E-commerce UX/UI Brand Designer (DTC Focus)

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer (DTC Focus)

Company: Blue Stout

Location: Remote (Argentina)

Job Type: Full-time Contractor

Category: Design Operations / Brand Operations (with a strong UX/UI focus)

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end UX/UI design for multiple Direct-to-Consumer (DTC) e-commerce brands, focusing on conversion-driven design strategies and brand consistency.

• Develop and implement scalable UI systems and high-fidelity mockups using Figma, translating brand concepts into effective online store experiences.

• Collaborate closely with strategists, project managers, and developers throughout the project lifecycle, from initial concept and wireframing to final launch and QA.

• Proactively identify and integrate AI tools and methodologies to enhance design production speed, quality, and efficiency across the team's workflow.

• Champion a data-informed design approach, balancing creative innovation with proven conversion rate optimization (CRO) best practices to drive tangible business results.

📝 Enhancement Note: This role is positioned within a specialized e-commerce design agency, requiring a blend of creative design, strategic UX thinking, and a strong emphasis on measurable business outcomes (conversion rates). The explicit requirement for AI integration and a "results over trends" mindset indicates a forward-thinking operations and design culture focused on efficiency and impact.

📈 Primary Responsibilities

• Own the complete UX and UI design lifecycle for multiple DTC e-commerce brands, from initial strategy and wireframing through to final execution and launch.

• Design and optimize online stores and landing pages specifically to enhance clarity, user experience, and drive sales conversions.

• Create detailed wireframes, develop robust and scalable UI component systems, and produce high-fidelity mockups within Figma.

• Translate abstract brand ideas and strategies into coherent, user-friendly visual design systems that ensure brand consistency across all digital touchpoints.

• Present design concepts and project progress confidently to stakeholders, and facilitate seamless collaboration with project managers and development teams during handoff, quality assurance (QA), and launch phases.

• Proactively identify and address usability issues, continuously seeking opportunities to improve user experience and apply established conversion best practices.

• Strategically balance innovative UI design with data-backed CRO principles to maximize performance and customer engagement.

• Develop and maintain comprehensive brand identity guidelines, ensuring consistent application across all customer-facing e-commerce channels.

• Lead the exploration and implementation of AI-driven initiatives to accelerate design production, improve output quality, or streamline design processes (e.g., AI-assisted ideation, image/asset generation, leveraging Figma AI plugins, research synthesis).

• Drive continuous improvement of internal design processes, tools, systems, and workflows, focusing on both the aesthetic output and operational efficiency.

📝 Enhancement Note: The responsibilities emphasize an end-to-end ownership model, typical for mid-level to senior design roles in agency settings. The explicit mention of AI integration and process improvement highlights a proactive approach to operational efficiency within the design function, which is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is expected, supplemented by demonstrable professional experience.

Experience: A minimum of 3 years of direct experience in UX/UI design specifically for e-commerce or DTC brands, with a mandatory requirement for agency experience serving multiple clients simultaneously.

Required Skills:

• Agency Experience: Proven track record of working within a digital or e-commerce design agency, managing multiple client projects concurrently.

• E-commerce DTC Design: Demonstrated experience designing and shipping live e-commerce storefronts; portfolio must showcase actual, deployed websites (concept-only or Dribbble shots are insufficient).

• Shopify Expertise: Proven experience with Shopify or Shopify Plus, including deep understanding of theme development, section implementation, platform constraints, and e-commerce best practices.

• Figma Proficiency: Advanced, expert-level proficiency in Figma for all aspects of UI/UX design, wireframing, prototyping, and design system creation.

• UX Fundamentals & Accessibility: Deep understanding of core UX principles, mobile-first design strategies, and web accessibility standards (WCAG).

• AI Integration: Practical, hands-on experience utilizing AI tools to accelerate or enhance design deliverables and processes (e.g., AI-assisted concepting, asset generation, research synthesis, QA checks). A proactive mindset towards identifying new AI applications is crucial.

