E-commerce UX/UI Brand Designer (DTC Focus)

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer (DTC Focus)

Company: Blue Stout

Location: Colombia

Job Type: FULL_TIME

Category: E-commerce Design Operations / GTM Operations

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive end-to-end UX/UI design ownership for multiple Direct-to-Consumer (DTC) e-commerce brands, focusing on conversion optimization.

• Develop and maintain cohesive brand identity systems and scalable UI components within Figma for diverse e-commerce storefronts.

• Integrate AI-driven initiatives into the design workflow to enhance speed, quality, and efficiency of design production and asset generation.

• Collaborate closely with strategists, project managers, and developers throughout the project lifecycle, from ideation and wireframing to launch and QA.

• Apply a data-informed approach to design decisions, balancing creative aesthetics with proven conversion rate optimization (CRO) best practices.

📝 Enhancement Note: This role is positioned within a specialized design agency focusing on e-commerce conversion. The "Operations" aspect is implicitly tied to the efficiency and effectiveness of the design process itself, akin to GTM operations but within a creative services context. The emphasis on AI tools and process improvement strongly suggests an operations-minded designer.

📈 Primary Responsibilities

• Lead the conceptualization, wireframing, and high-fidelity UI design for e-commerce websites and landing pages, ensuring a seamless user experience.

• Translate brand strategies into visually compelling and consistent design systems, including style guides, component libraries, and asset creation.

• Execute design sprints, user flow mapping, and usability testing to identify and address friction points in the customer journey.

• Collaborate with cross-functional teams, including strategists, project managers, and developers, to ensure successful project handoffs, QA, and launches.

• Implement and champion the use of AI tools within the design process, such as AI-assisted ideation, content generation, image enhancement, and workflow automation.

• Proactively identify opportunities for process improvements within the design team's tools, systems, and workflows to enhance overall operational efficiency.

• Articulate design rationale, defend decisions with data and performance metrics, and present work confidently to internal teams and clients.

• Maintain a keen understanding of e-commerce best practices, emerging design trends, and conversion rate optimization (CRO) tactics to drive measurable business results.

• Develop and manage brand identity guidelines across all digital touchpoints, ensuring brand consistency and integrity.

• Conduct design QA and accessibility checks to ensure a high standard of quality and inclusivity for all delivered projects.

📝 Enhancement Note: The responsibilities clearly indicate a need for end-to-end project ownership, which is a hallmark of efficient operations. The explicit mention of process improvement and AI integration further solidifies this as an operations-centric design role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UX/UI design for e-commerce are paramount. A background in Graphic Design, Interaction Design, or a related field would be beneficial.

Experience: 3+ years of agency experience designing live e-commerce storefronts, with a strong emphasis on DTC brands and Shopify/Shopify Plus platforms.

Required Skills:

• Advanced proficiency in Figma for wireframing, UI design, prototyping, and design system management.

• Proven experience designing and shipping live Shopify or Shopify Plus stores, with a portfolio showcasing specific URLs.

• Deep understanding of user experience (UX) fundamentals, mobile-first design principles, and web accessibility standards (WCAG).

• Demonstrated ability to translate brand identity into cohesive visual design systems and user interfaces.

• Practical experience utilizing AI tools (e.g., AI plugins, generative AI for assets/content, research synthesis tools) to accelerate design workflows and improve output quality.

• Strong understanding of conversion rate optimization (CRO) principles and their application in e-commerce UI design.

• Excellent communication and presentation skills, with the ability to articulate design decisions and defend them with data.

• Experience in taking projects from initial concept through to successful launch, including collaboration with developers.

• Ability to manage multiple client projects simultaneously in a fast-paced, agency environment.

• Proactive communication regarding project timelines and potential risks. Preferred Skills:

• Basic understanding of HTML/CSS to facilitate better collaboration with front-end developers.

• Familiarity with other e-commerce platforms such as WooCommerce or Magento.

• Experience working in a remote-first, agile agency environment.

• Experience building or contributing to team-level AI-assisted design workflows (e.g., prompt libraries, plugin rollouts).

• Familiarity with project management tools like ClickUp.

