E-Commerce Graphic Designer

📍 Job Overview

Job Title: E-Commerce Graphic Designer

Company: Inaba Foods USA Inc

Location: Torrance, CA, United States

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-11T18:59:00

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develops and executes creative visual assets specifically for e-commerce channels, focusing on enhancing the online shopper experience through compelling graphic design.

• Collaborates cross-functionally with Marketing, Sales, and eCommerce teams to align visual storytelling with brand identity and sales objectives, ensuring cohesive brand messaging across all digital touchpoints.

• Creates and optimizes digital product content, including images and descriptions, for e-commerce platforms and retailer websites, adhering to brand and technical standards.

• Stays abreast of the latest design, digital, and e-commerce trends to proactively introduce innovative content formats and tools, driving brand engagement and conversion rates.

📝 Enhancement Note: While the raw listing is for a Graphic Designer, the detailed responsibilities clearly indicate a focus on e-commerce and digital retail platforms, necessitating a specialized skill set beyond general graphic design. This role is deeply integrated into the Go-To-Market (GTM) strategy for online sales.

📈 Primary Responsibilities

• Design and produce engaging visual assets for social media campaigns, email marketing, website content, and digital advertisements that align with INABA’s brand identity and marketing objectives.

• Develop creative concepts, layouts, and storytelling approaches for new campaigns, contributing innovative visual ideas to enhance brand engagement and customer connection.

• Maintain strict brand consistency across all visual and written materials, ensuring a unified and professional brand presence across all digital and print touchpoints.

• Collaborate closely with the eCommerce team to create, update, and optimize product images, descriptions, and digital assets within PIM (Product Information Management) systems like Salsify, and other relevant platforms.

• Ensure all online product content meets both brand guidelines and technical specifications required by various e-commerce platforms and retailer websites.

• Prepare and adapt digital assets for specific retailer websites and partner e-commerce channels, adhering to their unique content requirements and submission guidelines.

• Optimize visual content for conversion, search engine optimization (SEO), and overall shopper experience across diverse digital retail platforms.

• Design and produce product catalogs, sell sheets, and sales presentations for retail partners and trade events, supporting the Sales and Marketing teams with compelling visual materials.

• Support Sales and Marketing teams by providing up-to-date product information and imagery for both printed and digital collateral.

• Maintain an organized and accessible digital asset management (DAM) system or library of brand-approved content, images, and templates for efficient retrieval and consistent usage.

• Participate actively in brainstorming sessions and creative discussions to ensure cohesive brand storytelling and contribute to the definition and implementation of a refreshed visual identity system and content strategy.

• Perform additional duties and tasks as assigned to support the broader marketing and creative objectives of the company.

📝 Enhancement Note: The responsibilities emphasize a strong connection to e-commerce operations and GTM execution. The role requires not just creative design but also an understanding of how visual content impacts online sales performance, SEO, and customer experience on digital retail platforms.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or a closely related field.

Experience: 4+ years of progressive experience in marketing, graphic design, or content creation, with a strong preference for candidates with experience in the Consumer Packaged Goods (CPG) or pet industry.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for comprehensive design and video editing capabilities.

• Demonstrated experience in creating visual assets for e-commerce platforms, including product imagery, banners, and promotional graphics.

• Strong understanding of branding principles and the ability to maintain brand consistency across diverse marketing channels.

• Excellent attention to detail and a keen eye for visual design, aesthetics, and typography.

• Proven ability to collaborate effectively with cross-functional teams, including Marketing, Sales, and eCommerce departments.

• Strong communication skills, both written and verbal, for articulating design concepts and collaborating on content strategy. Preferred Skills:

• Experience with Salsify or similar digital asset management (DAM) and product information management (PIM) systems.

• Familiarity with motion graphics, video editing, or digital animation techniques to enhance content engagement.

• Understanding of SEO principles and how visual content impacts search engine rankings and online visibility.

• Experience with A/B testing visual assets to optimize conversion rates and shopper engagement on e-commerce sites.

• Knowledge of current digital marketing and e-commerce trends, including emerging platforms and content formats.

📝 Enhancement Note: The requirement for experience with Salsify or similar DAM/PIM systems is crucial for candidates targeting operations roles, as these systems are foundational to managing product content for e-commerce. Proficiency in these tools indicates a readiness to manage complex digital asset workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct e-commerce projects demonstrating your ability to create visually compelling and conversion-driven digital assets for online retail.

• Include examples of product image retouching, lifestyle imagery integration, banner design for promotional campaigns, and social media graphics tailored for e-commerce.

• Highlight projects where you collaborated with marketing or sales teams to achieve specific business objectives, such as increased website traffic, improved conversion rates, or enhanced brand recall.

• Present case studies that illustrate your process for translating marketing briefs or sales needs into effective visual solutions, including any A/B testing or optimization efforts.

