Graphic Designer, Events

📍 Job Overview

Job Title: Graphic Designer, Events

Company: Geotab

Location: Oakville, Ontario - Canada, Waterloo, Ontario - Canada

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-11T17:43:39

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for maintaining and strengthening Geotab's global brand identity across a diverse range of creative outputs, with a specific focus on events and experiential marketing.

• The Graphic Designer will be instrumental in translating creative concepts into high-quality, production-ready visual assets for digital, print, motion, and environmental applications.

• A key aspect of this position involves close collaboration with senior creative leaders and integrated teams to ensure design solutions are strategically aligned with brand objectives and business goals.

• The role requires meticulous attention to detail in producing and managing design files, ensuring consistency and adherence to brand guidelines across all platforms and projects.

📝 Enhancement Note: While the title specifies "Events," the description details a broader scope including digital, print, and motion graphics, indicating this role supports event-specific creative needs within a larger marketing or creative team. The emphasis on "visual identity and sub-identities" and "environmental, experiential, and interactive applications" points towards a need for designers who can translate brand strategy into tangible, impactful event experiences.

📈 Primary Responsibilities

• Develop and execute a wide spectrum of visual assets, including layouts, illustrations, and digital graphics, based on established art direction and creative concepts.

• Produce high-quality, production-ready files tailored for diverse platforms such as digital, print, and motion graphics, ensuring all technical specifications are met.

• Transform sketches, storyboards, and wireframes into polished, final designs for impactful campaigns and marketing materials, with a focus on event collateral.

• Support the creation of compelling presentations and mockups for stakeholder reviews and concept pitches, particularly for event proposals.

• Actively participate in brainstorming sessions to contribute to creative concept development and explore innovative execution possibilities.

• Gather and prepare visual references, mood boards, and other necessary assets to effectively communicate creative ideas to stakeholders under the guidance of creative leadership.

• Collaborate with content writers, marketing managers, and other team members to ensure design assets are accurately implemented and aligned with project goals, especially for event activations.

• Implement design revisions efficiently and accurately, incorporating feedback from creative leadership and stakeholders throughout all project stages.

• Adapt designs across various formats and channels while rigorously maintaining the core visual identity and brand consistency.

• Strictly adhere to Geotab's comprehensive brand guidelines in all design work, ensuring uniformity in visual style, typography, and color palettes.

• Follow established creative project workflows and utilize designated collaboration tools to ensure transparency and efficiency in project execution.

• Contribute to the organization, maintenance, and cataloging of creative assets and design files for future reference within established asset management systems.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on production-level design work and adherence to brand standards, suggesting the need for designers who are not only creative but also highly organized and detail-oriented in managing assets and workflows. The mention of "environmental, experiential, and interactive applications" in the role summary, coupled with event-specific responsibilities, indicates a focus on physical and digital event experiences.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design (BDes) or a related field.

• Equivalent combinations of education and/or relevant work experience may be considered. Experience:

• 3-5 years of experience in interdisciplinary graphic design, ideally within an agency or in-house creative team environment.

• Experience supporting creative needs for campaigns, events (environmental/experiential), visual identity systems, and marketing collateral. Required Skills:

• Proficiency in Adobe Creative Suite and other industry-standard design tools.

• Expert knowledge of design specifications and media requirements for both print and digital applications.

• Demonstrated experience in digital design, creating assets for various online platforms.

• Strong understanding of print production processes and requirements for physical materials.

• Ability to translate concepts from sketches, storyboards, and wireframes into final designs.

• Experience with Google Suite, with a specific emphasis on Google Slides and template building.

• Familiarity with project management and marketing tracking software, particularly Jira.

• Experience and willingness to work with AI tools for design enhancement and ideation.

• Strong understanding of visual identity systems and brand guideline adherence.

• Excellent abilities in layout design, typography, and color theory. Preferred Skills:

• Experience in motion graphics design.

• Background in environmental and experiential design for events.

• Portfolio showcasing high-quality design executions with a clear demonstration of the problem-solving process.

• Proven ability to operate effectively under pressure and meet tight deadlines.

• Strong communication and collaboration skills for working with cross-functional teams.

• Experience with asset management tools.

