100,000 - €125,000 USD per year (based on provided salary data, converted to USD for consistency with input). Note: Localized research for Dublin, Ireland suggests this range is competitive for mid-level design roles with specialized platform expertise.

Benefits:

• Apple hardware ecosystem provided for work.

• Annual Bonus opportunities.

• Top-tier Health and Life Insurance coverage.

• Transportation Budget to support commute needs.

• Coverflex benefits package, including meal allowances, well-being stipends, and more.

• Childcare support services.

• Air Conference participation for team building and professional development.

• Pension Fund contribution for long-term financial security.

• Urban Sports Club membership for an active lifestyle.

• Meals 100% free when working from the hub.

Working Hours: 40 hours per week, with an on-site work arrangement.

📝 Enhancement Note: Salary range is directly from input. Benefits are detailed as provided. The "working hours" are inferred from the standard full-time definition. The on-site aspect is critical for this role's collaboration needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Personal & Entrepreneurial Resource Planning (PRP) software.

Company Size: Growing company, with a global presence (Lisbon and San Francisco offices). The exact number of employees is not specified but implied to be substantial given 100 million downloads.

Founded: 2018, self-funded, with a long-term vision.

Team Structure:

• The Framer Website Designer will be part of a cross-functional team, likely integrated with Marketing, Product, and Engineering departments.

• Close collaboration with SEO professionals is a key aspect of the role.

Methodology:

• Data-driven decision-making, with a focus on monitoring site analytics and user behavior for iterative improvements.

• Emphasis on challenging the status quo and pushing boundaries with AI-driven solutions.

• Agile and fast-paced approach to product development and marketing efforts.

• Commitment to continuous learning and staying updated with industry trends.

Company Website: https://www.airapps.com

📝 Enhancement Note: Company culture and methodology are inferred from the provided description, emphasizing innovation, data-driven approaches, and GTM alignment, which are key for operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level for a specialized web designer. It offers a significant opportunity to own and shape the company's primary web presence, directly impacting user acquisition and brand perception. It bridges creative design with GTM operational effectiveness.

Reporting Structure: While not explicitly stated, this role likely reports to a Head of Marketing, Head of Design, or a senior member of the GTM operations team, with direct collaboration with SEO professionals.

Operations Impact: The Framer Website Designer's work will have a direct and measurable impact on Air Apps' Go-To-Market strategy by enhancing lead generation through optimized landing pages, improving user onboarding via clear product microsites, and strengthening brand authority through a consistent and professional web presence. Performance metrics, SEO rankings, and conversion rates will be key indicators of success.

Growth Opportunities:

• Specialization: Deepen expertise in Framer, advanced web performance optimization, and SEO-integrated design.

• Leadership: Potential to lead web design initiatives, mentor junior designers, or contribute to the development of a comprehensive design system as the company scales.

• Cross-functional Advancement: Opportunities to transition into broader GTM operations, product marketing, or UX strategy roles by leveraging insights gained from website performance and user behavior analysis.

• Skill Development: Access to training and development opportunities, including industry conferences and internal workshops, to stay ahead of web design and GTM technology trends.

📝 Enhancement Note: Career growth is analyzed through the lens of operations and GTM, focusing on impact, specialization, and cross-functional potential.

🌐 Work Environment

Office Type: The primary location is stated as Dublin, Ireland, with a mention of an office in Presidio, San Francisco. The role is "fully onsite" based at the Dublin office.

Office Location(s): Dublin, Ireland. Relocation support is available.

Workspace Context:

• A dynamic and fast-paced environment conducive to in-person collaboration.

• Access to Apple hardware and a supportive ecosystem for work.

• A culture that encourages creativity and ambition.

• Opportunities for direct interaction with cross-functional teams, fostering a collaborative approach to problem-solving.

• On-site amenities such as free meals contribute to a positive and engaging work atmosphere.

Work Schedule: Standard full-time hours (40 hours/week) with an emphasis on on-site presence for team synergy and collaborative workflows.

📝 Enhancement Note: The work environment is described based on the "fully onsite" requirement and the company's description, emphasizing collaboration and in-person interaction crucial for operational alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess Framer proficiency, design experience, and alignment with role requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, design choices, Framer implementation, and measurable outcomes. This may include technical questions related to web design principles, SEO, and accessibility.

• Cross-functional Collaboration Exercise: An interview or exercise focused on how the candidate collaborates with SEO professionals and marketing teams, demonstrating their ability to integrate business goals and technical requirements into design.

• Cultural Fit Interview: Assessment of alignment with Air Apps' values, including ambition, speed, and a data-driven mindset.

• Final Round: Discussion on strategic thinking, problem-solving approach, and potential impact on Air Apps' web presence.

Portfolio Review Tips:

• Showcase Framer Expertise: Highlight projects built exclusively or primarily with Framer, detailing specific features, interactions, and responsive layouts created.

• Quantify Impact: For each project, provide clear metrics on performance improvements, SEO gains, conversion rate increases, or user engagement enhancements. Use data to tell the story of your work's success.

• Detail Collaboration: Explain how you worked with SEO experts, marketers, or product teams. Showcase examples of design adaptations based on feedback or performance data.

• Focus on Process: Articulate your design process, from understanding requirements to final implementation and iteration, emphasizing efficiency and problem-solving.

