Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: InfoTrack US

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-11

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual output for marketing initiatives across two distinct brands, InfoTrack and One Legal, ensuring consistent brand representation and high-quality execution.

• Execute end-to-end design production for a wide array of marketing assets, including digital advertisements, paid social media campaigns, email templates, sales presentations, and trade show materials.

• Leverage advanced skills in video editing and production to transform long-form content into optimized, platform-specific variants for various marketing channels.

• Act as a brand steward, creatively extending and maintaining brand systems through a period of active brand transition, ensuring visual coherence and impact.

• Implement responsive web and landing page designs directly within HubSpot, optimizing user experience and conversion potential.

📝 Enhancement Note: This role is positioned as a central creative hub within the marketing organization, requiring a high degree of autonomy and cross-functional collaboration. The emphasis on "brief-based intake" and "range, speed, and brand judgment" highlights the need for a designer who can manage multiple projects efficiently while maintaining creative excellence and strategic alignment. The hybrid model with specific in-office days suggests a need for strong remote collaboration skills alongside in-person teamwork.

📈 Primary Responsibilities

• Design and produce a comprehensive range of marketing collateral, including digital ads, paid social media graphics, web banners, email campaign visuals, and print materials, with meticulous attention to layout, typography, color theory, and hierarchy.

• Edit and produce video content using Adobe Premiere Pro and After Effects, adeptly cutting and adapting long-form video into shorter, performance-oriented assets suitable for various digital platforms.

• Consistently apply and creatively extend brand guidelines for both InfoTrack and One Legal, ensuring a unified and professional brand presence, especially critical during the ongoing brand transition.

• Develop on-brand, user-friendly templates in Canva for broader marketing team utilization, translating complex production designs into accessible formats.

• Design and implement responsive web and landing page experiences directly in HubSpot, focusing on user experience and conversion optimization.

• Create essential sales enablement materials such as one-pagers, pitch decks, battle cards, and leave-behind collateral, as well as impactful trade show and large-format graphics designed for clear visibility at a distance.

• Translate intricate software value propositions and technical features into clear, compelling visual narratives, employing storytelling instincts in video and campaign work to structure cohesive messages.

• Design performance-driven creative assets with a data-informed mindset, developing variations for A/B testing and iterating designs based on performance metrics rather than solely on aesthetic preference.

• Manage a high volume of concurrent design briefs, demonstrating strong self-direction, proactive communication regarding timelines, and full accountability within a defined ticketing system.

• Collaborate closely with campaign, product marketing, digital marketing, and partnership teams to understand strategic objectives and deliver design solutions that effectively meet brief requirements.

• Utilize AI tools for generative imagery, video production, and workflow acceleration, applying sound judgment to ensure AI integration enhances, rather than compromises, creative quality and strategic intent.

• Maintain up-to-date knowledge of platform specifications for major channels including LinkedIn, Google Ads, Meta platforms, YouTube, and HubSpot, delivering assets with pixel-perfect precision, correct specifications, and organized file structures.

• Apply accessibility fundamentals, including contrast ratios, legibility standards, video captioning, and inclusive design principles, across all visual output to ensure broad audience reach.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer proficient in both brand-building and performance-oriented creative work. The emphasis on "translating complex or technical software value into clear, compelling visuals" and "bringing a storytelling instinct" indicates a requirement for strategic thinking beyond just asset creation. The mention of "testing mindset" and "iterating based on results" points towards a data-driven approach to design, crucial for optimizing marketing campaign effectiveness.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5+ years in a dedicated in-house or agency designer role, with a strong preference for experience within B2B marketing or industries with a considered purchase cycle.

Required Skills:

• Exceptional visual design skills demonstrated through a strong portfolio, with a keen eye for layout, typography, color theory, hierarchy, and grid systems.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Proven experience in creating a diverse range of marketing assets across digital (ads, social media, web graphics), print (collateral, large format), web (landing pages), email, and video formats.

• Ability to conceptualize and translate complex or technical software value propositions into clear, engaging, and compelling visual content.

• Deep understanding of branding principles, storytelling techniques, and marketing design best practices.

• Excellent organizational and project management skills, with a demonstrated ability to manage multiple concurrent projects, prioritize tasks, and meet tight deadlines effectively.

• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and articulate design rationale.

• Familiarity with Canva for template creation and HubSpot for web design and implementation.

• Experience or strong aptitude for utilizing AI-powered creative tools for image generation, video editing, and workflow enhancement.