📝 Enhancement Note: The requirement for "Equivalent combination of education and/or work experience" suggests flexibility for candidates with strong portfolios and practical experience, even if their formal education doesn't perfectly align. The explicit mention of "AI tools" indicates a forward-thinking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, emphasizing visual identity development, event-specific creative solutions, and marketing collateral.

• Demonstration of problem-solving processes behind each creative solution, illustrating the strategic thinking applied.

• Technical versatility across digital, print, motion, and environmental design applications.

• Examples of production-ready files and understanding of technical specifications for various media.

• Evidence of collaboration and integration with cross-functional teams or stakeholders. Process Documentation:

• Examples of workflow adherence and utilization of collaboration tools (e.g., Jira) in project management.

• Documentation or discussion of how brand guidelines were applied and maintained across different projects.

• Showcase of template building capabilities, particularly within Google Slides, for standardized assets.

• Evidence of experience in organizing and maintaining creative assets within an asset management system.

📝 Enhancement Note: The emphasis on the "problem-solving process" within the portfolio is crucial. Candidates should be prepared to articulate their design thinking, not just present final visuals. For event-focused roles, this means showing how design supported event objectives (e.g., attendee engagement, brand experience).

💵 Compensation & Benefits

Salary Range:

• The annual base salary for this position is estimated to be between $71,300 - $83,100 CAD.

• This range is a guideline and may vary based on factors such as skills, qualifications, education, overall experience, and location. Geotab also considers alignment with local market data and internal equity. Benefits:

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus & parental leave top-up program.

• Online learning and networking opportunities.

• Electric vehicle purchase incentive program.

• Competitive medical and dental benefits.

• Retirement savings program.

• Note: These benefits are offered to full-time permanent employees. Working Hours:

• The standard working hours for this role are 40 hours per week.

• Geotab offers a flexible hybrid working model, allowing for a blend of in-office and remote work. Employees are encouraged to utilize the office space as they see fit, supported by robust cloud-based applications and collaboration tools for seamless virtual work.

📝 Enhancement Note: The salary range provided is based on the employer's "Hiring Range" and is specific to CAD. The benefits are comprehensive and cater to employee well-being and professional development, which are attractive points for candidates in creative and marketing roles. The hybrid work model is also a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet of Things (IoT) and Connected Transportation Technology. Geotab is a global leader in this rapidly evolving sector, providing data analytics and fleet management solutions.

Company Size: Geotab is a large, established company with a global presence, indicating opportunities for impact within a structured yet dynamic organization. This size suggests access to significant resources and a broad customer base.

Founded: While the founding date isn't explicitly stated, Geotab's description suggests it has a history of innovation and growth, positioning itself as a leader in its field.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing or Creative Services team, collaborating with content writers, marketing managers, and senior creative leaders.

• This role involves cross-functional collaboration with various departments that require creative support for campaigns, events, and marketing materials.

• The team operates within a project-based framework, utilizing collaboration tools to ensure transparency and efficiency. Methodology:

• Geotab emphasizes a data-driven approach, leveraging analytics and machine learning to improve productivity and optimize operations. While this role is creative, an understanding of how design contributes to data-informed marketing strategies will be valuable.

• Workflow planning and optimization are key, as indicated by the mention of established creative project workflows and collaboration tools.

• The company embraces innovation and encourages its employees to take on new tasks, fostering a culture of continuous learning and adaptability.

Company Website: https://www.geotab.com/

📝 Enhancement Note: Geotab's position as a leader in IoT and connected transportation suggests a forward-thinking, technology-focused environment. The emphasis on innovation and data analytics means that even creative roles benefit from an understanding of how design supports business objectives and technological advancements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-5 years of experience. It offers a solid foundation in graphic design with opportunities to specialize in event and experiential design within a corporate setting.

Reporting Structure: The Graphic Designer will report to senior creative leadership, working closely with them on art direction and project strategy. They will also collaborate extensively with marketing managers and other stakeholders.

Operations Impact: The Graphic Designer's work directly impacts Geotab's brand perception, market recognition, and customer engagement, particularly through visually compelling event experiences and marketing collateral. High-quality design reinforces trust and strengthens brand loyalty, indirectly supporting sales and customer retention efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in environmental, experiential, and motion graphics design, becoming a subject matter expert for event-related creative needs.

• Creative Leadership: With proven success and experience, opportunities may arise to lead design projects or mentor junior designers within the creative team.