• Demonstrate Brand Alignment: Show how your designs reflect and enhance brand identity, and how you've maintained consistency across different web assets.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve optimizing an existing landing page or designing a new one for a specific GTM campaign, with a focus on Framer, SEO, and performance.

• Practice articulating your design decisions clearly and concisely, linking them to business objectives and user needs.

• Prepare to discuss how you would approach A/B testing and iterative improvements based on analytics data.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their Framer skills, operational impact, and collaborative abilities within the context of a GTM role.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for website design and development. Expertise in advanced features, component creation, and responsive design within Framer is essential.

• Prototyping Tools: Proficiency in tools commonly used for wireframing and prototyping may be beneficial, even if Framer itself has strong prototyping capabilities.

Analytics & Reporting:

• Website Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, or similar for monitoring website traffic, user behavior, and conversion rates.

• A/B Testing Tools: Experience with platforms like Google Optimize, Optimizely, or VWO for running and analyzing experiments.

CRM & Automation:

• While not a direct CRM role, understanding how website interactions feed into CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms can be advantageous for aligning web strategy with broader GTM operations.

📝 Enhancement Note: The technology stack is inferred from the core responsibilities and preferred skills, emphasizing Framer as the primary tool and incorporating essential GTM/operations analytics tools.

👥 Team Culture & Values

Operations Values:

• Think Bigger, Move Faster: A culture that encourages ambitious goals and rapid execution, with an emphasis on efficiency and iterative progress.

• Data-Driven Decision Making: Valuing insights derived from analytics and user behavior to inform design and strategy.

• Innovation & AI Focus: Commitment to leveraging AI and challenging the status quo to create impactful solutions.

• Collaboration: Strong emphasis on cross-functional teamwork and open communication to achieve shared objectives.

• User-Centricity: Designing with the end-user in mind, ensuring accessibility and a positive experience.

Collaboration Style:

• Highly collaborative, with a strong emphasis on in-person interaction within the Dublin office.

• Close partnerships between design, marketing, product, and engineering teams.

• Open communication channels to ensure alignment on brand, product, and GTM strategies.

• A culture that values feedback and iterative improvement based on collective insights.

📝 Enhancement Note: Culture and values are derived from the company description, framed to highlight aspects relevant to operations professionals focused on efficiency, data, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Ensuring visually compelling designs also meet stringent performance, SEO, and accessibility standards.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving marketing campaigns, product updates, and user feedback while maintaining design quality.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs (marketing, product, engineering, SEO) into cohesive web solutions.

• Staying Ahead of Platform Evolution: Keeping pace with frequent updates and new features within Framer and related web technologies.

Learning & Development Opportunities:

• Framer Mastery: Becoming a leading expert within the organization on the Framer platform and its capabilities.

• GTM Strategy Insight: Gaining a deeper understanding of how web presence directly supports broader Go-To-Market initiatives, SEO strategy, and user acquisition funnels.

• Data Analysis & CRO: Developing skills in interpreting web analytics and applying insights to optimize conversion rates.

• Design System Contribution: Opportunity to influence and expand Air Apps' design system, impacting consistency and efficiency across web projects.

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the operational realities of a fast-paced tech company and the specific demands of a GTM-aligned design role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a specific campaign, considering both visual appeal and SEO requirements in Framer?" (Focus on process, Framer features used, SEO considerations, and metrics for success.)

• "Describe a time you collaborated with an SEO specialist or marketing team to optimize a website. What was your role, and what were the outcomes?" (Highlight collaboration, problem-solving, and data-driven adjustments.)

Company & Culture Questions:

• "What attracts you to Air Apps' mission and our approach to AI-powered planning?" (Show research into the product and company vision.)

• "How do you see your role contributing to Air Apps' goal of 'thinking bigger and moving faster'?" (Connect your design skills and process to company values.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the initial problem or objective, your design process, the Framer techniques used, and the quantifiable results (e.g., conversion rate improvements, SEO ranking changes, user engagement metrics).

• Highlight Framer Specifics: Point out unique Framer features you utilized, complex layouts, interactive elements, and responsive breakpoints you implemented.

• Emphasize Operational Impact: Explain how your design decisions contributed to business goals, such as lead generation, user acquisition, or brand awareness, and how you collaborated with GTM teams.

• Be Prepared for Technical Deep Dives: Anticipate questions about web performance, accessibility standards (WCAG), and how your designs integrate with SEO strategies.

📝 Enhancement Note: Interview preparation advice is tailored to the specific technologies (Framer), GTM context, and operational expectations of the role.

📌 Application Steps

To apply for this Framer Website Designer position:

• Submit your application through the Ashby application link provided.

• Curate Your Portfolio: Ensure your portfolio prominently features your best Framer projects. Tailor your case studies to highlight your contributions to website performance, SEO integration, and measurable GTM impact.

• Optimize Your Resume: Clearly articulate your experience with Framer, web design principles, SEO fundamentals, and any relevant GTM collaboration. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, Framer implementation, collaborative efforts with SEO/marketing teams, and the quantifiable results of your work.

• Research Air Apps: Understand their product (AI-powered PRP), company mission ("think bigger and move faster"), and current web presence. Identify potential areas for design improvement that align with their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.