• Understanding and application of accessibility fundamentals in design, including contrast, legibility, and inclusive design principles. Preferred Skills:

• Experience working within a high-growth marketing organization.

• Direct experience managing brand transitions or significant brand system updates.

• Knowledge of performance marketing creative strategies and A/B testing methodologies.

• Familiarity with project management or ticketing systems (e.g., Jira, Asana, Workfront).

• Basic understanding of video editing best practices for social media platforms.

📝 Enhancement Note: The requirement for a portfolio demonstrating "real range across static and video, with evidence of both brand-building work and performance creative" is a critical filter. Candidates should be prepared to showcase projects that highlight versatility in style and objective, from foundational brand identity work to data-driven campaign assets. The emphasis on AI tools suggests a forward-thinking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on B2B marketing collateral and campaigns.

• Demonstrable range across both static design (digital ads, social media graphics, print collateral, web visuals) and video production (edited social clips, ad variants, long-form adaptations).

• Clear examples of brand-building work, illustrating the ability to create and extend brand systems consistently and creatively.

• Evidence of performance-driven creative, including case studies or examples of assets designed with a testing mindset and iterated based on performance data.

• Projects that highlight the ability to translate complex technical information or software value propositions into easily digestible and visually appealing content.

• Examples of web and landing page design, ideally showcasing responsive design principles and direct implementation experience (e.g., in HubSpot).

• Inclusion of sales enablement materials and large-format assets, demonstrating practical application in sales support and event marketing. Process Documentation:

• For each portfolio piece, a brief explanation of the design brief, strategic objectives, and the intended audience.

• Documentation of the workflow process, including any collaboration with marketing teams or stakeholders.

• Explanation of design decisions, particularly how they align with brand guidelines, strategic goals, and performance objectives.

• (Optional but recommended) Metrics or results associated with the design work, demonstrating its effectiveness in achieving campaign goals or improving user engagement.

• Evidence of file organization and adherence to technical specifications for various platforms.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must curate their submissions to directly address the stated responsibilities and required skills, particularly demonstrating the blend of brand stewardship and performance creative. The emphasis on translating complex information and using a testing mindset should be evident in the project selection and accompanying explanations.

💵 Compensation & Benefits

Salary Range: $75,000 - $100,000 Annually

Benefits:

• Retirement Savings: 401(k) with a company match.

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Life & Disability: Employer-funded short-term disability, long-term disability, life insurance, and accidental death & dismemberment (AD&D) insurance.

• Paid Time Off: Generous allowance of 20 days of paid time off (PTO) annually.

• Holidays: 11 paid holidays per year.

• Personal Well-being: "Be Me Time" off specifically allocated for mental health, recharging, or volunteering activities.

• Community Support: Matching Gift Program to support employee charitable contributions.

Working Hours: Standard full-time work week, estimated at 40 hours per week, with a hybrid schedule requiring 3 in-office days (Mondays, Tuesdays, Thursdays) in the New York office.

📝 Enhancement Note: The salary range provided is a guideline. Actual compensation will be determined by factors such as the candidate's specific skill set, depth of experience, certifications, and performance during the interview process. The benefits package is robust, emphasizing employee well-being and financial security, which are attractive points for experienced professionals. The hybrid work arrangement requires a balance between in-office collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech) - InfoTrack provides platform solutions that connect law firms to courts and legal services, aiming to improve efficiency within the legal system.

Company Size: InfoTrack US is part of a larger global organization with a significant presence, indicating a structure that balances established processes with the agility of a high-growth marketing team.

Founded: InfoTrack's global founding date is not specified, but its presence suggests a mature company with established market leadership and a commitment to innovation in legal technology.

Team Structure:

• The Marketing Designer role sits at the "center of the marketing organization," implying a highly integrated position.

• The role serves multiple teams including campaign, product marketing, digital, and partnership marketing across both InfoTrack and One Legal brands.

• This suggests a collaborative environment where the designer acts as a key creative partner, responding to varied briefs from different marketing functions.

• Reporting likely occurs within a marketing department structure, with a direct manager overseeing creative output and project allocation. Methodology:

• Data-Driven Design: The role emphasizes designing "performance creative" and iterating based on results, indicating a data-informed approach to visual marketing.

• Agile Production: The "brief-based intake model" and requirement to "manage a high volume of concurrent briefs" suggest an agile workflow, prioritizing speed and efficiency.