• Cross-Functional Exposure: Gain broader marketing and GTM strategy understanding by working on diverse projects across different departments.

• Industry Trends: Stay abreast of and integrate emerging design trends, including AI-powered design tools, within Geotab's creative output.

📝 Enhancement Note: The "Events" specialization within the title suggests a pathway to becoming a go-to designer for GTM initiatives that involve physical or virtual event experiences, a valuable niche in marketing operations and creative services.

🌐 Work Environment

Office Type: Geotab offers a hybrid working model, encouraging employees to utilize their "beautiful, safe, clean offices" as much as they like, while also supporting remote work with robust digital infrastructure. This suggests a modern, well-equipped workspace designed for both collaboration and individual focus.

Office Location(s): The role is based in Oakville, Ontario, and Waterloo, Ontario, Canada. These locations are known for their vibrant business communities and access to talent.

Workspace Context:

• The workspace is designed to foster collaboration, with systems and policies supporting both in-person and virtual interactions.

• Employees have access to cloud-based applications and collaboration tools, ensuring a seamless experience regardless of location.

• The company emphasizes work-life balance and maintaining its culture through online social events and gatherings, even within a hybrid setup.

Work Schedule: The role involves a standard 40-hour work week. The hybrid model offers flexibility in terms of where the work is performed, allowing for a balance between in-office collaboration and remote focus time.

📝 Enhancement Note: The hybrid model is a key feature, appealing to candidates seeking flexibility. The company's commitment to providing a safe and functional office environment, alongside digital tools, indicates a well-supported hybrid work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience.

• Creative Assessment/Challenge: Candidates may be asked to complete a design exercise or case study relevant to event graphics or brand identity, demonstrating their problem-solving and execution capabilities.

• Interviews: Interviews with hiring managers and potentially senior creative leads to discuss experience, portfolio projects, design philosophy, and cultural fit. This stage will likely delve into how the candidate handles feedback and collaboration.

• Final Round: Possibly a discussion about career aspirations and how they align with Geotab's growth trajectory.

Portfolio Review Tips:

• Showcase Event Design: Include specific examples of event-related design work (e.g., booth graphics, signage, digital invitations, social media assets for events).

• Highlight Brand Adherence: Demonstrate how you've applied brand guidelines consistently across various projects, especially those with established visual identity systems.

• Detail Your Process: For each project, clearly explain the brief, your creative process, the challenges faced, and how you arrived at the final solution. Use visuals to illustrate key stages of your design journey.

• Production Readiness: Ensure your portfolio includes examples that show an understanding of technical specifications for print, digital, and potentially motion graphics.

• AI Tool Integration: If applicable, showcase projects where AI tools were used effectively to enhance or expedite the design process.

Challenge Preparation:

• Understand Geotab's Brand: Familiarize yourself with Geotab's existing visual identity, marketing materials, and overall brand messaging.

• Event Design Focus: Prepare to design assets for a hypothetical event, considering target audience, event theme, and desired brand impact.

• Problem-Solving: Be ready to articulate your approach to design challenges, focusing on efficiency, impact, and brand consistency.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite, Google Suite (especially Slides), and Jira.

📝 Enhancement Note: The emphasis on "environmental, experiential, and interactive applications" means candidates should be ready to discuss how they approach designing for physical spaces and immersive experiences, not just flat graphics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop, Illustrator, InDesign, and potentially After Effects for motion graphics.

• Google Suite: Specifically Google Slides for template building, presentations, and collaborative document creation.

• Jira: Familiarity with Jira for project management, task tracking, and workflow management within a creative team.

• AI Tools: Experience with and willingness to work with AI tools for design ideation, enhancement, or asset generation.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design assets perform (e.g., digital graphics for campaigns) might be beneficial. CRM & Automation:

• Not directly relevant to the core responsibilities, but awareness of the broader marketing technology stack Geotab uses could be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Google Suite, and Jira signifies the core software toolkit. The inclusion of "AI tools" points to a company that is embracing new technologies in creative workflows.

👥 Team Culture & Values

Operations Values:

• Innovation: Geotab encourages embracing new technologies like AI tools and exploring creative solutions.

• Collaboration: Strong emphasis on working closely with senior creative leaders and integrated teams, as well as cross-functional departments.