• Demonstrate proficiency in adapting designs for various e-commerce platforms (e.g., Amazon, brand websites, retailer sites) and ensuring compliance with their specific technical requirements and content guidelines. Process Documentation:

• Provide examples of how you manage design workflows, from initial concept and briefing to final asset delivery, emphasizing efficiency and adherence to timelines.

• Document your approach to maintaining brand consistency and managing digital assets, including any system or organizational methods used.

• Illustrate your process for incorporating feedback from cross-functional teams and revising designs to meet evolving project requirements.

• Showcase your ability to analyze the performance of visual assets (e.g., click-through rates, conversion data) and use these insights to inform future design decisions.

📝 Enhancement Note: For a role focused on e-commerce, the portfolio should not only display aesthetic quality but also demonstrate an understanding of conversion optimization, SEO, and the technical requirements of digital retail platforms. This aligns with the operations aspect of ensuring digital content drives tangible business results.

💵 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year.

Benefits:

• Full-time employment with comprehensive benefits package.

• Opportunity to work with a growing U.S. business with expanding distribution and increasing market presence.

• Long-term stability and leadership support from a well-established Japanese parent company.

• Opportunity to manage meaningful accounts and influence growth strategy within the e-commerce domain.

• Collaborative and professional work environment with a strong brand reputation in the pet industry.

• Potential for professional development and skill enhancement in a dynamic market.

Working Hours: Standard full-time working hours, likely 40 hours per week, with an expectation of in-office presence in Torrance, CA.

📝 Enhancement Note: The specified salary range of $75,000 - $95,000 is competitive for a mid-level Graphic Designer with specialized e-commerce experience in the Torrance, CA area. This range aligns with industry benchmarks for roles requiring proficiency in Adobe Creative Suite and experience with digital asset management for online retail. The benefits highlight stability and growth potential, attractive to professionals seeking long-term career development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pet Food Manufacturing and Retail. Inaba Foods USA Inc. operates within the highly competitive and rapidly evolving pet care industry, known for its strong brand loyalty and increasing consumer demand for premium, human-grade products. This context means visual communication must convey quality, trust, and pet wellness.

Company Size: While specific numbers are not provided, Inaba Foods USA Inc. is part of a larger, well-established Japanese parent company, suggesting a robust organizational structure with established processes and resources, while still offering opportunities for individual impact. This size can mean a blend of structured operations and a more agile, collaborative team environment.

Founded: The company's roots trace back to 1958 in Japan, with Inaba Foods (USA) Inc. representing a significant expansion and commitment to the U.S. market. This long history signifies stability, a deep understanding of product quality, and a generational commitment to excellence, which should be reflected in brand messaging.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, working closely with dedicated eCommerce, Sales, and potentially Product Development professionals.

• Reporting structure is expected to be to a Marketing Manager or Director, with direct collaboration across various departments to support Go-To-Market (GTM) strategies for online sales.

• Cross-functional collaboration is a key aspect, requiring the designer to engage with teams responsible for digital strategy, sales enablement, and online merchandising. Methodology:

• Data-driven decision-making is implied through the focus on optimizing visual content for conversion and SEO, suggesting a need to interpret analytics and performance metrics.

• Workflow planning and optimization will be crucial for managing multiple design requests and ensuring timely delivery of assets for various e-commerce platforms and campaigns.

• Automation and efficiency practices are likely valued, particularly in managing digital assets and ensuring consistency across large product catalogs.

Company Website: https://www.inabafoods.com/

📝 Enhancement Note: The company's history and focus on premium pet products suggest a brand culture that values quality, trust, and innovation. The Graphic Designer's role is pivotal in translating these values into compelling visual narratives for the digital space, directly supporting the company's GTM and revenue generation efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 4+ years of experience. It suggests a professional who can work independently on assigned projects, contribute creatively to strategy, and manage specific design workflows within the e-commerce and marketing operations.

Reporting Structure: The designer will report to a marketing or creative lead, but will also have significant interaction with the eCommerce team. This dotted-line collaboration is common in operations roles where design directly supports sales and channel management.

Operations Impact: The Graphic Designer's work directly impacts online sales performance by creating visually appealing and conversion-optimized product listings, promotional banners, and digital advertisements. Their contributions are crucial for enhancing the online shopper experience, driving website traffic, improving SEO, and ultimately contributing to revenue growth for Inaba Foods USA Inc.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in e-commerce design, digital asset management (DAM), and conversion rate optimization (CRO) through hands-on experience with platforms like Salsify and analytics tools.

• Skill Expansion: Potential to develop skills in motion graphics, video editing, and digital animation, which are increasingly valuable for engaging online content.

• Cross-functional Leadership: As experience grows, the opportunity to take on more strategic design projects, lead visual branding initiatives for new product launches, or mentor junior designers, contributing to broader marketing operations strategy.