• Brand Consistency: A strong focus on "stewarding the brand system" and applying "brand judgment" highlights a commitment to maintaining cohesive brand identity across all touchpoints.

• Continuous Improvement: The integration of AI tools and the need to stay updated on platform specifications point towards a culture of embracing new technologies and adapting to evolving marketing landscapes.

Company Website: https://www.infotrack.com/ (Note: The provided URL was for the job portal; this is the assumed company website for InfoTrack US).

📝 Enhancement Note: InfoTrack's positioning as a "highly ambitious company" focused on innovation in LegalTech suggests a dynamic and fast-paced work environment. The emphasis on "professional development, open communication, and transparent leadership" points to a culture that values employee growth and direct engagement. The dual-brand nature of the role indicates a need for adaptability and the ability to manage distinct brand identities.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the creative and marketing operations function. It requires significant autonomy, technical expertise, and the ability to manage complex projects independently, moving beyond junior execution to strategic visual problem-solving.

Reporting Structure: The Marketing Designer is positioned centrally within the marketing organization, serving multiple marketing teams. They likely report to a Marketing Manager, Creative Director, or Head of Marketing, with direct collaboration with campaign managers, product marketers, and digital marketing specialists.

Operations Impact: The Marketing Designer's output directly influences brand perception, marketing campaign effectiveness, lead generation, and sales enablement. High-quality, strategically aligned visuals are critical for capturing attention in competitive markets, communicating complex product value, and driving conversion rates across digital and traditional channels. The role's impact is tangible through metrics related to ad performance, website engagement, and sales collateral effectiveness.

Growth Opportunities:

• Creative Specialization: Opportunity to deepen expertise in specific areas like video production, motion graphics, or performance creative strategy.

• Brand Leadership: Potential to take on more responsibility in shaping and evolving brand guidelines for both InfoTrack and One Legal.

• Cross-Functional Influence: Increased involvement in strategic marketing planning and creative direction based on demonstrated impact and performance.

• Team Leadership: Potential to mentor junior designers or lead creative projects as the marketing team expands.

• Industry Expertise: Developing specialized design knowledge within the LegalTech sector.

📝 Enhancement Note: This role offers a significant opportunity for a designer to gain experience in a rapidly growing B2B technology sector and manage creative output for multiple brands. The hybrid model and focus on performance creative suggest a modern marketing environment where creative professionals are empowered to influence business outcomes.

🌐 Work Environment

Office Type: InfoTrack US operates a hybrid work model, requiring specific in-office days for collaboration and team engagement. The New York office serves as a hub for this in-person interaction.

Office Location(s): The primary office location mentioned for this role is New York, New York, United States. This implies access to a major metropolitan area with extensive professional networks and resources.

Workspace Context:

• Collaborative Hub: In-office days are designated for collaboration, suggesting a workspace designed to foster teamwork, brainstorming, and direct communication with marketing colleagues.

• Technology-Enabled: As a tech company, the workspace is expected to be equipped with modern technology and tools necessary for design work, likely including high-performance workstations and reliable network infrastructure.

• Cross-Functional Interaction: The role's central position means the designer will regularly interact with various marketing functions, creating opportunities for diverse professional relationships and project exposure.

Work Schedule: The role is full-time, with an estimated 40-hour work week. The hybrid schedule requires specific days (Mondays, Tuesdays, Thursdays) to be spent in the New York office, with flexibility for remote work on other days. This arrangement balances team cohesion with individual focus time.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, designed to capture the benefits of in-person collaboration while retaining the flexibility of remote work. Candidates should be comfortable with this structure and possess the self-discipline to be productive in both settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing key projects, design rationale, and your contributions. Be prepared to elaborate on your process, challenges faced, and the impact of your work.

• Skills Assessment (Potential): A design challenge or practical exercise, possibly involving a brief to create a specific asset or adapt an existing one, to evaluate your technical proficiency, speed, and creative problem-solving abilities. This may focus on video editing or adapting creative for performance.

• Behavioral & Team Fit Interviews: Discussions with hiring managers and potential team members to assess your communication style, collaboration skills, ability to work in a hybrid environment, and cultural alignment with InfoTrack's values. Questions may focus on how you handle feedback, manage deadlines, and work with cross-functional teams.

• Final Interview: Likely with senior leadership to discuss strategic alignment and overall fit for the company.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase the breadth of skills required: brand building, performance creative, static design, and video editing.