• Quality & Consistency: Meticulously upholding Geotab's visual identity and adhering strictly to brand guidelines across all platforms.

• Adaptability & Growth: Willingness to take on new tasks and challenges, fostering continuous learning in a fast-paced environment.

• Impact-Driven: Creating compelling visual content that strengthens brand recognition and trust, contributing to business objectives.

Collaboration Style:

• Integrated Team Environment: Working closely with diverse stakeholders, including content writers, marketing managers, and creative leadership.

• Feedback Incorporation: Openness to receiving and implementing revisions and feedback efficiently and accurately.

• Transparency: Utilizing designated collaboration tools to ensure project transparency and efficiency.

• Brainstorming: Active participation in idea generation and exploration of creative possibilities.

📝 Enhancement Note: Geotab's culture appears to value a blend of creative excellence, technological adoption, and collaborative teamwork. The emphasis on adaptability is key for a role in a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs, especially for events, align with strict brand guidelines while still being fresh and engaging.

• Managing Multiple Projects and Deadlines: Operating effectively under pressure in a fast-paced environment with tight turnaround times for various creative requests.

• Translating Abstract Concepts: Effectively visualizing and executing creative concepts from initial sketches or storyboards into polished final assets.

• Adapting to Evolving Technologies: Staying current with design software, AI tools, and new media formats required for diverse applications.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to develop expertise in motion graphics, environmental design, and experiential design for events.

• Brand Strategy: Deeper understanding of brand architecture and how sub-identities are managed for different initiatives.

• Creative Leadership: Potential to grow into project lead roles or mentor junior designers.

• Industry Conferences & Training: Access to online learning and networking opportunities, which can include design-focused events and workshops.

📝 Enhancement Note: The challenges presented are typical for mid-level designers in corporate creative roles, with a specific emphasis on event-related design complexities and the integration of new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation, particularly for an event or experiential project. How did you approach it?" (Focus on process, compromise, and outcome)

• "Walk me through a project in your portfolio where you translated a complex concept or sketch into a final, production-ready design. What were the key challenges and how did you overcome them?" (Highlight problem-solving, technical execution, and final output)

• "How do you approach incorporating feedback from multiple stakeholders on a design project, especially when there are conflicting opinions?" (Demonstrate collaboration, communication, and diplomacy) Company & Culture Questions:

• "Based on what you know about Geotab, how do you see your design skills contributing to our brand and our mission in connected transportation?" (Show research and strategic thinking)

• "Describe your experience working in a hybrid environment and how you ensure effective collaboration with your team." (Address remote work capabilities and teamwork)

• "How do you stay updated on the latest design trends and technologies, including AI tools, and how might you integrate them into your work at Geotab?" (Show proactive learning and forward-thinking) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight relevant experience first (e.g., event design, brand identity, digital/print collateral).

• Tell the Story: For each selected project, present the brief, your creative process, design rationale, challenges, and the final outcome. Use visuals to illustrate your journey.

• Quantify When Possible: If you have metrics on how your designs performed (e.g., engagement rates for digital assets, success of event branding), include them.

• Technical Proficiency: Be ready to discuss your technical skills and the specific software used. Clearly label production-ready files or discuss specifications.

• AI Integration: If AI was used, be prepared to explain how and why it was used, and what value it added.

📝 Enhancement Note: Interview preparation should strongly emphasize event design experience and the ability to articulate the strategic thinking behind creative decisions, not just the aesthetic outcome.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Geotab careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature relevant event design, brand identity, and marketing collateral projects. Ensure examples demonstrate your ability to produce production-ready files for both digital and print media.

• Resume Optimization: Update your resume to highlight experience with Adobe Creative Suite, Google Suite (especially Slides), Jira, and any experience with AI design tools. Quantify achievements where possible, focusing on contributions to brand consistency and project success.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and experience working in a hybrid environment. Prepare to discuss how your designs align with Geotab's brand and business objectives.

• Company Research: Thoroughly research Geotab's products, services, and current marketing initiatives. Understand their brand identity and the role of design in their GTM strategy, especially concerning events and customer engagement.

⚠️ Important Notice: This enhanced job description provides detailed insights and structure based on industry standards and the provided information. Candidates are strongly advised to review the official job posting and company career site for the most accurate and up-to-date details. All application decisions should be made after direct verification with Geotab.