• Basic understanding of front-end development principles to enhance developer collaboration.

📝 Enhancement Note: The explicit requirement for agency experience, live Shopify sites, and AI tool integration points towards a candidate who understands operational efficiency and client delivery within a design context. The "raised from 2+ years" note suggests a preference for seasoned mid-level professionals who can hit the ground running.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 2-3 live Shopify or Shopify Plus stores that you have personally designed, including direct URLs for verification. Concept-only or Dribbble-only submissions will not be considered.

• Demonstrate end-to-end project ownership, from initial strategy and wireframing to final UI design and launch.

• Highlight the application of conversion rate optimization (CRO) best practices within your designs and provide evidence of their impact.

• Illustrate the development and consistency of brand identity systems and scalable UI components across projects.

• Include examples of how AI tools were leveraged to enhance the design process or deliverables. Process Documentation:

• Provide examples of your design workflow, detailing how you move from concept ideation to final asset delivery.

• Document your approach to translating brand requirements into functional and aesthetically pleasing user interfaces.

• Showcase your methods for collaborating with developers and ensuring smooth design handoffs and QA processes.

• Detail your experience with implementing and maintaining design systems and style guides.

📝 Enhancement Note: The portfolio requirements are highly specific and operations-focused, emphasizing tangible results (live sites, URLs) and demonstrable process (end-to-end ownership, AI integration). This is critical for evaluating operational efficiency and effectiveness in a design context.

💵 Compensation & Benefits

Salary Range: 3,200 - 3,500 USD per Month.

Benefits:

• Full-time contractor position with a focus on remote work flexibility.

• Opportunity to work with a diverse range of DTC e-commerce brands, from startups to established companies.

• Exposure to cutting-edge AI tools and methodologies in the design industry.

• Collaborative work environment with a team that values speed, clarity, conversion, and taste.

• Potential for professional growth and skill development in a specialized e-commerce design agency.

Working Hours: Full-time (approximately 40 hours per week), with a requirement for 4+ hours of overlap with US EST or PST time zones to facilitate collaboration.

📝 Enhancement Note: The salary range is provided in USD, aligning with international remote contractor compensation standards. The "4+ hours of overlap" requirement is a critical operational constraint for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Design Agency, specializing in Direct-to-Consumer (DTC) brands.

Company Size: Not explicitly stated, but the description implies a dynamic agency environment capable of handling multiple clients and projects simultaneously.

Founded: Not explicitly stated, but the agency's focus on modern design practices and AI integration suggests a relatively contemporary establishment.

Team Structure:

• The role involves close collaboration with strategists, lead designers, project managers, and developers.

• The team operates with an emphasis on speed, efficiency, and data-driven decision-making, reflecting a GTM operations mindset.

• Cross-functional collaboration is key, with designers expected to work seamlessly with other disciplines. Methodology:

• Data-informed design: Decisions are backed by performance metrics and CRO best practices rather than subjective "vibes."

• AI-assisted workflows: Actively seeking and implementing AI tools to improve design speed and quality.

• Agile and iterative design process: Moving quickly across multiple clients and projects while maintaining high standards.

• Emphasis on conversion and results: The primary goal is to design brands and storefronts that drive sales.

Company Website: https://bluestout.com/

📝 Enhancement Note: The company culture is clearly defined by its focus on results, efficiency, and modern tooling (AI). This operational focus is central to their service offering and client success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), demanding significant autonomy and end-to-end project ownership. It requires a designer who is not only skilled artistically but also operationally minded, capable of managing their workflow efficiently and contributing to process improvements.

Reporting Structure: The designer will report to a lead designer or project manager and will collaborate closely with strategists and developers. While not a direct management role, it involves leading design execution for client projects.

Operations Impact: The designer's impact is directly tied to driving sales and conversion for DTC clients. Success is measured by the performance of the e-commerce storefronts they design, influencing client revenue and brand growth.

Growth Opportunities:

• Specialization in high-demand e-commerce UX/UI and DTC branding.

• Opportunity to become an expert in AI-assisted design workflows and processes.

• Potential to lead design initiatives and contribute to the agency's process optimization efforts.