• Project Lifecycle Management: Ability to manage projects from initial concept through to successful launch, including client presentations and developer handoffs.

• Data-Informed Design: Capability to articulate design decisions with data and conversion metrics, rather than solely relying on subjective aesthetic preferences.

• Agility & Asynchronous Work: Comfort and effectiveness in working at a fast pace, asynchronously, and managing multiple client projects concurrently.

• Communication & Proactivity: Consistent ability to meet deadlines and proactively communicate potential timeline risks or challenges.

Preferred Skills:

• HTML/CSS Understanding: Basic ability to read and interpret HTML/CSS code to facilitate better collaboration with developers and understand platform limitations.

• Front-End Development Familiarity: A foundational understanding of front-end development principles to enhance collaboration with engineering teams.

• Agile/Multi-Client Agency Environment: Experience thriving in a fast-paced, agile, multi-client agency setting.

• Other E-commerce Platforms: Familiarity with alternative e-commerce platforms such as WooCommerce or Magento.

• Remote-First Experience: Prior experience working effectively in a fully remote or remote-first environment.

• Team-Level AI Workflow Contribution: Experience in building or contributing to AI-assisted design workflows at a team level (e.g., developing prompt libraries, templates, or rolling out plugins).

• ClickUp Proficiency: Familiarity with project management tools like ClickUp.

📝 Enhancement Note: The emphasis on "live sites" and "agency experience" is critical. The requirement for AI integration isn't just about using tools, but about a proactive, process-improvement mindset. The "Must-Haves" are clearly defined and non-negotiable, with a specific raise in the years of experience from 2 to 3, indicating a need for seasoned candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live Shopify/Shopify Plus Stores: A minimum of 2-3 live Shopify or Shopify Plus stores that the candidate has personally designed and shipped. Direct URLs are mandatory for review.

• End-to-End Project Examples: Showcase projects that demonstrate ownership from initial strategy and wireframing through to high-fidelity UI design and successful launch.

• Design System Components: Include examples of scalable UI component systems, style guides, or brand identity guidelines developed for e-commerce clients.

• Conversion-Focused Case Studies: For each featured project, provide a brief explanation of the design challenges, the implemented solutions, and the quantifiable results (e.g., improvements in conversion rate, user engagement, or sales).

Process Documentation:

• Workflow Design & Optimization: Candidates are expected to articulate their process for designing e-commerce storefronts, including how they approach user research, wireframing, prototyping, and iterative design.

• System Implementation & Automation: Demonstrate how design systems are implemented and maintained, and how automation (especially AI-driven) is leveraged to streamline workflows and improve efficiency.

• Measurement & Performance Analysis: Show how design decisions are validated and measured against business objectives, using data and analytics to inform future design iterations.

📝 Enhancement Note: The portfolio requirements are extremely specific, focusing on tangible results (live sites) and verifiable experience (Shopify, agency work). The emphasis on process documentation suggests the company values structured approaches and continuous improvement, particularly concerning AI integration and efficiency.

💵 Compensation & Benefits

Salary Range: 3,200 - 3,500 USD per Month.

Explanation: This range is based on the provided compensation details for a full-time contractor role in Argentina, considering the mid-level experience requirement and the specialized skills in e-commerce UX/UI design, Shopify, and AI integration. The compensation reflects the demand for experienced designers in the DTC e-commerce space, particularly those with agency backgrounds and a proactive approach to technology.

Benefits:

• Full-Time Contractor Status: Provides a stable, full-time engagement with the agency.

• Remote Work Flexibility: Opportunity to work from anywhere in Argentina, with a requirement for overlap with US EST or PST time zones.

• Direct Impact: Work on high-profile DTC brands and contribute directly to their growth and conversion success.

• Continuous Learning: Exposure to cutting-edge AI tools and design methodologies within a forward-thinking agency.

• Professional Development: Potential for growth within the agency by taking on more complex projects and leading AI initiatives.

Working Hours: Approximately 40 hours per week, with a mandatory overlap of at least 4 hours with either US EST (Eastern Standard Time) or PST (Pacific Standard Time) business hours to facilitate collaboration.