📝 Enhancement Note: The growth path for this role likely involves becoming a subject matter expert in e-commerce visual merchandising and digital content strategy, a highly valued specialization within revenue and marketing operations.

🌐 Work Environment

Office Type: This is an in-office position based in Torrance, CA, indicating a traditional work environment within a company office setting.

Office Location(s): Torrance, CA, 90502. This location is in the Los Angeles metropolitan area, offering access to a vibrant business community and potential for professional networking.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact directly with Marketing, Sales, and eCommerce teams, fostering an environment where design concepts can be discussed and refined in real-time.

• Access to necessary design tools and technology, including Adobe Creative Suite and potentially DAM/PIM systems like Salsify, will be provided.

• The environment encourages cross-functional collaboration, essential for aligning visual content with strategic business goals and ensuring a cohesive brand experience for online shoppers.

Work Schedule: A standard full-time schedule of approximately 40 hours per week, with the expectation of consistent in-office presence to facilitate collaboration and team integration. While not explicitly stated, a degree of flexibility might be available depending on project demands and company policy.

📝 Enhancement Note: The in-office requirement emphasizes the importance of face-to-face collaboration for creative brainstorming, feedback sessions, and integration with the broader sales and marketing operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational graphic design skills and relevant e-commerce experience.

• Creative Assessment/Portfolio Review: A deep dive into your portfolio, focusing on e-commerce specific projects, your design process, problem-solving approach, and ability to articulate creative decisions. Expect to discuss how your work has driven business results.

• Cross-functional Interviews: Meetings with members of the Marketing, Sales, and eCommerce teams to evaluate collaboration skills, understanding of their respective needs, and ability to translate business objectives into visual assets.

• Final Interview: Potentially with a senior leader to assess cultural fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate for E-commerce: Prioritize and prominently feature your strongest e-commerce design projects. This includes product imagery, banners, social media ads for retail, and any digital asset management examples.

• Showcase Process: For each project, briefly explain the brief, your creative strategy, the challenges you faced, and how your design solution addressed those challenges and met business objectives. Quantify results where possible (e.g., "increased click-through rate by X%").

• Demonstrate Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite and any DAM/PIM systems (like Salsify) you've used.

• Brand Alignment: Highlight your ability to understand and apply brand guidelines consistently. Show how you've adapted designs for different platforms while maintaining brand integrity.

• Storytelling: Frame your work as solutions to business problems. Focus on how your visuals enhance the shopper experience and drive conversions.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a set of digital assets for a new product launch or optimizing existing content for a specific e-commerce platform.

• Practice articulating your design choices and their strategic rationale under time constraints.

• Think about how you would integrate feedback from hypothetical stakeholders from Sales and Marketing.

📝 Enhancement Note: A strong portfolio that clearly demonstrates an understanding of e-commerce conversion drivers, SEO implications of visual content, and experience with relevant platforms is critical. Candidates should be ready to discuss the business impact of their design work, not just the aesthetic quality.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation, web graphics), Illustrator (vector graphics, logos, icons), and InDesign (layout, print collateral like catalogs and sell sheets).

• Adobe Premiere Pro: Familiarity or proficiency is a plus, indicating capability in video editing for promotional content.

• Digital Asset Management (DAM) / Product Information Management (PIM) Systems: Experience with Salsify or similar platforms is highly preferred, indicating an ability to manage, organize, and distribute large volumes of product-related digital assets crucial for e-commerce operations.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with web analytics tools (e.g., Google Analytics) to understand how visual content performs on websites, and potentially A/B testing platforms, would be advantageous. CRM & Automation:

• Not directly applicable to this role's core function, but understanding how design assets integrate into marketing automation platforms or CRM-driven campaigns can be beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given for a graphic designer. The key differentiator for this role, particularly from an operations perspective, is experience with DAM/PIM systems like Salsify, which are central to managing product content for e-commerce and directly impact sales efficiency and accuracy.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: Reflecting the company's "family tradition of excellence" and "human-grade" product ethos, operations professionals are expected to produce high-quality, polished work that upholds brand standards.

• Brand Stewardship: A commitment to maintaining brand consistency and integrity across all visual communications, ensuring that every asset accurately represents Inaba Foods' values and product quality.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams (Marketing, Sales, eCommerce) to achieve shared business objectives, fostering a supportive and integrated work environment.

• Innovation & Adaptability: Encouragement to stay current with design, digital, and e-commerce trends, proactively introducing new ideas and tools to enhance brand engagement and optimize online shopper experiences.

• Efficiency & Detail-Orientation: A focus on organized asset management, adherence to technical standards, and meticulous attention to detail in all design outputs to ensure smooth e-commerce operations.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative style where the designer works closely with marketing strategists, sales enablement teams, and e-commerce managers to translate business needs into visual solutions.