• Tell a Story: For each project, clearly articulate the brief, your role, the strategic objectives, the design process, challenges encountered, and the measurable impact or results. Use the STAR method (Situation, Task, Action, Result).

• Highlight B2B & Tech: Emphasize projects relevant to B2B marketing, considered purchases, or technology products.

• Showcase Brand Versatility: Demonstrate your ability to work with different brand guidelines and adapt creatively.

• Explain AI Usage: If AI tools were used, be prepared to explain your rationale, the specific tools, and how you ensured quality and strategic alignment.

• Prepare for Technical Questions: Be ready to discuss your proficiency in Adobe Creative Suite, HubSpot, Canva, and video editing software.

Challenge Preparation:

• Simulate the Brief: Practice responding to hypothetical marketing briefs under timed conditions.

• Focus on Performance: If a challenge involves performance creative, think about elements that drive engagement and conversion (CTAs, clear messaging, visual hierarchy).

• Brand Consistency: Ensure any challenge output aligns with brand guidelines or your ability to adapt them.

• Efficiency: Demonstrate an understanding of working efficiently and delivering polished results within a set timeframe.

📝 Enhancement Note: The interview process will likely be rigorous, with a strong emphasis on the portfolio as the primary demonstration of capabilities. Candidates should prepare to articulate not just what they designed, but why, and how it achieved specific marketing objectives. The integration of AI tools means candidates should be ready to discuss their practical application and strategic value.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mandatory proficiency in Photoshop, Illustrator, InDesign for static design and asset creation.

• Video Editing Software: Advanced skills required in Adobe Premiere Pro and After Effects for video production, editing, and motion graphics.

• Canva: Familiarity for creating and managing on-brand templates for broader team use.

• HubSpot: Experience in designing and implementing web pages and landing pages directly within the platform.

• AI Creative Tools: Familiarity and ability to use generative imagery and video production tools for workflow acceleration.

Analytics & Reporting:

• While not a primary analytics role, the designer must understand how to design for performance and interpret basic analytics to iterate on creative. Familiarity with metrics from platforms like Google Ads, Meta Ads, and LinkedIn Ads is beneficial. CRM & Automation:

• HubSpot: Crucial for web design and landing page implementation, indicating a need to understand its functionalities for marketing operations.

Other Tools:

• Project Management/Ticketing System: Expected to manage briefs and projects within a system (e.g., Jira, Asana, Workfront), requiring organizational and communication skills.

• File Sharing & Collaboration Tools: Standard professional tools for cloud storage and team collaboration.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. Proficiency in Adobe Creative Suite, particularly Premiere Pro and After Effects, is critical. The integration of HubSpot for web design and the expectation to use AI tools highlight a modern, digitally-focused marketing technology environment.

👥 Team Culture & Values

Operations Values:

• High-Performance Culture: InfoTrack emphasizes a drive for success and excellence, expecting dedication and high-quality output from its team members.

• Professional Development: A commitment to fostering employee growth and providing opportunities for learning and skill enhancement.

• Open Communication: Transparency and direct dialogue are valued, encouraging team members to share ideas and feedback freely.

• Transparent Leadership: Leadership aims to be accessible and communicative, fostering trust and clarity within the organization.

• Client-Centricity: A focus on delivering solutions that make a difference for legal clients, implying a dedication to understanding and serving client needs through their work.

• Innovation: As a leader in legal technology, the company culture likely embraces innovation and the adoption of new technologies, such as AI tools.

Collaboration Style:

• Cross-Functional Integration: The designer is expected to work closely with campaign, product marketing, digital, and partnership teams, requiring strong collaborative skills and the ability to understand diverse strategic needs.

• Brief-Based Workflow: Collaboration is structured around a brief-based intake model, necessitating clear communication, proactive asking of clarifying questions, and efficient execution.

• Feedback Exchange: A culture that likely encourages constructive feedback to refine creative output and ensure strategic alignment.

• Brand Stewardship: Collaborative effort to maintain brand consistency across all touchpoints, requiring teamwork and shared accountability for brand integrity.

📝 Enhancement Note: InfoTrack's culture appears to be a blend of ambitious drive and supportive development. The emphasis on transparency and open communication is key for a role that interfaces with multiple teams. Candidates should demonstrate an ability to thrive in a fast-paced environment while valuing collaborative problem-solving and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Dual Brands: Effectively maintaining distinct yet cohesive brand identities for InfoTrack and One Legal, especially during an active brand transition.