📝 Enhancement Note: The salary is provided as a monthly range, typical for contractor roles. The benefits are framed around the nature of the role (remote, full-time contractor) and the agency's focus on innovation and impact. The overlap requirement is a crucial operational detail for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Design Agency, specializing in E-commerce and Direct-to-Consumer (DTC) brands. The agency focuses on creating brands and storefronts that are optimized for conversion.

Company Size: While not explicitly stated, the description implies a growing agency that handles multiple clients, suggesting a dynamic team environment. The need for specific roles like this indicates a structured yet agile operational setup.

Founded: Not specified, but the agency's focus on modern DTC brands and AI integration suggests a relatively contemporary establishment or a significant evolution in its operational approach.

Team Structure:

• The design team likely operates with a lead designer overseeing project execution, with individual designers owning specific client projects.

• Collaboration is expected to be cross-functional, involving strategists, project managers, and developers, with clear handoff procedures.

• The emphasis on AI integration suggests a culture that encourages experimentation and knowledge sharing around new technologies. Methodology:

• Data-Driven Design: Emphasis on using data, analytics, and conversion metrics to inform and validate design decisions.

• Agile Project Management: Experience working in fast-paced environments with iterative development cycles, common in agency settings.

• AI-Augmented Workflows: Actively exploring and implementing AI tools to enhance design processes, speed, and quality.

Company Website: bluestout.com

📝 Enhancement Note: The company culture is defined by its specialization in conversion-focused e-commerce design, a results-oriented mindset, and a proactive embrace of AI. This suggests a team that values efficiency, measurable impact, and continuous improvement, likely operating with agile methodologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level E-commerce UX/UI Brand Designer. It requires significant autonomy in project ownership, from conceptualization to execution, and the ability to influence design strategy for clients. The expectation is for candidates to bring a strong point of view and practical experience, especially with Shopify and AI tools.

Reporting Structure: The designer will likely report to a Lead Designer or a Creative Director within the agency. Collaboration will be cross-functional with Project Managers, Strategists, and Developers.

Operations Impact: The designer's impact is directly tied to the revenue and conversion performance of the DTC brands they work on. Success is measured by tangible business outcomes, such as increased sales, improved conversion rates, and enhanced customer experience, all of which directly contribute to client satisfaction and agency growth.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI, conversion rate optimization (CRO), and AI-driven design workflows.

• Leadership: Potential to become a Senior Designer, Lead Designer, or even an AI Design Specialist as the agency expands its AI capabilities.

• Skill Expansion: Opportunities to learn and apply skills in areas like front-end development understanding, advanced analytics interpretation, and leading client strategy sessions.

• Process Improvement: Contribute significantly to refining and innovating the agency's design processes, tools, and systems, especially concerning AI integration.

📝 Enhancement Note: The growth trajectory for this role emphasizes specialization within the e-commerce design niche, leadership in AI adoption, and contribution to operational process improvements, aligning with a career path focused on impact and expertise within a specialized agency.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a distributed team structure, requiring strong self-discipline and asynchronous communication skills.

Office Location(s): Primarily based in Argentina, with the mandatory requirement for significant overlap (4+ hours) with US EST or PST business hours. This facilitates real-time collaboration with US-based clients and internal teams.

Workspace Context:

• Collaborative Tools: The team relies heavily on digital collaboration tools (e.g., Figma, ClickUp, communication platforms) to maintain connectivity and workflow efficiency.

• Technology Focus: Access to and utilization of modern design software and AI tools is fundamental to the role.

• Independent Work: The environment supports independent work, demanding strong time management and proactive communication from team members.

Work Schedule: Full-time, approximately 40 hours per week. Flexibility exists within the remote setup, but the critical requirement is the defined overlap with US time zones for synchronous collaboration needs.

📝 Enhancement Note: The remote work environment is a key feature, necessitating strong communication protocols and self-management. The overlap requirement is a practical operational constraint for global remote teams.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Review: Initial screening based on submitted portfolio, with a strict requirement for live Shopify/Shopify Plus store examples.