• Feedback-Driven: Openness to receiving and incorporating feedback from various stakeholders to refine designs and ensure they meet diverse requirements.

• Proactive Communication: A culture that values clear and timely communication regarding project status, potential challenges, and creative ideas.

📝 Enhancement Note: The "human-grade" aspect of the product line suggests a culture that values authenticity and transparency, which should be reflected in the visual storytelling. Operations professionals are expected to embody these values in their day-to-day work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand/Technical Constraints: Effectively translating creative concepts into assets that strictly adhere to brand guidelines and the technical specifications of various e-commerce platforms (e.g., Amazon's image requirements).

• Keeping Pace with Evolving E-commerce Trends: Continuously learning and adapting to new digital marketing techniques, content formats, and platform updates to ensure Inaba Foods remains competitive online.

• Managing Diverse Asset Needs: Juggling requests for a wide range of visual assets across different channels (web, social, email, print) and for various stakeholders, requiring strong organizational and prioritization skills.

• Quantifying Design Impact: Demonstrating the direct impact of design choices on key e-commerce metrics like conversion rates, click-through rates, and average order value, requiring an analytical approach to design.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in conversion rate optimization (CRO), SEO for visual content, and platform-specific design best practices through hands-on projects and industry resources.

• Advanced Design Skills: Opportunities to learn or refine skills in motion graphics, video editing, and animation, which are increasingly important for digital engagement.

• Digital Asset Management: Gain in-depth knowledge of DAM/PIM systems and best practices for efficient content operations.

• Industry Exposure: Potential to attend industry webinars, workshops, or conferences focused on e-commerce, digital marketing, and graphic design.

📝 Enhancement Note: The challenges highlight the operational aspects of the role, requiring not just creative talent but also strategic thinking, problem-solving, and a data-informed approach to design within the e-commerce ecosystem.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of product images for a new line of premium cat treats to maximize appeal on Amazon and our direct-to-consumer website?" (Prepares for: understanding of e-commerce platform differentiation, visual hierarchy, and conversion drivers)

• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., Marketing vs. Sales) on a design project. How did you resolve it?" (Prepares for: collaboration, communication, and negotiation skills in an operations context)

• "Walk us through your process for creating a banner ad campaign for a seasonal promotion. How do you ensure it aligns with brand and drives clicks?" (Prepares for: workflow management, creative strategy, and performance-oriented design) Company & Culture Questions:

• "What do you know about Inaba Foods and our brand? How would your design approach reflect our commitment to human-grade quality and pet wellness?" (Prepares for: brand research, cultural alignment, and storytelling ability)

• "How do you stay updated on the latest trends in graphic design and e-commerce? Can you give an example of a recent trend you've incorporated into your work?" (Prepares for: continuous learning, adaptability, and industry awareness)

• "How do you measure the success of your design work in a digital or e-commerce context?" (Prepares for: understanding of metrics, data-driven design, and ROI articulation) Portfolio Presentation Strategy:

• E-commerce Focus: Dedicate a significant portion of your presentation to your e-commerce projects. Clearly label each piece with the platform it was designed for and the objective it aimed to achieve.

• Problem/Solution Narrative: For each key project, articulate the business problem or objective, your creative solution, the tools/techniques you used, and the measurable outcome (if available).

• Process Walkthrough: Briefly explain your workflow for a typical e-commerce asset creation, from brief to final delivery, highlighting efficiency and collaboration points.

• Tool Demonstration: Be ready to discuss your proficiency with Adobe Creative Suite and any DAM/PIM systems. If possible, show examples of how you organized assets in a digital library.

• Q&A Readiness: Anticipate questions about your design choices, how you handle feedback, and your understanding of conversion optimization and SEO in relation to visuals.

📝 Enhancement Note: Interview preparation should emphasize the candidate's ability to think strategically about design's role in e-commerce operations and revenue generation, not just its aesthetic appeal. Quantifiable results and process efficiency are key.

📌 Application Steps

To apply for this E-Commerce Graphic Designer position:

• Submit your application through the ADP WorkForce Now portal using the provided link.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your strongest e-commerce design projects, highlighting experience with product imagery, digital banners, social media ads for retail, and any DAM/PIM system usage.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of experience, proficiency in Adobe Creative Suite, and any relevant CPG or pet industry background, using keywords like "e-commerce design," "digital assets," "conversion optimization," and "brand consistency."

• Interview Preparation: Practice articulating your design process, problem-solving skills, and the business impact of your work, especially for e-commerce-specific examples. Be ready to discuss your experience with Salsify or similar platforms.

• Company Research: Familiarize yourself with Inaba Foods USA Inc., their product lines, brand messaging, and their commitment to quality. Understand how your visual contributions can support their growth in the pet food market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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