• Exposure to a wide range of clients and project types, broadening design experience.

• Development of strong client-facing communication and presentation skills, crucial for advancement in an agency setting.

📝 Enhancement Note: Growth here is framed around operational excellence within design – becoming more efficient, leveraging advanced tools, and driving measurable client results, which aligns with career progression in operations-focused roles.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily serving clients in the US (EST/PST overlap required), with the designer based in Colombia. This setup emphasizes a distributed, asynchronous work model.

Workspace Context:

• A remote-first environment that requires self-discipline, proactive communication, and effective time management.

• Access to digital collaboration tools and a focus on asynchronous workflows.

• Opportunities to contribute to shaping the agency's design processes and operational efficiency.

• Emphasis on a results-oriented culture where work quality and client impact are prioritized.

Work Schedule: Full-time, with a critical requirement for 4+ hours of overlap with US EST or PST time zones to ensure effective real-time collaboration and communication with teams and clients.

📝 Enhancement Note: The remote-first nature and time overlap requirement highlight the operational considerations necessary for successful global team collaboration and client service delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Review: Initial screening based on the submitted portfolio, with a strict requirement for live Shopify/Shopify Plus store URLs.

• Portfolio Walkthrough Call: A deeper dive into selected portfolio pieces, focusing on design rationale, process, CRO impact, and AI integration. This is where operational thinking and problem-solving skills are assessed.

• Team/Culture Interview: An assessment of cultural fit, collaboration style, adaptability, and alignment with the agency's values (speed, clarity, conversion, taste).

• Offer: Final decision and offer extended to the selected candidate.

Portfolio Review Tips:

• Highlight Live Results: Emphasize the URLs of the Shopify/Shopify Plus stores you designed. Quantify the impact of your designs on conversion rates or other key e-commerce metrics.

• Showcase Process & AI: Clearly articulate your design process, from discovery to launch. Specifically detail how you used AI tools to enhance efficiency or quality in your projects.

• Defend Decisions: Be prepared to explain why you made specific design choices, referencing CRO principles, user behavior data, or brand strategy.

• Demonstrate Brand Systems: Show how you built and maintained consistent brand identities and UI systems across different touchpoints.

• Tailor to Agency: Understand Blue Stout's focus on DTC, conversion, and AI. Frame your experience and portfolio examples to align with these priorities.

Challenge Preparation:

• While a formal "challenge" might not be explicitly stated, the portfolio walkthrough will serve as a practical assessment. Be ready to discuss hypothetical scenarios related to improving a specific e-commerce page's conversion rate or integrating a new AI tool into a design workflow.

• Prepare to articulate your understanding of the agency's operational model and how your skills contribute to client success.

📝 Enhancement Note: The interview process is heavily weighted towards practical demonstration of skills and operational effectiveness, particularly through the portfolio review and walkthrough, which directly assesses the candidate's ability to deliver results in an agency setting.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for all aspects of UI/UX design, wireframing, prototyping, and design system management.

• AI Design Tools: Practical experience with AI-assisted concepting, asset generation (e.g., Midjourney, DALL-E), research synthesis, and workflow automation tools is essential. This includes familiarity with Figma's AI plugins.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of e-commerce analytics tools (e.g., Google Analytics, Shopify Analytics) is beneficial for data-driven design decisions and CRO. CRM & Automation:

• Shopify / Shopify Plus: In-depth knowledge of theme customization, platform constraints, and best practices for building high-performing storefronts.

• ClickUp: Preferred skill for project management and workflow tracking.

📝 Enhancement Note: The emphasis on Figma and AI tools highlights the modern operational stack expected for efficient design delivery. The mention of ClickUp suggests a preference for structured project management, aligning with operational efficiency.

👥 Team Culture & Values

Operations Values:

• Conversion Focus: Prioritizing designs that demonstrably drive sales and business outcomes for clients.

• Speed & Agility: Operating efficiently in a fast-paced agency environment, capable of quick turnarounds and adapting to client needs.

• Clarity & Taste: Delivering designs that are not only functional and effective but also aesthetically refined and user-friendly.

• Data-Driven Decisions: Utilizing performance metrics and CRO principles to inform design choices.