• Portfolio Walkthrough Call: A dedicated session to discuss specific projects, design decisions, process, and the candidate's role in achieving results. This is where the "Figma AI Hero" phrase and AI usage example will be scrutinized.

• Team/Culture Interview: Assessment of cultural fit, collaboration style, communication skills, and alignment with the agency's values (e.g., results-driven, data-informed, AI-forward).

• Offer: Extension of an offer to the selected candidate.

Portfolio Review Tips:

• Highlight Live Shopify Stores: Ensure the 2-3 required live Shopify/Shopify Plus store URLs are prominent and functional.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate on product pages by Y%").

• Showcase AI Integration: Be ready to discuss specific instances where AI tools were used to accelerate design, improve quality, or streamline a process. Provide the requested one- or two-sentence example clearly.

• Demonstrate Process: Be prepared to walk through your design process, from discovery and wireframing to UI design and developer handoff, emphasizing efficiency and collaboration.

• Articulate Brand Systems: Clearly explain your approach to building and maintaining brand identity and UI systems for e-commerce.

Challenge Preparation:

• Design Thinking: Be ready to discuss how you approach design challenges, particularly those related to conversion optimization and user experience in e-commerce.

• Problem Solving: Prepare to discuss how you handle design obstacles, client feedback, and technical constraints.

• AI Strategy: Think about how AI can be further integrated into design workflows beyond the basic examples, demonstrating strategic thinking.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio and practical application of skills. The specific instructions (live sites, "Figma AI Hero," AI usage example) are critical for passing the initial screening. The interview process emphasizes a blend of technical skill, process understanding, and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a core requirement for wireframing, UI design, prototyping, and design system development.

• Shopify/Shopify Plus: Deep understanding of the platform's capabilities, constraints, and best practices for theme development and page design.

Analytics & Reporting:

• Conversion Data Tools: While not explicitly listed, a strong understanding of how to interpret data from tools like Google Analytics, Hotjar, or platform-specific analytics is implied for CRO.

• Performance Metrics: Ability to track and report on key performance indicators (KPIs) related to e-commerce conversion and user engagement.

CRM & Automation:

• Project Management Tools: Experience with tools like ClickUp is a bonus, indicating a need for organized workflow management.

• AI Design Tools: Practical experience with various AI-powered design assistants, plugins, and platforms for ideation, asset generation, research, and workflow automation.

Other Potential Tools (Bonus Skills):

• HTML/CSS: Basic understanding for better collaboration.

• WooCommerce, Magento: Familiarity with other e-commerce platforms.

📝 Enhancement Note: Figma and Shopify are central to this role. The emphasis on AI tools suggests a modern technology stack where innovation and efficiency are prioritized. Familiarity with analytics and project management tools is crucial for operational success.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A primary focus on delivering measurable business outcomes, particularly conversion rates and sales performance for clients.

• Data-Driven Decision Making: Design choices are validated and informed by data, analytics, and user behavior insights.

• Efficiency & Speed: Embracing tools and processes, including AI, to work faster and more effectively without compromising quality.

• Collaboration & Communication: Strong emphasis on teamwork, clear communication, and proactive updates, especially within a remote and multi-client environment.

• Continuous Improvement: A culture that encourages seeking out new methods, tools (especially AI), and process optimizations to enhance both individual and team performance.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with strategists, project managers, and developers is essential for project success.

• Feedback-Rich Environment: Openness to constructive feedback on designs and processes, with a focus on collective improvement.

• Asynchronous Communication: Proficiency in asynchronous communication methods to effectively work across different time zones and work schedules.

• Client-Centric Approach: All efforts are geared towards meeting and exceeding client expectations and driving their business objectives.

📝 Enhancement Note: The core values revolve around tangible results, data, efficiency, and collaborative execution, all within a remote agency context. The proactive adoption of AI is a defining characteristic of their operational culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high design quality and conversion focus while working at a fast pace across multiple client projects.