• High Volume & Pace: Delivering a high volume of creative assets under tight deadlines for a fast-paced, high-growth marketing organization.

• Translating Complexity: Articulating complex legal technology value propositions into clear, compelling visual narratives.

• Balancing Brand & Performance: Successfully integrating brand consistency with the need for performance-driven creative optimized for conversion.

• AI Integration Judgment: Applying AI tools judiciously to enhance quality and efficiency without compromising creative integrity or strategic goals.

• Hybrid Work Dynamics: Navigating the nuances of a hybrid work environment, ensuring effective collaboration and communication across remote and in-office settings.

Learning & Development Opportunities:

• Advanced Video Production: Opportunities to hone skills in Premiere Pro and After Effects, potentially exploring motion graphics and more complex video editing techniques.

• Performance Creative Strategy: Deepen understanding of A/B testing, conversion rate optimization (CRO), and data-driven design for marketing campaigns.

• LegalTech Industry Acumen: Gaining specialized knowledge and design experience within the legal technology sector.

• Brand Strategy: Exposure to broader brand strategy discussions and the opportunity to influence brand evolution.

• AI Tool Proficiency: Becoming an expert in leveraging emerging AI creative technologies for marketing design.

• HubSpot Ecosystem: Expanding expertise within the HubSpot platform for web design and marketing automation.

📝 Enhancement Note: The challenges presented are typical for a designer in a growing B2B tech company with multiple brands. The growth opportunities are substantial, offering a chance to develop specialized skills in areas like video, performance marketing, and AI, all within a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage creative output for multiple distinct brands simultaneously. How did you ensure brand consistency and manage competing priorities?" (Assesses brand stewardship, project management)

• "Walk us through a campaign where you designed assets with a specific performance goal (e.g., click-through rate, conversion). What was your design process, and how did you iterate based on results?" (Assesses performance creative mindset, data-driven approach)

• "How do you approach translating complex technical information or software value propositions into clear, compelling visuals for a marketing audience?" (Assesses conceptualization, communication skills)

• "Can you share an example of how you've used AI tools in your design workflow? What was your process, and what were the outcomes?" (Assesses AI tool usage, judgment) Company & Culture Questions:

• "What interests you about InfoTrack and the legal technology industry?" (Assesses research, genuine interest)

• "How do you approach collaboration in a hybrid work environment, especially when working with teams on different schedules or in different locations?" (Assesses adaptability, communication)

• "How do you stay updated on design trends, new technologies (like AI), and platform specifications for digital marketing?" (Assesses continuous learning, proactivity)

• "Describe your ideal team environment and how you contribute to a positive and productive culture." (Assesses cultural fit) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio presentation logically, starting with an overview and then diving into 2-3 key projects that best represent the required skills (B2B, performance, brand, video).

• Focus on the "Why": For each project, clearly explain the objective, your role, your design process, the challenges, and the impact. Quantify results where possible (e.g., "increased CTR by X%").

• Showcase Brand Versatility: Explicitly discuss how you adapted to different brand guidelines and achieved desired outcomes for each.

• Discuss AI & Tools: Be ready to explain your rationale for using specific tools, including AI, and how they contributed to the project's success.

• Conciseness: Be mindful of time. Practice your presentation to ensure it’s engaging and within the allotted timeframe.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency, and an understanding of marketing operations. Candidates should be prepared to discuss their process, specifically how they approach design challenges, collaborate with stakeholders, and leverage technology to achieve measurable business results.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Workable platform.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating B2B marketing experience, brand stewardship across multiple brands, performance creative execution, and video editing capabilities. Ensure it clearly showcases your proficiency in Adobe Creative Suite, HubSpot, and any AI tools used.

• Resume Optimization: Update your resume to emphasize achievements and responsibilities directly relevant to the job description. Use keywords such as "visual design," "typography," "Adobe Creative Suite," "video production," "brand stewardship," "performance creative," "HubSpot," and "AI tools." Quantify your accomplishments whenever possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, articulating your design process, explaining strategic decisions, and detailing the impact of your work. Be ready to discuss your experience with hybrid work and cross-functional collaboration.

• Company Research: Familiarize yourself with InfoTrack and One Legal, understanding their market position, services, and overall brand messaging. Research their current marketing efforts to better align your application and interview responses with their strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.