• Innovation: Proactively exploring and integrating new technologies, especially AI, to enhance the design process and output.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with strategists, project managers, and developers to achieve shared project goals.

• Proactive Communication: Maintaining open and transparent communication, especially regarding project timelines and potential roadblocks.

• Feedback-Oriented: Open to constructive feedback and capable of defending design decisions with data and rationale.

• Ownership Mentality: Taking full responsibility for projects from inception to completion.

📝 Enhancement Note: The stated values directly reflect an operations-minded approach to design, emphasizing efficiency, results, and continuous improvement through technology and data.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high design standards while working under tight deadlines across multiple clients.

• Effective AI Integration: Seamlessly incorporating AI tools into existing workflows without compromising creative integrity or output quality.

• Data Interpretation: Translating raw analytics data into actionable design improvements for e-commerce storefronts.

• Client Communication: Effectively managing client expectations and presenting complex design decisions in a clear, persuasive manner.

• Remote Collaboration: Ensuring seamless communication and project alignment in a distributed, asynchronous work environment.

Learning & Development Opportunities:

• Deepen expertise in e-commerce UX/UI, DTC branding, and conversion optimization strategies.

• Become a leader in the application of AI tools within creative workflows.

• Gain experience across a diverse portfolio of clients, enhancing adaptability and problem-solving skills.

• Develop advanced project management and client presentation skills within an agency context.

• Contribute to the continuous improvement of the agency's design processes and operational methodologies.

📝 Enhancement Note: The challenges and growth opportunities are framed around operational excellence, efficiency, and leveraging technology, aligning with the broader theme of operations within a creative domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting Shopify storefront from scratch. How would you incorporate AI tools at each stage?"

• "Walk me through a time you had to defend a design decision with data. What was the situation, your proposed solution, and the outcome?"

• "How do you balance creative innovation with proven CRO best practices? Provide an example."

• "Imagine a client wants to improve their product page conversion rate. What steps would you take, and what data would you look for?" Company & Culture Questions:

• "Why are you interested in working for a DTC-focused e-commerce design agency like Blue Stout?"

• "How do you see AI tools evolving the role of a UX/UI designer, and how do you stay ahead of these changes?"

• "Describe your experience working in a remote, fast-paced agency environment. How do you manage your time and communicate effectively?"

• "How do you ensure brand consistency across multiple client projects simultaneously?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio around case studies, each detailing the client's challenge, your approach (including AI use), your design solutions, and the measurable results.

• Quantify Impact: For each live site, highlight key metrics like conversion rate improvements, bounce rate reduction, or average order value increases.

• Explain the 'Why': Be prepared to articulate the rationale behind every design decision, linking it back to business objectives and user needs.

• Demonstrate AI Integration: Clearly point out where and how AI tools were used, explaining the specific benefits gained (e.g., faster ideation, better asset quality, streamlined research).

• Conciseness: Focus on the most impactful projects and present them clearly and concisely, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation focuses on demonstrating operational thinking, data-driven decision-making, and proficiency with modern tools (AI), all critical for success in this role.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link, ensuring all required materials are included.

• Customize Your Portfolio: Curate your portfolio to prominently feature 2-3 live Shopify/Shopify Plus stores you designed. For each, clearly articulate the client's goal, your design process, the specific impact of your design decisions (with metrics if possible), and any AI tools you utilized to achieve those results.

• Optimize Your Resume: Highlight your agency experience, DTC e-commerce design background, proficiency in Figma, and practical experience with AI tools. Use keywords such as "UX/UI Design," "Shopify Plus," "Conversion Rate Optimization," "DTC," "Brand Systems," and "AI-assisted Design."

• Prepare Your AI Use Case: Be ready to concisely explain in your application (and potentially during the interview) a specific instance where you used AI to speed up or improve a design deliverable or process.

• Research Blue Stout: Understand their client focus (DTC), their core values (clarity, speed, conversion, taste), and their emphasis on AI integration. Tailor your application and your thinking to align with their operational philosophy.

• Craft Your Cover Letter/Application Text: Include the phrase "Figma AI Hero" as requested.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---