• Effective AI Integration: Continuously identifying and implementing AI tools that genuinely enhance productivity and design quality, rather than just adopting new technology for its own sake.

• Remote Collaboration Dynamics: Ensuring effective communication and seamless collaboration within a distributed team and with clients in different time zones.

• Client Stakeholder Management: Presenting and defending design decisions to diverse clients, who may have varying levels of design understanding or differing priorities.

Learning & Development Opportunities:

• Advanced AI in Design: Opportunities to become an expert in AI-assisted design workflows, prompt engineering for design, and utilizing emerging AI design tools.

• E-commerce CRO Specialization: Deepen expertise in conversion rate optimization techniques specifically for online storefronts.

• Agency Process Improvement: Contribute to the evolution of the agency's design processes, tools, and best practices, especially in areas like AI adoption and remote collaboration.

• Client Strategy Involvement: Gain experience in client strategy development and presentation, moving beyond pure execution to strategic input.

📝 Enhancement Note: The challenges highlight the inherent complexities of agency work and remote collaboration, amplified by the push for AI integration. Growth opportunities are geared towards specialization, strategic contribution, and leadership in modern design practices.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance aggressive client deadlines with maintaining high design quality. How did you prioritize and manage your workload?" (Focus on time management, prioritization, and quality assurance)

• "How have you used AI tools in your design workflow to date? Provide a specific example of how it sped up your process or improved a deliverable." (Be ready with your "Figma AI Hero" example and other instances)

• "Walk us through your process for designing a high-converting Shopify storefront. What are the key elements you focus on, and how do you validate your decisions?" (Emphasize data, CRO, and UX fundamentals) Company & Culture Questions:

• "Why are you interested in working for a DTC-focused e-commerce design agency, and what attracts you to Blue Stout specifically?" (Research the agency's work and values)

• "How do you approach collaboration with developers and strategists, especially in a remote setting?" (Highlight communication skills, proactive updates, and understanding of cross-functional roles)

• "What are your thoughts on the role of AI in the future of design, and how do you see it impacting e-commerce design?" (Demonstrate forward-thinking and alignment with the company's AI focus) Portfolio Presentation Strategy:

• Structure Your Walkthrough: For each project, clearly state the client, the business objective, your role, the key design challenges, your proposed solutions (highlighting UX/UI and AI where applicable), and the quantifiable results.

• Showcase Live Sites: Be ready to navigate to and discuss the live Shopify sites directly, pointing out specific design elements and their purpose.

• Explain Your "Why": Articulate the rationale behind your design decisions, backing them up with UX principles, CRO best practices, or data insights.

• Highlight AI Contributions: Be prepared to explain precisely how AI tools were used, what benefits they provided, and how they fit into your overall design process.

📝 Enhancement Note: Preparation should focus on demonstrating tangible results, a data-driven approach, practical AI application, and strong collaboration skills, all within the context of e-commerce and agency work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 live Shopify or Shopify Plus store URLs that you personally designed. Tailor your portfolio to highlight your experience in DTC e-commerce, conversion optimization, and your unique approach to design systems.

• Resume Optimization: Craft your resume to emphasize agency experience, direct e-commerce/DTC design work, Shopify proficiency, advanced Figma skills, and any quantifiable achievements related to conversion rate improvements. Strategically include keywords like "UX/UI," "CRO," "Shopify," "DTC," and "AI."

• Prepare AI Example: Clearly articulate in your application (as requested) a one- or two-sentence example of how you've used AI to speed up or improve a design deliverable or process. Be ready to elaborate on this during the interview.

• Company Research: Thoroughly review Blue Stout's website and any available client work to understand their design aesthetic, client base, and operational philosophy. Prepare to discuss how your skills and approach align with their "clarity, speed, conversion, and taste" mantra.

• Practice Presentation: Rehearse presenting your portfolio projects, focusing on explaining your design process, your rationale, the results achieved, and your specific contributions, especially regarding AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---